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	<title>ProVentures</title>
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	<description>Sports and Entertainment Marketing</description>
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		<title>ProVentures</title>
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		<title>2012 Masters</title>
		<link>http://proventures.wordpress.com/2012/03/27/2012-masters/</link>
		<comments>http://proventures.wordpress.com/2012/03/27/2012-masters/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 19:59:45 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Augusta]]></category>
		<category><![CDATA[Green Jacket]]></category>
		<category><![CDATA[Masters]]></category>
		<category><![CDATA[pga]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1157</guid>
		<description><![CDATA[Filed under: Uncategorized Tagged: Augusta, Green Jacket, Masters, pga, Tiger Woods<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1157&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Choosing Talent</title>
		<link>http://proventures.wordpress.com/2011/02/16/chosing-talent/</link>
		<comments>http://proventures.wordpress.com/2011/02/16/chosing-talent/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 18:26:53 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[talent procurement]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1127</guid>
		<description><![CDATA[Brands today are increasingly looking outside of conventional endorsements to find talent that matches specific goals and objectives. The endorsement landscape is changing and brands are taking great care in finding talent that authentically represents their brand. With the drama &#8230; <a href="http://proventures.wordpress.com/2011/02/16/chosing-talent/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1127&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">JA and Smart Water</media:title>
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		<title>Acceptance of jersey sponsorships may boost naming rights deals</title>
		<link>http://proventures.wordpress.com/2010/10/05/acceptance-of-jersey-sponsorships-may-boost-naming-rights-deals/</link>
		<comments>http://proventures.wordpress.com/2010/10/05/acceptance-of-jersey-sponsorships-may-boost-naming-rights-deals/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 16:00:46 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Corporate Sponsors]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sponsorships]]></category>
		<category><![CDATA[english premier league]]></category>
		<category><![CDATA[jersey sponsorships]]></category>
		<category><![CDATA[mark cuban]]></category>
		<category><![CDATA[naming rights]]></category>
		<category><![CDATA[NBA]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1119</guid>
		<description><![CDATA[The jersey sponsorship debate isn’t new to the U.S.’s major sports leagues, but the recent disclosure that 20 English Premier League teams made $155 million by selling ad space on uniforms may have some leagues inching closer to placing that &#8230; <a href="http://proventures.wordpress.com/2010/10/05/acceptance-of-jersey-sponsorships-may-boost-naming-rights-deals/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1119&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Proventures&#8217; Rachel Mech Visits Cooperstown</title>
		<link>http://proventures.wordpress.com/2010/07/27/proventures-rachel-mech-visits-cooperstown/</link>
		<comments>http://proventures.wordpress.com/2010/07/27/proventures-rachel-mech-visits-cooperstown/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:31:04 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1117</guid>
		<description><![CDATA[This past weekend, Rachel Mech of Proventures traveled to Cooperstown, New York to see the Hall of Fame Induction ceremonies. Andre “The Hawk” Dawson, umpire Doug Harvey, and manager Whitey Herzog were welcomed into the renowned fraternity of baseball greats. &#8230; <a href="http://proventures.wordpress.com/2010/07/27/proventures-rachel-mech-visits-cooperstown/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1117&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Handling Scandals</title>
		<link>http://proventures.wordpress.com/2010/07/15/handling-scandals-3/</link>
		<comments>http://proventures.wordpress.com/2010/07/15/handling-scandals-3/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:53:53 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1111</guid>
		<description><![CDATA[This is the final post in a three-part series examining different ways in which companies can respond to scandals involving their athlete endorsers.  The last two parts looked at what companies have done in the past when their endorsers are &#8230; <a href="http://proventures.wordpress.com/2010/07/15/handling-scandals-3/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1111&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ProVentures</media:title>
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			<media:title type="html">Reggie Bush</media:title>
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		<item>
		<title>Handling Scandals</title>
		<link>http://proventures.wordpress.com/2010/07/08/handling-scandals-2/</link>
		<comments>http://proventures.wordpress.com/2010/07/08/handling-scandals-2/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 17:16:16 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1102</guid>
		<description><![CDATA[This is the second post in a three-part series examining different ways in which companies can respond to scandals involving their athlete endorsers.  The last part looked at what companies can do when their endorsers are able to repair their &#8230; <a href="http://proventures.wordpress.com/2010/07/08/handling-scandals-2/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1102&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ProVentures</media:title>
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			<media:title type="html">bonds</media:title>
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		<item>
		<title>Handling Scandals</title>
		<link>http://proventures.wordpress.com/2010/06/29/handling-scandals/</link>
		<comments>http://proventures.wordpress.com/2010/06/29/handling-scandals/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:55:47 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[endorsement]]></category>
		<category><![CDATA[George Foreman]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[kobe bryant]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nutella]]></category>
		<category><![CDATA[off-field issues]]></category>
		<category><![CDATA[scandal]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sprite]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Vitamin Water]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1078</guid>
		<description><![CDATA[This will be the first post in a three-part series examining different ways in which companies can respond to scandals involving their athlete endorsers. Part I &#8211; When the athlete is able to repair his/her image When Arnold Palmer signed &#8230; <a href="http://proventures.wordpress.com/2010/06/29/handling-scandals/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1078&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ProVentures</media:title>
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			<media:title type="html">Kobe Bryant Nubeo Black Mamba Watch</media:title>
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		<title>Court Sense: Visa</title>
		<link>http://proventures.wordpress.com/2010/06/06/court-sense-visa/</link>
		<comments>http://proventures.wordpress.com/2010/06/06/court-sense-visa/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 18:32:26 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Court Sense]]></category>
		<category><![CDATA[andres cantor]]></category>
		<category><![CDATA[fifa]]></category>
		<category><![CDATA[go fans]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[visa]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1072</guid>
		<description><![CDATA[A look at corporate sponsorship and how well a company is using sports to leverage its brand. Visa sports sponsorship portfolio goal is simple—reach the most consumers possible. To accomplish this objective, the company has set up partnerships with the &#8230; <a href="http://proventures.wordpress.com/2010/06/06/court-sense-visa/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1072&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ProVentures</media:title>
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			<media:title type="html">visa</media:title>
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		<item>
		<title>Marathon sponsors see miles of benefits</title>
		<link>http://proventures.wordpress.com/2010/05/17/marathon-sponsors-see-miles-of-benefits/</link>
		<comments>http://proventures.wordpress.com/2010/05/17/marathon-sponsors-see-miles-of-benefits/#comments</comments>
		<pubDate>Mon, 17 May 2010 20:56:00 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Sponsors]]></category>
		<category><![CDATA[sponsorships]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[asics]]></category>
		<category><![CDATA[bank of america]]></category>
		<category><![CDATA[boston marathon]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[ing]]></category>
		<category><![CDATA[katie holmes]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[meb keflezighi]]></category>
		<category><![CDATA[poland spring]]></category>
		<category><![CDATA[robert kiprono cheriuiyot]]></category>
		<category><![CDATA[ryan reynolds]]></category>
		<category><![CDATA[will ferrell]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1066</guid>
		<description><![CDATA[This year&#8217;s 114th Boston Marathon presented a unique opportunity in sports sponsorship for brands. There are few events that attract a large and diverse collection of participants and spectators as a marathon, but the real value in sponsoring a 26.2-mile race &#8230; <a href="http://proventures.wordpress.com/2010/05/17/marathon-sponsors-see-miles-of-benefits/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1066&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Katie Holmes</media:title>
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		<title>Product placement in reality TV needs improvement for success</title>
		<link>http://proventures.wordpress.com/2010/03/31/product-placement-success-in-reality-tv-as-rare-as-quality-programs/</link>
		<comments>http://proventures.wordpress.com/2010/03/31/product-placement-success-in-reality-tv-as-rare-as-quality-programs/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 05:06:27 +0000</pubDate>
		<dc:creator>ProVentures</dc:creator>
				<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[chad ochocinco]]></category>
		<category><![CDATA[degree]]></category>
		<category><![CDATA[donald trump]]></category>
		<category><![CDATA[kodak]]></category>
		<category><![CDATA[motorola]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[reebok]]></category>
		<category><![CDATA[the celebrity apprentice]]></category>
		<category><![CDATA[the tournament]]></category>
		<category><![CDATA[vh1]]></category>

		<guid isPermaLink="false">http://proventures.wordpress.com/?p=1057</guid>
		<description><![CDATA[The attractive low cost in producing reality TV programming has networks churning out sports-themed reality shows such as Chad Ochocinco’s new 10-week VH1 project, “The Tournament,” set to debut in July. In the past, television shows, especially programs featuring established &#8230; <a href="http://proventures.wordpress.com/2010/03/31/product-placement-success-in-reality-tv-as-rare-as-quality-programs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=proventures.wordpress.com&#038;blog=5612147&#038;post=1057&#038;subd=proventures&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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