“Both of these promotions are well deserved, and signify the continuing growth of One to One Interactive as a digital marketing leader,” said CEO Ian Karnell. “The efforts and achievements that Bill and Cindy have put forth reflect One to One’s dedication to deliver innovative and creative solutions to clients, while fostering a results-driven workplace that recognizes individual contributions.”

In his new role, Haeck will work across all of OTO’s divisions and regions to establish and integrate critical aspects of the company’s processes and culture, with a heavy focus on recent and future mergers and acquisitions. Haeck will also focus on maintaining high levels of client satisfaction through the development, deployment and delivery of enhanced service methods across all divisions.

Since joining OTO in 2000, Haeck has held a variety of positions, including his most recent role as executive vice president and managing director of OTOi. Over the last 9 years, he has been active in establishing and evolving almost all aspects of the agency’s methodologies, organization and processes. Haeck has a BA from the University of Michigan, an MBA from the University of Missouri St Louis and is a PMP certified member of PMI. He has worked with almost all of One to One’s major clients, including Comcast, State Street Corp., Rite Aid, Nextel, Johnson & Johnson, GlaxoSmithKline, Pfizer and Motorola.

In replacing Haeck as executive vice president and managing director of OTOi, Starr will oversee OTO’s agency division.

Starr previously served as senior vice president, marketing services at OTO, where she managed the agency’s strategies regarding online media, search marketing, CRM and social media. In her 14 years marketing products and services over the Internet, she has led interactive strategy development in executive roles with Digitas and Arc Worldwide and served a wide range of business-to-consumer and business-to-business clients including Comcast, Rite Aid, The Home Depot, AARP, Behr Paint, Haagen-Dazs, HP, BEA Systems and Visa. Starr has also established herself in the non-profit sector through her leading-edge work with OTO’s pro-bono client, the Make-A-Wish® Foundation. During the last two holiday campaigns for the Make-A-Wish Foundation, her team helped raise over $1 million in donations through digital media.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the world’s most comprehensive portfolio of permission marketing platforms, performance marketing solutions and cutting-edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

One to One Interactive has recently been ranked by Inc. Magazine as one of the fastest-growing private companies in America, one of the top interactive firms in the United States according to B2B Magazine, and one of the world’s 20 hottest independent digital marketing firms by Ad Age.

Please visit one of One to One Interactive’s web sites for more information:

* One to One Interactive: www.onetooneinteractive.com
* OTOi: www.otoi.com
* OTOlabs: www.otolabs.com
* OTOnetworks: www.otonetworks.com
* OTOinsights: www.otoinsights.com

Boston, Mass. and Reno, Nev. (Oct. 29, 2009) – One to One Interactive (OTO) today announced it has recently been named the recipient of four awards in Boston and Nevada for accomplishments in the community and in business.

• The Boston Business Journal honored OTO as the Top Web Design Agency in New England
• The Boston Business Journal named CEO Ian Karnell and President Jeremi Karnell to the prestigious “40 Under 40” list
• David LaPlante, Senior Vice President of Sales & Marketing, was named to Nevada’s Center for Entrepreneurship and Technology (NCET) Hall of Fame
• David LaPlante was named a 20/20 Visionary by the Nevada Business Journal

One to One Interactive’s strong work for clients in the online space earned it the distinction of “Top Web Design Firm in New England” by the Boston Business Journal. With Web design accounting for $13 million of OTO’s $45 million gross revenue, the company has revolutionized the Web presence for clients in such fields as telecommunications, financial services, entertainment, biotech/pharmaceuticals, travel and non-profit.

Ian and Jeremi Karnell were also recognized by the Boston Business Journal among 40 Boston-area emerging business leaders under the age of 40 who have made significant contributions in their respective fields and communities. The identical twins have grown One to One Interactive over the last 12 years into the largest independent digital marketing firm in New England and one of the largest in the United States. Employing over 100 people in New England, the award-winning One to One Interactive works with such companies as Comcast Corp., McGraw-Hill, Kronos and Iron Mountain. The Karnells have made charitable giving and community service a priority at One to One Interactive, working on behalf of non-profit organizations that support children in need and providing over $1 million in pro-bono services.

“It is an honor to be selected for each of these awards by the Boston Business Journal,” said Jeremi Karnell. “Ian and I strive to make One to One Interactive’s body of work stand out, not only in our industry, but especially in the Boston area. With the great number of innovative companies and leaders that call Boston their home, to be recognized among them is humbling.”

In addition to the recognition One to One Interactive has received in the Boston area, David LaPlante, previously CEO of Twelve Horses and now Senior Vice President of Sales & Marketing at One to One Interactive, earned two prestigious awards for his innovation and commitment to helping establish the Nevada technology and entrepreneurial communities.

David was named to Nevada’s Center for Entrepreneurship and Technology (NCET) Hall of Fame in recognition of his accomplishments as the CEO of Twelve Horses which have served as benchmarks for other Nevada technology companies and entrepreneurs. He was also recognized by the Nevada Business Journal as a 20/20 Visionary for exhibiting foresight in his business and adapting to make the current economic climate work for him and his business. David has established himself in the Reno-Tahoe area as a highly skilled and creative marketing professional who understands the industry and recognizes upcoming trends that can help his company and clients flourish in both the current and future economic landscapes.

“To be recognized by these two organizations is truly humbling and motivates me to step up the effort to help the region continue to prosper with emerging technologies,” said LaPlante. “As Twelve Horses becomes One to One Interactive, the Western market can rest assured that an even more high-level of innovation will be put forth thanks to the additional resources.”

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the world’s most comprehensive portfolio of permission marketing platforms, performance marketing solutions and cutting-edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

One to One Interactive has recently been ranked by Inc. Magazine as one of the fastest growing private companies in America, one of the Top Interactive firms in the United States according to B2B Magazine, and one of the world’s 20 hottest independent digital marketing firms by Ad Age.

Please visit one of One to One Interactive’s web sites for more information:

* One to One Interactive: www.onetooneinteractive.com
* OTOi: www.otoi.com
* OTOlabs: www.otolabs.com
* OTOnetworks: www.otonetworks.com
* OTOinsights: www.otoinsights.com

Boston, Mass. and Reno, Nev. (Sept. 14, 2009) – One to One Interactive (OTO), a Boston-based digital marketing firm recently ranked by Inc. Magazine as one of the fastest growing private companies in America, announced today a definitive agreement to merge Twelve Horses, with operations in Salt Lake City, Utah, and Reno-Tahoe, Nevada, into its OTOi and OTOlabs divisions.

The merger expands One to One Interactive’s comprehensive suite of digital marketing services, technology and media offerings by incorporating Twelve Horses’ agency practice and innovative marketing products.

The move represents the fourth time OTO has grown through a merger or acquisition, a strategy the company embarked on beginning in 2005. The addition of Twelve Horses gives OTO a significant presence in the West and Twelve Horses’ many East Coast based clients will welcome the OTO East Coast footprint. Both OTO and Twelve Horses service accounts in Europe and Asia. Twelve Horses, frequently recognized for its innovative work in the travel-tourism industry, also services such global clients as J.P. Morgan Chase, Deloitte and Bill Me Later, a PayPal company.

The western-based Twelve Horses will integrate its trademarked and patented technology platforms, including MessageMaker™, which delivers multi-channel direct digital communications to customers via email, web, mobile, voice and fax messaging, into current One to One Interactive offerings. As a result, OTO clients, which currently include Comcast, Rite-Aid, McGraw-Hill and Partners Healthcare, will be able to leverage the company’s expanded portfolio of services and tools in executing their one-to-one digital marketing strategies.

“Our merger with Twelve Horses enhances and extends OTO into the type of unique firm brands seek in today’s digital marketing landscape, one that can come to the table with leading marketing services strategy and execution capabilities as well as a full suite of proven technology products to integrate and deploy quickly and efficiently,” said Ian Karnell, chief executive officer of One to One Interactive. “By leveraging the platform capabilities and innovative intellectual property we’ve acquired through our expansion efforts, our clients can expect greater efficiency in strategy execution and in speed to market, which is essential for remaining at the forefront of the marketing evolution.”

With its newly expanded product and service lines, nearly 30 percent of revenues will be driven from the firm’s unique portfolio of permission based digital messaging  technologies, which include multi-channel messaging platforms for email and mobile marketing, content management systems, ticketing and event management, desktop widgets and plug-ins for improved workflow. A large portion of the remaining revenue stream will continue to be generated from services such as branding, web site development, customer relationship management, search engine marketing and social web strategies.

“At a time where every marketing services firm is being asked to bring more to the table, our clients benefit from this merger by having immediate access to a broader organization with incredible experience and depth in quality, customizable technology products and solutions,” explained Twelve Horses CEO David LaPlante, who will serve as OTO’s Senior Vice-President of Sales & Marketing. “Our newly combined company significantly enhances our ability to accommodate our client’s broad and often unique set of marketing services and technology dependent requests, as opposed to simply providing a one-size fits-all-solution.”

The merger is designed to accelerate growth and innovation, including a new management structure to help achieve that vision. One to One Interactive Chief Executive Officer Ian Karnell and President Jeremi Karnell will remain in their roles, while Twelve Horses executives Steve Spencer and Martin Gastanaga will serve as senior executives for its OTOlabs division. The company will remain headquartered in Charlestown, Mass., with additional offices in Baltimore, Reno-Tahoe, Salt Lake City and London.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

One to One Interactive has recently been ranked by Inc. Magazine as one of the fastest growing private companies in America, one of the Top Interactive firms in the United States according to B2B Magazine, and one of the world’s 20 hottest independent digital marketing firms by Ad Age.

Please visit one of One to One Interactive’s web sites for more information:

    * One to One Interactive: www.onetooneinteractive.com

    * OTOi: www.otoi.com

    * OTOlabs: www.otolabs.com

    * OTOnetworks: www.otonetworks.com

    * OTOinsights: www.otoinsights.com

About Twelve Horses
Twelve Horses has historically been a global provider of Web site design and development, multi-channel marketing, business process automation, customer relationship management (CRM), search engine optimization and search engine marketing. Operating as an online brand marketing and messaging technology agency, Twelve Horses assisted businesses in translating and transforming their brands online.

Twelve Horses provides One to One Interactive with operations in Salt Lake City, Utah, and Reno-Tahoe, Nevada.

Twelve Horses has been recognized for being a “Top 30 Innovative Company” by Utah Business, and “Technology Company of the Year” by the Technology Business Alliance of Nevada.

Please visit Twelve Horses web site for more information: www.twelvehorses.com

For more information call 1-617-425-7369 or visit www.onetooneinteractive.com

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The complete list of 2009 firms recognized by BtoB Magazine may be viewed here: : http://www.btobonline.com/pdfs/topagencies.pdf.

In order to select the companies for the award, B2B Magazine contacted agencies that had recognizable business-to-business work in 2008 and then judged the prospective companies on revenue,revenue growth, client portfolio, product/service offerings, 2008 B-to-B campaigns, and other industry awards. B2B Magazine is the only publication for marketing strategists, and the only publication dedicated to all disciplines of business-to-business marketing. The publication covers online and offline advertising,campaign management, CRM, search, direct marketing, and more.

“On behalf of One to One Interactive, it is a genuine honor to be recognized for the seventh year in a row by B2B Magazine,” said Jeremi Karnell, Co-Founder and President of One to One Interactive.“This award capitalizes on One to One’s strengths and capabilities as a premier digital marketing services firm, and we look forward to upholding such a distinction in the coming years.”

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

The awards program relies heavily on the expertise of the selected Judges. Leaders across the interactive marketing community participated in the voting process from companies such as AKQA, Ogilvy North America, Yahoo! Search Marketing, Organic, Inc., Microsoft, Google and Twentieth Century Fox.  “There was tremendous breadth in the award submissions - from low cost, but highly effective word-of-mouth efforts to data-intensive modeling driven optimization to experiential brand campaigns. And each ad:tech entry was a reminder of how quickly online marketers continue to innovate and fundamentally change marketing,” noted ad:tech Judge, Catherine Paschkewitz, Director, Demand Generation with HP.

“We are truly honored to win an ad:tech award,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We see this recognition as an incredible testament to the amazing work we have been doing for our Fortune 1000 clients over the past few years. It is great to continue to get recognition for the best-in-class quality work our OTOi division does on behalf of all of our clients.”

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

The Comcast Business Class Spring Promotion Campaign won the both the 2009 “Best Small Business Online” and “Best Small Business Integrated ad” categories, receiving unique distinction for the innovative use of sponsorships employed in raising awareness for the Comcast Business Class brand. 

On the sponsorship front, OTOi’s Comcast Pandora Sponsorship won both the 2009 “Best Internet Service Provider Rich media Online ad” and the “Best Entertainment Rich media Online campaign” categories. This particular campaign received acknowledgment for the unique sponsorship of a “Comcastic Labs” radio station on the online radio/music discovery site, Pandora.com. The goal of the sponsorship was to raise awareness of Comcast’s High Speed Internet offering in a context that required a high-speed internet connection; in this sponsorship, Comcast’s initial expectations were greatly exceeded by OTOi, more than doubling the normal user interaction rates for typical Pandora online radio stations.

Additionally, the World of Warcraft Machinima Music Video Contest, conducted by OTOi on behalf of Comcast, won the 2009 “Best Internet Service Provider Website” category.

OTOlabs, a One to One Interactive Company, won the 2009 “Best Publishing Interactive application” category for their work with Network World. Helping this traditional publication go digital with a branded desktop application system, OTOlabs was able to save Network World hundreds of thousands of dollars in printing costs, while greatly increasing reader interaction. Click here for the case study.

The OTOlabs George of the Jungle Screenmate Communicator won the “Best Entertainment Interactive application” category, and the Fox Family Guy Star Wars Screenmate Game won the “Outstanding Websites” category.

Lastly, OTOlabs won “Outstanding Interactive application” category with the Papa John’s MyPapa Widget, while the Sacramento Kings 411 Communicator won the “Best Sports Interactive application” category.

All in all, the One to One Interactive family walked away with eight “Best of Category” wins and two “Outstanding” recognitions.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance agencies based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

OTOinsights, a One to One Interactive company, has released its third t=zero report, entitled ‘Emotion, Engagement and Internet Video,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform,the goal of the study was to study viewer engagement with internet video.

Analyzing the results from various physiological traces in combination with eye tracking and interview data, the t=zero research team presents a series of three insights with regards to how users engage with internet video. These include:

1. Viewer Responses to Internet Videos are Emotionally Complex.

2. Engagement Scores Substantially Enhance Interpretability of User Ratings.

3. Viewer Engagement and Video Success are Positively Linked.

The full report is available for free download at: http://www.otoinsights.com.

“OTOinsight’s t=zero initiative looks to determine useful measures of user engagement and experience with digital and social media” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “Our third publication, focused on viewer engagement with internet video, is meant to objectively study the ways in which users locate, respond to, and engage with internet video. Our hope is that these findings will help guide future efforts as we see continued innovation in the online video space.”

About OTOInsights
OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how consumers engage with their brands across the landscape of new media channels. OTOinsights is comprised of t=zero and Quantemo. t=zero is OTOinsights’ secondary research offering that focuses on the emerging media platforms and trends which are changing society’s media consumption habits. Quantemo is a primary research lab that takes a scientific approach to measuring a target audience’s emotional reactions to digital media to establish measures of engagement.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

MITX, the Massachusetts Innovation and Technology Exchange, has announced the winners for the 13 ^th Annual Interactive Awards and One to One Interactive has received two awards. The two awards garnered by OTOi, a One toOne Interactive Company, were acknowledgements for initiatives conducted on behalf of client Comcast.

“We are truly honoured to receive two MITX Awards,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We see this recognition as a testament to the incredible work we have been doing for Comcast over the past year; additionally, we are grateful to have received the highest number of nominations, ten overall, for the 2008 MITX Awards. It is encouraging to see that alot of the work we are doing for our Fortune 1000 clients continues to get recognition for its best-in-class quality and execution.”

The Comcast Business Class Spring Promotion Campaign won the2008 Best Direct Response Campaign category, receiving unique distinction for the innovative use of sponsorships employed in raising awareness for the Comcast Business Class brand. In doing so, OTOi was able to develop a high level of efficiency in customer acquisition, exceeding Comcast’s ROI expectations by over 700%.

On the sponsorship front, OTOi’s Comcast Pandora Sponsorship won the 2008 Best Use of Sponsorship category. This particular campaign received acknowledgement for the unique sponsorship of a “Comcastic Labs” radio station on the online radio/music discovery site,Pandora.com. The goal of the sponsorship was to raise awareness of Comcast’s High Speed Internet offering in a context that required a high-speed internet connection; in this sponsorship, Comcast’s initial expectations were greatly exceeded by OTOi, more than doubling the normal user interaction rates for typical Pandora online radio stations.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

OTOinsights, a One to One Interactive company,has released its second t=zero report, entitled ‘Player Engagement and In-Game Advertising,’ (available for free download: here). Using OTOinsight’s Quantemo™ neuromarketing measurement platform, the goal of the study was to glean unique insights with regards to the design and dissemination of in-game advertising.

Analyzing the results from three separate physiological traces in combination with eye tracking and interview data, the t=zero research team presents a series of five insights for the design and dissemination of future in-game advertising.These include:

1. More recent ads are more readily remembered.
2. Highly visible placement compensates for low brand knowledge.
3. Brand knowledge compensates for low ad visibility.
4. Engagement and brand recognition are positively linked.
5. Context-appropriate ads build positive brand associations.

The full report is available for free download here.

“OTOinsight’s t=zero initiative is an industry-academic collaborative research project between One to One Interactive and Indiana University’s School of Informatics. Our objective is to determine useful measures of user engagement and experience with digital and social media” said Jeremi Karnell,Co-Founder and President of One to One Interactive. “Our second publication, focused on Player Engagement and In-Game Advertising, is meant to objectively measure the effectiveness of the various tactics major brands utilize in creating advertising for use in video games. Our hope is that these findings will help guide future efforts as we see continued innovation in that space.”

The team of OTOinsights researchers led by Shaowen Bardzell, Ph.D., Jeffrey Bardzell, PH.D., and Tyler Pace, specializes in cultural computing in computer-mediated social spaces such as video games, massively multiplayer virtual worlds and social networks. Upcoming t=zero research topics will include: Affective Interaction with Internet Video, Making Player Engagement Visible (A Multimodal Strategy for Game Experience Research), Mobile Content Engagement and Successful Disaggregated Media Applications on Social Networking Sites.

About OTOinsights

OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how consumers engage with their brands across the landscape of new media channels. OTOinsights is comprised of t=zero and Quantemo. t=zero is OTOinsights’ secondary research offering that focuses on the emerging media platforms and trends which are changing society’s media consumption habits. Quantemo is a primary research lab that takes a scientific approach to measuring a target audience’s emotional reactions to digital media to establish measures of engagement.

About One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing. Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com

“We are truly honoured to receive the highest number of nominations for the 2008 MITX Awards,” said Jeremi Karnell,Co-Founder and President of One to One Interactive. “We see this recognition as a testament to the incredible momentum which we have been able to develop for our growing list of Fortune 1000 clients over the past year and which will continue to accelerate us into2009.”

Nominations:

The Veramyst Product Launch, which OTOi, a One to One Interactive Company, executed on behalf of client GlaxoSmithKline, has been nominated for the Best Biotechnology & Pharmaceuticals category. This project entailed a unified, cross-media product launch of a new allergy medicine brand, Veramyst, which resulted in tens of thousands of prospects for GlaxoSmithKline, greatly exceeding benchmarks and expectations.

Five initiatives conducted on behalf of client Comcast, have been nominated for various categories including Best Direct Response Campaign, Best Use of Search, Best Use of Video and Best Use of Sponsorship. One the search and acquisition front, OTOi’s campaigns have exceeded Comcast’s goals by a large margin and have been acknowledge by third party networks, such as Google, as beingthe most effective and efficient search marketing and customer acquisition campaigns worldwide (from a traffic, click-through,conversion and ROI perspective).

The Comcast World of Warcraft Machinima Music Video Contest,conducted by OTOi for Comcast and Blizzard, was nominated for the Best Use of Video category. Driving millions of unique impressions as well as the most user-generated submissions that any Machinima contest has ever generated for Blizzard/WOW to date, the campaign greatly exceeded client expectations.

OTOlabs, a One to One Interactive company, has received four MITX Award nominations including the Network World iDemand branded desktop application. The iDemand branded desktop application has enabled Network World Magazine Publishing to raise customer affinity by 4-5 times normal rates, grow magazine circulationdespite declining industry rates, and has already saved the company hundreds of thousands of dollars in paper delivery costs.

Other nominations for OTOlabs include the Fox Family Guy “Save the Couch” ScreenMate Game and the Sacramento Kings 411 branded desktop application (Entertainment/Sports category) as well as the Papa John’s MyPapa Widget network and the Network World iDemand branded desktop application (for the Rich Internet Application category).

About One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
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