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    <title>Prescriptions for Health Reform</title>
    <link>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx</link>
    <description>Interviews with leading thinkers in the area of health care and health reform.</description>
    <pubDate>Thu, 24 May 2012 20:48:09 GMT</pubDate>
    <language>en</language>
    <copyright>Blue Cross Blue Shield of Massachusetts Foundation</copyright>
    <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
    <itunes:subtitle>A Podcast From the Blue Cross Blue Shield of Massachusetts Foundation</itunes:subtitle>
    <itunes:summary>Interviews with leading thinkers in the area of health care and health reform.</itunes:summary>
    <itunes:keywords>health reform, health care reform, health care</itunes:keywords>
    <itunes:image href="http://bluecrossmafoundation.org/~/media/Images/Podcasts/300x300.jpg" />
    <itunes:explicit>no</itunes:explicit>
    <itunes:owner>
      <itunes:name>Blue Cross Blue Shield of Massachusetts Foundation</itunes:name>
      <itunes:email>info@bluecrossfoundation.org</itunes:email>
    </itunes:owner>
    <itunes:category text="Government &amp; Organizations">
      <itunes:category text="Non-Profit" />
    </itunes:category>
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      <title>Prescriptions for Health Reform: Interview with Dr. Nortin Hadler</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/JEfAGWcmNOY/Prescriptions.aspx</link>
      <description>Dr. Norton Hadler, author of “Worried Sick” claims that today in the United States, the practice of medicine is “built on a bunch of sophisms” with “very little to do with the care of the patient.” His solution? Cut way back on procedures and interventions and act only when data suggest the patient will benefit. </description>
      <pubDate>Fri, 12 Feb 2010 17:00:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
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      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Dr. Nortin Hadler, author of "Worried Sick" and "Stabbed in the Back: Confronting Back Pain in an Overtreated Society"</itunes:subtitle>
      <itunes:summary>Dr. Norton Hadler, author of “Worried Sick” claims that today in the United States, the practice of medicine is “built on a bunch of sophisms” with “very little to do with the care of the patient.” His solution? Cut way back on procedures and interventions and act only when data suggest the patient will benefit. </itunes:summary>
      <itunes:duration>1785</itunes:duration>
      <itunes:keywords>health care, back pain, health care reform, </itunes:keywords>
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    <item>
      <title>Prescriptions for Health Reform: Interview with David Goldhill</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/sahV84q1xss/Prescriptions.aspx</link>
      <description>Two years ago, David Goldhill's father died of a hospital-borne infection. Goldhill wrote about the experience for the Sept. 2009 issue of The Atlantic. In this interview, he talks about what he learned: "The reality is we as individuals make all our major health care decisions. And yet we lack the type of information, we lack the type of relationship with providers, that we have in any other service we acquire and hire. ... [T]his is an industry that almost totally lacks publishable data on results, is completely non-transparent when it comes to pricing, and rarely has the type of relationship with patients that almost all other consumer-facing industries have."</description>
      <pubDate>Fri, 29 Jan 2010 12:47:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">86d70658-f829-4a14-8343-b5d4c1dbbed8</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with David Goldhill, author of "How American Health Care Killed My Father,” published in The Atlantic, September 2009 </itunes:subtitle>
      <itunes:summary>Two years ago, David Goldhill's father died of a hospital-borne infection. Goldhill wrote about the experience for the Sept. 2009 issue of The Atlantic. In this interview, he talks about what he learned: "The reality is we as individuals make all our major health care decisions. And yet we lack the type of information, we lack the type of relationship with providers, that we have in any other service we acquire and hire. ... [T]his is an industry that almost totally lacks publishable data on results, is completely non-transparent when it comes to pricing, and rarely has the type of relationship with patients that almost all other consumer-facing industries have."</itunes:summary>
      <itunes:duration>1506</itunes:duration>
      <itunes:keywords>health care reform, insurance, David Goldhill, the Atlantic, healthcare reform, Congress reform, Massachusetts health care reform</itunes:keywords>
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    <item>
      <title>Prescriptions for Health Reform: Interview with George Halvorson</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/9L4mBi2TFng/Prescriptions.aspx</link>
      <description>George Halvorson talks about the "perverse economic incentives" at work in health care today as well as the need for more connection between providers and patients, and more coordination among caregivers. The chairman and chief executive officer of Kaiser Foundation Health Plan, Inc. and Kaiser Foundation Hospitals, Halvorson is also an author of several books on health care, the most recent of which is "Health Care Will Not Reform Itself."</description>
      <pubDate>Fri, 15 Jan 2010 14:54:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachsuetts Foundation</author>
      
      <guid isPermaLink="false">05de3baf-6ede-423b-990e-ac86e50d7cbf</guid>
      <itunes:author>Blue Cross Blue Shield of Massachsuetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with George Halvorson, author of "Health Care Will Not Reform Itself: A User’s Guide to Refocusing and Reforming American Health Care"</itunes:subtitle>
      <itunes:summary>George Halvorson talks about the "perverse economic incentives" at work in health care today as well as the need for more connection between providers and patients, and more coordination among caregivers. The chairman and chief executive officer of Kaiser Foundation Health Plan, Inc. and Kaiser Foundation Hospitals, Halvorson is also an author of several books on health care, the most recent of which is "Health Care Will Not Reform Itself."</itunes:summary>
      <itunes:duration>1894</itunes:duration>
      <itunes:keywords>health care, healthcare, health care reform, george halvorson, kaiser</itunes:keywords>
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    <item>
      <title>Prescriptions for Health Reform: Interview with T.R. Reid</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/jlE5i7X7kyQ/Prescriptions.aspx</link>
      <description>Journalist T.R. Reid talks about his global quest for health care documented in his new book "The Healing of America." Reid compared plans, in part, by having local doctors treat his bad shoulder. In the end, he says, "I came home with more movement and less pain in my shoulder, so that was a win, and I came home convinced that we could cover everybody at reasonable cost. I know we can do it because all the other countries like us already do it."</description>
      <pubDate>Fri, 06 Nov 2009 12:35:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">2277ac73-f16f-4c88-a9b9-6bf99cd55df6</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with T.R. Reid, author of "The Healing of America: A Global Quest for Better, Cheaper and Fairer Health Care"</itunes:subtitle>
      <itunes:summary>Journalist T.R. Reid talks about his global quest for health care documented in his new book "The Healing of America." Reid compared plans, in part, by having local doctors treat his bad shoulder. In the end, he says, "I came home with more movement and less pain in my shoulder, so that was a win, and I came home convinced that we could cover everybody at reasonable cost. I know we can do it because all the other countries like us already do it."</itunes:summary>
      <itunes:duration>1352</itunes:duration>
      <itunes:keywords>health care, health reform, Massachusetts, reid, healing of america</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Reid</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/7JTXh5LXkFI/reid_20091002sb.mp3" length="8127627" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/reid_20091002sb.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Peter Conrad</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/Hzl8dK9nT38/Prescriptions.aspx</link>
      <description>Peter Conrad warns against the costs and consequences of over-medicalization, which he defines as the creation of “diagnoses for particular kinds of human problems."</description>
      <pubDate>Fri, 02 Oct 2009 15:23:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">cc547eed-2c04-471b-a482-0fc901e5eadb</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Peter Conrad, author of "The Medicalization of Society: On the Transformation of Human Conditions into Treatable Disorders"</itunes:subtitle>
      <itunes:summary>Peter Conrad warns against the costs and consequences of over-medicalization, which he defines as the creation of “diagnoses for particular kinds of human problems."</itunes:summary>
      <itunes:duration>1351</itunes:duration>
      <itunes:keywords>health care reform, peter conrad, massachusetts, national health reform</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Conrad</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/8VILwaM4ywU/091002CONRAD.mp3" length="8109268" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/091002CONRAD.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Dan Perrin</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/lApH0Cox_Tg/Prescriptions.aspx</link>
      <description>Dan Perrin sees Health Savings Accounts as one way to help insure the 47 million Americans now without health insurance. But he predicts that national health reform will ultimately be a victim of political mishandling: “God bless the health care community, but they are so driven by their policy desires that they ignore this political stuff and every time, it beats them. Every time.” </description>
      <pubDate>Fri, 18 Sep 2009 14:18:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">ddd5f88d-e990-40a3-ad2f-0a5c575c6ade</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Dan Perrin, co-author of "America’s Health Care Crisis Solved: Money-Saving Solutions, Coverage for Everyone"</itunes:subtitle>
      <itunes:summary>Dan Perrin sees Health Savings Accounts as one way to help insure the 47 million Americans now without health insurance. But he predicts that national health reform will ultimately be a victim of political mishandling: “God bless the health care community, but they are so driven by their policy desires that they ignore this political stuff and every time, it beats them. Every time.” </itunes:summary>
      <itunes:duration>1958</itunes:duration>
      <itunes:keywords>health care reform, national health reform, dan perrin, america's health care crisis solved</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Perrin</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/TWnn972o15M/090918PERRIN.mp3" length="11771357" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/090918PERRIN.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with C. Rocky White, M.D.</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/zGYwYlPv_bA/Prescriptions.aspx</link>
      <description>C. Rocky White, M.D. explains how he's come to embrace single-payer health reform, despite his politically-conservative background, and why he believes that economic incentives to make money are distorting the nation's health care system.</description>
      <pubDate>Thu, 03 Sep 2009 21:54:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">d9218472-40f7-461a-ab11-15f03c188cd7</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with C. Rocky White, M.D., editor of Dr. Robert LeBow's "Health Care Meltdown: Confronting the Myths and Fixing Our Failing System"</itunes:subtitle>
      <itunes:summary>C. Rocky White, M.D. explains how he's come to embrace single-payer health reform, despite his politically-conservative background, and why he believes that economic incentives to make money are distorting the nation's health care system.</itunes:summary>
      <itunes:duration>1464</itunes:duration>
      <itunes:keywords>health care reform, single payer, health care meltdown, individual mandate, lebow</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=White</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/mvL7whUUA5I/090904WhitePodcast.mp3" length="8802956" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/090904WhitePodcast.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Phillip Longman</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/jS40sbCKHuw/Prescriptions.aspx</link>
      <description>Phillip Longman asserts that the Veteran’s Administration is providing the the safest, most effective, and most scientifically-driven healthcare in the United States today in large part because of the lifelong relationship the VA has with its patients and its forerunner status in the field of electronic medical records.</description>
      <pubDate>Fri, 21 Aug 2009 11:30:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">ee9a0b2a-8fc4-48fe-9083-04beac599878</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Phillip Longman, author of "Best Care Anywhere: Why VA Health Care Is Better Than Yours"</itunes:subtitle>
      <itunes:summary>Phillip Longman asserts that the Veteran’s Administration is providing the the safest, most effective, and most scientifically-driven healthcare in the United States today in large part because of the lifelong relationship the VA has with its patients and its forerunner status in the field of electronic medical records.</itunes:summary>
      <itunes:duration>1156</itunes:duration>
      <itunes:keywords>phillip longman, health care, va, vista, health IT, veteran's administration, obamacare, massachusetts health care reform</itunes:keywords>
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    <item>
      <title>Prescriptions for Health Reform: Interview with Julie Salamon</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/WTX3cL32FOU/Prescriptions.aspx</link>
      <description>Julie Salamon talks about the business pressures on hospitals and how they impact the delivery of care, the complexity of running a 700-bed facility, and the need for community-based services.</description>
      <pubDate>Fri, 07 Aug 2009 12:38:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">4a215a56-94a4-409c-87cb-ad94a78a915a</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Julie Salamon, author of "Hospital: Man, Woman, Birth, Death Infinity. Plus Red Tape, Bad Behavior, Money, God, and Diversity on Steriods"</itunes:subtitle>
      <itunes:summary>Julie Salamon talks about the business pressures on hospitals and how they impact the delivery of care, the complexity of running a 700-bed facility, and the need for community-based services.</itunes:summary>
      <itunes:duration>1072</itunes:duration>
      <itunes:keywords>Julie Salamon, Hospital, health care, health reform, Maimonides</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Salamon</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/y9M7VAon7H4/salamon_20090717.mp3" length="6449105" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/salamon_20090717.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Jonathan Cohn</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/HECYFFZbgu8/Prescriptions.aspx</link>
      <description>Jonathan Cohn talks about how the next person to be hit with catastrophic medical bills could be you. He also comments on unresolved issues and compromises that must be reached before the passage of national health care reform. Finally, he examines how Massachusetts’s health care reform law can serve as a national model.</description>
      <pubDate>Thu, 23 Jul 2009 16:20:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">158c029a-a92d-42ab-8257-458cc07863f5</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Jonathan Cohn, author of "Sick: The Untold Story of America’s Health Care Crisis — And the People Who Pay the Price"</itunes:subtitle>
      <itunes:summary>Jonathan Cohn talks about how the next person to be hit with catastrophic medical bills could be you. He also comments on unresolved issues and compromises that must be reached before the passage of national health care reform. Finally, he examines how Massachusetts’s health care reform law can serve as a national model.</itunes:summary>
      <itunes:duration>1107</itunes:duration>
      <itunes:keywords>health care reform, clinton care, obama care, jonathan cohn, massachusetts health care</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Cohn</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/YbYchCthgcY/090724COHN.mp3" length="6652133" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/090724COHN.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Arnold Relman, M.D.</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/e5tVTMYOi_A/Prescriptions.aspx</link>
      <description>Arnold Relman, M.D. talks about the "medical industrial complex" and how the commercialization of medicine has impacted doctors and the delivery of care in the United States, as well as the challenges Massachusetts faces in sustaining health care reform. </description>
      <pubDate>Fri, 10 Jul 2009 11:15:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">5bcc0f6e-5a51-40e1-9dbb-9afc8fea9163</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Arnold Relman, M.D., author of "A Second Opinion: Rescuing America's Healthcare"</itunes:subtitle>
      <itunes:summary>Arnold Relman, M.D. talks about the "medical industrial complex" and how the commercialization of medicine has impacted doctors and the delivery of care in the United States, as well as the challenges Massachusetts faces in sustaining health care reform. </itunes:summary>
      <itunes:duration>1561</itunes:duration>
      <itunes:keywords>health care, health care reform, Massachusetts health care, Arnold Relman</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Relman</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/9mJcicnX10E/relman_20090630sb.mp3" length="9383122" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/relman_20090630sb.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Regina Herzlinger</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/z5IaEfkt7H4/Prescriptions.aspx</link>
      <description>Regina Herzlinger talks about the need for transparency in provider outcomes, how Switzerland’s health care system models a framework for building a consumer-driven system in the U.S., and how integrated centers focused on the treatment of chronic conditions reduce health care costs.</description>
      <pubDate>Fri, 26 Jun 2009 12:22:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">1f9a0dae-2b88-4609-8d67-ec76f07369ec</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Regina Herzlinger, author of "Consumer-Driven Health Care: Implications for Providers, Payers, and Policymakers"</itunes:subtitle>
      <itunes:summary>Regina Herzlinger talks about the need for transparency in provider outcomes, how Switzerland’s health care system models a framework for building a consumer-driven system in the U.S., and how integrated centers focused on the treatment of chronic conditions reduce health care costs.</itunes:summary>
      <itunes:duration>1846</itunes:duration>
      <itunes:keywords>Regina Herzlinger, health care reform, health, consumer-driven health care, focused factories</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Herzlinger</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/qOj8qGQJU7g/herzlinger_20090623sb.mp3" length="11078314" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/herzlinger_20090623sb.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Melody Petersen</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/6Y4QEhaqeZs/Prescriptions.aspx</link>
      <description>Melody Petersen, author of Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription Drugs talks about deceptive marketing practices by pharmaceutical companies, the need for greater federal oversight of drug companies, and offers advice for consumers when talking about prescription drugs with their doctors.</description>
      <pubDate>Fri, 12 Jun 2009 04:00:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
      <guid isPermaLink="false">33d7d17e-4009-4181-94dd-03c9dc57c8e4</guid>
      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Melody Petersen, author of "Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription Drugs"</itunes:subtitle>
      <itunes:summary>Melody Petersen, author of Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription Drugs talks about deceptive marketing practices by pharmaceutical companies, the need for greater federal oversight of drug companies, and offers advice for consumers when talking about prescription drugs with their doctors.</itunes:summary>
      <itunes:keywords>health care reform, prescription drugs, pharmaceuticals, Melody Petersen</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Petersen</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/qoc4wuIRTak/Petersen_20090427sb.mp3" length="23151029" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/Petersen_20090427sb.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Shannon Brownlee</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/hbwtVcJdfME/Prescriptions.aspx</link>
      <description>Shannon Brownlee, author of Overtreated: Why Too Much Medicine is Making Americans Sicker and Poorer talks about prospects for national health reform.</description>
      <pubDate>Thu, 09 Apr 2009 19:22:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
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      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Shannon Brownlee, author of "Overtreated: Why Too Much Medicine is Making Americans Sicker and Poorer"</itunes:subtitle>
      <itunes:summary>Shannon Brownlee, author of Overtreated: Why Too Much Medicine is Making Americans Sicker and Poorer talks about prospects for national health reform.</itunes:summary>
      <itunes:duration>1600</itunes:duration>
      <itunes:keywords>Shannon Brownlee, Barack Obama, health care, health reform, National health reform</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Brownlee</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/LrtjAtpS1W8/brownlee_20090403sb.mp3" length="25618890" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/brownlee_20090403sb.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Charles Kenney</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/sY7Tx1mEtpc/Prescriptions.aspx</link>
      <description>Charles Kenney, author of The Best Practice: How the New Quality Movement is Transforming Medicine talks about quality, affordability, and cost containment in health care.</description>
      <pubDate>Thu, 09 Apr 2009 19:20:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
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      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Charles Kenney, author of "The Best Practice: How the New Quality Movement is Transforming Medicine"</itunes:subtitle>
      <itunes:summary>Charles Kenney, author of The Best Practice: How the New Quality Movement is Transforming Medicine talks about quality, affordability, and cost containment in health care.</itunes:summary>
      <itunes:duration>1009</itunes:duration>
      <itunes:keywords>quality, health reform, Charles Kenney, Blue Cross Blue Shield of Massachusetts</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Kenney</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/mnTHNsQeeY4/kenney_20090403sb.mp3" length="16132224" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/kenney_20090403sb.mp3</feedburner:origEnclosureLink></item>
    <item>
      <title>Prescriptions for Health Reform: Interview with Dr. Jerome Groopman</title>
      <link>http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~3/mtuXwXnoWOo/Prescriptions.aspx</link>
      <description>Dr. Jerome Groopman, author of How Doctors Think, talks about how and why doctors make incorrect diagnoses; the impact of cost pressures on quality of care and primary care physicians; and why we tend to overestimate the benefits of technology.</description>
      <pubDate>Thu, 09 Apr 2009 18:20:00 GMT</pubDate>
      <author>Blue Cross Blue Shield of Massachusetts Foundation</author>
      
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      <itunes:author>Blue Cross Blue Shield of Massachusetts Foundation</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:subtitle>Interview with Dr. Jerome Groopman, author of "How Doctors Think"</itunes:subtitle>
      <itunes:summary>Dr. Jerome Groopman, author of How Doctors Think, talks about how and why doctors make incorrect diagnoses; the impact of cost pressures on quality of care and primary care physicians; and why we tend to overestimate the benefits of technology.</itunes:summary>
      <itunes:duration>1280</itunes:duration>
      <itunes:keywords>health care reform, health reform, Jerome Groopman, Blue Cross Blue Shield of Massachusetts, national health reform</itunes:keywords>
    <feedburner:origLink>http://bluecrossmafoundation.org/Multimedia/Podcasts/Prescriptions.aspx?episode=Groopman</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/PrescriptionsForHealthReform/~5/AiV35pqiafo/Groopman_20090403sb.mp3" length="20455552" type="audio/mpeg" /><feedburner:origEnclosureLink>http://bluecrossmafoundation.org/~/media/Files/Podcast/Groopman_20090403sb.mp3</feedburner:origEnclosureLink></item>
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