Here is another updated recap of all new lenses that were on display at the 2026 China P&E Imaging Show in Beijing:

Viltrox

Viltrox is teasing several new lenses:

• Viltrox 28mm f/4.5 Chip for L-mount
• Viltrox 26mm f/2.8 EVO pancake
• Viltrox 28mm f/2.8
• Viltrox 90mm f/2.2 EVO APS-C
• Viltrox 75mm f/1.8 EVO APS-C
• Viltrox AF 18mm f/1.2 Pro APS-C
• Viltrox AF 35mm f/1.2 Pro APS-C
• Viltrox AF 35mm f/1.4 Pro
• Viltrox AF 25mm f/1.7 MFT
• Viltrox HSS flash
• Viltrox tilt or shift or both lens

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7

Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses

Meike

Here are the expected new Meike lenses:

• Meike 85mm f/1.4 II MIX full-frame flagship second-generation lens (E/Z/L) featuring APO-level achromatic design
• Meike AF 85mm f/1.8 for Fujifilm GFX Lens
• New Meike MIX APS-C f/1.2 autofocus lenses for E/Z/X (58mm and two other focal lengths)
• New medium format autofocus lens debut

Meike is teasing a new lens for Fujifilm GFX medium format cameras

Venus Optics (Laowa)

Laowa will announce several new lenses on May 13th:

• Laowa 15-35mm
• Laowa 8-15mm f/2.8 fisheye
• Laowa 4.5-10mm f/2.8 APS-C zoom fisheye
• Laowa 15-24mm T8 / 15-35mm T12 probe zoom
• Laowa 35mm f/2.8 APO 1:1 macro
• Laowa 7.5mm f/2.8 Zero-D (APS-C, MFT)
• Laowa Axon AF 1-5x 5-10x macro

Is Venus Optics is working on a new Laowa wide-angle zoom autofocus mirrorless lens?

New LAOWA CF 7.5mm f/2.8 C&D-Dreamer AF Coming Soon

New LAOWA 180mm f/4.5 1.5X Ultra Macro APO AF Coming Soon

ZY Optics (Zhongyi)

ZY Optics (Zhongyi) will release new 30mm f/2.4 and 45mm f/1.4 lenses:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

Yongnuo

Yongnuo will have two new lenses – 35mm f/1.4 and 85mm f/1.4 with new VCM tech and an LCD screen on the lens:

Yongnuo is teasing a lens with a newly developed VCM motor

7Artisans

New 7Artisans 135mm f/1.8 MAX lens is coming on May 14th:

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May

TTartisan

TTartisan will release a new AF 24mm f/3.8 lens with VCM focusing motor and a minimum focusing distance of 0.3 meters (for E/Z/L mounts).  This lens was already on display at the 2026 CP+ show:

2026 CP+ show recap

TTartisan also displayed a new 85mm f/1.8 NEO full-frame lens for E/Z/L mounts:

Brightin Star

Brightin Star officially announced the previously reported 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens for E/Z/RF-S/EF-M/X/MFT cameras:

New Brightin Star 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens announced, intro price: $140

Brightin Star to announce four new lenses

Thypoch

The previously reported Thypoch Voyager 24-50mm f/2.8 lens is now officially announced and available for pre-order: B&H Photo | Thypoch store.

SG-Image

SG-Image displayed four new lenses (check website for updates):

• SG-Image AF EZICARI 18mm f/2.2 APS-C lens for X/E/Z/MFT
• SG-Image AF 25mm f/1.8 lens for MFT
• SG-Image AF 35mm f/2.2 CE full-frame lens for X/E/Z/L
• SG-Image AF 35mm f/1.4 APS-C lens for X/E/Z

Songraw

Update on the new Songraw Moonlit 50mm and 85mm f/1.2 lenses:

Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount

Megadap

Megadap will release a cinema version of their ETZ21 lens adapter.

DJOptical

New DJOptical 35mm F3.5 lens for Leica M-mount.

JC Optics

JC Optics will release a new 400mm f/8 full-frame telephoto manual focus lens with adjustable focus damping, featuring a 3-element, 2-group optical design and a minimum focusing distance of 100cm, and designed for E/Z/F/RF/EF/EF-M/X/MFT mounts (all-metal mount).

Vistlen

New Vistlen AF 85mm f/1.4 full-frame lens.

The post All new lenses from the 2026 China P&E Imaging Show (update #3) appeared first on Photo Rumors.

Here is the list of the main 2026 Camera Grand Prix (Camera GP) awards, organized by Japan’s Camera Journal Press Club (CJPC) –  they include products released in the Japanese market from April 1, 2025, to March 31, 2026. A committee of 57 members (including media, experts, and TIPA representatives) selected the winners:

Grand Prix Awards

• Camera of the year: Sony A7 V
• Lens of the year: Sony FE 50-150mm f/2 GM

Readers’ Awards (voted by general users)

• Readers’ award camera: Canon EOS R6 Mark III
• Readers’ award lens: Canon RF 45mm f/1.2 STM

Editors’ Choice Awards (Journalists Club Award)

• Fujifilm X-Half
• Sigma BF
• Ricoh GR IV Monochrome:

The Ricoh GR IV Monochrome camera won the 2026 Camera GP Editors’ Choice Technology Award

The post The 2026 Camera Grand Prix 2026 awards are out appeared first on Photo Rumors.

Canon is actively reviving and expanding its PowerShot compact camera lineup in response to renewed market demand, particularly from younger users and social media creators. This shift is driven by easing smartphone dominance, with compacts seen as creative tools and fashion statements rather than just point-and-shoots. Here is a recap from Canon’s report:

Key Insights from Canon’s 2026 Integrated Report

Canon’s official 2026 report (covering 2025 performance) highlights that the camera market contraction due to smartphones has eased. New user segments, especially young people focused on video and social media photography, are driving growth. Compact digital cameras are expanding again as tools that offer capabilities beyond smartphones, with ownership viewed as a cultural/fashion statement among younger generations.

• The PowerShot V1 (a 2025 video-focused model) is highlighted as a key example of this direction, positioned alongside existing models like the PowerShot G7 X Mark III, SX740 HS, and IXY 650.
• Canon increased compact camera production in 2025 and plans further expansion. The Imaging Group saw strong sales growth (up 12.5% to over 1 trillion yen), with compacts contributing alongside entry-level mirrorless cameras.
• Broader strategy: Strengthen products across categories (including compacts) with a focus on video, while maintaining leadership in interchangeable-lens cameras.
• This aligns with executives noting that current compact buyers are often new customers (not traditional Canon users), so future models will introduce “new technologies or use cases.”

Up to three new Canon PowerShot models are rumored for 2026, including two high-end models and one more mass-market option. These are expected to launch around Q3–Q4 (potentially tied to holiday shopping).

Canon compact camera rumors for 2026

Canon is reviving its compact camera line and has taken the #1 spot in Japan

The post Canon is actively reviving and expanding its PowerShot compact camera lineup appeared first on Photo Rumors.

Here are the latest financial reports from Nikon, Ricoh, Fujifilm, and Tamron:

Nikon FY financial results:

• Revenue: ¥290.00 billion (approx.$2 billion). Projection as of 2/8/26: ¥290.00.  -1.79% compared to fiscal ’25 actual.
• Earnings:  ¥16.7 billion (approx. $115.17 million). Projection as of 2/8/26: ¥21.00 billion. -49.15% compared to fiscal ’25 actual.  -20.48% compared to 2/8/26 estimate.
• Unit sales bodies: 910,000.    Projection as of 2/8/26: 900,000.   +5.88% compared to fiscal ’25 actual.    +1.11% compared to 2/8/26 estimate.
• Unit sales lenses: 1.3 million.   Projection as of 2/8/26: 1.3 million.   -0.76% compared to fiscal ’25 actual.

Ricoh FY2025 financial results:

• Cameras performed well and increased earnings, primarily driven by the Ricoh GR series.
• The segment overall reduced its operating loss through cost controls and robust camera sales, despite upfront investments in new businesses and a goodwill impairment in the drug discovery support business.

Ricoh FY2025 financial results (for the year ending May 12, 2026)

Fujifilm FY2025 financial reports:

• Revenue was JPY3,357.0 billion and increased 5.0% year-over-year.
• Operating income was JPY350.2 billion and increased 6.1% year‑over‑year.
• Net income attributable to FUJIFILM Holdings was JPY276.7 billion and increased 6.0% year‑over‑year.
• The annual dividend for FY2025 is expected to be JPY70 per share, marking the 16th consecutive annual increase.

Fujifilm Announces Financial Results for the Fiscal Year Ended March 31, 2026

Tamron’s 1st Quarter FY2025 financial results (Photographic Products)

• Before FY23: Approx. 5 new models per year
• Initial Medium-Term Management Plan: Target of 6-7 launches per year
• FY24: 7 launches achieved; FY25: 6 launches achieved
• New Medium-Term Management Plan: Targeting 10+ new model launches per year by FY26
• Net Sales: ¥11,305 million (-16.7% YoY): Significant decline driven primarily by weak OEM performance; other segments offset some impact at consolidated level.
• Operating Income: ¥2,390 million (-37.2% YoY)
• Operating Margin: 21.1% (-6.9 pts YoY): Profit hit by lower gross profit (sales decline + unfavorable product mix), plus higher material/utility costs, increased R&D, and personnel expenses.

The post The latest financial reports from Nikon, Ricoh, Fujifilm, and Tamron appeared first on Photo Rumors.

Here is what else is new:

Rumors: Leica killed the development of a new mirrorless medium format camera

Many Voigtlander lenses for Leica M-mount are now on sale

Leica Q3/Q3M/Q343 firmware update version 4.1 released

The rumored Leica M11-P, Q3, D-Lux 8, and APO-M 50 f/2 “Metal Gray” models may not be announced together, but a few weeks apart

Additional information on Gpixel – the Chinese company Leica has chosen for its next-generation sensors

Fujifilm Germany Merges Digital Camera and Instax Divisions, Reshuffles Leadership

Kolari Vision FUJIFILM X-T5 Full-Spectrum UV/IR Camera Listed

MAP Camera 2026 April Rankings – Fujifilm Takes 1st, 9th, and 10th

The post What else is new? appeared first on Photo Rumors.

The new ZEISS Otus ML 35mm f/1.4 lens (Z/E/RF) is now in stock at B&H Photo and Foto Erhardt

Additional information on the lens can be found here:

• Additional information
• Specifications 
• Press release
• Sample photos

Cosina announced the new Zeiss Otus ML 1.4/35 lens (Z/E/RF)

The post The new ZEISS Otus ML 35mm f/1.4 lens (Z/E/RF) is now in stock appeared first on Photo Rumors.

Comparing the new Thypoch Voyager 24-50mm f/2.8 lens to the competition (pre-orders: B&H Photo | Thypoch) – see the details on this page:

Sample photos:

Thypoch Voyager 24-50mm f/2.8 lens announced, available for pre-order

The post Comparing the new Thypoch Voyager 24-50mm f/2.8 lens to the competition appeared first on Photo Rumors.

The previously reported Thypoch Voyager 24-50mm f/2.8 lens is now officially announced and available for pre-order:

Pre-orders (intro price of $619, regular price: $649):

• B&H Photo
• Thypoch store

Key features:

• The first full-frame autofocus zoom developed by a Chinese optical brand
• Thypoch’s first autofocus lens
• Constant f/2.8 maximum aperture across the full zoom range
• Internal zoom design with fixed physical length during zoom
• 10-blade rounded aperture diaphragm
• Optical formula: 16 elements in 13 groups, including 2 ASPH, 3 ED, and 3 HRI
• Native Sony E-mount autofocus, with eye AF and AF-C tracking support
• Weather-sealed construction

Lens specifications:

• Focal length: 24-50mm
• Maximum aperture: f/2.8 constant
• Optical formula: 16 elements in 13 groups (2 ASPH, 3 ED, 3 HRI)
• Aperture blades: 10 (rounded)
• Minimum focus distance: 0.3m across the zoom range
• Maximum magnification: 0.216x
• Filter thread: φ67mm
• Weight: 432g
• Length: 92.88mm
• Maximum diameter: φ73.6mm
• Mount: Sony E
• Weather rating: Dust and moisture resistance

Additional information:

Thypoch Voyager 24-50mm f/2.8 lens internal zoom design:

Sample photos:

Thypoch enters the autofocus market with Voyager 24-50mm f/2.8 for Sony E-mount

The first full-frame autofocus zoom developed by a Chinese optical brand, in a constant f/2.8 internal-zoom design
Thypoch Logo

Shenzhen, China, May 14th, 2026 – Thypoch proudly announces the Thypoch today announced the Voyager 24-50mm f/2.8, the first full-frame autofocus zoom developed by a Chinese optical brand and Thypoch’s first AF lens. Built for Sony E-mount mirrorless cameras, the Voyager uses an internal zoom mechanism that holds physical length fixed across the focal range, with a constant f/2.8 aperture from 24mm through 50mm.
Thypoch Voyager 24-50mm f/2.8 for Sony E-mount

Three Primes in One Lens
A photographer working with primes typically carries 24mm, 35mm, and 50mm. Those three focal lengths cover the working distances that define documentary, reportage, environmental portrait, street, and event photography. The 24mm captures a full scene when there isn’t room to step back. The 35mm sees roughly the way the eye sees, which is why it remains the working perspective of reportage and documentary photography. The 50mm isolates a subject without flattening the space around it.

The 24-50mm range was chosen as a balance of size, design, and price point. It covers the focal lengths working photographers reach for daily. The Voyager fits an internal zoom mechanism, holds f/2.8 across the range, and stays compact enough to live on the camera all day.

The Voyager is designed to deliver image quality comparable to a dedicated prime across the zoom range, whether the working perspective is the breadth of 24mm, the reportage view of 35mm, or the subject isolation of 50mm. The result is one lens that does the work of three primes, in the size and weight of one.

Fixed Length, Constant Aperture
A fixed-length zoom that holds f/2.8 across the range removes two of the most common interruptions in fast-paced shooting: rebalancing a gimbal between focal lengths, and recalculating exposure as the aperture shifts.

The Voyager’s internal zoom mechanism keeps the barrel length constant from 24mm to 50mm. The center of gravity stays in place during a take. The fixed barrel is also more mechanically stable in the hand than an extending zoom, which translates to a steadier grip during handheld work.

The f/2.8 maximum aperture is held throughout the zoom range. From dim interiors and twilight streets to backlit portraits, f/2.8 delivers the brightness and subject separation that working photographers need when light is scarce. Exposure stays consistent across focal lengths. The lens stays out of the way of the shot.

The fixed barrel also eliminates lens creep when the camera is stowed, and removes the extending external moving parts that complicate weather sealing on conventional zooms.

A First for Chinese Optical Engineering
The Voyager is the first full-frame autofocus zoom developed by a Chinese optical brand. Combining autofocus, full-frame image coverage, and zoom architecture in a single lens requires coordinated development across optical design, mechanical engineering, AF systems, and electronics.

The Voyager’s autofocus system is designed for fast and quiet operation. Thypoch built the AF unit to stay out of the way of the shot, with response speed intended to keep pace with documentary, street, and event shooting, and quiet operation suited to video work and sound-sensitive environments. The lens features native Sony E-mount autofocus, with support for eye AF, AF-C tracking, and in-camera and lens-side AF/MF switching. The lens has been tested with current-generation Sony Alpha bodies including the ZV-E1, A7C2, A7CR, A7IV, A7V, A7RIV, A7RV, A7SIII, A9III, and FX3.

Built for Bokeh
Rendering character is where Thypoch has built its reputation, and the Voyager carries that priority into autofocus. The optical design uses 16 elements in 13 groups, including 2 ASPH (aspherical) elements, 3 ED (extra-low dispersion) elements, and 3 HRI (high refractive index) elements. The formula is designed to control aberrations across the frame at all focal lengths.

The 10-blade rounded aperture holds its circular shape across most of the working aperture range, producing rounded out-of-focus highlights at mid apertures and sunstar rendering at smaller apertures.

Optical, Not Digital
The Voyager’s out-of-focus rendering is built into the glass, not added in software. Optical bokeh behaves naturally at the edges of the frame, around specular highlights, and in the transition zones that digital blur tends to flatten. The result is depth that holds up at full resolution and on close inspection.

The transition from sharp focus to background blur happens gradually, the way a lens with character renders rather than the way a lens that’s merely sharp does. Subjects sit forward in the frame with weight and presence, separated from the background without the harsh cutoff that flattens an image.

Sealed at Every Joint
Weather sealing is the difference between a lens that works in the conditions a photographer actually shoots in and a lens that has to be protected from them. The Voyager is built with sealed construction at the lens mount, focus ring, zoom ring, and front element. The internal zoom design contributes to sealing integrity by removing the extending external barrel that creates the most common point of moisture ingress on conventional zooms.

The lens is developed for dust and moisture resistance. Whether the shooting environment is coastal mist or a sudden urban downpour, the Voyager is built to keep working. Paired with Sony’s own weather-sealed Alpha bodies, the lens completes a sealed shooting system rather than introducing a weak point in it.

Cinema Zoom Heritage
The Voyager is Thypoch’s first autofocus lens. Its zoom architecture draws on the parent group’s experience in cinema zoom lens engineering, which includes constant-aperture and internal-zoom designs across multiple cine lens families. Cinema zooms are the discipline in which constant aperture and fixed barrel length were first solved as engineering problems. The Voyager applies that discipline to a stills-format AF lens.

Price and Availability
Launch price: USD $619 / EUR €539 (May 14 to May 31, 2026)
MSRP: USD $649 / EUR €569
Standard package: lens body, front cap, rear cap, warranty card.

Additional pictures:

The post Thypoch Voyager 24-50mm f/2.8 lens announced, available for pre-order appeared first on Photo Rumors.

The latest crowdfunding project by SPINN.DESIGN for a new ProWrapp Impact+ gear wrapper with max shock resistance will end in less than 36 hours.

SPINN.DESIGN is a Germany-based company in Offenbach specializing in innovative, high-quality camera accessories for protecting photography gear. Rooted in German engineering and design heritage, the company positions itself as a long-time product designer and manufacturer focused on premium, precision-crafted solutions for DSLR and mirrorless cameras, emphasizing durability, comfort, and thoughtful functionality over mass-market alternatives. Their flagship products include the SWIFT-LOCK and CP/CP.02 camera-carrying systems, along with the CW.01 and ProWrapp series of self-adhesive, weatherproof, and shock-resistant protective gear wrappers for cameras and lenses.

You can use the coupon code SPINN-RUMORS on their website to get a discount.

Here are the other active photography-related Kickstarter crowdfunding projects (some are still available as late pledges).:

• “I’m Back Roll” digital back sensor for film cameras
• Viperpod full-size tripod that doesn’t rely on the ground
• Reeflex 300–600mm telephoto lens for smartphones
• Rewindpix non-disposable digital “Film” camera
• CamCast turns your camera into a smart, connected system
• Yashica pocket camcorder

Via LeicaRumors

The post SPINN.DESIGN ProWrapp Impact+ gear wrapper with max shock resistance crowdfunding project is ending soon appeared first on Photo Rumors.

Here is the list of new lenses that will debut at the 2026 China P&E Imaging Show, which just started in Beijing:

Viltrox

Viltrox is teasing several new lenses:

• Viltrox 28mm f/4.5 Chip for L-mount
• Viltrox 26mm f/2.8 EVO pancake
• Viltrox 28mm f/2.8
• Viltrox 90mm f/2.2 EVO APS-C
• Viltrox 75mm f/1.8 EVO APS-C
• Viltrox AF 18mm f/1.2 Pro APS-C
• Viltrox AF 35mm f/1.2 Pro APS-C
• Viltrox AF 35mm f/1.4 Pro
• Viltrox AF 25mm f/1.7 MFT
• Viltrox HSS flash
• Viltrox tilt or shift or both lens

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7

Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses

Meike

Here are the expected new Meike lenses:

• Meike 85mm f/1.4 II MIX full-frame flagship second-generation lens (E/Z/L) featuring APO-level achromatic design
• Meike AF 85mm f/1.8 for Fujifilm GFX Lens
• New Meike MIX APS-C f/1.2 autofocus lenses for E/Z/X (58mm and two other focal lengths)
• New medium format autofocus lens debut

Meike is teasing a new lens for Fujifilm GFX medium format cameras

Venus Optics (Laowa)

Laowa will announce several new lenses on May 13th:

• Laowa 15-35mm
• Laowa 8-15mm f/2.8 fisheye
• Laowa 4.5-10mm f/2.8 APS-C zoom fisheye
• Laowa 15-24mm T8 / 15-35mm T12 probe zoom
• Laowa 35mm f/2.8 APO 1:1 macro
• Laowa 7.5mm f/2.8 Zero-D (APS-C, MFT)
• Laowa Axon AF 1-5x 5-10x macro

Is Venus Optics is working on a new Laowa wide-angle zoom autofocus mirrorless lens?

ZY Optics (Zhongyi)

ZY Optics (Zhongyi) will release new 30mm f/2.4 and 45mm f/1.4 lenses:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

Yongnuo

Yongnuo will have two new lenses – 35mm f/1.4 and 85mm f/1.4 with new VCM tech and an LCD screen on the lens:

Yongnuo is teasing a lens with a newly developed VCM motor

7Artisans

New 7Artisans 135mm f/1.8 MAX lens is coming on May 14th:

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May

TTartisan

TTartisan will release a new AF 24mm f/3.8 lens with VCM focusing motor and a minimum focusing distance of 0.3 meters (for E/Z/L mounts).  This lens was already on display at the 2026 CP+ show:

2026 CP+ show recap

Brightin Star

Brightin Star officially announced the previously reported 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens for E/Z/RF-S/EF-M/X/MFT cameras:

New Brightin Star 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens announced, intro price: $140

Brightin Star to announce four new lenses

Thypoch

The previously reported Thypoch Voyager 24-50mm f/2.8 lens is now officially announced and available for pre-order: B&H Photo | Thypoch store.

SG-Image

SG-Image displayed four new lenses (check website for updates):

• SG-Image AF EZICARI 18mm f/2.2 APS-C lens for X/E/Z/MFT
• SG-Image AF 25mm f/1.8 lens for MFT
• SG-Image AF 35mm f/2.2 CE full-frame lens for X/E/Z/L
• SG-Image AF 35mm f/1.4 APS-C lens for X/E/Z

Songraw

Update on the new Songraw Moonlit 50mm and 85mm f/1.2 lenses:

Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount

Megadap

Megadap will release a cinema version of their ETZ21 lens adapter.

DJOptical

New DJOptical 35mm F3.5 lens for Leica M-mount.

JC Optics

JC Optics will release a new 400mm f/8 full-frame telephoto manual focus lens with adjustable focus damping, featuring a 3-element, 2-group optical design and a minimum focusing distance of 100cm, and designed for E/Z/F/RF/EF/EF-M/X/MFT mounts (all-metal mount).

The post Updated list of new lenses from the 2026 China P&E Imaging Show in Beijing appeared first on Photo Rumors.

The previously reported Sony a7R VI camera and FE 100-400mm f/4.5 GM OSS lens have now been officially announced:

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Wildlife photography with the a7R VI
• Shooting video with the Sony a7R VI
• Sports photography with the Sony a7R VI
• Wedding photography with the a7R VI
• Portrait photography with the a7R VI
• Resolution meets speed in the a7R VI and FE 100-400mm f/4.5 G Master
• Hands-on with the Sony 100-400mm f/4.5 G Master
• Hands-on with the new Sony Alpha 7R VI
• Deep dive into the new Sony Alpha 7R VI
• Lens press releases| camera press release
• Watch live event
• Additional pictures and videos:

The post Announced: Sony a7R VI & FE 100-400mm f/4.5 GM OSS, pre-orders now open appeared first on Photo Rumors.

 
 
The previously reported Canon EOS R6 V camera and RF 20-50mm f/4 L IS USM PZ lens have now been officially announced:

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Additional information
• Press release

• 32.5MP imaging sensor
• 7K Open Gate RAW video
• Base ISO values at 800 and 6400
• 15+ stops of dynamic range
• C-Log2 and C-Log3 colour profiles
• Fully articulating touchscreen, vertical mounting thread, tally-style front record button
• Related videos:

The post Announced: Canon EOS R6 V & RF 20-50mm f/4 L IS USM PZ, pre-orders now open appeared first on Photo Rumors.

The new 2026 5DayDeal “Photography Path To Mastery” is now available. As in previous years, you will get a package of photography tools at a drastically reduced price ($1,500+ in value for $78) and lifetime access to all class recordings. Several different bundles are available, and a portion of the proceeds will be donated to charities.

• Lifetime access to all class recordings
• Exclusive extras and bonuses
• $1,500+ in retail value for just $78
• Part of every purchase goes to charity

Via NikonRumors

The post The 5DayDeal “Photography Path To Mastery” offer is now live appeared first on Photo Rumors.

Panasonic now has a total of four registered but not yet announced new cameras (one of them could be the just-released Lumix L10):

• Panasonic P2409A
• Panasonic P2501A
• Panasonic P2303A
• Panasonic P2501A
• Panasonic P2503A

Panasonic registered two new cameras overseas

Source

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Here is a quick comparison between the new Panasonic Lumix L10 camera and the previous LX100 II model:

New Panasonic L10 camera announced for the 25th anniversary of LUMIX

Panasonic announced a new L10 camera today, is the Leica D-Lux 9 coming next?

The post Comparing the new Panasonic Lumix L10 camera with the LX100 II appeared first on Photo Rumors.

I already reported that for the 25th anniversary of LUMIX, Panasonic will announce a replacement for the popular LX100 camera. Today, the company announced the new Lumix L10 camera:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• Additional information on the new L10 is available here:

• Multi-Aspect 20.4MP Micro Four Thirds BSI CMOS Sensor
• Leica 10.9-34mm f/1.7-2.8 Lens
• 24-75mm Full-Frame Equivalent
• AI-Tracking PDAF & POWER O.I.S.
• 5.6K 60p & DCI 4K 120p Video
• MP4 Lite Recording + V-Log & HLG
• Real Time LUT & Photo Styles
• 2.36m-Dot OLED Viewfinder
• 3″ 1.84m-Dot Free-Angle Touchscreen LCD
• Saffiano Textured Leatherette Wrap

Panasonic announced a new L10 camera today, is the Leica D-Lux 9 coming next?

What could Panasonic announce for the 25th anniversary of LUMIX?

The post New Panasonic L10 camera announced for the 25th anniversary of LUMIX appeared first on Photo Rumors.

Canon released a second teaser for their upcoming new products announcement that will take place in less than 48 hours:

Canon and Sony to announce new products on May 13 – here is what to expect

A new Canon EOS R6 V camera is coming soon – here are the rumored specifications

The rumored Sony a7RVI camera will be coming with a new 2600mAh battery (the current Sony NPFZ100 battery is 2280mAh):

Sony a7RVI Coming With A New 2600mAh Battery?

The Sony a7R VI camera and FE 100-400mm f/4.5 GM lens could be announced on or around May 13th

First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens

Foto Erhardt already lets you put down a deposit for the upcoming Sony a7R VI and Canon EOS R6 V cameras:

Sony a7R VI camera:

Canon EOS R6 V camera:

The post New Canon and Sony teasers, announcement in less than 48 hours appeared first on Photo Rumors.

Brightin Star officially announced the previously reported 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens for E/Z/RF-S/EF-M/X/MFT cameras:

• The new model is very light at 274g, with a 190° field of view, and is rear-filter-ready
• The intro price is $139.99 (regular price: $159.99) – the introductory period is May 11 – May 21.
• The B&H pre-orders
• Additional information
• Available in black and silver
• Brightin Star also released new AERO UV filters with ultra-thin, multi-coated glass (available at B&H Photo)
• Additional pictures:

Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7

Via NikonRumors

The post New Brightin Star 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens announced, intro price: $140 appeared first on Photo Rumors.

A quick update to my previous post: Viltrox will announce a new line of Micro Four Thirds lenses, with the first model being the 25mm f/1.7. This decision probably has to do with the upcoming Songdian Micro Four Thirds camera:

The translation on the new teaser says:

“Introducing an all-new lineup of M43-mount autofocus lenses—launched simultaneously.”

Viltrox used to make MFT lenses (see listings):

Latest Viltrox lens roadmap reveals new MFT lenses

Here is the list of all new lenses that will debut at the 2026 China P&E Imaging Show in Beijing this week:

List of all new lenses that will debut at the 2026 China P&E Imaging Show in Beijing next week

The post Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7 appeared first on Photo Rumors.

Here is the list of new lenses that will debut at the upcoming 2026 China P&E Imaging Show in Beijing (May 15-18, 2026):

Viltrox

Viltrox is teasing several new lenses:

• Viltrox 28mm f/4.5 Chip for L-mount
• Viltrox 26mm f/2.8 EVO pancake
• Viltrox 90mm f/2.2 EVO APS-C
• Viltrox 75mm f/1.8 EVO APS-C
• Viltrox HSS flash
• Viltrox tilt or shift or both lens
• Viltrox AF 18mm f/1.2 Pro APS-C
• Viltrox AF 35mm f/1.2 Pro APS-C
• Viltrox AF 35mm f/1.4 Pro
• Viltrox AF 25mm f/1.7 MFT

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses

Meike

Here are the expected new Meike lenses:

• Meike 85mm f/1.4 II MIX full-frame flagship second-generation lens (E/Z/L) featuring APO-level achromatic design
• New Meike MIX APS-C f/1.2 autofocus lenses for E/Z/X (58mm and two other focal lengths)
• New medium format autofocus lens debut

Meike is teasing a new lens for Fujifilm GFX medium format cameras

Venus Optics (Laowa)

Laowa will announce several new lenses on May 13th:

• AF 15-35mm zoom lens
• AF 4.5-10mm f/2.8 APS-C zoom fisheye lens
• Axon AF 1-5x 5-10x macro lens
• 15-24mm T8 / 15-35mm T12 probe zoom lens

Is Venus Optics is working on a new Laowa wide-angle zoom autofocus mirrorless lens?

ZY Optics (Zhongyi)

ZY Optics (Zhongyi) will release new 30mm f/2.4 and 45mm f/1.4 lenses:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

Yongnuo

Yongnuo will have two new lenses – 35mm f/1.4 and 85mm f/1.4 with new VCM tech and an LCD screen on the lens:

Yongnuo is teasing a lens with a newly developed VCM motor

7Artisans

New 7Artisans 135mm f/1.8 MAX lens is coming in May:

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May

TTartisan

TTartisan will release a new AF 24mm f/3.8 lens with VCM focusing motor and a minimum focusing distance of 0.3 meters (for E/Z/L mounts).  This lens was already on display at the 2026 CP+ show:

2026 CP+ show recap

Brightin Star

Brightin Star will announce a new 7.5mm f/2.8 Ⅳ fisheye lens.

Brightin Star to announce four new lenses

Songraw

Update on the new Songraw Moonlit 50mm and 85mm f/1.2 lenses:

Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount

Megadap

Megadap will release a cinema version of their ETZ21 lens adapter.

JC Optics will release a new 400mm f/8 full-frame telephoto manual focus lens with adjustable focus damping, featuring a 3-element, 2-group optical design and a minimum focusing distance of 100cm, and designed for E/Z/F/RF/EF/EF-M/X/MFT mounts (all-metal mount).

The post List of all new lenses that will debut at the 2026 China P&E Imaging Show in Beijing next week appeared first on Photo Rumors.