Persuasive Content

Does WCM Really Need a Fix?

As part of preparation for a presentation he gave yesterday at Jboye '09 - a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management fails. I admit I am not at the JBoye event, so I have missed ...

I Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post

Today we embarked on an interesting social media challenge, a few folks that I've started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a Google Wave and set about writing a blog post - in an hour. There was ...

Prepare for an Analytics Revolution!

Eric T Peterson - a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics - has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not ...

Inside the Google Walled Garden

I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search Appliance Connector (thankfully now looked after by proper developers!). Also, I admit ...

Google – The New Citizen Engagement Portal

Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must adhere to. It was an incredibly absorbing meeting as we took a fast ride around all ...

Software Developers: The New Rock Stars of Marketing

I smiled at this the other day -"Software Developers: The New Rock Stars of Marketing" - it comes from the article 'Out of the Box' published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is ...

I’ve Written a Book!

I've written a book - alright quite a small book admittedly and when I say 'I've written' - I do mean with the help of various members of our marketing team - @karengibbons, @bob_barker and @lindajvetter - but none the less, sitting on my desk, fresh from the printers is ...

The Future of Content Management

CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and speculate on the future of Content Management.I think the Future of Content Management is about ...

Techrigy and Persuasive Content

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking. So, I thought I'd better jot down ...

Personal Brand or Not Wanting to Looking Like a Total Cock

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your 'PB', of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the ...