PJA: Bow & Arrow

Illustration is not dead

Chris Frame — Tue, 03 Nov 2009 16:43:07 +0000

Our campaign for Infor launched this past Monday and features the work of the illustrator Steve Brodner . How often do you see illustration in advertising? How often do you see it at all? Twenty some years ago, you didn’t need to be in the business to be vaguely aware of RO Blechman, John Collier, [...]

How to implement software in the real world

Hugh Kennedy — Mon, 19 Oct 2009 00:07:59 +0000

For the past few months, I’ve been carrying around a Word file that contains an unusually clear-eyed assessment of how software implementation really goes. It was dropped in as an otherwise anonymous comment about an Information Week blog post on the difficulties of implementing SAP. Perhaps it was by Tom Wailgum, a favorite around the [...]

PJA Internet Radio: Whose Community Is It, Anyway?

Greg Straface — Fri, 16 Oct 2009 13:52:18 +0000

If you missed the October 15th broadcast of “This Week in Social Media” you can listen to it here. For this broadcast we discussed online communities and user-generated content being an important source of information and collaboration for Internet users, but community owners and members continue to wrestle for control and ownership – in public. Who [...]

PJA Wins Hatch Awards for Novell Social Media Program

Greg Straface — Fri, 09 Oct 2009 15:47:10 +0000

PJA recently won two Hatch awards in the categories of Website Microsite and Social Media Campaign for the Hash-It-Out site we created for Novell. The Hash-It-Out site is an aggregator that uses Twitter hash tags to match up competing topics (example: Yankees vs. Red Sox) and determine a winner. It’s a fun way to keep [...]

PJA Internet Radio: Social Media or Corporate Shilling? Ask the FTC

Greg Straface — Fri, 09 Oct 2009 13:31:32 +0000

If you missed the October 8th broadcast of “This Week in Social Media” you can listen to it here. For this broadcast we discussed how The Federal Trade Commission updated its policy for the first time in nearly three decades in an attempt to make the commercial interests of blogs and bloggers more transparent. Since [...]

Quiz your Twitter followers. They want to give you feedback.

Doug Reynolds — Fri, 02 Oct 2009 17:11:29 +0000

Research reveals that most twitter users are “giving or seeking information” in their tweets. When people express a brand sentiment on twitter it tends to be positive. There’s a nice summary on Read Write Web called, On Twitter, Information Beats Sentiment. It’s worth looking at 6 Great Twitter Quiz and Polling Apps and considering how to [...]

PJA Internet Radio: R.O.S.M (Return on Social Media)

Greg Straface — Fri, 02 Oct 2009 13:45:15 +0000

If you missed the October 2nd episode of “This Week in Social Media” you can listen to it here. On this week’s broadcast we discussed social media measurement, and despite widespread adoption of social media, measurement still lags. A recent eMarketer poll shows that only 16% of marketers currently monitor their social media programs. It’s [...]

IT Challenges: 2009-2010

Hugh Kennedy — Fri, 25 Sep 2009 20:48:47 +0000

Late this summer, we asked the PJA Global Online IT Panel a simple question: “What’s your biggest IT challenge right now?” As you might imagine, every member replied, because what is an IT professional’s life if not a shuttling from one challenge to another? The responses suggested their own taxonomy, but what surprised me was the way [...]

PJA Internet Radio: 300 Million Tenants, But Who Pays the Rent?

Greg Straface — Fri, 25 Sep 2009 13:33:30 +0000

If you missed the September 24th episode of “This Week in Social Media” then you can listen to it here. In this episode we discussed Facebook becoming cash flow positive and Twitter changing its Terms of Service, but what does this mean for marketers? Social media networks are getting serious about monetizing their huge followings, [...]

IT brands: a pulse check

Hugh Kennedy — Thu, 17 Sep 2009 18:52:08 +0000

In our very first survey of PJA’s new Global Online IT Panel, we turned up some interesting data about the state of IT decision-makers today. To keep it simple, we asked only 3 questions: which technology brands do you love, which drive you nuts, and what’s your biggest IT challenge today? This post will cover the [...]