Phil Lauterjung

Make a Referral Week

Phil Lauterjung — Mon, 08 Mar 2010 19:58:37 +0000

We all know the value of a referral. We all want referrals. We all want more referrals than we get. Here’s your chance to pay it forward so to speak. John Jantsch of Duct Tape Marketing started “Make a Referral Week” to highlight the value of referrals for small businesses. [Full dislosure: I am a [...] Related posts:

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Why I Decided to be a Duct Tape Marketing Coach

Phil Lauterjung — Wed, 03 Mar 2010 03:29:30 +0000

After my post a last week about my New Grand Adventure, I have had a few people ask me why become a Duct Tape Marketing Coach? Going on the assumption that there might be a few more regular readers wondering the same thing, I thought I would explain. As I have been blogging and twittering about [...] Related posts:

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Is 100% Correct Really Necessary?

Phil Lauterjung — Fri, 26 Feb 2010 17:59:22 +0000

Close enough for government work. Just get it to 95%, that ought to work fine. You don’t need to have it totally complete, just get most of it done. Just do it. We’ve all heard variations on some of these statements, but is less than 100% good enough? Well, maybe for some tasks it might be. [...] Related posts:

Help Correct LinkedIn Geography My last post was about a pet peeve of...

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My New Grand Adventure

Phil Lauterjung — Tue, 23 Feb 2010 13:32:34 +0000

Some of you regular readers may have noticed my posts have been a little more erratic lately. There is a very good reason for that. I have decided to launch my own company. My emotions have shifted between ‘yikes!’ and ‘hooray!’ depending on which day you might have talked to me over the past couple [...] Related posts:

Why I Decided to be a Duct Tape Marketing Coach After my post a last week about my New...

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Still a Lack of Sales & Marketing Alignment?

Phil Lauterjung — Wed, 10 Feb 2010 22:48:39 +0000

Social media continues to receive a lot of press. Today eMarketer had an article “Why You Need a Strategy for Social Media.” I wonder if someone there had read my last post on this topic? Probably not, but I can dream can’t I? Their lead point was that no one is asking if they should [...] Related posts:

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Compelling Reasons For a Social Media Strategy

Phil Lauterjung — Tue, 09 Feb 2010 13:48:15 +0000

If you want to grow your business you must to use social media. It’s as simple as that. Just in case you need more proof I will share some recent stats from Econsultancy. This is something they do every six months and it gives a good snapshot of where people are communicating and doing business. Make [...] Related posts:

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