http://www.pigg.ch Your Source for Social News and Networking Sun, 25 Sep 2011 10:33:49 CEST en http://www.pigg.ch/story.php?title=b2b-social-media-not-as-different-as-you-think-autodesk-caterpillar-at-df11 Sun, 25 Sep 2011 10:33:49 CEST admin Online Marketing 19 http://www.pigg.ch/story.php?title=b2b-social-media-not-as-different-as-you-think-autodesk-caterpillar-at-df11 http://www.pigg.ch/story.php?title=uid-matcht-media-insights-mit-unternehmensdaten Sun, 25 Sep 2011 10:33:48 CEST admin Online Marketing 20 http://www.pigg.ch/story.php?title=uid-matcht-media-insights-mit-unternehmensdaten http://www.pigg.ch/story.php?title=echtes-crossmedia-uim-kooperiert-mit-stroeer Sun, 25 Sep 2011 10:33:48 CEST admin Online Marketing 19 http://www.pigg.ch/story.php?title=echtes-crossmedia-uim-kooperiert-mit-stroeer http://www.pigg.ch/story.php?title=mobile-treibt-internet-werbung-weiter-an Sun, 25 Sep 2011 10:33:48 CEST admin Online Marketing 12 http://www.pigg.ch/story.php?title=mobile-treibt-internet-werbung-weiter-an http://www.pigg.ch/story.php?title=bvdw-sechs-von-zehn-onlinern-sind-in-sozialen-netzwerken-aktiv Sun, 25 Sep 2011 10:33:48 CEST admin Online Marketing 13 http://www.pigg.ch/story.php?title=bvdw-sechs-von-zehn-onlinern-sind-in-sozialen-netzwerken-aktiv http://www.pigg.ch/story.php?title=scout24-gruppe-targetet-mit-audiencescience Sun, 25 Sep 2011 10:33:47 CEST admin Online Marketing 20 http://www.pigg.ch/story.php?title=scout24-gruppe-targetet-mit-audiencescience http://www.pigg.ch/story.php?title=lars-merle-zweiter-geschaeftsfuehrer-bei-onvista-media Sun, 25 Sep 2011 10:33:47 CEST admin Online Marketing 8 http://www.pigg.ch/story.php?title=lars-merle-zweiter-geschaeftsfuehrer-bei-onvista-media http://www.pigg.ch/story.php?title=cadreon-kauft-zielgruppen-statt-werbeflaechen Sun, 25 Sep 2011 10:33:47 CEST admin Online Marketing 7 http://www.pigg.ch/story.php?title=cadreon-kauft-zielgruppen-statt-werbeflaechen http://www.pigg.ch/story.php?title=initiative-fuer-qualitative-leistungsbewertung-von-online-werbung Sun, 25 Sep 2011 10:33:47 CEST admin Online Marketing 11 http://www.pigg.ch/story.php?title=initiative-fuer-qualitative-leistungsbewertung-von-online-werbung http://www.pigg.ch/story.php?title=dmexco-mit-deutlichem-besucherplus Sun, 25 Sep 2011 10:33:47 CEST admin Online Marketing 8 http://www.pigg.ch/story.php?title=dmexco-mit-deutlichem-besucherplus http://www.pigg.ch/story.php?title=studie-internet-bald-staerkster-werbetraeger Sun, 25 Sep 2011 10:33:47 CEST admin Online Marketing 13 http://www.pigg.ch/story.php?title=studie-internet-bald-staerkster-werbetraeger http://www.pigg.ch/story.php?title=cup-of-joe-content-marketing-is-bt Sun, 25 Sep 2011 10:33:46 CEST admin Online Marketing 17 http://www.pigg.ch/story.php?title=cup-of-joe-content-marketing-is-bt http://www.pigg.ch/story.php?title=bing-launches-daily-deal-aggregator Sun, 25 Sep 2011 10:33:46 CEST admin Online Marketing 11 http://www.pigg.ch/story.php?title=bing-launches-daily-deal-aggregator http://www.pigg.ch/story.php?title=spotify-and-facebook-how-free-can-turn-into-big-dollars Sun, 25 Sep 2011 10:33:46 CEST admin Online Marketing 8 http://www.pigg.ch/story.php?title=spotify-and-facebook-how-free-can-turn-into-big-dollars http://www.pigg.ch/story.php?title=bing-action-buttons-for-search Sun, 25 Sep 2011 10:33:46 CEST admin Online Marketing 15 http://www.pigg.ch/story.php?title=bing-action-buttons-for-search http://www.pigg.ch/story.php?title=the-secrets-to-successful-multilingual-social-media Sun, 25 Sep 2011 10:33:44 CEST admin Online Marketing 13 http://www.pigg.ch/story.php?title=the-secrets-to-successful-multilingual-social-media http://www.pigg.ch/story.php?title=recognizing-top-contributors-in-googles-help-forums
TCs from all over the world will attend our first global summit in California.

We decided to give the online world a break for a moment and meet in real life to celebrate our past success and work on future endeavours. Google Forum Guides, Googlers that participate in the forums, and Top Contributors will convene for the first global Top Contributor Summit on September 13th and 14th in Santa Clara and Mountain View, California. During the Google-organized two-day event, Top Contributors will meet guides, engineers and product managers in order to get to know each other, provide feedback and share new ideas. We’ll be sharing some of the insights and takeaways after the event too, so stay tuned. And if you would like to follow the events online, look out for the #TCsummit tag on Twitter and our updates on Google+.

Posted by Esperanza Navas and Kaspar Szymanski, Search Quality Team

]]> Sun, 25 Sep 2011 10:33:43 CEST admin Online Marketing 17 http://www.pigg.ch/story.php?title=recognizing-top-contributors-in-googles-help-forums http://www.pigg.ch/story.php?title=pdfs-in-google-search-results
Our mission is to organize the world’s information and make it universally accessible and useful. During this ambitious quest, we sometimes encounter non-HTML files such as PDFs, spreadsheets, and presentations. Our algorithms don’t let different filetypes slow them down; we work hard to extract the relevant content and to index it appropriately for our search results. But how do we actually index these filetypes, and—since they often differ so much from standard HTML—what guidelines apply to these files? What if a webmaster doesn’t want us to index them?



Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed. We’ve collected the most often-asked questions about PDF indexing; here are the answers:

Q: Can Google index any type of PDF file?
A: Generally we can index textual content (written in any language) from PDF files that use various kinds of character encodings, provided they’re not password protected or encrypted. If the text is embedded as images, we may process the images with OCR algorithms to extract the text. The general rule of the thumb is that if you can copy and paste the text from a PDF document into a standard text document, we should be able to index that text.

Q: What happens with the images in PDF files?
A: Currently the images are not indexed. In order for us to index your images, you should create HTML pages for them. To increase the likelihood of us returning your images in our search results, please read the tips in our Help Center.

Q: How are links treated in PDF documents?
A: Generally links in PDF files are treated similarly to links in HTML: they can pass PageRank and other indexing signals, and we may follow them after we have crawled the PDF file. It’s currently not possible to "nofollow" links within a PDF document.

Q: How can I prevent my PDF files from appearing in search results; or if they already do, how can I remove them?
A: The simplest way to prevent PDF documents from appearing in search results is to add an X-Robots-Tag: noindex in the HTTP header used to serve the file. If they’re already indexed, they’ll drop out over time if you use the X-Robot-Tag with the noindex directive. For faster removals, you can use the URL removal tool in Google Webmaster Tools.

Q: Can PDF files rank highly in the search results?
A: Sure! They’ll generally rank similarly to other webpages. For example, at the time of this post, [mortgage market review], [irs form 2011] or [paracetamol expert report] all return PDF documents that manage to rank highly in our search results, thanks to their content and the way they’re embedded and linked from other webpages.

Q: Is it considered duplicate content if I have a copy of my pages in both HTML and PDF?
A: Whenever possible, we recommend serving a single copy of your content. If this isn’t possible, make sure you indicate your preferred version by, for example, including the preferred URL in your Sitemap or by specifying the canonical version in the HTML or in the HTTP headers of the PDF resource. For more tips, read our Help Center article about canonicalization.

Q: How can I influence the title shown in search results for my PDF document?
A: We use two main elements to determine the title shown: the title metadata within the file, and the anchor text of links pointing to the PDF file. To give our algorithms a strong signal about the proper title to use, we recommend updating both.

If you want to learn more, watch Matt Cutt’s video about PDF files’ optimization for search, and visit our Help Center for information about the content types we’re able to index. If you have feedback or suggestions, please let us know in the Webmaster Help Forum.


Posted by Gary Illyes, Webmaster Trends Analyst

]]> Sun, 25 Sep 2011 10:33:43 CEST admin Online Marketing 15 http://www.pigg.ch/story.php?title=pdfs-in-google-search-results http://www.pigg.ch/story.php?title=reorganizing-internal-vs-external-backlinks
Today we’re making a change to the way we categorize link data in Webmaster Tools. As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites, and links from within your site. Today’s update won’t change your total number of links, but will hopefully present your backlinks in a way that more closely aligns with your idea of which links are actually from your site vs. from other sites.

You can manage many different types of sites in Webmaster Tools: a plain domain name (example.com), a subdomain (www.example.com or cats.example.com), or a domain with a subfolder path (www.example.com/cats/ or www.example.com/users/catlover/). Previously, only links that started with your site’s exact URL would be categorized as internal links: so if you entered www.example.com/users/catlover/ as your site, links from www.example.com/users/catlover/profile.html would be categorized as internal, but links from www.example.com/users/ or www.example.com would be categorized as external links. This also meant that if you entered www.example.com as your site, links from example.com would be considered external because they don’t start with the same URL as your site (they don’t contain www).

Most people think of example.com and www.example.com as the same site these days, so we’re changing it such that now, if you add either example.com or www.example.com as a site, links from both the www and non-www versions of the domain will be categorized as internal links. We’ve also extended this idea to include other subdomains, since many people who own a domain also own its subdomains—so links from cats.example.com or pets.example.com will also be categorized as internal links for www.example.com.

Links for www.google.comExternal linksInternal links
Previously categorized as...www.example.com/
www.example.org/stuff.html
scholar.google.com/
sketchup.google.com/
google.com/www.google.com/
www.google.com/stuff.html
www.google.com/support/webmasters/
Now categorized as...www.example.com/
www.example.org/stuff.htmlscholar.google.com/
sketchup.google.com/
google.com/
www.google.com/
www.google.com/stuff.html
www.google.com/support/webmasters/

If you own a site that’s on a subdomain (such as googlewebmastercentral.blogspot.com) or in a subfolder (www.google.com/support/webmasters/) and don’t own the root domain, you’ll still only see links from URLs starting with that subdomain or subfolder in your internal links, and all others will be categorized as external links. We’ve made a few backend changes so that these numbers should be even more accurate for you.

Note that, if you own a root domain like example.com or www.example.com, your number of external links may appear to go down with this change; this is because, as described above, some of the URLs we were previously classifying as external links will have moved into the internal links report. Your total number of links (internal + external) should not be affected by this change.

As always, drop us a comment or join our Webmaster Help Forum if you have questions!

Posted by Susan Moskwa, Webmaster Trends Analyst

]]> Sun, 25 Sep 2011 10:33:43 CEST admin Online Marketing 20 http://www.pigg.ch/story.php?title=reorganizing-internal-vs-external-backlinks http://www.pigg.ch/story.php?title=hulu-buries-youtube-with-4x-more-ad-views-%E2%80%93-are-advertisers-afraid-of-youtube
]]> Sun, 25 Sep 2011 10:33:42 CEST admin Online Marketing 16 http://www.pigg.ch/story.php?title=hulu-buries-youtube-with-4x-more-ad-views-%E2%80%93-are-advertisers-afraid-of-youtube