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<channel>
	<title>Philip Ryan Johnson</title>
	<atom:link href="http://www.philipryanjohnson.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.philipryanjohnson.com</link>
	<description>Surviving Academia in Public Relations</description>
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		<title>Think Insights with Google</title>
		<link>http://www.philipryanjohnson.com/2011/11/14/think-insights-with-google/</link>
					<comments>http://www.philipryanjohnson.com/2011/11/14/think-insights-with-google/#comments</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Tue, 15 Nov 2011 02:47:19 +0000</pubDate>
				<category><![CDATA[research]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/11/14/think-insights-with-google/</guid>

					<description><![CDATA[with Google Forward thinking and rooted in data, Think Insights offers you a one-stop shop for consumer trends, marketing insights and industry research. Stay updated and join the conversation: Think With Google on Google via thinkwithgoogle.com Latest, free research from Google. Includes latest insights, a full research library, planning tools, facts and statistics, and much [&#8230;]<div id="crp_related"> </div>]]></description>
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<h3><img loading="lazy" src="http://www.thinkwithgoogle.com/insights/images/main/homeLogo.png" height="60" alt="Think Insights" width="286" /></h3>
<p>with <span>Google</span></p>
<p>Forward thinking and rooted in data, Think Insights offers you a one-stop shop for consumer trends, marketing insights and industry research. Stay updated and join the conversation:</p>
<div>  <a href="https://plus.google.com/101698568710409127237" rel="publisher" target="_blank"><img loading="lazy" src="https://ssl.gstatic.com/images/icons/gplus-32.png" height="32" width="32" /></p>
<div><strong>Think With Google</strong> on Google </div>
<p>  </a>  </div>
</p></div>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://www.thinkwithgoogle.com/insights/">thinkwithgoogle.com</a></div>
<p>Latest, free research from Google. Includes latest insights, a full research library, planning tools, facts and statistics, and much more. </p>
<p>A tremendous resource by Google, who is taking a big leap forward by sharing as much data, insights, and tools found in their Think with Google site.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">691</post-id>	</item>
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		<title>Honest and Unbiased Review Of Sprout Social</title>
		<link>http://www.philipryanjohnson.com/2011/10/31/honest-and-unbiased-review-of-sprout-social/</link>
					<comments>http://www.philipryanjohnson.com/2011/10/31/honest-and-unbiased-review-of-sprout-social/#respond</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Tue, 01 Nov 2011 00:17:12 +0000</pubDate>
				<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/10/31/honest-and-unbiased-review-of-sprout-social/</guid>

					<description><![CDATA[Soâ€¦ Ask me what I think of Sprout social I like itâ€¦ Ask me again what I think of it. I reaaally like it Okay ask me what i reaaally think of it. Okay, if you insist.. here are my unbiased review of what i REALLY think of Sprout Social. via askaaronlee.com Follow the link [&#8230;]<div id="crp_related"> </div>]]></description>
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<p>Soâ€¦ Ask me what I think of Sprout social</p>
<p>I like itâ€¦</p>
<p>Ask me again what I think of it.</p>
<p>I reaaally like it<br />  <span></span><br />  Okay ask me what i reaaally think of it.</p>
<p>Okay, if you insist.. here are my unbiased review of what i REALLY think of Sprout Social.</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://askaaronlee.com/review-sprout-social/">askaaronlee.com</a></div>
<p>Follow the link for an overwhelmingly delightful review of Sprout Social. </p>
<p>For a student on a budget, look no furtherâ€”Sprout Social is for you.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">690</post-id>	</item>
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		<title>Why Netflix is a cautionary tale for newspapers</title>
		<link>http://www.philipryanjohnson.com/2011/09/19/why-netflix-is-a-cautionary-tale-for-newspapers/</link>
					<comments>http://www.philipryanjohnson.com/2011/09/19/why-netflix-is-a-cautionary-tale-for-newspapers/#respond</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Tue, 20 Sep 2011 01:51:46 +0000</pubDate>
				<category><![CDATA[news]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/09/19/why-netflix-is-a-cautionary-tale-for-newspapers/</guid>

					<description><![CDATA[The problem for print publishers â€” one that Netflix arguably doesnâ€™t share â€” is that their legacy business still produces the bulk of the revenue they pull in via advertising, and therefore, the incentive to de-emphasize or radically downsize that part of the business isnâ€™t as obvious. Hence, the reason why you see so many [&#8230;]<div id="crp_related"> </div>]]></description>
										<content:encoded><![CDATA[<div class='posterous_autopost'>
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<p>The problem for print publishers â€” one that Netflix arguably doesnâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t share â€” is that their legacy business still produces the bulk of the revenue they pull in via advertising, and therefore, the incentive to de-emphasize or radically downsize that part of the business isnâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t as obvious. Hence, the reason why you see so many publishers opting for paywalls, which <a href="http://gigaom.com/2011/08/12/the-nyt-doesnt-have-a-paywall-its-a-line-of-sandbags/">bring in incremental revenue but are mostly intended to function like a line of sandbags</a>, keeping existing print subscribers from deserting that business for the free web.</p>
<a href="http://gigaom2.files.wordpress.com/2010/12/4040697914_27341dc15a_z.png"><img loading="lazy" title="4040697914_27341dc15a_z" class="alignleft size-thumbnail wp-image-267773" src="http://gigaom2.files.wordpress.com/2010/12/4040697914_27341dc15a_z.png?w=210&amp;h=140" height="140" alt="" width="210" /></a>
<p>Netflix doesnâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t have to worry about the impact of its shift on advertising revenue the way that newspapers do, which is probably why it has accelerated its move, while many print publishers are still waffling about what to do more than a decade after the rise of the consumer web. All Netflix has to worry about is the impact on its customers, which is why Hastings has become so apologetic. The effect of the changes on the companyâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s revenue â€” <a href="http://www.forbes.com/sites/greatspeculations/2011/09/19/nobody-likes-the-netflix-split-but-the-stock-is-oversold/">and the resulting decline in the companyâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s share price</a> â€” are enough to make it obvious that people donâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t like the change.</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://gigaom.com/2011/09/19/why-netflix-is-a-cautionary-tale-for-newspapers/">gigaom.com</a></div>
<p>Poor, poor Netflix. This is starting to feel like the early stages of a (very) bad breakup. </p>
<p>We already loved youâ€”how could we not? You have spent years enticing usâ€”the eager and easy-to-please consumersâ€”with simple DVD rentals and multiple-device streaming services, along with an ever-growing library of movies, documentaries, and television showsâ€”both new and old. </p>
<p>Stop trying so hard to make us hate you!</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">689</post-id>	</item>
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		<title>Article Marketing: Mostly A Scam [Whiteboard Friday &#124; SEOmoz]</title>
		<link>http://www.philipryanjohnson.com/2011/08/26/article-marketing-mostly-a-scam-whiteboard-friday-seomoz/</link>
					<comments>http://www.philipryanjohnson.com/2011/08/26/article-marketing-mostly-a-scam-whiteboard-friday-seomoz/#comments</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Fri, 26 Aug 2011 19:28:11 +0000</pubDate>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/08/26/article-marketing-mostly-a-scam-whiteboard-friday-seomoz/</guid>

					<description><![CDATA[via seomoz.org I really do love the quality of content produced by SEOmoz, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch. Posts range from highly relevant to exceedingly relevant, with this week&#8217;s excursion into the dark side of article (or content) marketing is no exception. Here, Rand shows off his keen ability [&#8230;]<div id="crp_related"> </div>]]></description>
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<div class="posterous_bookmarklet_entry">  <object height="280" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="500"><param name="movie" value="http://seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="opaque" /><param name="flashvars" value="videoUrl=http://seomoz-cdn.wistia.com/deliveries/1e7e28dbf18b4918476ba09d0c600329342e4f5c.bin&amp;stillUrl=http://seomoz-cdn.wistia.com/deliveries/c410b40574fccd31f2d756100800cee9c1bb79c5.bin&amp;unbufferedSeek=true&amp;controlsVisibleOnLoad=false&amp;autoPlay=false&amp;endVideoBehavior=default&amp;playButtonVisible=true&amp;embedServiceURL=http://distillery.wistia.com/x&amp;accountKey=wistia-production_3161&amp;mediaID=wistia-production_469428&amp;mediaDuration=629.96" /></object>  </p>
<div class="posterous_quote_citation">via <a href="http://www.seomoz.org/blog/article-marketing-mostly-a-scam-whiteboard-friday">seomoz.org</a></div>
<p>I really do love the quality of content produced by <a href="http://www.seomoz.org">SEOmoz</a>, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch.</p>
<p>Posts range from highly relevant to exceedingly relevant, with <a href="http://www.seomoz.org/blog/article-marketing-mostly-a-scam-whiteboard-friday">this week&#8217;s excursion into the dark side of article (or content) marketing</a> is no exception.</p>
<p>Here, <a href="http://www.seomoz.org/blog/author/63">Rand</a> shows off his keen ability to be perfectly in-tune with the current state of content (or article) strategy.</p>
<p>Extremely relevant to anyone in the midst of planning or implementing any type of related content strategies for their organization (e.g., hiring bloggers to write on your niche topic, either for your blog or elsewhere; enabling staff to become your organization&#8217;s &#8216;industry experts&#8217; via tweeting or manning the Facebook page; or simply any other planned strategic activity with content creation a core tactic&mdash;and these will always have a certain degree of inherent risk).</p>
<p><em>Highly recommended.</em></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">688</post-id>	</item>
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		<title>The 50 Best Websites of 2011 &#8211; TIME</title>
		<link>http://www.philipryanjohnson.com/2011/08/16/the-50-best-websites-of-2011-time/</link>
					<comments>http://www.philipryanjohnson.com/2011/08/16/the-50-best-websites-of-2011-time/#respond</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Tue, 16 Aug 2011 18:18:27 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/08/16/the-50-best-websites-of-2011-time/</guid>

					<description><![CDATA[via time.com<div id="crp_related"> </div>]]></description>
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<div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/newhousesocialmedia/lJuEeinGamnEbdEcDvnfzygIwyjsunufxefypcGpBfcnhxBeaBAopeFBmFvt/media_httpimgtimeincn_ubHFB.jpg.scaled1000.jpg"><img loading="lazy" alt="Media_httpimgtimeincn_ubhfb" height="198" src="http://posterous.com/getfile/files.posterous.com/newhousesocialmedia/lJuEeinGamnEbdEcDvnfzygIwyjsunufxefypcGpBfcnhxBeaBAopeFBmFvt/media_httpimgtimeincn_ubHFB.jpg.scaled500.jpg" width="500" /></a> </div>
<div class="posterous_quote_citation">via <a href="http://www.time.com/time/specials/packages/0,28757,2087815,00.html">time.com</a></div>
</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">687</post-id>	</item>
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		<title>Will &#8216;Foursquare Lists&#8217; Attract Users, both New and Old?</title>
		<link>http://www.philipryanjohnson.com/2011/08/15/will-foursquare-lists-attract-users-both-new-and-old/</link>
					<comments>http://www.philipryanjohnson.com/2011/08/15/will-foursquare-lists-attract-users-both-new-and-old/#respond</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Mon, 15 Aug 2011 22:09:15 +0000</pubDate>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[trends]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/08/15/will-foursquare-lists-attract-users-both-new-and-old/</guid>

					<description><![CDATA[via blog.foursquare.com New feature by Foursquare allows you to &#8220;share the places you love&#8221; with Foursquare lists. Sounds similar to Twitter lists, but is it? What do you think? Will this attract new and old users to Foursquare? Will it be a top feature? Will it only be used by everyone, or just anyone on [&#8230;]<div id="crp_related"> </div>]]></description>
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<div class='p_embed p_image_embed'> <img loading="lazy" alt="Media_httpfoursquarew_bmjio" height="316" src="http://posterous.com/getfile/files.posterous.com/newhousesocialmedia/JxwtcpcpiwCnkqEJqFCtagcjkgFCjlHJIdsIlrksEiojHyttfsyuwhbBpHvm/media_httpfoursquarew_bmjIo.png.scaled500.png" width="450" /> </div>
<div class="posterous_quote_citation">via <a href="http://blog.foursquare.com/2011/08/15/foursquare_lists">blog.foursquare.com</a></div>
<p>New <a href="http://blog.foursquare.com/2011/08/15/foursquare_lists">feature by Foursquare</a> allows you to &#8220;share the places you love&#8221; with Foursquare lists.</p>
<p>Sounds similar to <a href="https://support.twitter.com/entries/76460-how-to-use-twitter-lists">Twitter lists</a>, but is it?</p>
<p><strong>What do you think? </strong></p>
<p>Will this attract new and old users to <a href="http://foursquare.com">Foursquare</a>? Will it be a top feature? Will it only be used by everyone, or just anyone on vacation?</p>
<p><strong>What do you think the <em>intent</em> is of Foursquare by releasing this feature?</strong></p>
<p>Is it, perhaps, to compete with <a href="http://twitter.com">Twitter</a> or <a href="http://plus.google.com">Google+</a>?</p>
</p></div>
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		<post-id xmlns="com-wordpress:feed-additions:1">686</post-id>	</item>
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		<title>Old Spice Is Killing It on YouTube Again, but Sales Are Down</title>
		<link>http://www.philipryanjohnson.com/2011/08/04/old-spice-is-killing-it-on-youtube-again-but-sales-are-down/</link>
					<comments>http://www.philipryanjohnson.com/2011/08/04/old-spice-is-killing-it-on-youtube-again-but-sales-are-down/#respond</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Thu, 04 Aug 2011 22:21:22 +0000</pubDate>
				<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/08/04/old-spice-is-killing-it-on-youtube-again-but-sales-are-down/</guid>

					<description><![CDATA[Cooling the deals has led Old Spice body wash to a 24% sales decline in the four weeks ended July 10 and a 9% decline for the 12-weeks period vs. a year ago, according to SymphonyIRI data. Yet it&#8217;s still ahead of Axe for each of those periods and, by a smaller margin, for the [&#8230;]<div id="crp_related"> </div>]]></description>
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<blockquote class="posterous_medium_quote"><p>Cooling the deals has led Old Spice body wash to a 24% sales decline in the four weeks ended July 10 and a 9% decline for the 12-weeks period vs. a year ago, according to SymphonyIRI data. Yet it&#8217;s still ahead of Axe for each of those periods and, by a smaller margin, for the 52 weeks. And any way you cut it, Old Spice is the leading men&#8217;s brand now &#8212; though that data doesn&#8217;t cover Walmart, club and dollar stores. And Beiersdorf&#8217;s Nivea and Henkel&#8217;s Right Guard are gaining more ground than either of late.</p></blockquote>
<div class="posterous_quote_citation">via <a href="http://adage.com/article/viral-video-charts/spice-killing-youtube-sales/229080/">adage.com</a></div>
</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">685</post-id>	</item>
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		<title>Beyond Google+: From Circles to Echo Chambers</title>
		<link>http://www.philipryanjohnson.com/2011/07/31/beyond-google-from-circles-to-echo-chambers/</link>
					<comments>http://www.philipryanjohnson.com/2011/07/31/beyond-google-from-circles-to-echo-chambers/#respond</comments>
		
		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Mon, 01 Aug 2011 01:04:51 +0000</pubDate>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[trends]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/07/31/beyond-google-from-circles-to-echo-chambers/</guid>

					<description><![CDATA[One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what [&#8230;]<div id="crp_related"> </div>]]></description>
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<p>One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As <a href="http://briansolis.com" class="external" target="_blank">Brian Solis</a> so rightly <a href="http://www.briansolis.com/2011/07/google-will-not-run-circles-around-facebook-but-it-did-1-the-game/" class="external" target="_blank">points out</a>, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what Google+ calls â€˜circlesâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> that expand and contract as we pass through various life stages, jobs, relationships and experiences in our lives.</p>
<p>This contrast is very instructive as to the future, and is particularly important for brands trying to engage with their customer communities. By now, most brands have overcome their reticence to participate in social media, and exhausted their knee-jerk reaction to buy their way to a sizable social footprint that is at least comparable to their competitors. But the challenges continue to arise.</p>
<p>This new reframing, just as Twitter emerged after Facebook, and Google+ after Twitter, we will see more social platforms emerge that will become increasingly sophisticated and nuanjced in their expression of how individiuals prefer to relate to each other.&nbsp; Ultimately, itâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s possible that these platforms themselves will be designed as templates that the users themselves can customize in terms of the best way to express their community and experience of life.</p>
<p>What this means for brands is significant. It is already challenging to engage and maintain the interest of your customers in real time across multiple platforms, especially as many brands are still fighting the inertia that inevitably comes with hierarchical structures designed with control in mind. But now, as the social business marketplace becomes increasingly fragmented and more and more micro-communities, specific to a variety of media (<a href="http://www.path.com" class="external" target="_blank">Path</a>, <a href="http://instagr.am/" class="external" target="_blank">Instagram</a>) start to emerge, brands face the prospect of reaching an increasing number of specific audiences, conversations and communities all in real time.</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://www.business2community.com/social-media/beyond-google-from-circles-to-echo-chambers-047003">business2community.com</a></div>
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		<post-id xmlns="com-wordpress:feed-additions:1">684</post-id>	</item>
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		<title>Social Media for Business: This Week in Social Media</title>
		<link>http://www.philipryanjohnson.com/2011/07/31/social-media-for-business-this-week-in-social-media/</link>
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		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Sun, 31 Jul 2011 19:48:59 +0000</pubDate>
				<category><![CDATA[links]]></category>
		<category><![CDATA[social media]]></category>
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					<description><![CDATA[via socialmediaexaminer.com<div id="crp_related"> </div>]]></description>
										<content:encoded><![CDATA[<div class='posterous_autopost'>
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<div class='p_embed p_image_embed'> <img loading="lazy" alt="Media_httpwwwsocialme_idgcf" height="327" src="http://posterous.com/getfile/files.posterous.com/newhousesocialmedia/EbqjIsHeehreuCzGyakijfzFcDyCfFybvxsApHEtcGBAyhJEbgbqddmwyAIf/media_httpwwwsocialme_iDgcF.png.scaled500.png" width="480" /> </div>
<div class="posterous_quote_citation">via <a href="http://www.socialmediaexaminer.com/social-media-for-business-this-week-in-social-media/">socialmediaexaminer.com</a></div>
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		<post-id xmlns="com-wordpress:feed-additions:1">683</post-id>	</item>
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		<title>Topsy Searches Twitter Better Than Twitter &#124; NYTimes</title>
		<link>http://www.philipryanjohnson.com/2011/07/26/topsy-searches-twitter-better-than-twitter-nytimes/</link>
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		<dc:creator><![CDATA[Philip Ryan Johnson]]></dc:creator>
		<pubDate>Tue, 26 Jul 2011 23:00:12 +0000</pubDate>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://www.philipryanjohnson.com/2011/07/26/topsy-searches-twitter-better-than-twitter-nytimes/</guid>

					<description><![CDATA[Topsy is a dedicated site for searching Twitter. Itâ€™s better, it turns out, than Twitterâ€™s own search functions. If youâ€™ve tried to search for tweets on Twitterâ€™s built-in search box, you know it can be frustrating. For a currently popular topic, youâ€™ll get dozens of recent tweets. For an older topic, you may get no [&#8230;]<div id="crp_related"> </div>]]></description>
										<content:encoded><![CDATA[<div class='posterous_autopost'>
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<div><img loading="lazy" src="http://graphics8.nytimes.com/images/2011/07/12/technology/12gw-topsy/12gw-topsy-articleInline-v2.jpg" height="208" alt="" width="190" /><span></span><span>Topsy is a dedicated site for searching Twitter. Itâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s better, it turns out, than Twitterâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s own search functions.</span></div>
<p>If youâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />ve tried to search for tweets on Twitterâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s built-in search box, you know it can be frustrating.</p>
<p>For a currently popular topic, youâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />ll get dozens of recent tweets. For an older topic, you may get no results at all. Twitter has an <a href="http://search.twitter.com/advanced">advanced search page</a>, but a better alternative is <a href="http://topsy.com">Topsy</a>, a dedicated Twitter search engine. Itâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s so good that even <a href="http://media.twitter.com/newsrooms/">Twitterâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s official guide for journalists</a> suggests using Topsy to research news topics.</p>
<p>Topsyâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s advanced search, linked from its home page, lets you search for specific Web domains or Twitter users, tweets posted during a specific period of time in the past, and for all tweets with the word â€œladyâ€ but not â€œgaga.â€ You can also specify only tweets that include photo links, video links or Web links.</p>
</p>
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<div>
<h6><a href="http://gadgetwise.blogs.nytimes.com/category/social-networks/">Social Networks</a></h6>
<p>The way people connect digitally.</p>
</div>
</div>
<p>Topsy has indexed tweets back to mid-2008. It does not keep them all, but it does keep the ones that were retweeted a lot, or that came from people whom Topsy deems influential because they are often retweeted or cited in other peopleâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s tweets. That same influence algorithm lets you sort search results by relevance rather than in chronological order. <span></span></p>
<p>Topsy is also a good way to check in on whatâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s hot on Twitter right now. The siteâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s home page features a frequently updated list of trending links, again sorted by relevance. For example, if  a few celebrities tweet a video, it will rank higher than one tweeted by a larger group of little people. And thereâ€<img src="https://s.w.org/images/core/emoji/13.0.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s a special page devoted to <a href="http://topsy.com/top1k?type=video">trending videos</a>. Click the video thumbnail, and Topsy pops up a video player rather than sending you to YouTube or another site. Right now the top video is a bunny playing with a ball of string. The people have spoken.</p>
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</blockquote>
<div class="posterous_quote_citation">via <a href="http://gadgetwise.blogs.nytimes.com/2011/07/26/a-better-way-to-search-twitter/">gadgetwise.blogs.nytimes.com</a></div>
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