http://blog.brickfish.com Tue, 27 Oct 2009 00:05:24 +0000 http://backend.userland.com/rss092 en OutsideTheFishbowlhttp://feedburner.google.com [caption id="attachment_612" align="alignright" width="155" caption="Grand Prize Winner"][/caption] Brickfish runs and sponsors programs of our own accord. We do this for a variety of reasons: to learn about the interests of our Brickfish community and to offer a variety of programs for consumers to engage with in all categories, such as Entertainment ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/-ieDUGRMjQ4" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/-ieDUGRMjQ4/ http://blog.brickfish.com/2009/10/26/success-story-my-favorite-photo-ive-ever-taken/ As part of the Social Media Advertising Consortium (SMAC), Brickfish CEO and co-founder, Nichole Goodyear, will participate in a panel discussing “a New Methodology to Measure the Effectiveness of Social Media Programs”  during the WOMMA Summit in Las Vegas November 18-20th.  The WOMMA Summit is the only Word of Mouth ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/qD7tD3azaks" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/qD7tD3azaks/ http://blog.brickfish.com/2009/10/20/brickfish-ceoco-founder-nichole-goodyear-to-discuss-measurement-metrics-at-the-upcoming-womma-summit/ During Advertising Week, Brickfish was honored with the prestigious OMMA Award for Best Viral Campiagn. As mentioned in the previous post, two of our social media programs, “David's Bridal 'One Love' Contest” and Coach’s “Design A Coach Tote” programs had both been selected as finalists for this year’s OMMA Awards ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/V_hJRm8e4mA" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/V_hJRm8e4mA/ http://blog.brickfish.com/2009/10/07/brickfish-brings-home-an-omma-award/ Brickfish is thrilled to be recognized at the prestigious OMMA Global Conference and Awards in New York City. Brickfish and Coach’s Design a Coach Tote campaign won the OMMA Award for Best Viral Campaign, which recognizes excellence in Online Advertising and Creativity. Brickfish traveled to New York for the OMMA ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/Fat3W-0XYiE" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/Fat3W-0XYiE/ http://blog.brickfish.com/2009/09/23/brickfish-wins-the-2009-omma-best-viral-campaign-award/ The statistics show it. Women are taking over Facebook. According to a study conducted by InsideFacebook.com, US women now outnumber men on Facebook 35 to 1. Women dominate in every age bracket. So what does this mean for your brand? These statistics show that while Facebook is enormously popular, the Social ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/_6_W90MlNxc" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/_6_W90MlNxc/ http://blog.brickfish.com/2009/08/17/women-take-facebook/ I conclude this blog series with a case study of our very own. Brickfish’s Jamie Dicken, EVP of Sales, was on hand to share our Coach case study.  Vanessa Flaherty, Coach's Public Relations Coordinator of New Media and Celebrity Relations, and blogger Stephanie Rahlfs, Publisher and Editor-in-Chief of Adventures in ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/h3nfZezR-LY" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/h3nfZezR-LY/ http://blog.brickfish.com/2009/08/03/the-business-of-blogher-business-part-iii/ Part II of my blog series on my experience at BlogHer features case studies from Prego and Fiskars. The Fiskars case study focused on building deeper relationships with their customers. They recruited customer advocates to be "Fiskateers", leaders and evangelists online and off. Fiskars Director of PR Suzanne Fanning, Brains on ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/EysOOuX3P0c" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/EysOOuX3P0c/ http://blog.brickfish.com/2009/07/31/the-business-of-blogher-business-part-ii/ Each year women and some men flock to BlogHer’s Business Conference.  Contrary to the BlogHer Conference immediately following BlogHer Business, the Business conference focuses on best practices for reaching the most influential and powerful consumers—women online—in the quickly evolving social media world. Five case studies were shared with the audience, all ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/0Qbbe_YWL_s" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/0Qbbe_YWL_s/ http://blog.brickfish.com/2009/07/30/the-business-of-blogher-business-part-i/ People are sharing more than ever across the Social Web. And according to AddToAny, Facebook is the place to be. People use Facebook to share links more than any service, with 24% of all shares[i]. Facebook dominates over email (11.1 percent) and Twitter (10.8 percent)[ii]. Twitter’s 10.8% may seem paltry ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/KZr-lernMb8" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/KZr-lernMb8/ http://blog.brickfish.com/2009/07/28/content-sharing-across-the-web/ In Michelle Wohl’s article, “5 mistakes to avoid when launching a viral campaign,” she suggests researching past viral campaigns when developing your own campaign. It is as beneficial to look at what went wrong for some campaigns as it is to examine what made other campaigns successful. Wohl discusses the 5 ...<img src="http://feeds.feedburner.com/~r/OutsideTheFishbowl/~4/_-77qqsO-Gs" height="1" width="1"/> http://feedproxy.google.com/~r/OutsideTheFishbowl/~3/_-77qqsO-Gs/ http://blog.brickfish.com/2009/07/13/how-to-develop-a-viral-campaign/