PPC Hero

Your First Google Ads Account: How to Get Started

Ramial Aqeel — Tue, 30 Jun 2026 15:02:20 +0000

I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is the same. And the mistakes beginners make are almost always the same handful, repeated.

The post Your First Google Ads Account: How to Get Started first appeared on PPC Hero.

What Meta’s AI Connectors Change About Running Paid Social

Michelle Wiltz — Tue, 30 Jun 2026 12:11:24 +0000

For as long as most of us have run paid social, the work has lived inside Ads Manager. You logged in to check performance, you logged in to make a change, and any AI tool you used sat off to the side, helpful for interpretation but cut off from the campaigns themselves. Meta has just broken that pattern.
With the launch of Meta Ads AI Connectors, advertisers can now create, manage, and analyze campaigns from inside the AI tools they already work in.

The post What Meta’s AI Connectors Change About Running Paid Social first appeared on PPC Hero.

Meta Campaign Structure in Andromeda Era

Veronica Ruiz — Wed, 24 Jun 2026 15:21:37 +0000

For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are.

Our job is no longer to build endless audience combinations or separate every stage of the funnel into its own campaign. Our job is to create a galaxy that can feed the system with clear business objectives, enough data to learn, and enough creative variety to personalise the experience.

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Adapting to Apple Search Ads’ New Second Slot

Thomas Hirst — Wed, 24 Jun 2026 12:13:36 +0000

For most of its history, Apple Search Ads ran on a simple rule. One query returned one ad, the advertiser who won the auction took the top of the results page, and everyone else competed for the next opportunity to appear. That rule no longer holds.

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How to Pitch to Speak at Marketing Events

Sophie Logan — Tue, 23 Jun 2026 15:11:14 +0000

Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. This is why whether you’re a first time speaker, or seasoned pro, proactively pitching to speak at events is the best way to solidify your position in the speaker circuit. But how do you pitch to speak at an event and give yourself the best possible chance of success? Read on to find out.

The post How to Pitch to Speak at Marketing Events first appeared on PPC Hero.

Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right

Oliver Ewbank — Tue, 23 Jun 2026 14:39:18 +0000

Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. If you’re auditing a Google Ads account today, these are the five tracking areas that matter most.

The post Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right first appeared on PPC Hero.

4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility

Kieran Hadfield — Wed, 17 Jun 2026 15:41:18 +0000

In case you missed it, Google’s latest big updates were announced on the 20th May.
Lots of shiny new objects, lots of unknowns. What is clear is Google is making AI adoption a near non-negotiable for paid visibility.
So what is the takeaway from all of this other than AI? Your Shopping Feed.

The post 4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility first appeared on PPC Hero.

MCP Is Not Your Client Reporting System

Ben Luong — Mon, 15 Jun 2026 15:50:40 +0000

People connect via GoMarble to a platform and assume they have solved reporting. They have made ad-hoc queries easier to run. Getting to client-ready reporting takes more than that.

The post MCP Is Not Your Client Reporting System first appeared on PPC Hero.

Why Your PPC landing Pages Aren’t Converting

Sylwia Lysakowska-Lombari — Mon, 08 Jun 2026 11:15:51 +0000

Landing pages are where a lot of PPC campaigns quietly fall apart. The more specific your campaigns become, the more specific your landing pages should become too. That means creating multiple landing pages designed around different searches, audiences, and stages of intent.

The post Why Your PPC landing Pages Aren’t Converting first appeared on PPC Hero.

Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready

Meriem Nacer — Fri, 05 Jun 2026 10:32:36 +0000

A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.

The post Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready first appeared on PPC Hero.