Brand Management

Spamming And Personal Branding

Sonnie — Tue, 17 Nov 2009 08:45:42 +0000

One of the tips I am hearing from so called “personal branding gurus” to enhance a brand, is to assert your expertise on people. Promoting yourself, so to speak. While this is not necessarily bad, one must take extra precaution because too much of these can back fire and may actually do more harm than good. Promoting [...]

Your Brand Is Beyond Your Career

Sonnie — Tue, 15 Sep 2009 06:33:00 +0000

Hello dear readers. It's been a long while since I had my last post. My apologies, I've been busy with the day time job and a lot of consultancy on the sides. Not to mention the time I spend with my new found love... running. Ha ha ha Alright, we blogged a lot about personal branding both online and on the real world, and this is more on positioning our career in the marketplace. We also discussed about using web 2.0 to our advantage. But there are corporations and clients that are looking beyond what you can bring to the table, more than the skills they are looking at the added value you'll bring to the organization.

The Leadership Brand of Tita Cory

Sonnie — Mon, 03 Aug 2009 04:03:53 +0000

“I don’t have any formula for ousting a dictator or building democracy. All I can suggest is to forget about yourself and just think of your people. It’s always the people who make things happen.” – Corazon Aquino On the historic day of EDSA 1986, I was a 17 year old idealistic young man, 1st year [...]

Are You A Commodity Or Brand?

Sonnie — Sat, 25 Jul 2009 19:35:03 +0000

Are you a brand or a commodity? I came across an article at Inquirer.net written by Karen de Asis about commodities and brands. While it talks about products and services, I would like to explore how it can be applied in Personal Branding Marketing a commodity is something temporary, after it reaches it's target market, it settles down. But marketing a brand is permanent. It looks beyond the immediate accomplishment, it strives to to evolve and adopts the changes in the market. Now how do we apply these to our personal brand?

The MJ Brand Is All Over

Sonnie — Tue, 07 Jul 2009 18:01:20 +0000

Ohh well, the world can’t seem to get enough of Michael Jackson. the self proclaimed “king of pop”. Today, the world is watching at the memorial service of MJ at the Staple Center, California, as the world bade goodbye to the greatest pop artist to date. Let’s blog for a while, the “brand” left by MJ. The [...]

Transformers 2: Defining Your Brand

Sonnie — Thu, 02 Jul 2009 02:24:57 +0000

Before Transformers 2, Revenge of the Fallen, hit the big screen on June 24, my son and I was able to watch the movie at IMAX theatre (SM Mall Of Asia). The cars and jets transforming into robots fascinated me since I first watch the cartoons version in the 80’s. Transformers, as we all know, were [...]

Counter Blogging

Sonnie — Wed, 10 Jun 2009 15:24:44 +0000

Sorry dear readers for the late blog update, been busy lately formulating new job grade and salary structure for a company. Anyway, as discussed in earlier posts, new media is a two edged sword. It can be used to enhance a brand, but , if unguarded, it can also destroy. Since marketing is about “battle of [...]

Blog.. And Get Hired

Sonnie — Wed, 27 May 2009 01:48:16 +0000

I simplified my keynote presentation to discuss with you what I shared before graduating students of two different universities in Manila. This presentation gave the graduating class some pointers on how to build and enhance their (personal) brand, merit an interview and eventually get a job by using basic Marketing principles and web 2.0. Blog and [...]

Responsible Use Of Web 2.0

Sonnie — Tue, 19 May 2009 14:32:46 +0000

My mind is preoccupied by the abuse, misuse and seemingly ignorance of people on the gross effect of new media in a person’s brand. Strike while the iron is hot! As the sayings goes, so please allow me to share 3 illustrations of how web 2.0 has hurt people for their careless actions, and how [...]

Creating Your Brand

Sonnie — Wed, 13 May 2009 02:13:07 +0000

For the mean time, let’s not discuss about new media and web 2.0 as your marketing tool, instead, focus on the important aspect of the brand, YOU. Web 2.0 and new media are “neutral” marketing tools, therefore, even though you have a strong online presence, if your brand has a lousy reputation, it will back [...]