http://www.powermarketing.co.uk/ Power Marketing news feed, latest 20 items Fri, 25 May 2012 01:32:03 +0000 en http://www.powermarketing.co.uk/newsArticle/Media+Campaign+-+One+Planet+MBA+-+University+of+Exeter+Business+School/ http://www.powermarketing.co.uk/newsArticle/Media+Campaign+-+One+Planet+MBA+-+University+of+Exeter+Business+School/ Thu, 19 Apr 2012 13:58:20 +0000 The media mix includes web banners, local and regional press and business publications. Outdoor media includes a mix of rail 4 sheets and 48 sheets at selective stations.
[...]]]> The media mix includes web banners, local and regional press and business publications. Outdoor media includes a mix of rail 4 sheets and 48 sheets at selective stations.
]]> http://www.powermarketing.co.uk/newsArticle/Qualitative+field+research+in+Devon+-+Earth+Trails++/ http://www.powermarketing.co.uk/newsArticle/Qualitative+field+research+in+Devon+-+Earth+Trails++/ Thu, 12 Apr 2012 13:55:46 +0000 [...]]]> ]]> http://www.powermarketing.co.uk/newsArticle/On-+Bus+Research+'E2'80'93+Devon+County+Council/ http://www.powermarketing.co.uk/newsArticle/On-+Bus+Research+'E2'80'93+Devon+County+Council/ Thu, 05 Apr 2012 12:56:54 +0000 We have been involved with public transport surveys and in particular bus passenger transport surveys for over 15 years in the South West. Other recent projects include work on concessionary bus passes for DCC and a joint research project for South West Trains and DCC in[...]]]> We have been involved with public transport surveys and in particular bus passenger transport surveys for over 15 years in the South West. Other recent projects include work on concessionary bus passes for DCC and a joint research project for South West Trains and DCC into the usage of the Exeter/ Waterloo line.
]]> http://www.powermarketing.co.uk/newsArticle/Power+Bikes+-+Tactical+Promotion+Exeter+City+Centre/ http://www.powermarketing.co.uk/newsArticle/Power+Bikes+-+Tactical+Promotion+Exeter+City+Centre/ Mon, 26 Mar 2012 13:23:07 +0000
The bikes will be used over a four week period as part of an integrated marketing campaign using outdoor, radio, PR and social media to help raise the profile of the Centre and[...]]]>
The bikes will be used over a four week period as part of an integrated marketing campaign using outdoor, radio, PR and social media to help raise the profile of the Centre and its retailers.

Power Bikes are owned and operated by Power Marketing Ltd
]]> http://www.powermarketing.co.uk/newsArticle/Qualitative+field+research+'E2'80'93+Swansea+Bay+Visitor+Survey+/ http://www.powermarketing.co.uk/newsArticle/Qualitative+field+research+'E2'80'93+Swansea+Bay+Visitor+Survey+/ Thu, 15 Mar 2012 12:05:27 +0000 The photo is of Caswell Bay - one of the survey points and well worth a visit.]]> http://www.powermarketing.co.uk/newsArticle/Guildhall+Shopping+Centre+'E2'80'93+Research/ http://www.powermarketing.co.uk/newsArticle/Guildhall+Shopping+Centre+'E2'80'93+Research/ Tue, 10 Jan 2012 14:44:11 +0000
This will be the 5th wave of research focused on obtaining behavioral and satisfaction data as well as measuring overall awareness levels and advertising recall.

We will interview a total of 500 respondents in and around Exeter’s central retail area.
The comparative reporting of each of the waves adds value to the [...]]]>
This will be the 5th wave of research focused on obtaining behavioral and satisfaction data as well as measuring overall awareness levels and advertising recall.

We will interview a total of 500 respondents in and around Exeter’s central retail area.
The comparative reporting of each of the waves adds value to the survey – allowing significant trends and changes to be tracked.

We are involved in providing research services to a number of Shopping Centres and individual retailers. If you'd like to discuss how we could add value to your research programme please contact Peter Slater - email peter@powermarketing.co.uk ]]> http://www.powermarketing.co.uk/newsArticle/Nu-Heat+'E2'80'93+Tracking+Survey/ http://www.powermarketing.co.uk/newsArticle/Nu-Heat+'E2'80'93+Tracking+Survey/ Tue, 10 Jan 2012 14:14:54 +0000
The aggregate report for the 12 month monitoring programme will be produced later this month.
[...]]]>
The aggregate report for the 12 month monitoring programme will be produced later this month.
]]> http://www.powermarketing.co.uk/newsArticle/Mystery+Shopping+-+Rowes+/ http://www.powermarketing.co.uk/newsArticle/Mystery+Shopping+-+Rowes+/ Tue, 10 Jan 2012 13:42:47 +0000
The research gives them valuable feedback on their performance against a number of marketing and operational variables, previously researched with customers

This was the fifth wave of research in 2011 carried out across a total of 20 stores. A wave by wave compar[...]]]>
The research gives them valuable feedback on their performance against a number of marketing and operational variables, previously researched with customers

This was the fifth wave of research in 2011 carried out across a total of 20 stores. A wave by wave comparison report was completed together with an overall summary report for the year looking at the mean scores achieved for each area surveyed. We are currently discussing a number of new initiatives with Rowes which will be included in the next wave of research in 2012.
]]> http://www.powermarketing.co.uk/newsArticle/Visitor+Exit+Survey+for+Royal+Albert+Memorial+Museum+/ http://www.powermarketing.co.uk/newsArticle/Visitor+Exit+Survey+for+Royal+Albert+Memorial+Museum+/ Tue, 10 Jan 2012 13:39:27 +0000
The research will provide invaluable feedback on the “visitor experience” as well as capturing customer details for future profiling. Recall and awareness were also measured as part of the research programme.

The research findings will be used to inform on future operational decisions and marketing initiatives.
[...]]]>
The research will provide invaluable feedback on the “visitor experience” as well as capturing customer details for future profiling. Recall and awareness were also measured as part of the research programme.

The research findings will be used to inform on future operational decisions and marketing initiatives.
]]> http://www.powermarketing.co.uk/newsArticle/Harlequins+Shopping+Centre+-+Successful+Christmas+Promotion/ http://www.powermarketing.co.uk/newsArticle/Harlequins+Shopping+Centre+-+Successful+Christmas+Promotion/ Tue, 10 Jan 2012 13:15:37 +0000
The campaign involved a range of media including radio, Adshe[...]]]>
The campaign involved a range of media including radio, Adshels, bus sides press and promo bikes. We are now working on the overall marketing plan for the centre based on the post campaign research conducted just after Christmas.
]]> http://www.powermarketing.co.uk/newsArticle/NEW+YEAR'21+-+New+Business+Growth+Opportunities+with+Marketing+Support+packages+for+small+business/ http://www.powermarketing.co.uk/newsArticle/NEW+YEAR'21+-+New+Business+Growth+Opportunities+with+Marketing+Support+packages+for+small+business/ Tue, 10 Jan 2012 13:12:54 +0000
We’re happy to invest in our future business relationship with you and give you first hand experience of working with us.

You probably know what you want to achieve – but need help to get there.

As an estab[...]]]>
We’re happy to invest in our future business relationship with you and give you first hand experience of working with us.

You probably know what you want to achieve – but need help to get there.

As an established marketing consultancy, we know that many businesses often find it difficult to make decisions when considering all the marketing options available to them to develop their business and help it to grow. Over these two half days you will be able to discuss your issues and options, get some practical help and make some decisions that suit you, your company and your budget.

Give us a call now for a no-obligation discussion or to make an appointment with either Sarah or Peter on 01392 211056
]]> http://www.powermarketing.co.uk/newsArticle/Power+Bikes+Promotion+-+City+Centre+/ http://www.powermarketing.co.uk/newsArticle/Power+Bikes+Promotion+-+City+Centre+/ Sat, 10 Dec 2011 14:04:03 +0000
The bikes will be used again tactically as part of an integrated marketing campaign using outdoor, radio, PR and social media to help raise the profile of the Center. Power Bikes are owned and operated by Power Marketing Ltd
The bikes will be used again tactically as part of an integrated marketing campaign using outdoor, radio, PR and social media to help raise the profile of the Center. Power Bikes are owned and operated by Power Marketing Ltd
]]> http://www.powermarketing.co.uk/newsArticle/National+Bus+Pass+'E2'80'93+County+Wide+Face+to+Face+Survey+/ http://www.powermarketing.co.uk/newsArticle/National+Bus+Pass+'E2'80'93+County+Wide+Face+to+Face+Survey+/ Wed, 19 Oct 2011 12:44:56 +0000
The research objectives included, obtaining a set of behavioral data (comparable at a County level) with previous waves of research as well as determining where people are travelling to (location and district) or from. In addition we also looked at whether re[...]]]>
The research objectives included, obtaining a set of behavioral data (comparable at a County level) with previous waves of research as well as determining where people are travelling to (location and district) or from. In addition we also looked at whether respondents would be additionally using any further connecting travel sources i.e. train, a further bus etc. The survey also looked to provide to data to help understand to what extent the respondents’ usage of the bus had changed over the past year.

We currently supply research services to DCC under a Framework Agreement and have been involved in a wide range of transport related research projects across the South West over many years. This has involved working on LTP, train, bus and cycling research projects. Using appropriate methodologies we have gathered information from the general public and stakeholders to help inform on strategic and tactical transport decisions.

If you are considering a public consultation exercise and would like some help to understand the various research options available – contact Peter Slater on 01392 211056 or email him at peter@powermarketing.co.uk.
]]> http://www.powermarketing.co.uk/newsArticle/Rowes+'E2'80'93+On-street+Survey+Completed+/ http://www.powermarketing.co.uk/newsArticle/Rowes+'E2'80'93+On-street+Survey+Completed+/ Wed, 19 Oct 2011 12:09:55 +0000
The on-street survey had a number of objectives - these included gaining a better understanding of the ‘snacking’ behaviours of the population and determining the levels of considerat[...]]]>
The on-street survey had a number of objectives - these included gaining a better understanding of the ‘snacking’ behaviours of the population and determining the levels of consideration for Rowe’s Bakery. Other areas covered included gauging awareness of Rowe’s Bakery and its product range as well as understanding what first prompted its patrons to visit and purchase from the Bakery store.

This wave of research is part of a coordinated programme of research projects which include on-going Mystery Shopper activity and product Taste Testing.

If you’d like to discuss how this type of research can add value and help inform on both marketing strategy and retail operational issues contact
Peter Slater 0139 211056 or email him – peter@powermarketing.co.uk
]]> http://www.powermarketing.co.uk/newsArticle/YPH+Invest+Over+'C2'A3+'C2'BD+Million+In+A+More+Sustainable+Future/ http://www.powermarketing.co.uk/newsArticle/YPH+Invest+Over+'C2'A3+'C2'BD+Million+In+A+More+Sustainable+Future/ Wed, 19 Oct 2011 12:09:14 +0000
We have provided YPH with an outsourced marketing management service for many years and where delighted to organise the opening event at their new recycling plant. The facility was formerly opened on the 12.10.11 by Derek Yeomans, the Chairman of Somerset Waste Board and a Somerset County Councillor and Ian Bowker, Director at YPH.

The event was supported by[...]]]>
We have provided YPH with an outsourced marketing management service for many years and where delighted to organise the opening event at their new recycling plant. The facility was formerly opened on the 12.10.11 by Derek Yeomans, the Chairman of Somerset Waste Board and a Somerset County Councillor and Ian Bowker, Director at YPH.

The event was supported by local and regional press coverage as well a radio. Supporting media advertorials were also taken in related professional magazines together with planned activity on social media networks LinkedIn and Twitter. The company’s investment means it is now able to recycle up to 90% of the waste it handles – a very important environmental and commercial message.
]]> http://www.powermarketing.co.uk/newsArticle/Nu-Heat+-+New+Research+Contract/ http://www.powermarketing.co.uk/newsArticle/Nu-Heat+-+New+Research+Contract/ Thu, 12 May 2011 17:44:28 +0000
The on-going telephone research will form an important part of Nu-Heats Customer Service program – looking to be proactive and support its service promise while gaining valuable feedback on the customer’s experience of its processes.

Nu-Heat is the largest specialist supplier of warm water under[...]]]>
The on-going telephone research will form an important part of Nu-Heats Customer Service program – looking to be proactive and support its service promise while gaining valuable feedback on the customer’s experience of its processes.

Nu-Heat is the largest specialist supplier of warm water under floor heating systems to the UK domestic market, delivering fully designed underfloor systems to house builders and installers nationwide.]]> http://www.powermarketing.co.uk/newsArticle/David+Lloyd+Leisure+'26+six+hundred+reasons+to+visit+Harlequins+Shopping+Centre+/ http://www.powermarketing.co.uk/newsArticle/David+Lloyd+Leisure+'26+six+hundred+reasons+to+visit+Harlequins+Shopping+Centre+/ Tue, 12 Apr 2011 16:28:08 +0000
The prize to win a full Vantage membership at David Lloyd, together with access to their exclusive spa was available to all customers who spent £10 with any of the retailers in the Centre.

The wi[...]]]>
The prize to win a full Vantage membership at David Lloyd, together with access to their exclusive spa was available to all customers who spent £10 with any of the retailers in the Centre.

The winners of the draw will be announced In May 2011

The campaign used both traditional and digital media. The range of media included radio, Adshels, 48 sheet posters, local press, tactical leaflet distribution and the use of Powerbikes. Regular tweets were also sent out about the campaign and updates carried on the Harlequins website

]]> http://www.powermarketing.co.uk/newsArticle/Rail+Passenger+Survey/ http://www.powermarketing.co.uk/newsArticle/Rail+Passenger+Survey/ Sun, 10 Apr 2011 15:39:10 +0000
The research will involve an on Train survey of up to 1,100 respondents, followed by a qualitative phase of focus groups in key locations and depth interviews with stakeholders and consumer rail group representatives.

Reporting will be in late June 2011. The results will be used to provide information for future discussions on the devel[...]]]>
The research will involve an on Train survey of up to 1,100 respondents, followed by a qualitative phase of focus groups in key locations and depth interviews with stakeholders and consumer rail group representatives.

Reporting will be in late June 2011. The results will be used to provide information for future discussions on the development of the rail services.
]]> http://www.powermarketing.co.uk/newsArticle/One+Planet+MBA+-+University+of+Exeter+Business+School/ http://www.powermarketing.co.uk/newsArticle/One+Planet+MBA+-+University+of+Exeter+Business+School/ Thu, 07 Apr 2011 18:04:12 +0000 This month saw the successful launch of the University of Exeter’s Business Schools One Planet MBA. It’s a fantastic achievement for the University and we are proud to be associated with the Business School as it continues its rapid development.

We are currently working on the new advertising material to support the media campaign to promote the One Planet MBA and the open days which takes place on the 16th of June and the 27th of July 2011 (www.oneplanetmba.org)
This month saw the successful launch of the University of Exeter’s Business Schools One Planet MBA. It’s a fantastic achievement for the University and we are proud to be associated with the Business School as it continues its rapid development.

We are currently working on the new advertising material to support the media campaign to promote the One Planet MBA and the open days which takes place on the 16th of June and the 27th of July 2011 (www.oneplanetmba.org)

The media mix includes web banners, local and regional press and business publications. Outdoor media includes a mix of rail 4 sheets and 48 sheets at selective stations.
]]> http://www.powermarketing.co.uk/newsArticle/Guildhall+Shopping+Centre+-+Field+Research/ http://www.powermarketing.co.uk/newsArticle/Guildhall+Shopping+Centre+-+Field+Research/ Sat, 12 Mar 2011 15:08:19 +0000
It also provides a rating scale of the factors associated with an “ideal” shopping centre as well as providing a measure of the awareness and recall of the campaign advertising and events.

Over 400 on-street interviews were conducted in Exeter City Centre during the last week of February and reported in early March.
It also provides a rating scale of the factors associated with an “ideal” shopping centre as well as providing a measure of the awareness and recall of the campaign advertising and events.

Over 400 on-street interviews were conducted in Exeter City Centre during the last week of February and reported in early March.

The research has helped add insight to the future develop plans for the Centre’s infrastructure and its marketing strategy.
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