That was the week that was....amazing, productive and inspiring. We met and connected with some of the best new technologists and thought-leaders at DEMO09 and we officially launched Enthusem.com last week in San Diego. If you haven't heard, enthusem is the newest and best way to send printed postal mail from the web. If you have been watching enthusem for awhile and thought we were just a small site to send a static greeting card, you had better take another look. Those in the know at DEMO were quick to understand that the enthusem API opens up thousands of new doors to send printed greeting cards with dynamic online attachments from ANY internet-connected application. In the coming weeks we will be integrating with new partner sites we met at DEMO and deploying new sites with custom-content for key business verticals. You will be amazed at how effective and easy it will be to access enthusem and send printed greeting cards across the web.
Watch the video of our CEO Steve Tingiris tell the full story in under six minutes. You'll quickly understand how enthusem can be a powerful tool for your own sales organization to introduce themselves professionally to new prospects and to quickly help you connect with you next 100 customers.
Rollover the Cover Image and click "View in Fullscreen"
This post demonstrates how easy it is to send an enthusem greeting card and link it to your own special online attachment anywhere on the web (the link is included in the cost of your card). Take a minute and browse around my blog to learn more about enthusem or visit the primary enthusem blog here.
Take a look at Issuu.com. Upload a PDF and voila you have a page-turning, zoomable, magazine or journal or publication. Here's a copy of The Printable Blog, that cool new and REAL newspaper being done by that brave new start-up in Chicago founded by Joshua Karp. I imagine TPB won't mind to my using their pdf to demonstrate Issuu. Come to think of it, some combination of our very own enthusem web app and online print versions would be a great new concept for both magazines and newspapers who are struggling to build new readership while containing escalating printing costs. It would open up a new revenue model for advertisers as well. You heard it here first folks. I'll be working on that idea over the weekend. More to follow.
Everything you have learned and read over the years about success in sales often has one recurring theme: Good Habits. You have to have them and to develop them everyday.
Having good sales habits is easy to prescribe but a bit hard to do consistently when you're pressed for time, your sales manager is asking for a new forecast and you have a list of things on fire you have to deal with.
Still. You have to squeeze in time and actions to develop and nurture your leads. You have to invest in the future and keep your pipeline of future customers filled.
One way to do that is to make sure you send or schedule an Enthusem mailer first thing in the morning everyday. It's easy and a better habit than talking about Tiger Wood's last round with the guy in the next office.
Take 45 seconds and send a single mailer to a prospect that just says you'd love an opportunity to talk in the future about new developments at your company. Send a mailer that simply says you hope to do business in the future because you are personally committed to good service. Send a card that relates a recent success with another client that you know you can make happen for them. It can be anything. The important thing is that as you start your day you will be confident that whatever happens later, inside that day, that you will have invested in developing a customer, a lead or a friend. Sometimes that simple act, done every day, makes the rest of each day easier because you know you have done something for your career and that every one of them will pay big dividends down the road.
And the special offer of the day? Well here it is: if you have 5 or more sales reps in your company and would like each one to have his or her own personal direct mail system - then email me directly and we'll give your team an additional 100 mailers when you sign up for the $999.00 Corporate Package. This offer is good through January 31st. So act fast.