Predicate, LLC | Editorial + Content Strategy » Blog Content Type

Yahoo betting on content biz revival

Jeffrey — Wed, 11 Nov 2009 15:00:35 +0000

It’s possible, however, that the Internet content idea was clever, even if the execution was terrible. [....] Yahoo’s new strategy hinges on a basic premise that many have figured out, but some still don’t get: The Internet demands a unique approach to content creation. You can’t just pick up a newspaper or television and plug it into an Ethernet jack.

via Tom Krazit, Yahoo betting on content biz revival | Relevant Results – CNET News.

Five Easy Pieces…

Jeffrey — Tue, 10 Nov 2009 15:00:59 +0000

How to oversee a DAM initiative:

Archive
Rights
Metadata
IT/Technology
Staff

Five Easy Pieces…. courtesy Philip Spiegel, via Rahel Bailie.

Crosspromotion and the Print-web “Jump”

Jeffrey — Mon, 09 Nov 2009 16:00:53 +0000

Maybe this disconnect shouldn’t be surprising. As much fun as I often have with a good magazine, few of them will make it into the annals of great user interfaces. If they did think of user (or reader) experience first, you wouldn’t find the table of contents sprinkled lightly amidst the first 30 pages of ads, and you’d never be asked to jump to anything, even within the confines of each issue.

via Catharine P. Taylor, Note to ‘Vanity Fair’: This Isn’t How to Integrate Print and the Web | BNET Media Blog | BNET, bnet.

NPR’s Social Media Guidelines

Jeffrey — Mon, 09 Nov 2009 16:00:50 +0000

Beats and Tweets: Journalistic Guidelines for the Facebook Era – Inside NPR.org Blog : NPR.

Apture Prevents “Flight to Google,” Adds 5-10 Minutes to Page Views

Jeffrey — Fri, 06 Nov 2009 15:00:00 +0000

Beet.TV: Apture Prevents “Flight to Google,” Adds 5-10 Minutes to Page Views.

How Digital Advertising Can Get Its Game Back

Jeffrey — Thu, 05 Nov 2009 15:00:22 +0000

Not to put too fine a point on it, but on one level demand creation is about art, while demand fulfillment is about math. There is so much data online that it is often hard to get beyond the math. The data is incredibly important and always will be. The data will indeed make digital advertising more effective—but only if we can maintain a place in the new world order for the art as well.

via Jim Spanfeller, Click Fix: How Digital Advertising Can Get Its Game Back | paidContent.

Lovinger on Topical Content

Jeffrey — Wed, 04 Nov 2009 15:00:44 +0000

How does a major announcement by the New York Times to make a massive digital index available to the public change the landscape for reliable content topics and metadata? Rachel Lovinger explores why Wikipedia shouldn’t be our one stop shop when it comes to significant events.

via Are you my Elvis? – Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior.

A 5-Step Strategy for Migrations

Jeffrey — Wed, 04 Nov 2009 15:00:21 +0000

A strong process for a CMS migration doesn’t just look at one dimension (for example, just design), but looks at the relationships, team, tools, and pages that truly make a large site happen.

via Web Site Migration, Implementation, or Redesign in Five Steps | Hobbs on Tech.

The 20 World’s Largest Publishing Companies

Jeffrey — Tue, 03 Nov 2009 15:00:21 +0000

Top 20 List: World’s Largest Publishing Co’s – Gilbane Group Blog.

Economist.com: Changes Ahead

Jeffrey — Mon, 02 Nov 2009 15:00:58 +0000

Economist.com is preparing to make significant changes to its brand strategy.

via Building a Winner – Consumer @ FolioMag.com.