tag:blogger.com,1999:blog-64761408984856146382026-03-27T14:59:26.626-04:00Helping pet businesses with all their marketing needs.Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.comBlogger213125tag:blogger.com,1999:blog-6476140898485614638.post-21785452505347586292022-09-27T09:42:00.002-04:002022-09-28T09:12:27.807-04:00

This month Pawsible Marketing is celebrating 15 years in business serving our amazing clients in the pet industry!In honor of this milestone day, we launched our new website this past weekend showcasing the broader range of services we now provide to pet product and service companies, in addition to our Marketing and Branding Strategy, Planning, Consulting, and Implementation services including:&

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-17833301330224820502022-09-16T06:44:00.006-04:002022-09-27T09:24:37.543-04:00

Knowledge is power. That’s why Pawsible Marketing helps businesses fully understand the effectiveness of their operations, sales, and marketing through Business Intelligence. Our affordable BI solutions empower business owners to make the best data-driven decisions possible for your pet business with intuitive dashboards that provide faster analysis, drive increased organizational

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-33155651787715015992019-01-16T13:16:00.000-05:002019-01-16T13:16:14.386-05:00

2018 proved to be a significant year for mergers, acquisitions and record funding within the pet industry. Here we list the most significant 'deals' and news items related to pet businesses throughout 2018. We expect to see even more significant news in 2019. Keep up to date on news related to the pet industry in the coming year by subscribing to our blog. January 2018 Dog walking

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-11568242265574096822018-01-31T17:38:00.000-05:002018-02-01T13:02:49.982-05:00

Overview and Highlights The pet industry has seen amazing growth over the past 20+ years and many product and service pet-related companies, especially those in the forefront, have garnered amazing growth and sales. In addition, small and medium sizes companies have also been able to launch and grow into sustainable pet businesses over the past years surpassing expectations. While the pet

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-68729474102070941742016-07-05T15:25:00.001-04:002016-07-05T15:28:24.991-04:00

One of the most frequent requests I receive from pet businesses is assistance in writing a press release with the goal of having their product or service appear in a variety of publications or media. What many don't realize is to have your product or service written up in a publication or appear in the media isn't as easy as writing a press release, posting it online and then sitting back and

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-44067159280342088012015-04-19T21:41:00.000-04:002015-04-19T21:45:53.607-04:00

Eye catching, strong, luring, powerful images can make or break your brand. Purchasing photos for your pet business can be expensive if you need them for a wide range of uses from your website and blog, to your marketing materials, social media and more. There are some wonderful free use image sites that we use for a wide variety of projects for our clients, and for our own use. Here are our

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com1tag:blogger.com,1999:blog-6476140898485614638.post-72953013586818004622015-03-10T09:24:00.002-04:002018-01-31T15:58:51.514-05:00

Your wading through all the information, samples, business cards, photos and more from Global Pet Expo, so what's next? After spending thousands of dollars it's imperative that you act now to make the most of your involvement whether you are a retailer looking to add new products and/or services to your business, or a manufacturer wanting to increase the sales of your products, or a service

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-6719309586938915132015-02-25T08:33:00.000-05:002015-02-25T08:42:39.918-05:00

Along with Oprah, Martha Stewart, Rachael Ray and Lillian Vernon, Leslie May, founder of Pawsible Marketing, is included as a contributor and highlighted in a new book, Entrepreneurial Women: New Management and Leadership Models, available on Amazon and Google Books. In the chapter, 'You Are What You Brand,' author Louise Kelly reviews the history of personal and individual branding beginning

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-50201861596867789222015-02-04T10:43:00.000-05:002015-02-04T10:43:20.271-05:00

Individuals are bombarded by advertising and marketing messages on a daily basis. How many? If you Google the question you get a wide variety of answers with the most prolific information indicating individuals are exposed to anywhere from 247 to 3000 ads (via TV, websites, the Internet, radio, paper media and more). My estimate is more in the 250-500 range. With all this bombardment, it's

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-66980070293738017722015-01-06T11:52:00.000-05:002018-01-31T15:59:39.277-05:00

If you use Instagram to help market your pet business, you are probably aware that when you post there isn't an option to add a click-able link in your Instagram post that could potential drive traffic to your website and potentially increase sales. But one thing you can do to help drive more traffic and utilize Instagram further as the wonderful potential marketing tactic is to do what Mashable

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com1tag:blogger.com,1999:blog-6476140898485614638.post-4236358311699433382015-01-02T08:45:00.000-05:002018-01-31T15:51:12.244-05:00

March 12 , 2015 - The pet industry has seen amazing growth over the past 15+ years. And there is a very specific reason for that. During the economic boom following the Great Depression and World War II, over 75 million children were born. These children, known as Baby Boomers, were the largest generation of Americans to be born in US history, and the first generation of 'humanizing' pet

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com5tag:blogger.com,1999:blog-6476140898485614638.post-10451188537098481642014-11-17T15:05:00.000-05:002014-12-22T08:17:46.004-05:00

On Friday, Facebook dropped a bit of a bombshell for Facebook Fan Page marketers when they announced that beginning in January 2015, people will see less organic promotional posts within their news feeds from Facebook fan pages that they have liked. These posts will primarily be: - Posts that solely push people to buy a product or install an app - Posts that push people to enter promotions and

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-15984803880002140562014-10-30T10:32:00.000-04:002014-10-30T10:37:46.848-04:00

No matter how wonderful you think your pet business product or service is, the most important questions you need to ask are does your market want it and are they willing to buy it? As we've discussed before, pet business marketing doesn't start with a great idea for a product or service, it starts with the consumer. If your target pet business market doesn't want or need your product, then you

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-8174036699046728842014-09-17T08:42:00.000-04:002014-09-17T08:42:27.000-04:00

Instagram is quickly becoming one of the hottest social media sites. If you're not on Instagram as a pet business, I highly recommend it. The popular social media site recently announced it will be instituting key brand business tools for the marketer and advertiser to provide insights and value to brands. There will be three main tools according to Instagram: 1. Account insights will allow

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-61829906000962146012014-09-16T08:09:00.000-04:002014-09-16T08:09:37.571-04:00

I get a lot of questions from pet businesses about how to grow their Facebook, Twitter, Pinterest and Google+ fan base, how to engage their audience and most importantly increase sales. It's not easy to come up with creative, engaging ideas of posts to share to accomplish the above tasks. So we're sharing today some of our top ideas: Post a recipe One of the posts I find most engaging for

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-39605341864105681062014-09-14T08:42:00.002-04:002014-09-14T08:42:25.790-04:00

What is marketing? Over the years I've been asked this question time and time again, from former heads of tech companies with which I consulted, to the CEO of Blue Cross and Blue Shield when I was head of their community relations, to many of my current and prospective clients. Many people believe that public relations is marketing, that advertising is marketing, that SEO is marketing; and they

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-36510056088882918912014-09-09T07:52:00.001-04:002014-09-09T07:52:13.712-04:00

Awwwww.....those super cute puppy photos posted on Facebook with little links encouraging you to visit a site. You know the ones.... Well, Facebook is cracking down on those 'Click Bait' links. What is 'Click Baiting?' According to Facebook, "Click-baiting" is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-87209262355570153572014-09-02T21:10:00.001-04:002014-09-08T10:17:38.081-04:00

Standing out in your pet business marketing can be very difficult. It takes creativity, persistence, trial and error, the ability to take risks and more. One way to stand out in your pet business marketing efforts is to be different. Different always stands out more than the same old, same old; especially in social media. The follow video share some great tips and tricks if you are looking for

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com1tag:blogger.com,1999:blog-6476140898485614638.post-50471648708666867932014-08-06T09:49:00.001-04:002014-09-08T10:18:05.128-04:00

Chances are that if you found a photo or image on the Internet then it probably belongs to someone else. But how do you know? The Visual Communication Guy on Visually has put a thoughtful graphic to help you, and your employees or staff, know if an image is allowed to be used in your pet business marketing - and that includes posting on Facebook, Twitter, Pinterest, on your blog and more. Be

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-37869806824595576742014-07-28T21:00:00.000-04:002014-09-08T10:16:01.946-04:00

If you live in the UK, mark your calendars for the next episode of Undercover Boss, airing on channel 4, 9pm Tue 29 July. This episode will focus on the owner of nationwide retailer Pets Corner who goes undercover in his own business to see if a potentially risky multi-million pound investment to grow the business is likely to succeed.  Steve Charman is responsible for over 450 staff and

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-56201466784385100162014-07-28T08:48:00.001-04:002014-09-08T10:18:16.119-04:00

You signed up, you paid thousands of dollars, you attended SuperZoo, so now what? The most important steps in attending SuperZoo occur when you return from the event. The following are our top five essential things you need to do to make the most of your involvement and recoup the marketing expenses you incurred to attend: Send thank yous. Get out the list of contacts you made at the show,

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-5881908008204596462014-07-22T09:43:00.000-04:002014-07-22T09:43:16.620-04:00

News coming out of Super Zoo 2014... PetHub.com announced today a breakthrough in pet safety and companion animal protection with the launch of its new, evolutionary PetHub Signal™ electronic ID tag. Chicken Soup for the Soul To Premiere Exciting New Products And Programs At SuperZoo To Promote The Happiness And Wellness Of Pets Petmate Showcases More Than 175 Products At SuperZoo 2014

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-32200455959444529642014-06-11T10:32:00.000-04:002014-09-08T10:20:12.884-04:00

Back in the Internet heyday, as VP of marketing for a new tech start-up, one of my first orders of business was to reinvent the company's name, logo and product names and logos, and build their brand in their specific marketplace. Over the years I've helped many pet business with naming their business, naming their products and consequently helped them invent and/or re-invent their logos to

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-62734004009606922182014-06-10T18:55:00.000-04:002014-09-08T10:19:09.667-04:00

Facebook is one of the most prolific social media channels on the Internet. But now that Facebook has changed, I often get asked if it's worth it as a marketing tool or tactic for pet businesses. I've had my business pages and personal page on Facebook for over six years, now. During that time I've seen Facebook change a lot; from a small group of fun, interesting friends, new and old

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0tag:blogger.com,1999:blog-6476140898485614638.post-4577315793151960152014-05-28T08:55:00.000-04:002014-05-28T08:55:21.537-04:00

You put a lot of effort into creating the most engaging, appealing, educational website you can for your pet business....all designed to increase sales and help prospective and current customers find you on the Internet. Over time, you work on your SEO, and often wonder if it's working. Here's a great way to find out.   "What page of Google Am I on" can tell you where your website ranks in

Leslie Mayhttp://www.blogger.com/profile/01351681022960222957noreply@blogger.com0