Photo Rumors

Olympus M.ZUIKO DIGITAL ED 75mm f/1.8 lens announced

PR admin — Thu, 24 May 2012 14:49:19 +0000

Olympus announced their Olympus M.ZUIKO DIGITAL ED 75mm f/1.8 portrait lens that looks exactly like the previously shown prototype. Expect the new lens to start shipping this summer for $900. See also the first sample images.

Main Specifications:

Mount type	Micro Four Thirds System
Focal length	75mm(35mm equivalence 150mm equivalent)
Lens construction	9-group, 10 elements (ED element x 3, HR element x 2, etc.)
Angle of view	16°
Closest focusing distance	0.84 m
Maximum image magnification	0.1X(35mm equivalent 0.2X equivalent)
Maximum field size	130 x 173 mm
Number of blades	9 blades (Circular diaphragm)
Maximum aperture	f1.8
Minimum aperture	f22
Filter size	Φ58 mm
Dimensions (Max. diameter x Overall length)	Φ64 x 69mm
Weight	305 grams
Provided accessories	Lens cap (LC-58E), Lens rear cap (LR-2),Instruction manual, Olympus International Warranty Card

Optional Accessories:

Product Name	MSRP	Launch Date
Metallic Lens Hood LH-61F	10,000 yen (10,500 yen incl. tax)	The middle of July, 2012
Metallic Lens Cap LC-61	5,000 yen (5,250 yen incl. tax)	The middle of July, 2012

Press release:

New M.ZUIKO DIGITAL™ ED 75mm f1.8 High-Grade Portrait Lens Enhances the Power, Performance and Versatility of Olympus OM-D and PEN® Compact System Cameras

CENTER VALLEY, Pa., May 24, 2012 – Today, Olympus adds to the Micro Four Thirds family of lenses with the release of the M.ZUIKO DIGITAL ED 75mm f1.8 High-Grade Portrait Lens (150mm equivalent), a high-speed, single-focal-length telephoto lens that is optimized for studio, stage, indoor sports and portrait photography, encased in a high-quality, compact, stunning metal body.

The M.ZUIKO DIGITAL ED 75mm f1.8’s nine-blade circular aperture unit delivers beautiful defocused backgrounds, while the high-quality optical design keeps the subject in sharp focus. This is due to an advanced optical design that incorporates 10 lens elements in nine groups that make extensive use of special glass materials, including three ED (Extra-low Dispersion) elements to optimally correct aberrations. Each lens element is polished to an ultra-high level of working precision, only possible with the progressive techniques developed by Olympus master craftsmen, and carefully assembled to ensure maximum accuracy and reliability. Olympus’s exclusive ZERO (ZUIKO Extra-low Reflection Optical Coating) lens coatings are applied to the elements to reduce reflectance to a level that is half that of conventional coatings.

With a total length of just 2.7 inches, the M.ZUIKO DIGITAL ED 75mm f1.8 is surprisingly small and maximizes the performance and portability of the Olympus PEN and OM-D compact system cameras. A textured metallic outer finish exudes quality and sophistication, while the large 50mm diameter glass front lens conveys a sense of power and performance.

Ideal for capturing brilliant still images and high-definition (HD) videos, the lens employs Olympus's proven MSC (Movie & Still Compatible) autofocusing mechanism featuring an inner focus system to drive this single-focal-length lens for fast and quiet focusing. A precision-touch metallic focus ring provides easy manual focusing.

The optional LH-61F Lens Hood and the LC-61 Lens Cap metallic lens accessories are designed exclusively for the M.ZUIKO DIGITAL ED 75mm f1.8. The LH-61F Lens Hood attaches with an outer friction knob system that allows attachment or removal even when the lens cap is attached.

U.S. Pricing and Availability
The Olympus M.ZUIKO DIGITAL ED 75mm f1.8 High-Grade Portrait Lens will be available in summer 2012.

Estimated Street Price: $899.99.

Fujifilm releases their own adapter for Leica M lenses

PR admin — Thu, 24 May 2012 04:12:36 +0000

During CES 2012 Fujifilm confirmed that they will be releasing their own adapter for attaching Leica M lenses to the X-Pro1 mirrorless camera. There is still no official word from Fuji yet, but the Leica M-Mount adapter for X-Mount cameras is currently listed at Adorama for $199.95. Some third party solutions for using Leica M lenses on the X-Pro1 have been available for months, like the Kipon L/M-FX adapter.

Update: Fujifilm just officially announced the adapter. The adapter can store lens profiles and trigger the correct framelines. Here is the press release and some more images:

Valhalla, N.Y., May 24, 2012 – FUJIFILM North America Corporation today announced that it will release an M-Mount Adapter for the FUJIFILM X-Pro1 interchangeable lens digital camera system, specially made to enhance the experience of taking photos with the professional X-Pro1 digital camera. The all new M-Mount Adapter is designed to expand the lens selection of the FUJIFILM X-Pro1 interchangeable lens digital camera system, and give photographers a wide range of shooting capabilities.

“Since the introduction of the FUJIFILM X100, Fujifilm has made a commitment to expanding the functionality of the X-Series, and today we are very pleased to offer customers a premium accessory that they can truly be excited about – an M-Mount Adapter for the FUJIFILM X-Pro1,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “We listened very carefully to our customers about their desire for an M- Mount for the FUJIFILM X-Pro1, and we are proud to announce that this accessory will be available soon for everyone.”

Precision Made M-Mount Adapter
Similar to the FUJIFILM X-Pro1’s exacting design standards, the precision made M-Mount Adapter is engineered to deliver superb results for discerning photographers.

The M-Mount Adapter is comprised of three parts: an aluminum mount for the body, a stainless steel mount for the lens, and an aluminum central tube. This construction enables an accurately-maintained distance of 27.8mm from the lens mount to sensor, which is crucial for delivering high quality and high resolution images.

The camera side of the M-Mount Adapter features an array of electronic connections that automatically pass information to the FUJIFILM X-Pro1 body based on pre-registered lens profiles. With firmware version 1.10 or later, this information is transmitted by pressing the Function button on the side of the adapter, which allows users to access the M-Mount Adapter Settings menu on the rear LCD.

While attached, the M-Mount Adapter still allows users to enjoy the benefits of the FUJIFILM X-Pro1’s extraordinary Hybrid Multi Viewfinder. The Electronic Viewfinder (EVF) and LCD monitor both offer a 100% field of view, and the Optical Viewfinder (OVF) displays a bright frame corresponding to the focal length in use.

M-Mount Adapter ProvidesUltimate Control
The FUJIFILM M-Mount Adapter provides ultimate control by allowing users to create and fine tune lens profiles through the X-Pro1’s Mount Adapter Settings menu. This menu allows X-Pro1 users to profile up to six lenses. There are four pre-sets for 21mm, 24mm, 28mm and 35mm lenses, plus two optional settings for additional optics.

With the Fujifilm M-Mount Adapter attached, profiles can be user-defined, based on distortion, peripheral illumination and color shading corrections.

Three levels of distortion correction are also available to combat barrel distortion on wide-angle lenses, and pincushion distortion on telephoto lenses. Users can select from Strong, Medium or Weak correction, or simply turn any correction off.

Peripheral illumination controls the amount of darkening at the four corners of an image. Eleven levels of correction can be applied from +5 to -5 (including “0”) with users given the choice of darkening the corners of the image to emphasise a central subject or lightening edges for more even illumination across the frame.

Finally, color shading correction allows each corner of the frame to be color corrected to combat any shift in color between the center and edges of the frame. Corrections can be made to red/cyan color shading and blue/yellow color shading from -9 to +9 relative to the green channel.FUJIFILM M-Mount Adapter key features

Three-piece aluminium and stainless steel construction

27.8mm lens mount to sensor distance

Electronic connections and Function button

Compatible with Hybrid Multi Viewfinder

Lens profiles and corrections available through Mount Adapter Setting menu (firmware version 1.10 or later must be installed for using above features)

The M-Mount Adapter will be available in June 2012 for $199.99.

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Samsung NX20 now shipping in the US

PR admin — Wed, 23 May 2012 17:03:42 +0000

The new Samsung NX20 mirrorless camera is now shipping in the US and is currently in stock at Adorama. Unlike many of the recently announced cameras, there won't be any shortages of the NX20.

Samsung NX20 specifications at a glance:

20.3MP APS-C sensor
1/8000 shutter speed
8 fps
Instant sharing via Wi-Fi
Image stabilization
1080 30p full HD movie recording
3.o" OLED display
SVGA (800 x 600) EVF

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Ricoh patents an impact resistant lens cap

PR admin — Wed, 23 May 2012 15:21:01 +0000

Ricoh filed a patent 2012-93611 in Japan for an impact resistant lens cap. Here is the translated description taken from the Japanese Patent Office:

Fig.1 is an explanatory view in which showing the outline view of the camera as an imaging device with which the lens cap and lens barrel concerning the present invention are applied, and showing the stored condition of the movable body tube at the time of un-equipping with a lens cap.

Fig.2 is an explanatory view in which showing the outline view of the camera as an imaging device with which the lens cap and lens barrel concerning the present invention are applied, and showing the advance state of the movable body tube at the time of un-equipping with a lens cap.

Fig.3 is an explanatory view in which showing the outline view of the camera as an imaging device with which the lens cap and lens barrel concerning the present invention are applied, and showing the stored condition of the movable body tube at the time of wearing of a lens cap.

Fig.4 is drawing of longitudinal section showing an example of the camera with which it is equipped with the lens cap concerning the present invention, and is drawing of longitudinal section showing the stored condition of the movable body tube at the time of lens cap un-equipping.

Fig.5 is an enlarged drawing of the lens cap shown in Fig.3, and is the outline view which looked at the lens cap from the transverse-plane side of a camera.

Fig.6 is the outline view which looked at the lens cap shown in the Fig.5 from the back side.

Fig.7 is an outline view showing the state where removed the outside cover shown in Fig.5 and the inner cover member was viewed.

Fig.8 is a cross sectional view for describing the fitting relation of the inner cover member of a lens cap and outside cover component which are shown in the Fig.5 and Fig.6, and is a figure showing the state before the external force by a shock is added to an outside cover.

Fig.9 is a cross sectional view showing the state where the external force by a shock was added in the outside cover shown in the Fig.8.

Fig.10 is a partial expanded sectional view expanding and showing the head part of the lens barrel shown in Fig.4.

Fig.11 is a partial expanded sectional view of the head part of a lens barrel showing the engagement relation of the a pair of engaging pawl component and movable body tube which are shown in Fig.7.

Fig.12 is a partial expanded sectional view of the head part of the lens barrel for describing an operation of the lens cap concerning the present invention, and is an explanatory view showing a lens barrel and a lens cap when external force is not added to the lens cap.

Fig.13 is a partial expanded sectional view of the head part of the lens barrel for describing an operation of the lens cap concerning the present invention, and is an explanatory view showing a lens barrel and a lens cap when external force is added to a lens cap.

Fig.14 is a partial expanded sectional view of the head part of a lens barrel showing other examples of the engagement relation of the a pair of engaging pawl component and movable body tube which are shown in Fig.7.

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Canon patents for 600mm f/4 and 400mm f/2.8 lenses

PR admin — Wed, 23 May 2012 14:49:47 +0000

Canon filed a patent (2012-88427) in Japan for 600mm f/4 and 400mm f/2.8 lenses:

Patent release date: May 10, 2012
Patent filed on October 18, 2010
600mm f/4 lens:
- Focal length: 585.00mm
- Aperture: 4.12
- Image height: 21.64mm
- Lens length: 468.50mm
- Back focus: 90.78mm
- Lens design: 15 elements in 9 groups, one aspherical element, two UD elements
400mm f/2.8 lens:
- Focal length f = 391.86mm
- Aperture: 2.88
- Image height: 21.64mm
- Lens length: 367.51mm
- Back focus: 50.01mm
- Lens design: 14 elements in 9 groups, two aspherical elements, one UD element

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Pentax K-30 officially announced

PR admin — Mon, 21 May 2012 23:28:33 +0000

The Pentax K-30 is now officially announced. The specs at a glance:

Coldproof
Large 3 inch LCD
Low profile glass pentaprism viewfinder
6 frames per second continuous shooting
Programmable front and rear e-dials
In-camera HDR shooting modes
Compact yet durable body
1080p video
Live View focus peaking
77 segment metering system
ISO speeds up to 25600
Traditional, Auto Picture and Scene modes
Rechargeable Li-Ion or AA battery compatible

Available Pentax K-30 kits:

Pentax K-30 will start shipping in July, 2012

Press releases:

Featuring weather resistant capabilities, new mid-level DSLR is the perfect creative companion for active travel and outdoor photographers

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new weather and dust resistant digital SLR camera – the PENTAX K-30. Ideal for photographers with active outdoor lifestyles, the new PENTAX K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.

“No detail was overlooked when designing the dynamic new K-30 to be weather resistant,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “Every seam, every button, every hinge has been weather sealed for adventure-proof creative photography. Whether enjoying outdoor activities such as hiking in the Rocky Mountains or on vacation cruising along on the Maid of the Mist at Niagara Falls, photographers can stop worrying about weather conditions and start focusing on capturing the perfect shot.”

In addition to its versatile weather-proof capabilities, the new K-30 offers features including high-speed burst shooting at a maximum speed of six images per second, a high-speed shutter unit with a top speed of 1/6000 second, and convenient dual electronic dials for quick, fingertip access to exposure control and several Auto Picture and scene modes. Coupled with an ergonomic grip that provides firm, comfortable control of the camera, and a sporty, functional design, the K-30 assures dependable, flawless performance in the field. The new K-30 is available in three body colors: Crystal White and Crystal Blue, with brilliant, glossy finishes reminiscent of the finish of an exclusive sports car; and Black, for a traditional SLR look. It is also compatible with all PENTAX K-mount lenses.

Major features include:

Weather resistant design ideal for travel and outdoor photography
Featuring 81 seals set in its compact, lightweight, portable body, the K-30 is built to be weather, dust and cold resistant with proven functionality in sub-freezing temperatures as low as 14°F (-10°C). Its exterior has been designed to be both sporty and functional for active outdoor photographers – a large grip provides a firm, secure hold of the camera; a low-profile pentaprism housing for reduced height; and a rounded, soft-rubber casing for a solid grip of the camera during vertical shooting.

Newly developed SAFOX IXi+ Autofocus (AF) module for improved autofocus performance
The K-30 features the new state-of-the-art SAFOX IXi+ AF sensor module, which assures responsive, high-precision autofocus operation by incorporating a diffraction lens to minimize chromatic aberration in accordance to the characteristics of each individual lens. A dedicated sensor also factors the light source into its calculations at the time of shooting. Additionally, 9 of its 11 focus points have cross-type sensors to capture subjects in sharp focus, while a spotbeam assists the AF system during low light situations. The K-30’s AF algorithm has also been upgraded in all areas for efficiency and accuracy. A new expanded area AF function allows the sensor module to continue to track a moving subject in AF select mode, even when it moves out of a pre-assigned auto-tracking area, by assessing distance data collected by neighboring focus sensors. This greatly improves the accuracy and speed of detecting moving subjects during autofocus shooting, and autofocusing performance when using a telephoto lens.

High resolution, low noise, true-to-life image reproduction
The K-30 incorporates the latest 16 megapixel APS-C sized CMOS image sensor with a large image-capturing area measuring 23.7mm by 15.7mm. It assures high speed image data readout to deliver super high resolution, rich gradation digital images with approximately 16.28 effective megapixels. This image sensor is coupled in the K-30 with the PENTAX “PRIME M” imaging engine for outstanding full 1080p HD movie clips (1920x1080 pixels at 30 frames per second), in addition to outstanding still image capture processing. The camera also minimizes luminance noise at low sensitivities, while offering a wide sensitivity range between ISO 100 and ISO 12800 (ISO 25600 maximum when expanded via a custom function).

Optical finder with 100% field of view
Despite its compact body, which is smaller and lighter than traditional mid level DSLR camera models, the K-30 comes equipped with a glass pentaprism finder featuring a 100% field of view and approximately 0.92X maximum magnification (with a 50mm f/1.4 lens at infinity) to cover the entire field of view for easy focusing and framing. Since its viewfinder delivers a clear view of the subject even in the brightest sunshine while also eliminating parallax, the K-30 responds efficiently and reliably to demanding applications and subjects, such as landscapes requiring delicate, high-precision framing, and sports scenes where the timing of shutter release is critical. The K-30 also accepts interchangeable PENTAX Natural-Bright-Matte III focusing screens to facilitate manual focusing operation. Optional focus screens include cross-lined and scale types, to accommodate more specialized applications.

High-speed burst shooting at approximately six images per second
When photographing sporting events, concerts or wildlife, the K-30’s high-speed burst shooting function comes in handy, allowing the photographer to capture active, fast moving subjects in a series of images at a maximum speed of approximately 6 frames per second (in JPEG format).

Advanced Live View shooting
Thanks to the latest CMOS image sensor and PRIME M engine, the K-30 offers a clear, true-to-life Live View at a smooth 60 frames per second. It also features a focus peaking function during live view to improve manual focusing speed and accuracy. Live View on the K-30 also offers a choice of three grid display patterns including a Golden Section overlay, and detailed information overlay if desired by the photographer.

High quality video recording
The PENTAX K-30 features full HD video recording to capture high quality movie clips in 1080p resolution (1920x1080 pixels). The efficient h.264 compression format offers a choice of frame rates (30, 25 or 24 frames per second) at 1080p, or up to 60 FPS at 720p, to accommodate user specific applications. Video recording options are flexible, allowing the photographer to select aperture or shutter exposure control, while PENTAX Shake Reduction helps stabilize captured video. Users may add creative artistic effects to recorded clips using various Custom Image modes or record subjects in a series of video clips with the Interval Movie Shooting mode.

User friendly Auto Picture and Scene modes
The K-30 features the PENTAX-original Auto Picture mode, which analyzes a scene then automatically selects the most appropriate shooting mode from Portrait, Landscape, Macro as well as others. This allows the photographer to concentrate on image composition and other creative elements while leaving more technical settings to the K-30, such as shutter speed, aperture, white balance, saturation, contrast and sharpness. The K-30 also offers 19 creative Scene modes, including Night Scene Portrait, Pet, Backlight Silhouette, and more, to simplify photographing unique subjects and scenes that often require uncommon camera settings.

PENTAX Shake Reduction (SR) mechanism for sharp, blur free images
The PENTAX K-30 incorporates the PENTAX-developed SR mechanism, which effectively reduces blur due to camera shake by approximately four shutter steps. Usable with all PENTAX compatible lenses*, including those produced for film format SLR cameras, this mechanism produces sharp, blur free images even under demanding conditions that are prone to camera shake, such as when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in twilight. The K-30's SR system also offers several other useful features to assist the photographer during shooting, including an Automatic Horizon Correction function to assure high precision image framing and effortless adjustment of horizontal alignment, a Composition Adjustment function to allow minute adjustments of image alignment horizontally/vertically/axially, and an ASTROTRACER mode to eliminate light trails during astronomical photography in combination with the optional O-GPS1 GPS Unit (available separately).
* Lenses compatible with this mechanism: PENTAX K-, KA-, KAF-, KAF2- and KAF3-mount lenses; screw-mount lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be available with certain lenses.

A selection of image processing tools for creative, personalized expression
The K-30 features a Custom Image function, which allows the user to easily and quickly select the desired finishing touch for a particular image. Choose from 11 custom settings including Bleach Bypass that creates a dramatic visual effect similar to that used in motion pictures, and Cross Process to produce fanciful, eye-catching images boasting dramatic colors. The K-30 also offers a choice of 19 creative digital filters including Miniature, which transforms an actual scene into what appears to be an image of miniature models. These filters add distinctive visual effects to captured images producing creative, artistic images without the need for a computer. The user can further expand the creative possibilities by applying multiple filters and processing modes to a single image.

Choice of two power sources
In addition to the included lithium ion battery capable of capturing approximately 480 images with a single charge**, the K-30 can also be powered by four AA-size batteries using the optional D-BH109 AA Battery Holder. Since AA batteries can be easily obtained almost anywhere around the world, there’s no worry about battery shortages, even when shooting for an extended period of time or in remote locations.
** Under testing conditions prescribed by PENTAX, using the D-LI109 Rechargeable Lithium-ion Battery with no flash discharges.

Additional features include:
• Large, wide angle viewable 3-inch LCD monitor with approximately 921,000 dots of resolution
• 77 segment multi-pattern metering system for accurate light measurement
• DR (Dust Removal) mechanism to shake dust off from the surface of the CMOS image sensor
• PENTAX-designed Hyper control system to assure fast and flexible response to the photographer’s creative intentions
• Dynamic range expansion function to compensate for blown out (overexposed) and muddy (underexposed) areas of an image
• Retrieve and save RAW data from buffer memory for a just-recorded JPEG image
• RAW/Fx multi-function button for on-the-fly switching of image file formats, as well as for assignment and instant recall of other specific functions
• SILKYPIX Developer Studio 3.0 for PENTAX (RAW processing engine developed by Ichikawa Soft Laboratory) included

Pricing and Availability
The new PENTAX K-30 will be available at retail outlets nationwide and online in July 2012 with a suggested retail price of $849.95 for body only, and $899.95 for the kit including the DA L 18-55mm zoom lens.

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The new Panasonic Lumix G Vario 12-35mm f/2.8 lens will cost $1300!

PR admin — Mon, 21 May 2012 18:28:04 +0000

The new Panasonic Lumix G Vario 12-35mm f/2.8 lens is listed on Amazon for $1,299.99. This is a very high price tag, considering that the Olympus M. Zuiko Digital ED 12mm f/2.0 lens costs "only" $799.

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Additional Pentax K-30 images and specs

PR admin — Mon, 21 May 2012 15:57:24 +0000

Some more Pentax K-30 images found on pentaxone.fr.

Here is a better resolution image of the different K-30 color variations (click for larger view):

Here are some translated specs for the Pentax K-30 from Ricehigh:

Open SLR Weather resistant stainless steel chassis and
(Splashing water, snow, dust and sand, protecting electronic circuits against)
* Excellent Image Quality

16MP APS-C CMOS sensor
High-speed image data signals to read and full detail a newly developed CMOS image sensor 16 MP APS-C (23.7X 15.7mm)
Vibration Sensor Blocker SR (Shake Reduction) available.
ISO 25 600 sensitivity.
Cleaning System

* Outstanding Video Image Quality

1080p Full HD video recording (1920 x 1080 pixels) High-quality video capture
Codec H.264 recording format
Frame rate to the user a choice to accommodate specific applications (Full HD 30, 25 or 24 fps, and HD resolution of up to 60 fps) to provide
Exposure Compensation (P, Av or M)
Video Editing and Customization
Custom Image (Cross Processing, Monochrome, inverse Movie, Bleach Bypass, Muted, Bright, Vivid, Landscape, Portrait, Natural, Glossy)
Digital filters (Color, Color Invert, Color, Toy Camera, Retro, High Contrast Extract)
Intermittent Feature Film (within the specified range is a series of images, and (99 hours) makes a video clip

* Fast and Sharp

Continuous shooting 6 frames / sec. Up to 30 JPEG and RAW 8
Estantane speed 1/6000 'e sec. To freeze the action in an image. Sports photography, and action for children

* Ease of Use

3 "(inch) LCD screen, 921 000 points, extra-wide 170 ° viewing
100% pentaprism viewfinder for a great comfort
Dual-Processor for direct access to various settings
Dual Power AA / AA batteries feature lithium-ion or
Auto exposure modes and a wide selection of digital filters

* Many Features

Custom Photo 9 modes (Bright, natural, portrait, landscape, lively, bright, quiet, ağırtmasız positive, unlike film, single-color, cross-processing)
Extending the dynamic range of highlights and shadows for more information
Multi-exposure
Interval Timer Shooting
Built-in RAW development
23 custom functions
Buttons / privatization
Flicker Reduction
Electronic level
Focus peaking
Lens correction
Copyright Information
Pixel mapping
Electronic level

There already some rumors about more upcoming Pentax DSLR cameras: K1, K3 and K-5n.

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Pentax introduces SMC DA 50mm f/1.8 lens

PR admin — Mon, 21 May 2012 10:36:05 +0000

Pentax SMC DA 50mm f/1.8 lens

Pentax announced the new SMC DA 50mm f/1.8 lens that was part of the 2012 roadmap. The new lens will cost $249.95 and will start shipping in July 2012:

Compact, lightweight autofocus lens designed exclusively for PENTAX K-Mount interchangeable-lens digital cameras

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens’ image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.

“The new PENTAX-DA 50mm f/1.8 lens is ideal for photographers interested in portraiture and general photography,” explains John Carlson, Sr., Manager of Sales and Marketing, PENTAX RICOH IMAGING AMERICAS CORPORATION. “The lens measures just 1.5 inches long and weighs only 4.3 ounces, making it small enough and light enough to accompany photographers on all kinds of outings.”

When mounted on a PENTAX K-mount ILC camera body, the PENTAX-DA 50mm f/F1.8 lens delivers a focal length of 50mm or 76.5mm in the 35mm format. The lens’ f/1.8 maximum aperture and round diaphragm blades enable it to produce a natural “bokeh” (out-of-focus) effect, which gives the blurry elements in an image a softer, rounded and more pleasing appearance. Additionally, the f/1.8 aperture makes it possible to increase camera shutter speed when photographing in poorly lit conditions, which minimizes camera shake and helps eliminate blur.

For extra preventative measures, the front surface of the PENTAX-DA 50mm f/1.8 lens is treated with the company’s original SP (Super Protect) coating, which repels dust, water, grease, and other substances that may adhere to the surface of the lens. The protective coating promotes trouble-free use in all kinds of shooting situations.

The PENTAX-DA 50mm f/1.8 lens will be available July 2012 with a retail price of $249.95.

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Panasonic announced Lumix G Vario 12-35mm f/2.8 lens for Micro Four Thirds

PR admin — Mon, 21 May 2012 06:11:58 +0000

Panasonic announced their new Lumix G Vario 12-35mm f/2.8 lens for Micro Four Thirds. This lens was initially displayed during CES 2012. Shipping will start in August. Pricing was not announced (Panasonic likes to announce their pricing few weeks prior to shipment).

Update: the lens is now listed on Amazon for $1,299.99.

Press release:

Panasonic's Premium LUMIX G X VARIO 12-35mm Lens Offers Exceptional Design, Achieving Increased Functionality for Spectacular Image Quality

SECAUCUS, N.J., May 21, 2012 /PRNewswire/ -- Today, Panasonic announced a new digital interchangeable standard zoom lens, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035). The newest addition to the company's premium lens brand "X," which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard, this lens offers a versatile zoom range of 12-35mm (35mm camera equivalent: 24-70mm) and features constant F2.8 aperture brightness at entire zoom range. Suitable for professionals and enthusiasts, this new lens captures a wide range of scenes from dynamic landscapes to available light and studio-lit portraits and features superb image rendering for lifelike textures and crisp edge-to-edge contrast.

The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens incorporates Panasonic's unique Nano Surface Coating technology which minimizes reflections at entire visual range (380nm-780nm), resulting in a dramatic reduction of ghosts and flare for extremely clear picture quality. The lens's newly integrated POWER O.I.S. (Optical Image Stabilizer) effectively compensates for both small, fast movement and large, slow movement, making it easy to shoot extremely clear photos even in low-lit situations such as at night or indoors.

Boasting outstanding compactness, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens is approximately 73.8mm in length and 10.76oz in weight, resulting in extreme mobility. Additionally with a rubber ring on the lens mount, the new lens is designed to stand up against splash and dust making it ideal for outdoor photography enthusiasts. A highly reliable metal mount endures long time use.

The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens system is comprised of 14 lenses in nine groups. The UED (Ultra Extra-Low Dispersion) lens minimizes chromatic aberration while the UHR (Ultra High Refractive) lens realizes high descriptive performance from corner to corner. Featuring high contrast and resolution from the center to corner at entire zoom range, the new LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens has the ability to capture the details of scenery or portrait with rich perspective.

The lens's superior inner focus system provides for excellent resolution and contrast without changing the overall length from full life-size magnification to infinity. Seven blades give the aperture a rounded shape that produces an attractively smooth defocus effect in out-of-focus areas when shooting at larger aperture settings. Adopting an inner focus system driven by a stepping motor, the lens's superior design provides smooth and near silent focusing action which is ideal for both picture and video recording. When the lens is mounted on any LUMIX G Micro System camera body, users can take advantage of the high-speed, high-precisions Contrast AF (Autofocus) system.

The Panasonic LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035) lens will be available in August 2012 . For more information about Panasonic LUMIX digital cameras and lenses, please visit www.panasonic.com/lumix.

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What else is new? [weekend digest]

PR admin — Mon, 21 May 2012 02:05:13 +0000

Limited edition film? Yes, it does exists: Lomography is now taking pre-orders for Orca 110 B&W 100 ISO film. Only 5000 units will be produced. Shipping starts next week.
Those new Gariz leather cases for the Fuji X-Pro1 camera can be purchased on eBay:

B&H currently has a used Fuji X-Pro1 for $1,579.96:

Apple filed a patent for multi-point focus/exposure selection for the iPhone:

This camera can capture both the sun and the stars in broad daylight:

30 minute limit on video recording could be removed if the World Trade Organization's Information Technology Agreement (ITA) is expanded.
Two interesting projects from Kickstarter - The Backer Capper Lens Swapping System and An Artistic Selective Focusing SLR/DSLR Camera Lens System:

Nauticam NA-5DMKIII underwater housing for Canon 5D Mark III camera

PR admin — Sun, 20 May 2012 17:46:41 +0000

Nauticam announced a new underwater housing NA-5DMKIII for Canon 5D Mark III. With a depth rating of 100m, the NA-5DMKIII will be available on June 1st, for $3600.

Press release and additional images:

Nauticam NA-5DMKIII Innovation Underwater

As the international leader in innovative underwater camera housing technology, Nauticam is pleased to announce support for the 22mp Canon 5D Mark III. The NA-5DMKIII housing builds on Nauticam’s solid reputation for ergonomic functions, extensive control options and ease of operation while upholding the robust quality standards that have become a hallmark of the Nauticam brand. Nauticam takes great pride in delivering excellence well beyond expectations.

Canon 5D Mark III

Canon 5D Mark III improves upon the ground breaking 5D Mark II in every way. This camera shares the fast 61 point autofocus system from Canon’s flagship 1Dx, a 22 megapixel imager with class leading low light performance, 6 frames per second continuous shooting, and a more intuitive control layout. Rather than an upgraded Canon 5D Mark II, this camera could be more appropriately viewed as a full frame Canon 7D with its enhancements to ergonomics, focus accuracy and speed, and continuous shooting ability.

Canon 5D Mark II was a remarkable advancement in video production, providing a cinematic look and feel with outstanding low light performance that has been used in feature films, low budget documentaries, and enthusiast videography. 5D Mark III improves this feature set substantially with new video features, including an ALL-I compression that requires less computing power to edit and more color correction latitude.

Nauticam NA-5DMKIII

The NA-5DMKIII underwater housing custom built for Canon 5D Mark III is a refinement of the acclaimed design used in NA-7D for Canon 7D. Nauticam took Canon SLR housing ergonomics to another level with relocated command dials and piano keys found on NA-7D, and has built upon these advancements with NA-5DMKIII.

The industry leading engineering of the existing Nauticam housings is obvious with the easy and secure locking latch system, unrivalled port lock lever, piano keys that relocate key controls for easy handle access, and the exceptional interchangeable viewfinders.

Imaging Prowess at Your Fingertips

Designed by photographers for those who demand the best, the NA-5DMKIII puts the controls that matter where they can easily be used. Gripping the comfortable rubberized handles, it is obvious you are in command of a professional tool. While never releasing grip, the right forefinger activates Nauticam’s patented two stage shutter release. The gearing in this control allows the photographer to precisely feel the half and full press positions of the shutter release for exact focus control.

Large diameter knurled wheels control the Main Dial and Quick Control Dials. These dials are simple to operate with a single finger, and their large size and tactile feel allows easier operation while wearing cold water gloves. These key controls change f-stop and shutter speed, and are also an easy way to scroll through camera menus.

The right thumb can quickly activate a new double paddle lever assembly that operates both AF-On and Movie Record. AF-On is an essential control, used to activate focus by default, but reassignable for focus and exposure lock. The ergonomic placement of movie record is important, allowing clips to be started and stopped while minimizing camera movement.

The 5D Mark III Live View/Movie Switch is placed at the right thumb, allowing quick changes between shooting modes. A lever accessing ISO is also located for fingertip control at the right thumb. ISO is exceptionally important when shooting movie clips with a digital SLR as the primary exposure control, and easy access allows quick exposure changes.

Acclaimed piano key controls on the housing back route Set and Quick Control to the handles, providing convenient access for quick function changes via the Quick Control Menu.

Focus Point Selector is a gentle reach from the right handle, allowing easy movement between the 61 autofocus points (five of which are a new double cross type, and 41 of which are cross type sensors).

The camera’s multi-controller joystick is activated via a multi-controller pad that allows diagonal movement in addition to the more common up / down / left / right functions.

At the left handle, playback is easily reached by the left thumb. A fingertip zoom / focus control allows easy operation of zoom lenses or manual focus with accessory lens gears.

Of course, all the requisite function buttons are appropriately positioned around the easily viewed LCD window and will function with exacting precision at any depth up to 100 meters.

All of these ergonomic refinements are in pursuit of one goal: The most ergonomic underwater imaging system possible. Nauticam NA-5DMKIII allows the camera operator to access all key camera controls with their hands on the handles, and their eye on the viewfinder or external video monitor.

In addition to carefully considering control placement for the ultimate in ease of operation in water, Nauticam has also put considerable effort into features that allow easier camera loading. No controls require pre-setting before installing a camera into the housing, eliminating the possibility of wasted dives to do incorrect camera installation.

Standard Features That Are Anything But Standard

Nauticam pioneered numerous engineering breakthroughs in previous housings that are integrated into NA-5DMKIII.

The housing Locking Latch System has received acclaim worldwide for its ease and functionality. These recessed latches are equipped with safety locks to eliminate accidental opening, yet require minimal hands strength to operate. These locking latches will not pinch fingers like stainless steel buckles can.

Port changes have never been simpler than utilizing the Patented Nauticam Locking Port Release. No wrestling, no twisting, no misalignment - just seat and lock. Lens changes are also easily accomplished without removing the camera from the housing via the lens release button logically accessed on the housing front.

The lightweight, rugged Nauticam handles are generously contoured with a durable over-mold process of comfortable non-slip soft touch rubber. Virtually any hand size can be accommodated with spacers available for cold-water glove use.

All Nauticam housings are machined from a solid block of seawater resistant aluminum alloy and then hard anodized making them impervious to corrosion. Hardware is marine grade stainless steel. Clear acrylic windows are protected with a scratch resistant coating.

Clearly Superior Vision

A high performance camera like the Canon 5D Mark III demands perfect focus for optimal results. Fortunately, Nauticam has developed the most user-friendly interchangeable precision viewfinders in the world. The standard optical glass viewfinder is very good and travel friendly on large bright viewfinder, but many photographers prefer the ease of a magnified viewfinder with dioptric adjustment. Nauticam produces a “straight” 180° enlarging viewfinder and a 45° angled enlarging viewfinder to enhance the ease of close quarters work often associated with macro shooting. Both viewfinders have high quality optics allow viewing of the entire image. A patented external dioptric adjustment allows personal adjustment to a sharp-as-a-tack standard underwater and viewfinder changes can be executed in less than 30 seconds without using tools. Exceptional composition and focus accuracy have never been more accessible.

Illumination by Design

Lighting control is key to any successful underwater photography system. The NA-5DMKIII delivers professional diversity to meet every challenge. A single Nikonos sync port is included with each housing as standard equipment. S-6 or Ikelite style sync port bulkheads are available optionally, and can easily be installed or removed in the field. For more flexibility, a future hot shoe to fiber optic trigger capability will be available and will utilize the two pre-installed secure threaded optical sync connectors. The Nauticam system fiber optic cables are compatible with Inon and Sea & Sea strobes and provide reliable triggering with no electrical connections to maintain or flood.

Accessories to Achieve Imaging Excellence

Nauticam has the most extensive line of high quality optical ports available anywhere and all existing Nauticam DSLR ports will fit the NA-5DMKIII. This port line-up includes the award winning Nauticam White Balance Dome Port with a patented built-in white balance iris that makes in-water white balancing a breeze. Nauticam also provides the industry’s only locking extension rings in every size potentially required, thus preventing port slippage of any kind when using extension rings. Nauticam additionally offers a full range of port adapters allowing existing housing owners to use their current ports, reducing the cost of switching to a Nauticam housing. Port Adapters are available for Aquatica, Ikelite, Inon, Nexus M5 & M6, Sea & Sea NX, Seacam, Subal Version 3 & 4, and Zillion lens ports.

Professional Video Options

If the video capabilities of the 5D Mark III are of primary importance, Nauticam’s NA-DP4 housing for the SmallHD Monitor can take video performance to another level. The monitor housing easily mounts to the top of the NA-D4 and utilizes the optional HDMI Bulkhead for true HDMI connectivity. Utilizing DP4 features like Focus Peaking, Focus Assist, False Color, 1:1 Mapping and DSLR Scale, this larger monitor vastly improves composition, focus capability and exposure visibility.

Specifications

Depth Rating: 100m

Dimensions (with handles mounted): 353mm x 187mm x 133mm (13.9in x 7.4in x 5.2in)

Weight: 2.8kg (6.2 lb.)

Standard Features

Patented Locking Port Release Lever

Sensitive Two Stage Shutter Release Lever

Optical Strobe Connectors

Rubberized Ergonomic Grips

2 Customizable Accessory Ports (allowing use of optional Nikonos, S6, or Ikelite Strobe Connectors, Hydrophone, Video Out, or Remote Control Connectors)

Embossed Control Function Labels

Quick Release Camera Mounting Shoe

Lens Release Button

Four Strobe & Accessory Base Mounting Locations

Complete Access to All Key Camera Controls

Stainless Steel Support Brackets for Handles

.66x Optical Pickup Finder (Enhanced 180 deg Viewfinder with External Diopter Adjustment

Audible and Visual Leak Alarm

Model Number: 17305

USA Retail Price: $3600

Estimated Shipping Date: June 1, 2012

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The latest rebates from Sigma, Sony, Canon and Nikon

PR admin — Sun, 20 May 2012 02:13:02 +0000

This is an update list of the current rebates on photo equipment, now including up to $200 off Sigma lenses:

Tamron:

Sigma:

Sony:

Canon:

Nikon:

Quantum:

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Winner of the “Photographer’s Guide to the Fujifilm X10″ book announced

PR admin — Sat, 19 May 2012 15:58:40 +0000

The winner of the "Photographer’s Guide to the Fujifilm X10" book giveaway is Alejandro Valderrama. Congratulations!

If you did not win, the book can be purchased from Amazon US and Amazon UK.

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Hasselblad cameras price reduction

PR admin — Fri, 18 May 2012 17:55:44 +0000

The cost of owning one of the world’s most coveted high-end cameras has just been dramatically reduced, following the launch of a landmark global marketing initiative by Hasselblad:

The makers of the world's most advanced camera system have announced plans to cut the cost of ownership on a number of models - including a massive 22.9% off the entry-point H4D-31 (with 35-90mm lens) and 20.59% off the company's 'ultimate photography tool', the 60 megapixel H4D-60 camera.

Under the revised pricing structure the H4D-31 (incl. 35-90mm lens) has been reduced by 3,565 euros to 11,995 euros. The H4D-60 cost is down 6,200 euros to 23,900 euros.

Chris Russell-Fish, Hasselblad's Global Sales and Marketing Director said: "This is a groundbreaking move and a very important day indeed for every photographer who aspires to own one of the best cameras in the world. For many, price has long been the biggest barrier to ownership. Now we have substantially reduced prices on six units and there really has never been a better time to get your hands on a Hasselblad. Photographers can now buy into our fully integrated H System capture solutions with an H4D-31 camera body for less than 9,000 euros."

He added: "This price reduction campaign is part of an innovative and dynamic marketing strategy for the company, ahead of the world's biggest photographic trade fair; photokina, Cologne, in September. We are determined that more of the world's serious creative photographers will now have unprecedented access to a Hasselblad at a price they can afford."

The popular Hasselblad trade-in opportunity will also continue. Russell-Fish explained: "We have adjusted this programme to reflect our new price structure. Photographers can get more information online."

Under the new deal the H4D-40 unit is reduced by 1,000 euros; the H4D-50 by 3,000 euros; the H4D-50MS by 3,000 euros; the H4D-200MS by 4,500 euros and the CFV-50 Digital Back by 2,000 euros.

And in a separate stand-alone offer customers who buy a new Hasselblad camera and lens before the end of July will be eligible to purchase a second lens at just 50% of the manufacturer's recommended sales price.

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Samsung updates

PR admin — Fri, 18 May 2012 17:13:43 +0000

Samsung published a press release this week to announced the US pricing for their latest NX mirrorless cameras - not sure what they had in mind since the prices have been available from the day of announcement:

Samsung NX20: $1,099.99
Samsung NX210: $899
NX1000: $699 (also available in white)

Engadget and The Verge recently posted hands-on review for the new Samsung NX cameras.

After talking to Samsung's Senior Vice President of Mobile Entertainment, Engadget now reports that the company will continue the developing and manufacturing of point and shoot cameras. A week ago the WSJ reported that "low-end compact camera offerings will gradually be reduced, as we are now concentrating on the mirrorless segment".

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Pentax K-30 UK price: £700, release date: June 25th

PR admin — Fri, 18 May 2012 17:02:46 +0000

As some readers reported yesterday, Amazon UK had listed the Pentax K-30 for £699.99 on their website. The entries are now removed but pentaxforums was able to get a screens shot. The release date was listed as June 25th, 2012.

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Olympus is teasing again

PR admin — Fri, 18 May 2012 16:23:32 +0000

Techradar received another teaser from Olympus with the text:

"A Portrait! What could be more simple and more complex, more obvious and more profound."

Olympus is probably preparing to release their high end 75mm f/1.8 portrait and 60mm f/2.8 macro lenses:

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Canon EOS Rebel T4i (650D) camera specs

PR admin — Fri, 18 May 2012 10:46:03 +0000

Nikon recently announced their new entry level Nikon D3200 camera and this could mean only one thing - Canon will follow. Canonrumors posted those EOS Rebel T4i/650D specs:

18mp
9 AF Points, all cross-type
Touchscreen LCD
Continuous AF in LiveView & video recording
June announcement

FYI: the Canon EOS Rebel T3i was announced on February 7th, 2011.

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Sony NEX-F3, A37 and 18-135mm f/3.5-5.6 lens announcement

PR admin — Thu, 17 May 2012 04:25:34 +0000

Sony just announced their new mirrorless NEX-F3, SLT-A37 cameras and a new 18-135mm f/3.5-5.6 lens.

Sony NEX-F3 specs:

APS-C size image sensor with 16.1 effective megapixels
180° tiltable LCD for easy self-portraits
Built-in flash helpful in low-light conditions
Auto Portrait Framing for easy, top-quality portraits
AVCHD (50i/25p) ensures smooth, high quality video
Clear Image Zoom doubles effective focal length while maintaining full pixel count
Great results made easy with Superior Auto mode
Long 470 shot battery life and easy USB charging

Sony A37 specs:

16.1 effective megapixel Exmor™ APS HD CMOS sensor
High-speed shooting up to 7fps with Full-time Continuous AF in Tele-zoom Continuous Advance Priority AE mode, thanks to the Translucent Mirror Technology
Responsive, accurate 3-cross 15-point phase detection autofocus
High-resolution Tru-Finder™ with 100% coverage
AVCHD (50i/25p) ensures smooth, high quality video
Auto Portrait Framing for getting a top-quality portrait
Tiltable LCD making low/high-angle shootings easier
High sensitivity with wide ISO 100-16000 range
Clear Image Zoom doubles effective focal length while maintaining full pixel count
Great results made easy with Superior Auto mode

Sony NEX-F3, A37, 18-135mm pre-order options:

Coverage from around the web:

First impressions: The Sony A37 in Santa Monica
First impressions: The Sony NEX-F3 in Santa Monica
Sony NEX-F3 hands-on at Gizmodo and The Verge.
Sony NEX-F3 and A37 cameras hands-on and sample shots
Hands-on videos on the new Sony products:

Press releases:

Sony’s New α NEX-F3 Camera Packs DSLR-Size Sensor and Advanced Feature Set into Small, Stylish Body

Lightweight Model Features 16.1 Megapixel APS-C Sensor, 180° Tiltable LCD, Built-in Flash, Auto Portrait Framing and more

SAN DIEGO, May 16, 2012 – Sony’s α NEX-F3 digital camera delivers professional quality photos with a compact, pocket-sized body, allowing consumers to explore the creative world of high-quality, interchangeable lens photography in a refreshingly fun and entertaining way.

The new NEX-F3 camera features the same space-saving mirrorless design as other models in Sony’s E-mount family as well as an advanced, 16.1 effective megapixel Exmor™ APS HD CMOS sensor, identical in size to sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, resulting in flawless, low-noise photographs and crisply detailed Full HD videos (60i/24p). Photographers can also easily create images with beautiful defocus effects, where the subject is focused sharply against a smoothly blurred background.

“Sony continues to redefine digital photography with our E-mount series, packing a large APS-C size sensor into a small, lightweight camera body to produce professional-quality images with ease,” said Mike Kahn, director of the Alpha business at Sony. “Featuring a diverse set of imaging technologies and offered at a great price, the new NEX-F3 model reinforces our commitment to this rapidly growing compact system camera market.”

The NEX-F3 camera adds a whole new perspective to self-portraits with a 180° Tiltable LCD screen, a first for Sony’s E-mount camera line. By simply holding the camera at arm’s length and flipping the LCD screen vertically, users can adjust the on-screen preview image and properly frame photos.

Additionally, the new model features a useful built-in flash to broaden shooting options indoors or in low light situations. Already introduced on Sony’s acclaimed NEX-7 camera, this pop-up flash handily brightens portraits and other shots without the need to carry an additional flash accessory.

The new NEX-F3 camera also includes the new Auto Portrait Framing feature for creating top-quality portraits quickly and easily. This innovative feature identifies a subject’s position in a composed image, and follows the “rule of thirds” to trim the scene appropriately around the subject’s face, creating a beautifully composed portrait. The cropped portrait is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.

By Pixel Super Resolution Technology is also used for the “Clear Image Zoom” feature, which digitally doubles the effective magnification of any lens attached to the camera. Ideal for travel and everyday shooting, it’s a great way to boost maximum focal length without carrying extra hardware.

Other convenient essentials added to the new NEX-F3 camera include the Superior Auto mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically. Battery stamina has been boosted to an industry-leading 470 shots (approx.) on a single charge – an approximate 18% improvement over its predecessor, the NEX-C3 model.

The camera is compatible with the FDA-EV1S viewfinder accessory (sold separately), which offers a high-contrast, high-resolution OLED viewfinder display and a wide viewing angle. The NEX-F3 model also features a high-quality, premium-feel grip for more comfortable handling and can be charged via either USB or a standard AC outlet.

New Model Features High-Quality 16.1MP APS-C Image Sensor, up to 7 fps Shooting, High- Resolution Electronic Viewfinder and more

SAN DIEGO, May 16, 2012 – Lightweight, easy to use and packed with a variety of useful features, the new Sony SLT-A37 camera is an ideal choice for consumers eager to explore the world of interchangeable lens DSLR photography.

The new α37 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This innovative technology also allows the new α37 camera to grab split-second action with a burst of sharply focused images. Shots can be captured at up to seven frames per second in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor’s image is magnified by approximately 1.4x.

The camera has a precision 3-cross 15-point AF system with tracking autofocus that keeps faces and fast-moving subjects in sharp focus. From action-packed sports to spontaneous family portraits, it will ensure that all the drama and beauty of that special moment is captured.

“Delivering lightning-fast shooting speeds and autofocus plus advanced full HD video capture, our innovative Translucent Mirror Technology continues to serve as the backbone of our A-mount line of cameras,” said Mike Kahn, director of the Alpha business at Sony. “Featuring this unique technology plus a host of exciting new features and an attractive price tag, our new α37 camera brings a whole new meaning to the term ‘entry level DSLR’.”

Framing and focusing is easy with the camera’s high-resolution Tru-Finder™ electronic viewfinder. With a high 1440k dot resolution, excellent contrast and 100% field of view, it matches or exceeds the abilities of many optical viewfinders. Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder™ EVF or the tilt-angle 6.7 cm (2.7") Clear Photo™ LCD screen, making it easy to create shots with a customized, professional finish.

Additionally, the Sony α37 camera helps inexperienced photographers create top-quality portraits with ease. The new Auto Portrait Framing mode identifies the subject’s position in a composed image and follows the “rule of thirds” to trim the scene and create a beautifully framed portrait. The cropped photo is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.

The 16.1 effective megapixel Exmor® APS HD CMOS sensor inside the α37 camera captures finely detailed, low noise stills and Full HD video. It’s teamed with the latest BIONZ® image processor that extends sensitivity to an ISO 100-16000 range, broadening options for low-light shooting without flash. Shared with all α A-mount cameras, SteadyShot INSIDE™ stabilization cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.

The new α37 camera also features Superior Auto Mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.

New Lightweight 18-200mm Telephoto Zoom Lens for Sony α NEX

An ideal travel partner for the NEX-F3 camera, the new SEL18200LE E18-200mm F3.5-6.3 OSS LE telezoom lens offers a powerful 11x zoom range and superb resolution in an easy-to-carry package. Smaller and 12% lighter than the SEL18200 lens, the new E-mount model features Optical SteadyShot to compensate for the effects of hand-shake. It also features Direct Manual Focus to give users precise control over focus settings, resulting in crisp, beautiful images.

Pricing and Availability

The new NEX-F3 compact digital camera will be available this June in silver, black and white with an 18-55mm kit zoom lens (model SEL1855) for about $600. The new SEL18200LE telezoom lens will be available this July in black for about $850.

The camera kit, new lens and a variety of compatible accessories including the LCS-EJC3 carrying case, STP-XSG1 shoulder strap and STP-WS2 wrist strap will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

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