1. Check for Crawling Errors

This can be one of the biggest difficulties for well established sites. Problems like server downtimes and sitemap publishing can sever whole pages from search engine circulation, especially recent content that’s just been published. These may seem like small errors, but they can be fatal, especially if your site has new relevance and timing is of the essence. Regularly check Google’s Webmaster’s tool, crawling frequency details, to keep your eye on this one.

2. Check Your Google Site Index Number Fluctuations

Google glitches quickly show up on your site’s index. Duplicate page issues and other penalties will appear as a reduction in the pages that Google indexes for your site. Keep your eye on this number for it’s the pulse of your site’s health. If you see big changes, you’ve got a problem.

3. Check for Competition Changes on SERPs

One of the most important reasons to do regular SEO housekeeping is your competition already does it. They’ll do anything it takes to outrank you, and likely constantly experiment with new content and link building to beat you. Watch your competitors, especially those that utilize SEO in key creative ways. If your efforts alone aren’t enough, consider looking for website design help in San Diego to help with your site’s SEO.

4. Check for Broken Links

A website contains endless links. It’s natural that one or 2 break down once in a while. Like household plumbing, links need consistent checkups to spot any damage. The only way to make sure everything is working like it should is to regularly check them. Broken links cut off your most important pages from the world, limiting your marketing potential and effectiveness to do business. Like any complex mechanism, your site needs consistent checkups to keep it running properly.

Ryan Frank is an avid writer and blogger living in San Diego, CA.

Article Source:http://www.articlesbase.com/seo-articles/4-steps-to-seo-maintanence-1785129.html

Small business marketing has changed. Yet all too many local businesses are not taking advantage of the plentiful tools the internet has to offer. There are ways to cut your advertising expenses and increase your revenue that will be fairly easy to implement and that will cost you far less than what you’re probably paying for advertising right now. Advertising that doesn’t really deliver in most cases.

What ARE you paying for advertising? And what ARE your results?

I’ll give you some time to do the math…

Don’t leave all that money on the table. That’s not the smartest thing to do even in times of plenty. And when the economy is going through challenging times, like it is right now, leaving that money behind could be fatal to your local business. It could mean the difference between making it and finding yourself belly up.

So what can you do?

An easy way to get started is by doing or getting a check-up of your website and your local business marketing system. Find out where you’re missing out on turning website visitors into customers. Find out where you’re spending on advertising that doesn’t get the kind of results — or any results — you’d need for it to earn its keep, or give you a decent return on your investment.

And then, start putting together an action plan to stop leaving all that money on the table. Chances are it won’t take THAT much.

Here’s the key to increasing your profits almost instantly

Chances are that you — just like most small business owners — already have the virtual real estate you need, i.e., your website.

So start there and work on getting the best return on the investment you’ve already made. In most cases, all it would take to get you started is some tweaking to incorporate three steps that are neither expensive nor very involved:

1) Get more visitors

The first thing you should do is optimize your website so you will get found more easily — and get more visitors.

2) Capture your visitors

No, there’s nothing sinister involved. All you do is offer your visitors something of value and convince them to sign up for your mailing list. Of course, you’ll have to put the needed system in place so they can actually sign up.

3) Turn your visitors into customers, and your customers into regulars

Once they’re on your mailing list, communicate with them and build a relationship with them by providing them valuable and interesting information. This is important so they’ll read your emails. And don’t forget to invite them back often — with irresistible offers and other great special deals.

When you do these three things, you’ll quickly find that your revenues will grow — at very little cost to you. And if you want to take this trend even further, you can, by incorporating additional online small business marketing tools into your repertoire.

For proven local marketing service, visit www.localsearchranking.com

Article Source:http://www.articlesbase.com/seo-articles/local-business-marketing-1775712.html

Your Headline should make your Visitors Exclaim “Hey I should read this”

Novelties while presenting a topic with Sensationalism is one tool that can make a reader sit up and exclaim “Hey I should read this”. Now just this but after ready you piece de resistance you visitor should be tempted to refer it onwards at Twitter, Face book, Orkut, et al. Of course, it goes without saying that you too would do this. But there would be more pressing issues to engage you as the content creator.

How to stay ‘Real’ while being novel and sensational?

But how do you stay ‘real’ while being novel and sensational? That is the crux of the matter. If news is your forte then scan the day’s happenings and do a bit of history check when a similar thing happened last time around. Search on how those crises were tackled in the past and weave your story around this legacy. Social memory is fickle, and if your content reminds readers as to how the chaps in charge responded to an event similar to todays, then it could bring in exclamations of “ahs” and “ohs” from your readers.

9/11 a Banal Example of News

To give a banal example, you have had a headline like “9/12 the day that Proved America was Vulnerable”.

With this headline, reader would yell “Hey you idiot don’t get the date wrong! It is 9/11 not 9/12!”

Now the iron it hot with your audience in raw emotion. Tell them how immediately after Pearl Harbor, we went all out for the Japanese and did not stop till Hiroshima. Tell your reader it was Presidents Truman and Roosevelt who made America the victor for all they did after Pearl Harbor.

Now tell the audience that if a day after 9/11, on 9/12 had the USA gone for the enemy’s jugular by striking where it would hurt most then that would have made 9/12 the day that proved America was not vulnerable and no one could get away cheaply by attacking America.

Marry Sensationalism with Novelty and use it as your Signature to generate Ace Content

This is one extreme example of how you could marry Sensationalism with Novelty and use it as your signature to generate ace content that would not just attract web traffic to your site but also hold forever all the eyeballs that came in once, plus many more would come in hordes to your site keeping your visitor counter jangling merry all along for as long as you could keep generating content on any topic like the one given here.

9/11 is a one off case to increase Web Traffic, use the technique for any topic

9/11 is a one off case, but you can use the technique described here to increase Web Traffic using any topic – be it Black Friday shopping, Fuel Emissions, Kyoto Proposals, AHA’s initiatives, FDA’s new listings  the rising cost of Gas, et  al.

If you have the right attitude you can turn content into molten gold and mould it the way you want and then witness how the gold rush of Web Traffic keep growing till your server’s crash.

Paul has been writing articles for nearly one year. Visit his latest website which helps people find information about diabetic weight loss diet or antidepressants and weight loss. You can find more tips like coconut oil weight loss on his website.

Article Source:http://www.articlesbase.com/seo-articles/how-to-marry-novelty-with-sensationalism-and-attract-web-traffic-1772080.html