ME 2.0

Brands Should Add Value

Sonnie — Thu, 04 Mar 2010 03:45:46 +0000

Since this is an announcement, I am cross-posting this blog for wider audience reach. I will be conducting a series of learning sessions about “Spiritual Intelligence” for free to different companies on the week of Holy Week, Monday to Wednesday [March 29-31, 2010]. This will only take for about an hour and max of [...]

You 2.0 [2]: Online Reputation and Privacy Settings

Sonnie — Fri, 19 Feb 2010 09:22:13 +0000

On my last post, for the benefit of new subscribers, we made a step backward by reviewing web 2.0. On this issue, allow me to discuss online reputation and responsible use of digital media. In one fora, someone asked, “sir, what is an online reputation?”. I replied, “try typing your name in search engines [google, yahoo, [...]

You 2.0 [1]: Web 2.0 and Personal Branding

Sonnie — Sat, 23 Jan 2010 14:00:00 +0000

I have discussed on my previous posts how web 2.0 can enhance your personal brand, it helped me, and I firmly believe it can help you too =D If you missed those posts, below are a few for your reading pleasure: Social Media and Personal Branding Get Hired by Embracing Web 2.0 Synergize For Your Brand Before we proceed, however, [...]

Happy New Year!

Sonnie — Thu, 31 Dec 2009 15:27:35 +0000

Keep your brand strong on 2010! Additional Reading:New Media MarketingSocial Media And Personal BrandingBrands Should Add ValueYou 2.0 [2]: Online Reputation and Privacy SettingsPromoting Your Brand (Blog) Offline Share and Enjoy:

Spamming And Personal Branding

Sonnie — Tue, 17 Nov 2009 08:45:42 +0000

One of the tips I am hearing from so called “personal branding gurus” to enhance your brand is to assert your expertise on people. Promoting yourself, so to speak. While this is not necessarily bad, one must take extra precaution because too much of these can back fire and may actually do more harm than good. Self [...]

Your Brand Is Beyond Your Career

Sonnie — Tue, 15 Sep 2009 06:33:00 +0000

Hello dear readers. It's been a long while since I had my last post. My apologies, I've been busy with the day time job and a lot of consultancy on the sides. Not to mention the time I spend with my new found love... running. Ha ha ha Alright, we blogged a lot about personal branding both online and on the real world, and this is more on positioning our career in the marketplace. We also discussed about using web 2.0 to our advantage. But there are corporations and clients that are looking beyond what you can bring to the table, more than the skills they are looking at the added value you'll bring to the organization.

The Leadership Brand of Tita Cory

Sonnie — Mon, 03 Aug 2009 04:03:53 +0000

“I don’t have any formula for ousting a dictator or building democracy. All I can suggest is to forget about yourself and just think of your people. It’s always the people who make things happen.” – Corazon Aquino On the historic day of EDSA 1986, I was a 17 year old idealistic young man, 1st year [...]

Are You A Commodity Or Brand?

Sonnie — Sat, 25 Jul 2009 19:35:03 +0000

Are you a brand or a commodity? I came across an article at Inquirer.net written by Karen de Asis about commodities and brands. While it talks about products and services, I would like to explore how it can be applied in Personal Branding Marketing a commodity is something temporary, after it reaches it's target market, it settles down. But marketing a brand is permanent. It looks beyond the immediate accomplishment, it strives to to evolve and adopts the changes in the market. Now how do we apply these to our personal brand?

The MJ Brand Is All Over

Sonnie — Tue, 07 Jul 2009 18:01:20 +0000

Ohh well, the world can’t seem to get enough of Michael Jackson. the self proclaimed “king of pop”. Today, the world is watching at the memorial service of MJ at the Staple Center, California, as the world bade goodbye to the greatest pop artist to date. Let’s blog for a while, the “brand” left by MJ. The [...]

Transformers 2: Defining Your Brand

Sonnie — Thu, 02 Jul 2009 02:24:57 +0000

Before Transformers 2, Revenge of the Fallen, hit the big screen on June 24, my son and I was able to watch the movie at IMAX theatre (SM Mall Of Asia). The cars and jets transforming into robots fascinated me since I first watch the cartoons version in the 80’s. Transformers, as we all know, were [...]