http://www.powermarketing.co.uk/ Power Marketing news feed, latest 20 items Mon, 07 Sep 2015 07:17:57 +0000 en http://www.powermarketing.co.uk/newsArticle/Cornwall+Council+-+Travel+Habits+survey/ http://www.powermarketing.co.uk/newsArticle/Cornwall+Council+-+Travel+Habits+survey/ Thu, 25 Sep 2014 15:57:10 +0000 The Transport Strategy Team needed a range of data on the behaviours and attitudes of both Cornish residents and visitors to Cornwall to help them with their strategic planning and priorities for all modes of transport. This has involved surveying not just views o[...]]]> The Transport Strategy Team needed a range of data on the behaviours and attitudes of both Cornish residents and visitors to Cornwall to help them with their strategic planning and priorities for all modes of transport. This has involved surveying not just views on public transport and the road network but also at understanding attitudes towards alternatives such as cycling and walking.
Over 2600 resident surveys were completed using a range of methodologies including online, face to face and self-completion covering 22 different locations in Cornwall. Groups with “protected characteristics” such as those with learning and physical disabilities were also involved in the project to ensure their views got represented.
The final report has recently been delivered to various members of Cornwall Council’s Transport strategy team and will be used to help them make decisions about future transport provision in the County.
]]> http://www.powermarketing.co.uk/newsArticle/Plymotion+'E2'80'93+Plymouth+City+Council+'E2'80'93+Door+stepping+field+surveys/ http://www.powermarketing.co.uk/newsArticle/Plymotion+'E2'80'93+Plymouth+City+Council+'E2'80'93+Door+stepping+field+surveys/ Wed, 18 Sep 2013 09:19:36 +0000 We've now completed the first phase of a series of residential quantitative surveys required as part of the Local Sustainable Transport Fund Personalised Travel Planning (PTP) programme – Plymotion.

The principal objective of the surveys is to measure any modal shift which has occurred as a result of the intervention in the selected areas and compare this with the counterfactual data in the appropriate comparison communities.

We recommended door stepping [...]]]> We've now completed the first phase of a series of residential quantitative surveys required as part of the Local Sustainable Transport Fund Personalised Travel Planning (PTP) programme – Plymotion.

The principal objective of the surveys is to measure any modal shift which has occurred as a result of the intervention in the selected areas and compare this with the counterfactual data in the appropriate comparison communities.

We recommended door stepping as an appropriate data collection method to be used over the three years of the project. We will be completing pre and post “Intervention” surveys as well as counterfactual change surveys which will be completed in appropriate comparison communities.
]]> http://www.powermarketing.co.uk/newsArticle/City+and+County+of+Swansea+'E2'80'93+Gower+Offshore+Wind+Farm+-+quantitative+field+research+/ http://www.powermarketing.co.uk/newsArticle/City+and+County+of+Swansea+'E2'80'93+Gower+Offshore+Wind+Farm+-+quantitative+field+research+/ Mon, 02 Sep 2013 09:23:01 +0000
The research will be completed at two key locations on the Gower. The research will be used to inform on the possible impact of the proposed Atlantic Array Wind Farm development.

We will be reporting the findings of the research on the 20th of Septe[...]]]>
The research will be completed at two key locations on the Gower. The research will be used to inform on the possible impact of the proposed Atlantic Array Wind Farm development.

We will be reporting the findings of the research on the 20th of September.]]> http://www.powermarketing.co.uk/newsArticle/Oxford+and+Cherwell+Valley+College+'E2'80'93+research+for+a+new+Free+School/ http://www.powermarketing.co.uk/newsArticle/Oxford+and+Cherwell+Valley+College+'E2'80'93+research+for+a+new+Free+School/ Tue, 27 Aug 2013 14:50:42 +0000 We have been involved in the education sector for many years and following the successful completion of a number of projects for Oxford and Cherwell we have again been commissioned to undertake a research project to determine the level of appeal of a new Free School with parents of children in KS4 and KS5 in two areas of Oxfordshire. The results will be reported and used as part of submission to support the new school.
If you would like more details on this project please call Sar[...]]]> We have been involved in the education sector for many years and following the successful completion of a number of projects for Oxford and Cherwell we have again been commissioned to undertake a research project to determine the level of appeal of a new Free School with parents of children in KS4 and KS5 in two areas of Oxfordshire. The results will be reported and used as part of submission to support the new school.
If you would like more details on this project please call Sarah Ingram – 01392 211056

]]> http://www.powermarketing.co.uk/newsArticle/Devon+County+Council+'E2'80'93+Corporate+Communications+Agency+Framework+Success/ http://www.powermarketing.co.uk/newsArticle/Devon+County+Council+'E2'80'93+Corporate+Communications+Agency+Framework+Success/ Wed, 07 Aug 2013 15:26:30 +0000
We had been on the previous Framework agreement to supply research services and are happy that we can continue to work with Officers in areas where we can offer considerable expertise and knowledge. [...]]]>
We had been on the previous Framework agreement to supply research services and are happy that we can continue to work with Officers in areas where we can offer considerable expertise and knowledge. ]]> http://www.powermarketing.co.uk/newsArticle/Visitor+Exit+Survey+for+Royal+Albert+Memorial+Museum+/ http://www.powermarketing.co.uk/newsArticle/Visitor+Exit+Survey+for+Royal+Albert+Memorial+Museum+/ Tue, 06 Aug 2013 13:44:24 +0000
The research continues to provide invaluable feedback on the “visitor experience” as well as capturing customer details for future profiling. Recall and awareness were also measured as part of the research programme as well as dwell time and average spend.

The research findings will be used to inform on future operational decisions and marketing[...]]]>
The research continues to provide invaluable feedback on the “visitor experience” as well as capturing customer details for future profiling. Recall and awareness were also measured as part of the research programme as well as dwell time and average spend.

The research findings will be used to inform on future operational decisions and marketing initiatives at the Museum and also help track its economic importance to the city of Exeter.

Previous estimates indicate that RAMM is bringing more than £3.3 million into the city's economy. For many visitors the museum was the main reason for their visit to Exeter.


]]> http://www.powermarketing.co.uk/newsArticle/Devon+County+Council+'E2'80'93+qualitative+and+quantitative+research+to+support+Walking+'26+Cycling+to+work+campaign/ http://www.powermarketing.co.uk/newsArticle/Devon+County+Council+'E2'80'93+qualitative+and+quantitative+research+to+support+Walking+'26+Cycling+to+work+campaign/ Wed, 24 Jul 2013 15:06:36 +0000 The project involves pre campaign quantitative face to face research which particularly looks at the barriers to commuting by bike in and around Devon and bench marks the level of awareness of existing cycling campaigns. Post campaign awareness will also be measured. We [...]]]> The project involves pre campaign quantitative face to face research which particularly looks at the barriers to commuting by bike in and around Devon and bench marks the level of awareness of existing cycling campaigns. Post campaign awareness will also be measured. We will be completing a total of 400 pre and 400 post campaign interviews.
In the second phase of the research we will use a series of focus groups with the target audience in 4 of the LSTF areas. The results will be used to develop the creative concepts for the planned campaign.
We have been involved with public transport surveys and in cycling surveys for over 15 years in the South West. Other future projects include us working on developing the concepts for the school training program Bike ability – where a series of paired depths will be used with the 11-14 year old target audience.
]]> http://www.powermarketing.co.uk/newsArticle/Harlequin'E2'80'99s+summer+promotion+'E2'80'93+'E2'80'9CGreat+Gorillas+sponsorship+help+increase+summer+footfall+/ http://www.powermarketing.co.uk/newsArticle/Harlequin'E2'80'99s+summer+promotion+'E2'80'93+'E2'80'9CGreat+Gorillas+sponsorship+help+increase+summer+footfall+/ Tue, 16 Jul 2013 15:05:00 +0000
The Centre had a total of 4 Gorillas – based around a display featuring Darth Vader in the middle of the Shopping Centre. The displays and family activities, including two smaller Schools Gorillas were made[...]]]>
The Centre had a total of 4 Gorillas – based around a display featuring Darth Vader in the middle of the Shopping Centre. The displays and family activities, including two smaller Schools Gorillas were made available every weekend. The involvement of the community throughout the project was key and finding and photographing the Gorillas – found by use of a “Trail map” proved very popular with shoppers. Part of the activity also involved a colouring competition which offered a free family ticket to GO APE.

The supporting campaign involved a range of media including radio, Adshels, bus sides press and promo bikes.

We are now working on the overall marketing plan for the centre for Christmas 2013.
]]> http://www.powermarketing.co.uk/newsArticle/FMC+Commercial+Intelligence+'E2'80'93+Provision+of+field+work+resource/ http://www.powermarketing.co.uk/newsArticle/FMC+Commercial+Intelligence+'E2'80'93+Provision+of+field+work+resource/ Thu, 23 May 2013 15:07:26 +0000
The most recent of these was FMC who wanted coverage of the South and South West with IQCS qualified field researchers. We were happy to provide the resource they needed and were able to complete the project within three weeks - from initial discussions to the completion of the field work.[...]]]>
The most recent of these was FMC who wanted coverage of the South and South West with IQCS qualified field researchers. We were happy to provide the resource they needed and were able to complete the project within three weeks - from initial discussions to the completion of the field work.]]> http://www.powermarketing.co.uk/newsArticle/Plymotion+'E2'80'93+Plymouth+City+Council+'E2'80'93+Door+stepping+field+surveys/ http://www.powermarketing.co.uk/newsArticle/Plymotion+'E2'80'93+Plymouth+City+Council+'E2'80'93+Door+stepping+field+surveys/ Thu, 04 Apr 2013 11:03:43 +0000
The principal objective of the surveys is to measure any modal shift which has occurred as a result of the intervention in the selected areas and compare this with the counterfactual data in the appropriate comparison communities.

We recommended door ste[...]]]>
The principal objective of the surveys is to measure any modal shift which has occurred as a result of the intervention in the selected areas and compare this with the counterfactual data in the appropriate comparison communities.

We recommended door stepping as an appropriate data collection method to be used over the three years of the project. We will be completing pre and post “Intervention” surveys as well as counterfactual change surveys which will be completed in appropriate comparison communities.

]]> http://www.powermarketing.co.uk/newsArticle/Dartmoor+National+Park+Authority+'E2'80'93Skills+Audit+'E2'80'93+Focus+groups+and+quantitative+surveys+/ http://www.powermarketing.co.uk/newsArticle/Dartmoor+National+Park+Authority+'E2'80'93Skills+Audit+'E2'80'93+Focus+groups+and+quantitative+surveys+/ Thu, 04 Apr 2013 10:46:04 +0000
Having submitted a successful tender outlining our approach to completing the required skills audit we went on to recommend a number of changes to the methodology.
By using qualitative focus groups with key audiences we have been able to inform on the development of a series of [...]]]>
Having submitted a successful tender outlining our approach to completing the required skills audit we went on to recommend a number of changes to the methodology.
By using qualitative focus groups with key audiences we have been able to inform on the development of a series of self completion and on-line questionnaires which will be circulated to the target audience.

The output from this project will be used to support a bid to the Heritage Lottery Fund to obtain funds to support the delivery of the skills and training programme.
]]> http://www.powermarketing.co.uk/newsArticle/Open+College+Network+South+West++'E2'80'93+New+corporate+identity/ http://www.powermarketing.co.uk/newsArticle/Open+College+Network+South+West++'E2'80'93+New+corporate+identity/ Tue, 12 Mar 2013 10:17:03 +0000
The company is entering an exciting new phase of development and it was important that the new branding reflected their new direction and focus. Sarah Ingram has been the Lead Consultant for this project. She formed an extended project team to provide design and legal expertise to guide [...]]]>
The company is entering an exciting new phase of development and it was important that the new branding reflected their new direction and focus. Sarah Ingram has been the Lead Consultant for this project. She formed an extended project team to provide design and legal expertise to guide OCNSW through the design and legal registration process.]]> http://www.powermarketing.co.uk/newsArticle/South+Devon+AONB+'E2'80'93+On-street+awareness+survey/ http://www.powermarketing.co.uk/newsArticle/South+Devon+AONB+'E2'80'93+On-street+awareness+survey/ Wed, 06 Mar 2013 10:34:04 +0000
The principal objective was to gain quantitative data to determine the extent of public knowledge and understanding of South Devon AONB (SD AONB)

We completed a total of 750 face to face interviews in 6 different locations in and around the South Hams area of Devon. Despite challenging weather conditions we were able to compl[...]]]>
The principal objective was to gain quantitative data to determine the extent of public knowledge and understanding of South Devon AONB (SD AONB)

We completed a total of 750 face to face interviews in 6 different locations in and around the South Hams area of Devon. Despite challenging weather conditions we were able to complete the field research within the original timetable after allocating additional resources. Full credit goes to our field team for completing the job on time.

We have now completed the report and also provided a full data set for the clients archive.
]]> http://www.powermarketing.co.uk/newsArticle/YPH+Waste+Management+'E2'80'93+marketing+planning+'26+update+of+website/ http://www.powermarketing.co.uk/newsArticle/YPH+Waste+Management+'E2'80'93+marketing+planning+'26+update+of+website/ Tue, 12 Feb 2013 10:04:24 +0000
Skip hire has been part of their service offer for some time and they wanted to increase the level of business with small builders and domestic consumers. We helped plan and action the revisions to the website to make it more accessible to those looking simply to hire a skip. As a result of the website changes and local media campaign sales are starting to increase.[...]]]>
Skip hire has been part of their service offer for some time and they wanted to increase the level of business with small builders and domestic consumers. We helped plan and action the revisions to the website to make it more accessible to those looking simply to hire a skip. As a result of the website changes and local media campaign sales are starting to increase.]]> http://www.powermarketing.co.uk/newsArticle/Rh+Partnership+-+Cornish+Mutual+Field+Survey+/ http://www.powermarketing.co.uk/newsArticle/Rh+Partnership+-+Cornish+Mutual+Field+Survey+/ Tue, 12 Feb 2013 09:52:45 +0000 http://www.powermarketing.co.uk/newsArticle/Harlequin+Shopping+Centre+'E2'80'93+Successful+Christmas+with+footfall+up+/ http://www.powermarketing.co.uk/newsArticle/Harlequin+Shopping+Centre+'E2'80'93+Successful+Christmas+with+footfall+up+/ Thu, 31 Jan 2013 18:24:57 +0000 Harlequins Shopping Centre in Exeter has been able to increase both its overall footfall and customer “dwell” time following a successful Christmas advertising and promotional campaign. Part of the activity involved organising seasonal performances by choirs and community groups in the “Events Square and a free treasure hunt and christmas grotto added to the festive feel.

The campaign involved a range of media including radio, Adshels, bus sides press and promo bike[...]]]> Harlequins Shopping Centre in Exeter has been able to increase both its overall footfall and customer “dwell” time following a successful Christmas advertising and promotional campaign. Part of the activity involved organising seasonal performances by choirs and community groups in the “Events Square and a free treasure hunt and christmas grotto added to the festive feel.

The campaign involved a range of media including radio, Adshels, bus sides press and promo bikes. We are now working on the overall marketing plan for the centre for the Spring and Summer 2013
]]> http://www.powermarketing.co.uk/newsArticle/City+'26+County+of+Swansea+'E2'80'93+Waterfront+Winterland+'E2'80'93+quantitative+field+survey/ http://www.powermarketing.co.uk/newsArticle/City+'26+County+of+Swansea+'E2'80'93+Waterfront+Winterland+'E2'80'93+quantitative+field+survey/ Thu, 10 Jan 2013 09:52:03 +0000
We were commissioned to provide consultative advice on the research design for the project and provide our experienced field force to complete 1,100 face to face surveys at the event over December and January. We ran a series of tabulations and provided the data in the format required by the Swansea team for further analysis of the data and comparison with previous years.

The su[...]]]>
We were commissioned to provide consultative advice on the research design for the project and provide our experienced field force to complete 1,100 face to face surveys at the event over December and January. We ran a series of tabulations and provided the data in the format required by the Swansea team for further analysis of the data and comparison with previous years.

The survey provides important feedback on participants overall satisfaction with the event and also provides data showing the positive economic impact it has on the local economy.
]]> http://www.powermarketing.co.uk/newsArticle/Guildhall+Shopping+Centre+'E2'80'93+Tracking+Survey/ http://www.powermarketing.co.uk/newsArticle/Guildhall+Shopping+Centre+'E2'80'93+Tracking+Survey/ Wed, 09 Jan 2013 18:15:38 +0000 We will be undertaking a quantitative field survey with “shoppers” this month for The Guildhall Shopping Centre in Exeter.

This will be the 6th wave of research focused on obtaining behavioral and satisfaction data as well as measuring awareness levels and advertising recall.

We will interview a total of 750 respondents in and around Exeter’s central retail area.
The comparative reporting of each of the waves adds value to the survey – allowin[...]]]> We will be undertaking a quantitative field survey with “shoppers” this month for The Guildhall Shopping Centre in Exeter.

This will be the 6th wave of research focused on obtaining behavioral and satisfaction data as well as measuring awareness levels and advertising recall.

We will interview a total of 750 respondents in and around Exeter’s central retail area.
The comparative reporting of each of the waves adds value to the survey – allowing significant trends and changes to be tracked.

]]> http://www.powermarketing.co.uk/newsArticle/Oxford+'26+Cherwell+Valley+College+'E2'80'93+quantitative+field+survey/ http://www.powermarketing.co.uk/newsArticle/Oxford+'26+Cherwell+Valley+College+'E2'80'93+quantitative+field+survey/ Thu, 13 Dec 2012 09:39:18 +0000 http://www.powermarketing.co.uk/newsArticle/Mystery+Shopping+-+Rowes+/ http://www.powermarketing.co.uk/newsArticle/Mystery+Shopping+-+Rowes+/ Tue, 04 Dec 2012 18:16:26 +0000
The research gives them valuable feedback on there performance against a number of marketing and operational variables, previously researched with customers

This was the sixth wave of research in 2012 carried out across a total of 20 stores. A wave by wave compar[...]]]>
The research gives them valuable feedback on there performance against a number of marketing and operational variables, previously researched with customers

This was the sixth wave of research in 2012 carried out across a total of 20 stores. A wave by wave comparison report was completed together with an overall summary report for the year looking at the mean scores achieved for each area surveyed. We are currently discussing a number of new initiatives with Rowes which will be included in the next wave of research in 2013.
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