ProfitMeister

Square App Processes Credit Cards

Annoyed by merchant accounts and endless lists of fees? Tired of refusing credit card orders? If you’re a small business owner looking to accept credit card payments, get ready for a revolutionary device that lets you swipe credit cards with your phone. Pay with Square is an iPhone (as well as iPad and iPod) and [...]

Collaborate for Social Media Success

When it comes to social media and small business, we’re all figuring it out, really. (Figuring out how to drink from the fire hose and not get drenched!) Three words set dramatically different action parameters: Abdicate: to give up formally Delegate: to entrust to another Collaborate: to work jointly with others Consider these words as they [...]

Get Your Business Liked Outside Facebook

The “thumbs up” interactive Facebook “Like” is one of many top-of-mind business strategies. If you’ve yet to make the leap to Facebook, relax. Other top-of-mind strategies exist. Today’s post focuses on an oft-overlooked traditional visibility opportunity, the op ed. What is it? According to Wikipedia: An op-ed, abbreviated from opposite the editorial page (though often believed [...]

Facebook Pages Offer Business Marketing Opportunities IF

Facebook Pages increase by some 50 million per day. Virtually every business is intent on getting aboard the Facebook bus. It seems half the planet now has a Profile on Facebook. Fifty percent of those with a Profile check in daily. Of course business wants to be in line with those eyeballs. Facebook eggs them [...]

Got Social?

Social? Or, socially adverse? Or, prefer not to say? Do you pump out message after message inviting people to buy? Seriously. Describe your last five social messages. Many businesses who previously engaged in traditional media now shout out in social channels. You’ll spot this in their posts/status updates: “Buy my book…” “Don’t have time to [...]

Use Customer-first Actions for Sales Success

“Success could care less about mistakes. Success loves action – and human motivation leads to action.” – Robert Ringer Expect sales? Good. Most of us do. Action differentiates the winners from the others. Sales-oriented actions start with a customer focus. First quarter looks terrible for Debbie, a coach, facilitator, speaker and trainer. She’s scheduled few [...]

Read for the UBI and Increase Your Takeaways

Karen keeps a list of the books she plans to read. She regularly visits the library, checks out her choices and read the books. Months later she can access the notes she made. Obviously, Karen has a system. In his December-released book, “The Pledge: Your Master Plan for an Abundant Life” author Michael Masterson a [...]

Collaborate Rather than Compete

Can you afford to compete? Or, must you approach business differently in 2011? Gail, a contractor to her previous employer, confronts a big issue: everyone is after the same dollar. Consider: The corporation hires numerous consultants. How will Gail stand out? Dozens promote themselves using similar social media channels. What will Gail say to be different? [...]

Bye-Bye Boring Bio Book Review

The most difficult piece of collateral you produce could be your bio. As my creative coach says, “The secret is to make yourself sound interesting and at the same time put your readers’ interests first.” Storyteller and publicity expert Nancy Juetten puts it a different way: “Now more than ever, a client-attracting bio is an essential [...]

Content Planning for Large Companies and Large Websites

Ann, an employee serving as coordinator for a website revision project, expressed concern. How could she get buy in from her department, let alone the many department heads in the company? In a short time we developed a list of options and a simple process to set a plan in motion. She began by defining [...]