Pragmatic Marketing's December E-Newsletter (07 Dec 2011)

Wed, 07 Dec 2011 05:00:00 GMT

In this Issue

Take the Pragmatic Marketing Annual Survey today!

Pragmatic Marketing's 12th annual survey is the world's largest and most comprehensive review of today's product managers and marketers. The end result will give you some really great insight into:

What does a "day-in-the-life" look like?
How many products are managed?
How many meetings?
How does your compensation compare to the rest of those in your industry?
How do you compare to thousands of others around the world?

Click here to take the survey! Open until December 16th.

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Sales Methodologies and Pragmatic Marketing
An Interview with Adam Shapiro

One of the key challenges facing many technology companies is to ensure sales and marketing are aligned. As a Pragmatic Marketing instructor, I am frequently asked how our Framework supports a specific sales methodology – for example, Spin Selling, The Complex Sale, Customer-Centric Selling, Miller-Heiman, or Solution Selling. Whatever the sales methodology, the Framework focuses on making sure the Sales team has the right information to help move buyers through the pipeline.

To gain insight into how this alignment between Sales and Marketing works in the real world, I interviewed a technology sales leader, Adam Shapiro, who has benefited from the Pragmatic Marketing Framework in several organizations.

By Jon Gatrell

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The Role of Sales Engineer in Technical Sales

Sales engineers play a critical role in technology companies. Review the functions of the sales engineer's job and the problems they face in high-tech firms.

During training seminars, I am often asked to compare the role of the product manager with that of a sales engineer. People look at the Pragmatic Marketing Framework and see boxes for channel support including going on "special calls," providing seminar and trade show support, and so on. Aren't these jobs for sales engineers?

By Steve Johnson

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Training Seminars

Effective Product Marketing
Is your marketing plan just a list of tactical activities? Are your priorities always changing? Do you know how to measure ROI for your programs?

Living in an Agile World
What role does a product manager play in an Agile environment? How can you ensure Agile development remains aligned to company strategy and market needs?

Practical Product Management
Are you new to product management and don't know where to start? Do you find yourself buried in tactical activities with no time for strategic planning? Does your product management function need more structure?

Pragmatic Roadmapping (available online)
Do you need a way to communicate product plans and strategy to multiple audiences? How do you deliver the right products, not just the most features?

Product Launch Essentials
Do you focus product launch efforts on deliverables rather than results? Are all your launches exactly the same? With the sames goals and outcomes?

Requirements That Work
Do you have an effective methodology for defining products? Are project dates slipping?

Onsite Seminars
Onsite training at your office, gives your entire team the ability to discuss the challenges and opportunities they face.

Pragmatic Named Word of the Year! January E-Newsletter (20 Jan 2012)

Fri, 20 Jan 2012 05:00:00 GMT

In this Issue

Pragmatic Named Word of the Year!

Merriam-Webster Inc. recently announced the Top Ten Words of the Year for 2011. The number one word: pragmatic. Our response? About time.

We named the company Pragmatic Marketing back in 1993 because we wanted it to be clear that what we were offering was different. We don't just teach theory. We offer practical, actionable training that can make an immediate impact on the success of technology companies.

We've used this pragmatic philosophy as a guiding principle in all that we do. We don't just tell you what you should do; we give you a blueprint – the Pragmatic Marketing Framework – for doing it. We don't just hire entertaining speakers; we hire instructors that have real-world experience leading the product and marketing teams of technology companies. We provide you the knowledge and tools to make a real, measurable impact.

And this approach works. Pragmatic Marketing had another record year – over 75,000 people have attended our seminars and over 18,000 have been Pragmatic Marketing Certified. So while we can't take all the credit for Merriam-Webster's announcement, we are proud to have played some role in it and look forward to making an even bigger impact on the industry in 2012.

Craig Stull
Founder of Pragmatic Marketing

Content Strategy Essentials for
Product Launch Success

The buying process has made a major shift: B2B technology buyers are spending more time online researching solutions before they contact your sales team. But research shows they rarely find the information they want and need. Product marketers who understand this shift and create high-value, buyer-focused content for their next product launch earn buyers' trust and differentiate themselves from the competition.

By Kim Gusta

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COMING SOON...
The Pragmatic Marketing Annual Survey Results

Be on the lookout next month for the results of our 12th Annual Product Management and Marketing Survey. More than 1800 people completed the survey and the results provide interesting insight into a typical day-in-the-life for those tasked with defining and launching technology products in today's competitive market.

Thanks again to all those that participated!

Training Seminars

Effective Product Marketing
Is your marketing plan just a list of tactical activities? Are your priorities always changing? Do you know how to measure ROI for your programs?

Living in an Agile World
What role does a product manager play in an Agile environment? How can you ensure Agile development remains aligned to company strategy and market needs?

Practical Product Management
Are you new to product management and don't know where to start? Do you find yourself buried in tactical activities with no time for strategic planning? Does your product management function need more structure?

Pragmatic Roadmapping (available online)
Do you need a way to communicate product plans and strategy to multiple audiences? How do you deliver the right products, not just the most features?

Product Launch Essentials
Do you focus product launch efforts on deliverables rather than results? Are all your launches exactly the same? With the sames goals and outcomes?

Requirements That Work
Do you have an effective methodology for defining products? Are project dates slipping?

Onsite Seminars
Onsite training at your office, gives your entire team the ability to discuss the challenges and opportunities they face.

Pragmatic Marketing New Articles Published

Pragmatic Marketing's December E-Newsletter (07 Dec 2011)

In this Issue

Pragmatic Named Word of the Year! January E-Newsletter (20 Jan 2012)

In this Issue