Optaros.com

Mobile Shopping Spring Conference Takeaways

Ryan Joy — Mon, 07 May 2012 14:57:45 +0000

Optaros attended Mobile Shopping Spring, a WBR conference in San Diego last week to engage with retail brands and learn some of the innovative ways they’re approaching mobile commerce. Mobile will continue to grow and will increasingly play a vital role in the sales funnel of all commerce transactions. It’s no longer acceptable to ignore the mobile | View post »

Gamification on a Grand Scale

Kevin Carlson — Thu, 03 May 2012 16:06:53 +0000

I’ve written several posts on Gamification in the recent past and it’s something that I believe, if thoughtfully applied to a problem domain, can increase not only user / consumer engagement but will also increase loyalty and customer expansion. This week I viewed a TED talk by Regina Dugan, the former Director of DARPA, now | View post »

Improving Healthcare Experience with Social Media

Kevin Carlson — Thu, 26 Apr 2012 14:11:24 +0000

With the advent of social media, the frequency and reach of social interactions changed forever. While I firmly believe activities like commerce have always been social activities (i.e., before Facebook, Twitter, et al), what social media changed was access to our networks and the immediacy of feedback. We have seen the effect that social media has had upon eCommerce | View post »

Review: Roadmap to Revenue

Kevin Carlson — Sun, 22 Apr 2012 21:59:58 +0000

I received an eBook a few months ago entitled, “Roadmap to Revenue: How to Sell the Way Your Customer Want to Buy” by Kristin Zhivago and was asked if I would read and review it for my blog. I have received numerous items to review and blog about over the past year and I don’t | View post »

Impatient America: Response Time in the Era of Immediacy

Kevin Carlson — Wed, 18 Apr 2012 17:46:36 +0000

Anyone that travels knows about delays, and I’ve experience plenty of those. Delays due to weather, mechanical issues, air traffic control, delayed flight crews and many other things make travel the wonderfully glamorous experience it is. Of course, I say this a bit tongue-in-cheek as it’s still amazing to me that a few hundred dollars | View post »

Brick and Mortar Renaissance Webinar by Peter Sheldon; A Review Part 2

vporter — Fri, 16 Mar 2012 15:24:00 +0000

On March 7th, I attended a Forrester Webinar by Peter Sheldon Peter Sheldon on the “Brick and Mortar Renaissance”. Peter confirmed that online sales are forecasted to grow to 9% of overall retail spend by 2016. His premise is that this growth will require stores to come up with new ways to attract and interact | View post »

Brick and Mortar Renaissance Webinar by Peter Sheldon (Forrester); A Review Part 1

vporter — Mon, 12 Mar 2012 20:25:41 +0000

Today I attended a Forrester Webinar by Peter Sheldon on the “Brick and Mortar Renaissance”. Peter confirmed that online sales are forecasted to grow to 9% of overall retail spend by 2016. His premise is that this growth will require stores to come up with new ways to attract and interact with their customers seamlessly | View post »