Prendismo

Prendismo Receives Grant for Growth

noreply@blogger.com (KJB) — Mon, 21 Mar 2011 23:38:00 +0000

Prendismo has received a grant as part of the Grants for Growth program supported by the CenterState Corporation for Economic Opportunity (CEO) in Syracuse, NY.

Funding from Grants for Growth will provide Prendismo with additional capital needed to develop and launch a new product, BackChannel-MD. BackChannel-MD will improve medical education by enabling doctors to easily build online clinical case studies with relevant digital video and image files (i.e. sonograms, X-Rays, MRIs, etc). These case studies can be shared with other doctors, medical departments and institutions around the globe. BackChannel-MD, will allow vital teaching moments to be captured and used for generations of medical education as well as provide an active platform to improve patient diagnosis and treatment.

“Applying Prendismo’s technology to the critical process of educational, clinical and peer assessment will provide a new resource to historic methods within the medical community”, said Kirsten Barker, President of Prendismo, “and securing outside funding through the competitive process of Grants for Growth further demonstrates interest in BackChannel-MD.” The initial cases included in this platform will be contributed by multiple academic medical institutions including SUNY Upstate Medical University in Syracuse, NY, as well as, Duke University Medical Center in Durham, NC.

For more information on this award, see this link.

Frank Farwell's New Book on Becoming an Entrepreneur

noreply@blogger.com (KJB) — Sun, 20 Mar 2011 23:45:00 +0000

Chicken Lips, Wheeler-Dealer, and the Beady-Eyed M.B.A: An Entrepreneurs Wild Adventures on the New Silk Road is the new book released by Frank Farwell. This book details Farwell's decision to leave a steady job in magazine editing and venture out into the wild world of entrepreneurship.

Prendismo has clips from an interview with Farwell. In this one, he shares his definition of an entrepreneur being "someone who makes something out of nothing".

Interested in reading about his new book? Click this link to the book on amazon.

Prendismo Speaks With Bob Langer

noreply@blogger.com (KJB) — Thu, 17 Feb 2011 01:01:00 +0000

Robert S. Langer is the David H. Koch Institute Professor at the Massachusetts Institute of Technology (there are 14 Institute Professors at MIT; being an Institute Professor is the highest honor that can be awarded to a faculty member). Dr. Langer has written over 1,100 articles. He also has approximately 760 issued and pending patents worldwide. Dr. Langer's patents have been licensed or sublicensed to over 220 pharmaceutical, chemical, biotechnology and medical device companies. He is the most cited engineer in history.

In an interview captured in the Prendismo Collection, Langer shares his thoughts on startups, the role of the scientist and the businessperson in a new venture and common challenges and pitfalls during the process of building a company.

In this clip, Langer states:

"Actually the number one thing that ultimately determines a company's success is the people and particularly the business people as compared to the scientists, even though I wish it were the other way around."

Click here to see more of his interview.

Prendismo Works With Goldman Sachs on Their 10,000 Small Businesses Intiative

noreply@blogger.com (KJB) — Tue, 01 Feb 2011 00:52:00 +0000

Prendismo has been working with Goldman Sachs for the past year on their "10,000 Small Businesses" initiative.

Launched in November 2009, Goldman's 10,000 Small Businesses program promised to foster new jobs by providing practical business education, access to capital and mentors to established small businesses, starting with a group in New York City who took seminars at LaGuardia Community College. Prendismo provided the digital media enrichment for the courses to bring these small business owners and entrepreneurs the real world wisdom that is often lacking from more traditional business and training programs.

Details about this program's success were highlighted in a January 31, 2011 piece in the Daily News.

Chester Elton In Prendismo

noreply@blogger.com (KJB) — Thu, 11 Nov 2010 01:36:00 +0000

Called the "apostle of appreciation," by the Globe and Mail, Canada's largest newspaper, and "creative and refreshing" by the New York Times, Chester Elton is co-author of several successful leadership books and is an in-demand speaker the world over.

Elton’s books have been translated into over 20 languages and have sold more than a million copies worldwide. The Carrot Principle by Simon & Schuster has been a regular New York Times and Wall Street Journal bestseller, and 24-Carrot Manager has been called a “must read for modern-day managers” by Larry King of CNN. The Orange Revolution was the number one selling business book in the United States according to the Wall Street Journal.

As a motivation expert, Chester has been featured in The Financial Times, Washington Post, Fast Company and the New York Times. He has been featured on 60 Minutes, CNN, ABC’s Money Matters, MSNBC and National Public Radio. A sought-after speaker and recognition consultant, Chester is senior vice-president of training and publishing at the O.C. Tanner Company.

Check out Prendismo's clips from an interview with Chester to learn more from this thought leader.

Prendismo Collection Is “Highly Recommended” In the November 2010 American Library Association Journal, CHOICE

noreply@blogger.com (KJB) — Tue, 02 Nov 2010 00:32:00 +0000

The American Library Association maintains an online journal CHOICE that provides members with reviews of educational and media resources by specific subject areas. Prendismo’s collection of 15,000 digital video and audio clips on entrepreneurship and leadership was recently reviewed by Stacey Marien of American University. Ms. Marien’s review brings insight from her role at American University as well as her role as chair for the Development Committee of BRASS (Business Reference and Services Section) which is a section of ALA's RUSA (Reference and User Services Association).

After outlining the navigation and options of the online collection, Ms. Marien stated, “Prendismo is an excellent resource for a unique set of material.” The review concluded with a summary statement, “Highly recommended. Business collections at all levels.”

For registered users of ALA, the full review can be viewed at here.

Jacqueline Novogratz In The Prendismo Collection

noreply@blogger.com (KJB) — Fri, 29 Oct 2010 00:40:00 +0000

Jacqueline Novogratz is the Founder and CEO of the Acumen Fund. In this role, Jacqueline Novogratz is responsible for the vision behind Acumen Fund's unique approach to using philanthropic capital to invest in scalable businesses that serve the poor with life-changing goods and services.

She has led the Acumen Fund team since its launch in 2001, and under her leadership Acumen Fund has invested $40 million in over 35 companies serving 25 million low-income customers in the developing world (as of April 2009). Prior to Acumen Fund, Jacqueline Novogratz founded and directed The Philanthropy Workshop and The Next Generation Leadership program at the Rockefeller Foundation. She began her career in international banking with Chase Manhattan Bank and she founded Duterimbere, a micro-finance institution in Rwanda.

Jacqueline Novogratz has an MBA from Stanford and a BA in Economics/International Relations from the University of Virginia. She is the author of the bestselling memoir, The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World, published in early 2009.

In this clip, Novogratz explains the mission of the Acumen Fund:

Click here for more clips from Jacqueline Novogratz

Prendismo Hears From Former Trenton Mayor, Douglas Palmer

noreply@blogger.com (KJB) — Sat, 16 Oct 2010 00:44:00 +0000

Douglas Palmer served as Trenton, New Jersey's first African-American mayor from 1990 to 2010. From 2006 to 2008, he was president of the United States Conference of Mayors.

He was born in Trenton and attended Trenton public schools. He then graduated from the Bordentown Military Institute in Bordentown, New Jersey.

Douglas Palmer is a graduate of Virginia's private black college Hampton University, where he received a Bachelor of Science degree in Business Management in 1973.

During an interview with Palmer, he shared candid thoughts on leadership:

Click here for more clips from Douglas Palmer.

Prendismo Collection Has Insights From Alexandra Levit

noreply@blogger.com (KJB) — Mon, 16 Aug 2010 00:49:00 +0000

Alexandra Levit's goal is to help people find meaningful jobs - quickly and simply - and to succeed beyond measure once they get there. In February 2010, she was named as the Wall Street Journal's newest career columnist and writes the Reinvent column that anchors the nationally syndicated Sunday Journal and appears weekly on WSJ.com.

Also a current columnist for Metro US, Alexandra has authored several books, including the popular They Don't Teach Corporate in College (Career Press 2004 and 2009), How'd You Score That Gig? (Random House/Ballantine, 2008), Success for Hire (ASTD Press, 2008), MillennialTweet (SuperStar, 2009), and New Job, New You (Random House/Ballantine, 2010). Her book on the top myths of business success is due out from Penguin/Berkley in spring 2011.

Alexandra Levit is a member of the Business Roundtable's Springboard Project, which is advising the Obama administration on current workplace issues. She graduated from Northwestern University.

In this clip, Alexandra discusses the importance of self-assessment:

Click here to see more clips from Alexandra Levit

Prendismo Is Awarded National Science Foundation Phase IB SBIR Grant

noreply@blogger.com (KJB) — Wed, 30 Jun 2010 18:26:00 +0000

The National Science Foundation (NSF) awarded Prendismo $50,000 in supplemental funding for a Small Business Innovation Grant project entitled Entrepreneurship Education Using Interactive Media. Prendismo’s President, Kirsten Barker, is the Principal Investigator and will lead the project team.

As a leading developer of digital video content on business and leadership, Prendismo has pioneered new ways of sharing tacit knowledge among the stakeholders within organizations, particularly information-based small businesses or nascent startup companies. Prendismo has successfully used digital video clips to bring applied wisdom into the corporate environment in ways that educate and engage viewers. Using NSF funding this approach will be adapted to the entrepreneurial environment to enhance the skills of scientific and engineering students at both the graduate and undergraduate level.

Stuart Hart Publishes 3rd Edition of "Capitalism at the Crossroads"

noreply@blogger.com (KJB) — Thu, 24 Jun 2010 21:56:00 +0000

Stuart Hart, featured in over 50 Prendismo clips on leadership and business, has just released the 3rd Edition of his most acclaimed work, Capitalism at the Crossroads. The Samuel C. Johnson Chair of Sustainable Global Enterprise at Cornell University’s Johnson School of Management, his book discusses the unique role that business can play in creating a more environmentally sustainable planet and rolling back the large economic inequalities that exist in the world. Indeed, Stuart Hart advocates that these sustainable businesses practices can accelerate business growth rather than inhibit it.

Prendismo’s unique interview and video process has captured Stuart Hart speaking on topics ranging from the “Beyond Greening” concept to the “Pyramid Protocol” to the clip below where he discusses how sustainability can fuel the entrepreneurial process.

Check out the Prendsimo collection to hear more from this thought leader!

Prendismo Teams with Goldman Sachs on 10,000 Small Businesses Initiative

noreply@blogger.com (KJB) — Wed, 09 Jun 2010 21:26:00 +0000

Prendismo is partnering with the Goldman Sachs Group in its 10,000 Small Businesses initiative. The goal of the $500 million project, which was launched in 2009, is to unlock the growth and job-creation potential of 10,000 small businesses across the United States through greater access to business education, mentors, networks and financial capital.

Under the plan, Goldman will provide $200 million to pay for small-business owners to get business and management education at local community colleges and elsewhere. An additional $300 million in loans and grants will be allocated to small businesses. Prendismo will be responsible for the rich media enrichment (video and audio) of the 10,000 Small Businesses curriculum.

Prendismo's collection of over 14,000 clips on business and entrepreneurship will add credibility to curriculum modules by including advice from those who have ‘been there, done that’ and will help to create a vibrant learning space that mirrors today’s media-rich environment.

Leading experts concur that a combination of education, capital and support services best addresses the barriers to growth for small businesses. Prendismo’s use of video clips of real world entrepreneurs and business experts brings applied wisdom into the learning environment, renews attention spans, and presents useful role models that educate and engage viewers.

The 10,000 Small Businesses initiative will be guided by an Advisory Council co-chaired by CEO Lloyd Blankfein, Warren Buffett and Dr. Michael Porter of Harvard Business School.

Kirsten Barker to Speak on Digital Media Management at Technical Conference

noreply@blogger.com (KJB) — Tue, 01 Jun 2010 20:57:00 +0000

Kirsten Barker, President of Prendismo, will participate in a panel discussion on Centralized Content Management at the 2010 IPA Technical Conference. Held June 7-8, 2010 at the Westin O’Hare Hotel in Rosemont, IL, Kirsten’s presentation will focus on how organizations can better harness their growing volume of digital media content to begin the process of sharing knowledge among stakeholders.

With the exponential growth of digitally-developed content, managing the expanding communications channels for distributing that content presents ever-increasing challenges for organizations large and small. In this session, attendees will learn how companies have benefited from investing in smart content management. Besides also learning what’s next in graphic communications, conferees will find useful tips and tactics for increasing quality and reducing costs.

IPA is an international trade association representing creative, premedia and print service providers who specialize in operating powerful digital workflows to create, image and deliver graphics files across multiple media. IPA members utilize a long history of prepress excellence to leverage their digital workflow capabilities beyond traditional print boundaries.

The panel discussion will include Jeffrey Stewart, Partner and Chief Technology Officer, at Trekk Cross-Media and will be moderated by Robin Tobin, Partner and Vice President of Key Accounts at Trekk Cross-Media.

Favorite Podcasts

noreply@blogger.com (KJB) — Tue, 20 Apr 2010 02:54:00 +0000

On Entrepreneurship:

On Leadership:

On Telling Your Story:

Telling the story quickly is important (told in business plan context)

Networking:

Using Digital Media In The Classroom

noreply@blogger.com (KJB) — Tue, 20 Apr 2010 02:05:00 +0000

Professor Deborah Streeter has been a champion of using digital media as a way to "wake up" her students for the past 10 years.

In this lecture, she shares an example of how she would use 3 different comments from entrepreneurs to provide real world wisdom on a "dry" but critical topic such as cash flow.

Interested in learning more about how to place digital media content in your presentation? Check out this clip which shares instructions on how to get the job done!

Joys of Being Virtual

noreply@blogger.com (KJB) — Mon, 05 Apr 2010 19:47:00 +0000

Graham Hill founded TreeHugger in 2003 and sold it in 2007 for $10 million. One of the many inspiring aspects of TreeHugger was the fact that it was a virtual company...meaning that there were actual employees but no actual office that they all came to each day.

The cover feature for the April 1, 2010 issue of Inc. magazine focused on the concept of the virtual company. As part of the cover piece, Inc. captured an interview with Hill where he discussed the advantages to having a virtual environment in which to build a company. In the clip below, Hill shares thoughts on his virtual setup:

"It's actually a very efficient way to run a business." - Graham Hill

Getting to Know Katie Brown

noreply@blogger.com (KJB) — Tue, 09 Feb 2010 22:10:00 +0000

Katie Brown is an American home and gardening television show host, author, actress, and trained art historian.

Brown opened her first store called "Goat", which was located in Los Angeles and Mackinac Island, Michigan. It was a popular antique store and cafe. Katie has been serving up dime-store domesticity on Lifetime Television's Next Door with Katie Brown since October 1997. She has opened her own workshops in Los Angeles, New York, and Bridgehampton.

During a recent interview available through Prendismo, Brown shared thoughts on the challenges and rewards of building a business. Some clips from the interview follow...

"First of all, women who think that the entrepreneurial track would not be family friendly...it could not be further from the truth. It is incredibly family friendly...because I set my own hours, I set my own boundaries. I am the boss."

In this clips, Katie Brown explains the challenge of "being" the brand...

Shedding Light on Mentoring

noreply@blogger.com (KJB) — Tue, 12 Jan 2010 02:48:00 +0000

Here is our new video montage on mentoring. Hope you enjoy the words of wisdom from these folks who have walked the paths of being both mentors and mentees!

Shedding Light on Diversity

noreply@blogger.com (KJB) — Thu, 07 Jan 2010 14:19:00 +0000

Showcasing a new video montage on the importance of creating diverse teams. We believe this message is increasingly important in our "world-is-flat" environment!

Randy Papadellis of Ocean Spray

noreply@blogger.com (KJB) — Sun, 29 Nov 2009 15:19:00 +0000

In "The Boss" column of the November 29, 2009 New York Times Business Section, Randy Papadellis discusses his professional journey from working in his family business as a middle schooler to becoming CEO of Ocean Spray and all the stops along the way.

In discussing his decision to leave a more traditional role at Frito-Lay and take a position building a new marketing department at Cadbury's confections division, Papadellis states, "I knew Frito-Lay would be successful with or without me. I was intrigued with the idea that I was going to make a difference as an individual rather than through a process."

That decision to pursue the roles that would make a difference have certainly contributed to his success in leading the Ocean Spray organization for the past 5 years.

In an interview posted in Prendismo, Papadellis further expands on his thoughts on business and leadership. In this clip, he states, "I had to learn that quite often the best answer isn't the first answer, and business problems aren't solve sequentially."

Click here to see Randy Papadellis' entire interview in Prendismo.

"Corner Office" with Drew Gilpin Faust

noreply@blogger.com (KJB) — Sun, 01 Nov 2009 17:13:00 +0000

In a November 1, 2009 New York Times "Corner Office" piece entitled Leadership Without a Secret Code, Harvard president Drew Gilpin Faust discussed the importance of open communication when in a position of leadership.

Faust states, "I spend a huge amount of time reaching out to people, either literally or digitally, and with alumni networks all over the world, so that I can connect. Leadership by walking around - that's a digital space now, it's a virtual space. An enormous amount of my job is listening to people, to understand where they are, how they see the world so that I can understand how to mobilize their understanding of themselves in service of the institutional priorities."

Her desire to reach out and continually understand the position of her stakeholders is very much in line with a comment she made a few years back in our collection when she stated, "Be ready to be surprised and take satisfaction from those surprises."

In a related discussion on communication with Cornell University president, David Skorton, he shared the importance of communicating openly and spending a greater portion of time observing rather than speaking. In this clip from a sit-down interview, he shares an amusing anecdote from a brief conversation with a Cornell student - whose input made him re-think the way he wrote his weekly newspaper column.

Forbes.com Showcases Prendismo Content

noreply@blogger.com (KJB) — Tue, 20 Oct 2009 13:19:00 +0000

Beginning October 2009, Prendismo has agreed to provide select video content to Forbes.com to be showcased as part of their “Thought Leaders” initiative. Prendismo’s content will change monthly based on Forbes.com’s different editorial target areas.

Forbes is an American publishing and media company whose flagship publication is Forbes magazine. Forbes.com, launched in 1996, has become a trusted online resource for senior business executives by providing them real-time reporting as well as business analysis and commentary. Forbes.com and its associated sites are estimated to reach 27 million business people each month. By sourcing digital media content from Prendismo, Forbes.com is continuing to deepen the value provided to the business community while simultaneously offering more innovative digital formats that customers are demanding.

We are excited that Forbes.com is making the Prendismo collection available to its online consumers and we look forward to broadening our base of delivery by being featured on their site.

Click here to see an example of Prendismo content on "Thought Leaders".

Book Review: "Kidpreneurs"

noreply@blogger.com (KJB) — Fri, 02 Oct 2009 00:47:00 +0000

When Adam Toren offered me the opportunity to read "Kidpreneurs", a book that he authored with his brother Matthew Toren, I jumped at the chance. As an entrepreneur - and a mother of two sons (ages 7 and 10), I have always struggled to explain to my children exactly what it is that I do. While they have met my co-workers and could tell you the names of my clients from overheard dinner table discussions, their best description of my job is that I am perpetually attached to my laptop and cell phone. Not exactly the parent they want to bring into class for "career day" when the other option is their father who is a pediatric cardiologist and can take them on tours of the hospital and show them pictures of their hearts.

Adam and Matthew Toren have compiled an easy to understand outline of how a child or young adult can start a business of their own. They walk the young reader through a simplified concept of what it means to be an entrepreneur and then provide guidance for how to come up with a business idea, target a customer base, price a product and provide customer service. The book even provides a streamlined outline of how to create a one-page business plan which would actually be a helpful exercise for many older entrepreneurs I know!

I was particularly impressed by the Torens' decision to discuss ethics and integrity. While their target audience of 7 to 13 year-olds probably don't keep an eye on the front page of the Wall Street Journal each day, most savvy kids are aware of the current economic climate and the more precocious ones might even understand the basics behind terms like "ponzi scheme" and "salary cap". Bringing up the importance of ethics in business is an important message to deliver to kids - especially those interested in building their own startup.

What was most meaningful to me as an entrepreneur though, was the final chapter that shared a list of the real challenges that entrepreneurs face. From coping with failure and rejection to having to learn from your mistakes, the Torens truly captured the everyday struggles of entrepreneurs. While delivering some hard realities, they also include positive messages like never giving up, keeping a positive attitude, learning to manage your cash flow and most importantly, having fun.

After I finished the book, I gave it to my 10-year old to read. His reaction was, "That is a great book if you want to start a business, but I'm not going to do that. I'm going to be a doctor like Dad."

Somewhat disheartened that my business-bug had bypassed him, I asked why he had decided on that as a career path.

"Well, in a bad economy, you never have to worry about having customers as a doctor. People always get sick."

Smiling to myself after his reply, I thought maybe there was a "kidpreneur" in him after all.

Bill Bradley and Ken Dryden

noreply@blogger.com (KJB) — Sun, 20 Sep 2009 21:43:00 +0000

On September 10, 2009, Cornell University's campus was honored with the presence of two legendary athletes-turned-politicians – Bill Bradley, Princeton ’65, and Ken Dryden, Cornell ’70. They appeared together on one stage to discuss “Lives on the Run: Sports, Service & Leadership”, an event that was moderated by Jeremy Schaap, Cornell ’91 and Emmy award-winning ESPN sportswriter and host.

Former Sen. Bradley (D., N.J.) and the Hon. Mr. Dryden, member of Canada’s Parliament for York Centre, Ontario, both exemplify the true meaning of scholar-athlete. In athletics, both were record-setting collegiate stars in basketball and hockey, respectively, who became Hall-of-Famers and members of championship teams. Their athletic accomplishments were only matched by their distinguished lawmaking careers in Washington, D.C., and Ottawa, respectively. In addition, both are successful authors and continue to embrace the opportunities that continue to unfold before them.

While both discussed their paths, successes and failures, there were two clips from the evening that seemed to capture the essence of what made each of these men the living legends that they are.

In this clip, Bill Bradley discusses his personal thoughts on integrity:

In this clip, Ken Dryden states the importance of living life to your own expectations.

To hear the entire session in an audio podcast, click here.

The Other Half

noreply@blogger.com (KJB) — Thu, 20 Aug 2009 01:35:00 +0000

New York Times Op-Ed columnist Nicholas D. Kristof and former Times correspondent Sheryl WuDunn published an article on August 17,2009 entitled "The Women's Crusade". Published in the New York Times, this essay was adapted from their book “Half the Sky: Turning Oppression Into Opportunity for Women Worldwide,” which will be released in September.

The main point of the piece - and the book - is that one of the main challenges that the world faces with regards to poverty and peace is the oppression of women and girls in the developing world. Their belief is that the best way to fight this problem is through educating women and helping them unleash their potential as an economic force.

Per Kristof and WuDunn, "With education and with help starting businesses, impoverished women can earn money and support their countries as well as their families. They represent perhaps the best hope for fighting global poverty."

Prendismo was fortunate to sit down for a one-on-one interview with Sheryl WuDunn. In this clip, she discusses why her new book "Half The Sky" is so meaningful.

"In this modern day, we still have the moral issue of not empowering women." - Sheryl WuDunn

To see all the clips from the interview with WuDunn, click here