Odopod - What's Fresh

Join Odopod for some Skate Inspired Design

Mon, 09 Nov 2009 15:07:25 +0000

If you're in San Francisco this Thursday, come join us and other talented designers at AIGA'a Fall Gala: Hung Up. This year, the AIGA has invited many talented artists and studios to design a custom skate deck that will be auctioned off during the evening. Odopod will be there to represent our digitally inspired deck so come join us from 6:30-9:30 at the Galleria at the San Francisco Design Center.

Event details available on the AIGA site »

The Honda Kiosks Tour the 2009 Auto Show

Fri, 06 Nov 2009 16:11:35 +0000

Back in 2007, George P. Johnson asked Odopod to create a series of interactive touchscreen kiosks for Honda. We designed and developed four applications that have sustained three years of trade show events. Each year, we've been there to refresh the look and feel of the experience while new adding features and new vehicles The latest iteration has just launched.

Be sure to visit the 2009 LA Auto Show on December 4th through the 13th to experience the Honda kiosks on the show room floor and have a look at all of the applications in greater detail on our website:

Honda Color Explorer »
Honda Customize Your Civic »
Honda Clean Timeline »
Honda Every Drop Counts »

Odopod Launches Ford Super Duty

Thu, 05 Nov 2009 11:15:04 +0000

We're excited to announce a new project launch for the Ford 2011 Super Duty, a site we completed in collaboration with the good people of Team Detroit.

The site serves as a platform to introduce the 2011 Super Duty using video narratives to detail the various characteristics and capabilities of the brand new powertrain. Events, news and reviews are continuously streaming into the site, and digital chats that feature Ford experts make it a place to discover everything there is to know about the truck.

The entire life cycle of the site is broken out into multiple phases and we're continuing to build upon the experience, constantly adding new features and functions as the excitement for the Super Duty grows.

Check it out »

Andy Award Q&A with Jacquie Moss

Tue, 03 Nov 2009 12:03:20 +0000

The Chairs of the Andy Awards have asked the jury nominees to respond to 5 questions about creativity, technology and industry at large. To help you get to know our favorite nominee and Odopod Founder, Jacquie Moss, we've reposted her answers here. Be sure to submit your vote »

Are big ideas relevant anymore?
Yes, definitely. People want to feel — to laugh, cry, scream, wince. The best big ideas tell meaningful stories that resonate at our core and illuminate some basic human truth.

What role does technology play in the future? Does the future belong to specialists or generalists?
Technology will continue to be at the core of all innovation. It will shape humanity as much as humans shape it. The future belongs to specialists who are able to generalize. The future needs experts who are able to collaborate with each other. Still, there’s always a place for amazing generalists who see interesting opportunities and excite a team of specialists.

Is the recession feeding creativity?
If nothing else, the recession has fed a different side to our creativity. Managing a clients reduced and more closely watched budgets requires being more versatile, resourceful and open-minded.

Do award shows matter any more, and who is qualified to judge work?
There’s so much great work being produced. It’s important to have a filter to celebrate the best. Awards are a moment to take stock of our industry’s progress and be inspired to push further. The most qualified judges are those who pay good attention and invest time to thoughtfully consider each entry. A judge should be someone who knows how to share a well-formed opinion. Their opinion is certainly more valuable when their own work is widely respected.

What keeps you up at night?
Right now, my six month old baby – Ruby.

Happy Halloween!

Fri, 30 Oct 2009 13:32:41 +0000

Here's a fun little gallery of Halloween Inspired sketches created by the talented artists of odosketch. Enjoy!

Behind the Scenes at UFC104

Fri, 30 Oct 2009 10:10:28 +0000

Behind the scenes at an Ultimate Fighting Championship live event is intense. We were lucky enough to experience the fiercely orchestrated sequence of events from the point of view of a super fan, an event manager and all the people who make fight nights possible. Here are some of our favorite moments from the top left:

• UFC 104: Machida vs Shogan - Saturday October 24 in LA
• The weigh-in begins...
• It was mobbed with people.
• The event. From the the floor. Sold out Staples Center.
• The trailer. All the camera signals come in here and turned into a show.
• The director at work in the trailer. The director is calling from one camera to the next.
• The replay team. These guys select moments during that are used for playback.
• Lots of physical cable makes it all possible.
• Audio finishing happens in another trailer. These guys do that.
• The locker room. This guy is about to fight in front of thousands of people.
• Just in case...
• The light heavy weight belt. In the end, Machida took it home to Brazil again.

Vote Jacquie for the 2010 Andy Award Jury

Tue, 27 Oct 2009 11:02:34 +0000

The International Andy Awards honors exceptional creative thinking in the advertising industry, awarded by an appointed jury of the world's creative leaders. In previous years, the members of the jury have been selected behind the scenes with little insight into the process.

This year, they've changed things up, crowd-sourcing the jury selection process and giving us all an opportunity decide who is best for the job. Among a list of very qualified nominees is Odopod's very own Founder and Creative Director, Jacquie Moss.

We'd love your help in getting Jacquie on the Jury - All you have to do is cast your vote and tell a friend to do the same. You can do it once, twice, or multiple times - now through November 15th.

Thanks in advance for your support!

Vote at electthejury.com »

Odopod Launches Don Q's LadyData

Tue, 13 Oct 2009 10:42:41 +0000

Odopod and Undercurrent teamed up to create Don Q's LadyData, a site that captures and visualizes the female perspective on all the important stuff that guys need to know. A team of lady insiders deliver their expert opinion on topics such as Sex & Dating, Style, Dude 101 and more. The site is crafted for you guys, so listen up - it's time to get educated by the ladies of Don Q.

Check it out »

Highlights from Adobe MAX Day 1

Tue, 06 Oct 2009 11:14:48 +0000

David Bliss, Partner and Technical Director of Odopod, documents some of the outstanding bits of Adobe MAX sessions day 1 including publishing Flash for iPhones, Flash Player 10.1 Improvements and the Flex Mobile Framework.

Read the full article »

2 Billion App Downloads: What Can We Learn?

Wed, 30 Sep 2009 10:10:25 +0000

The iTunes App Store just broke 2 billion downloads. Let's run down some of the crazy big numbers:

• 2 billion applications downloaded in a span of 15 months.

• That's an average of 4.4 million apps a day or 133 million apps a month. (It's, obviously, running at a faster rate now).

• 100 million iTunes accounts WITH credit card numbers puts users a click and a password away from picking up any app.

OK, of the currently 85,000 available apps, only a fraction are making a lot of money. Still, the App Store is an unprecedented economic achievement. No other software platform has gotten so many people to buy so much so fast. None.

So, what are the takeaways? What can we learn?

Continue reading our thinking »