Fret not. Here’s an instant headline idea generator…

Go to Digg.com

If you want to write a headline regarding "weight loss",
go to the search bar and key in the keyword accordingly.

And there you go.

A full page of "most dugg" (and compelling) headlines you can
immediately swipe for your articles, blog posts and sales letters.

Pretty neat eh?

All success,
Jag

P.S If you want "proven" and "battle-tested" headline
ideas, go to HardToFindAds.com

In there, you will find hundreds of promotional campaigns
written by legendary copywriters such as Eugene Schwartz,
Gary Halbert and John Carlton.

Why should they engage your service? Or buy your product?

The biggest obstacle to getting the sale is displaying adequate proof.

Proof that you are able to do what you say you can do.

Proof that it is safe to do business with you. Proof that there will little to no risk.

I’ve lost sales before. I’ve made unconvincing presentation too. Because I failed to show enough proof. So don’t repeat the same mistakes I made.

Here are a few good ways to ramp up your “proofs”:

• Display successful case studies – how, who what, when, why – explain in specific terms how your service/product has helped…
• Testimonials – better to let a 3rd party brag for you…
• Show videos/images/pictures (optical proof) of results/products – People are visual creature. They tend to believe more when they see…
• Show relevant certifications – I’m talking about security certifications… educational certifications…industry accredited certifications and so on…
• Show facts and figures – people are more taken in by numbers. The more specific the better. If they can see that you can go down to that detailed a data, then it must be true…
• Money back guarantee – To show proof that you are supremely confident of what you can deliver. If not, your money back. Not suitable for all though.
• Display client logos – rub their credibility to you. It’s the power of association.
• Quote relevant quotes by authority figures that will help your cause. Again it’s about the power of association.

Do you have anymore you can think of? Are you showing adequate proof today?

Let me know what you think?

All success,

Jag Foo

This is a great quote from the great copywriter, Elmer Wheeler.

Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.

Emotions are what we made us buy. And then we use logic to justify the purchase.

Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.

So what can spark off his emotions, you may ask?

The short answer is put your focus on “benefits”.

Elmer Wheeler, calls this selling the “sizzle”.

“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!

Hidden in everything you sell, whether a tangible or an intangible, are “sizzles.” Find them and use them to start the sale. Then, after desire has been established in the prospect’s thinking, you can bring in the necessary technical points.

The good waiter realizes he must sell the bubbles – not the champagne. The grocery clerk sells the pucker – not the pickles, the whiff – not the coffee. It is the tang in the cheese that sells it!

The insurance man sells PROTECTION, not cost per week. Only the butcher sells the cow and not the sizzle, yet even he knows that the promise of the sizzle brings him more sales of his better cuts.”

Wise words indeed.

To illustrate further, consider this:

• Don’t sell the toothpaste. Sell the captivating smile.
• Don’t sell the house. Sell the warm fuzzy feeling of a home.
• Don’t sell the software. Sell how much time and money it can save for you.
• Don’t sell the fast luxury car. Sell him the convenience, and his need for REAL speed!

Get the drift?

Appeal to his inner desires, and reach deep down into his longings. Explain it to him better than he can explain it himself.

And then make him imagine it in a way only he can. With that, I guarantee you, the sale will be in the bag.

Applicable to both copywriting and offline salesmanship.

What do you think? Let me know your comments below.

All success,

Jag Foo

Listen. If you want your buyer to well…buy…from you, you need to get his emotions raging. To make him want to buy. NOW!

How?

Pay close attention to what I’m going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer’s mind.

The Top 14 Buyer’s Emotion - The Secret Revealed!

• Fear
• Curiosity
• Vanity
• Compassion
• Insecurity
• Lust
• Pride
• Laziness
• Confidence
• Satisfaction
• Desperation
• Jealousy
• Embarrassment
• Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it’s just fascinating to see how these can affect one’s buying decision. And not just buying decision. It’s also the speed of it.

Have anyone ever got you buying before because you felt any of the above emotions?

Let us know.

All Success,

Copywriting is salesmanship in print.

If you want to sell on the net, then you MUST know copywriting.

You need to use words that sell. Words that inspire emotional response in your prospect.

And to make them want to buy.

Copywriting is all about the clever use of persuasive power words to entice and compel people into buying.

Yes the art of using just that - ‘hot’ words that sell which pushed your emotional hot button.

If we are to use the normal words like we do in our typical conversation, we might have trouble convincing, because the words we usually speak lack the extra ’spark’ and ‘emotional-inducing’ elements.

With effective emotional triggering words and phrases, it can make a major difference to your conversion.

I compiled a list of 50 power and ‘juicy’ words that can help to spice up your copy and give it an ‘extra’ magic.

Here Goes Nothing!

1
Absolutely

2
Accomplish

3
Achieve

4
Adore

5
Advice

6
Alluring

7
Authentic

8
Automatically

9
Avalanche

10
Choice

11
Cinch

12
Clear-cut

13
Colorful

14
Colossal

15
Comfortable

16
Compare

17
Compelling

18
Complete

19
Completely

20
Critical

21
Crucial

22
Daring

23
Dazzling

24
Definite

25
Instantly

26
Joy

27
Just

28
Keep

29
Killer

30
Know-how

31
Mind-Blowing

32
Miracle

33
Money

34
Mouth-Watering

35
Natural

36
Need

37
Number-one

38
Perfection

39
Perks

40
Personalized

41
Prefer

42
Preference

43
Private

44
Professional

45
Proven

46
Provocative

47
Quality

48
Quick

49
Quickly

50
Secrets

Wow…you are still here??

Alright then…here’s another bonus 50 power words…specially for you, my friend.

51
Secure

52
Security

53
Seductive

54
Selected

55
Sensational

56
Serious

57
Sex

58
Shocked

59
Shocking

60
Show

61
Simple

62
Simplified

63
Simply

64
Sizable

65
Sizzling

66
Skyrocket

67
Slash

68
Snowball

69
Soar

70
Solve

71
Special

72
Startling

73
Step-by-step

74
Stop

75
Strange

76
Strong

77
Stunning

78
Sturdy

79
Surefire

80
Surging

81
Unconditional

82
Uncover

82
Understand

83
Unique

84
Unleash

85
Unlimited

86
Unlock

87
Unparalleled

88
Unreal

89
Unsurpassed

90
Unusual

91
Value-added

92
Vital

93
Vivid

94
Vow

95
Want

96
Wanted

97
Winning

99
Wonderful

100
Worth

There you go. Fancy more power words you can use for your sales copy?

You are in luck. I compiled a list of power words report just for you. Not just 100 words like I just gave you. But a massive 881 words!

Simply go to the right side and opt in to our exclusive persuasive copywriting newsletter – to download our special power words report.

All Success,

Wanna find out more. Scroll down below and you will know what I mean.

Writing sales copy is not easy especially if you are new to it.

Often, you may get the dreaded “writer’s block”!

You don’t how to start…and where to start.

And sometimes you don’t even know what the hell to write!

Fear not. All you need is a guiding light. I prepared a quick video, and inside you will learn:

• A copywriting questionnaire to get your creative juices flowing
• How to get your sales copy foundation up and running in no time

Click the “play” button to watch the video now!

As usual, let me know what you think.

Is this video useful? Shoot away!

All success,

Jag Foo

P.S You can download a PDF version report of the video here.

Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!

By Yanik Silver

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."

Then, the real work begins: the editing. That’s when you transform your copy from decent to good - or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."

In my last article for ETR - "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.

There are four more steps to take in order to polish your copy to perfection. Put them to work for you, and you’re sure to end up with sales letters that blow past your competition.

1. Call Out the Bucket Brigade

In this phase of the editing process, you smooth out and "stitch" everything together by using "bucket brigade" copy transitions. Like the old-time firefighters who transferred buckets of water from hand to hand, these phrases keep propelling the reader forward. Phrases like these:

· And that’s just the beginning…

· As you read on, I’ll tell you more about how…

· But before we go into that…

· But better still…

· But don’t take my word for it…

· But I’m jumping ahead. Let me tell you how this all came about…

· Here’s more…

· Fact is…

· Here’s the deal…

· Here’s the scary part:

· Listen, there’s more. Lots more…

· My strong hunch is…

· Needless to say…

· What this all boils down to is…

· What’s more…

· What’s the catch?

· Then it hit me…

Anytime you can use a copy transition, you will improve the readability of your copy and move the reader closer to the sale. (I have compiled 226 copy transitions that I use on a regular basis.)

2. Read It Out Loud

I don’t know what it is about reading sales copy out loud, but it gives you lots and lots of insight into how good (or bad) it really is. All the bumps and rough spots jump out at you.

Even better than reading it out loud yourself is to have someone else read it to you while you take notes on a printout of the copy. One big advantage of this is that he is completely impartial. He won’t stress certain words to make the meaning clearer. And if he stumbles over a phrase or sentence or paragraph, you know that’s an area you need to rework.

Another thing I do during this editing phase is make sure the copy is geared to the prospect’s benefit. I do it by changing some of the "I’s," "We’s," and "Me’s" to "You’s" - e.g., changing "We are giving you 6 must-have bonuses" to "You’ll get 6 must-have bonuses."

Much stronger that way.

3. Sleep On It

At this point, let your copy sit for at least a day. If you don’t have the luxury of an extra day, even a few hours will help. When you come back to it, it will be with new eyes and a fresh perspective. You’ll find errors that weren’t apparent before, and better ways of saying what you want to say.

Every sales letter is significantly improved with rewriting. I will often do three, four, or even five rewrites before I’m satisfied.

4. Grammar and Spelling - the Final Phase of the Edit

On my final pass-through, I check the grammar and spelling. Often, I will have someone who is better at "proper English" take a look, too. I take their suggestions with a grain of salt, because sales copy is more "conversational" than formal writing. Still, I definitely want to make sure I don’t make stupid mistakes like confusing "their" and "there."

Despite the importance of the editing process, most copywriters don’t bother with it - or, at best, give their copy one or two quick "final" reads. But if you take the time to do a thorough job - going through all eight phases, one by one - you will see a guaranteed improvement in the selling power of your writing!

[Ed. Note: As master Internet marketer Yanik Silver (www.MaverickBusinessInsider.com) says, careful editing can make the difference between mediocre and blockbuster sales copy. Learn how you can spend two days with one of the best copywriters in the world and get all his most powerful secrets to writing copy for the Web right here.]

As usual, let me know what you think by leaving a comment below…

And don’t forget the feedbacks too!

All success,

Jag Foo