<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.9.1 (http://www.squarespace.com/) on Sun, 07 Feb 2010 09:35:33 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Plain White Publishing Blog</title><link>http://www.plainwhitepress.com/global-publishing-hq-blog/</link><description></description><lastBuildDate>Wed, 16 Dec 2009 16:50:41 +0000</lastBuildDate><copyright>copyright Plain White Press LLC</copyright><language>en-US</language><generator>Squarespace Site Server v5.9.1 (http://www.squarespace.com/)</generator><item><title>See Mom Run Author on WPIX</title><category>Author Appearances</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Wed, 16 Dec 2009 16:50:02 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/see-mom-run-author-on-wpix.html</link><guid isPermaLink="false">347083:3683729:6075990</guid><description><![CDATA[<p><embed wmode="opaque" src="http://static.ning.com/socialnetworkmain/widgets/video/flvplayer/flvplayer.swf?v=200912101700" FlashVars="config=http%3A%2F%2Frolemommy.ning.com%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2222140%253AVideo%253A5213%26ck%3D-&amp;video_smoothing=on&amp;autoplay=off&amp;isEmbedCode=1" width="456" height="344" bgColor="#DFE7EA" scale="noscale" allowScriptAccess="always" allowFullScreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"> </embed> <br /><small><a href="http://rolemommy.ning.com/video/video">Find more videos like this on <em>Role Mommy</em></a></small></p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-6075990.xml</wfw:commentRss></item><item><title>Glue Blue Links make instant shopping carts for any book site</title><category>Book Marketing</category><category>Publishing Technology</category><category>Small Business</category><category>Tools on Tuesday</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Tue, 15 Dec 2009 23:00:00 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/glue-blue-links-make-instant-shopping-carts-for-any-book-sit.html</link><guid isPermaLink="false">347083:3683729:5982105</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><a href="www.consultants2go.com" target="_blank"><img style="width: 150px;" src="http://www.plainwhitepress.com/storage/bswsg3d2.png?__SQUARESPACE_CACHEVERSION=1260972355970" alt="" /></a></span></span>Black &amp; White Strikes Gold is a new book published by Consultants 2 Go LLC, a company started by two unlikely business partners, Sandi Webster and Peggy McHale.</p>
<p>Plain White publishing services helps Sandi and Peggy build their book and launch their publishing company! You can now buy their book anywhere online (and if you're interested in growing your small company into a multi-million dollar empire, you should!) Check out how <a href="http://www.getglue.com">Glue's</a> multi-links created an instant shopping cart by clicking on the links below:</p>
<p><a href="http://www.amazon.com/Black-White-Strike-Sandi-Webster/dp/0984278605/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1257940562&amp;sr=1-1">Buy on Amazon</a></p>
<p><a href="http://search.barnesandnoble.com/booksearch/isbninquiry.asp?ean=9780984278602&amp;box=978-0-9842786-0-2%20&amp;pos=-1">Buy at Barnes &amp; Noble</a></p>
<p><a href="http://www.indiebound.org/hybrid?filter0=978-0-9842786-0-2&amp;x=32&amp;y=2">Buy at Your Local Independent Bookstore</a></p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-5982105.xml</wfw:commentRss></item><item><title>super-simple e-commerce</title><category>Tools on Tuesday</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Wed, 02 Dec 2009 00:23:14 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/super-simple-e-commerce.html</link><guid isPermaLink="false">347083:3683729:5960032</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="https://www.mals-e.com/index.php?__SQUARESPACE_CACHEVERSION=1259713899337" alt="" /></span></span></p>
<p><span class="full-image-float-left ssNonEditable"><span><a href="http://www.mals-e.com"><img src="http://www.plainwhitepress.com/storage/mals.PNG?__SQUARESPACE_CACHEVERSION=1259714875777" alt="" /></a></span></span>Need a quick shopping cart solution? It's hard to beat the free (or very cheap - just $8/month for the premium) Mal's E-Commerce (www.mals-e.com). Mal's offers plenty of features: an affiliate program, coupons, it works with major payment gateways like PayPal or Authorize.net, and it even does live shipping calculations.</p>
<p>I'm still searching for the ultimate affordable e-commerce solution. And by now I've tried dozens of them including a custom-made cart. The ability to create instant buy buttons to put on any site is a dream, and there is no limit to what I can sell.</p>
<p>Like This:</p>
<p><a href="http://ww5.aitsafe.com/cf/add.cfm?userid=75185022&amp;product=Publishing%20Consultation&amp;price=100.00">One hour of publishing expertise. Buy now! </a></p>
<p>or just</p>
<p>&nbsp;</p>
<form action="http://ww5.aitsafe.com/cf/add.cfm" method="post"> <input name="userid" type="hidden" value="75185022" /> <input name="product" type="hidden" value="One Hour Publishing Consult" /> <input name="price" type="hidden" value="100.00" /> <input type="Submit" value="Buy now!" /> </form>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-5960032.xml</wfw:commentRss></item><item><title>New Affiliate Program for Plain White Press Books</title><category>Book Marketing</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Tue, 01 Dec 2009 17:13:09 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/2009/12/1/new-affiliate-program-for-plain-white-press-books.html</link><guid isPermaLink="false">347083:3683729:5954667</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.plainwhitepress.com/storage/navigation-images/publishwithus.jpg?__SQUARESPACE_CACHEVERSION=1259687665824" alt="" /></span></span>We'd like to share the wealth! Of course, we'd rather you buy all of your books from your favorite local independent bookstore, but we think buying them directly from the publisher is a good, close second! When you buy books from us, you help us pay our writers, editors, designers and printers right away. If you like Plain White Press' books, please share the word and we'll share the wealth. We now offer 20% sales commission on print books and will soon be offering up to 50% on e-Books and online learning programs - so stay tuned and sign up now!</p>
<p><a href="http://www.plainwhitepress.com/affiliate-program/">Plain White Press Affiliate Program</a></p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-5954667.xml</wfw:commentRss></item><item><title>A New Prescription for Busy Parents</title><category>Book Publishing</category><category>See Mom Run</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Wed, 09 Sep 2009 17:42:15 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/2009/9/9/a-new-prescription-for-busy-parents.html</link><guid isPermaLink="false">347083:3683729:5137884</guid><description><![CDATA[<p><span style="font-family: Georgia; color: #222222;"><strong>Coming Soon!</strong></span></p>
<p><strong> </strong></p>
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<p><strong><strong><a style="color: #0257a8; text-decoration: none;" href="http://www.amazon.com/See-Mom-Run-Side-Splitting-Blogging/dp/1936005026/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1252452873&amp;sr=8-2" target="_blank">See Mom Run: Sidesplitting Essays by the World's Most Harried Blogging Moms</a><a style="color: #0257a8; text-decoration: none;" href="http://www.amazon.com/See-Mom-Run-Side-Splitting-Blogging/dp/1936005026/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1252452873&amp;sr=8-2" target="_blank">by Beth Feldman, Founder of RoleMommy.com</a></strong></strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
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<p><strong>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; font-size: 12px; margin-bottom: 12px; line-height: 1.5; padding: 0px;">With Contributions by&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.mom-101.com/" target="_blank">Mom 101</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.becauseisaidso.com/" target="_blank">Because I Said So</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.mommasaid.net/" target="_blank">Momma Said</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.twinfatuation.com/" target="_blank">Twinfatuation</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.lostinsuburbia.net/" target="_blank">Lost in Suburbia</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.craftymamas.com/" target="_blank">Crafty Mamas</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.nycmomsblog.com/" target="_blank">NYC Moms Blog</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.svmomsblog.com/" target="_blank">SVMoms Blog</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.realmomsguide.com/" target="_blank">Real Moms Guide</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.jennamccarthy.com/" target="_blank">Jenna McCarthy,</a>&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.ciaranblumenfeld.com/" target="_blank">Ciaran Blumenfeld</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.suburbanjungle.com/" target="_blank">Suburban Jungle</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.blondesherry.blogspot.com/" target="_blank">Ex Marks the Spot</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.modernjewishmom.com/" target="_blank">Modern Jewish Mom</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.agelessbodytimelessmom.com/" target="_blank">Ageless Body Timeless Mom</a>,&nbsp;<a style="color: #0257a8; text-decoration: none;" href="http://www.yoursingleparenting.com/" target="_blank">Your Single Parenting</a>&nbsp;&amp; More!</p>
</strong></p>
<p>&nbsp;</p>
<p><span style="line-height: 18px;"><span class="full-image-float-left ssNonEditable"><span><a href="http://www.plainwhitepress.com/SeeMomRun"><img src="http://www.plainwhitepress.com/storage/SMR_3d_Cover.jpg?__SQUARESPACE_CACHEVERSION=1252518354219" alt="" /></a></span></span></span></p>
<p><span style="line-height: 18px;"><span class="full-image-float-left ssNonEditable"><br /></span></span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; font-size: 12px; margin-bottom: 12px; line-height: 1.5; padding: 0px;">If you're stressed out by the challenges of parenting and don't have time for a mani/pedi or cocktails with your girlfriends since the bouncer won't admit your child into the nearest wine bar, then we have just the solution for you. Read<span style="font-style: italic;">See Mom Run: Side Splitting Essays from the World's Most Harried Blogging Moms</span>(Plain White Press/November 2009).</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; font-size: 12px; margin-bottom: 12px; line-height: 1.5; padding: 0px;">Why do you ask? Well, first, you won't gain weight. And secondly, as a veteran mom blogger, and the founder of RoleMommy.com, an online community and events company that empowers women to pursue their passion while raising family, Beth Feldman has come to discover that every mom has a side-splitting story within them that's bursting to come out. And while you may be trapped on the bleachers, soccer field, carpool lane or on a marathon conference call that lasts 72 hours, we've got just the solution to brighten up your overtaxed days and sleepless nights. With the help of the nation's most talented bloggers, authors, magazine writers, television producers, a retired senator and a gaggle of grandmothers, we share some of the most jaw-dropping, relatable and bittersweet moments of their lives in this fast-paced and entertaining read.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; font-size: 12px; margin-bottom: 12px; line-height: 1.5; padding: 0px;"><a href="http://www.plainwhitepress.com/SeeMomRun">See Mom Run</a> is an anthology guaranteed to cause readers to spontaneously burst out laughing in a sea of perfect strangers. Whether you've just given birth, at your wits end with a potty challenged toddler; raising a teen who has officially frozen you out because you are no longer the coolest mom on the planet; or have said goodbye to your college bound child as they've left finally the nest (or so you think), See Mom Run captures all the harried moments of our lives with candor, wit and a little wisdom thrown in for good measure.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; font-size: 12px; margin-bottom: 12px; line-height: 1.5; padding: 0px;"><a href="http://ww5.aitsafe.com/cf/add.cfm?userid=75185022&product=See%20Mom%20Run&price=12.95">Buy now!</a></p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-5137884.xml</wfw:commentRss></item><item><title>Arlington, VA signing for Soccer for Moms</title><dc:creator>Julie Trelstad</dc:creator><pubDate>Mon, 24 Aug 2009 15:21:19 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/arlington-va-signing-for-soccer-for-moms.html</link><guid isPermaLink="false">347083:3683729:4991166</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><a href="http://store-locator.barnesandnoble.com/event/3004864" target="_blank"><img src="http://www.plainwhitepress.com/storage/Kerrie_invite.jpg?__SQUARESPACE_CACHEVERSION=1251127630781" alt="" /></a></span><span class="thumbnail-caption" style="width: 420px;">click on the invite above for more information</span></span></p>
<h3>&nbsp;"I'd love to give this book to every Soccer Mom I know." -- Jean Soehn</h3>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-4991166.xml</wfw:commentRss></item><item><title>Using the Outline View to Structure a Document in Word</title><category>Behind the Scenes</category><category>Book Design</category><category>Book Publishing</category><category>Microsoft Word</category><category>Tools on Tuesday</category><category>Using an Outline</category><category>Writing Techniques</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Tue, 09 Jun 2009 16:05:47 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/2009/6/9/using-the-outline-view-to-structure-a-document-in-word.html</link><guid isPermaLink="false">347083:3683729:4241593</guid><description><![CDATA[When we're working on the manuscript of a non-fiction how-to book, our first task as editors is to make sure that the book is structured logically and that each section or chapter of the book contains the same list of elements.

When we work with an author to outline a book, our first step is to create a detailed outline for the book using Microsoft Word's outline view. We assign the highest level to sections or chapters, the next level to 1st level heads, and so on. We ask authors to fill in the sections as they write and to send us drafts with the outline in place.]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-4241593.xml</wfw:commentRss></item><item><title>Samara Q. Klein speaks to Be Fit</title><category>Behind the Scenes</category><category>Book Marketing</category><category>Samara</category><dc:creator>Angel T</dc:creator><pubDate>Fri, 05 Jun 2009 15:30:34 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/2009/6/5/samara-q-klein-speaks-to-be-fit.html</link><guid isPermaLink="false">347083:3683729:4203056</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><a href="http://www.plainwhitepress.com/people-and-partners/samara-klein.html"><img src="http://www.plainwhitepress.com/storage/post-images/samara_web.jpg?__SQUARESPACE_CACHEVERSION=1244218743766" alt="" /></a></span></span><a href="http://www.plainwhitepress.com/people-and-partners/samara-klein.html">Samara Q Klein</a> spoke of her book <em>Lite'n Up: Laugh Yourself Skinny</em> to a crowd at The Westchester Mall in White Plains, NY. &nbsp; The audience came from Be Fit, a walking club run by the Westchester County Dept. of Parks and Recreation.</p>
<p>Samara opened her talk with the <em>Lite'n Up: Laugh Yourself Skinny</em> "11th Commandment: Thou shall not weigh more than your refrigerator." and she followed up with some humorous anecdotes about her own dieting bio and some info from studies which demonstrated the one commonality all successful dieters have is a comfortable and humorous attitude towards dieting and body image.&nbsp;</p>
<p>Guilt, judgment, and negativity have no place in a successful weight-loss plan. Those are self defeating and a waste of time when it comes to eating healthfully.</p>
<p><span class="full-image-float-right ssNonEditable"><span><a href="../../skinny"><img src="../../storage/post-images/samara_angel.jpg?__SQUARESPACE_CACHEVERSION=1244218609558" alt="" /></a></span><span class="thumbnail-caption" style="width: 240px;">Samara and Angel</span></span>A special offer to all Be Fit attendees (and blog readers :) is the <strong>BeFit</strong> coupon code for the next 100 buyers <em>Lite'n Up: Laugh Yourself Skinny</em> may be purchased two for $22.20, the book is regularly $14.95 per copy.&nbsp; <a href="http://www.plainwhitepress.com/skinny">Purchase one for yourself and one for a special somebody</a>.</p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-4203056.xml</wfw:commentRss></item><item><title>An RSS reader could change your life!</title><category>Book Marketing</category><category>Things we Like</category><category>Tools on Tuesday</category><category>social networking</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Tue, 02 Jun 2009 15:17:36 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/2009/6/2/an-rss-reader-could-change-your-life.html</link><guid isPermaLink="false">347083:3683729:4165884</guid><description><![CDATA[<p>As a print publisher, I think that RSS (Really Simple Syndication) is a breakthrough akin to the invention of the printing. With RSS, you can choose which pieces of information on the web that you want sent directly to you, and as a publisher, you can create streams of information in nearly any form: text, images, video, sound recordings, and have them picked up by your readers/viewers/listeners in any form.</p>
<p>This little video explains it beautifully. (If you don't see the video below, go to <a href="http://www.youtube.com/watch?v=0klgLsSxGsU">RSS in Plain English</a>)</p>
<p><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/0klgLsSxGsU&hl=en&fs=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0klgLsSxGsU&hl=en&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></p><p>Source: RSS in Plain English Video (http://www.commoncraft.com/store-item/rss_plain_english)</p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-4165884.xml</wfw:commentRss></item><item><title>Introducing For Moms</title><category>Behind the Scenes</category><category>Book Publishing</category><dc:creator>Julie Trelstad</dc:creator><pubDate>Fri, 22 May 2009 17:32:06 +0000</pubDate><link>http://www.plainwhitepress.com/global-publishing-hq-blog/2009/5/22/introducing-for-moms.html</link><guid isPermaLink="false">347083:3683729:4061363</guid><description><![CDATA[<p><a href="http://www.plainwhitepress.com/4moms/"><span class="full-image-block ssNonEditable"><span><img src="http://www.plainwhitepress.com/storage/banner.jpg?__SQUARESPACE_CACHEVERSION=1243013586008" alt="" /></span></span></a></p>
<p>If we've been a little bit quiet lately, it's because we've been working behind the scenes to launch the <a href="http://www.plainwhitepress.com/4moms/">For Moms</a> book series. We sent <a href="http://www.plainwhitepress.com/catalog-books-gifts/soccer-for-moms.html">Soccer for Moms</a> to the printer this week just in time to get books delivered for a summer display in Borders!</p>
<p>The book came together in record time, thanks to our willing and publishing team -- thanks to Kerrie, Katie, Roberta and Angel for helping us do this with a speed that is uncharacteristic in book publishing. Of course our tech tools helped too: we used a <a href="http://www.ning.com">Ning Network</a>, <a href="http://basecamphq.com?referrer=plainwhitepress">Basecamp</a>, and <a href="http://www.ProofHQ.com">ProofHQ</a> (which link together beautifully!) to speed file sharing and proofing. Now we've posted the first 40 pages online as a preview through <a href="http://www.issuu.com">Issuu</a>, the online newsstand.</p>
<p><a href="http://basecamphq.com?referrer=plainwhitepress"><img border="0" title="Basecamp project management and collaboration" alt="Basecamp project management and collaboration" src="http://plainwhitepress.updatelog.com/images/basecamp46860.gif" width="468" height="60" /></a></p>]]></description><wfw:commentRss>http://www.plainwhitepress.com/global-publishing-hq-blog/rss-comments-entry-4061363.xml</wfw:commentRss></item></channel></rss>