Yahoo! Canada has announced Max Tremblay has been hired as the new Director of Marketing for Canada where he will manage off of their consumer and business-to-business marketing efforts across the country including branding, strategic planning, advertising and lead generation.  Prior to joining Max was Vice President of Markeing at Workopolis where he helped to lead their online and offline programs that drove Workopolis online recruiting category leadership as well as more than double digit revenue, traffic and brand engagement growth. Max has also held executive and brand management positions at Walt Disney Company, H.J. Heinz, Campbell Soup Company, Pillsbury, EA Sports and Bell Canada Enterprises.

Max will be reporting into Matt Idema, Vice President, Strategy and Business Management, Yahoo! and Country Manager, Yahoo! Canada.

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Profectio – latin for “the source” brings together Canada’s Connected Community

marblemedia Expands With New Brand Integration Division
Who Will Be The First To Launch A Canadian Mobile Advertising Network?
Nstein Technologies Adds Semantic Site Search Capabilities To Its Enterprise CMS
Will Google Set A Trend For Free Public Wifi In North America?
Should Rogers Buy Wind Mobile?
What Is Next For Wind Mobile?
Google, Your Site Speed Will Impact Your Search Ranking
Media In Canada Moves To Paid Subscription, Will It Lose Readers?
CRTC Takes To The Internet, Hearing Being Streamed Live

Account Wins
The Salvation Army Taps Grey Canada As Advertising Agency Of Record
Crabby Joe’s Picks theadlibgroup As Agency Of Record
USCI Education Savings Plans Selects GCI Canada As Agency Of Record

Gadgets & Gear
Virgin Mobile Canada Getting Ready To Launch Apple iPhone In Canada
The Kindle Is Here, The Kindle Is Here, Wait We Need A Canadian Carrier Too!

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Branded entertainment will only continue to grow as brands realize realize the need to stop “talking at consumers” and create campaigns online and offline experience where consumers can engage. Realizing this need, Toronto-based marblemedia has launched a new division to provide this opportunity and hired industry veteran Lisa Reis to head it up as the Director of Brand Integration. Lisa brings with her 18 years of agency and client side experience in advertising and media, and strong skills with helping to build relationship and integrated brand programming.

“We saw a real opportunity to work more closely with broadcasters and advertisers to integrate brands into both television and online entertainment where there is a natural fit” says Mark Bishop, Executive Producer and Co-founder of marblemedia. “This does not mean we will compromise the integrity of our programming in any way. We think the true value of this approach is only realized where the brand association actually makes the content stronger and creates value for our audiences”.

The company has also said they are already in talks with number of broadcasters such as ‘The Dating Guy’; a hilarious animated, adult-comedy about dating, sex and friendship airing on Teletoon Fall 2010. ‘Just Like Mom…and Dad’; currently in development, a remake of the classic Canadian family game show that teams-up parents and their kids in two rounds of family-related trivia plus a frenetic bake-off challenge. An online game allows ‘Just Like Mom…and Dad’ home audience to play along online.

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Since 1882, the Salvation Army has grown to become the largest non-governmental direct provider of social services in the country, serving more than 1.5 million people. The organization has hired Grey Canada as their advertising agency of record.

“We believe that Grey Canada’s strategic thinking, creative excellence and relevant not-for-profit experi

Grey Canada won the account after competing with agencies in both Canada and the US.

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Looks like Virgin Mobile will also offer customers the Apple iPhone in the coming months, as Richard Branson’s company issued an announcement earlier today.

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The phone will be available through their online store and their retail stores, both the 3G and 3GS models will be available.

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Amazon announced that the Kindle is now being shipped to Canada, only a month after announcing that it would be available Internationally. It will be available for $259 US which isn’t bad for the device.

In the press release, Ian Freed, Vice President of Kindle said “We know that Canadians are passionate about books and reading, and we’re excited to make Kindle available to our customers there, Kindle enables customers around the world including Canada to think of a book and start reading it in under 60 seconds.”  Hold the presses, don’t get excited just yet because as of the announcement they still have not negotaited a deal with any of the Canadian wireless carriers.  Bell, Rogers, TELUS, are any of you interested in a little extra revenue?

Considering that Rogers was the first to offer the Apple iPhone to Canada they might be in the middle of negotiations as we speak, they  are setting up the back end infrastruction to be able to handle e-readres such as the Kindle.  The PR person was willing to give me any juice as to whether Rogers would offer the Amazon Kindle.

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With names such as Tribal Fusion, Olive Media, BV! Media, Gorilla Nation there are certainly a number of online advertising networks for advertisers to use to reach their targeted audiences. Last week Google once opened up Pandora’s box when they sunk $750 million US-based AdMob, a mobile advertising network. Interesting to note Apple had also put in a big to acquire AdMob a few weeks early but didn’t manage to put the right deal together. Yesterday news broke that another US-based mobile advertising network Millennial Media, received their third round of funding for $16 million. We see in the next few months what the future of Millennial Media will be but chances are it will be acquired before the end of Q2 2010, most likely by Microsoft or Apple.

One thing that I can’t help but wonder though is who will create the first mobile advertising network in Canada? Olive Media who recently launched a video advertising network is probably in the best position to offer brands this type of solution either through an acquisition or creating their own.  There is also Casale Media who has been pretty quiet in Canada over the last few years has said they are going to start to focus more attention on the Canadian market.

With Canada about to get a few new wireless providers the opportunity to help connect brands with consumers is about to get pretty hot!

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If you are a reader of Profectio or Pr In Canada, then chances are you spend a portion of your day using Facebook to target and reach audiences with your company (or client’s) message.  Facebook has done a much better job at listening to its 350+ million user based but there are still a few tweaks that it could probably make to help us and keep us on Facebook longer. What are some things that you’d like added or changed?  Drop a comment or send me an email and I’ll forward to suggestions to the Facebook team.

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Nstein Technologies announced the release of a new product, Semantic Site Search (3S) to their enterprise content management solution.

“3S is a front-end, multi-index search engine designed to provide users an unparalleled search experience,” said Nstein CTO Jean-Michel Texier. 3S leverages Nstein’s patented text-mining technology to power a faceted site search which returns highly accurate results that are organized categorically.

Clients such as Trancontinental Media use the Nstein solution to power several of the media company’s online publications.  With the addition of 3S, company’s can now index content across multiple properties and 3S will be able to identify concepts, categories, proper names, places, organizations, sentiment and topics in particular content pieces and then annotates those documents, creating a semantic fingerprint that exposes underlying nuances and meaning in content.

Another Nsten client, Gesca Digital is planning to utilize the new offering which will allow them to create  topical microsites or mashup sites as easily as inputting searches.

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Google is bringing consumers across the Unites States an early Christmas gift as they announce the availability of free wifi in 47 airports including Las Vegas, San Jose, Boston, Baltimore, Burbank, Houston, Indianapolis, Seattle, Miami, Ft. Lauderdale, Orlando, St. Louis and Charlotte. Additionally, as a result of this project, Burbank and Seattle airports will begin offering airport-wide free Wi-Fi indefinitely.

Will Canada Have Free Public WiFi?

I asked Google’s public relations person if they’d also be bringing WiFi to Canadian airports this holiday season and was told while they don’t have any specific plans they are not ruling it out in the future.

The recent move by Google did trigger Microsoft and Yahoo to launch similar free public WiFi offerings recently. Microsoft is teaming up with provider JiWire in airports to offer its free WiFi, as long as users use Bing for at least one search. Yahoo is offering free WiFi for an entire year in New York City’s Times Square.

Here in Canada there have been a number of providers including Rogers, Toronto Wireless and most recently Vex Canada entering the market place.   Each having a slightly different business model that will allow consumers to be always connected.

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