The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price. Here’s what’s new:

• A redesigned experience — Cleaner navigation and a smoother editing workflow. Catalog and Edit are now unified into a single workspace with a redesigned right sidebar, so Presets, Tools, Edits, Info, and Extra tools (including generative AI) are always one click away. No more switching between modes.
• More realistic Generative AI — Natural textures, believable light, and seamless results. GenErase, GenSwap, and GenExpand now produce more convincing fills, object replacements, and extensions that blend convincingly into the original photo.
• Up to 25% faster exports — Deliver your finished photos even sooner (some reports note up to ~27% faster on both Windows and macOS).
• Preset previews up to 4× faster — Discover your perfect look in seconds thanks to significantly quicker preset rendering.
• Improved performance — Masking now uses up to 33% less RAM for faster, smoother editing, with more efficient resource use during batch work and complex selections.
• 365 days of Luminar Prime at the best launch price — One year of full access to the new subscription model that replaces the old seasonal Upgrade Passes.
• Luminar Web: Edit from any browser, wherever inspiration strikes. Yours forever — Browser-based editing (coming Fall 2026) so you can continue work on any computer without installing the app. Included with All Platforms / Max licenses.
• Fall Upgrade 2026 — Including:
  • Crop 2.0 — AI analyzes the image and suggests multiple finished compositions based on the main subject, balance, leading lines, and visual weight (with helpful overlays such as golden ratio / golden spiral).
  • Atmosphere 2.0 — Much more realistic fog and atmospheric effects that intelligently blend into the scene, responding to light, color, and depth of field for natural spatial integration instead of flat overlays.
  • Enhance 2.0 — A smarter model that reads the photo more precisely, protects highlights better, respects existing colors, and avoids over-processing for more natural results.
  • AI Assistant 2.0 — Describe what you want in everyday language; the assistant recommends the right tools and can apply adjustments for you.
  • Plus other refinements (improved printing options, export with watermarks/frames, etc.).
• Every new feature: Get every update released during your subscription — yours to keep forever — Features unlocked while your Luminar Prime period is active remain permanently available even if you later cancel.
• Unlimited AI editing — Restoration, GenErase, GenSwap, GenExpand, and AI Assistant without credits or usage limits for the full 365 days (subject to fair-use policy).
• Creative Library of Assets — Unlimited access to an ever-growing collection of 2,150+ presets, 500+ LUTs, 400+ overlays, 550+ skies, and 50+ photography courses.

The post The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price appeared first on Photo Rumors.

Here is what else is new:

Confirmed: Leica Q3 43 Monochrom camera coming this fall

The Leica Q is the best-selling Leica camera today

Owlkrown announced a new modular FlexPlate for Leica SL3/S/P cameras with dual memory card & Airtag pockets

Leica released new firmware updates for the D-Lux 8, SL2, SL2-S, and Q3 cameras

Five recommended Micro Four Thirds lenses for travel

Ricoh Q1 financial report: “Cameras performed well and increased earnings, primarily on strength of Ricoh GR series demand”

Report: a new Pentax DSLR camera is already in production

New Westcott FJ100 M 100Ws Multi-Brand Touchscreen Speedlight

Patent P2026122516: The Blueprint Behind Canon’s Wild 7-14mm F2.8-3.5 Fisheye

Viltrox 56mm f/1.7 Firmware Update 1.0.4

The post What else is new? appeared first on Photo Rumors.

Sirui will announce a new Sirui Saturn V2 full-frame anamorphic lens series in September – an update of the current Saturn lineup (E/Z/L/X/RF). Here are some pictures of the upcoming lenses (check the official website for updates):

The post New Sirui Saturn V2 full-frame anamorphic lens series coming in September (E/Z/L/X/RF) appeared first on Photo Rumors.

Viltrox released new AF 9mm f/2.8, 15mm f/1.7, and 25mm f/1.7 Air APS-C silver lenses for Fuji X-mount:

• Viltrox 9mm Air: 199USD / 229EUR / 190GBP
• Viltrox 15mm Air: 239USD / 269EUR / 229GBP
• Viltrox 25mm Air: 176USD / 189EUR / 165GBP

The new lenses are available at the Viltrox store and Amazon.

Previous coverage of Viltrox Air lenses is available here.

Via FujiAddict

The post Viltrox released new AF 9mm f/2.8, 15mm f/1.7, and 25mm f/1.7 Air APS-C silver lenses for Fuji X-mount appeared first on Photo Rumors.

Here are some of the upcoming/rumored Sony lenses that are currently being tested:

• 8-15mm Fisheye Zoom
• 600mm f/6.3
• 400mm f/4.5
• 28mm G
• 40mm G

These are all engineering prototypes. Specifications or naming conventions may be adjusted upon official release. The specific release dates are currently unknown.

Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens

Via camerainsider

The post List of upcoming/rumored Sony lenses appeared first on Photo Rumors.

Here are the latest/new/upcoming/rumored lenses for Leica cameras:

7Artisans released the L-mount version of the AF 40mm f/2.5 LITE full-frame lens

Additional information on the upcoming Light Lens Lab 35mm f/2 “Apochromatic” lens for Leica M-mount

Additional information on the upcoming Light Lens Lab 35mm f/2 APO-ASPH “Apochromatic” lens for Leica M-mount

DK-Optic announced a new Chiaro 1.5-inch (38mm) f/1.9 lens for Leica M-mount

First review of the new DK-Optic Chiaro 1.5-inch (38mm) f/1.9 lens for Leica M-mount

New from Funleader: lens display cases for the Contax G35 & G45mm conversion lenses

Additional information on the upcoming new Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount

A new limited-edition Lailens LTM 50mm f/1.1 KP lens for M-mount released in Japan

The Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount will be released on August 27

The new Voigtlander Apo-Skopar 75mm f/2.8 VM lens (M-mount) is now available for order

The post New lenses for Leica cameras (M+L mount) appeared first on Photo Rumors.

 
7Artisans will announce the AF 40mm f/2.5 LITE lens for Nikon Z & Leica L mount on August 6th:

• 7Artisans store | Amazon | B&H Photo
• Weight: 90g
• STM Stepping Motor AF
• Minimum Focus Distance: 0.4m
• Price: $159
• Available August 6th
• Additional information on the lens is available here:

The new 7Artisans AF 40mm f/2.5 FE lens is now available for purchase

The new 7Artisans AF 40mm f/2.5 FF lens for Sony E-mount is now available for pre-order

7Artisans AF 40mm f/2.5 FF lens additional information

The post The 7Artisans AF 40mm f/2.5 LITE lens is coming for Nikon Z & Leica L mount on August 6th appeared first on Photo Rumors.

The SG-Image AF 35mm f/2.2 full-frame silver lens is now also available for L-mount at Amazon and the official SG-Image online store:

The silver SG-Image AF 35mm f/2.2 full-frame lens is now available for L-mount

Previous coverage of SG-Image lenses is available here. Additional information on the SG-Image AF 35mm f/2.2 lens can be found here:

SG-Image officially announced the AF 35mm f/2.2 lens

Additional information on the upcoming SG-Image AF 35mm f/2.2 pancake lens (E/Z/L)

SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L)

The post The SG-Image AF 35mm f/2.2 full-frame silver lens is now available for L-mount appeared first on Photo Rumors.

The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Key features:
  • Designed for wildlife, birds & travel photography
  • Dual linear motor autofocusing mechanism
  • Compact and lightweight at only 654g
  • Close focusing from 0.86 meters
  • Two ED and two aspherical elements
  • Optical SteadyShot reduces camera shake
• Additional informtion:

Compact, Lightweight Design for Easy Handling, Even for First-Time Super-Telephoto Users

The lens delivers a 100-400mm super-telephoto zoom range in a compact, lightweight body weighing approximately 654g, making it easy to carry. That portability also eases handling during handheld shooting and speeds up framing. You can capture powerful images of subjects that are hard to approach, such as birds and sports scenes, and use the ‘compression effect’ (which makes the distance between nearby subjects and distant background elements appear shorter) for landscape work unique to super-telephoto lenses. With an optional SEL20TC teleconverter*^[1], you can double your reach, up to 800mm, or up to 1,200mm in APS-C mode.

Sharp Detail Through the Entire Zoom Range Means You Can Capture the Details That Matter

Excellent image quality holds whatever the shooting distance, thanks to an optical design with two ED glass elements and two aspherical elements that suppress color bleeding and distortion for clear rendering across the entire zoom range. The subject stands out against natural, soft bokeh, helped by a 9-blade circular aperture and optimization of spherical aberration. Its close-up performance is strong too: a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, with a maximum magnification of 0.41x, lets you shoot flowers, insects, and other nearby subjects as easily as distant ones.

Fast, Precise AF and Built-In Optical Image Stabilization for Moving Subjects

The linear motor drive delivers fast, precise, and quiet AF (auto focus) to track moving subjects. The lens also supports high-speed continuous shooting with AF/AE (auto exposure) tracking at up to approximately 120 frames per second*^[2] with the full-frame mirrorless α9 III camera. Built-in optical image stabilization suppresses camera shake during handheld shooting and keeps framing stable, even with distant subjects. The lens also works with the camera body’s Active Mode image stabilization and coordinated image stabilization control*^[3], for high-quality stills and movies with reduced blur when shooting handheld. It also supports the camera body’s breathing compensation function*^[4], which corrects changes in angle of view caused by shifts in focus position during movie recording.

Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance

A customizable focus hold button, focus mode/range switching dial, and zoom lock switch give you quick operation across shooting scenes and comfortable ultra-telephoto handling. A dust and moisture resistant design*^[5] helps you keep shooting with confidence when the weather changes unexpectedly. The supplied lens hood helps prevent flare and ghosting that can degrade image quality.

Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

The post Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens appeared first on Photo Rumors.

The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here):

• B&H Photo
• Amazon

Additional information:

• High-transparency intelligent display (screen size ≈ 60.8 × 47.8 mm) with >50% light transmittance.
• Dimensions: ≈ 104 × 71.7 × 19.1 mm (slim, pocketable profile)
• Storage: TF/microSD card support up to 128 GB (card not included)
• Battery: Built-in rechargeable battery; claims >1.5 hours of continuous video recording
• Charging/Data: USB-C (5V ⎓ 1A) for charging and OTG direct transfer to phones or computers
• Exposure Controls: Center-weighted metering with linked aperture/shutter adjustment (semi-auto style — adjust one and the camera handles the other). Adjustable ISO.
• Other: Portable for travel/street/lifestyle shooting; minimalist design.
• Price: 199 RMB (roughly $28 USD).
• Smart Light Metering – Provides real-time exposure information, making it easier to understand and work with light in different shooting situations.
• Transparent Optical Viewfinder – Keeps you visually connected to your subject while encouraging a more natural and engaging shooting experience.
• Seamless HUD Display – Displays shooting modes, framing guides, and exposure information in a clean, unobtrusive overlay.
• Pure, Present Shooting – A distraction-free experience that encourages photographers to trust their instincts and stay focused on the moment.
• Four Creative Aspect Ratios – Switch easily between 16:9, 4:3, 3:2, and 1:1 to explore different visual styles.
• 65 g Pocket-Sized Design – Lightweight and easy to carry, making it a practical everyday companion wherever inspiration strikes.

Godox is launching its first camera with a transparent viewfinder: the C100

The post The Godox C100 transparent viewfinder camera is now available for $45 appeared first on Photo Rumors.

Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list:

• Carl Zeiss AG
• Cooke Optics Limited
• Cosina Corporation
• Fujifilm Holdings Corporation
• Kenko Tokina Corporation
• LK Samynag CO., LTD.
• Sigma Corporation
• Tamron Corporation
• Thales Las France SAS

“The E-mount Basic Specifications have been disclosed to the partners that satisfy the qualification criteria predefined by Sony. License partners are as follows (as of July/2026). The E-mount Basic Specifications are disclosed for compatibility. It does not guarantee the compatibility or quality of all functions. For quality assurance, please contact the license partner.”

The post Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for July 2026:

Tamron confirms non-binding acquisition proposal from Sony

Fujifilm X-T6 camera rumored specifications

Viltrox 26mm f/2.8 EVO pancake lens for E/Z mount coming on July 15th (full details included)

Fuji and Canon registered new cameras

Sony to announce a new RX10 V super-zoom camera next week

Tamron to announce a new 12-20mm f/2.8 lens for Z/E mount (model A084)

Nikon lost the patent lawsuit against Viltrox in China

This colorful new Chuzhao M3 fixed-lens compact digital camera costs $69

Godox is launching its first camera with a transparent viewfinder: the C100

New pictures of the upcoming Viltrox AF 35mm f/1.4 full-frame, 40mm f/1.2, and 18mm f/1.2 APS-C lenses

The post The most popular PhotoRumors posts for July 2026 appeared first on Photo Rumors.

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount for $129:

• Amazon US (10% off with coupon code 8VQNDWZJ)
• Amazon DE (10% off, no coupon code required)
• Pergear.com (10% off, no coupon code required)

Additional information:

Vintage-Inspired Premium Design
Featuring a classic film-era style with a full-metal body, the lens delivers both a refined appearance and a comfortable shooting experience.

Smooth Manual Focusing Experience
The diamond-pattern focus ring provides smooth rotation and excellent grip, making manual focusing more enjoyable and precise.

Classic 50mm F1.4 Perspective
The versatile 50mm focal length is perfect for portraits, street photography, travel, and daily shooting.

Beautiful Film-Like Rendering
Designed to create soft tones, natural colors, and a unique vintage atmosphere straight out of camera.

Dreamy Bokeh & Low-Light Performance
The bright F1.4 aperture delivers smooth background blur and beautiful night-light rendering, creating a more artistic visual style.

The post Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount appeared first on Photo Rumors.

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results:

Earlier today, Sony released its Q1 FY2026 financial results (for the three months ended June 30, 2026). While the big headline numbers were incredibly strong—consolidated sales up 8.2% to JPY 2,837.8 billion and operating income surging 40% to JPY 476.5 billion—the biggest takeaway for the Alpha community was the formal confirmation we’ve all been waiting for: Sony has formally submitted a proposal to acquire Tamron.

Sony Q1 FY2026 Financial Results: Sony Confirms Tamron Acquisition Offer

Tamron confirms non-binding acquisition proposal from Sony

Sony to acquire Tamron?

Via SonyAddict

The post Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results appeared first on Photo Rumors.

Here are the latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks:

Insta360 X6 camera:

DJI Osmo 360 II:

Insta360 Luna Pro:

The latest Insta360 X6 camera rumors

Insta360 upcoming products: hints from the CEO’s computer

The latest DJI rumors

The post The latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks appeared first on Photo Rumors.

Here is what else is new:

The Pentax 17 & Pentax Spotmatic SP film 1:1 wooden replica cameras are now $40

The rights to the Pentax trademark now belong to Ricoh Imaging

DK-Optic announced a new Chiaro 1.5-inch (38mm) f/1.9 lens for Leica M-mount

New from Funleader: lens display cases for the Contax G35 & G45mm conversion lenses

The silver SG-Image AF 35mm f/2.2 full-frame lens is now available for L-mount

The post What else is new? appeared first on Photo Rumors.

In August, you can get an extra 5% off Canon gear at B&H Photo with the PayBoo card (the PayBoo card instantly credits the sales tax). For example, the Canon EOS R1 camera is $6799 everywhere. If you live in an area with a 7% sales tax, you will pay $7274.93 no matter where you buy it, in a store or online. If you buy it at B&H with the PayBoo card, you pay only $6799. From August 1st – 31st, not only will there be Canon rebates, but if you pay with the PayBoo card, you’ll save the tax AND get an extra 5% off. On the EOS R1, that’s an additional $339.95 off. Here is the list of products that will be part of this promotion:

The post Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo appeared first on Photo Rumors.

Here is a recap of the latest Canon camera and lens rumors:

Cameras

• Canon EOS R8 Mark II expected in Fall 2026; could be retro-inspired, with a 32.5MP full-frame CMOS sensor, IBIS, a 40fps electronic shutter (no mechanical shutter), dual SD card slots, and 4K video.
• Canon EOS R10 Mark II positioned as the next APS-C camera in the lineup overhaul, ahead of a higher-end R7 successor.
• Canon EOS R7 Mark II now most likely expected in 2027
• Canon New PowerShot (G7 X-style successor) expected announcement in September 2026.

Lenses

• Canon RF 300-600mm f/5.6L IS USM (or VCM)
• Canon RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM replacements
• Canon RF 500mm prime (possibly f/5.6 L IS)
• Canon RF 105mm f/1.4L VCM

Canon Q2 2026 financial results: profit up, 90% tariffs refunded, compact camera production increases

Fuji and Canon registered new cameras

The post The latest Canon rumors appeared first on Photo Rumors.

Venus Optics officially announced the previously reported Laowa Aksen 45mm f/2.8 1-5x and 17.5mm f/1.7 5-10x parfocal ultra macro full-frame APO lenses for E/RF/F/Z/E/L/X/MFT cameras.

Pre-orders are now open at B&H Photo and the Laowa store.

Additional information:

Here are some of the new Laowa lenses Venus Optics will announce next year (2026)

Sample photos:

The post Announced: Venus Optics Laowa Aksen 45mm f/2.8 1-5x & 17.5mm f/1.7 5-10x parfocal ultra macro APO lenses (E/RF/F/Z/E/L/X/MFT) appeared first on Photo Rumors.

The previously reported Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount is now officially released in China:

• Focal Length: 30mm
• Format: Medium Format
• Angle of View: 84.5° (equivalent to 24mm on full-frame)
• Aperture: F2.4–F22; 11 aperture blades; clicked aperture
• Maximum Magnification: 0.31x
• Minimum Focusing Distance: 0.2m
• Lens Construction: 13 elements in 12 groups (including 2 ED and 1 ASPH elements); dual-group floating design
• Mount: Fujifilm GFX, Hasselblad XCD
• Lens Dimensions: φ81mm × 80mm (GFX mount) / φ73mm × 84mm (XCD mount)
• Filter Size: φ58mm
• Weight: 550g
• Price: $500 (now available on AliExpress; also check Amazon, B&H Photo, and the official ZYoptics website)
• Additional information:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

The post New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released appeared first on Photo Rumors.