https://profectio.com Connecting Canada's Digital Communities Thu, 02 Jul 2026 15:22:36 +0000 en-US hourly 1 https://profectio.com/wp-content/uploads/2025/02/Profectio-Favicon-png.webp https://profectio.com 32 32 1146136 noCanada,podcast,blogging,blogs,rss,web,2,0,internet,marketing,advertisingThe Lab - A weekly show where we break down the industries top stories.The Lab - A weekly show where we break down the industries top stories.Dave Fordedforde@profectio.comDave Forde https://profectio.com/2026/06/30/the-next-chapter-starts-now/ Tue, 30 Jun 2026 16:15:22 +0000 https://profectio.com/?p=122337 Head to www.canadianadinsider.com right now and join the waitlist. The moment we go live, you'll be the first to hear it.]]> 122337 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/30/tourisme-laval-selects-marketing-performance-agency-of-record/ Tue, 30 Jun 2026 14:26:35 +0000 https://profectio.com/?p=122332 Following an agency review, Tourisme Laval has selected a new agency responsible for marketing, digital, and performance measurement.]]> 122332 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/30/beyond-the-divides-how-canadians-balance-respect-for-tradition-with-openness-to-difference/ Tue, 30 Jun 2026 13:57:20 +0000 https://profectio.com/?p=122320 As Canadians prepare to celebrate Canada Day, new data from Vividata’s SCC | Study of the Canadian Consumer depicts a country where family, cultural identity, traditional customs, and openness to difference are more likely to coexist than to compete.]]> 122320 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/30/initiative-canada-retains-travel-alberta-media-aor/ Tue, 30 Jun 2026 13:12:24 +0000 https://profectio.com/?p=122310 Tourism organization Travel Alberta has once again retained Initiative Canada as its media agency of record.]]> 122310 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/29/popular-canadian-advertising-stories-for-week-ending-june-26-2026/ Mon, 29 Jun 2026 12:59:56 +0000 https://profectio.com/?p=122292 Our weekly wrap-up highlights the most exciting stories from the previous week. Here are the Top stories for the week ending June 29, 2026, as chosen by our readers:]]> 122292 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/25/how-endy-is-turning-e-commerce-shipping-truths-into-a-playable-canada-day-campaign/ Thu, 25 Jun 2026 16:57:13 +0000 https://profectio.com/?p=122248 The team at Endy is launching a custom GeoGuessr experience that turns the simple brand truth that they ship anywhere in Canada into an interactive campaign rooted in curiosity, discovery, and national pride.]]> 122248 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/25/when-operational-giants-meet-agentic-marketing-how-the-zeta-palantir-alliance-is-eliminating-ad-waste-for-enterprise-media-buyers/ Thu, 25 Jun 2026 14:17:25 +0000 https://profectio.com/?p=122216 Zeta Global and Palantir Technologies have announced a strategic partnership to build a unified AI and data infrastructure for enterprise marketing.]]> 122216 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/25/on-the-move-media-buyers-edition-for-june-25-2026-touche-phd-canada-m5-starcom-canada/ Thu, 25 Jun 2026 13:24:41 +0000 https://profectio.com/?p=122225 There have been a few new hires and promotions in media buying and planning roles at agencies and brands across Canada. As part of the Media Marketplace, here are the latest changes as of June 25, 2026.]]> 122225 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/23/yahoo-dsp-debuts-agent-network-to-streamline-ai-campaign-workflows/ Tue, 23 Jun 2026 15:45:28 +0000 https://profectio.com/?p=122184 Yahoo DSP has launched the Agent Network, an open framework that directly connects advertisers to specialized, AI-powered agents built by leading industry technology partners.]]> 122184 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/23/peroni-nastro-azzurro-puts-an-italian-twist-on-the-muskoka-chair-for-summer-campaign/ Tue, 23 Jun 2026 14:45:29 +0000 https://profectio.com/?p=122202 Peroni Nastro Azzurro is bringing Italian aperitivo culture to one of Canada's most beloved summer traditions with the rollout of its Peroni Aperitivo Chair,]]> 122202 dforde@profectio.com (Dave Forde)