https://profectio.com Connecting Canada's Digital Communities Fri, 12 Jun 2026 13:21:14 +0000 en-US hourly 1 https://profectio.com/wp-content/uploads/2025/02/Profectio-Favicon-png.webp https://profectio.com 32 32 1146136 noCanada,podcast,blogging,blogs,rss,web,2,0,internet,marketing,advertisingThe Lab - A weekly show where we break down the industries top stories.The Lab - A weekly show where we break down the industries top stories.Dave Fordedforde@profectio.comDave Forde https://profectio.com/2026/06/12/publicis-media-wins-250-million-global-hp-business/ Fri, 12 Jun 2026 13:02:06 +0000 https://profectio.com/?p=121935 Hewlett-Packard (HP) has appointed Publicis Media as its global media account as the technology company's new Agency of Record (AOR), a mandate that includes Canada.]]> 121935 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/12/breaking-wpp-media-scores-just-eat-takeaway-com-media-account-includes-skipthedishes-in-canada/ Fri, 12 Jun 2026 12:45:53 +0000 https://profectio.com/?p=121927 WPP Media ends the week on a high note with a major global win, having been named the new media agency of record for Just Eat Takeaway.com (JET). In Canada, the company operates under the SkipTheDishes (Skip) brand.]]> 121927 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/11/roku-scores-big-in-canada-with-new-soccer-zone-hub-ahead-of-global-tournament/ Thu, 11 Jun 2026 16:39:57 +0000 https://profectio.com/?p=121818 Roku launched its new Soccer Zone, a dedicated destination that brings live matches and related content together in one place.]]> 121818 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/11/upcoming-advertising-marketing-industry-events-june-2026/ Thu, 11 Jun 2026 16:28:19 +0000 https://profectio.com/?p=121831 Welcome to our latest roundup of upcoming advertising and marketing events for June 11, 2026. This list provides all the key details you need to stay informed and ahead in the industry.]]> 121831 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/11/on-the-move-media-buyers-edition-for-june-11-2026-cineplex-um-canada-kinesso/ Thu, 11 Jun 2026 15:56:10 +0000 https://profectio.com/?p=121811 There have been a few new hires and promotions in media buying and planning roles at agencies and brands across Canada. As part of the Media Marketplace, here are the latest changes as of June 11, 2026.]]> 121811 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/11/lamorne-morris-and-alphonso-davies-team-up-for-bmos-immersive-soccer-campaign/ Thu, 11 Jun 2026 15:21:09 +0000 https://profectio.com/?p=121797 As the Official Bank of Canada Soccer, BMO is launching a large‑scale, fully integrated campaign that brings fans closer to the action—on the streets, in transit hubs, in branches, at iconic landmarks, and through immersive brand experiences.]]> 121797 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/11/samsung-smart-tv-home-screens-are-now-programmatically-buyable-heres-what-that-means-for-your-campaigns/ Thu, 11 Jun 2026 14:56:35 +0000 https://profectio.com/?p=121781 Samsung Ads has announced for the first time that advertisers will be able to buy its Smart TV home screen placements programmatically — via integrations with The Trade Desk and Google's DV360, powered by Magnite's SpringServe.]]> 121781 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/11/true-medias-bruce-neve-weighs-in-on-canadian-social-media-ban/ Thu, 11 Jun 2026 14:19:51 +0000 https://profectio.com/?p=121768 Profectio caught up with Bruce Neve, President, True Media Canada, to hear his thoughts on Bill C-34 and its impact on marketers who are looking to advertise to audiences across Canada.]]> 121768 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/11/experiential-marketing-trends-what-paypals-latest-poll-means-for-canadian-brands/ Thu, 11 Jun 2026 13:32:44 +0000 https://profectio.com/?p=121759 PayPal survey findings highlight the growing importance Canadians place on memorable, shared experiences, and the role of digital payments in helping them plan, pay and participate with confidence.]]> 121759 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/10/marketers-on-the-move-metrolinx-danone-canada-air-canada/ Wed, 10 Jun 2026 15:24:48 +0000 https://profectio.com/?p=121750 Here are the latest marketing-role hires and promotions across Canada as of June 10, 2026.]]> 121750 dforde@profectio.com (Dave Forde)