https://profectio.com Connecting Canada's Digital Communities Tue, 14 Apr 2026 15:09:48 +0000 en-US hourly 1 https://profectio.com/wp-content/uploads/2025/02/Profectio-Favicon-png.webp https://profectio.com 32 32 1146136 noCanada,podcast,blogging,blogs,rss,web,2,0,internet,marketing,advertisingThe Lab - A weekly show where we break down the industries top stories.The Lab - A weekly show where we break down the industries top stories.Dave Fordedforde@profectio.comDave Forde https://profectio.com/2026/04/14/2026-canadian-young-lions-competition-here-is-the-shortlist/ https://profectio.com/2026/04/14/2026-canadian-young-lions-competition-here-is-the-shortlist/#respond Tue, 14 Apr 2026 15:09:10 +0000 https://profectio.com/?p=119627 The Cannes Lions International Festival of Creativity has revealed the shortlisted, top five teams for the 2026 Canadian Young Lions Competition.]]> https://profectio.com/2026/04/14/2026-canadian-young-lions-competition-here-is-the-shortlist/feed/ 0 119627 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/13/popular-canadian-advertising-stories-for-week-ending-april-10-2026/ Mon, 13 Apr 2026 13:01:42 +0000 https://profectio.com/?p=119596 Our weekly wrap-up highlights the most exciting stories from the previous week. Here are the Top stories for the week ending April 10, 2026, as chosen by our readers:]]> 119596 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/10/omnicom-media-awarded-global-media-account-for-ibm/ Fri, 10 Apr 2026 14:35:04 +0000 https://profectio.com/?p=119547 IBM has awarded its global media account to Omnicom following a review, while the incumbent, WPP Media, declined to defend the business.]]> 119547 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/10/estee-lauder-selects-wpp-media-as-its-sole-global-media-agency-in-strategic-consolidation/ Fri, 10 Apr 2026 13:03:02 +0000 https://profectio.com/?p=119535 WPP Media has now been selected as the agency of record and new media partner for Estée Lauder and will work with the beauty brand across several regions.]]> 119535 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/10/tracy-ball-announces-exit-from-bayer-canada/ Fri, 10 Apr 2026 12:58:17 +0000 https://profectio.com/?p=119560 We heard some rumblings over the last few weeks, and it is now official: Tracy Ball (pictured on the right) has announced her exit from Bayer Canada.]]> 119560 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/09/fueling-dreams-gatorade-canada-and-the-mens-national-teams-journey/ Thu, 09 Apr 2026 16:53:22 +0000 https://profectio.com/?p=119526 Gatorade Canada, part of PepsiCo Canada's portfolio of brands and the Official Isotonic and Sports Nutrition Partner of Canada Soccer.]]> 119526 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/09/upcoming-advertising-marketing-industry-events-april-and-may-2026/ Thu, 09 Apr 2026 16:14:40 +0000 https://profectio.com/?p=119519 Welcome to our latest roundup of upcoming advertising and marketing events for April 9, 2026. This list provides all the key details you need to stay informed and ahead in the industry.]]> 119519 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/09/indresh-kohli-announces-exit-from-dr-oetker-canada/ Thu, 09 Apr 2026 15:59:07 +0000 https://profectio.com/?p=119508 Indresh Kohli took to LinkedIn earlier this morning to announce his departure from Dr. Oetker Canada.]]> 119508 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/09/wpp-media-canada-boosts-client-performance-with-new-strategic-investment-in-local-media-ecosystem/ Thu, 09 Apr 2026 15:45:23 +0000 https://profectio.com/?p=119480 WPP Media Canada continues to invest in Canadian media; the company has now announced it has reached 45% of its total spending in 2025.]]> 119480 dforde@profectio.com (Dave Forde) https://profectio.com/2026/04/09/samsung-ads-canada-hosts-innovation-day-2026-here-is-what-was-announced/ Thu, 09 Apr 2026 15:40:28 +0000 https://profectio.com/?p=119494 Samsung Ads Canada held its 3rd annual Innovation Day, bringing together hundreds of industry leaders to unveil the company's new advertising full-funnel, privacy-first performance solutions.]]> 119494 dforde@profectio.com (Dave Forde)