PPC Hero https://ppchero.com Digital ad strategies, tactics and news from Hanapin Marketing. Wed, 01 Apr 2026 16:39:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://ppchero.com 32 32 Why LSA and Google Ads Cannibalize Each Other (And How to Fix It) https://ppchero.com/why-lsa-and-google-ads-cannibalize-each-other-and-how-to-fix-it/ Tue, 31 Mar 2026 11:58:45 +0000 https://ppchero.com/?p=30521 Most PPC managers assume that running Google Local Service Ads alongside traditional Google Ads means more coverage, more leads, and better results. More placements equal more wins, right? Not always. In practice, LSA and Google Ads frequently compete for the same impression, the same click, and the same lead, leaving you paying twice for one […]

<p>The post Why LSA and Google Ads Cannibalize Each Other (And How to Fix It) first appeared on PPC Hero.</p>

]]> The Ultimate Campaign Quality Assurance Checklist for 2026 https://ppchero.com/the-ultimate-campaign-qa-checklist/ Tue, 31 Mar 2026 07:45:00 +0000 http://ppchero.com/the-ultimate-campaign-qa-checklist/ Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.

<p>The post The Ultimate Campaign Quality Assurance Checklist for 2026 first appeared on PPC Hero.</p>

]]> Everything You Need to Know About Hero Conf UK 2026 https://ppchero.com/everything-you-need-to-know-about-hero-conf-uk-2026/ Mon, 30 Mar 2026 10:52:45 +0000 https://ppchero.com/?p=30482 Our must-attend event for PPC and Paid Social professionals returns to Brighton on Thursday 30th and Friday 1st May 2026. This will be our second year of bringing Hero Conf back to the UK audience and it is going to be even bigger and bolder than the last! Here’s some of what you can expect to see […]

<p>The post Everything You Need to Know About Hero Conf UK 2026 first appeared on PPC Hero.</p>

]]> Programmatic Campaigns in 2026: Employing Tactics, Data, and Bid Strategies https://ppchero.com/programmatic-campaigns-in-2026/ Wed, 25 Mar 2026 16:09:08 +0000 https://ppchero.com/?p=30465 Programmatic advertising is the automated buying and selling of digital ad inventory using software, data, and real-time auctions.  Over recent years, it has became the backbone of digital media. From display to CTV to digital audio, programmatic quietly coordinates who sees which ad, on which screen, at what price, thousands of times per second. What’s […]

<p>The post Programmatic Campaigns in 2026: Employing Tactics, Data, and Bid Strategies first appeared on PPC Hero.</p>

]]> Advanced Google Ads Techniques To Master In 2026 https://ppchero.com/advanced-google-ads-techniques-to-master-in-2026/ Mon, 23 Mar 2026 12:47:29 +0000 http://ppchero.com/advanced-google-ads-techniques-to-master-in-2024/ As 2026 picks up the pace, we PPC heroes continue to experience a plethora of changes to get our heads around. But, in this year and in the years to come, how can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take […]

<p>The post Advanced Google Ads Techniques To Master In 2026 first appeared on PPC Hero.</p>

]]> Introducing our new Community & Editorial Manager https://ppchero.com/community-manager-announcement/ Wed, 04 Mar 2026 16:37:22 +0000 https://ppchero.com/?p=30221 The past couple of years have marked a major chapter of growth for Rough Agenda – the organisers of brightonSEO, Hero Conf and MeasureFest. From expanding into the US with their annual event in San Diego, to acquiring Hero Conf and PPC Hero, Rough Agenda continues to build their presence as a leading SEO and […]

<p>The post Introducing our new Community & Editorial Manager first appeared on PPC Hero.</p>

]]> Why your paid ads aren’t scaling: 4 challenges that have nothing to do with your ads https://ppchero.com/why-your-paid-ads-arent-scaling-4-challenges-that-have-nothing-to-do-with-your-ads/ Tue, 27 Jan 2026 11:58:52 +0000 https://ppchero.com/?p=30050 Scaling your business with paid ads can be challenging. Even in well-structured ad accounts, advertisers struggle to hit targets or push beyond acquisition & revenue plateaus while staying efficient.

<p>The post Why your paid ads aren’t scaling: 4 challenges that have nothing to do with your ads first appeared on PPC Hero.</p>

]]> Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026 https://ppchero.com/human-vs-machine-in-paid-media-what-to-automate-and-what-to-keep-manual-in-2026/ Tue, 27 Jan 2026 11:52:03 +0000 https://ppchero.com/?p=30041 The question for 2026 isn't "Should we automate?" It's "What should we automate, and what needs a human strategist?" Keep on reading to find the answers to these critical questions. 

<p>The post Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026 first appeared on PPC Hero.</p>

]]> ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else https://ppchero.com/chatgpt-ads-are-coming-what-ppc-marketers-need-to-know-before-everyone-else/ Thu, 22 Jan 2026 16:43:27 +0000 https://ppchero.com/?p=30056 For years, paid media has followed attention. First search. Then social. Now something new is happening.

More users are ending their journey inside AI-generated answers rather than clicking through traditional search results. When someone asks ChatGPT for recommendations, comparisons, or advice, the answer itself often becomes the final destination. How do we as PPC marketers respond to this?

<p>The post ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else first appeared on PPC Hero.</p>

]]> The Hidden Power of Audience Segmentation in PPC Campaigns https://ppchero.com/the-hidden-power-of-audience-segmentation-in-ppc-campaigns/ Thu, 18 Dec 2025 10:33:54 +0000 https://ppchero.com/?p=29921 The power of audience segmentation in PPC campaigns is too vital to be ignored. Read how you can utilize segmentation to ensure your PPC campaigns stick

<p>The post The Hidden Power of Audience Segmentation in PPC Campaigns first appeared on PPC Hero.</p>

]]>