PromotionWorld Articles

5 Reasons for Advertisers to Thank Google This Year

Brian Easter — Fri, 20 Nov 2009 00:17:14 PST

As another holiday season edges near, we started thinking about all the things we’re thankful for this year. Over the past twelve months, Google has spoiled us again and again with new search...

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Google Title Tag For Beginners: Character Limitations

Taylor Reaume — Thu, 19 Nov 2009 22:00:00 PST

It is commonly misunderstood exactly how Google indexes title tags. As we all know, the number one most important SEO factor is the almighty title tag of your website.

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Google Is More than Just a Search Engine

Sharon Housley — Thu, 19 Nov 2009 01:07:22 PST

True to Google's mission of making sense of information, Google has made specific and unique information very easy to find.

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6 Usability Tips for a Richer User Experience

Kabir Bedi — Wed, 18 Nov 2009 07:32:13 PST

Usability is an integral part of website design. No matter what the genre of your website is, unless it is usable for the visitors, you cannot hope for online success.

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7 Free Traffic Methods That Rock

David Jackson — Tue, 17 Nov 2009 00:15:09 PST

You've probably heard the proverb, "If you want to catch fish, fish where the fish are." Well, that exact same principle applies to Internet Marketing as well - especially when it comes to generating...

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Does Your Business Marketing Strategy Fit Today's Economy?

TJ Philpott — Sun, 15 Nov 2009 22:00:00 PST

With the economic environment being what it is does your business marketing strategy properly address current consumer demand? The global recession has impacted just about everybody in some way...

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Link Development: What Everyone Ought to Know.

Carrie Marie Haggerty — Sun, 15 Nov 2009 22:00:00 PST

Tips on where to start when you are thinking of starting your linking campaign. Ideas on what to look for, how to approach and where to go to find your best linking partners.

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Obama, Giant Lollipops and Unique Selling Propositions

David Jackson — Fri, 13 Nov 2009 00:12:15 PST

If you've been involved in sales and/or marketing for any length of time, you've probably heard the term "Unique Selling Proposition." But just in case you haven't, let me explain what a USP is.

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5 Ways Blog Entries Can Create a Buzz

TJ Philpott — Thu, 12 Nov 2009 22:00:00 PST

Intriguing blog entries are the key behind the success of the most popular blogs on the internet. You can dally around for hours adding cool graphics and such to your site but what the blog reader...

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Social Media - 6 Ways IT Can Benefit Your Business!

Kabir Bedi — Thu, 12 Nov 2009 02:15:46 PST

Social Media is the new face of the World Wide Web. Just like the Internet revolutionized information sharing ten decades ago...

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A Content Development Strategy for Better SEO

TJ Philpott — Wed, 11 Nov 2009 22:00:00 PST

The need for some type of content development strategy is a necessity for any online business that aspires to be successful. Quality content and lots of it is what will attract the free and highly...

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Microformats and SEO

Roger Janik — Wed, 11 Nov 2009 01:38:57 PST

If you have not yet heard of microformats, chances are that you will not only hear more about them, but also be using them in the very near future. Microformats, while not necessarily a...

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The Seduction of Internet Marketing Newbies

David Jackson — Wed, 11 Nov 2009 01:31:18 PST

Now some might argue that a business plan is more important than marketing ability. And others might argue that knowing how to manage a business is more important than having a marketing acumen.

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SEO Myths: Nothing about SEO is ever an Absolute

Sharon Housley — Tue, 10 Nov 2009 01:33:06 PST

A "myth" is a traditional story, idea, or explanation which is widely accepted, but actually untrue or unproven. Misconceptions can also be described as modern-day myths. When it comes to Search...

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Picking the Best Market Research Strategy for You

TJ Philpott — Mon, 09 Nov 2009 22:00:00 PST

When starting an online business or even entering a new market you need to establish a research strategy that fits your business objectives. Some entrepreneurs may lack experience and/or resources...

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Google Introduces New Search Engine for Retailers

Wed, 04 Nov 2009 22:00:00 PST

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

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Google and Bing Reach Real Time Search Agreements With Twitter

Wed, 21 Oct 2009 22:00:00 PDT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

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Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Tue, 20 Oct 2009 22:00:00 PDT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics...

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Online Ad Spend on Social Networking Sites On the Rise

Sun, 27 Sep 2009 22:00:00 PDT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to...

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Google: Ad Position Hardly Affects Conversion Rate

Wed, 19 Aug 2009 22:00:00 PDT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much...

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Microsoft and Yahoo Reach a Search Deal

Tue, 28 Jul 2009 22:00:00 PDT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined...

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New Twitter Homepage Puts a Focus on Search

Tue, 28 Jul 2009 22:00:00 PDT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time...

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Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Tue, 09 Jun 2009 22:00:00 PDT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live,...

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Digg Users Control The Ads Displayed on Digg

Thu, 04 Jun 2009 22:00:00 PDT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to...

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New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Tue, 02 Jun 2009 22:00:00 PDT

A blog post at HarvardBusiness.org, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

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US Social Network Ad Spending Is On the Decline

Thu, 14 May 2009 22:00:00 PDT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

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Google Searchology Event: What has changed in search?

Tue, 12 May 2009 22:00:00 PDT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time...

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Rev up Your Business with Twitter

Tue, 28 Apr 2009 22:00:00 PDT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking...

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Is the New DiggBar Good Rather Than Bad Service?

Mon, 13 Apr 2009 22:00:00 PDT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a...

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Yahoo Announces Search Update

Tue, 07 Apr 2009 22:00:00 PDT

Recently, there have been plenty of discussions going on in various forums about changes at Yahoo. Finally, Yahoo has officially confirmed the update with a weather report on the Yahoo Search Blog:

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