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<title>Partnerships 2.0 Directors Cut</title> 
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<copyright>&amp;#xA9; Scottish Arts Council and Scottish Screen</copyright> 
<itunes:subtitle>Partnerships 2.0 Directors Cut</itunes:subtitle> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:summary>The Audience Development Forum &amp;apos;Partnerships 2.0 New Creative Audiences&amp;apos; was an inspiring one day event which explored how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. The Forum was hosted by the Scottish Arts Council and Scottish Screen - Empowered by VOXUR</itunes:summary> 
<description>The Audience Development Forum 'Partnerships 2.0 New Creative Audiences' was an inspiring one day event which explored how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. The Forum was hosted by the Scottish Arts Council and Scottish Screen - Empowered by VOXUR</description> 
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<item> 
<title>Episode 1:  Gerd Leonhard, Media Futurist - Part 1 - Everything is going digital</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Gerd Leonhard, Media Futurist - Part 1 - Everything is going digital</itunes:subtitle> 
<itunes:summary>Zurich based Gerd Leonhard is one of the world's leading media futurists, and an inspiring motivational speaker, as well as an artist and musician. Gerd talked about 'The End of Control' and addressed how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:17:26</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, Media Futurist, arts marketing, audience development, technology, web 2.0, public engagement, creative industries, audiences, copyright, promotion, funding, participate, digital</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 2:  Gerd Leonhard, Media Futurist - Part 2 - The 'new' audiences</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Gerd Leonhard, Media Futurist - Part 2 - The 'new' audiences</itunes:subtitle> 
<itunes:summary>Zurich based Gerd Leonhard is one of the world's leading media futurists, and an inspiring motivational speaker, as well as an artist and musician. Gerd talked about 'The End of Control' and addressed how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:11:29</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, Media Futurist, arts marketing, audience development, technology, web 2.0, public engagement, creative industries, audiences, copyright, promotion, funding, participate, digital</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 3:  Gerd Leonhard, Media Futurist - Part 3 - Protecting our creations</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Gerd Leonhard, Media Futurist - Part 3 - Protecting our creations</itunes:subtitle> 
<itunes:summary>Zurich based Gerd Leonhard is one of the world's leading media futurists, and an inspiring motivational speaker, as well as an artist and musician. Gerd talked about 'The End of Control' and addressed how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:08:09</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, Media Futurist, arts marketing, audience development, technology, web 2.0, public engagement, creative industries, audiences, copyright, promotion, funding, participate, digital</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 4:  Gerd Leonhard, Media Futurist - Part 4 - Getting attention (advertising)</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Gerd Leonhard, Media Futurist - Part 4 - Getting attention (advertising)</itunes:subtitle> 
<itunes:summary>Zurich based Gerd Leonhard is one of the world's leading media futurists, and an inspiring motivational speaker, as well as an artist and musician. Gerd talked about 'The End of Control' and addressed how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:09:33</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, Media Futurist, arts marketing, audience development, technology, web 2.0, public engagement, creative industries, audiences, copyright, promotion, funding, participate, digital</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 5:  Gerd Leonhard, Media Futurist - Part 5 - Content models of the future</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Gerd Leonhard, Media Futurist - Part 5 - Content models of the future</itunes:subtitle> 
<itunes:summary>Zurich based Gerd Leonhard is one of the world's leading media futurists, and an inspiring motivational speaker, as well as an artist and musician. Gerd talked about 'The End of Control' and addressed how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:10:06</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, Media Futurist, arts marketing, audience development, technology, web 2.0, public engagement, creative industries, audiences, copyright, promotion, funding, participate, digital</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<item> 
<title>Episode 6:  Gerd Leonhard, Media Futurist - Part 6 - Feels like free</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Gerd Leonhard, Media Futurist - Part 6 - Feels like free</itunes:subtitle> 
<itunes:summary>Zurich based Gerd Leonhard is one of the world's leading media futurists, and an inspiring motivational speaker, as well as an artist and musician. Gerd talked about 'The End of Control' and addressed how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:06:03</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, Media Futurist, arts marketing, audience development, technology, web 2.0, public engagement, creative industries, audiences, copyright, promotion, funding, participate, digital</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<item> 
<title>Episode 7:  Gerd Leonhard, Media Futurist - Part 7 - Its a different world now</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Gerd Leonhard, Media Futurist - Part 7 - Its a different world now</itunes:subtitle> 
<itunes:summary>Zurich based Gerd Leonhard is one of the world's leading media futurists, and an inspiring motivational speaker, as well as an artist and musician. Gerd talked about 'The End of Control' and addressed how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:09:33</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, Media Futurist, arts marketing, audience development, technology, web 2.0, public engagement, creative industries, audiences, copyright, promotion, funding, participate, digital</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<item> 
<title>Episode 8:  Brian Newman, Tribeca Film Institute - Part 1 - The impact of youtube</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Brian Newman, Tribeca Film Institute - Part 1 - The impact of youtube</itunes:subtitle> 
<itunes:summary>Brian Newman is CEO of the Tribeca Film Institute in New York, the result of the recent combination of Renew Media and TFI, the non-profit arm of the Tribeca Film Festival. Brian is a practitioner who has 'walked the talk' in transforming the ability of organisations to enrich their audiences through the media arts. He was joined in discussion by Hannah McGill, Artistic Director of the Edinburgh International Film Festival.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:09:26</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, arts marketing, audience development, web 2.0, creative industries, audiences, copyright, Brian Newman, Tribeca Film Institute, Hannah McGill, Edinburgh International Film Festival, TFI, EIFF</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 9:  Brian Newman, Tribeca Film Institute - Part 2 - Four eyed monsters</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Brian Newman, Tribeca Film Institute - Part 2 - Four eyed monsters</itunes:subtitle> 
<itunes:summary>Brian Newman is CEO of the Tribeca Film Institute in New York, the result of the recent combination of Renew Media and TFI, the non-profit arm of the Tribeca Film Festival. Brian is a practitioner who has 'walked the talk' in transforming the ability of organisations to enrich their audiences through the media arts. He was joined in discussion by Hannah McGill, Artistic Director of the Edinburgh International Film Festival.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:10:18</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, arts marketing, audience development, web 2.0, creative industries, audiences, copyright, Brian Newman, Tribeca Film Institute, Hannah McGill, Edinburgh International Film Festival, TFI, EIFF</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 10:  Brian Newman, Tribeca Film Institute - Part 3 - Using new tools</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Brian Newman, Tribeca Film Institute - Part 3 - Using new tools</itunes:subtitle> 
<itunes:summary>Brian Newman is CEO of the Tribeca Film Institute in New York, the result of the recent combination of Renew Media and TFI, the non-profit arm of the Tribeca Film Festival. Brian is a practitioner who has 'walked the talk' in transforming the ability of organisations to enrich their audiences through the media arts. He was joined in discussion by Hannah McGill, Artistic Director of the Edinburgh International Film Festival.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:11:05</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, arts marketing, audience development, web 2.0, creative industries, audiences, copyright, Brian Newman, Tribeca Film Institute, Hannah McGill, Edinburgh International Film Festival, TFI, EIFF</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 11:  Brian Newman, Tribeca Film Institute - Part 4 - Conversation with Hannah McGill</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Brian Newman, Tribeca Film Institute - Part 4 - Conversation with Hannah McGill</itunes:subtitle> 
<itunes:summary>Brian Newman is CEO of the Tribeca Film Institute in New York, the result of the recent combination of Renew Media and TFI, the non-profit arm of the Tribeca Film Festival. Brian is a practitioner who has 'walked the talk' in transforming the ability of organisations to enrich their audiences through the media arts. He was joined in discussion by Hannah McGill, Artistic Director of the Edinburgh International Film Festival.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:11:54</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, arts marketing, audience development, web 2.0, creative industries, audiences, copyright, Brian Newman, Tribeca Film Institute, Hannah McGill, Edinburgh International Film Festival, TFI, EIFF</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
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<title>Episode 12:  Brian Newman, Tribeca Film Institute - Part 5 - Conversation with Hannah McGill</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Brian Newman, Tribeca Film Institute - Part 5 - Conversation with Hannah McGill</itunes:subtitle> 
<itunes:summary>Brian Newman is CEO of the Tribeca Film Institute in New York, the result of the recent combination of Renew Media and TFI, the non-profit arm of the Tribeca Film Festival. Brian is a practitioner who has 'walked the talk' in transforming the ability of organisations to enrich their audiences through the media arts. He was joined in discussion by Hannah McGill, Artistic Director of the Edinburgh International Film Festival.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:09:26</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, arts marketing, audience development, web 2.0, creative industries, audiences, copyright, Brian Newman, Tribeca Film Institute, Hannah McGill, Edinburgh International Film Festival, TFI, EIFF</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 13:  Panel Discussion - Part 1 - Roger Tomlinson</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Panel Discussion - Part 1 - Roger Tomlinson</itunes:subtitle> 
<itunes:summary>Media futurist Gerd Leonhard was joined by Pat Kane of Hue and Cry, Roberta Doyle of the National Theatre of Scotland, and Clive Gillman in debating the use of technology to develop audiences in a session chaired by Roger Tomlinson.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:07:51</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, arts marketing, audience development, web 2.0, public engagement, creative industries, Pat Kane, Hue and Cry, National Theatre of Scotland, Dundee Contemporary Arts, DCA, NTS</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 14:  Panel Discussion - Part 2 - Pat Kane</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Panel Discussion - Part 2 - Pat Kane</itunes:subtitle> 
<itunes:summary>Media futurist Gerd Leonhard was joined by Pat Kane of Hue and Cry, Roberta Doyle of the National Theatre of Scotland, and Clive Gillman in debating the use of technology to develop audiences in a session chaired by Roger Tomlinson.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:05:14</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, arts marketing, audience development, web 2.0, public engagement, creative industries, Pat Kane, Hue and Cry, National Theatre of Scotland, Dundee Contemporary Arts, DCA, NTS</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 15:  Panel Discussion - Part 3 - Roberta Doyle</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Panel Discussion - Part 3 - Roberta Doyle</itunes:subtitle> 
<itunes:summary>Media futurist Gerd Leonhard was joined by Pat Kane of Hue and Cry, Roberta Doyle of the National Theatre of Scotland, and Clive Gillman in debating the use of technology to develop audiences in a session chaired by Roger Tomlinson.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:12:13</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, arts marketing, audience development, web 2.0, public engagement, creative industries, Pat Kane, Hue and Cry, National Theatre of Scotland, Dundee Contemporary Arts, DCA, NTS</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 16:  Panel Discussion - Part 4 - Clive Gilman</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Panel Discussion - Part 4 - Clive Gilman</itunes:subtitle> 
<itunes:summary>Media futurist Gerd Leonhard was joined by Pat Kane of Hue and Cry, Roberta Doyle of the National Theatre of Scotland, and Clive Gillman in debating the use of technology to develop audiences in a session chaired by Roger Tomlinson.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:11:55</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, arts marketing, audience development, web 2.0, public engagement, creative industries, Pat Kane, Hue and Cry, National Theatre of Scotland, Dundee Contemporary Arts, DCA, NTS</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 17:  Panel Discussion - Part 5 - Gerd Leonhard</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Panel Discussion - Part 5 - Gerd leonhard</itunes:subtitle> 
<itunes:summary>Media futurist Gerd Leonhard was joined by Pat Kane of Hue and Cry, Roberta Doyle of the National Theatre of Scotland, and Clive Gillman in debating the use of technology to develop audiences in a session chaired by Roger Tomlinson.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:06:56</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, arts marketing, audience development, web 2.0, public engagement, creative industries, Pat Kane, Hue and Cry, National Theatre of Scotland, Dundee Contemporary Arts, DCA, NTS</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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<title>Episode 18:  Panel Discussion - Part 6 - Questions from the floor</title> 
<itunes:author>Scottish Arts Council and Scottish Screen</itunes:author> 
<itunes:subtitle>Panel Discussion - Part 6 - Questions from the floor</itunes:subtitle> 
<itunes:summary>Media futurist Gerd Leonhard was joined by Pat Kane of Hue and Cry, Roberta Doyle of the National Theatre of Scotland, and Clive Gillman in debating the use of technology to develop audiences in a session chaired by Roger Tomlinson.</itunes:summary> 
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<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate> 
<itunes:duration>00:10:24</itunes:duration> 
<itunes:keywords>Scottish Arts Council, Scottish Screen, Creative Scotland, Gerd Leonhard, arts marketing, audience development, web 2.0, public engagement, creative industries, Pat Kane, Hue and Cry, National Theatre of Scotland, Dundee Contemporary Arts, DCA, NTS</itunes:keywords> 
<itunes:explicit>no</itunes:explicit> 
<author>audience.development@scottisharts.org.uk (Scottish Arts Council and Scottish Screen)</author> 
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