Portz Interactive Digital Marketing Blog

Foursquare helps you search for stuff your friends like

info@portz.com.au (Portz Interactive) — Thu, 26 Jan 2012 16:17:48 PST

In January 2012, Foursquare announced the Explore feature, which leveraged its 1.5 billion checkins into personalised recommendations for users. By collating millions of tips, Foursquare now allows you to search for places you’ve and for your friends have visited, but also placed you haven’t been or that have a foursquare special deal. Here’s what Foursquare had to say about Explore: "The

Evolving into Immersive Consumerism

info@portz.com.au (Portz Interactive) — Wed, 08 Jun 2011 18:26:08 PDT

People are facinated about knowing what the future holds. This infographic video, “Digital Life: Today and Tomorrow" projects what life will be like in 4 years from now in 2015. It makes some interesting points about our daily lives being immersed with technology such as social media and mobile computing. Digital Life: Today & Tomorrow from Neo Labels on Vimeo. This made me think of how

Using LinkedIn to promote your personal brand

info@portz.com.au (Portz Interactive) — Mon, 23 May 2011 18:05:56 PDT

With the number of Australians now using LinkedIn surpassing 2 million this year, the social platform LinkedIn has become more than just networking for professionals, it’s become the business to business (b2b) marketplace for many Australian companies and the recruitment ground for both HR agencies and companies head hunting talent. Last week at the Social Media Club Melbourne, Cliff Rosenberg

Facebook Datamines Real-Time Conversations for Ad Targeting

info@portz.com.au (Portz Interactive) — Tue, 19 Apr 2011 22:57:53 PDT

Last month Facebook started to profile real-time conversations to target ads using a worldwide test sample of 1%, which gives them a sample size of over 6 million people. While advertisers can already use Facebook to reach users based on profile data such as age, gender, location, keywords, interests and preferences through "likes", this recent addition provides real-time processing of data

Social Media Marketing for B2B

info@portz.com.au (Portz Interactive) — Mon, 11 Apr 2011 18:18:56 PDT

The buyer behaviour of B2B customers is changing. Interuptive sales techniques such as cold calling and industry advertising have become outdated as time poor B2B buyers have become increasingly self reliant thanks to the Internet and social media. B2B buyers are turning to peers and trusted advisors when making a decison to purchase. Therefore one of the primary goals for using social media

Design Victoria Social Media Breakfast

info@portz.com.au (Portz Interactive) — Wed, 16 Mar 2011 18:55:06 PDT

This morning I attended the Designing your Social Media Strategy at Camberwell Council Offices in Melbourne. The presentation featured Emily Doig of @socialmedia_AU and Jess Pryles @sugadeaux My tweets from the event @portz Notes from today's preso on www.facebook.com.au/socialmediadaily #smbreakfast @portz not one size fits all, customise your content for the different platform streams #

The Social Technographics Profile Of Your Customers

info@portz.com.au (Portz Interactive) — Tue, 15 Mar 2011 19:08:17 PDT

Social Technographics by Forrester classifies people according to how they use social technology. Groups include people participating in at least one of the activities monthly except Conversationalist who participate in at least one of the included activities weekly. The above graph shows the technographics as a percentage of Females in Australia aged between 25 abd 34. Creators: make social

Beached Whale - Donate To Christchurch

info@portz.com.au (Portz Interactive) — Tue, 22 Feb 2011 20:04:01 PST

In response to this week's earthquake in Christchurch, New Zealand, the Beached As Whale crew (Bean Pictures) have created a charity appeal clip encouraging viewers to donate to the NZ Red Cross and other relief organisations. Some of the sites are struggling under the load, donations can be made directly into: Canterbury Earthquake Appeal either at: ANZ Bank (account number 01-1839-0188939-

Number of Australians on Facebook

info@portz.com.au (Portz Interactive) — Mon, 14 Feb 2011 20:00:17 PST

Research by Social Bakers indicates 9.2 Million Australians are on Facebook with 44.33% penetration of the population. Although if you go to the Facebook site itself the estimated reach for adverts is 9.4 million.

Enjoy this Social Media Christmas!

info@portz.com.au (Portz Interactive) — Tue, 21 Dec 2010 18:30:47 PST

This is a really fun social media version of the nativity. It demonstrates the vast number of platforms we use and how social media is all about relationships. un

Crowd Sourcing using Foursquare

info@portz.com.au (Portz Interactive) — Tue, 20 Apr 2010 18:29:33 PDT

Foursquare is a location-based social networking website that allows registered users to connect with friends to share their location. It's a closed network like Facebook, meaning a friend will request to see your news feed. It has game aspect, as points are awarded for "checking in" at venues creating a scoreboard over the period of a week. You can also connect your Twitter and Facebook accounts

Automating Online Marketing

info@portz.com.au (Portz Interactive) — Mon, 01 Mar 2010 15:44:36 PST

Online marketing ties together creative and technical aspects of the web, including: design, development, advertising and sales. The digital marketing industry covers a wide scope of activity because it refers to the web, seo, sem, edm, social media and mobile and then all links back into customer and content management systems. Given the complexity and increasing requirements of online

Square Up Dot Com

info@portz.com.au (Portz Interactive) — Fri, 18 Dec 2009 12:34:15 PST

The latest idea from Jack the inventor of Twitter is called Square. Its a dongle that is attached to the audio jack of your iPhone that allows you to swipe credit cards and make a secure payment on the iPhone. Its like PayPal in the way there are contracts or monthly fees just a percentage is taken from the transaction. The creditcard owner gets a receipt sent to their email address or mobile

Brand research on Twitter

info@portz.com.au (Portz Interactive) — Thu, 10 Dec 2009 22:32:02 PST

TweetCloud is a tweet and user analytics tool that shows you a tag cloud of tweets around a specific keyword, or a specific user. It could be used by brands to identify what is being said about them. For example the screen below shows the results for the socialmelb hashtag. According to the About page Tweetcloud was born out of a project to synthesize meaning from a high volume of short

Iphone Apps helping you to shop

info@portz.com.au (Portz Interactive) — Wed, 04 Nov 2009 18:37:51 PST

Last month I signed up for an Apple iPhone just like over 20 percent of other mobile phone owners. The Australian smartphone market share in the past 12 months has placed Apple in 2nd place behind Nokia and ahead of Blackberry. Living in Melbourne I was in the position to take advantage of a competitive data rate offered by a telco carrier focused mainly on metro areas, so it was an easy

Social Tourism by NSW

info@portz.com.au (Portz Interactive) — Sun, 27 Sep 2009 19:03:10 PDT

Daemon Group is the agency behind a social media tourism campaign called "7 Days in Sydney". Their client Tourism New South Wales paid for Dearbhla and Chris (aka Dervs and Cuzzy) to spend 7 days in Sydney guided by a local. The two students (Dervs from Dublin Ireland and Cuzzy's from Leeds in England) got an all expenses paid trip to Sydney. In return they had to share their experiences

Brand tags - what the community thinks

info@portz.com.au (Portz Interactive) — Mon, 21 Sep 2009 20:07:45 PDT

Use brand tags to check what's going on with brands. The website www.brandtags.net is social media collective experiment in brand perception. All keyword tags are generated by people and do not reflect the opinions of the site owner or the brand itself. The website interface displays a logo and you type the first word or phrase that comes into your head when you see it. For a bit of fun I

social media revolution

info@portz.com.au (Portz Interactive) — Sun, 20 Sep 2009 18:19:34 PDT

The social media revolution clip is not the most original of videos, but it presents the did you know theme in the context of social media.

Trust in Social Media

info@portz.com.au (Portz Interactive) — Mon, 14 Sep 2009 20:18:02 PDT

A couple of weeks back Mumbrella revealed an Australian marketing agency The Prosperity Principal (P2)is planning to post links within social media discussions on behalf of clients, using assumed identities. The article about Trusted Avatar became one of Mumbrella's most discussed items to date. To address the wave of opinion that was generated by the article, P2 said they had developed

Using Viral Media to promote your brand

info@portz.com.au (Portz Interactive) — Wed, 02 Sep 2009 16:45:51 PDT

Just spent the past couple of days at the Social Media Summit 2009. It was jam packed with interesting speakers, workshops and other like minded delegates who were interested in learning more about Social Media and how it can assist their business.One of highlight speakers was Dan Illic who gave an insight into the business of creating a viral video. According to Dan Illic the person behind

Social Media Breakfast Club

info@portz.com.au (Portz Interactive) — Thu, 23 Jul 2009 19:56:09 PDT

This morning I attended a free Social Media networking club in Melbourne. It was the first time I had attended the breakfast get together and I had a inspirational time. It was great to see so many passionate people of all ages willing to share ideas and chat about all things to do with social technology.As a newcomer to the club which I fortuitously discovered via #socialmelb on Twitter, the

Google

info@portz.com.au (Portz Interactive) — Thu, 23 Jul 2009 19:26:09 PDT

Google is going to release “Google Wave”, a method of email that will incorporate improved interactivity and instant messaging. The new G-tool, to be released later this year, is being developed at Google Australia with the help of engineers and alpha users given access to the tools.The new tool is based on the concept is creating a wave and adding people to it, developing an online community in

Foundry works the pitch

info@portz.com.au (Portz Interactive) — Sun, 17 May 2009 06:43:33 PDT

Last night on the Gruen Transfer the lawyers at the ABC banned half of the pitch segment in which two ad agencies compete to attempt to sell the unsellable, in this particular challenge it was meant to be about obesity. However the Sydney based agency, The Foundry, was found to be 'racist and discriminatory', and was not allowed to air their contraversial pitch on the show.The Foundry's pitch was

Gruen Transfer Pitch features two Digital Agencies

info@portz.com.au (Portz Interactive) — Mon, 27 Apr 2009 18:49:40 PDT

Currently screened on ABC TV in it's second series the Gruen Transfer is an entertainment show about advertising, how it works, and how it works within society. Advertising industry, experts discusses the methods, science and psychology behind advertising. Panelists face a series of challenges designed to show the thought processes of advertising, as well as examine the tactics used to sell a

Twittervison at Mobile Monday

info@portz.com.au (Portz Interactive) — Mon, 27 Apr 2009 16:30:31 PDT

Mobile Mondays is a global network of people interested in the growth of the mobile content and applications. It's a NFP movement and has grown across the planet as people choose to begin coordinating events of interest and 'mobilising' the local industry.The Mobile Monday chapter in Melbourne and Tourism V1ctoria put together a mobile strategy challenge to a panel of mobile industry experts.