Positive Advertising

The antidote to deadly-dull health campaigns

positiveadmin — Thu, 07 Jul 2011 09:23:59 +0000

Just a quick post – details to follow! I thought you might be interested in our new NHS Shropshire Health Campaign – driven by Facebook. Get yourself, friends or family members exposed and we mean really exposed! To launch the start of your new ‘celebrity status’ in Shropshire, just click this link www.facebook.com/FreeHealthCheck then watch the video, participate and become a Shropshire advertising icon!

Flu Fighters to the Rescue!

positiveadmin — Mon, 22 Nov 2010 13:07:50 +0000

Colds and flu affect 15 million people each year in the UK. Often people make unnecessary trips to their GP when they should be resting at home. However, flu can be a serious condition for some people, so it’s important that vulnerable groups protect themselves from infection through vaccination. That’s the message that the Shropshire and Telford Primary Care Trusts wanted to get out and it’s why they came to Positive Advertising for a solution.

Go Explore! with Salop Leisure

positiveadmin — Mon, 15 Nov 2010 10:53:30 +0000

Leading touring caravan, motorhome and holiday home firm, Salop Leisure, know how important strategic marketing is to their success. That’s why they appointed Positive Advertising to create a new graphic identity, website and marketing campaign - to ensure they stay ahead of the market. To say that the UK holiday market is continuing to undergo a revolution is, shall we say, an understatement. Any company operating in this sector must ensure that their branding and web presence are carefully targeted to today’s more demanding buyers - who expect the same (or superior) levels of comfort on holiday as they enjoy at home. Frankly, if you’re still aiming for the Captain Scott ‘pluck and hair-shirt’ market – you’ll go under.

New Paycare Website & Branding

positiveadmin — Sun, 14 Nov 2010 14:04:03 +0000

For a few years now, we have been looking at the dated graphic identity of one of our most long-standing and valued clients. Finally we were tasked with rebranding Paycare’s print materials: to redesign layout and content in a more modern and cost-effective manner, in order to improve enquiry to conversion rates. The brief also called for a total website revamp. The original identity was created back in the day when Letraset and ‘camera ready artwork’ (ask your dad) were leaving the building and the exciting world of the Apple Mac came swaggering in through the front door. That must explain why we thought, “wow, look we can put graphics and type together – I know let’s stick a couple of apples onto the new Paycare logo”. What can I say, we were young.

JT Hughes integrating E-mail Marketing & Landing Pages

positiveadmin — Sat, 13 Nov 2010 13:19:38 +0000

Not only is email marketing quick, targeted, trackable and extremely cost-effective, but it is supremely good at linking to content-rich and dynamic landing pages - with conversion tracking tools and linked, dedicated and monitored phone lines. This is something that traditional paper marketing and press advertising could not hope to achieve. Take Honda, Mitsubishi, Nissan and SEAT dealer JT Hughes. It’s traditional for car retailers to offer motorists a ‘Winter Check’ service during the quiet autumn quarter. Until the last few years, we would have created display ads for the local press - and hoped for the best. Now of course our efforts are more targeted. Take a look at how it works.

Web video & the future of screen technology

positiveadmin — Fri, 12 Nov 2010 12:46:56 +0000

We’re not going to beat about the bush. If you want your Internet marketing to make it to the next level, you're going to need to incorporate video into your promotional strategy. Positive Advertising is busy retrofitting client websites with video, creating enhanced YouTube TV channels and tying it all into social networking. Before we look ahead, let’s firstly examine the importance of video here and now. The more we learn about SEO, and about web-user behaviour, the more emphasis we are putting on video. For instance, the last two websites we revamped had SEO and video content at their heart.

It’s fun to influence customer decisions

positiveadmin — Thu, 11 Nov 2010 16:48:02 +0000

Japanese and German car giants didn’t get where they are today without appreciating the need for fun. That’s probably not an opening sentence you expect to read every day. It’s strange, but nonetheless true, that their serious-minded devotion to fun is partly responsible for making these two nations pre-eminent in car production. There are lessons to be learned from fun. By catching people off-guard we can observe behaviour and learn how to influence them in the way we want.

Branded Fan Pages on Facebook

positiveadmin — Wed, 10 Nov 2010 13:26:07 +0000

Positive Advertising can set up and maintain Facebook Fan pages for you, as part of your social network marketing activity. The reason why you should consider this is simple - 50% of all web users log on to Facebook every day. It’s a big market and an excellent way to find people who are interested in your brand. Use it to encourage conversations with consumers, view insights and feedback, collect fans’ demographics and interaction data. These insights are a necessary part of evaluating and assessing your brand’s marketing activities – and Fan Pages are the best way to do it. Take our advice. Watch the video, read the advice and stop regarding social media as a fad.

The West Midlands Caravan & Motorhome Shows

positiveadmin — Tue, 09 Nov 2010 14:02:28 +0000

Suppose, like Salop Leisure, you are the regional Mr Big - with a huge selection of new and used caravan holiday homes, touring caravans and motorhomes. But there’s a recession on, and these products are high ticket. So be bold, we said. Host a big show at the beginning of May, to kick-start the season, and in October to bring it to a close. In order to increase variety, and add interest, invite outside exhibitors to the show - offering everything from spas and hot tubs to jet skis and boats, towing cars, 4x4 vehicles and much more.

The value of Targeted Landing Pages

positiveadmin — Mon, 08 Nov 2010 12:08:13 +0000

Our latest ‘must have’ piece of kit ties in to the latest buzz term - Landing Page Optimization. We can now solve a problem that has concerned marketers for some time - the call for action that points to a web address. It may be the home page or a specific product page, but one thing is certain, it won’t be optimised for conversion and that could mean potential lost sales. But now we can stop that from happening with new kit that lets us create targeted landing pages that channel customers into a conversion funnel.