Paradigm Marketing & Creative

Now hiring: Graphic/Web Designer

noreply@blogger.com (Gaushell) — Wed, 24 Apr 2013 21:30:00 +0000

Now hiring: Graphic/Web Designer
Company: Paradigm Marketing & Creative
Location: Memphis, TN
Job-type: Full time
Years of Experience: 2-5 years
Education level: Bachelor’s Degree
Career Level: Agency experience

Position Summary:
A full service marketing & design firm is looking for a talented graphic/web designer to lead design efforts. Responsibilities include concept development, design, and production in all mediums: interactive, print and web. Ability to create highly conceptual, visual solutions and have excellent interpersonal skills is a must.

The ideal candidate will have 2 to 5 years of agency experience. They will report to project managers but will work with other designers throughout the company who will depend on them for consistent & accurate finished products.

The specific responsibilities of this position include but are not limited to:

Ability to think conceptually through website infrastructure for a strong & memorable user experience
Good organization skills and the ability to work closely in collaboration with the creative team.
Candidates should have a passion for design, and be proficient in Adobe Creative Suite.
Must have strong conceptual, problem solving skills and interest in all aspects of design; brand identity, interactive applications, web design etc.
Create & complete website layouts based off creative direction
Utilize graphic design techniques for creating brochures, flyers, stationery, PowerPoint presentations, advertising collateral and other marketing materials
Experience with HTML, CSS, JS, After Effects a plus
Familiarity with Content Management Systems a plus

Requirements:

BA/BS or equivalent work experience
Minimum 2 years of professional design experience
Strong attention to detail
Digital portfolio
Proficiency in Adobe CS
Strong desire for quality work
Able to multi-task and prioritize
Please include your website address or a link to your online portfolio in a cover letter along with a resume and send to info@2dimes.com.

*Applicants must relocate if not residing in the Memphis area.

Homeland's New Video

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 12 Feb 2013 18:31:00 +0000

Often times it's easier to explain the essence of your business through visuals. A short "brand video" also lets your clients know real people, like them, are behind the work.

A new brand video for our client, Homeland Sourcing.

Marketing (Deli) Masterpiece

noreply@blogger.com (Paradigm Marketing & Creative) — Fri, 08 Feb 2013 17:12:00 +0000

As you may know, Holiday Deli & Ham is one of our loyal B2C restaurant clients. Over the past six months, we’ve helped them market a new store they opened in Horn Lake, implement a campaign to increase traffic to the store, and come up with advertising material for Thanksgiving/Christmas. It’s been hard, but fun work.

We love digging into projects that give us the ability to use multiple skill-sets, and Holiday’s projects always allow us to do that. Recently, we got a call about new sandwiches the deli created. We labeled the group “Worldly Sandwiches” since each one is popular in a different country and they’re large in size.

The services we provided are photography, copy writing, graphic design for menus, posters & flyers, and overall positioning of the group within the brand. We even got to taste test too (Holiday gets an A+ for that).

Just wanted to share the before and after. Look good to you?

click to enlarge

Our 20th Anniversary Party

noreply@blogger.com (Paradigm Marketing & Creative) — Mon, 17 Dec 2012 20:57:00 +0000

Here are some shots from our party that was on December 6th. Again, thank you to everyone who came out, mingled, and saw our new place! We had a great time.

click photo to enlarge

See more party pics in our Facebook album.

Paradigm's First-Ever Brand Video

noreply@blogger.com (Paradigm Marketing & Creative) — Thu, 06 Dec 2012 17:10:00 +0000

We wanted to share with the world a personal look into the essence of our agency, with short interviews from the talented people who make us function. Enjoy!

Video by: FocalPoint Cinematic (www.focalpointcinematic.com)
A huge thank you to Jon and Kelsey for putting up with us for a week!

Note16 in Nashville

noreply@blogger.com (Paradigm Marketing & Creative) — Wed, 28 Nov 2012 18:09:00 +0000

One of many 3d animations we've created for clients who have developed exceptional apartment communities. What do you think? Would you live here?

Ted's Art Show...The Result!

noreply@blogger.com (Paradigm Marketing & Creative) — Wed, 21 Nov 2012 18:46:00 +0000

Awesome clip by Jason Lee.

If you want to see it larger and in better quality, go here: http://vimeo.com/53867955

Ted Domek's First Solo Art Show at Metro 67!

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 06 Nov 2012 18:25:00 +0000

We hope you'll join us! Click this link to read the "Artist Spotlight" on Ted, who's also a Paradigm project manager.

Paradigm Wins 2012 Davey Award!

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 30 Oct 2012 17:23:00 +0000

Our team has done it again! We won a Davey Award (national design competition for small firms) for the logo we designed for Martian Jargon.

We also made the website (click above) - this client had one of the most funky/fun styles we've done. It was definitely enjoyable. Looking forward to working with Chris on his next ventures.

If you need any alien logos designed, you know who to call.

"Rugged Never Felt So Good"

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 23 Oct 2012 16:40:00 +0000

We partnered up with local agency Sullivan Branding to help them out with the project we refer to as “the boot”. Turned out really nice!

Client: Georgia Boot, HQ in Nelsonville, OH
Agencies' role on the project: Sullivan Branding – video; Paradigm – 3d animation

In the States

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 09 Oct 2012 20:10:00 +0000

An email from a client we received a few days ago was both satisfying and exciting:

“We are delighted to announce that we have a new name. The company you knew as Rural Jobs has now become Homeland. This change will take effect today, October 4, 2012.”

We rebranded the company to Homeland because it’s representative of the nature of what they do – domestic sourcing in the United States (versus outsourcing out of the country). Plus, it’s a term that generally associates warm and positive connotations.

Along with any name change, we create the identity pieces to go with it. The client requested earth tones to complement the name:

Next step: building a website. Working on style boards and creative brainstorm sessions right now!

We're Leaving Our Brand On Texas

noreply@blogger.com (Paradigm Marketing & Creative) — Wed, 26 Sep 2012 20:19:00 +0000

Are you from the area, or know someone who is, and have interest in what Paradigm can offer you? Call or email Allen, manager of the Dallas office, at 901-239-2079 or bussell@2dimes.com.

David vs. Goliath: RVC Outdoor Destinations

noreply@blogger.com (Paradigm Marketing & Creative) — Wed, 19 Sep 2012 19:18:00 +0000

Our client, RVC Outdoor Destinations, was recently featured in Fortune Magazine's "David vs. Goliath" section. This section takes two companies - a large and a small one - within the same industry and assesses a challenge. It then tells how the small business overcomes or improves it, despite being the "little fish".

We're especially proud to see RVC getting such good recognition as our firm was involved in creating their brand, identity, messaging, and collateral (shout-out to Jackie!). RVC Outdoor Destinations has been a great long-term client of ours and we will always help them "tell their story" through various mediums and creative outlets.

Click to read RVC's David vs. Goliath column on CNN Money.

Paradigm Opens Dallas Office!

noreply@blogger.com (Paradigm Marketing & Creative) — Wed, 12 Sep 2012 15:52:00 +0000

We have some exciting news! Allen Bussell, who has been an integral part of Paradigm since 2004, will be managing our new Dallas, Texas office. We know he'll be a great leader there, and we are anxious to see what the area brings us!

Click here to read the article that accompanies this news, written by the Memphis Business Journal.

Health Care Heroes in Memphis

noreply@blogger.com (Paradigm Marketing & Creative) — Wed, 05 Sep 2012 19:44:00 +0000

We want to congratulate Dr. David B. Wright on being a finalist in the Health Care Heroes awards held by the Memphis Business Journal.

Dr. Wright is the Chief Medical Director of our client, Prevance Corporate Wellness (formerly NoEvent). If you’ve heard of Memphis’ The Wright Clinic and Cordova Wellness Center, he’s the mastermind behind those, too. It’s wonderful that he is so dedicated to educating and keeping people healthy. The newest entity, Prevance, is a unique wellness company that focuses on prevention of the three most common causes of death. We’re in the beginning stages of their branding, but have learned so many interesting facts. Stay tuned!

Click here to read the list of winners and finalists of the 14th annual Health Care Heroes awards.

CommArts "Fresh": Jason Lee

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 21 Aug 2012 15:11:00 +0000

Yesterday Jason Lee was featured on the homepage of CommArts, the online complement to Communication Arts magazine. The magazine showcases stellar work in all sorts of creative categories – graphic design, photography, illustration, interactive media, etc.

Click here to read Jason’s "fresh" and see some of his personal work. We’re extremely proud to have him as part of the Paradigm team!

Change you can count on

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 14 Aug 2012 17:54:00 +0000

Where it all started! "Change you can count on" is the first of multiple campaigns for International Paper.

They came to us with a concept idea in mind, but needed help “giving it legs” as we like to say. When you’re a world-wide company of this size, what you put out to the public has to be much more than satisfactory.

We’re proud to be able to show some of the work we’ve done for them below. Each brochure cover is part of a separate campaign. We provided the copy writing and graphic design for these particular pieces. Which do you like best?

Ted Domek featured in Art for Jobs, a benefit for Advance Memphis

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 31 Jul 2012 15:46:00 +0000

Take a look at this post on Art for Jobs’ blog, featuring our own Ted Domek. Ted’s not only a great project manager (along with the creative expertise he brings to the Paradigm table), he’s a fantastic artist. He generously donated some of his paintings to the Art for Jobs auction, which benefits the organization Advance Memphis. According to the benefit’s Facebook page, Art for Jobs is an art sale supporting unemployed Memphians who are preparing for the workplace.

Carrying Out a City's Vision

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 24 Jul 2012 17:21:00 +0000

One of our current major projects is working with the Germantown Chamber Economic Development Partnership, who provides information and resources to businesses or anyone interested in improving economic development in the city.

We're helping to clarify the message of why Germantown is such an awesome place to live and work, and then spreading that message with the use of a fresh new website, campaign, and supporting collateral like flyers, mailers, etc. This project is a rather tough venture due to all the target audiences involved and the specific messages we must aim to each group. Plus, it's obviously a large client! However, we have started the branding and have received great feedback so far. And, we've learned a lot about the city, which is always a bonus.

Here's the logo we designed; we're excited to see more of our stuff around town over time.

Barnes & Brower Photography

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 10 Jul 2012 16:32:00 +0000

It’s very satisfying to be able to mix your hobby with your job. This week, we’re showing you some of the photos we recently took for Barnes & Brower, a general contracting company in Memphis. They have a diverse portfolio of construction projects ranging from University of Memphis facilities to churches and stadiums. These, and others, will go on the new website we are designing for them.

Advent Presbyterian Church

University of Memphis Finch Center

Wilder Tower - U of M

Liberty Bowl Memorial Stadium

St. Andrew Church

Sensory Marketing Improves Customer Experience

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 03 Jul 2012 14:12:00 +0000

By Michael Ganda, project manager and brand developer at Paradigm.
Original article posted on the Memphis Daily News here.

One of the most intriguing marketing methods that has been used increasingly throughout the years is sensory marketing. Sensory marketing is utilizing all of the human senses in order to affect how customers perceive their experience with a product.

This technique can not only help enhance a company’s brand, but it can create such a rich customer experience that when the experience lacks these aspects, customers perceive the product in a completely different way. By controlling and crafting this interactive experience, companies are able to better differentiate their products from competitors’ products by making a lasting impression.

It is imperative that companies view each interaction a customer has with their product as an opportunity to reinforce the brand, whether that is through the way the product packaging looks, the way the product feels, or even how it smells. All of these senses contribute to the experience the consumer receives.

First, companies must identify the specific points in which customers are interacting with their product, how they are interacting, and ways in which the company can alter the experience. One example of this is a company operating about a hundred gas stations in California. The company identified one point in which customers were interacting with their product – while standing at the pump.

They then took a proactive approach to control the user experience and promote their supplemental products, more specifically their coffee. They used technology to waft coffee aroma to the users at the pump in order to persuade them to purchase coffee products inside the store. Even if customers did not end up purchasing the coffee inside, the user experience while standing at the pump has been enhanced and improved.

One of the most important aspects in this initial stage of planning is to incorporate a brand platform that fully integrates the five senses. An example of this is many popular, high-end clothing manufacturers aimed at teenagers. Often times the stores will be dimly lit with loud music, representing a nightclub.

They will also have attractive employees wearing the brand’s clothing to greet the customers, and then the experience is topped off with a signature fragrance that lingers throughout the store. And, carrying a stylized bag with a large logo gives the customer a sense of confidence when leaving the store.

All of these interactions evoke different senses and were created in a very specific way with a very specific goal in mind. It narrows down to “seducing” the customer to improve their shopping experience, and it has been effective.

Sensory marketing may seem like a simple concept, but the company must do their research and be fully committed to creating a plausible strategy. Then, they can take advantage of the opportunities to create enriching customer experiences and gain brand loyalty. Next time you’re interacting with a product, ask yourself, “How are my senses being used to enhance the experience?”

Holiday Deli & Ham Website...Live!

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 19 Jun 2012 17:58:00 +0000

We've been working diligently on the Holiday Deli & Ham website for some time, and it is now live with a clean, new look! If you weren't hungry before, you will be now...

Click the logo to view the website

Per the clients requests and our creative expertise, we designed the site to be really organized, easy to navigate, and showcase aspects important to this Memphis-based restaurant, such as community events, various specials, and the ability for guests to sign up for their loyalty program. Holiday strives to connect with their customers as much as they can, which is a great quality.

Next time you stop in, tell them Paradigm says hi!

What's Going On Outside?

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 05 Jun 2012 16:20:00 +0000

It was a rainy day yesterday and despite the cloudy sky today, everyone’s working hard to keep the greens looking nice and fresh! Behind our office building is part of the course at TPC Southwind, shown below (excuse the phone photo quality). The 55^th annual FedEx St. Jude Classic is held here and we always make a point to watch some of it as it gets further in. This is day 3; the first round of tournament play starts Thursday.

Click here to read some cool facts about this famous Memphis golf tournament, supporting a very worthy organization.

"Garden of the Gods" Project: Part 1

noreply@blogger.com (Paradigm Marketing & Creative) — Wed, 30 May 2012 15:46:00 +0000

Memphis-based company RVC Outdoor Destinations recently announced the acquisition of a campground in Colorado, which will be their first property located in the Western US. Eventually the campground, Garden of the Gods RV Resort, will be branded as a true “Outdoor Destination”. RVC has been a long-time client of ours and we’re excited to help with this transition.

Even though it’s not an Outdoor Destination yet, we’ve already started working on the identity to make it consistent with the other RVC property images. See the before and after:

Take a moment to read the article about this campground and how RVC will be making it the ultimate outdoor vacation. Their concept of creating upscale camping experiences is pretty cool.

Our next project is the website. It's lookin' pretty snazzy so far, so stay tuned for that!

Paradigm Wins 2012 Telly Award

noreply@blogger.com (Paradigm Marketing & Creative) — Tue, 15 May 2012 15:14:00 +0000

We just received notification that we won a bronze Telly Award for our set of holiday commercials that ran on local TV last winter. They were made for specialty jewelry store, Jewelmasters, located in Hattiesburg, MS. This marked the 33^rd annual Telly competition. We’ve received over 10 Telly Awards thanks to our awesome creative team.

To see the commercials or some our recent video work, click the links below to go to our YouTube channel.

Make Her Melt

She'll Light Up

Gift of Anticipation