Portz Interactive is focused on digital marketing from an Australian viewpoint. Portz Interactive specialises in social media for business and websites for small business, we offer design, development and hosting services. Visit http://www.portz.com.aunoreply@blogger.com (Anonymous)Sat, 17 Oct 2026 09:23:22 +1100Blogger http://www.blogger.com53125http://portzinteractive.blogspot.com/en-usnoPortz Interactivedigital,marketing,australia,advertising,social,media,web,2,0,internet,online,marketing,SEM,emarketingDigital Media and Marketing News focused on Australia's online Industry Portz Interactive Digital Marketing in AustraliaPortz Interactiveinfo@portz.com.auPortz Interactivehttp://portzinteractive.blogspot.com/2015/11/modern-day-hide-and-seek.htmlSun, 8 Nov 2015 22:17:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-544322162870429414A friend recently introduced me to a activity called Geocatching. I had heard a little about the term some time ago while channel surfing TV and coming across a UK travel program, but really didn't have any meaningful understanding about the topic. It turns out its the evolution of a game thats been played for over 150 years, just morphed with technology from an old hiking activity that 6info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2015/09/can-becons-drive-customer-loyalty.htmlBeaconmarketing. Customer serviceWed, 2 Sep 2015 00:02:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-4636117438460600839Fori quite some time this year, I've spent many a day educating pub and venue owners of the benefits of using a loyalty program to encourage existing customers to stay and spend more in their venue.By using beacon technoloigy, the venue has the heads up on who's in the pub at any given time. Take for example, a customer enters the venue and because he had previously accepted "push" notifications 1info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2015/05/mobile-usage.htmlSat, 23 May 2015 09:12:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-63982574823911935601info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2014/12/data-mining-social-chatter.htmlWed, 31 Dec 2014 10:38:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-3324431612316336225What we share with our friends, family and colleagues using social media sites like Facebook, Linkedin & Twitter is also being keenly monitored by brands and retailers looking for life event triggers that signal our propensity to purchase a particular product or service at specific times in our life.By making a somewhat in spontaneous post announcing a happy couples engagement gives marketers4info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2014/01/state-of-internet-in-australia.html#NBNAustraliaBroadbandInternetWed, 29 Jan 2014 11:48:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-8554056730331229292The National Broadband Network (NBN) is Australia's national wholesale communications network whish id currently being built to bring high speed broadband and telephone services throughout Australia. Depending on where you live in the country the roll out may have already happened or unfortunately may take as long as another decade before it gets to your home, school or workplace. 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2013/05/digital-wallet-uptake-in-australia.html#digitalwallet #smartphone #google #Australia #technology#ecommerceWed, 15 May 2013 11:46:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-7277804305930098338 The idea of having a wallet or purse that doesn't bulge with a multitude of plastic cards is quite attractive to many. I got to the stage where my wallet was so full of ID, membership and credit cards that I separated my cards into a pile of everyday cards and another of "some times" cards. That solution however proved to be problematic for me being spontaneous and likely to2info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2013/05/geo-mapping-and-profiling-customer.htmldata mininggeo segmentingGISmarketingmesh block mappingprofilingMon, 6 May 2013 16:01:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-3081124814108860739 What we know today as a census began in Egypt over 5,300 years ago, where it was used by the rulers for tax gathering and to determine a person's fitness for the military. In Australia, the national census started in 1911 some ten years after our country was united as a Commonwealth. The orginal aim of our country's first census was to provide a snapshot of 1info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2012/02/visually-exploring-your-network.html#socialmelblinkedinreviumSocial Mediasputnik agencyTue, 14 Feb 2012 14:09:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-1760720442542311233 LinkedIn have a impressive feature that allows you to visualise your professional network to help you see the relationships between you and your connections. Check out LinkedIn Maps to create your own. Here’s how it works: your map is color-coded to cluster groups from your professional career, such as your previous employer, school mates, or networking groups you’ve been 3Melbourne VIC, Australia-37.8131869 144.9629796-37.8382759 144.92349760000002 -37.7880979 145.0024616info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2012/01/foursquare-helps-you-search.htmlfoursquaresearch engineSocial Mediaweb personalisationFri, 27 Jan 2012 11:17:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-4810940876834609023In January 2012, Foursquare announced the Explore feature, which leveraged its 1.5 billion checkins into personalised recommendations for users. By collating millions of tips,  Foursquare now allows you to search for places you’ve and for your friends have visited, but also placed you haven’t been or that have a foursquare special deal. Here’s what Foursquare had to say about Explore: "0Melbourne VIC 3000, Australia-37.8131869 144.9629796-37.9134749 144.80505110000001 -37.7128989 145.1209081info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/06/immersive-consumerism.htmlDigital Identitydigital marketingiPhoneSocial MediawebsiteThu, 9 Jun 2011 11:14:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-6570997693064362228People are facinated about knowing what the future holds. This infographic video, “Digital Life: Today and Tomorrow" projects what life will be like in 4 years from now in 2015. It makes some interesting points about our daily lives being immersed with technology such as social media and mobile computing. Digital Life: Today & Tomorrow from Neo Labels on Vimeo. This made me think of how 1info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/05/using-linkedin-to-promote-your-personal.html#smcmelblinkedinmarketingSocial MediaTue, 24 May 2011 11:05:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-8212005035391403802 With the number of Australians now using LinkedIn surpassing 2 million this year, the social platform LinkedIn has become more than just networking for professionals, it’s become the business to business (b2b) marketplace for many Australian companies and the recruitment ground for both HR agencies and companies head hunting talent. Last week at the Social Media Club Melbourne, Cliff Rosenberg0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/04/facebook-datamines-real-time.htmlAdvertisingfacebookGeoTargetingWed, 20 Apr 2011 12:42:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-153896599717601744 Last month Facebook started to profile real-time conversations to target ads using a worldwide test sample of 1%, which gives them a sample size of over 6 million people. While advertisers can already use Facebook to reach users based on profile data such as age, gender, location, keywords, interests and preferences through "likes", this recent addition provides real-time processing of data 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/04/social-media-marketing-for-b2b.htmlTue, 12 Apr 2011 11:18:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-6646720371509769946The buyer behaviour of B2B customers is changing. Interuptive sales techniques such as cold calling and industry advertising have become outdated as time poor B2B buyers have become increasingly self reliant thanks to the Internet and social media. B2B buyers are turning to peers and trusted advisors when making a decison to purchase. Therefore one of the primary goals for using social media 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/03/design-victoria-social-media-breakfast.htmlThu, 17 Mar 2011 11:58:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-1469880968895264199This morning I attended the Designing your Social Media Strategy at Camberwell Council Offices in Melbourne. The presentation featured Emily Doig of @socialmedia_AU and Jess Pryles @sugadeaux My tweets from the event @portz Notes from today's preso on www.facebook.com.au/socialmediadaily #smbreakfast @portz not one size fits all, customise your content for the different platform streams #0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/03/social-technographics-profile-of-your.htmldigital marketingSocial MarketingWed, 16 Mar 2011 12:30:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-4338321543979209556 Social Technographics by Forrester classifies people according to how they use social technology. Groups include people participating in at least one of the activities monthly except Conversationalist who participate in at least one of the included activities weekly. The above graph shows the technographics as a percentage of Females in Australia aged between 25 abd 34. Creators: make social 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/02/beached-whale-donate-to-christchurch.html#eqnzSocial MarketingWed, 23 Feb 2011 14:56:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-470580115109367794 In response to this week's earthquake in Christchurch, New Zealand, the Beached As Whale crew (Bean Pictures) have created a charity appeal clip encouraging viewers to donate to the NZ Red Cross and other relief organisations. Some of the sites are struggling under the load, donations can be made directly into: Canterbury Earthquake Appeal either at: ANZ Bank (account number 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2011/02/number-of-australians-on-facebook.htmlfacebookSocial MediaTue, 15 Feb 2011 15:00:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-5893202793377746231Research by Social Bakers  indicates 9.2 Million Australians are on Facebook with 44.33% penetration of the population. Although if you go to the Facebook site itself the estimated reach for adverts is 9.4 million. 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2010/12/enjoy-this-social-media-christmas.htmlWed, 22 Dec 2010 13:30:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-3217262506330775387This is a really fun social media version of the nativity. It demonstrates the vast number of platforms we use and how social media is all about relationships. un1info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2010/04/crowd-sourcing-using-foursquare.htmlFour SquareSocial MediaSocial MelbWed, 21 Apr 2010 11:15:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-8706739902364112428Foursquare is a location-based social networking website that allows registered users to connect with friends to share their location. It's a closed network like Facebook, meaning a friend will request to see your news feed. It has game aspect, as points are awarded for "checking in" at venues creating a scoreboard over the period of a week. You can also connect your Twitter and Facebook accounts0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2010/02/automating-online-marketing.htmlCMSdigital marketingInteractive marketingOMSSitecoreMon, 22 Feb 2010 09:43:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-1510577088633250717Online marketing ties together creative and technical aspects of the web, including: design, development, advertising and sales. The digital marketing industry covers a wide scope of activity because it refers to the web, seo, sem, edm, social media and mobile and then all links back into customer and content management systems. Given the complexity and increasing 1info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2009/12/square-up-ecommerce.htmliPhoneSqaureTwitterFri, 18 Dec 2009 17:27:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-8207834395504545143 The latest idea from Jack the inventor of Twitter is called Square. Its a dongle that is attached to the audio jack of your iPhone that allows you to swipe credit cards and make a secure payment on the iPhone. Its like PayPal in the way there are contracts or monthly fees just a percentage is taken from the transaction. The creditcard owner gets a receipt sent to their email address or mobile 52info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2009/12/brand-research-on-twitter.htmlBrandingSocial MediaTwitterWeb 2.0Fri, 11 Dec 2009 17:30:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-2386733604833484880TweetCloud is a tweet and user analytics tool that shows you a tag cloud of tweets around a specific keyword, or a specific user. It could be used by brands to identify what is being said about them. For example the screen below shows the results for the socialmelb hashtag. According to the About page Tweetcloud was born out of a project to synthesize meaning from a high volume of short 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2009/11/iphone-apps-helping-you-to-shop.htmlEcommerceiPhoneWeb 2.0Thu, 5 Nov 2009 13:14:00 +1100tag:blogger.com,1999:blog-3915013709585793860.post-4256923892888619129 Last month I signed up for an Apple iPhone just like over 20 percent of other mobile phone owners. The Australian smartphone market share in the past 12 months has placed Apple in 2nd place behind Nokia and ahead of Blackberry. Living in Melbourne I was in the position to take advantage of a competitive data rate offered by a telco carrier focused mainly on metro areas, so it was an easy 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2009/09/social-tourism-by-nsw.htmlfacebookSocial MediaTourismTwitterYou TuvbeMon, 28 Sep 2009 12:03:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-626205432508945842 Daemon Group is the agency behind a social media tourism campaign called "7 Days in Sydney". Their client Tourism New South Wales paid for Dearbhla and Chris (aka Dervs and Cuzzy) to spend 7 days in Sydney guided by a local. The two students (Dervs from Dublin Ireland and Cuzzy's from Leeds in England) got an all expenses paid trip to Sydney. In return they had to share their experiences 0info@portz.com.au (Portz Interactive)http://portzinteractive.blogspot.com/2009/09/brand-tags-what-community-thinks-of.htmlBrandingSocial MediaTue, 22 Sep 2009 12:56:00 +1000tag:blogger.com,1999:blog-3915013709585793860.post-1797132808605003075Use brand tags to check what's going on with brands. The website www.brandtags.net is social media collective experiment in brand perception. All keyword tags are generated by people and do not reflect the opinions of the site owner or the brand itself. The website interface displays a logo and you type the first word or phrase that comes into your head when you see it. For a bit of fun I 0info@portz.com.au (Portz Interactive)