https://profectio.com Connecting Canada's Digital Communities Thu, 21 May 2026 18:40:14 +0000 en-US hourly 1 https://profectio.com/wp-content/uploads/2025/02/Profectio-Favicon-png.webp https://profectio.com 32 32 1146136 noCanada,podcast,blogging,blogs,rss,web,2,0,internet,marketing,advertisingThe Lab - A weekly show where we break down the industries top stories.The Lab - A weekly show where we break down the industries top stories.Dave Fordedforde@profectio.comDave Forde https://profectio.com/2026/05/21/amex-canada-elevates-loyalty-strategy-with-launch-of-chef-in-residence-experiential-program/ Thu, 21 May 2026 17:46:49 +0000 https://profectio.com/?p=120911 American Express Canada today announced the launch of American Express Chef in Residence, the next evolution of its Platinum Dining Experiences program.]]> 120911 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/21/marketers-on-the-move-bmo-live-nation-canada-dairy-queen-j-m-smucker/ Thu, 21 May 2026 17:20:48 +0000 https://profectio.com/?p=120901 Here are the latest marketing-role hires and promotions across Canada as of May 21, 2026, from companies such as BMO, Canadian Tire, Scotiabank, and Fidelity Canada]]> 120901 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/21/breaking-barriers-e-l-f-cosmetics-backs-katherine-legge-in-a-historic-1100-mile-race-day-challenge/ Thu, 21 May 2026 15:29:04 +0000 https://profectio.com/?p=120892 On May 24, motorsport history is about to be rewritten, and beauty giant e.l.f. Cosmetics is leading the charge right from the pit lane.]]> 120892 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/19/pulse-pattison-outdoors-revolutionary-data-driven-planning-platform/ Tue, 19 May 2026 17:15:08 +0000 https://profectio.com/?p=120879 PATTISON Outdoor has introduced a sophisticated audience planning platform called PULSE, designed to modernize out-of-home advertising across Canadian transit systems and airports]]> 120879 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/19/talking-upfronts-with-mk-medias-jill-macdonald-jennifer-young/ Tue, 19 May 2026 16:54:29 +0000 https://profectio.com/?p=120849 Next in our Talking Upfronts interview series, we sit down with M&K Media's Jill McDonald, President, and Jennifer Young, Director of Video Buying.]]> 120849 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/19/on-the-move-media-buyers-edition-for-may-19-2026-cadillac-fairview-panoply-media-cossette-media-havas-media-network/ Tue, 19 May 2026 16:40:37 +0000 https://profectio.com/?p=120867 There have been a few new hires and promotions in media buying and planning roles at agencies and brands across Canada. As part of the Media Marketplace, here are the latest changes at Cadillac Fairview, Panoply Media, Cossette Media, and Havas Media Network as of May 19, 2026.]]> 120867 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/19/talking-upfronts-with-cairns-oneils-devon-macdonald/ Tue, 19 May 2026 15:26:53 +0000 https://profectio.com/?p=120837 Talking Upfronts interview series, we sit down with Devon Macdonald, President of Cairns Oneil. He has led the shop's digital transformation and growth since joining as its first-ever president in 2021.]]> 120837 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/19/publicis-acquires-liveramp-for-2-2bn/ Tue, 19 May 2026 14:25:49 +0000 https://profectio.com/?p=120813 Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis is sending a very clear message to everyone.]]> 120813 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/19/popular-canadian-advertising-stories-for-week-ending-may-15-2026/ Tue, 19 May 2026 13:01:34 +0000 https://profectio.com/?p=120823 Our weekly wrap-up highlights the most exciting stories from the previous week. Here are the Top stories for the week ending May 15, 2026, as chosen by our readers:]]> 120823 dforde@profectio.com (Dave Forde) https://profectio.com/2026/05/14/publicis-media-canada-appoints-fran-pessagno-as-ceo/ Thu, 14 May 2026 17:01:06 +0000 https://profectio.com/?p=120752 Publicis Media Canada has appointed Fran Pessagno as CEO, overseeing the operations and all aspects of the agency.]]> 120752 dforde@profectio.com (Dave Forde)