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data-testid="Link" data-sveltekit-reload="true" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/platform/integrations"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Systems Integrations</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/platform/collaboration" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Collaboration</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/platform/cloud" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Cloud</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><!--]--></ul> <div class="HeaderNavigation__l2-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->2026 Gartner® Magic Quadrant™ for Document Management<!----></p> <p><!--[0--><!---->Hyland named a Leader for our ability to execute and completeness of vision. Download the complimentary report to see the full analysis.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/resources/analyst-reports/gartner-magic-quadrant-document-management-report" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Read the report</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/2893x3200/aae4dc162e/gmq_dm_figure1.png/m/100x100/smart" alt="Hyland Named a Leader in 2026 Gartner® Magic Quadrant™ for Document Management" loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div> <!--[--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--]--> <div class="HeaderNavigation__l2-close desktop-menu svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_dismiss" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Close menu</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----></div></div></div></div><!--]--></li><li class="svelte-13v48v4"><!--[-1--><!--[0--><button data-name="Button" data-testid="Button" id="l1_button_1_s1" class="Button HeaderNavigation__l1-button svelte-mzyhlk" popovertarget="l1_menu_1_s1" data-variant="text" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">Solutions</span> <!--[-1--><!--]--><!--]--></button><!--]--><!--]--> <!--[0--><div id="l1_menu_1_s1" class="HeaderNavigation__l1-menu svelte-13v48v4" aria-labelledby="l1_button_1_s1" popover="" data-content-backdrop=""><div class="layout svelte-13v48v4"><div class="HeaderNavigation__l2-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l2-links svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button mobile-menu svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_chevron_left" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Back to Solutions</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----> <!--[--><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Solutions Overview</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[1--><!--[0--><button data-name="Button" data-testid="Button" id="l2_button_1_s1" class="Button HeaderNavigation__l2-button svelte-mzyhlk" aria-controls="l2_menu_1_s1" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">By Industry</span> <!--[0--><span data-name="Icon" data-testid="Icon_chevron_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></button><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[1--><!--[0--><button data-name="Button" data-testid="Button" id="l2_button_2_s1" class="Button HeaderNavigation__l2-button svelte-mzyhlk" aria-controls="l2_menu_2_s1" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">By Department</span> <!--[0--><span data-name="Icon" data-testid="Icon_chevron_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></button><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[1--><!--[0--><button data-name="Button" data-testid="Button" id="l2_button_3_s1" class="Button HeaderNavigation__l2-button svelte-mzyhlk" aria-controls="l2_menu_3_s1" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">Services</span> <!--[0--><span data-name="Icon" data-testid="Icon_chevron_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></button><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/technical-support" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Technical Support</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/products" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">All Products</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><!--]--></ul> <div class="HeaderNavigation__l2-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Intelligent document processing<!----></p> <p><!--[0--><!---->Automate your document-centric processes with AI-powered document capture, separation, classification, extraction and enrichment.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/solutions/products/intelligent-document-processing" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Learn about Hyland IDP</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/0b0a066ed3/adobestock_1004554714.jpeg/m/100x100/smart" alt="An abstract design showcasing a red and blue background with a prominent diagonal line cutting across." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div> <!--[--><!--[-1--><!--]--><!--[0--><div id="l2_menu_1_s1" class="HeaderNavigation__l3-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l3-links svelte-13v48v4"><!--[--><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Industries Overview</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/healthcare" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Healthcare</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/financial-services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Financial Services</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/government" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Government</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/insurance" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Insurance</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/education" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Education</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/media-and-entertainment" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Media &amp; Entertainment</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/manufacturing" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Manufacturing</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/cpg-and-retail" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">CPG &amp; Retail</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/industries/other-industries" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Other Industries</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><!--]--></ul> <!--[0--><div class="HeaderNavigation__l3-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Industries<!----></p> <p><!--[0--><!---->It's your unique digital evolution … but you don't have to face it alone. We understand the landscape of your industry and the unique needs of the people you serve.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/solutions/industries" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Overview of industries</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/a37fb17aa3/cleveland-hyland-company.jpg/m/100x100/smart" alt="Two people review data analytics graphics on a conference call." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div><!--]--></div><!--]--><!--[0--><div id="l2_menu_2_s1" class="HeaderNavigation__l3-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l3-links svelte-13v48v4"><!--[--><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/departments" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Departments Overview</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/departments/accounting-finance" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Accounting &amp; Finance</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/departments/human-resources" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Human Resources</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/departments/legal" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Legal</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><!--]--></ul> <!--[0--><div class="HeaderNavigation__l3-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Departments<!----></p> <p><!--[0--><!---->Countless teams and departments have transformed the way they work in accounting, HR, legal and more with Hyland solutions.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/solutions/departments" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Overview of departments</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/b3545af6ed/adobestock_727920555.jpeg/m/100x100/smart" alt="A bearded man with glasses is focusing on coding with two computer screens displaying blue and green lines of code against a blurred tech-themed background." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div><!--]--></div><!--]--><!--[0--><div id="l2_menu_3_s1" class="HeaderNavigation__l3-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l3-links svelte-13v48v4"><!--[--><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Services Overview</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/services/education-services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Education Services</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/services/implementation-services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Implementation Services</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/services/managed-services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Managed Services</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/services/consulting-services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Consulting Services</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/solutions/services/data-conversion-services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Data Conversion Services</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><!--]--></ul> <!--[0--><div class="HeaderNavigation__l3-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Services<!----></p> <p><!--[0--><!---->It's your unique digital evolution … but you don't have to face it alone. We understand the landscape of your industry and the unique needs of the people you serve.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/solutions/services" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Overview of services</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/f81da832e8/implementation-services-source.jpeg/m/100x100/smart" alt="Two young professionals collaborate at a desktop computer." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div><!--]--></div><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--]--> <div class="HeaderNavigation__l2-close desktop-menu svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_dismiss" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Close menu</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----></div></div></div></div><!--]--></li><li class="svelte-13v48v4"><!--[-1--><!--[0--><button data-name="Button" data-testid="Button" id="l1_button_2_s1" class="Button HeaderNavigation__l1-button svelte-mzyhlk" popovertarget="l1_menu_2_s1" data-variant="text" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">Customers</span> <!--[-1--><!--]--><!--]--></button><!--]--><!--]--> <!--[0--><div id="l1_menu_2_s1" class="HeaderNavigation__l1-menu svelte-13v48v4" aria-labelledby="l1_button_2_s1" popover="" data-content-backdrop=""><div class="layout svelte-13v48v4"><div class="HeaderNavigation__l2-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l2-links svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button mobile-menu svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_chevron_left" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Back to Customers</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----> <!--[--><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/customers" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Customer Overview</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/customers/case-studies" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Case Studies</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><!--]--></ul> <div class="HeaderNavigation__l2-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Customers<!----></p> <p><!--[0--><!---->Discover why Hyland is trusted by thousands of organizations worldwide.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/customers" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Hear from our customers</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/578402622f/adobestock_567652292.jpeg/m/100x100/smart" alt="Two women looking at a tablet and having a business discussion at an office." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div> <!--[--><!--[-1--><!--]--><!--[-1--><!--]--><!--]--> <div class="HeaderNavigation__l2-close desktop-menu svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_dismiss" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Close menu</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----></div></div></div></div><!--]--></li><li class="svelte-13v48v4"><!--[-1--><!--[0--><button data-name="Button" data-testid="Button" id="l1_button_3_s1" class="Button HeaderNavigation__l1-button svelte-mzyhlk" popovertarget="l1_menu_3_s1" data-variant="text" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">Partners</span> <!--[-1--><!--]--><!--]--></button><!--]--><!--]--> <!--[0--><div id="l1_menu_3_s1" class="HeaderNavigation__l1-menu svelte-13v48v4" aria-labelledby="l1_button_3_s1" popover="" data-content-backdrop=""><div class="layout svelte-13v48v4"><div class="HeaderNavigation__l2-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l2-links svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button mobile-menu svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_chevron_left" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Back to Partners</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----> <!--[--><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/partners" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Partner Network</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/partner-application" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Become a Partner</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" data-sveltekit-reload="true" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/partners/find-partners"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Find a Partner</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/partners/partner-resources" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Partner Resources</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><!--]--></ul> <div class="HeaderNavigation__l2-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Partners<!----></p> <p><!--[0--><!---->Our exclusive partner programs combine our strengths with yours to create better experiences through content services<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/partners" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Overview of partners</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/44d4fda34a/adobestock_1064084710.jpeg/m/100x100/smart" alt="Two young professionals stand and chat outside their office building; a man in a beige suit and glasses holds a tablet while talking to a woman in a gray blazer holding a hot beverage. The leaves on the trees in the background are orange and red, implying that it's fall." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div> <!--[--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--]--> <div class="HeaderNavigation__l2-close desktop-menu svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_dismiss" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Close menu</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----></div></div></div></div><!--]--></li><li class="svelte-13v48v4"><!--[-1--><!--[0--><button data-name="Button" data-testid="Button" id="l1_button_4_s1" class="Button HeaderNavigation__l1-button svelte-mzyhlk" popovertarget="l1_menu_4_s1" data-variant="text" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">Resources</span> <!--[-1--><!--]--><!--]--></button><!--]--><!--]--> <!--[0--><div id="l1_menu_4_s1" class="HeaderNavigation__l1-menu svelte-13v48v4" aria-labelledby="l1_button_4_s1" popover="" data-content-backdrop=""><div class="layout svelte-13v48v4"><div class="HeaderNavigation__l2-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l2-links svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button mobile-menu svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_chevron_left" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Back to Resources</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----> <!--[--><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Resources Overview</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/analyst-reports" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Analyst Reports</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/articles" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Articles</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/downloads" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Downloads</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/events" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Events</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/product-news" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Product Releases</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/terminology" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Terminology</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="https://webinars.hyland.com/wcc/eh/4918425/hyland-webinars-virtual-events" target="_blank" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Webinars</span> <!--[0--><span data-name="Icon" data-testid="Icon_open" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" data-sveltekit-reload="true" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/resources/resource-center"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Resource Center</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><!--]--></ul> <div class="HeaderNavigation__l2-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Get monthly insights<!----></p> <p><!--[0--><!---->Join The Shift newsletter for the latest strategies and expert tips from industry leaders. Discover actionable steps to stay innovative.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/resources/newsletter-signup" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Register now</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/e97b355c4f/adobestock_484008983.jpeg/m/100x100/smart" alt="Supervisor briefing and leading a meeting with his colleagues in a modern workplace." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div> <!--[--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--]--> <div class="HeaderNavigation__l2-close desktop-menu svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_dismiss" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Close menu</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----></div></div></div></div><!--]--></li><li class="svelte-13v48v4"><!--[-1--><!--[0--><button data-name="Button" data-testid="Button" id="l1_button_5_s1" class="Button HeaderNavigation__l1-button svelte-mzyhlk" popovertarget="l1_menu_5_s1" data-variant="text" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">Company</span> <!--[-1--><!--]--><!--]--></button><!--]--><!--]--> <!--[0--><div id="l1_menu_5_s1" class="HeaderNavigation__l1-menu svelte-13v48v4" aria-labelledby="l1_button_5_s1" popover="" data-content-backdrop=""><div class="layout svelte-13v48v4"><div class="HeaderNavigation__l2-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l2-links svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button mobile-menu svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_chevron_left" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Back to Company</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----> <!--[--><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Overview of Hyland</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[1--><!--[0--><button data-name="Button" data-testid="Button" id="l2_button_1_s1" class="Button HeaderNavigation__l2-button svelte-mzyhlk" aria-controls="l2_menu_1_s1" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[-1--><!--]--> <span class="Button__label svelte-mzyhlk">About</span> <!--[0--><span data-name="Icon" data-testid="Icon_chevron_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></button><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/why-hyland" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Why Hyland?</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/newsroom" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Newsroom</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><li class="svelte-13v48v4"><!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/careers" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Careers</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></li><!--]--></ul> <div class="HeaderNavigation__l2-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->2026 Gartner® Magic Quadrant™ for Document Management<!----></p> <p><!--[0--><!---->Hyland named a Leader for our ability to execute and completeness of vision. Download the complimentary report to see the full analysis.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/resources/analyst-reports/gartner-magic-quadrant-document-management-report" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Read the report</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/2893x3200/aae4dc162e/gmq_dm_figure1.png/m/100x100/smart" alt="Hyland Named a Leader in 2026 Gartner® Magic Quadrant™ for Document Management" loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div> <!--[--><!--[-1--><!--]--><!--[0--><div id="l2_menu_1_s1" class="HeaderNavigation__l3-menu svelte-13v48v4"><ul class="HeaderNavigation__links HeaderNavigation__l3-links svelte-13v48v4"><!--[--><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/about" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">About Overview</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/about/history" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">History</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/about/corporate-responsibility" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Corporate Responsibility</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/about/acquisitions" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Acquisitions</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/about/exec-team" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Executive Team</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/about/locations" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Locations</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><li class="svelte-13v48v4"><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" data-inverse="" href="/en/company/about/awards-and-accolades" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Awards and Accolades</span> <!--[-1--><!--]--><!--]--></a><!--]--><!----></li><!--]--></ul> <!--[0--><div class="HeaderNavigation__l3-feature svelte-13v48v4"><div data-name="MenuFeature" data-testid="MenuFeature" class="svelte-y6mf28"><div class="svelte-y6mf28"><div class="MenuFeature__content flow svelte-y6mf28"><p class="text-lg weight-semibold"><!---->Why choose Hyland?<!----></p> <p><!--[0--><!---->With our modern, open and cloud-native platforms, you can build strong connections and keep evolving.<!----><!--]--><!----></p> <!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" data-inverse="" href="/en/company/why-hyland" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Dig deeper</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!----></div> <div class="MenuFeature__img svelte-y6mf28"><!--[0--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/f3cdef6f92/adobestock_726890036.jpeg/m/100x100/smart" alt="An African-American woman in a bright yellow blazer is standing in front of a screen displaying data. She gestures as she does a presentation, holding a tablet in her other hand." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div></div></div><!----></div><!--]--></div><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--[-1--><!--]--><!--]--> <div class="HeaderNavigation__l2-close desktop-menu svelte-13v48v4"><!--[0--><button data-name="Button" data-testid="Button" class="Button svelte-mzyhlk" data-variant="tertiary" data-size="medium" data-inverse=""><!--[-1--><!--[0--><span data-name="Icon" data-testid="Icon_dismiss" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--> <span class="Button__label svelte-mzyhlk">Close menu</span> <!--[-1--><!--]--><!--]--></button><!--]--><!----></div></div></div></div><!--]--></li><!--]--></ul> <!--[0--><div class="HeaderNavigation__nav-main-ctas svelte-13v48v4"><!--[-1--><!--]--> <!--[0--><!--[0--><a data-name="Link" data-testid="Link" class="Link l-from-template svelte-k1yqi0" data-variant="primary" data-size="small" data-inverse="" data-pill="" href="/en/demos/request-demo" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Request a demo</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--></div><!--]--></nav></div><!--]--></div><!----></header><!--]--> <!--[--><!--[0--><!--[--><!--[0--><!--[--><main data-name="BasePage" data-site="hyland" class="layout"><!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><section data-name="HeroDefault" data-testid="HeroDefault" class="l-full layout bg-gradient-dark-hero svelte-1wf6niy" data-variant="slash"><div class="HeroDefault__content svelte-1wf6niy"><div class="slice svelte-1wf6niy"></div> <div class="flow svelte-1wf6niy"><h1 class="display-xl"><!---->Hyland Nuxeo<!----></h1> <div class="text-subheading"><div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Nuxeo is a highly scalable, cloud-native, enterprise content management product with rich multimedia support.</p><!----><!--]--><!--]--></div><!----></div> <!--[0--><div data-name="ButtonGroup" data-testid="ButtonGroup" class="l-from-template svelte-nm9kg"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><a data-name="Link" data-testid="Link" lang="en" class="Link l-from-template svelte-k1yqi0" data-variant="primary" data-size="medium" data-inverse="" href="/en/resources/nuxeo-download" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Try Nuxeo</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></div><!--]--><!----></div></div> <div class="HeroDefault__media svelte-1wf6niy"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/c2d6eafbd1/adobestock_783670534.jpeg/m/100x0/smart" alt="Abstract image of smooth, flowing blue and turquoise lines with glowing highlights against a dark background." loading="lazy" fetchpriority="auto" style="aspect-ratio: auto;" lang="en" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></div></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--[0--><div data-name="TableOfContents" data-testid="TableOfContents" data-nav-orientation="horizontal" class="TableOfContents l-full svelte-kemgks"><!--[0--><div class="TableOfContents__sticky scroll-snap-x svelte-kemgks"><nav data-name="VerticalNavigation" data-testid="VerticalNavigation" data-orientation="horizontal" class="VerticalNavigation layout svelte-pm62f1"><!--[-1--><!--]--> <button class="VerticalNavigation__scroll-btn VerticalNavigation__scroll-btn--back svelte-pm62f1" type="button" aria-label="Scroll navigation back"><span data-name="Icon" data-testid="Icon_chevron_left" class="svelte-b3xaeh" data-size="medium" role="presentation"><!--[--><!--]--></span><!----></button> <ol class="VerticalNavigation__list scroll-snap-x svelte-pm62f1"><!--[--><!--]--></ol> <button class="VerticalNavigation__scroll-btn VerticalNavigation__scroll-btn--forward svelte-pm62f1" type="button" aria-label="Scroll navigation forward"><span data-name="Icon" data-testid="Icon_chevron_right" class="svelte-b3xaeh" data-size="medium" role="presentation"><!--[--><!--]--></span><!----></button></nav><!----></div><!----> <div class="layout section section--collapse-start svelte-kemgks"><!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--$s1--><!--[0--><section data-name="TableOfContentsSection" data-testid="TableOfContentsSection" class="layout l-full svelte-1ndod0n" id="features"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" data-accent="" class="l-from-template svelte-1jbxfrm" id="features_s1"><!--[0--><a href="#features_s1" class="svelte-1jbxfrm"></a><!--]--> <!---->Key features<!----><!----></h2><!----><!--]--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><section data-name="CardGrid" data-testid="CardGrid" data-theme="none" class="section l-full layout svelte-y5ujsr"><!--[0--><div data-testid="SectionHeader" data-name="SectionHeader" class="flow hide-empty-copy svelte-1u7vqpn"><!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div><!--]--><!----> <div class="CardGrid__cards grid grid--auto svelte-y5ujsr" style="--grid-max-cols: 2;"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--$s1--><!--[0--><!----><div href="" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[-1--><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Cloud-native product<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Nuxeo works how and where you want it to. Keep your information secure with a cloud-first product trusted by some of the world’s largest companies.</p><!----><!--]--><!--]--></div><!----></div> <!--[-1--><!--]--></div><!----></div><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s2--><!--[0--><!----><div href="" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[-1--><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Adaptable AI<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Nuxeo Insight empowers smarter predictions without a team of data scientists. Business-specific artificial intelligence is just a few clicks away.</p><!----><!--]--><!--]--></div><!----></div> <!--[-1--><!--]--></div><!----></div><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s3--><!--[0--><!----><div href="" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[-1--><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Scalability and performance<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Cloud-first, modular architecture scales horizontally and independently, matching even the heaviest workloads in real time to deliver high performance.</p><!----><!--]--><!--]--></div><!----></div> <!--[-1--><!--]--></div><!----></div><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s4--><!--[0--><!----><div href="" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[-1--><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Digital asset management capabilities<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Place rich media assets at the center of the digital supply chain and connect data and information across the organization.</p><!----><!--]--><!--]--></div><!----></div> <!--[-1--><!--]--></div><!----></div><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s5--><!--[0--><!----><div href="" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[-1--><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Workflows<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Workflow management and automation systems can deliver the business efficiencies today’s enterprises require to remain competitive.</p><!----><!--]--><!--]--></div><!----></div> <!--[-1--><!--]--></div><!----></div><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s6--><!--[0--><!----><div href="" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[-1--><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Extensibility<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Nuxeo features an extensive, document-oriented REST to create, query and manage a command-oriented API for complex content interactions.</p><!----><!--]--><!--]--></div><!----></div> <!--[-1--><!--]--></div><!----></div><!----><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----> <!--[-1--><!--]--></div> <!--[-1--><!--]--><!----></section><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s2--><!--[0--><section data-name="TableOfContentsSection" data-testid="TableOfContentsSection" class="layout l-full svelte-1ndod0n" id="how-it-works"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" data-accent="" class="l-from-template svelte-1jbxfrm" id="how-it-works_s2"><!--[0--><a href="#how-it-works_s2" class="svelte-1jbxfrm"></a><!--]--> <!---->Meet Nuxeo<!----><!----></h2><!----><!--]--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><div data-name="Richtext" data-testid="Richtext" class="section flow l-from-template"><div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Take advantage of trainable AI, modular architecture and the cloud — with a low-code development environment — to put your teams back in control of your content and information.</p><!----><!--]--><!--]--></div><!----></div><!--]--><!--]--><!--]--><!--[0--><!--[--><!--[0--><div data-name="VideoVidyard" data-testid="VideoVidyard" data-vidyard-uuid="dugdZTXpdxZME1jBneFZsf" class="svelte-1d77ug6"><img class="VideoVidyard__placeholder svelte-1d77ug6" src="https://play.vidyard.com/dugdZTXpdxZME1jBneFZsf.jpg" data-uuid="dugdZTXpdxZME1jBneFZsf" data-v="4" data-type="inline" loading="lazy" alt=""/> <div class="VideoVidyard__play-button svelte-1d77ug6 hide"><span aria_label="Play Video" focusable="false" data-name="Icon" data-testid="Icon_play" class="svelte-b3xaeh" data-size="none" role="presentation"><!--[--><!--]--></span><!----></div> <!--[-1--><!--]--></div><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s3--><!--[0--><section data-name="TableOfContentsSection" data-testid="TableOfContentsSection" class="layout l-full svelte-1ndod0n" id="integrations"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" data-accent="" class="l-from-template svelte-1jbxfrm" id="integrations_s3"><!--[0--><a href="#integrations_s3" class="svelte-1jbxfrm"></a><!--]--> <!---->Integrations<!----><!----></h2><!----><!--]--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><section data-testid="SectionCallout" data-name="SectionCallout" class="section l-full--down-md svelte-tyhbk4"><div class="SectionCallout__container bg-gradient-dark svelte-tyhbk4"><!--[0--><div class="SectionCallout__media svelte-tyhbk4"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><div data-name="SectionCalloutList" data-testid="SectionCalloutList" class="svelte-1vf347w"><div data-sb-bloks-wrapper><!--[--><!--[1--><!----><ul tight="false"><li><p>View any business information</p></li><li><p>Connect to any application</p></li><li><p>Enhance and enrich your information</p></li></ul><!----><!--]--><!--]--></div><!----></div><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></div><!--]--> <div class="SectionCallout__content flow svelte-tyhbk4"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" class="display-md l-from-template svelte-1jbxfrm" id="nuxeo-integrations"><!--[0--><a href="#nuxeo-integrations" class="svelte-1jbxfrm"></a><!--]--> <!---->Nuxeo integrations<!----><!----></h2><!----><!--]--><!--]--> <!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Nuxeo federation capabilities connect your enterprise information systems to provide a central hub for all your business information and a way to optimize your information management technology.</p><!----><!--]--><!--]--></div><!----> <!--[0--><div data-name="ButtonGroup" data-testid="ButtonGroup" class="l-from-template svelte-nm9kg"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><a data-name="Link" data-testid="Link" lang="en" class="Link l-from-template svelte-k1yqi0" data-variant="secondary" data-size="medium" data-inverse="" href="/en/platform/integrations" data-sveltekit-reload="true"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">View integrations</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></div><!--]--><!----></div></div></section><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s4--><!--[0--><section data-name="TableOfContentsSection" data-testid="TableOfContentsSection" class="layout l-full svelte-1ndod0n" id="documentation"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" data-accent="" class="l-from-template svelte-1jbxfrm" id="documentation_s4"><!--[0--><a href="#documentation_s4" class="svelte-1jbxfrm"></a><!--]--> <!---->Documentation<!----><!----></h2><!----><!--]--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><section data-name="CardGrid" data-testid="CardGrid" data-theme="white" class="bg-light section l-full layout svelte-y5ujsr"><!--[-1--><!--]--><!----> <div class="CardGrid__cards grid grid--auto svelte-y5ujsr" style="--grid-max-cols: 4;"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--$s1--><!--[0--><!----><a href="https://doc.nuxeo.com" data-name="Card" data-testid="Card" data-theme="grey" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media Card__media--icon svelte-89wkgf"><!--[0--><span data-name="Icon" data-testid="Icon_document_text" class="svelte-b3xaeh" data-size="text" role="presentation" style="--icon-color: var(--_card-icon-color);"><!--[--><!--]--></span><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Nuxeo documentation home<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div> <!--[0--><div class="Card__cta svelte-89wkgf"><p><!--[-1--><!--]--> Visit the site <!--[0--><span data-name="Icon" data-testid="Icon_open" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--></p></div><!--]--></div><!----></a><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s2--><!--[0--><!----><a href="https://university.hyland.com" data-name="Card" data-testid="Card" data-theme="grey" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media Card__media--icon svelte-89wkgf"><!--[0--><span data-name="Icon" data-testid="Icon_document_copy" class="svelte-b3xaeh" data-size="text" role="presentation" style="--icon-color: var(--_card-icon-color);"><!--[--><!--]--></span><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Hyland University<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div> <!--[0--><div class="Card__cta svelte-89wkgf"><p><!--[-1--><!--]--> Explore our training <!--[0--><span data-name="Icon" data-testid="Icon_open" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--></p></div><!--]--></div><!----></a><!----><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----> <!--[-1--><!--]--></div> <!--[-1--><!--]--><!----></section><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s5--><!--[0--><section data-name="TableOfContentsSection" data-testid="TableOfContentsSection" class="layout l-full svelte-1ndod0n" id="case-studies"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" data-accent="" class="l-from-template svelte-1jbxfrm" id="case-studies_s5"><!--[0--><a href="#case-studies_s5" class="svelte-1jbxfrm"></a><!--]--> <!---->Case studies<!----><!----></h2><!----><!--]--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><section data-name="CardGrid" data-testid="CardGrid" data-theme="none" class="section l-full layout svelte-y5ujsr"><!--[0--><div data-testid="SectionHeader" data-name="SectionHeader" class="flow hide-empty-copy svelte-1u7vqpn"><!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Explore some real-world examples of Nuxeo. Many customers even use it as more than an ECM — Nuxeo&#039;s DAM capability also makes an impact.</p><!----><!--]--><!--]--></div><!----></div><!--]--><!----> <div class="CardGrid__cards grid grid--auto svelte-y5ujsr" style="--grid-max-cols: 4;"><!----> <!--[0--><!--[--><!--[0--><!--$s1--><!--[0--><!----><a href="/en/customers/tbwa" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media svelte-89wkgf"><!--[3--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/84c7eeb8a5/media-and-entertainment-case-study-tbwa-2880x3840.jpg/m/100x0/smart" alt="Two people talk and look over information on a computer. There are creative assets on the desk. " loading="lazy" fetchpriority="auto" style="aspect-ratio: auto;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[0--><p class="Card__category text-caption svelte-89wkgf">Case Study</p><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->TBWA Worldwide<!----><!----></h3><!----><!--]--><!----> <p>International advertising agency solves its automation, rights management and workflow challenges in just three weeks with Hyland Nuxeo for DAM.</p><!----></div> <!--[-1--><!--]--></div><!----></a><!----><!--]--><!--]--><!--[0--><!--$s2--><!--[0--><!----><a href="/en/customers/bbva" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media svelte-89wkgf"><!--[3--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/d8f2d7601a/bbva_as482475162.jpg/m/100x0/smart" alt="Three professionals holding work discussion in an office." loading="lazy" fetchpriority="auto" style="aspect-ratio: auto;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[0--><p class="Card__category text-caption svelte-89wkgf">Case Study</p><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->BBVA<!----><!----></h3><!----><!--]--><!----> <p>BBVA unifies global document management with Nuxeo, enabling scalable, high-performance automation.</p><!----></div> <!--[-1--><!--]--></div><!----></a><!----><!--]--><!--]--><!--]--><!--]--></div> <!--[0--><div data-name="ButtonGroup" data-testid="ButtonGroup" class="l-from-template svelte-nm9kg"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><a data-name="Link" data-testid="Link" lang="en" class="Link l-from-template svelte-k1yqi0" data-variant="text" data-size="medium" href="/en/resources/resource-center?size=n_20_n&amp;filters%5B0%5D%5Bfield%5D=content_type.keyword&amp;filters%5B0%5D%5Bvalues%5D%5B0%5D=case_study&amp;filters%5B0%5D%5Btype%5D=any&amp;filters%5B0%5D%5Bpersistent%5D=false" data-sveltekit-reload="true"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">View all case studies</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></div><!--]--><!----></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--[0--><section data-testid="SectionCallout" data-name="SectionCallout" class="section l-full--down-md svelte-tyhbk4"><div class="SectionCallout__container bg-gradient-light svelte-tyhbk4"><!--[0--><div class="SectionCallout__media svelte-tyhbk4"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/b3f976ed1f/adobestock_840313894.jpeg/m/100x100/smart" alt="Abstract image with diagonal red and blue shapes over a dark background, featuring subtle gradients and textures." loading="lazy" fetchpriority="auto" style="aspect-ratio: 1;" lang="en" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></div><!--]--> <div class="SectionCallout__content flow svelte-tyhbk4"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" class="display-md l-from-template svelte-1jbxfrm" id="nuxeo-ecm-and-dam"><!--[0--><a href="#nuxeo-ecm-and-dam" class="svelte-1jbxfrm"></a><!--]--> <!---->Nuxeo: ECM and DAM<!----><!----></h2><!----><!--]--><!--]--> <!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[1--><!----><p>Nuxeo is not only an innovative ECM, but it&#039;s also a leading digital asset management (DAM) solution.</p><p>Ideal for complex, enterprise DAM uses, it was named a leader in the Omdia Universe: Digital Asset Management, 2023 report.</p><!----><!--]--><!--]--></div><!----> <!--[0--><div data-name="ButtonGroup" data-testid="ButtonGroup" class="l-from-template svelte-nm9kg"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><a data-name="Link" data-testid="Link" lang="en" class="Link l-from-template svelte-k1yqi0" data-variant="secondary" data-size="medium" href="/en/platform/digital-asset-management" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Learn about Hyland’s DAM solutions</span> <!--[-1--><!--]--><!--]--></a><!--]--><!--]--><!--]--><!--[0--><!--[--><!--[0--><a data-name="Link" data-testid="Link" lang="en" class="Link l-from-template svelte-k1yqi0" data-variant="tertiary" data-size="medium" href="/en/resources/analyst-reports/omdia-nuxeo" data-sveltekit-reload="false"><!--[-1--><!--[-1--><!--]--> <span class="Link__label svelte-k1yqi0">Read the Omdia report</span> <!--[0--><span data-name="Icon" data-testid="Icon_arrow_right" class="svelte-b3xaeh" data-size="button" role="presentation"><!--[--><!--]--></span><!--]--><!--]--></a><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></div><!--]--><!----></div></div></section><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s6--><!--[0--><section data-name="TableOfContentsSection" data-testid="TableOfContentsSection" class="layout l-full svelte-1ndod0n" id="insights"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" data-accent="" class="l-from-template svelte-1jbxfrm" id="insights_s6"><!--[0--><a href="#insights_s6" class="svelte-1jbxfrm"></a><!--]--> <!---->Insights<!----><!----></h2><!----><!--]--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><section data-name="CardGrid" data-testid="CardGrid" data-theme="none" class="section l-full layout svelte-y5ujsr"><!--[0--><div data-testid="SectionHeader" data-name="SectionHeader" class="flow hide-empty-copy svelte-1u7vqpn"><!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div><!--]--><!----> <div class="CardGrid__cards grid grid--auto svelte-y5ujsr" style="--grid-max-cols: 1;"><!----> <!--[0--><!--[--><!--[0--><!--$s1--><!--[0--><!----><a href="/en/resources/articles/what-is-digital-asset-management" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media svelte-89wkgf"><!--[3--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/7ce2829afb/work-from-home-1280x854_cropped.jpg/m/100x0/smart" alt="Person sits at desktop computer with houseplants on desk." loading="lazy" fetchpriority="auto" style="aspect-ratio: auto;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[0--><p class="Card__category text-caption svelte-89wkgf">Article</p><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Everything you need to know about digital asset management (DAM)<!----><!----></h3><!----><!--]--><!----> <p>Uncover the fundamentals, functions and benefits of DAM systems to optimize your digital workflows and elevate your organization's asset management strategy.</p><!----></div> <!--[-1--><!--]--></div><!----></a><!----><!--]--><!--]--><!--[0--><!--$s2--><!--[0--><!----><a href="/en/resources/articles/open-source-digital-asset-management" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media svelte-89wkgf"><!--[3--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/d7a4a3865a/remote-work-with-a-view_cropped-scaled.jpg/m/100x0/smart" alt="Person works from home overlooking hills and a lake." loading="lazy" fetchpriority="auto" style="aspect-ratio: auto;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[0--><p class="Card__category text-caption svelte-89wkgf">Article</p><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Choosing Open Source DAM Software for Your Needs<!----><!----></h3><!----><!--]--><!----> <p>Open source digital asset management (DAM) systems are catching the eye of more and more IT teams. Their open API model allow teams to solve infinite problems without adding tools or expensive customization.  </p><!----></div> <!--[-1--><!--]--></div><!----></a><!----><!--]--><!--]--><!--[0--><!--$s3--><!--[0--><!----><a href="/en/resources/analyst-reports/forrester-pulse-innovation-ecm" data-name="Card" data-testid="Card" data-theme="none" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media svelte-89wkgf"><!--[3--><!--[0--><!--[-1--><img data-testid="Image" data-name="Image" class="Image svelte-1fivxpv" src="https://site-cdn.hyland.com/www/5916cfaaee/adobestock_1207304840.png/m/100x0/smart" alt="Businesswoman working on a laptop in an office setting" loading="lazy" fetchpriority="auto" style="aspect-ratio: auto;" onload="this.__e=event" onerror="this.__e=event"/><!--]--><!--]--><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[0--><p class="Card__category text-caption svelte-89wkgf">Analyst</p><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Forrester Study: The Rise of Content Intelligence – A New Era of Innovation in ECM<!----><!----></h3><!----><!--]--><!----> <p>Insights from the 6th Annual Content Services Pulse Study, 2025 Edition </p><!----></div> <!--[-1--><!--]--></div><!----></a><!----><!--]--><!--]--><!--]--><!--]--></div> <!--[-1--><!--]--><!----></section><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----></section><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s7--><!--[0--><section data-name="TableOfContentsSection" data-testid="TableOfContentsSection" class="layout l-full svelte-1ndod0n" id="resources"><!--[0--><!--[0--><!----><h2 data-testid="Heading" data-name="Heading" data-accent="" class="l-from-template svelte-1jbxfrm" id="resources_s7"><!--[0--><a href="#resources_s7" class="svelte-1jbxfrm"></a><!--]--> <!---->Resources<!----><!----></h2><!----><!--]--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--[0--><section data-name="CardGrid" data-testid="CardGrid" data-theme="white" class="bg-light section l-full layout svelte-y5ujsr"><!--[0--><div data-testid="SectionHeader" data-name="SectionHeader" class="flow hide-empty-copy svelte-1u7vqpn"><!--[-1--><!--]--> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div><!--]--><!----> <div class="CardGrid__cards grid grid--auto svelte-y5ujsr" style="--grid-max-cols: 4;"><div data-sb-bloks-wrapper><!--[--><!--[--><!--[0--><!--[--><!--$s1--><!--[0--><!----><a href="/en/resources/articles/what-can-you-do-with-hylands-nuxeo-platform" data-name="Card" data-testid="Card" data-theme="grey" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media Card__media--icon svelte-89wkgf"><!--[0--><span data-name="Icon" data-testid="Icon_document_text" class="svelte-b3xaeh" data-size="text" role="presentation" style="--icon-color: var(--_card-icon-color);"><!--[--><!--]--></span><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->What can you do with Hyland's Nuxeo?<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div> <!--[0--><div class="Card__cta svelte-89wkgf"><p><!--[-1--><!--]--> Read the article <!--[-1--><!--]--></p></div><!--]--></div><!----></a><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s2--><!--[0--><!----><a href="/en/resources/articles/legacy-system-modernization" data-name="Card" data-testid="Card" data-theme="grey" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media Card__media--icon svelte-89wkgf"><!--[0--><span data-name="Icon" data-testid="Icon_document_text" class="svelte-b3xaeh" data-size="text" role="presentation" style="--icon-color: var(--_card-icon-color);"><!--[--><!--]--></span><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->Modernizing information management systems<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div> <!--[0--><div class="Card__cta svelte-89wkgf"><p><!--[-1--><!--]--> Read the article <!--[-1--><!--]--></p></div><!--]--></div><!----></a><!----><!--]--><!--]--><!--]--><!--[0--><!--[--><!--$s3--><!--[0--><!----><a href="/en/resources/articles/modernize-ecm" data-name="Card" data-testid="Card" data-theme="grey" class="Card svelte-89wkgf"><div class="Card__layout svelte-89wkgf"><!--[0--><div class="Card__media Card__media--icon svelte-89wkgf"><!--[0--><span data-name="Icon" data-testid="Icon_document_text" class="svelte-b3xaeh" data-size="text" role="presentation" style="--icon-color: var(--_card-icon-color);"><!--[--><!--]--></span><!--]--></div><!--]--> <div class="Card__content flow svelte-89wkgf"><!--[-1--><!--]--> <!--[0--><!----><h3 data-testid="Heading" data-name="Heading" class="text-lg Card__heading l-from-template svelte-1jbxfrm"><!--[-1--><!--]--> <!---->8 reasons to modernize with a content services platform<!----><!----></h3><!----><!--]--><!----> <div data-sb-bloks-wrapper><!--[--><!--[-1--><!--]--><!--]--></div><!----></div> <!--[0--><div class="Card__cta svelte-89wkgf"><p><!--[-1--><!--]--> Read article <!--[-1--><!--]--></p></div><!--]--></div><!----></a><!----><!--]--><!--]--><!--]--><!--]--><!--]--></div><!----> <!--[-1--><!--]--></div> 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For example, when users add new assets to an open source platform, they can add new features to enable users to discover and protect those files.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Get details in this guide: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"How and why Hyland’s Nuxeo Platform benchmarked 11 billion documents\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/downloads/benchmarks-11b\",\"uuid\":\"4e21178c-c449-4f44-bafb-16f81cc6790a\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"3. Cost-effectiveness\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"One of the most significant advantages of an open source DAM platform is that the licensing can be more cost-effective. For example, when an open source vendor is focused on support or hosting, it often means there aren’t expensive per-user licensing models. While there may be costs for storing a high volume of assets, it is still a cost-effective alternative to the high license and storage costs of proprietary DAM tools.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"4. Take advantage of open source marketplaces\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"With open source DAM solutions that provide a marketplace (\",\"type\":\"text\"},{\"text\":\"Hyland’s Nuxeo Marketplace\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://connect.nuxeo.com/nuxeo/site/marketplace\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}}]},{\"text\":\", for example), users can deploy packages to extend functionality and integration points, or even contribute their own packages to deploy across multiple instances.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"5. Open source DAMs are also ready out-of-the-box\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Most open source DAM platforms have a \",\"type\":\"text\"},{\"text\":\"comprehensive feature-set\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-features\",\"uuid\":\"84bc4eae-818a-418f-9389-5eba79ddf587\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" available immediately that is usable without writing new code. Default features enable users to make immediate impacts when adopting a new DAM solution.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Read more about \",\"type\":\"text\"},{\"text\":\"digital asset management workflows\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-process-flow\",\"uuid\":\"5130879c-f98d-41d0-9e72-3de14e013740\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and \",\"type\":\"text\"},{\"text\":\"DAM taxonomy\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-taxonomy\",\"uuid\":\"e4c35b06-d0f6-40fd-a445-6a7001e38c6d\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"6. Enjoy robust community support\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Many open source DAM tools have an active user community that makes collaborating quite simple. Easy accessibility to the community and all its knowledge means faster platform modifications and pathways to innovation.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"For example, \",\"type\":\"text\"},{\"text\":\"Hyland Community\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://community.hyland.com/\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}}]},{\"text\":\" (the interactive customer community for all of Hyland’s products) supports and highlights ways to enhance product use cases that may otherwise seem out of reach.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"6b473ade-87e9-4846-a8ad-43d41eeab161\",\"heading\":\"Open source DAM limitations\",\"children\":[{\"_uid\":\"8d66e61c-4476-4467-85f1-cddf14f9061b\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Though there are many reasons to choose an open source DAM, there are some disadvantages to consider, including:\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"You need an experienced IT team\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"If you want to make use of the coding and customization options offered by an open source DAM platform, you need an experienced team of IT professionals with moderate development, deployment and coding experience.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"For some organizations, this requires investing in employees who have those skills. For others, it may mean either \",\"type\":\"text\"},{\"text\":\"working with the vendor\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/vendor-relationship-management\",\"uuid\":\"eb3907cc-87b9-46e9-8da7-5ddf39b55448\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" or partners to \",\"type\":\"text\"},{\"text\":\"manage your environment for an additional cost\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"solutions/services/managed-services\",\"uuid\":\"2c3e229c-3684-4f13-a8bd-bff475ad968b\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"You need to verify security\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"While your IT team has control over coding an open source DAM, they also need to take responsibility for keeping your assets encrypted and secure. Failing to protect your assets could leave you vulnerable to a data breach and other financial, legal and reputational damage.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Upgrade responsibilities remain with you\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"While open-source tools are great for getting you away from license fees and subscription costs, there are other potential costs. Costs like having an IT staff that can manage upgrade processes, or as is common with open source, the cost of paying for vendor support, can add to the bottom line. However, oftentimes these costs are still less than the proprietary licensing route.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Increased liabilities and warranties\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Most proprietary software comes with a license agreement, warranty and indemnity protection, as the vendor takes responsibility for securing the platform and its internal code. Open source platforms don’t come with these protections because users modify the source code.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"97e2fdff-c013-495e-9d12-e21609e3a389\",\"heading\":\"Choose your DAM system based on your needs\",\"children\":[{\"_uid\":\"fcfdc7a5-4318-47db-8011-12a48712b695\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Open source tools aren’t necessarily better than proprietary tools; they just have their own set of advantages.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"If you want a consistent, prepackaged and \",\"type\":\"text\"},{\"text\":\"effective DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-implementation\",\"uuid\":\"ee0e7588-cbce-4a95-902f-87b81f32e15a\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\", a proprietary tool may have the well-designed, prebuilt features you want.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"However, suppose you want a flexible, scalable and agile DAM system that can evolve with market changes.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" In that case, an open source tool like \",\"type\":\"text\"},{\"text\":\"Hyland’s Nuxeo Platform for DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/platform/digital-asset-management\",\"uuid\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\" will be a better fit as it can implement features that complement your existing processes.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"You may also like:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Product designing and prototyping: How DAM helps with a faster time-to-market\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/design-prototyping-pclm-brief\",\"uuid\":\"4083f80e-eed5-4fc6-9a0d-eacefd2b1604\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Case study: Global beauty brand manages assets across enterprise\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"customers/beauty-company\",\"uuid\":\"7539029c-b73e-4ea1-b691-969caddba6be\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Omdia Universe report for DAM | Hyland a Leader\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/analyst-reports/omdia-nuxeo/\",\"uuid\":\"eee5c854-3f70-4731-8164-be7944ed2b5f\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What can you do with Hyland's Nuxeo 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The goal was to integrate all documentation from legacy and third-party systems into a centralized, flexible and scalable platform. This included a massive data migration in a system that integrated different countries and the need to ensure high availability and speed. It also required a robust architecture that could support complex processes such as migrating millions of documents, hundreds of interactions per second and high availability, without compromising performance and user experience.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The mission was to provide the best technical capabilities to automate and streamline processes, improve customer service and implement secure processes, while ensuring correct usage and supporting all areas of the group.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\",\"hide_component\":false}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"heading_override\":\"The challenge\",\"hide_content_heading\":false},{\"_uid\":\"a7eb3aa2-36d3-4ae4-a18d-0ff43c7521eb\",\"heading\":\"Solution\",\"children\":[{\"_uid\":\"8db68791-b319-4d0e-86f8-cf53d670935e\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The solution was to implement Hyland Nuxeo for its flexibility, performance and ease of deployment. BBVA deployed Nuxeo in a private cloud that can provide a full backup in a public cloud in a matter of minutes. Serving several countries from two regions, Nuxeo’s flexibility allowed the integration of legacy systems and the management of multiple databases and customizable options for each country. This facilitated the migration and organization of documents through a well-structured map adapted to the needs of each region. Nuxeo performs well under heavy workloads, is fast in search and allows for workflow automation.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"It has a robust architecture of differentiated Nuxeo clusters. The first layer, which interacts with the applications, is a microservices architecture and allows us to migrate, upload and download massive documentation. The second layer handles large operations and focuses on performance and speed. 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The company’s global client list includes industry titans such as Accenture, Adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald’s, Michelin and Nissan.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Let’s take a look at how TWBA unlocked DAM efficiencies.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"\\u003e Learn more | \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"How to maximize your DAM ROI\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.hyland.com/en/resources/articles/dam-roi\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}},{\"type\":\"bold\"},{\"type\":\"underline\"}]}]}]},\"component\":\"Richtext\",\"hide_component\":false},{\"_uid\":\"68aece67-3977-47d3-b4df-64f4bf06efa8\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Nuxeo Platform’s DAM offering was named a Leader in the DAM space in Omdia’s 2023 report. 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This means one campaign may be finalized and approved for one market, but still requires adaptations and sign-offs in another. (An adaptation is a version of a master asset customized for use in a particular country or region of the world, created by agencies local to that area.)\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"A global advertising program typically requires hundreds of adaptations, each consisting of several key concurrent processes that must be completed with great care and in timely fashion:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Briefings:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Requests from a local agency to create an adaptation of a given master asset, including full details of work required\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Transcreation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Very precise language translation that aligns with and respects local culture\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Post-production management\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", such as a new local language voiceover for a video or audio asset\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Rights management:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" The client can incur significant liability if an asset is used without the proper global and local level contractual rights in place, such as:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Talent rights from actors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", musicians and other performers permitting use of their likeness and/or intellectual property in a media asset\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Usage rights\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" defining when and where an asset may appear on the web, streaming platforms, TV, radio, print, etc.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"functions \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"such as versioning, transcoding and more\",\"type\":\"text\"}]}]}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"TBWA selected Nuxeo to provide clients with a new level of process management, operational performance and cost effectiveness, beyond what was possible using TBWA’s existing homegrown solutions. The TBWA technology team built a new application called GAME for one of its largest clients, to more effectively manage its adaptation management processes across its many countries, agencies and partners.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"\\u003e Learn more | \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Beauty brand enhances business with Nuxeo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.hyland.com/en/customers/beauty-company\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}},{\"type\":\"bold\"},{\"type\":\"underline\"}]}]}]},\"component\":\"Richtext\",\"hide_component\":false}],\"component\":\"TableOfContentsSection\",\"id_override\":\"\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"heading_override\":\"Story highlights:\",\"hide_content_heading\":false},{\"_uid\":\"b11ab86c-9fae-4b33-b110-4e586cca9f49\",\"heading\":\"The solution was ready in just 3 weeks\",\"children\":[{\"_uid\":\"a0c60e0c-e60b-4aac-ba34-1c615fab5bf6\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leveraging Nuxeo for DAM’s web-based configuration and customization tool (Nuxeo Studio), which eliminates virtually all custom coding, TWBA \",\"type\":\"text\"},{\"text\":\"developed the new application in just three weeks\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", with only some minor assistance from a Hyland solutions architect.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The team developed a rich and \",\"type\":\"text\"},{\"text\":\"complex AI-powered metadata tagging model and customized workflows\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which successfully resolved specific adaptation management challenges and provided critical additional functionality, including:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Significantly \",\"type\":\"text\"},{\"text\":\"improved collaboration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" between TBWA and the client during the asset creation process, as well as between the customer and local agencies on adaptations, leveraging Nuxeo's flexible workflow engine\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Effective automation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of mundane but highly critical tasks, such as creating a new job upon receipt of a briefing from a local agency, directed to appropriate TBWA managers for approval, followed later by delivery of the adaptation to the local 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According to a \",\"type\":\"text\"},{\"text\":\"McKinsey report\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-social-economy\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}}]},{\"text\":\", employees spend up to 9 hours a week searching and gathering information, highlighting the need for streamlined processes and centralized repositories for digital assets.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Enter digital asset management (DAM), an essential tool for businesses seeking to efficiently manage their digital assets throughout their lifecycle.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"bed8e094-cd0f-48ba-bc8a-33b666d91d88\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"What is digital asset management?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Digital asset management (also referred to as DAM) is a comprehensive solution for storing, organizing, managing and distributing digital assets within an organization.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"DAM serves as a centralized repository for digital assets, offering a structured and secure environment for storing files. Instead of having scattered files across various servers, folders or personal devices, DAM provides a single source of truth where assets can be easily located, accessed and shared by authorized users.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By offering centralized storage, robust organization capabilities, streamlined workflows and \",\"type\":\"text\"},{\"text\":\"collaboration tools\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"platform/collaboration\",\"uuid\":\"9d87fa50-21bc-4877-966c-52c75f9a8bdf\",\"anchor\":null,\"linktype\":\"story\"}}]},{\"text\":\", DAM empowers organizations to maximize the value of their digital assets, improve operational efficiency and enhance overall productivity.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"hide_content_heading\":false},{\"_uid\":\"3e2ca84d-bca6-4739-8802-3e28e83ef061\",\"heading\":\"Types of digital assets\",\"children\":[{\"_uid\":\"a48bca62-9c19-49ad-8716-dbce80d3095e\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"A digital asset is any content stored digitally. This includes photos, videos and other multimedia content.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"hide_content_heading\":false},{\"_uid\":\"669bb0a7-72b3-4787-81e0-b3b65743b43f\",\"heading\":\"Understanding DAM systems \",\"children\":[{\"_uid\":\"3d8903fa-b972-4838-926c-3fb660daf192\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems are adaptable to the unique needs and workflows of different organizations. They are not rigid templates but rather flexible frameworks that can be tailored to suit various industries, company sizes and objectives. These systems are as diverse as the organizations employing them.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"A retail company might leverage DAM primarily for managing and distributing e-commerce product imagery across multiple channels, ensuring consistency and efficiency in showcasing their offerings to customers. On the other hand, a nonprofit organization might utilize DAM for \",\"type\":\"text\"},{\"text\":\"document management\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/document-management/\",\"uuid\":\"b16015c4-3a93-4073-94da-a21e4b4fa8af\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\", storing and organizing fundraising materials, volunteer resources and promotional assets.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The evolution of DAM systems reflects the dynamic nature of digital asset management practices within businesses. Initially recognized as a basic file storage solution, DAM systems have undergone significant advancements, incorporating sophisticated features and functionalities to meet the growing demands of modern enterprises.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"b34055f5-1d86-45b7-ad11-dc249ae6d81a\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Nuxeo Platform’s DAM offering was named a Leader in the DAM space in Omdia’s 2023 report. Our solution achieves the maximum score for advanced capabilities and solution breadth, and Omdia places our market momentum as above average for the field.\",\"type\":\"text\"}]}]},\"ctas\":[{\"_uid\":\"ccb536ca-58d4-4382-a3a0-e7273c3bc8c7\",\"link\":{\"id\":\"eee5c854-3f70-4731-8164-be7944ed2b5f\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"resources/analyst-reports/omdia-nuxeo\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Read the Omdia report \",\"inverse\":false,\"variant\":\"secondary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"\",\"icon_before\":\"\"},{\"_uid\":\"b421e4fe-d3d4-483b-872d-50f49b9cab69\",\"link\":{\"id\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"platform/digital-asset-management\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Learn about Nuxeo DAM \",\"inverse\":false,\"variant\":\"tertiary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"arrow_right\",\"icon_before\":\"\"}],\"site\":\"\",\"media\":[{\"lcp\":false,\"_uid\":\"6d023eb4-dfde-454e-be4c-b20a4d779325\",\"image\":{\"id\":108554722370718,\"alt\":\"Smiling person in glasses with a laptop\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/47d1b55a9d/resources-hr-content-services-wp-5120x2880.png\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Smiling person in glasses with a laptop\",\"title\":\"\",\"copyright\":\"\",\"SitecoreGuid\":\"{B83BFD76-5731-472D-ABF1-72D0BF883A75}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"Hyland named a leader in Omdia report on DAM market\",\"component\":\"SectionCallout\",\"background\":\"grey\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"4d1c6703-4210-4475-9d5c-ee997c3adca6\",\"heading\":\"Key capabilities of DAM systems \",\"children\":[{\"_uid\":\"006f8389-f07a-4b3f-9a3a-a52829f89631\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems offer a \",\"type\":\"text\"},{\"text\":\"comprehensive suite of capabilities\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-features\",\"uuid\":\"84bc4eae-818a-418f-9389-5eba79ddf587\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" designed to optimize \",\"type\":\"text\"},{\"text\":\"digital asset workflows\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-process-flow\",\"uuid\":\"5130879c-f98d-41d0-9e72-3de14e013740\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and drive business success. Here are some of the key capabilities that make DAM an essential tool for enterprises:\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Organizing assets\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems provide \",\"type\":\"text\"},{\"text\":\"robust organization capabilities\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-taxonomy\",\"uuid\":\"e4c35b06-d0f6-40fd-a445-6a7001e38c6d\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\", allowing users to categorize and classify digital assets based on various criteria such as file type, date, creator and usage rights.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Through features like folders, categories and tags, users can create a structured hierarchy to streamline asset management.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"AI-powered metadata management\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Metadata plays a crucial role in DAM systems by providing descriptive information about digital assets, such as title, description, keywords and copyright information.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Using DAM systems with AI, the system automatically creates, manages and customizes metadata schemas to enhance asset discoverability and organization.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Search and retrieval\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Efficient search functionality\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/open-source-digital-asset-management\",\"uuid\":\"9ed56173-7969-4856-9aa0-b112060c53b7\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" is an integral part of DAM systems, enabling users to quickly locate specific assets using keywords, metadata or advanced search filters.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Advanced search capabilities ensure that users can find the assets they need amidst vast repositories of digital content.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Downloading and distribution\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems facilitate seamless downloading and distribution of digital assets to internal stakeholders, external partners or public audiences.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Users can easily share assets via secure links, embed codes or direct downloads to ensure the right people have access the documents they need.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Permissions and access control\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems offer control over permissions and access rights, allowing administrators to define user roles, access levels and restrictions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Role-based access control ensures that only authorized users can view, edit or download specific assets, enhancing security and compliance.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Support for asset lifecycles\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems support the entire lifecycle of digital assets, from creation and ingestion to archival or deletion.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Workflow management features\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-process-flow\",\"uuid\":\"5130879c-f98d-41d0-9e72-3de14e013740\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" enable users to define and automate processes for asset review, approval, versioning and expiration, ensuring proper asset governance and compliance.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Asset analytics\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems offer built-in analytics tools to track asset performance, usage metrics and user engagement.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Analytics dashboards provide insights into asset popularity, download trends and content effectiveness, enabling organizations to optimize their digital asset strategies.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Collaboration tools\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Collaboration features within DAM systems facilitate seamless teamwork and communication among users working on projects that require access to shared assets.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Features like commenting, annotation, version control and task assignment \",\"type\":\"text\"},{\"text\":\"streamline collaboration processes\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/digital-collaboration-communication\",\"uuid\":\"9a12aaf0-7eba-4b60-9ba5-1c3e1f91c34c\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and enhance productivity.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"File conversion and transformation\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems often include capabilities for file conversion and transformation, allowing users to convert file formats, resize images, transcode videos or generate derivatives for specific purposes.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"These features ensure compatibility and usability across different platforms and devices.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Integration with other tools\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems \",\"type\":\"text\"},{\"text\":\"seamlessly integrate\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-integration\",\"uuid\":\"9d5a10b0-6bf4-4680-845d-8baff4857efb\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" with other software applications and tools commonly used in organizations, such as \",\"type\":\"text\"},{\"text\":\"content management systems (CMS)\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-vs-cms\",\"uuid\":\"14be67db-ccdf-4785-90a3-5bb0ba59d0a0\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\", customer relationship management (CRM) systems, marketing automation platforms, design software and cloud storage solutions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Integration capabilities enable interoperability and workflow efficiency across multiple systems.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"3c8384f8-adf6-4455-bc0f-185cd43a9a4c\",\"heading\":\"10 benefits of having a DAM software \",\"children\":[{\"_uid\":\"516d6d5f-6f93-414e-bbc8-f8e7c959bb05\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organizations looking to implement a DAM software opens them up to numerous benefits. Here are ten benefits of having a DAM software:\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Improved asset organization\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM software offers robust organizational capabilities, enabling users to categorize, tag and apply metadata digital assets. When using an AI-powered DAM, this massive effort is automated and consistent. This structured approach facilitates easy retrieval and access to files, saving time and increasing efficiency.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Enhanced collaboration\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"By providing a centralized repository for digital assets, DAM software promotes collaboration among team members, departments and external partners. It streamlines asset sharing and communication, reducing delays and improving project outcomes.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Version control\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Many DAM tools include version control features, allowing users to track changes, revisions and updates to assets over time. This helps ensure that teams always work with the latest and approved versions, maintaining consistency and avoiding errors.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Increased productivity\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Integration capabilities of DAM software with other tools and systems streamline workflows, automate repetitive tasks and reduce manual effort. This boosts employee productivity by eliminating inefficiencies and enabling teams to focus on high-value activities.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Brand consistency\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems serve as centralized repositories for brand assets such as logos, templates and guidelines. By ensuring that everyone has access to the correct and up-to-date assets, it helps maintain brand consistency across all communications and channels.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Cost efficiency\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Efficient asset management with DAM software reduces the need for duplicate asset creation and storage. By optimizing resource utilization and minimizing wastage, organizations can achieve cost savings over time, ultimately contributing to company profitability.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Security and permissions\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems offer granular control over access rights and permissions, ensuring that only authorized users can view, edit or download assets. This enhances data security, mitigates risks of unauthorized access and ensures compliance with regulations such as GDPR and HIPAA.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Scalability\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM software is scalable and capable of accommodating increasing number of digital assets. Whether it's due to a business expansion, new project or growing content volumes, DAM systems can scale to meet evolving needs without compromising performance.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"\\u003e Read more | \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"How to build a scalable content management strategy\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/scalable-content-management-strategy\",\"uuid\":\"a4a84031-5903-466f-af93-1e4db29339d2\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Analytics and insights\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Some DAM software provides robust analytics and usage insights, offering valuable data on how assets are being utilized. This enables organizations to track asset performance, measure engagement and make data-driven decisions to optimize their digital asset strategies.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Accessibility\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM systems can be accessed remotely via web browsers or mobile applications, allowing teams to work with assets from anywhere, at any time. This promotes flexibility in workflows, facilitates remote collaboration and ensures that teams remain productive regardless of their physical location.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"hide_content_heading\":false},{\"_uid\":\"d11ac2c0-1bb8-4e1f-9d05-bb6519e0a06b\",\"heading\":\"How DAM empowered TBWA's media asset management\",\"children\":[{\"_uid\":\"473fce4c-f468-401b-ab78-409ad91e3b8f\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hyland's Nuxeo platform enabled TBWA to streamline adaptation management for global campaigns — enhancing collaboration and operational efficiency.\",\"type\":\"text\"}]}]},\"ctas\":[{\"_uid\":\"e4ce62ae-f921-435d-abed-6d449ef3bcb9\",\"link\":{\"id\":\"db9938a5-b069-40f3-b43f-afc68c51a6bc\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"customers/tbwa\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Read the case study \",\"inverse\":false,\"variant\":\"secondary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"\",\"icon_before\":\"\"}],\"site\":\"\",\"media\":[{\"lcp\":false,\"_uid\":\"320420d5-bc59-487a-996c-4e0563f2e279\",\"image\":{\"id\":108542225792175,\"alt\":\"Two people discuss digital assets on a desktop computer.\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/46d8c773a9/digital-asset-management-case-study-tbwa-2880x3840.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Two people discuss digital assets on a desktop computer.\",\"title\":\"\",\"copyright\":\"\",\"SitecoreGuid\":\"{2D44F460-A0B4-462A-AA14-674E96137459}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"How DAM empowered TBWA's media asset management \",\"component\":\"SectionCallout\",\"background\":\"grey\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"hide_content_heading\":false},{\"_uid\":\"a31ea9b1-9f7d-4eab-88a8-77611d74fdb6\",\"heading\":\"Developing a DAM strategy\",\"children\":[{\"_uid\":\"4c228485-f9d2-4dce-ba99-ffafd88825f0\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Developing a DAM strategy is crucial for a smooth DAM implementation and efficient ongoing management. Here are five simple steps to get your started:\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Step 1: Assess organizational needs\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The first step in \",\"type\":\"text\"},{\"text\":\"developing a DAM strategy\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/effective-dam-strategy-guide\",\"uuid\":\"6f9ad4b1-53ea-40e1-ad71-eafaee9f01a4\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" is to conduct a comprehensive assessment of your organization's current asset management practices. This involves identifying existing challenges, inefficiencies and gaps in the management of digital assets.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Evaluate factors such as the volume and diversity of digital assets, existing storage and retrieval methods, collaboration processes and any pain points experienced by users. Understanding the specific needs and objectives of your organization will provide valuable insights into the \",\"type\":\"text\"},{\"text\":\"requirements for a DAM solution\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-vs-mam\",\"uuid\":\"78440d57-0b84-4640-8d79-12561de5c13d\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Step 2: Identify key stakeholders and users\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Successful implementation of a DAM system requires active involvement and support from key stakeholders across departments and teams. Identify all stakeholders who will be impacted by the DAM implementation, including marketing, creative, IT, legal and compliance teams, among others.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Engage with these stakeholders to understand their specific requirements, workflows and pain points related to digital asset management. By involving stakeholders from the outset, you ensure that the DAM solution meets the diverse needs of all users and aligns with organizational objectives.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Step 3: Define required features for your DAM system\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Based on your earlier assessment of organizational needs and stakeholder input, define the essential features and functionalities that your DAM system must have. Here are some factors to consider:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Asset organization and categorization\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"AI-powered metadata management\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Search and retrieval capabilities\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Version control\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Workflow automation\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Collaboration tools\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Integration with existing systems\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"User permission and access control\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Prioritize features based on their importance to your organization's goals and workflows, ensuring that the selected DAM solution aligns with your specific requirements.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Step 4: Plan for scalability\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"As your organization grows and digital asset volumes increase, scalability becomes a critical factor in DAM system selection. Plan for future growth by choosing a DAM solution that can scale with your organization's needs over time.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Consider factors such as storage capacity, performance scalability, support for multisite or global deployments and flexibility to accommodate evolving workflows and business requirements. A scalable DAM solution ensures that your organization can continue to effectively manage digital assets and support growing user demands without disruption.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Step 5: Focus on security\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Protecting digital assets and sensitive data is paramount in today's digital landscape. Prioritize DAM solutions with robust security features to safeguard against unauthorized access, data breaches and asset misuse.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Assess the vendor’s security protocols and look for features such as role-based access control, encryption, digital rights management (DRM), audit trails and compliance with industry standards and regulations. By prioritizing security in your DAM strategy, you ensure that your organization's valuable digital assets are protected against potential threats and vulnerabilities.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"\\u003e Read more | \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Understanding the digital asset management (DAM) process flow\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-process-flow\",\"uuid\":\"5130879c-f98d-41d0-9e72-3de14e013740\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"7597ee6a-0d29-44f5-859f-22c258709363\",\"heading\":\"Which industries utilize DAM\",\"children\":[{\"_uid\":\"d581ae8f-9fdb-4906-ae92-b9af5daa78b3\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Every industry is different. Examining how the top players in your industry have used DAM to boost cost-efficiency can provide you with the blueprint to enhancing your operations. Listed below are some industry examples:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM for food:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" As regulatory requirements increase every year, food companies need to develop operational agility by ensuring that employees have global access to product shots so internal and external creatives can find the content they need fast, making it easier to reuse assets.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM for apparel:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Modern apparel brands that need video, image, 3D and \",\"type\":\"text\"},{\"text\":\"product information to flow quickly\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/pim-software-guide\",\"uuid\":\"e782f9ee-10a8-43be-9eac-212aaeadf7a4\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" from photoshoot to e-commerce use DAM to automate time-consuming manual processes and automatically add tags and product info.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM for luxury:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" From pop-up shops to unexpected new collaborations, today’s luxury brands use Nuxeo DAM to add value to their creative and product content to conquer trends and dominate the market.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM for beauty:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Companies in the beauty industry streamline the digital supply chain to ensure all products sold on e-commerce sites are featured alongside complete product information like ingredients.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM for advertising:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Advertising agencies like \",\"type\":\"text\"},{\"text\":\"TBWA\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"customers/tbwa\",\"uuid\":\"db9938a5-b069-40f3-b43f-afc68c51a6bc\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" use \",\"type\":\"text\"},{\"text\":\"Hyland’s Nuxeo Platform’s\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/platform/digital-asset-management\",\"uuid\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\" configuration and customization tools to make it easier to search for internal content by creating a central commercial \",\"type\":\"text\"},{\"text\":\"archive of content\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/legacy-archive-data-management\",\"uuid\":\"14682987-e435-43b5-8fb4-c5cbd77a6b52\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" with search and filtering to accelerate image browsing.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"DAM for media and entertainment:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Film studios and gaming enterprises faced with high content volume, shrinking release windows and increasingly complex content creation and delivery ecosystems utilize DAM platforms to manage assets with complex metadata at speeds and scales that have become too much for legacy systems.\",\"type\":\"text\"}]}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"1a72d605-f66c-41d3-a1dd-1ad0735ab3b6\",\"heading\":\"DAM use cases\",\"children\":[{\"_uid\":\"835dcd57-b419-4489-a532-aaee85c454e3\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Now that you have a clear idea of how different industries utilize DAM, let’s look at some specific DAM use cases within an organization:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Content production streamlining:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM streamlines content production processes by centralizing assets, automating workflows and facilitating collaboration among teams.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Sales support:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM empowers sales teams with access to up-to-date marketing collateral, sales presentations and product images, improving sales efficiency and effectiveness.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"E-commerce benefits:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM enhances e-commerce operations by managing product images, descriptions and other digital assets, improving the customer shopping experience and driving sales.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Website asset management:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM facilitates website asset management by organizing and storing web graphics, images, videos and other content, ensuring timely updates and seamless user experiences.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Social media management:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM simplifies social media management by providing a centralized platform for storing, organizing and distributing social media assets, streamlining content creation and publishing workflows.\",\"type\":\"text\"}]}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"972a9ed2-b83b-4a3e-9a5e-27d1cc8b9bfa\",\"heading\":\"What is the future of the DAM market? \",\"children\":[{\"_uid\":\"450570f0-028d-4f57-887d-1d0c2f22be21\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Hyland’s Nuxeo Platform has been named a leader in \",\"type\":\"text\"},{\"text\":\"Omdia report on the DAM market\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/analyst-reports/omdia-nuxeo/\",\"uuid\":\"eee5c854-3f70-4731-8164-be7944ed2b5f\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\". Our vision is fundamentally different than other vendors in the market. Here are three key trends we anticipate for digital asset management solutions:\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Intelligent DAMs with artificial intelligence and machine learning\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Over the next few years, digital asset management solutions will become more advanced as they merge with disruptive technologies like AI. \",\"type\":\"text\"},{\"text\":\"AI reduces image hide-and-seek\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/ai-dam\",\"uuid\":\"0200c633-5342-472c-9e7c-0f13fd2982d2\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" by automatically tagging content with metatags, making it easier for human users to tag assets with metadata.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The cost savings of AI-powered DAM can be monumental. As Hyland research shows, in 60% of cases where an asset can’t be found, it will be recreated, which can cost up to $30,000–$50,000 per asset that needs to be recreated. So if AI can automatically tag assets and eliminate this issue completely, there are substantial cost savings to be made.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Migrations to the cloud\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Digital asset management also has a role to play as a key enabling technology for organizations moving to the cloud. To ensure access to all assets, enterprises need to adopt platforms that support cloud deployment and upscale with user needs.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Cloud-friendly DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/cloud-dam-benefits\",\"uuid\":\"4462d70b-1c26-4541-8267-ec8732207fbc\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" is critical for creating an online repository of data that a company can combine with data analytics to gather operational insights and turbocharging existing processes.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Accelerated creative processes\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Accelerating product development has proven difficult for many of the world’s largest companies. The biggest challenge is the tangled web of processes and workflows. Leverage DAM to:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Accelerate product introduction to grow market share\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Identify and create opportunities in design, development and go-to-market processes\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Provide an improved customer experience\",\"type\":\"text\"}]}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"76738111-0187-4fc1-bbb0-79e0ac04ef73\",\"heading\":\"Brand management vs. DAM\",\"children\":[{\"_uid\":\"6ccfde10-0c35-4b6e-865d-e1ba55f75178\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Brand management activities involve defining, building and maintaining a brand's identity, perception and equity in the market. This is done through strategies such as creating brand guidelines and establishing brand positioning to ensure consistency across communications and experiences.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Over time, brand management capabilities have progressively been incorporated into DAM solutions as an integral component. DAM systems offer capabilities beyond traditional brand management, serving as centralized hubs for storing and managing brand assets while providing robust metadata management and permissions control features.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"By leveraging DAM, organizations can streamline brand management processes while addressing a broader spectrum of digital asset management needs. This integration of brand management into DAM empowers organizations to safeguard brand integrity, enhance brand equity and deliver compelling brand experiences across digital channels.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"55f67f7d-b4dc-4cb5-887d-8c75f2169961\",\"heading\":\"DAM FAQs\",\"children\":[{\"_uid\":\"66d22c56-50d6-49da-85e7-1de23f61e687\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Curious about DAM? Here are some common questions and answers to get you started:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What is a digital asset?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Any form of a digital file that an organization uses.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Who needs DAM?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Any organization looking to optimize digital workflows can benefit from DAM.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What is DAM SaaS?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Its DAM offered as a software as a service, hosted in the cloud.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What are the benefits of DAM for marketing teams?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM streamlines the organization and distribution of marketing assets, enhances collaboration among team members, ensures brand consistency and improves time-to-market for campaigns.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Can DAM integrate with other software systems?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Yes, DAM systems often offer integration capabilities with other software systems such as content management systems (CMS), customer relationship management (CRM) platforms, project management tools and design software, among others.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"How does DAM handle metadata?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM systems utilize metadata to provide descriptive information about digital assets, such as title, description, keywords and copyright information.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Is DAM only for large enterprises?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" No, DAM solutions are available for organizations of all sizes, from small businesses to large enterprises, with scalable options to meet different needs and budgets.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What are some common challenges in implementing DAM?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Challenges include user adoption, legacy systems integration, metadata consistency and ensuring data security and compliance with regulations.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"How does DAM help with rights management?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" DAM systems enable organizations to manage rights associated with digital assets, ensuring compliance with legal and contractual requirements and reducing the risk of copyright infringement and legal liabilities.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Learn more about \",\"type\":\"text\"},{\"text\":\"digital asset management 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consolidation\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-replacement\",\"uuid\":\"e906c284-80e9-49c6-adbe-830259a7aa9b\",\"anchor\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"DAM best practices to optimize efficiency\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/digital-asset-management-best-practices/\",\"uuid\":\"5c147828-65ae-4f54-a217-e2532c24d8a9\",\"anchor\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Reduce image hide-and-seek with artificial intelligence\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/ai-dam\",\"uuid\":\"0200c633-5342-472c-9e7c-0f13fd2982d2\",\"anchor\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Product designing and prototyping: How DAM helps with a faster time-to-market\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/design-prototyping-pclm-brief\",\"uuid\":\"4083f80e-eed5-4fc6-9a0d-eacefd2b1604\",\"anchor\":null,\"linktype\":\"story\"}}]}]}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false}],\"component\":\"TableOfContents\",\"content_width\":\"narrow\",\"nav_orientation\":\"horizontal\"}],\"ctas\":[],\"author\":[],\"component\":\"ArticlePage\",\"languages\":[\"en\"],\"page_icon\":\"\",\"page_type\":\"article\",\"page_image\":{\"id\":108541899189349,\"alt\":\"Person sits at desktop computer with houseplants on desk.\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/7ce2829afb/work-from-home-1280x854_cropped.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Person sits at desktop computer with houseplants on desk.\",\"title\":\"\",\"copyright\":\"\",\"SitecoreGuid\":\"{4713309F-6F47-469D-82E9-2AC9E88C27A1}\"},\"is_external_url\":false},\"page_title\":\"Understanding DAM \",\"page_author\":\"\",\"sitecore_guid\":\"{2F7A40AB-B6C5-4F75-AB9A-E184593ED576}\",\"tags_products\":[\"nuxeo\"],\"redirects_from\":\"\",\"lite_navigation\":false,\"show_breadcrumb\":true,\"tags_industries\":[],\"noindex_nofollow\":false,\"page_description\":\"Explore the essentials of digital asset management (DAM), a crucial system for organizing and managing rich media such as images and videos in any organization.\",\"tags_departments\":[],\"show_publish_date\":false,\"show_reading_time\":false,\"tags_capabilities\":[\"digital_asset_management\"],\"tags_integrations\":[],\"canonical_override\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"page_content_title\":\"Everything you need to know about digital asset management (DAM)\",\"exclude_from_sitemap\":false,\"published_at_override\":\"\",\"exclude_from_analytics\":false,\"page_content_description\":\"Uncover the fundamentals, functions and benefits of DAM systems to optimize your digital workflows and elevate your organization's asset management strategy.\",\"show_notification_banner\":false},\"slug\":\"what-is-digital-asset-management\",\"full_slug\":\"resources/articles/what-is-digital-asset-management\",\"sort_by_date\":null,\"position\":-1300,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":108591509006686,\"meta_data\":null,\"group_id\":\"6e71a3de-c589-4d44-ac13-bde684cdb5e8\",\"first_published_at\":\"2026-05-29T18:53:31.269Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null},{\"name\":\"ai-dam\",\"created_at\":\"2025-11-03T20:54:34.094Z\",\"published_at\":\"2026-06-04T20:08:21.807Z\",\"updated_at\":\"2026-06-04T20:09:31.092Z\",\"id\":108600009137730,\"uuid\":\"0200c633-5342-472c-9e7c-0f13fd2982d2\",\"content\":{\"_uid\":\"7602ebd2-0dbe-4393-951d-fec619b3a1b9\",\"body\":[{\"_uid\":\"94d3edb8-9324-413d-ab05-1eafe9c8b569\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Explore how artificial intelligence (AI) and machine learning (ML) work alongside humans to get the most value out of enterprise digital asset management.\",\"type\":\"text\"}]}]},\"ctas\":[],\"media\":[{\"lcp\":false,\"_uid\":\"f4aa319d-fa5a-4fc5-bbf5-fcf0ac70a310\",\"image\":{\"id\":108539606739547,\"alt\":\"Man experiencing AI\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/5eecbf1467/ai-dam.jpg\",\"copyright\":\"                                                       ([None] (Photographer) - [None]\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Man experiencing AI\",\"title\":\"\",\"copyright\":\"                                                       ([None] (Photographer) - [None]\",\"SitecoreGuid\":\"{C804508E-C8A0-430A-BA7F-5D43F42FFD1B}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"Reduce image hide-and-seek with artificial intelligence\",\"component\":\"HeroArticle\",\"i18n_minutes\":\"minutes\",\"i18n_reading_time\":\"Reading time\"},{\"_uid\":\"ac5581d1-ff36-42db-bccd-26b31858359c\",\"promos\":[],\"content\":[],\"sections\":[{\"_uid\":\"a7a4d631-eb75-43c4-a0fc-4e8372506bfe\",\"heading\":\"AI and DAM: A summary\",\"children\":[{\"_uid\":\"04598226-e524-48c6-bece-fc9000428a62\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"When we talk to teams who want to optimize their digital asset management (DAM) protocol, we hear a common story:\",\"type\":\"text\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1,\"tight\":false},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Workers spend a lot of time looking for content assets.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"If an asset can’t be found, workers put it back into the request-and-recreate loop.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is a failing in time and resource management, and leaders have had enough.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Both the time wasted looking for assets and the time and materials invested in recreating them has a considerable \",\"type\":\"text\"},{\"text\":\"impact on operating costs\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-roi\",\"uuid\":\"d00fe442-6f34-4e56-8da2-c9f6d2b94da3\",\"anchor\":null,\"linktype\":\"story\"}}]},{\"text\":\". We’ve heard estimates of as much as $30,000 to $50,000 for each asset that needs to be recreated!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Your assets don’t have to be so hard to find.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},\"component\":\"Richtext\"},{\"_uid\":\"139fcd2f-face-4703-8956-57b02b9569fe\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"Why AI is useful\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Artificial intelligence (AI)\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/what-is-artificial-intelligence\",\"uuid\":\"20125895-1fd6-4dd9-82f2-c6908d07e7bd\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" is useful in identifying image attributes. Applying AI using \",\"type\":\"text\"},{\"text\":\"machine learning (ML)\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/what-is-machine-learning\",\"uuid\":\"8b420d95-410d-40f2-817a-3e411dee902e\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" models — especially when those models are trained on your specific business data — adds real value to your operation. \",\"type\":\"text\"},{\"text\":\"Together, AI and ML\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\":\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Reduce time spent with tedious manual tagging\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Increase search effectiveness\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Pave the way for teams to find what they’re looking for, quickly\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Let’s go into depth about the power of AI and ML, and how simplifying the correct, consistent tagging of assets reduces image hide-and-seek.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"7846f420-74b8-4bf5-a9f3-d3818a58da3f\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Nuxeo Platform’s DAM offering was named a Leader in the DAM space in Omdia’s 2023 report. Our solution achieves the maximum score for advanced capabilities and solution breadth, and Omdia places our market momentum as above average for the field.\",\"type\":\"text\"}]}]},\"ctas\":[{\"_uid\":\"773ea660-6d92-497f-afe9-6e41eefd83e9\",\"link\":{\"id\":\"eee5c854-3f70-4731-8164-be7944ed2b5f\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"resources/analyst-reports/omdia-nuxeo\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Read the Omdia report \",\"inverse\":false,\"variant\":\"secondary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"\",\"icon_before\":\"\"},{\"_uid\":\"82134cfe-61e5-46a5-9006-0026cadc071e\",\"link\":{\"id\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"platform/digital-asset-management\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Learn about Nuxeo DAM \",\"inverse\":false,\"variant\":\"tertiary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"arrow_right\",\"icon_before\":\"\"}],\"site\":\"\",\"media\":[{\"lcp\":false,\"_uid\":\"9c282f33-b2f8-4c01-8b2d-de80470d8429\",\"image\":{\"id\":108554722370718,\"alt\":\"Smiling person in glasses with a laptop\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/47d1b55a9d/resources-hr-content-services-wp-5120x2880.png\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Smiling person in glasses with a laptop\",\"title\":\"\",\"copyright\":\"\",\"SitecoreGuid\":\"{B83BFD76-5731-472D-ABF1-72D0BF883A75}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"Hyland named a leader in Omdia report on DAM market\",\"component\":\"SectionCallout\",\"background\":\"grey\",\"heading_level\":\"2\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"05589d91-7537-4cd8-9e5b-a231f49c1879\",\"heading\":\"Are you losing the war for content control?\",\"children\":[{\"_uid\":\"506ff823-6388-4a90-9ab3-d92181859ac6\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Many C-level executives consider content creation and management a vital capability for supporting their go-to-market strategies. Yet time and again, we hear from organizations that are stuck in their efforts to wrangle modern digital asset journeys with their current, legacy technology.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"If AI is missing from your process, so are a lot of data points and time-savings\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"While there is often a large investment in managing structured data — usually through some sort of content services platform or ECM — unstructured data regularly goes undervalued, making it difficult to get necessary funding to support.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"As a result, \",\"type\":\"text\"},{\"text\":\"content ends up spread across multiple locations\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", in siloed systems, on employees’ personal drives or as email attachments — making it almost impossible to locate. Even when tools such as DAM platforms and federated search engines are used, they still need the content to be correctly tagged with consistent metadata.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Applying the right metadata manually\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is a time-consuming and repetitive task. It also traps a lot of important knowledge with a small amount of people.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"9f25644f-260e-49c4-b9fb-a43beefa3285\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Any sufficiently advanced technology is indistinguishable from magic.\",\"type\":\"text\"}]}]},\"variant\":\"dark-blue\",\"component\":\"Quote\",\"attribution\":\"Sir Arthur Charles Clarke’s Third Law (1973)\",\"hide_component\":false}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"hide_content_heading\":false},{\"_uid\":\"e9400479-bf19-49e4-9074-4a07e4dd63f0\",\"heading\":\"The perception of AI \",\"children\":[{\"_uid\":\"111e6f9c-9439-4a5c-8161-40573c96c922\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"We all encounter AI in some form or another every day, whether it’s ChatGPT, voice assistants, mapping services, or receiving personalized marketing messages or customized digital experiences based on our online behavior. Almost every enterprise is now using some form of AI in their day-to-day business operations as it becomes increasingly embedded within the tools and technologies they have deployed.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"A recent McKinsey report on the state of AI\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}}]},{\"text\":\" details many enterprise benefits post-AI adoption, including cost decreases and revenue increases. \",\"type\":\"text\"},{\"text\":\"AI is here to stay.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"What can AI really do?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"When you consider what AI, and ML in particular, are fundamentally designed to do — \",\"type\":\"text\"},{\"text\":\"automate and assist with repetitive tasks\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that need some degree of human intervention and specialist knowledge —the benefits of their applications become clear.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"AI and automation are traditionally leveraged to increase:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Scale\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Speed\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Personalization\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Division of labor\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Quality\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Security\",\"type\":\"text\"}]}]}]}]},\"component\":\"Richtext\"},{\"_uid\":\"f27d0506-6bc2-4299-b097-96dddd0da946\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As AI evolves, enterprises are shifting their focus from generative AI hype to foundational innovations that drive scalable, impactful change. In this comprehensive report from Gartner, leaders get a roadmap for how to prioritize emerging AI technologies, so they can stay ahead with the right tools.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Explore key insights into the AI adoption journey, including the transition from experimental phases to scaling operations. Uncover how AI-ready data, AI governance and responsible AI implementations are becoming essential differentiators for businesses.\",\"type\":\"text\"}]}]},\"ctas\":[{\"_uid\":\"78b32e30-c2d8-4cf5-a044-5a7a024fb3ad\",\"link\":{\"id\":\"590d7903-0367-4423-8a24-8c957ac205eb\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"resources/analyst-reports/gartner-hype-cycle-ai\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Access the report\",\"inverse\":false,\"variant\":\"secondary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"\",\"icon_before\":\"\"}],\"site\":\"\",\"media\":[{\"lcp\":false,\"_uid\":\"c273e2bc-7294-4a9b-9227-0b247ff299ff\",\"image\":{\"id\":108548308152138,\"alt\":\"Financial-services\",\"name\":\"\",\"focus\":\"\",\"title\":\"A group of business people partners during a set team meeting in the modern office.High quality \",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/bafc75eed7/financial-services_502007078.jpeg\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Financial-services\",\"title\":\"A group of business people partners during a set team meeting in the modern office.High quality \",\"copyright\":\"\",\"SitecoreGuid\":\"{D4B2586C-CD40-48AC-ABD0-D1EA1C621FF8}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"2025 Gartner\\u0026reg; Hype Cycle\\u0026trade; for Artificial Intelligence\\nExplore the future of AI and transform your enterprise with this must-read analysis on AI’s reality and potential\",\"component\":\"SectionCallout\",\"background\":\"grey\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"be47fda8-4d13-4e21-9308-92856786d4ce\",\"heading\":\"How AI can help DAM in marketing\",\"children\":[{\"_uid\":\"060316f4-2d45-49ff-b4ca-9750b6117dc4\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Marketers are tasked with managing an explosive growth of content to satisfy an increasing number of marketing channels. Many of these channels require specific and specialized formats, languages and variants on a global scale. The result is the prioritization of digital asset management as a foundation for any marketing content ecosystem.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"For many years the key promise of DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" was that it helped organizations store and manage assets in a central location where they can be found and retrieved easily. However, this promise lost efficacy as marketers activated content in increasingly diverse digital and physical channels, leading assets to be stored and managed in disparate systems. Often, large enterprises create multiple DAMs that don’t communicate with each other and have little or no common metadata.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Additionally, new content types such as \",\"type\":\"text\"},{\"text\":\"complex video and 3D models\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" are often unsupported by older DAM solutions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Learn more:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"DAM best practices to optimize efficiency\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/digital-asset-management-best-practices/\",\"uuid\":\"5c147828-65ae-4f54-a217-e2532c24d8a9\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"The power of metadata\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Bridging different content repositories and silos can be achieved using platforms that support the concept of federated search. To support that indexing, \",\"type\":\"text\"},{\"text\":\"correct, relevant and consistent metadata is essential.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is where \",\"type\":\"text\"},{\"text\":\"AI and ML\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/what-is-the-difference-between-ai-and-machine-learning\",\"uuid\":\"f535aa52-623e-47a2-86be-14b04047ea43\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]},{\"text\":\" adds real benefits\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" in eliminating the frustrations and cost of looking for assets.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The benefit and value of AI\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is not just about knowing what questions to ask or what models to build. It comes from connecting AI with the right sources of data.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The value of ML\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" comes from helping to build those data sources in the right way, at scale. ML can apply the right information to the right assets at speeds that are impossible for a group of human subject matter experts to do manually, and in a consistent way.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"One hotel’s battle vs. 1,000+ images\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Consider a hotel chain using first-generation asset management tools.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" It needs to categorize thousands of photographs to ensure the right ones are displayed at the right place in online and print promotional materials:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Someone needs to manually check each photograph and decide if it represents a guest room, bar, conference room, ballroom, etc.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Even a well-trained eye may take 10 seconds or so to make that decision.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Human attention is bound to wander with such a repetitive task, leading to mistakes and inconsistent tagging (bedroom instead of guest room) that results in a lower level of quality (most human-produced tags are only 80–85% accurate).\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Metadata woes:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" While there is a general acceptance of the importance of metadata, no one really wants to be responsible for applying it. Even with \",\"type\":\"text\"},{\"text\":\"DAM and other content management systems\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-vs-mam\",\"uuid\":\"78440d57-0b84-4640-8d79-12561de5c13d\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" that have workflows to make metadata entry a required step when uploading an asset, the results are often minimal and inconsistent.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Paradoxically, the more you know about an asset and what it contains the more useful it becomes. \",\"type\":\"text\"},{\"text\":\"If you take the hotel chain’s situation and apply AI and ML,\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the images could be automatically (and correctly) tagged with all the proper metadata — hotel location, date of shoot, photographer, area of hotel, lighting, campaigns it should be used in, etc., — immediately upon entering the digital supply chain. No more 10 seconds per picture, no more begging someone, somewhere to attach metadata.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"A manufacturer’s entire digital lifecycle depends on just 4 people\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Consider an apparel manufacturer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that depends on its talented people to make its processes work smoothly downstream:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"One expert can recognize and tag the clothes in a photograph Another expert can identify which models are in a particular photoshoot Yet another can identify which campaign a photoshoot was done for A photographer can apply information on the shoot logistics\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"That’s a lot of people just to tag one image (assuming they take time to do it), and it all depends on their locked-up knowledge. Imagine trying to do that for thousands, or tens of thousands, of assets. It just doesn’t scale.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"As we discussed earlier, without the right metadata, it is almost impossible to find the right assets at the right time, leading to time lost in searching and in recreating them/\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"However, with trained AI and ML models in place, a modern DAM solution would:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Recognize, categorize and find the clothing in a photograph (including any associated items such as hats, bags, shoes, etc.), allowing for intelligent cross-selling on e-commerce platforms\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Recognize, categorize and find specific models used\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Connect assets to relevant contracts, digital rights management rules, campaigns and more\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Link designs to materials libraries and sales information so you know when to order new materials based on an item’s popularity\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The sort of problems outlined above, where we need to automate repetitive tasks that need some degree of human intervention and specialist knowledge, are perfectly suited to the application of AI and machine learning.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Generic AI services vs. custom AI models based on your data\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Generic AI services\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" connect to a broad set of public services for common use cases (general classification, enrichment, \",\"type\":\"text\"},{\"text\":\"OCR\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/data-capture/ocr-solutions\",\"uuid\":\"1374c2a3-e1b4-49a8-b110-e0fe8efeba75\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\", speech-to-text, etc.) and use commodity models to provide those generic services. \",\"type\":\"text\"},{\"text\":\"Example:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" It may tag a particular vehicle as being a red pickup truck, but that is as detailed as it will go.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Custom models deliver more meaningful outcomes for the business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" by training \",\"type\":\"text\"},{\"text\":\"machine learning models on your content\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/ai-content-management\",\"uuid\":\"8d339d18-4630-401e-abf0-730bbedbac42\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and data to get highly relevant insights and enrichments. This enables specific business use cases across defined domains. \",\"type\":\"text\"},{\"text\":\"Example\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\": A custom model will identify that red pickup truck as a 2023 Ford F-150 Lightning, and maybe even recognize which types of accessories have been installed.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The result is not about training the ML to perform a repetitive task, it’s about developing a system where the output can be trusted by humans to deliver what they want, at the time they need it. \",\"type\":\"text\"},{\"text\":\"From a DAM perspective, this means being able to locate the right image at the right time for the right use case.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"64354ce9-ca0b-42cb-ad4a-2ae1fcdc9f01\",\"heading\":\"Using AI to connect the digital supply chain\",\"children\":[{\"_uid\":\"4ba0ca08-299a-4687-9950-27b2c8e20ec9\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"With assets that have rich metadata models applied in a consistent manner, the business can use that information to connect with other systems across the digital supply chain.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Correctly configured, an enterprise DAM can be more than just a tool used by the marketing department. It can unify processes from product ideation through manufacturing, e-commerce, distribution and support while also delivering a consistent customer experience.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"With a DAM solution powered by AI and ML, marketing teams can:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Accelerate campaigns and time-to-market\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Reduce in-market spending\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Reduce the gap between product release and the development of marketing campaigns\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Enhance visibility into go-to-market strategy across relevant teams\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Surface newly formed insights that can play a crucial role in changing the speed of business\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Thinking of the DAM as the center of the digital supply chain makes it more than just a place to store and retrieve media assets. It makes it a key platform for enterprise data strategy.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organizations that have a clear data strategy with solid content platforms and pipelines will be able to operate more efficiently. \",\"type\":\"text\"},{\"text\":\"Companies best positioned to deliver business benefits with AI- and ML-enabled metadata are those where the results are \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"integrated into business systems and processes\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-integration\",\"uuid\":\"9d5a10b0-6bf4-4680-845d-8baff4857efb\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"369236a8-3aa0-4b0c-a66e-ff879246efae\",\"heading\":\"What about business-specific AI?\",\"children\":[{\"_uid\":\"d9392250-e123-47f3-a600-ddd24275f7b3\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In this era of content and data, AI can play a key role in delivering more value from an organization’s existing content and data libraries. Given that each organization’s content and data is unique, AI models trained on individual organizational data can predict, classify and enrich content with much greater accuracy while avoiding potential legal issues with public AI models. Going beyond utilizing common but generic AI services, most organizations will benefit from developing their own custom and business-specific ML models that will better serve their unique business needs and data requirements.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"AI is not going to take away jobs. Instead, it will make many activities less mundane and more satisfying. The desire for authenticity will see the rise of the cobot: Humans working in partnership with AI to produce quality services and products. AI will streamline processes and help with automation, while humans use their emotional intelligence to create meaningful content and experiences.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Launch your DAM AI journey with Hyland’s Nuxeo Platform for DAM\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Many businesses have only just begun to capitalize on what AI can do, but \",\"type\":\"text\"},{\"text\":\"Hyland’s AI-powered Nuxeo Platform for DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/platform/digital-asset-management\",\"uuid\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\" has been paving the way for years.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Nuxeo for DAM is AI-infused, open source, extremely scalable and cloud-native, all of which sets it apart from other vendors.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"2630fdc4-6042-423e-a831-ada07aabd0fe\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Connect with a Hyland representative to see how AI can impact your organization’s asset management efforts.\",\"type\":\"text\"}]}]},\"ctas\":[{\"_uid\":\"ad441a3f-f36e-454c-b3e1-e8e1a06baf42\",\"link\":{\"id\":\"\",\"url\":\"#DAM-Chat\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"#DAM-Chat\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Launch a chat about DAM\",\"inverse\":false,\"variant\":\"secondary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"\",\"icon_before\":\"\"}],\"site\":\"\",\"media\":[{\"lcp\":false,\"_uid\":\"5cba7803-9490-44e3-9d53-391e0bf03efc\",\"image\":{\"id\":108539818609284,\"alt\":\"A group of individual discussing about AI\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/f5183a46ce/dam-ai-journey.jpg\",\"copyright\":\"JAY YUNO PHOTOGRAPHY\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"A group of individual discussing about AI\",\"title\":\"\",\"copyright\":\"JAY YUNO PHOTOGRAPHY\",\"SitecoreGuid\":\"{AF253A70-7D37-489B-9B40-438A6EB8F1AF}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"Start your DAM AI journey\",\"component\":\"SectionCallout\",\"background\":\"grey\"},{\"_uid\":\"2769676d-8939-4e3e-8d4a-29287dae2d30\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"You may also like:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"attrs\":{\"tight\":false},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Product designing and prototyping: How DAM helps with a faster time-to-market\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/design-prototyping-pclm-brief\",\"uuid\":\"4083f80e-eed5-4fc6-9a0d-eacefd2b1604\",\"anchor\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Case study: Global beauty brand manages assets across enterprise\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"customers/beauty-company\",\"uuid\":\"7539029c-b73e-4ea1-b691-969caddba6be\",\"anchor\":null,\"linktype\":\"story\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Omdia Universe report for DAM | Hyland a Leader\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/analyst-reports/omdia-nuxeo/\",\"uuid\":\"eee5c854-3f70-4731-8164-be7944ed2b5f\",\"anchor\":null,\"linktype\":\"story\"}}]}]}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false}],\"component\":\"TableOfContents\",\"content_width\":\"narrow\",\"nav_orientation\":\"horizontal\"}],\"ctas\":[],\"author\":[],\"component\":\"ArticlePage\",\"languages\":[\"en\"],\"page_icon\":\"\",\"page_type\":\"article\",\"page_image\":{\"id\":108539606739547,\"alt\":\"Man experiencing AI\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/5eecbf1467/ai-dam.jpg\",\"copyright\":\"                                                       ([None] (Photographer) - [None]\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Man experiencing AI\",\"title\":\"\",\"copyright\":\"                                                       ([None] (Photographer) - [None]\",\"SitecoreGuid\":\"{C804508E-C8A0-430A-BA7F-5D43F42FFD1B}\"},\"is_external_url\":false},\"page_title\":\"Reduce Image Hide-and-Seek with AI\",\"page_author\":\"\",\"sitecore_guid\":\"{FDBFA571-D86F-400B-BEEB-588A61561D53}\",\"tags_products\":[\"nuxeo\"],\"redirects_from\":\"\",\"lite_navigation\":false,\"show_breadcrumb\":true,\"tags_industries\":[],\"noindex_nofollow\":false,\"page_description\":\"Explore how artificial intelligence (AI) and machine learning (ML) work alongside humans to get the most value out of enterprise digital asset management.\",\"tags_departments\":[],\"show_publish_date\":false,\"show_reading_time\":false,\"tags_capabilities\":[\"enterprise_products\",\"digital_asset_management\"],\"tags_integrations\":[],\"canonical_override\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"},\"page_content_title\":\"Reduce image hide-and-seek with artificial intelligence\",\"exclude_from_sitemap\":false,\"published_at_override\":\"\",\"exclude_from_analytics\":false,\"page_content_description\":\"Explore how artificial intelligence (AI) and machine learning (ML) work alongside humans to get the most value out of enterprise digital asset management.\",\"show_notification_banner\":false},\"slug\":\"ai-dam\",\"full_slug\":\"resources/articles/ai-dam\",\"sort_by_date\":null,\"position\":-2870,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":108591509006686,\"meta_data\":null,\"group_id\":\"b9744deb-f20c-4f58-b6d1-44ef697dab01\",\"first_published_at\":\"2026-05-29T18:53:31.269Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null},{\"name\":\"ai-in-fashion-and-beauty\",\"created_at\":\"2025-11-03T20:53:55.352Z\",\"published_at\":\"2026-06-04T20:08:21.807Z\",\"updated_at\":\"2026-06-08T20:35:53.143Z\",\"id\":108599850450420,\"uuid\":\"c6c50a9b-bbc5-4c9e-b40f-0b47698ed67c\",\"content\":{\"_uid\":\"5c0291c8-863e-4d51-b697-1b9285b61653\",\"body\":[{\"_uid\":\"f0cc9f69-5392-4ec2-a0bc-75a6ef2de353\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Get trends and insights from The Interline’s AI report and learn how Hyland can help you redefine what’s possible.\",\"type\":\"text\"}]}]},\"ctas\":[],\"media\":[{\"lcp\":false,\"_uid\":\"f8a46ffb-8547-4e84-a826-0efd631f6f3b\",\"image\":{\"id\":108554114728986,\"alt\":\"Young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her\",\"name\":\"\",\"focus\":\"\",\"title\":\"an attractive young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her.\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/0f0ffbbfcb/adobestock_1039207564.jpeg\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her\",\"title\":\"an attractive young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her.\",\"copyright\":\"\",\"SitecoreGuid\":\"{1E884B0F-4E5D-4B26-BE68-19025F3281CB}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"How AI is transforming the fashion and beauty industry\",\"component\":\"HeroArticle\",\"i18n_minutes\":\"minutes\",\"i18n_reading_time\":\"Reading time\"},{\"_uid\":\"99c09405-80d0-4201-851d-4900d8fcacf3\",\"promos\":[],\"content\":[],\"sections\":[{\"_uid\":\"9c547185-3216-49ba-ade3-602de334f262\",\"heading\":\"Introduction\",\"children\":[{\"_uid\":\"67602961-ff16-46c5-8e9d-98d0841a3178\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"AI has moved from experimental to essential in the fashion and beauty industry. According to The Interline’s \",\"type\":\"text\"},{\"text\":\"2025 AI report\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.theinterline.com/2025/06/16/the-ai-report-2025-available-now/\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}}]},{\"text\":\", \",\"type\":\"text\"},{\"text\":\"nearly 80% of the industry uses AI in at least one core business area\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". This marks the next generation of digital transformation, where technology doesn’t just support operations but actively fuels creative work.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As adoption accelerates, brands need innovative tools. Intelligent content solutions, such as the cloud-native \",\"type\":\"text\"},{\"text\":\"Hyland Nuxeo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"solutions/products/nuxeo-platform\",\"uuid\":\"a12aef4c-c9bf-47cf-a887-9ddf6e83a390\",\"anchor\":null,\"linktype\":\"story\"}}]},{\"text\":\", deliver AI capabilities that are strategic and highly scalable. These solutions help brands innovate and thrive in an increasingly competitive and fast-paced landscape.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_override\":\" \",\"hide_content_heading\":false},{\"_uid\":\"bbdf59e7-184c-40fb-8794-18bceec71f90\",\"heading\":\"How AI impacts fashion\",\"children\":[{\"_uid\":\"e7c0c052-b9ea-4ca7-9ccb-0242e9f1169d\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"From runways to retail, brands are turning to AI to increase speed, agility and customer connections. \",\"type\":\"text\"},{\"text\":\"Generative AI\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/what-is-artificial-intelligence\",\"uuid\":\"20125895-1fd6-4dd9-82f2-c6908d07e7bd\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" is reshaping everything from marketing and merchandising to manufacturing. According to The Interline’s AI report, more than 70% of brands use AI for content creation, product visualization and concept design.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Hyland combines AI with industry-specific capabilities — helping fashion and beauty organizations automate workflows, improve \",\"type\":\"text\"},{\"text\":\"digital asset management (DAM)\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"platform/digital-asset-management\",\"uuid\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and deliver more value from content across the entire product life cycle.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"AI-led workflows in fashion and beauty\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"acbdde83-2646-4f87-a5f2-7c8ca13579bf\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"table\",\"content\":[{\"type\":\"tableRow\",\"content\":[{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Level\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Main function of AI\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Fashion use cases where AI currently excels\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Fashion use cases where AI currently struggles\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]}]},{\"type\":\"tableRow\",\"content\":[{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"1. 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Strategic AI\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Integrated intelligence\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"personalized customer service\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"personalized search and recommendations\",\"type\":\"text\"}]}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"brand vision creation and identity storytelling\",\"type\":\"text\"}]}]}]}]}]},{\"type\":\"tableRow\",\"content\":[{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"4. AI-native\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Operating layer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"N/A\",\"type\":\"text\"}]}]}]}]},{\"type\":\"tableCell\",\"attrs\":{\"colspan\":1,\"rowspan\":1,\"colwidth\":null,\"backgroundColor\":null},\"content\":[{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"N/A\",\"type\":\"text\"}]}]}]}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Source: The Interline AI Report 2025\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_override\":\"How AI impacts the fashion industry\",\"hide_content_heading\":false},{\"_uid\":\"0eb93f12-2af3-4cc4-821a-b0f78f98ef4c\",\"heading\":\"5 ways Hyland can help\",\"children\":[{\"_uid\":\"80d110e7-ea43-4099-a7dc-874491d4bf00\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"AI is reshaping every facet of the fashion industry — from design and development to customer engagement. For brands looking to stay agile and innovative, Hyland offers practical, \",\"type\":\"text\"},{\"text\":\"AI-powered tools\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"platform/content-intelligence\",\"uuid\":\"1d9450eb-6800-4aa7-b97a-8143e91c13ab\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" that support faster decisions, deeper insights and more connected experiences.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Here are five ways Hyland is helping fashion businesses work smarter and move faster:\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"1. Reducing concept-to-consumer cycle times\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"With trend cycles accelerating, creative and operational teams need tools that keep up. Hyland applies AI to automate data entry, content tagging, assemble tech packs and foster informed collaborative workflows — reducing time to market from months to weeks.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"\\u003e Learn more | \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Hyland helps global brand improve operations\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"customers/beauty-company\",\"uuid\":\"7539029c-b73e-4ea1-b691-969caddba6be\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"2. Powering sustainability initiatives\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"AI can help turn sustainability goals into measurable actions. Hyland’s \",\"type\":\"text\"},{\"text\":\"intelligent automation\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/intelligent-automation\",\"uuid\":\"335af70e-f376-4641-8d64-e1a4ec06725d\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and metadata enrichment tools support traceability and compliance reporting, enabling teams to track material sourcing, packaging and ESG impact with less manual effort.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"3. Enhancing employee productivity and collaboration\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"AI-enabled search, \",\"type\":\"text\"},{\"text\":\"workflow automation\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"platform/process-automation\",\"uuid\":\"aee5670b-ec5a-496b-9554-4cca60946cca\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and design assistance tools decrease administrative burdens, enabling employees to dedicate more time to high-impact creative and strategic tasks. With centralized asset libraries and version control, teams can collaborate more efficiently across departments and regions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"\\u003e Learn more | \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Well-known brand standardizes processes with Hyland\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"customers/apparel-company\",\"uuid\":\"8283cc83-64d6-4fc6-80ac-cf3cbbc77728\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"4. Enabling immersive digital experiences\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Virtual sampling, prototyping and fitting rooms are becoming increasingly popular in the fashion industry. Hyland's AI capabilities make these experiences more accessible and effective, reducing waste and improving customer satisfaction.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"5. Creating connected, personalized journeys\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"With Hyland, brands can unify customer data and content workflows to deliver highly personalized experiences, whether through curated product recommendations or dynamic marketing campaigns fueled by real-time insights.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"48c3c410-247f-42b5-bbbc-25e6dd73574a\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Many organizations find themselves unprepared to harness the full potential of AI. This pulse survey from Harvard Business Review Analytic Services reveals that while 94% of leaders recognize the importance of well-connected data for AI success, only 27% have achieved it.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In “Bridging the Readiness Gap to the Agentic Enterprise,” learn about strategies for fully connecting your content and how leading enterprises are thinking about transforming unstructured content into connected pipelines.\",\"type\":\"text\"}]}]},\"ctas\":[{\"_uid\":\"f99316b1-434d-4aba-b9c3-d664ecf62bbb\",\"link\":{\"id\":\"dfb5135a-1ce2-4ae4-a923-76e3d8e0a12e\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"resources/analyst-reports/hbr-ai-readiness-gap\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Download the survey now\",\"inverse\":false,\"variant\":\"secondary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"\",\"icon_before\":\"\"}],\"site\":\"\",\"media\":[{\"lcp\":false,\"_uid\":\"c7c5435f-905f-49cc-b2bb-b0019b19ef12\",\"image\":{\"id\":172782198697668,\"alt\":\"A man is smiling at his phone\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a-us.storyblok.com/f/1023488/992x992/95fbaec16a/man-phone-smiling-as_63174131.webp\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"A man is smiling at his phone\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"Harvard Business Review Analytic Services pulse survey insights: Going beyond traditional AI and toward agentic AI\",\"component\":\"SectionCallout\",\"background\":\"grey\",\"heading_level\":\"2\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_override\":\"Five ways Hyland’s AI solutions support modern fashion brands\",\"hide_content_heading\":false},{\"_uid\":\"91f35946-26ef-4f5b-8def-ffec0bdcd2b5\",\"heading\":\"Essential AI capabilities\",\"children\":[{\"_uid\":\"7a321cf3-6a91-4876-bcc5-cb27001bf183\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Fashion and beauty brands manage thousands of digital assets across teams and systems. Hyland’s AI capabilities can serve as the foundation of a scalable and smart DAM strategy. Key capabilities include:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Content life cycle automation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Automatically classify content, enrich metadata and trigger automation scenarios, ensuring that digital assets are efficiently managed.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Semantic search and discovery:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Leverage advanced AI algorithms to quickly find and utilize the content you need.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Design visualization support:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" AI tools help designers visualize concepts, create prototypes and explore new possibilities.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Content validation and approval:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" AI-powered validation tools ensure that content meets brand guidelines and compliance requirements.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Asset product automation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Save time and resources by streamlining the production of digital assets.\",\"type\":\"text\"}]}]}]}]},\"component\":\"Richtext\"},{\"_uid\":\"b725e155-ae9a-425c-b1a6-ec45a1a6076b\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"At Hyland, we are delivering on all of those AI strategies to amplify intelligence for both structured and unstructured content to help our customers better serve their customers.\",\"type\":\"text\"}]}]},\"variant\":\"none\",\"component\":\"Quote\",\"attribution\":\"Chad Malley, Director, Global DAM Practice, Hyland\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_override\":\"Essential AI capabilities for complex DAM workflows\",\"hide_content_heading\":false},{\"_uid\":\"7010139e-58b6-4ab5-85fc-f5bd54e639b0\",\"heading\":\"Tackling AI adoption challenges\",\"children\":[{\"_uid\":\"0aa6327a-d721-4ac6-9d10-0b8ffa4f868f\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"While AI adoption is growing, challenges remain. The Interline report highlights that \",\"type\":\"text\"},{\"text\":\"only 25% of AI initiatives currently deliver measurable ROI\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", often due to data silos, change resistance and unclear governance.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Hyland’s deep industry knowledge and innovative solutions mitigate these risks through:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Robust AI governance frameworks\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to align technology with business goals\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Open APIs and integrations\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that connect systems and eliminate silos\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Transparent model training and bias mitigation practices\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for ethical AI adoption\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Industry-focused best practices\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to drive faster time to value\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"By helping teams build a sustainable foundation for AI, Hyland supports innovation and accountability.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_override\":\"How to tackle AI adoption challenges\",\"hide_content_heading\":false},{\"_uid\":\"441fda7b-3b7a-4387-aadb-a3e442e78c06\",\"heading\":\"Improving digital creativity\",\"children\":[{\"_uid\":\"444b17c6-8a2c-4e99-9ab7-107909884341\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"As the fashion and beauty industry explores AI’s creative potential, \",\"type\":\"text\"},{\"text\":\"Nuxeo's digital asset management capabilities\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" offer a path to deeper transformation. With Hyland's help, organizations can unify content management, process automation and application intelligence to:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Move ideas from concept to execution without friction\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Seamlessly integrate AI capabilities into existing workflows\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Improve collaboration across teams and departments\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"With the right content infrastructure, fashion brands can respond faster to trends, reduce bottlenecks and enhance storytelling across every channel.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_override\":\"A new standard for digital creativity\",\"hide_content_heading\":false},{\"_uid\":\"83416697-b68f-49da-953d-3127e57d2294\",\"heading\":\"Redefine what’s possible\",\"children\":[{\"_uid\":\"9fa75a78-f9b4-4a13-81a7-4f68d0504709\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Hyland’s AI solutions aren’t just add-ons — they’re strategic enablers. By eliminating silos, enhancing workflows and supporting cross-functional collaboration, we help brands turn bold ideas into real outcomes.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"For forward-thinking organizations, Hyland delivers more than technology. We bring deep industry expertise, proven solutions and a collaborative approach that drives meaningful change across the entire content and product life cycle.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Connect with our experts today\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://hyland.drift.click/meet-with-Hyland\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}}]},{\"text\":\" and start building a smarter, AI-powered future.\",\"type\":\"text\"}]}]},\"component\":\"Richtext\"},{\"_uid\":\"ae665050-949f-49c2-874a-b25d8f690f76\",\"link\":{\"id\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"platform/digital-asset-management\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Explore Hyland's DAM 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management (DAM) leaders, CIOs and digital innovators evaluate if it’s time to begin a strategic replacement or consolidation initiative. 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As long as all your team needed was to store same-type assets and distribute them within your marketing department, DAM 1.0 worked just fine.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, that’s not the reality of today’s business environment.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"DAM is no longer just for marketing. Rich media assets — things like video, audio, web code and animation — are now a foundational component of the digital supply chain that stretches across the entire enterprise. \",\"type\":\"text\"},{\"text\":\"Content itself is more dynamic and voluminous in nature, and it requires a modern DAM.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If you’re using a first-generation DAM solution, it’s probably at its breaking point. Likely, your team has gone through iterations of ad-hoc workarounds.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"That type of asset management isn’t sustainable. It’s time to look into what innovative teams need to capitalize on DAM.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2},\"content\":[{\"text\":\"9 signs your legacy DAM is creating more problems than solutions\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The traditional DAM is sometimes referred to as “the place where assets go to die.” Despite the initial promise of collaboration, many older DAM platforms have limitations that render them unusable. The following list explores some of the \",\"type\":\"text\"},{\"text\":\"practical limitations of a legacy DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\":\",\"type\":\"text\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1,\"tight\":false},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Poor to no integration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with corporate permissions directory, making access to assets for anyone outside of marketing difficult.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Incomplete and inconsistent results\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" because it relies on manually entered tags, keywords and \",\"type\":\"text\"},{\"text\":\"metadata\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/what-is-metadata\",\"uuid\":\"d93820dd-5415-4988-882c-8a67986666ef\",\"anchor\":null,\"linktype\":\"story\"}}]},{\"text\":\" (which also affects search engine optimization when the assets are used on the website).\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Poor, or lack of, integration with web content management systems\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (WCMS), making it impossible to share assets from the DAM within the CMS.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Cannot share assets with external partners\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", often causing the creation of duplicate assets.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Limited or no reporting functionality\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", causing rights management issues, compliance challenges, asset expiration date inconsistencies, etc.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Size restraints\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" on rich media assets and lack of asset management capabilities such as transcoding, automatic tagging and playback difficulties.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Manual processes for tracking and recording stock imagery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" from a third-party source and reliance on users to record and \",\"type\":\"text\"},{\"text\":\"archive correctly\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/legacy-archive-data-management\",\"uuid\":\"14682987-e435-43b5-8fb4-c5cbd77a6b52\",\"anchor\":null,\"linktype\":\"story\"}}]},{\"text\":\".\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Inability to bulk upload assets\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", causing massive backlogs, usability issues and incomplete collections.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The \",\"type\":\"text\"},{\"text\":\"inevitable development of individual “workarounds”\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and an overreliance on other storage systems.\",\"type\":\"text\"}]}]}]}]},\"component\":\"Richtext\"},{\"_uid\":\"3dd707d0-9b2d-4d89-8c87-fd7cf5153513\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Hyland Nuxeo for DAM was named a Leader in the DAM space in this 2023 report. Our solution achieves the maximum score for advanced capabilities and solution breadth, and Omdia places our market momentum as above average for the field.\",\"type\":\"text\"}]}]},\"ctas\":[{\"_uid\":\"b5d0a058-dc6d-4242-8694-2afb12569bc4\",\"link\":{\"id\":\"eee5c854-3f70-4731-8164-be7944ed2b5f\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"resources/analyst-reports/omdia-nuxeo\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Read the Omdia report \",\"inverse\":false,\"variant\":\"secondary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"\",\"icon_before\":\"\"},{\"_uid\":\"c6c5172d-2e6d-478a-bfc1-8469d811a81e\",\"link\":{\"id\":\"17609e22-cb10-49dd-9002-716a62c377e1\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"platform/digital-asset-management\"},\"pill\":false,\"size\":\"medium\",\"label\":\"Learn about Nuxeo for DAM\",\"inverse\":false,\"variant\":\"tertiary\",\"children\":[],\"component\":\"Link\",\"background\":\"light\",\"icon_after\":\"arrow_right\",\"icon_before\":\"\"}],\"flip\":false,\"site\":\"\",\"media\":[{\"lcp\":false,\"_uid\":\"53783b6c-bfed-4e86-aad8-c71f21fa7790\",\"image\":{\"id\":108555386840372,\"alt\":\"Smiling woman working at a computer\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":null,\"filename\":\"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/09e60a13f5/omdia-woman-computer.png\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Smiling woman working at a computer\",\"title\":\"\",\"copyright\":\"\",\"SitecoreGuid\":\"{FEB4D1C3-EAAF-46FD-8497-07805E8569E7}\"},\"is_external_url\":false},\"sizes\":\"\",\"filters\":\"\",\"component\":\"Image\",\"responsive\":true,\"smart_crop\":true,\"aspect_ratio\":\"1\"}],\"heading\":\"Hyland named a leader in Omdia report on DAM market\",\"component\":\"SectionCallout\",\"background\":\"grey\",\"subheading\":\"\",\"heading_level\":\"2\",\"hide_component\":false,\"subheading_level\":\"3\",\"mobile_hide_image\":false}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"heading_visual\":\"\",\"hide_content_heading\":false},{\"_uid\":\"0da4812e-0469-4e7b-85a4-760aae4b7225\",\"heading\":\"Risks of choosing not to modernize DAM\",\"children\":[{\"_uid\":\"2bae003c-fbaa-4e34-b2e4-ae7b85f5398b\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Keeping up with evolving technology can be cumbersome, confusing and expensive. However, not keeping valuable technology up to date with current business demands can end up being just as a big a problem.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Let’s discuss the \",\"type\":\"text\"},{\"text\":\"risks of keeping a legacy DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" when it’s not carrying its weight anymore.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Powerful data goes undocumented and unused\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Content and data should be treated with equal importance.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Data is the connective tissue that holds a business together. Think about the everyday conversations that happen when teams work manually. They ask each other questions like:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"When was this made?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Where can I use it?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Is it available in a different size, format or length?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Who’s in it?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What’s it about?\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"These are all data questions. And the data that matters to your photo studio is different than the data that matters to your campaign team, your product designers and the web team.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Each needs their own contextual data (metadata) to be represented, their own key systems (\",\"type\":\"text\"},{\"text\":\"product information management\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-vs-pim\",\"uuid\":\"bfa37d38-384d-4c2b-9fd2-e3a3da30f463\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\", master data management, talent management, web content management, etc.) to work hand in hand with your core content system on their own terms (with their own data models).\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"So, the content system needs to be flexible enough to \",\"type\":\"text\"},{\"text\":\"integrate and sync\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/information-lifecycle\",\"uuid\":\"43bd7205-6070-4486-bf3f-abed05ec9fd1\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" data in a variety of forms and contexts.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Letting assets go to waste\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The use of digital assets is proliferating, and it’s not just about marketing messages anymore. Chances are your company \",\"type\":\"text\"},{\"text\":\"needs a more omnichannel content delivery approach\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and/or needs better access to assets — from documents and image files to code and 3D models. Trying to manage all of this across multiple systems is inefficient and a recipe for disaster.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"If your legacy system can’t deliver the right assets when needed, it’s likely your team is \",\"type\":\"text\"},{\"text\":\"losing time and money with redundant work\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Lost assets get requested … again. Whether it’s an entirely redundant photo shoot or the re-creation of graphics and copy to be used across multiple platforms (and in many slightly varying specifications), resources are wasted. And it’s not just the cost of re-creating; the lost opportunity cost of getting campaigns to market quickly add up, too.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"\\u003e Learn more |\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"Maximizing your digital asset management ROI\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-roi\",\"uuid\":\"d00fe442-6f34-4e56-8da2-c9f6d2b94da3\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Compromising brand consistency\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The story of your brand is told through specific imagery, voice, colors and tone — keeping those things consistent across multiple channels is challenging, especially when multiple teams, individual contributors and contractors contribute to the work. However, in today’s digital world, it’s critical that your outward presentation adheres to your brand standards so you can \",\"type\":\"text\"},{\"text\":\"capitalize on the loyalty and recognition your brand has built\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", regardless of where it’s popping up in your target customers’ digital consumption ecosystem.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Lack of relational visibility\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Remember that assets are often chained together in complex relationships, and many assets are derivatives of others (e.g., a Facebook ad derived from a web banner), or are inputs to a compound asset (e.g., text, image and logo combined into a brochure). \",\"type\":\"text\"},{\"text\":\"Properly characterizing and maintaining these relationships\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is critical to avoid getting bogged down in updating the logo on 1,000 assets or scrambling to find every video that featured your celebrity influencer who just had a meltdown and became a liability.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Security is compromised when users go rogue\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Many traditional DAM platforms impose complicated and time-consuming processes on users, despite how the types, volume and accessibility needs of content has evolved. It’s no surprise, then, that \",\"type\":\"text\"},{\"text\":\"users go rogue and create ad-hoc processes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to bypass the limitations of the DAM system.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"When users create their own paths, they do so out of desperation. They want systems that let them find, use and produce content easily, but that’s not what they have.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"With those maverick moves, \",\"type\":\"text\"},{\"text\":\"you may also be introducing security vulnerabilities\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Your DAM system’s policies and procedures are designed to keep your content secure, as long as everyone follows them to the letter and handles the assets as prescribed.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Inability to meet personalization goals\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"First-generation DAMs weren’t built to support the dynamic assets or their infinite iterations and uses. Without a modern DAM, \",\"type\":\"text\"},{\"text\":\"it’s difficult for companies to achieve goals around marketing personalization\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". The pursuit of real-time personalization across channels at scale is a key challenge to organizations managing marketing assets. A next-generation DAM supports the management of this more atomic content, its relationships and its derivatives for delivery across different channels.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Think about how assets can be broken up and reassembled. To empower people to reuse, rework and automate content production at scale, think about how your systems can leverage individual components of compound assets — like the individual shots in a 360-degree product view or the original InDesign file of a PDF brochure. If you’re creating content for the web, social and print, where are you storing text, HTML and CSS in a way that can be recombined and reused within and across these different systems? \",\"type\":\"text\"},{\"text\":\"Asset management is about much more than images and video.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"bb7b8f2c-5fdf-4044-98ab-b06a30941cc2\",\"heading\":\"What makes a modern DAM innovative?\",\"children\":[{\"_uid\":\"0ba9d449-1db7-48f2-b345-b000e5adeb9f\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"A modern DAM differs from legacy solutions in several ways, including:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Artificial intelligence capabilities\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Open source foundation\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Scalability\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Cloud-native architecture\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Next-generation DAM systems have the potential to fully power the content factory at scale because they’re using the latest technology. Here are some must-have features in a modern DAM.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Artificial intelligence capabilities\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Handling and understanding the vast amounts of content being generated has reached the point where \",\"type\":\"text\"},{\"text\":\"purely manual processes cause significant delays\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", errors and compliance issues.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The modern DAM need:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Incorporate \",\"type\":\"text\"},{\"text\":\"artificial intelligence (AI)\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/what-is-artificial-intelligence\",\"uuid\":\"20125895-1fd6-4dd9-82f2-c6908d07e7bd\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" and \",\"type\":\"text\"},{\"text\":\"machine learning (ML)\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/terminology/what-is-machine-learning\",\"uuid\":\"8b420d95-410d-40f2-817a-3e411dee902e\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" that enables programmatic cataloging and metadata creation based on what’s found in the assets. A modern DAM should allow teams to easily build, test and adjust their own ML models based on their specific needs, as well as methods for introducing a human-in-the-loop process to check and refine the ML results by leveraging subject matter expertise.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"You might like: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Reduce image hide-and-seek with AI in DAM\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/ai-dam\",\"uuid\":\"0200c633-5342-472c-9e7c-0f13fd2982d2\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Open source foundation: API-first\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"A DAM solution needs to be \",\"type\":\"text\"},{\"text\":\"integrated with systems\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" across the organizations, from HR and Legal to web content systems and social media.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The modern DAM need:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" An open and documented API philosophy that allows connectors and data bridges to build a true enterprise content ecosystem. Being able to support anything from no-code configuration to full source code modification, with plenty of low-code options thrown in, helps your team stay agile.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"You might like: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Why you should choose an open source DAM solution\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/open-source-digital-asset-management\",\"uuid\":\"9ed56173-7969-4856-9aa0-b112060c53b7\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Scalability\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Traditional DAMs are limited by the size of the servers they are connected to.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The modern DAM need:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" For storage to be easily scaled up or down as required, usually using the versatility of the cloud. Business rules can be built to manage the movement of little-used assets to less costly, specialist archiving services. A next-generation DAM will grow with you as your needs change and expand.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Cloud-native architecture\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"When \",\"type\":\"text\"},{\"text\":\"cloud-native platforms\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/cloud-dam-benefits\",\"uuid\":\"4462d70b-1c26-4541-8267-ec8732207fbc\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" entered the market, many \",\"type\":\"text\"},{\"text\":\"legacy DAM vendors simply hosted their existing applications over to the cloud\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" in an attempt to move away from their traditional on-premises, perpetual license model. While this is admirable because it moved the burden of system maintenance away from the customer, it’s a flawed approach in that the architecture was never designed for the cloud — which can cause major operational issues.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The modern DAM need:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Cloud-native DAM architecture, meaning the solution:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Is designed to be delivered via the cloud\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Has a modular, scalable architecture\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Provides incredible performance and cost-saving benefits\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"You might like: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"6 benefits of DAM in the cloud\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/cloud-dam-benefits\",\"uuid\":\"4462d70b-1c26-4541-8267-ec8732207fbc\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"textAlign\":null},\"content\":[{\"text\":\"Integrated and automated workflows\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Traditional DAMs require all users to work the same way. Yet that rarely matches the reality of a company’s operational processes. Most companies, even those within the same industry, or even different groups within the same company, will work slightly differently.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The modern DAM need:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" The ability to design and implement automated workflows within the platform, but also \",\"type\":\"text\"},{\"text\":\"seamlessly integrate\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-integration\",\"uuid\":\"9d5a10b0-6bf4-4680-845d-8baff4857efb\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]},{\"text\":\" with other workflow or project management systems that may already be in use.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"You might like: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"A beginner’s guide to DAM workflows\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"resources/articles/dam-process-flow\",\"uuid\":\"5130879c-f98d-41d0-9e72-3de14e013740\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}},{\"type\":\"bold\"}]}]}]},\"component\":\"Richtext\"}],\"component\":\"TableOfContentsSection\",\"heading_level\":\"2\",\"hide_content_heading\":false},{\"_uid\":\"515a2db7-c481-4f11-b120-9c75d61b6544\",\"heading\":\"The innovator’s checklist for evaluating new DAMs\",\"children\":[{\"_uid\":\"ce7dbe1b-2c88-4459-8ac5-46f621e212aa\",\"copy\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The innovator’s checklist for evaluating new DAMs\",\"type\":\"text\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Can it manage content across multiple systems?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Can it be used as more than a repository for final assets?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Can it connect upstream creative and business processes to downstream distribution channels?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Was it built for the cloud from the ground up (not an older application simply ported over to the cloud)?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Is it based on a content services platform that can accommodate a number of different content management use cases beyond images and video?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Can your needs be addressed through upfront configuration rather than expensive one-off customization efforts?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Can the DAM adjust to your future storage needs? Will it scale both up and down? Make sure it has an archival strategy.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Does it have a documented API, and can it only be integrated with applications from \",\"type\":\"text\"},{\"text\":\"different vendors\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/resources/articles/vendor-consolidation\",\"uuid\":\"6e16ddf1-d25e-4a1f-8c37-ff09c167cd78\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\"?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What body of images does AI get its knowledge from? 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The company’s global client list includes industry titans such as Accenture, Adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald’s, Michelin and Nissan.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Let’s take a look at how TWBA unlocked DAM efficiencies.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"> Learn more | ",type:"text",marks:[{type:"bold"}]},{text:"How to maximize your DAM ROI",type:"text",marks:[{type:"link",attrs:{href:"https://www.hyland.com/en/resources/articles/dam-roi",uuid:null,anchor:null,target:null,linktype:"url"}},{type:"bold"},{type:"underline"}]}]}]},component:"Richtext",hide_component:false},{_uid:"68aece67-3977-47d3-b4df-64f4bf06efa8",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Nuxeo Platform’s DAM offering was named a Leader in the DAM space in Omdia’s 2023 report. 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The TBWA technology team built a new application called GAME for one of its largest clients, to more effectively manage its adaptation management processes across its many countries, agencies and partners.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"> Learn more | ",type:"text",marks:[{type:"bold"}]},{text:"Beauty brand enhances business with Nuxeo",type:"text",marks:[{type:"link",attrs:{href:"https://www.hyland.com/en/customers/beauty-company",uuid:null,anchor:null,target:null,linktype:"url"}},{type:"bold"},{type:"underline"}]}]}]},component:"Richtext",hide_component:false}],component:"TableOfContentsSection",id_override:"",heading_level:"2",heading_visual:"",heading_override:"Story highlights:",hide_content_heading:false},{_uid:"b11ab86c-9fae-4b33-b110-4e586cca9f49",heading:"The solution was ready in just 3 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like:",component:"CardGrid",media_type:"image",page_cards:[{name:"ai-in-fashion-and-beauty",created_at:"2025-11-03T20:53:55.352Z",published_at:"2026-06-04T20:08:21.807Z",updated_at:"2026-06-08T20:35:53.143Z",id:108599850450420,uuid:"c6c50a9b-bbc5-4c9e-b40f-0b47698ed67c",content:{_uid:"5c0291c8-863e-4d51-b697-1b9285b61653",body:[{_uid:"f0cc9f69-5392-4ec2-a0bc-75a6ef2de353",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Get trends and insights from The Interline’s AI report and learn how Hyland can help you redefine what’s possible.",type:"text"}]}]},ctas:[],media:[{lcp:false,_uid:"f8a46ffb-8547-4e84-a826-0efd631f6f3b",image:{id:108554114728986,alt:"Young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her",name:"",focus:"",title:"an attractive young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her.",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/0f0ffbbfcb/adobestock_1039207564.jpeg",copyright:"",fieldtype:"asset",meta_data:{alt:"Young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her",title:"an attractive young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her.",copyright:"",SitecoreGuid:"{1E884B0F-4E5D-4B26-BE68-19025F3281CB}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"How AI is transforming the fashion and beauty industry",component:"HeroArticle",i18n_minutes:"minutes",i18n_reading_time:"Reading time"},{_uid:"99c09405-80d0-4201-851d-4900d8fcacf3",promos:[],content:[],sections:[{_uid:"9c547185-3216-49ba-ade3-602de334f262",heading:"Introduction",children:[{_uid:"67602961-ff16-46c5-8e9d-98d0841a3178",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"AI has moved from experimental to essential in the fashion and beauty industry. According to The Interline’s ",type:"text"},{text:"2025 AI report",type:"text",marks:[{type:"link",attrs:{href:"https://www.theinterline.com/2025/06/16/the-ai-report-2025-available-now/",uuid:null,anchor:null,target:"_self",linktype:"url"}}]},{text:", ",type:"text"},{text:"nearly 80% of the industry uses AI in at least one core business area",type:"text",marks:[{type:"bold"}]},{text:". This marks the next generation of digital transformation, where technology doesn’t just support operations but actively fuels creative work.",type:"text"}]},{type:"paragraph",content:[{text:"As adoption accelerates, brands need innovative tools. Intelligent content solutions, such as the cloud-native ",type:"text"},{text:"Hyland Nuxeo",type:"text",marks:[{type:"link",attrs:{href:"solutions/products/nuxeo-platform",uuid:"a12aef4c-c9bf-47cf-a887-9ddf6e83a390",anchor:null,linktype:"story"}}]},{text:", deliver AI capabilities that are strategic and highly scalable. These solutions help brands innovate and thrive in an increasingly competitive and fast-paced landscape.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",heading_override:" ",hide_content_heading:false},{_uid:"bbdf59e7-184c-40fb-8794-18bceec71f90",heading:"How AI impacts fashion",children:[{_uid:"e7c0c052-b9ea-4ca7-9ccb-0242e9f1169d",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"From runways to retail, brands are turning to AI to increase speed, agility and customer connections. ",type:"text"},{text:"Generative AI",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/what-is-artificial-intelligence",uuid:"20125895-1fd6-4dd9-82f2-c6908d07e7bd",anchor:null,target:null,linktype:"story"}}]},{text:" is reshaping everything from marketing and merchandising to manufacturing. According to The Interline’s AI report, more than 70% of brands use AI for content creation, product visualization and concept design.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Hyland combines AI with industry-specific capabilities — helping fashion and beauty organizations automate workflows, improve ",type:"text"},{text:"digital asset management (DAM)",type:"text",marks:[{type:"link",attrs:{href:"platform/digital-asset-management",uuid:"17609e22-cb10-49dd-9002-716a62c377e1",anchor:null,target:null,linktype:"story"}}]},{text:" and deliver more value from content across the entire product life cycle.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"AI-led workflows in fashion and beauty",type:"text"}]}]},component:"Richtext"},{_uid:"acbdde83-2646-4f87-a5f2-7c8ca13579bf",copy:{type:"doc",content:[{type:"table",content:[{type:"tableRow",content:[{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Level",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Main function of AI",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Fashion use cases where AI currently excels",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Fashion use cases where AI currently struggles",type:"text",marks:[{type:"bold"}]}]}]}]},{type:"tableRow",content:[{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"1. Tactical AI",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Automation (operational efficiency)",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"design ideation",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"pattern creation",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"production processes (cutting, stitching and assembly using AI-driven robotics)",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"cloth simulation and color matching",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"editorial and advertising campaign creative",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"digital ad targeting",type:"text"}]}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"creative execution",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"design without biases",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"garment fitting for diverse body shapes",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"quality control and testing",type:"text"}]}]}]}]}]},{type:"tableRow",content:[{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"2. 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Strategic AI",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Integrated intelligence",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"personalized customer service",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"personalized search and recommendations",type:"text"}]}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"brand vision creation and identity storytelling",type:"text"}]}]}]}]}]},{type:"tableRow",content:[{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"4. AI-native",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Operating layer",type:"text",marks:[{type:"bold"}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"N/A",type:"text"}]}]}]}]},{type:"tableCell",attrs:{colspan:1,rowspan:1,colwidth:null,backgroundColor:null},content:[{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"N/A",type:"text"}]}]}]}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Source: The Interline AI Report 2025",type:"text",marks:[{type:"italic"}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",heading_override:"How AI impacts the fashion industry",hide_content_heading:false},{_uid:"0eb93f12-2af3-4cc4-821a-b0f78f98ef4c",heading:"5 ways Hyland can help",children:[{_uid:"80d110e7-ea43-4099-a7dc-874491d4bf00",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"AI is reshaping every facet of the fashion industry — from design and development to customer engagement. For brands looking to stay agile and innovative, Hyland offers practical, ",type:"text"},{text:"AI-powered tools",type:"text",marks:[{type:"link",attrs:{href:"platform/content-intelligence",uuid:"1d9450eb-6800-4aa7-b97a-8143e91c13ab",anchor:null,target:null,linktype:"story"}}]},{text:" that support faster decisions, deeper insights and more connected experiences.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Here are five ways Hyland is helping fashion businesses work smarter and move faster:",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"1. Reducing concept-to-consumer cycle times",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"With trend cycles accelerating, creative and operational teams need tools that keep up. Hyland applies AI to automate data entry, content tagging, assemble tech packs and foster informed collaborative workflows — reducing time to market from months to weeks.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"> Learn more | ",type:"text",marks:[{type:"bold"}]},{text:"Hyland helps global brand improve operations",type:"text",marks:[{type:"link",attrs:{href:"customers/beauty-company",uuid:"7539029c-b73e-4ea1-b691-969caddba6be",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"2. Powering sustainability initiatives",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"AI can help turn sustainability goals into measurable actions. Hyland’s ",type:"text"},{text:"intelligent automation",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/intelligent-automation",uuid:"335af70e-f376-4641-8d64-e1a4ec06725d",anchor:null,target:null,linktype:"story"}}]},{text:" and metadata enrichment tools support traceability and compliance reporting, enabling teams to track material sourcing, packaging and ESG impact with less manual effort.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"3. Enhancing employee productivity and collaboration",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"AI-enabled search, ",type:"text"},{text:"workflow automation",type:"text",marks:[{type:"link",attrs:{href:"platform/process-automation",uuid:"aee5670b-ec5a-496b-9554-4cca60946cca",anchor:null,target:null,linktype:"story"}}]},{text:" and design assistance tools decrease administrative burdens, enabling employees to dedicate more time to high-impact creative and strategic tasks. With centralized asset libraries and version control, teams can collaborate more efficiently across departments and regions.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"> Learn more | ",type:"text",marks:[{type:"bold"}]},{text:"Well-known brand standardizes processes with Hyland",type:"text",marks:[{type:"link",attrs:{href:"customers/apparel-company",uuid:"8283cc83-64d6-4fc6-80ac-cf3cbbc77728",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"4. Enabling immersive digital experiences",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Virtual sampling, prototyping and fitting rooms are becoming increasingly popular in the fashion industry. Hyland's AI capabilities make these experiences more accessible and effective, reducing waste and improving customer satisfaction.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"5. Creating connected, personalized journeys",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"With Hyland, brands can unify customer data and content workflows to deliver highly personalized experiences, whether through curated product recommendations or dynamic marketing campaigns fueled by real-time insights.",type:"text"}]}]},component:"Richtext"},{_uid:"48c3c410-247f-42b5-bbbc-25e6dd73574a",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Many organizations find themselves unprepared to harness the full potential of AI. This pulse survey from Harvard Business Review Analytic Services reveals that while 94% of leaders recognize the importance of well-connected data for AI success, only 27% have achieved it.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"In “Bridging the Readiness Gap to the Agentic Enterprise,” learn about strategies for fully connecting your content and how leading enterprises are thinking about transforming unstructured content into connected pipelines.",type:"text"}]}]},ctas:[{_uid:"f99316b1-434d-4aba-b9c3-d664ecf62bbb",link:{id:"dfb5135a-1ce2-4ae4-a923-76e3d8e0a12e",url:"",linktype:"story",fieldtype:"multilink",cached_url:"resources/analyst-reports/hbr-ai-readiness-gap"},pill:false,size:"medium",label:"Download the survey now",inverse:false,variant:"secondary",children:[],component:"Link",background:"light",icon_after:"",icon_before:""}],site:"",media:[{lcp:false,_uid:"c7c5435f-905f-49cc-b2bb-b0019b19ef12",image:{id:172782198697668,alt:"A man is smiling at his phone",name:"",focus:"",title:"",source:"",filename:"https://a-us.storyblok.com/f/1023488/992x992/95fbaec16a/man-phone-smiling-as_63174131.webp",copyright:"",fieldtype:"asset",meta_data:{alt:"A man is smiling at his phone",title:"",source:"",copyright:""},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"Harvard Business Review Analytic Services pulse survey insights: Going beyond traditional AI and toward agentic AI",component:"SectionCallout",background:"grey",heading_level:"2"}],component:"TableOfContentsSection",heading_level:"2",heading_override:"Five ways Hyland’s AI solutions support modern fashion brands",hide_content_heading:false},{_uid:"91f35946-26ef-4f5b-8def-ffec0bdcd2b5",heading:"Essential AI capabilities",children:[{_uid:"7a321cf3-6a91-4876-bcc5-cb27001bf183",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Fashion and beauty brands manage thousands of digital assets across teams and systems. Hyland’s AI capabilities can serve as the foundation of a scalable and smart DAM strategy. Key capabilities include:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Content life cycle automation:",type:"text",marks:[{type:"bold"}]},{text:" Automatically classify content, enrich metadata and trigger automation scenarios, ensuring that digital assets are efficiently managed.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Semantic search and discovery:",type:"text",marks:[{type:"bold"}]},{text:" Leverage advanced AI algorithms to quickly find and utilize the content you need.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Design visualization support:",type:"text",marks:[{type:"bold"}]},{text:" AI tools help designers visualize concepts, create prototypes and explore new possibilities.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Content validation and approval:",type:"text",marks:[{type:"bold"}]},{text:" AI-powered validation tools ensure that content meets brand guidelines and compliance requirements.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Asset product automation:",type:"text",marks:[{type:"bold"}]},{text:" Save time and resources by streamlining the production of digital assets.",type:"text"}]}]}]}]},component:"Richtext"},{_uid:"b725e155-ae9a-425c-b1a6-ec45a1a6076b",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"At Hyland, we are delivering on all of those AI strategies to amplify intelligence for both structured and unstructured content to help our customers better serve their customers.",type:"text"}]}]},variant:"none",component:"Quote",attribution:"Chad Malley, Director, Global DAM Practice, Hyland"}],component:"TableOfContentsSection",heading_level:"2",heading_override:"Essential AI capabilities for complex DAM workflows",hide_content_heading:false},{_uid:"7010139e-58b6-4ab5-85fc-f5bd54e639b0",heading:"Tackling AI adoption challenges",children:[{_uid:"0aa6327a-d721-4ac6-9d10-0b8ffa4f868f",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"While AI adoption is growing, challenges remain. The Interline report highlights that ",type:"text"},{text:"only 25% of AI initiatives currently deliver measurable ROI",type:"text",marks:[{type:"bold"}]},{text:", often due to data silos, change resistance and unclear governance.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Hyland’s deep industry knowledge and innovative solutions mitigate these risks through:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Robust AI governance frameworks",type:"text",marks:[{type:"bold"}]},{text:" to align technology with business goals",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Open APIs and integrations",type:"text",marks:[{type:"bold"}]},{text:" that connect systems and eliminate silos",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Transparent model training and bias mitigation practices",type:"text",marks:[{type:"bold"}]},{text:" for ethical AI adoption",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Industry-focused best practices",type:"text",marks:[{type:"bold"}]},{text:" to drive faster time to value",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"By helping teams build a sustainable foundation for AI, Hyland supports innovation and accountability.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",heading_override:"How to tackle AI adoption challenges",hide_content_heading:false},{_uid:"441fda7b-3b7a-4387-aadb-a3e442e78c06",heading:"Improving digital creativity",children:[{_uid:"444b17c6-8a2c-4e99-9ab7-107909884341",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"As the fashion and beauty industry explores AI’s creative potential, ",type:"text"},{text:"Nuxeo's digital asset management capabilities",type:"text",marks:[{type:"bold"}]},{text:" offer a path to deeper transformation. With Hyland's help, organizations can unify content management, process automation and application intelligence to:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Move ideas from concept to execution without friction",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Seamlessly integrate AI capabilities into existing workflows",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Improve collaboration across teams and departments",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"With the right content infrastructure, fashion brands can respond faster to trends, reduce bottlenecks and enhance storytelling across every channel.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",heading_override:"A new standard for digital creativity",hide_content_heading:false},{_uid:"83416697-b68f-49da-953d-3127e57d2294",heading:"Redefine what’s possible",children:[{_uid:"9fa75a78-f9b4-4a13-81a7-4f68d0504709",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Hyland’s AI solutions aren’t just add-ons — they’re strategic enablers. By eliminating silos, enhancing workflows and supporting cross-functional collaboration, we help brands turn bold ideas into real outcomes.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"For forward-thinking organizations, Hyland delivers more than technology. We bring deep industry expertise, proven solutions and a collaborative approach that drives meaningful change across the entire content and product life cycle.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Connect with our experts today",type:"text",marks:[{type:"link",attrs:{href:"https://hyland.drift.click/meet-with-Hyland",uuid:null,anchor:null,target:"_self",linktype:"url"}}]},{text:" and start building a smarter, AI-powered future.",type:"text"}]}]},component:"Richtext"},{_uid:"ae665050-949f-49c2-874a-b25d8f690f76",link:{id:"17609e22-cb10-49dd-9002-716a62c377e1",url:"",linktype:"story",fieldtype:"multilink",cached_url:"platform/digital-asset-management"},pill:false,size:"medium",label:"Explore Hyland's DAM solutions",inverse:false,variant:"secondary",children:[],component:"Link",icon_after:"",icon_before:"",hide_component:false}],component:"TableOfContentsSection",heading_level:"2",heading_visual:"",heading_override:"Redefine what's possible in fashion",hide_content_heading:false}],component:"TableOfContents",content_width:"narrow",nav_orientation:"horizontal"},{_uid:"aa721000-47aa-4513-be94-0be7fe3fc7d5",heading:"You might also like:",component:"CardGrid",media_type:"image",page_cards:["a82691c9-74bd-4a45-a3a8-007ec572f86a","5c147828-65ae-4f54-a217-e2532c24d8a9","db9938a5-b069-40f3-b43f-afc68c51a6bc","81cd92fd-1e3f-4fbf-ba29-8ddc3acdcd1d"],color_theme:"none",heading_level:"2",card_orientation:"portrait",column_fit_style:"auto",number_of_columns:"4",media_aspect_ratio:"auto",show_heading_accent:true}],ctas:[],author:[],component:"ArticlePage",languages:["en","pt","fr","de","ja","es"],page_icon:"",page_type:"article",page_image:{id:108554114728986,alt:"Young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her",name:"",focus:"",title:"an attractive young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her.",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/0f0ffbbfcb/adobestock_1039207564.jpeg",copyright:"",fieldtype:"asset",meta_data:{alt:"Young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her",title:"an attractive young Indian woman in business casual attire, holding her phone and looking up at the sky outside while walking on street with glass buildings behind her.",copyright:"",SitecoreGuid:"{1E884B0F-4E5D-4B26-BE68-19025F3281CB}"},is_external_url:false},page_title:"AI Trends Reshaping Fashion and Beauty",page_author:"",sitecore_guid:"{2D7391B9-432F-419C-A310-37AAA0528F4B}",tags_products:[],redirects_from:"",lite_navigation:false,show_breadcrumb:true,tags_industries:["retail"],noindex_nofollow:false,page_description:"Discover AI trends impacting fashion and beauty — and how Hyland’s intelligent tools can help brands boost speed, drive sustainability and personalize experiences.",tags_departments:[],show_publish_date:false,show_reading_time:false,tags_capabilities:[],tags_integrations:[],canonical_override:{id:"",url:"",linktype:"story",fieldtype:"multilink",cached_url:""},page_content_title:"How AI is transforming the fashion and beauty industry",exclude_from_sitemap:false,published_at_override:"",exclude_from_analytics:false,page_content_description:"Get trends and insights from The Interline's AI report and learn how Hyland can help you redefine what's possible.",show_notification_banner:false},slug:"ai-in-fashion-and-beauty",full_slug:"resources/articles/ai-in-fashion-and-beauty",sort_by_date:null,position:-2630,tag_list:[],is_startpage:false,parent_id:108591509006686,meta_data:null,group_id:"a9d17a7d-b030-4f81-993b-8bba0ba444a1",first_published_at:"2026-05-29T18:53:31.269Z",release_id:null,lang:"default",path:null,alternates:[],default_full_slug:null,translated_slugs:null,_stopResolving:true},{name:"ai-dam",created_at:"2025-11-03T20:54:34.094Z",published_at:"2026-06-04T20:08:21.807Z",updated_at:"2026-06-04T20:09:31.092Z",id:108600009137730,uuid:"0200c633-5342-472c-9e7c-0f13fd2982d2",content:{_uid:"7602ebd2-0dbe-4393-951d-fec619b3a1b9",body:[{_uid:"94d3edb8-9324-413d-ab05-1eafe9c8b569",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Explore how artificial intelligence (AI) and machine learning (ML) work alongside humans to get the most value out of enterprise digital asset management.",type:"text"}]}]},ctas:[],media:[{lcp:false,_uid:"f4aa319d-fa5a-4fc5-bbf5-fcf0ac70a310",image:{id:108539606739547,alt:"Man experiencing AI",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/5eecbf1467/ai-dam.jpg",copyright:"                                                       ([None] (Photographer) - [None]",fieldtype:"asset",meta_data:{alt:"Man experiencing AI",title:"",copyright:"                                                       ([None] (Photographer) - [None]",SitecoreGuid:"{C804508E-C8A0-430A-BA7F-5D43F42FFD1B}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"Reduce image hide-and-seek with artificial intelligence",component:"HeroArticle",i18n_minutes:"minutes",i18n_reading_time:"Reading time"},{_uid:"ac5581d1-ff36-42db-bccd-26b31858359c",promos:[],content:[],sections:[{_uid:"a7a4d631-eb75-43c4-a0fc-4e8372506bfe",heading:"AI and DAM: A summary",children:[{_uid:"04598226-e524-48c6-bece-fc9000428a62",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"When we talk to teams who want to optimize their digital asset management (DAM) protocol, we hear a common story:",type:"text"}]},{type:"ordered_list",attrs:{order:1,tight:false},content:[{type:"list_item",content:[{type:"paragraph",content:[{text:"Workers spend a lot of time looking for content assets.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"If an asset can’t be found, workers put it back into the request-and-recreate loop.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"This is a failing in time and resource management, and leaders have had enough.",type:"text"}]}]}]},{type:"paragraph",content:[{text:"Both the time wasted looking for assets and the time and materials invested in recreating them has a considerable ",type:"text"},{text:"impact on operating costs",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-roi",uuid:"d00fe442-6f34-4e56-8da2-c9f6d2b94da3",anchor:null,linktype:"story"}}]},{text:". We’ve heard estimates of as much as $30,000 to $50,000 for each asset that needs to be recreated!",type:"text"}]},{type:"paragraph",content:[{text:"Your assets don’t have to be so hard to find.",type:"text",marks:[{type:"bold"}]}]}]},component:"Richtext"},{_uid:"139fcd2f-face-4703-8956-57b02b9569fe",copy:{type:"doc",content:[{type:"heading",attrs:{level:2,textAlign:null},content:[{text:"Why AI is useful",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Artificial intelligence (AI)",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/what-is-artificial-intelligence",uuid:"20125895-1fd6-4dd9-82f2-c6908d07e7bd",anchor:null,target:null,linktype:"story"}}]},{text:" is useful in identifying image attributes. Applying AI using ",type:"text"},{text:"machine learning (ML)",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/what-is-machine-learning",uuid:"8b420d95-410d-40f2-817a-3e411dee902e",anchor:null,target:null,linktype:"story"}}]},{text:" models — especially when those models are trained on your specific business data — adds real value to your operation. ",type:"text"},{text:"Together, AI and ML",type:"text",marks:[{type:"bold"}]},{text:":",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Reduce time spent with tedious manual tagging",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Increase search effectiveness",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Pave the way for teams to find what they’re looking for, quickly",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Let’s go into depth about the power of AI and ML, and how simplifying the correct, consistent tagging of assets reduces image hide-and-seek.",type:"text"}]}]},component:"Richtext"},{_uid:"7846f420-74b8-4bf5-a9f3-d3818a58da3f",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Nuxeo Platform’s DAM offering was named a Leader in the DAM space in Omdia’s 2023 report. Our solution achieves the maximum score for advanced capabilities and solution breadth, and Omdia places our market momentum as above average for the field.",type:"text"}]}]},ctas:[{_uid:"773ea660-6d92-497f-afe9-6e41eefd83e9",link:{id:"eee5c854-3f70-4731-8164-be7944ed2b5f",url:"",linktype:"story",fieldtype:"multilink",cached_url:"resources/analyst-reports/omdia-nuxeo"},pill:false,size:"medium",label:"Read the Omdia report ",inverse:false,variant:"secondary",children:[],component:"Link",background:"light",icon_after:"",icon_before:""},{_uid:"82134cfe-61e5-46a5-9006-0026cadc071e",link:{id:"17609e22-cb10-49dd-9002-716a62c377e1",url:"",linktype:"story",fieldtype:"multilink",cached_url:"platform/digital-asset-management"},pill:false,size:"medium",label:"Learn about Nuxeo DAM ",inverse:false,variant:"tertiary",children:[],component:"Link",background:"light",icon_after:"arrow_right",icon_before:""}],site:"",media:[{lcp:false,_uid:"9c282f33-b2f8-4c01-8b2d-de80470d8429",image:{id:108554722370718,alt:"Smiling person in glasses with a laptop",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/47d1b55a9d/resources-hr-content-services-wp-5120x2880.png",copyright:"",fieldtype:"asset",meta_data:{alt:"Smiling person in glasses with a laptop",title:"",copyright:"",SitecoreGuid:"{B83BFD76-5731-472D-ABF1-72D0BF883A75}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"Hyland named a leader in Omdia report on DAM market",component:"SectionCallout",background:"grey",heading_level:"2"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"05589d91-7537-4cd8-9e5b-a231f49c1879",heading:"Are you losing the war for content control?",children:[{_uid:"506ff823-6388-4a90-9ab3-d92181859ac6",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Many C-level executives consider content creation and management a vital capability for supporting their go-to-market strategies. Yet time and again, we hear from organizations that are stuck in their efforts to wrangle modern digital asset journeys with their current, legacy technology.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"If AI is missing from your process, so are a lot of data points and time-savings",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"While there is often a large investment in managing structured data — usually through some sort of content services platform or ECM — unstructured data regularly goes undervalued, making it difficult to get necessary funding to support.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"As a result, ",type:"text"},{text:"content ends up spread across multiple locations",type:"text",marks:[{type:"bold"}]},{text:", in siloed systems, on employees’ personal drives or as email attachments — making it almost impossible to locate. Even when tools such as DAM platforms and federated search engines are used, they still need the content to be correctly tagged with consistent metadata.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Applying the right metadata manually",type:"text",marks:[{type:"bold"}]},{text:" is a time-consuming and repetitive task. It also traps a lot of important knowledge with a small amount of people.",type:"text"}]}]},component:"Richtext"},{_uid:"9f25644f-260e-49c4-b9fb-a43beefa3285",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Any sufficiently advanced technology is indistinguishable from magic.",type:"text"}]}]},variant:"dark-blue",component:"Quote",attribution:"Sir Arthur Charles Clarke’s Third Law (1973)",hide_component:false}],component:"TableOfContentsSection",heading_level:"2",heading_visual:"",hide_content_heading:false},{_uid:"e9400479-bf19-49e4-9074-4a07e4dd63f0",heading:"The perception of AI ",children:[{_uid:"111e6f9c-9439-4a5c-8161-40573c96c922",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"We all encounter AI in some form or another every day, whether it’s ChatGPT, voice assistants, mapping services, or receiving personalized marketing messages or customized digital experiences based on our online behavior. Almost every enterprise is now using some form of AI in their day-to-day business operations as it becomes increasingly embedded within the tools and technologies they have deployed.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"A recent McKinsey report on the state of AI",type:"text",marks:[{type:"link",attrs:{href:"https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year",uuid:null,anchor:null,target:"_self",linktype:"url"}}]},{text:" details many enterprise benefits post-AI adoption, including cost decreases and revenue increases. ",type:"text"},{text:"AI is here to stay.",type:"text",marks:[{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"What can AI really do?",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"When you consider what AI, and ML in particular, are fundamentally designed to do — ",type:"text"},{text:"automate and assist with repetitive tasks",type:"text",marks:[{type:"bold"}]},{text:" that need some degree of human intervention and specialist knowledge —the benefits of their applications become clear.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"AI and automation are traditionally leveraged to increase:",type:"text",marks:[{type:"bold"}]}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Scale",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Speed",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Personalization",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Division of labor",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Quality",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Security",type:"text"}]}]}]}]},component:"Richtext"},{_uid:"f27d0506-6bc2-4299-b097-96dddd0da946",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"As AI evolves, enterprises are shifting their focus from generative AI hype to foundational innovations that drive scalable, impactful change. 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Uncover how AI-ready data, AI governance and responsible AI implementations are becoming essential differentiators for businesses.",type:"text"}]}]},ctas:[{_uid:"78b32e30-c2d8-4cf5-a044-5a7a024fb3ad",link:{id:"590d7903-0367-4423-8a24-8c957ac205eb",url:"",linktype:"story",fieldtype:"multilink",cached_url:"resources/analyst-reports/gartner-hype-cycle-ai"},pill:false,size:"medium",label:"Access the report",inverse:false,variant:"secondary",children:[],component:"Link",background:"light",icon_after:"",icon_before:""}],site:"",media:[{lcp:false,_uid:"c273e2bc-7294-4a9b-9227-0b247ff299ff",image:{id:108548308152138,alt:"Financial-services",name:"",focus:"",title:"A group of business people partners during a set team meeting in the modern office.High quality ",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/bafc75eed7/financial-services_502007078.jpeg",copyright:"",fieldtype:"asset",meta_data:{alt:"Financial-services",title:"A group of business people partners during a set team meeting in the modern office.High quality ",copyright:"",SitecoreGuid:"{D4B2586C-CD40-48AC-ABD0-D1EA1C621FF8}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"2025 Gartner&reg; Hype Cycle&trade; for Artificial Intelligence\nExplore the future of AI and transform your enterprise with this must-read analysis on AI’s reality and potential",component:"SectionCallout",background:"grey"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"be47fda8-4d13-4e21-9308-92856786d4ce",heading:"How AI can help DAM in marketing",children:[{_uid:"060316f4-2d45-49ff-b4ca-9750b6117dc4",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Marketers are tasked with managing an explosive growth of content to satisfy an increasing number of marketing channels. Many of these channels require specific and specialized formats, languages and variants on a global scale. The result is the prioritization of digital asset management as a foundation for any marketing content ecosystem.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"For many years the key promise of DAM",type:"text",marks:[{type:"bold"}]},{text:" was that it helped organizations store and manage assets in a central location where they can be found and retrieved easily. However, this promise lost efficacy as marketers activated content in increasingly diverse digital and physical channels, leading assets to be stored and managed in disparate systems. Often, large enterprises create multiple DAMs that don’t communicate with each other and have little or no common metadata.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Additionally, new content types such as ",type:"text"},{text:"complex video and 3D models",type:"text",marks:[{type:"bold"}]},{text:" are often unsupported by older DAM solutions.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Learn more:",type:"text",marks:[{type:"bold"}]},{text:" ",type:"text"},{text:"DAM best practices to optimize efficiency",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/digital-asset-management-best-practices/",uuid:"5c147828-65ae-4f54-a217-e2532c24d8a9",anchor:null,target:null,linktype:"story"}}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"The power of metadata",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Bridging different content repositories and silos can be achieved using platforms that support the concept of federated search. To support that indexing, ",type:"text"},{text:"correct, relevant and consistent metadata is essential.",type:"text",marks:[{type:"bold"}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"This is where ",type:"text"},{text:"AI and ML",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/what-is-the-difference-between-ai-and-machine-learning",uuid:"f535aa52-623e-47a2-86be-14b04047ea43",anchor:null,target:null,linktype:"story"}},{type:"bold"}]},{text:" adds real benefits",type:"text",marks:[{type:"bold"}]},{text:" in eliminating the frustrations and cost of looking for assets.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The benefit and value of AI",type:"text",marks:[{type:"bold"}]},{text:" is not just about knowing what questions to ask or what models to build. It comes from connecting AI with the right sources of data.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The value of ML",type:"text",marks:[{type:"bold"}]},{text:" comes from helping to build those data sources in the right way, at scale. ML can apply the right information to the right assets at speeds that are impossible for a group of human subject matter experts to do manually, and in a consistent way.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"One hotel’s battle vs. 1,000+ images",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Consider a hotel chain using first-generation asset management tools.",type:"text",marks:[{type:"bold"}]},{text:" It needs to categorize thousands of photographs to ensure the right ones are displayed at the right place in online and print promotional materials:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Someone needs to manually check each photograph and decide if it represents a guest room, bar, conference room, ballroom, etc.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Even a well-trained eye may take 10 seconds or so to make that decision.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Human attention is bound to wander with such a repetitive task, leading to mistakes and inconsistent tagging (bedroom instead of guest room) that results in a lower level of quality (most human-produced tags are only 80–85% accurate).",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Metadata woes:",type:"text",marks:[{type:"bold"}]},{text:" While there is a general acceptance of the importance of metadata, no one really wants to be responsible for applying it. Even with ",type:"text"},{text:"DAM and other content management systems",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-vs-mam",uuid:"78440d57-0b84-4640-8d79-12561de5c13d",anchor:null,target:null,linktype:"story"}}]},{text:" that have workflows to make metadata entry a required step when uploading an asset, the results are often minimal and inconsistent.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Paradoxically, the more you know about an asset and what it contains the more useful it becomes. ",type:"text"},{text:"If you take the hotel chain’s situation and apply AI and ML,",type:"text",marks:[{type:"bold"}]},{text:" the images could be automatically (and correctly) tagged with all the proper metadata — hotel location, date of shoot, photographer, area of hotel, lighting, campaigns it should be used in, etc., — immediately upon entering the digital supply chain. No more 10 seconds per picture, no more begging someone, somewhere to attach metadata.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"A manufacturer’s entire digital lifecycle depends on just 4 people",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Consider an apparel manufacturer",type:"text",marks:[{type:"bold"}]},{text:" that depends on its talented people to make its processes work smoothly downstream:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"One expert can recognize and tag the clothes in a photograph Another expert can identify which models are in a particular photoshoot Yet another can identify which campaign a photoshoot was done for A photographer can apply information on the shoot logistics",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"That’s a lot of people just to tag one image (assuming they take time to do it), and it all depends on their locked-up knowledge. Imagine trying to do that for thousands, or tens of thousands, of assets. It just doesn’t scale.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"As we discussed earlier, without the right metadata, it is almost impossible to find the right assets at the right time, leading to time lost in searching and in recreating them/",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"However, with trained AI and ML models in place, a modern DAM solution would:",type:"text",marks:[{type:"bold"}]}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Recognize, categorize and find the clothing in a photograph (including any associated items such as hats, bags, shoes, etc.), allowing for intelligent cross-selling on e-commerce platforms",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Recognize, categorize and find specific models used",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Connect assets to relevant contracts, digital rights management rules, campaigns and more",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Link designs to materials libraries and sales information so you know when to order new materials based on an item’s popularity",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The sort of problems outlined above, where we need to automate repetitive tasks that need some degree of human intervention and specialist knowledge, are perfectly suited to the application of AI and machine learning.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Generic AI services vs. custom AI models based on your data",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Generic AI services",type:"text",marks:[{type:"bold"}]},{text:" connect to a broad set of public services for common use cases (general classification, enrichment, ",type:"text"},{text:"OCR",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/data-capture/ocr-solutions",uuid:"1374c2a3-e1b4-49a8-b110-e0fe8efeba75",anchor:null,target:null,linktype:"story"}}]},{text:", speech-to-text, etc.) and use commodity models to provide those generic services. ",type:"text"},{text:"Example:",type:"text",marks:[{type:"bold"}]},{text:" It may tag a particular vehicle as being a red pickup truck, but that is as detailed as it will go.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Custom models deliver more meaningful outcomes for the business",type:"text",marks:[{type:"bold"}]},{text:" by training ",type:"text"},{text:"machine learning models on your content",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/ai-content-management",uuid:"8d339d18-4630-401e-abf0-730bbedbac42",anchor:null,target:null,linktype:"story"}}]},{text:" and data to get highly relevant insights and enrichments. This enables specific business use cases across defined domains. ",type:"text"},{text:"Example",type:"text",marks:[{type:"bold"}]},{text:": A custom model will identify that red pickup truck as a 2023 Ford F-150 Lightning, and maybe even recognize which types of accessories have been installed.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The result is not about training the ML to perform a repetitive task, it’s about developing a system where the output can be trusted by humans to deliver what they want, at the time they need it. ",type:"text"},{text:"From a DAM perspective, this means being able to locate the right image at the right time for the right use case.",type:"text",marks:[{type:"bold"}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"64354ce9-ca0b-42cb-ad4a-2ae1fcdc9f01",heading:"Using AI to connect the digital supply chain",children:[{_uid:"4ba0ca08-299a-4687-9950-27b2c8e20ec9",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"With assets that have rich metadata models applied in a consistent manner, the business can use that information to connect with other systems across the digital supply chain.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Correctly configured, an enterprise DAM can be more than just a tool used by the marketing department. It can unify processes from product ideation through manufacturing, e-commerce, distribution and support while also delivering a consistent customer experience.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"With a DAM solution powered by AI and ML, marketing teams can:",type:"text",marks:[{type:"bold"}]}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Accelerate campaigns and time-to-market",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Reduce in-market spending",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Reduce the gap between product release and the development of marketing campaigns",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Enhance visibility into go-to-market strategy across relevant teams",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Surface newly formed insights that can play a crucial role in changing the speed of business",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Thinking of the DAM as the center of the digital supply chain makes it more than just a place to store and retrieve media assets. It makes it a key platform for enterprise data strategy.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Organizations that have a clear data strategy with solid content platforms and pipelines will be able to operate more efficiently. ",type:"text"},{text:"Companies best positioned to deliver business benefits with AI- and ML-enabled metadata are those where the results are ",type:"text",marks:[{type:"bold"}]},{text:"integrated into business systems and processes",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-integration",uuid:"9d5a10b0-6bf4-4680-845d-8baff4857efb",anchor:null,target:null,linktype:"story"}},{type:"bold"}]},{text:".",type:"text",marks:[{type:"bold"}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"369236a8-3aa0-4b0c-a66e-ff879246efae",heading:"What about business-specific AI?",children:[{_uid:"d9392250-e123-47f3-a600-ddd24275f7b3",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"In this era of content and data, AI can play a key role in delivering more value from an organization’s existing content and data libraries. Given that each organization’s content and data is unique, AI models trained on individual organizational data can predict, classify and enrich content with much greater accuracy while avoiding potential legal issues with public AI models. Going beyond utilizing common but generic AI services, most organizations will benefit from developing their own custom and business-specific ML models that will better serve their unique business needs and data requirements.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"AI is not going to take away jobs. Instead, it will make many activities less mundane and more satisfying. The desire for authenticity will see the rise of the cobot: Humans working in partnership with AI to produce quality services and products. AI will streamline processes and help with automation, while humans use their emotional intelligence to create meaningful content and experiences.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Launch your DAM AI journey with Hyland’s Nuxeo Platform for DAM",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Many businesses have only just begun to capitalize on what AI can do, but ",type:"text"},{text:"Hyland’s AI-powered Nuxeo Platform for DAM",type:"text",marks:[{type:"link",attrs:{href:"/platform/digital-asset-management",uuid:"17609e22-cb10-49dd-9002-716a62c377e1",anchor:null,target:"_self",linktype:"story"}}]},{text:" has been paving the way for years.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Nuxeo for DAM is AI-infused, open source, extremely scalable and cloud-native, all of which sets it apart from other vendors.",type:"text"}]}]},component:"Richtext"},{_uid:"2630fdc4-6042-423e-a831-ada07aabd0fe",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Connect with a Hyland representative to see how AI can impact your organization’s asset management efforts.",type:"text"}]}]},ctas:[{_uid:"ad441a3f-f36e-454c-b3e1-e8e1a06baf42",link:{id:"",url:"#DAM-Chat",linktype:"url",fieldtype:"multilink",cached_url:"#DAM-Chat"},pill:false,size:"medium",label:"Launch a chat about DAM",inverse:false,variant:"secondary",children:[],component:"Link",background:"light",icon_after:"",icon_before:""}],site:"",media:[{lcp:false,_uid:"5cba7803-9490-44e3-9d53-391e0bf03efc",image:{id:108539818609284,alt:"A group of individual discussing about AI",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/f5183a46ce/dam-ai-journey.jpg",copyright:"JAY YUNO PHOTOGRAPHY",fieldtype:"asset",meta_data:{alt:"A group of individual discussing about AI",title:"",copyright:"JAY YUNO PHOTOGRAPHY",SitecoreGuid:"{AF253A70-7D37-489B-9B40-438A6EB8F1AF}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"Start your DAM AI journey",component:"SectionCallout",background:"grey"},{_uid:"2769676d-8939-4e3e-8d4a-29287dae2d30",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"You may also like:",type:"text",marks:[{type:"bold"}]}]},{type:"bullet_list",attrs:{tight:false},content:[{type:"list_item",content:[{type:"paragraph",content:[{text:"Product designing and prototyping: How DAM helps with a faster time-to-market",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/design-prototyping-pclm-brief",uuid:"4083f80e-eed5-4fc6-9a0d-eacefd2b1604",anchor:null,linktype:"story"}}]}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Case study: Global beauty brand manages assets across enterprise",type:"text",marks:[{type:"link",attrs:{href:"customers/beauty-company",uuid:"7539029c-b73e-4ea1-b691-969caddba6be",anchor:null,linktype:"story"}}]}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Omdia Universe report for DAM | Hyland a Leader",type:"text",marks:[{type:"link",attrs:{href:"resources/analyst-reports/omdia-nuxeo/",uuid:"eee5c854-3f70-4731-8164-be7944ed2b5f",anchor:null,linktype:"story"}}]}]}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false}],component:"TableOfContents",content_width:"narrow",nav_orientation:"horizontal"}],ctas:[],author:[],component:"ArticlePage",languages:["en"],page_icon:"",page_type:"article",page_image:{id:108539606739547,alt:"Man experiencing AI",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/5eecbf1467/ai-dam.jpg",copyright:"                                                       ([None] (Photographer) - 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It also includes 11 recommendations to consider in your next DAM evaluation.",type:"text"}]}]},ctas:[{_uid:"ea908128-82cf-4cfd-b337-2a1f761948eb",label:"Share",variant:"secondary",component:"LinkShare",i18n_share_heading:"Share"}],media:[{lcp:false,_uid:"4b86811e-2ccf-4c74-884b-982114873f38",image:{id:108539829578374,alt:"woman with a laptop",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/7ec62903c5/dam-replacement.png",copyright:"",fieldtype:"asset",meta_data:{alt:"woman with a laptop",title:"",copyright:"",SitecoreGuid:"{17F668AF-D072-46C3-832D-0DE13C5744FB}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"The innovator's guide to strategic DAM replacement or consolidation",component:"HeroArticle",i18n_minutes:"minutes",i18n_reading_time:"Reading time"},{_uid:"1cd953cf-71da-40c0-8019-ed8b5f058496",promos:[],content:[],sections:[{_uid:"f3321c51-7490-4dfe-9ec8-e5df770278b0",heading:"Why you need a modern DAM",children:[{_uid:"e55ad923-f71d-4530-bfed-118ede8c4837",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Early digital asset management (DAM) systems were a lot like digital filing cabinets. As long as all your team needed was to store same-type assets and distribute them within your marketing department, DAM 1.0 worked just fine.",type:"text"}]},{type:"paragraph",content:[{text:"However, that’s not the reality of today’s business environment.",type:"text"}]},{type:"paragraph",content:[{text:"DAM is no longer just for marketing. Rich media assets — things like video, audio, web code and animation — are now a foundational component of the digital supply chain that stretches across the entire enterprise. ",type:"text"},{text:"Content itself is more dynamic and voluminous in nature, and it requires a modern DAM.",type:"text",marks:[{type:"bold"}]}]},{type:"paragraph",content:[{text:"If you’re using a first-generation DAM solution, it’s probably at its breaking point. Likely, your team has gone through iterations of ad-hoc workarounds.",type:"text"}]},{type:"paragraph",content:[{text:"That type of asset management isn’t sustainable. It’s time to look into what innovative teams need to capitalize on DAM.",type:"text"}]},{type:"heading",attrs:{level:2},content:[{text:"9 signs your legacy DAM is creating more problems than solutions",type:"text"}]},{type:"paragraph",content:[{text:"The traditional DAM is sometimes referred to as “the place where assets go to die.” Despite the initial promise of collaboration, many older DAM platforms have limitations that render them unusable. The following list explores some of the ",type:"text"},{text:"practical limitations of a legacy DAM",type:"text",marks:[{type:"bold"}]},{text:":",type:"text"}]},{type:"ordered_list",attrs:{order:1,tight:false},content:[{type:"list_item",content:[{type:"paragraph",content:[{text:"Poor to no integration",type:"text",marks:[{type:"bold"}]},{text:" with corporate permissions directory, making access to assets for anyone outside of marketing difficult.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Incomplete and inconsistent results",type:"text",marks:[{type:"bold"}]},{text:" because it relies on manually entered tags, keywords and ",type:"text"},{text:"metadata",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/what-is-metadata",uuid:"d93820dd-5415-4988-882c-8a67986666ef",anchor:null,linktype:"story"}}]},{text:" (which also affects search engine optimization when the assets are used on the website).",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Poor, or lack of, integration with web content management systems",type:"text",marks:[{type:"bold"}]},{text:" (WCMS), making it impossible to share assets from the DAM within the CMS.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Cannot share assets with external partners",type:"text",marks:[{type:"bold"}]},{text:", often causing the creation of duplicate assets.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Limited or no reporting functionality",type:"text",marks:[{type:"bold"}]},{text:", causing rights management issues, compliance challenges, asset expiration date inconsistencies, etc.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Size restraints",type:"text",marks:[{type:"bold"}]},{text:" on rich media assets and lack of asset management capabilities such as transcoding, automatic tagging and playback difficulties.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Manual processes for tracking and recording stock imagery",type:"text",marks:[{type:"bold"}]},{text:" from a third-party source and reliance on users to record and ",type:"text"},{text:"archive correctly",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/legacy-archive-data-management",uuid:"14682987-e435-43b5-8fb4-c5cbd77a6b52",anchor:null,linktype:"story"}}]},{text:".",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Inability to bulk upload assets",type:"text",marks:[{type:"bold"}]},{text:", causing massive backlogs, usability issues and incomplete collections.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"The ",type:"text"},{text:"inevitable development of individual “workarounds”",type:"text",marks:[{type:"bold"}]},{text:" and an overreliance on other storage systems.",type:"text"}]}]}]}]},component:"Richtext"},{_uid:"3dd707d0-9b2d-4d89-8c87-fd7cf5153513",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Hyland Nuxeo for DAM was named a Leader in the DAM space in this 2023 report. Our solution achieves the maximum score for advanced capabilities and solution breadth, and Omdia places our market momentum as above average for the field.",type:"text"}]}]},ctas:[{_uid:"b5d0a058-dc6d-4242-8694-2afb12569bc4",link:{id:"eee5c854-3f70-4731-8164-be7944ed2b5f",url:"",linktype:"story",fieldtype:"multilink",cached_url:"resources/analyst-reports/omdia-nuxeo"},pill:false,size:"medium",label:"Read the Omdia report ",inverse:false,variant:"secondary",children:[],component:"Link",background:"light",icon_after:"",icon_before:""},{_uid:"c6c5172d-2e6d-478a-bfc1-8469d811a81e",link:{id:"17609e22-cb10-49dd-9002-716a62c377e1",url:"",linktype:"story",fieldtype:"multilink",cached_url:"platform/digital-asset-management"},pill:false,size:"medium",label:"Learn about Nuxeo for DAM",inverse:false,variant:"tertiary",children:[],component:"Link",background:"light",icon_after:"arrow_right",icon_before:""}],flip:false,site:"",media:[{lcp:false,_uid:"53783b6c-bfed-4e86-aad8-c71f21fa7790",image:{id:108555386840372,alt:"Smiling woman working at a computer",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/09e60a13f5/omdia-woman-computer.png",copyright:"",fieldtype:"asset",meta_data:{alt:"Smiling woman working at a computer",title:"",copyright:"",SitecoreGuid:"{FEB4D1C3-EAAF-46FD-8497-07805E8569E7}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"Hyland named a leader in Omdia report on DAM market",component:"SectionCallout",background:"grey",subheading:"",heading_level:"2",hide_component:false,subheading_level:"3",mobile_hide_image:false}],component:"TableOfContentsSection",heading_level:"2",heading_visual:"",hide_content_heading:false},{_uid:"0da4812e-0469-4e7b-85a4-760aae4b7225",heading:"Risks of choosing not to modernize DAM",children:[{_uid:"2bae003c-fbaa-4e34-b2e4-ae7b85f5398b",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Keeping up with evolving technology can be cumbersome, confusing and expensive. However, not keeping valuable technology up to date with current business demands can end up being just as a big a problem.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Let’s discuss the ",type:"text"},{text:"risks of keeping a legacy DAM",type:"text",marks:[{type:"bold"}]},{text:" when it’s not carrying its weight anymore.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Powerful data goes undocumented and unused",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Content and data should be treated with equal importance.",type:"text",marks:[{type:"bold"}]},{text:" Data is the connective tissue that holds a business together. Think about the everyday conversations that happen when teams work manually. They ask each other questions like:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"When was this made?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Where can I use it?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Is it available in a different size, format or length?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Who’s in it?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"What’s it about?",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"These are all data questions. And the data that matters to your photo studio is different than the data that matters to your campaign team, your product designers and the web team.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Each needs their own contextual data (metadata) to be represented, their own key systems (",type:"text"},{text:"product information management",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-vs-pim",uuid:"bfa37d38-384d-4c2b-9fd2-e3a3da30f463",anchor:null,target:null,linktype:"story"}}]},{text:", master data management, talent management, web content management, etc.) to work hand in hand with your core content system on their own terms (with their own data models).",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"So, the content system needs to be flexible enough to ",type:"text"},{text:"integrate and sync",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/information-lifecycle",uuid:"43bd7205-6070-4486-bf3f-abed05ec9fd1",anchor:null,target:null,linktype:"story"}}]},{text:" data in a variety of forms and contexts.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Letting assets go to waste",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The use of digital assets is proliferating, and it’s not just about marketing messages anymore. Chances are your company ",type:"text"},{text:"needs a more omnichannel content delivery approach",type:"text",marks:[{type:"bold"}]},{text:" and/or needs better access to assets — from documents and image files to code and 3D models. Trying to manage all of this across multiple systems is inefficient and a recipe for disaster.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"If your legacy system can’t deliver the right assets when needed, it’s likely your team is ",type:"text"},{text:"losing time and money with redundant work",type:"text",marks:[{type:"bold"}]},{text:". Lost assets get requested … again. Whether it’s an entirely redundant photo shoot or the re-creation of graphics and copy to be used across multiple platforms (and in many slightly varying specifications), resources are wasted. And it’s not just the cost of re-creating; the lost opportunity cost of getting campaigns to market quickly add up, too.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"> Learn more |",type:"text",marks:[{type:"bold"}]},{text:" ",type:"text"},{text:"Maximizing your digital asset management ROI",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-roi",uuid:"d00fe442-6f34-4e56-8da2-c9f6d2b94da3",anchor:null,target:null,linktype:"story"}}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Compromising brand consistency",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The story of your brand is told through specific imagery, voice, colors and tone — keeping those things consistent across multiple channels is challenging, especially when multiple teams, individual contributors and contractors contribute to the work. However, in today’s digital world, it’s critical that your outward presentation adheres to your brand standards so you can ",type:"text"},{text:"capitalize on the loyalty and recognition your brand has built",type:"text",marks:[{type:"bold"}]},{text:", regardless of where it’s popping up in your target customers’ digital consumption ecosystem.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Lack of relational visibility",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Remember that assets are often chained together in complex relationships, and many assets are derivatives of others (e.g., a Facebook ad derived from a web banner), or are inputs to a compound asset (e.g., text, image and logo combined into a brochure). ",type:"text"},{text:"Properly characterizing and maintaining these relationships",type:"text",marks:[{type:"bold"}]},{text:" is critical to avoid getting bogged down in updating the logo on 1,000 assets or scrambling to find every video that featured your celebrity influencer who just had a meltdown and became a liability.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Security is compromised when users go rogue",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Many traditional DAM platforms impose complicated and time-consuming processes on users, despite how the types, volume and accessibility needs of content has evolved. It’s no surprise, then, that ",type:"text"},{text:"users go rogue and create ad-hoc processes",type:"text",marks:[{type:"bold"}]},{text:" to bypass the limitations of the DAM system.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"When users create their own paths, they do so out of desperation. They want systems that let them find, use and produce content easily, but that’s not what they have.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"With those maverick moves, ",type:"text"},{text:"you may also be introducing security vulnerabilities",type:"text",marks:[{type:"bold"}]},{text:". Your DAM system’s policies and procedures are designed to keep your content secure, as long as everyone follows them to the letter and handles the assets as prescribed.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Inability to meet personalization goals",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"First-generation DAMs weren’t built to support the dynamic assets or their infinite iterations and uses. Without a modern DAM, ",type:"text"},{text:"it’s difficult for companies to achieve goals around marketing personalization",type:"text",marks:[{type:"bold"}]},{text:". The pursuit of real-time personalization across channels at scale is a key challenge to organizations managing marketing assets. A next-generation DAM supports the management of this more atomic content, its relationships and its derivatives for delivery across different channels.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Think about how assets can be broken up and reassembled. To empower people to reuse, rework and automate content production at scale, think about how your systems can leverage individual components of compound assets — like the individual shots in a 360-degree product view or the original InDesign file of a PDF brochure. If you’re creating content for the web, social and print, where are you storing text, HTML and CSS in a way that can be recombined and reused within and across these different systems? ",type:"text"},{text:"Asset management is about much more than images and video.",type:"text",marks:[{type:"bold"}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"bb7b8f2c-5fdf-4044-98ab-b06a30941cc2",heading:"What makes a modern DAM innovative?",children:[{_uid:"0ba9d449-1db7-48f2-b345-b000e5adeb9f",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"A modern DAM differs from legacy solutions in several ways, including:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Artificial intelligence capabilities",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Open source foundation",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Scalability",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Cloud-native architecture",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Next-generation DAM systems have the potential to fully power the content factory at scale because they’re using the latest technology. Here are some must-have features in a modern DAM.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Artificial intelligence capabilities",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Handling and understanding the vast amounts of content being generated has reached the point where ",type:"text"},{text:"purely manual processes cause significant delays",type:"text",marks:[{type:"bold"}]},{text:", errors and compliance issues.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The modern DAM need:",type:"text",marks:[{type:"bold"}]},{text:" Incorporate ",type:"text"},{text:"artificial intelligence (AI)",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/what-is-artificial-intelligence",uuid:"20125895-1fd6-4dd9-82f2-c6908d07e7bd",anchor:null,target:null,linktype:"story"}}]},{text:" and ",type:"text"},{text:"machine learning (ML)",type:"text",marks:[{type:"link",attrs:{href:"resources/terminology/what-is-machine-learning",uuid:"8b420d95-410d-40f2-817a-3e411dee902e",anchor:null,target:null,linktype:"story"}}]},{text:" that enables programmatic cataloging and metadata creation based on what’s found in the assets. A modern DAM should allow teams to easily build, test and adjust their own ML models based on their specific needs, as well as methods for introducing a human-in-the-loop process to check and refine the ML results by leveraging subject matter expertise.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"You might like: ",type:"text",marks:[{type:"bold"}]},{text:"Reduce image hide-and-seek with AI in DAM",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/ai-dam",uuid:"0200c633-5342-472c-9e7c-0f13fd2982d2",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Open source foundation: API-first",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"A DAM solution needs to be ",type:"text"},{text:"integrated with systems",type:"text",marks:[{type:"bold"}]},{text:" across the organizations, from HR and Legal to web content systems and social media.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The modern DAM need:",type:"text",marks:[{type:"bold"}]},{text:" An open and documented API philosophy that allows connectors and data bridges to build a true enterprise content ecosystem. Being able to support anything from no-code configuration to full source code modification, with plenty of low-code options thrown in, helps your team stay agile.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"You might like: ",type:"text",marks:[{type:"bold"}]},{text:"Why you should choose an open source DAM solution",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/open-source-digital-asset-management",uuid:"9ed56173-7969-4856-9aa0-b112060c53b7",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Scalability",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Traditional DAMs are limited by the size of the servers they are connected to.",type:"text",marks:[{type:"bold"}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The modern DAM need:",type:"text",marks:[{type:"bold"}]},{text:" For storage to be easily scaled up or down as required, usually using the versatility of the cloud. Business rules can be built to manage the movement of little-used assets to less costly, specialist archiving services. A next-generation DAM will grow with you as your needs change and expand.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Cloud-native architecture",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"When ",type:"text"},{text:"cloud-native platforms",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/cloud-dam-benefits",uuid:"4462d70b-1c26-4541-8267-ec8732207fbc",anchor:null,target:null,linktype:"story"}}]},{text:" entered the market, many ",type:"text"},{text:"legacy DAM vendors simply hosted their existing applications over to the cloud",type:"text",marks:[{type:"bold"}]},{text:" in an attempt to move away from their traditional on-premises, perpetual license model. While this is admirable because it moved the burden of system maintenance away from the customer, it’s a flawed approach in that the architecture was never designed for the cloud — which can cause major operational issues.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The modern DAM need:",type:"text",marks:[{type:"bold"}]},{text:" Cloud-native DAM architecture, meaning the solution:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Is designed to be delivered via the cloud",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Has a modular, scalable architecture",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Provides incredible performance and cost-saving benefits",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"You might like: ",type:"text",marks:[{type:"bold"}]},{text:"6 benefits of DAM in the cloud",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/cloud-dam-benefits",uuid:"4462d70b-1c26-4541-8267-ec8732207fbc",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Integrated and automated workflows",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Traditional DAMs require all users to work the same way. Yet that rarely matches the reality of a company’s operational processes. Most companies, even those within the same industry, or even different groups within the same company, will work slightly differently.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The modern DAM need:",type:"text",marks:[{type:"bold"}]},{text:" The ability to design and implement automated workflows within the platform, but also ",type:"text"},{text:"seamlessly integrate",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-integration",uuid:"9d5a10b0-6bf4-4680-845d-8baff4857efb",anchor:null,target:null,linktype:"story"}}]},{text:" with other workflow or project management systems that may already be in use.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"You might like: ",type:"text",marks:[{type:"bold"}]},{text:"A beginner’s guide to DAM workflows",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-process-flow",uuid:"5130879c-f98d-41d0-9e72-3de14e013740",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"515a2db7-c481-4f11-b120-9c75d61b6544",heading:"The innovator’s checklist for evaluating new DAMs",children:[{_uid:"ce7dbe1b-2c88-4459-8ac5-46f621e212aa",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"The innovator’s checklist for evaluating new DAMs",type:"text"}]},{type:"ordered_list",attrs:{order:1},content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Can it manage content across multiple systems?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Can it be used as more than a repository for final assets?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Can it connect upstream creative and business processes to downstream distribution channels?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Was it built for the cloud from the ground up (not an older application simply ported over to the cloud)?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Is it based on a content services platform that can accommodate a number of different content management use cases beyond images and video?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Can your needs be addressed through upfront configuration rather than expensive one-off customization efforts?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Can the DAM adjust to your future storage needs? Will it scale both up and down? Make sure it has an archival strategy.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Does it have a documented API, and can it only be integrated with applications from ",type:"text"},{text:"different vendors",type:"text",marks:[{type:"link",attrs:{href:"/resources/articles/vendor-consolidation",uuid:"6e16ddf1-d25e-4a1f-8c37-ff09c167cd78",anchor:null,target:"_self",linktype:"story"}}]},{text:"?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"What body of images does AI get its knowledge from? Can you train it on your own image library to develop your own business-specific learning models?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Does it have flexible workflows that allow you to work the way you want to with the tools you want?",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Does it have an open marketplace, where packages are available to extend functionality and integration?",type:"text"}]}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"038c1dd2-ab7b-4cf8-b180-3fa0f1e5fe7b",heading:"Hyland’s next-generation DAM",children:[{_uid:"33382283-ad7f-407d-934a-badbb040430c",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"The AI-powered Nuxeo for DAM",type:"text",marks:[{type:"link",attrs:{href:"/platform/digital-asset-management",uuid:"17609e22-cb10-49dd-9002-716a62c377e1",anchor:null,target:"_self",linktype:"story"}}]},{text:" is a leader in modern digital asset management. Nuxeo for DAM’s open source foundation, extremely high-performance scaling and its AI-infused and cloud-native architecture sets it apart.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Connect with a Hyland representative today and start your DAM journey.",type:"text"}]}]},component:"Richtext"},{_uid:"40a90033-3dad-494c-9fde-19d285806fb9",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Getting started with DAM takes a conversation. 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",children:[{_uid:"9bc740e9-0cc6-48fd-ad58-e9ddf10098f1",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"The exponential growth of digital content across industries have created a demand for an efficient management solution. According to a ",type:"text"},{text:"McKinsey report",type:"text",marks:[{type:"link",attrs:{href:"https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-social-economy",uuid:null,anchor:null,target:"_self",linktype:"url"}}]},{text:", employees spend up to 9 hours a week searching and gathering information, highlighting the need for streamlined processes and centralized repositories for digital assets.",type:"text"}]},{type:"paragraph",content:[{text:"Enter digital asset management (DAM), an essential tool for businesses seeking to efficiently manage their digital assets throughout their lifecycle.",type:"text"}]}]},component:"Richtext"},{_uid:"bed8e094-cd0f-48ba-bc8a-33b666d91d88",copy:{type:"doc",content:[{type:"heading",attrs:{level:2},content:[{text:"What is digital asset management?",type:"text"}]},{type:"paragraph",content:[{text:"Digital asset management (also referred to as DAM) is a comprehensive solution for storing, organizing, managing and distributing digital assets within an organization.",type:"text"}]},{type:"paragraph",content:[{text:"DAM serves as a centralized repository for digital assets, offering a structured and secure environment for storing files. Instead of having scattered files across various servers, folders or personal devices, DAM provides a single source of truth where assets can be easily located, accessed and shared by authorized users.",type:"text"}]},{type:"paragraph",content:[{text:"By offering centralized storage, robust organization capabilities, streamlined workflows and ",type:"text"},{text:"collaboration tools",type:"text",marks:[{type:"link",attrs:{href:"platform/collaboration",uuid:"9d87fa50-21bc-4877-966c-52c75f9a8bdf",anchor:null,linktype:"story"}}]},{text:", DAM empowers organizations to maximize the value of their digital assets, improve operational efficiency and enhance overall productivity.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",heading_visual:"",hide_content_heading:false},{_uid:"3e2ca84d-bca6-4739-8802-3e28e83ef061",heading:"Types of digital assets",children:[{_uid:"a48bca62-9c19-49ad-8716-dbce80d3095e",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"A digital asset is any content stored digitally. 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Here are some of the key capabilities that make DAM an essential tool for enterprises:",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Organizing assets",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems provide ",type:"text"},{text:"robust organization capabilities",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-taxonomy",uuid:"e4c35b06-d0f6-40fd-a445-6a7001e38c6d",anchor:null,target:null,linktype:"story"}}]},{text:", allowing users to categorize and classify digital assets based on various criteria such as file type, date, creator and usage rights.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Through features like folders, categories and tags, users can create a structured hierarchy to streamline asset management.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"AI-powered metadata 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advanced search filters.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Advanced search capabilities ensure that users can find the assets they need amidst vast repositories of digital content.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Downloading and distribution",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems facilitate seamless downloading and distribution of digital assets to internal stakeholders, external partners or public audiences.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Users can easily share assets via secure links, embed codes or direct downloads to ensure the right people have access the documents they need.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Permissions and access control",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems offer control over permissions and access 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governance and compliance.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Asset analytics",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems offer built-in analytics tools to track asset performance, usage metrics and user engagement.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Analytics dashboards provide insights into asset popularity, download trends and content effectiveness, enabling organizations to optimize their digital asset strategies.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Collaboration tools",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Collaboration features within DAM systems facilitate seamless teamwork and communication among users working on projects that require access to shared assets.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Features like commenting, annotation, version control and task assignment ",type:"text"},{text:"streamline collaboration processes",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/digital-collaboration-communication",uuid:"9a12aaf0-7eba-4b60-9ba5-1c3e1f91c34c",anchor:null,target:null,linktype:"story"}}]},{text:" and enhance productivity.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"File conversion and transformation",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems often include capabilities for file conversion and transformation, allowing users to convert file formats, resize images, transcode videos or generate derivatives for specific purposes.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"These features ensure compatibility and usability across different platforms and devices.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Integration with other tools",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems ",type:"text"},{text:"seamlessly integrate",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-integration",uuid:"9d5a10b0-6bf4-4680-845d-8baff4857efb",anchor:null,target:null,linktype:"story"}}]},{text:" with other software applications and tools commonly used in organizations, such as ",type:"text"},{text:"content management systems (CMS)",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-vs-cms",uuid:"14be67db-ccdf-4785-90a3-5bb0ba59d0a0",anchor:null,target:null,linktype:"story"}}]},{text:", customer relationship management (CRM) systems, marketing automation platforms, design software and cloud storage solutions.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Integration capabilities enable interoperability and workflow efficiency across multiple systems.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"3c8384f8-adf6-4455-bc0f-185cd43a9a4c",heading:"10 benefits of having a DAM software ",children:[{_uid:"516d6d5f-6f93-414e-bbc8-f8e7c959bb05",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Organizations looking to implement a DAM software opens them up to numerous benefits. Here are ten benefits of having a DAM software:",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Improved asset organization",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM software offers robust organizational capabilities, enabling users to categorize, tag and apply metadata digital assets. When using an AI-powered DAM, this massive effort is automated and consistent. This structured approach facilitates easy retrieval and access to files, saving time and increasing efficiency.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Enhanced collaboration",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"By providing a centralized repository for digital assets, DAM software promotes collaboration among team members, departments and external partners. It streamlines asset sharing and communication, reducing delays and improving project outcomes.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Version control",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Many DAM tools include version control features, allowing users to track changes, revisions and updates to assets over time. This helps ensure that teams always work with the latest and approved versions, maintaining consistency and avoiding errors.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Increased productivity",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Integration capabilities of DAM software with other tools and systems streamline workflows, automate repetitive tasks and reduce manual effort. This boosts employee productivity by eliminating inefficiencies and enabling teams to focus on high-value activities.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Brand consistency",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems serve as centralized repositories for brand assets such as logos, templates and guidelines. By ensuring that everyone has access to the correct and up-to-date assets, it helps maintain brand consistency across all communications and channels.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Cost efficiency",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Efficient asset management with DAM software reduces the need for duplicate asset creation and storage. By optimizing resource utilization and minimizing wastage, organizations can achieve cost savings over time, ultimately contributing to company profitability.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Security and permissions",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems offer granular control over access rights and permissions, ensuring that only authorized users can view, edit or download assets. This enhances data security, mitigates risks of unauthorized access and ensures compliance with regulations such as GDPR and HIPAA.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Scalability",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM software is scalable and capable of accommodating increasing number of digital assets. Whether it's due to a business expansion, new project or growing content volumes, DAM systems can scale to meet evolving needs without compromising performance.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"> Read more | ",type:"text",marks:[{type:"bold"}]},{text:"How to build a scalable content management strategy",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/scalable-content-management-strategy",uuid:"a4a84031-5903-466f-af93-1e4db29339d2",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Analytics and insights",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Some DAM software provides robust analytics and usage insights, offering valuable data on how assets are being utilized. This enables organizations to track asset performance, measure engagement and make data-driven decisions to optimize their digital asset strategies.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Accessibility",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM systems can be accessed remotely via web browsers or mobile applications, allowing teams to work with assets from anywhere, at any time. This promotes flexibility in workflows, facilitates remote collaboration and ensures that teams remain productive regardless of their physical location.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",heading_visual:"",hide_content_heading:false},{_uid:"d11ac2c0-1bb8-4e1f-9d05-bb6519e0a06b",heading:"How DAM empowered TBWA's media asset management",children:[{_uid:"473fce4c-f468-401b-ab78-409ad91e3b8f",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Hyland's Nuxeo platform enabled TBWA to streamline adaptation management for global campaigns — enhancing collaboration and operational efficiency.",type:"text"}]}]},ctas:[{_uid:"e4ce62ae-f921-435d-abed-6d449ef3bcb9",link:{id:"db9938a5-b069-40f3-b43f-afc68c51a6bc",url:"",linktype:"story",fieldtype:"multilink",cached_url:"customers/tbwa"},pill:false,size:"medium",label:"Read the case study ",inverse:false,variant:"secondary",children:[],component:"Link",background:"light",icon_after:"",icon_before:""}],site:"",media:[{lcp:false,_uid:"320420d5-bc59-487a-996c-4e0563f2e279",image:{id:108542225792175,alt:"Two people discuss digital assets on a desktop computer.",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/46d8c773a9/digital-asset-management-case-study-tbwa-2880x3840.jpg",copyright:"",fieldtype:"asset",meta_data:{alt:"Two people discuss digital assets on a desktop computer.",title:"",copyright:"",SitecoreGuid:"{2D44F460-A0B4-462A-AA14-674E96137459}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"How DAM empowered TBWA's media asset management ",component:"SectionCallout",background:"grey"}],component:"TableOfContentsSection",heading_level:"2",heading_visual:"",hide_content_heading:false},{_uid:"a31ea9b1-9f7d-4eab-88a8-77611d74fdb6",heading:"Developing a DAM strategy",children:[{_uid:"4c228485-f9d2-4dce-ba99-ffafd88825f0",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Developing a DAM strategy is crucial for a smooth DAM implementation and efficient ongoing management. Here are five simple steps to get your started:",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Step 1: Assess organizational needs",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The first step in ",type:"text"},{text:"developing a DAM strategy",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/effective-dam-strategy-guide",uuid:"6f9ad4b1-53ea-40e1-ad71-eafaee9f01a4",anchor:null,target:null,linktype:"story"}}]},{text:" is to conduct a comprehensive assessment of your organization's current asset management practices. This involves identifying existing challenges, inefficiencies and gaps in the management of digital assets.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Evaluate factors such as the volume and diversity of digital assets, existing storage and retrieval methods, collaboration processes and any pain points experienced by users. Understanding the specific needs and objectives of your organization will provide valuable insights into the ",type:"text"},{text:"requirements for a DAM solution",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-vs-mam",uuid:"78440d57-0b84-4640-8d79-12561de5c13d",anchor:null,target:null,linktype:"story"}}]},{text:".",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Step 2: Identify key stakeholders and users",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Successful implementation of a DAM system requires active involvement and support from key stakeholders across departments and teams. Identify all stakeholders who will be impacted by the DAM implementation, including marketing, creative, IT, legal and compliance teams, among others.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Engage with these stakeholders to understand their specific requirements, workflows and pain points related to digital asset management. By involving stakeholders from the outset, you ensure that the DAM solution meets the diverse needs of all users and aligns with organizational objectives.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Step 3: Define required features for your DAM system",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Based on your earlier assessment of organizational needs and stakeholder input, define the essential features and functionalities that your DAM system must have. Here are some factors to consider:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Asset organization and categorization",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"AI-powered metadata management",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Search and retrieval capabilities",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Version control",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Workflow automation",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Collaboration tools",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Integration with existing systems",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"User permission and access control",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Prioritize features based on their importance to your organization's goals and workflows, ensuring that the selected DAM solution aligns with your specific requirements.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Step 4: Plan for scalability",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"As your organization grows and digital asset volumes increase, scalability becomes a critical factor in DAM system selection. Plan for future growth by choosing a DAM solution that can scale with your organization's needs over time.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Consider factors such as storage capacity, performance scalability, support for multisite or global deployments and flexibility to accommodate evolving workflows and business requirements. A scalable DAM solution ensures that your organization can continue to effectively manage digital assets and support growing user demands without disruption.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Step 5: Focus on security",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Protecting digital assets and sensitive data is paramount in today's digital landscape. Prioritize DAM solutions with robust security features to safeguard against unauthorized access, data breaches and asset misuse.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Assess the vendor’s security protocols and look for features such as role-based access control, encryption, digital rights management (DRM), audit trails and compliance with industry standards and regulations. By prioritizing security in your DAM strategy, you ensure that your organization's valuable digital assets are protected against potential threats and vulnerabilities.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"> Read more | ",type:"text",marks:[{type:"bold"}]},{text:"Understanding the digital asset management (DAM) process flow",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-process-flow",uuid:"5130879c-f98d-41d0-9e72-3de14e013740",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"7597ee6a-0d29-44f5-859f-22c258709363",heading:"Which industries utilize DAM",children:[{_uid:"d581ae8f-9fdb-4906-ae92-b9af5daa78b3",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Every industry is different. Examining how the top players in your industry have used DAM to boost cost-efficiency can provide you with the blueprint to enhancing your operations. Listed below are some industry examples:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM for food:",type:"text",marks:[{type:"bold"}]},{text:" As regulatory requirements increase every year, food companies need to develop operational agility by ensuring that employees have global access to product shots so internal and external creatives can find the content they need fast, making it easier to reuse assets.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM for apparel:",type:"text",marks:[{type:"bold"}]},{text:" Modern apparel brands that need video, image, 3D and ",type:"text"},{text:"product information to flow quickly",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/pim-software-guide",uuid:"e782f9ee-10a8-43be-9eac-212aaeadf7a4",anchor:null,target:null,linktype:"story"}}]},{text:" from photoshoot to e-commerce use DAM to automate time-consuming manual processes and automatically add tags and product info.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM for luxury:",type:"text",marks:[{type:"bold"}]},{text:" From pop-up shops to unexpected new collaborations, today’s luxury brands use Nuxeo DAM to add value to their creative and product content to conquer trends and dominate the market.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM for beauty:",type:"text",marks:[{type:"bold"}]},{text:" Companies in the beauty industry streamline the digital supply chain to ensure all products sold on e-commerce sites are featured alongside complete product information like ingredients.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM for advertising:",type:"text",marks:[{type:"bold"}]},{text:" Advertising agencies like ",type:"text"},{text:"TBWA",type:"text",marks:[{type:"link",attrs:{href:"customers/tbwa",uuid:"db9938a5-b069-40f3-b43f-afc68c51a6bc",anchor:null,target:null,linktype:"story"}}]},{text:" use ",type:"text"},{text:"Hyland’s Nuxeo Platform’s",type:"text",marks:[{type:"link",attrs:{href:"/platform/digital-asset-management",uuid:"17609e22-cb10-49dd-9002-716a62c377e1",anchor:null,target:"_self",linktype:"story",story:{name:"digital-asset-management",id:108599907126800,uuid:"17609e22-cb10-49dd-9002-716a62c377e1",slug:"digital-asset-management",url:"platform/digital-asset-management",full_slug:"platform/digital-asset-management",_stopResolving:true}}}]},{text:" configuration and customization tools to make it easier to search for internal content by creating a central commercial ",type:"text"},{text:"archive of content",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/legacy-archive-data-management",uuid:"14682987-e435-43b5-8fb4-c5cbd77a6b52",anchor:null,target:null,linktype:"story"}}]},{text:" with search and filtering to accelerate image browsing.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"DAM for media and entertainment:",type:"text",marks:[{type:"bold"}]},{text:" Film studios and gaming enterprises faced with high content volume, shrinking release windows and increasingly complex content creation and delivery ecosystems utilize DAM platforms to manage assets with complex metadata at speeds and scales that have become too much for legacy systems.",type:"text"}]}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"1a72d605-f66c-41d3-a1dd-1ad0735ab3b6",heading:"DAM use cases",children:[{_uid:"835dcd57-b419-4489-a532-aaee85c454e3",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Now that you have a clear idea of how different industries utilize DAM, let’s look at some specific DAM use cases within an organization:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Content production streamlining:",type:"text",marks:[{type:"bold"}]},{text:" DAM streamlines content production processes by centralizing assets, automating workflows and facilitating collaboration among teams.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Sales support:",type:"text",marks:[{type:"bold"}]},{text:" DAM empowers sales teams with access to up-to-date marketing collateral, sales presentations and product images, improving sales efficiency and effectiveness.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"E-commerce benefits:",type:"text",marks:[{type:"bold"}]},{text:" DAM enhances e-commerce operations by managing product images, descriptions and other digital assets, improving the customer shopping experience and driving sales.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Website asset management:",type:"text",marks:[{type:"bold"}]},{text:" DAM facilitates website asset management by organizing and storing web graphics, images, videos and other content, ensuring timely updates and seamless user experiences.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Social media management:",type:"text",marks:[{type:"bold"}]},{text:" DAM simplifies social media management by providing a centralized platform for storing, organizing and distributing social media assets, streamlining content creation and publishing workflows.",type:"text"}]}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"972a9ed2-b83b-4a3e-9a5e-27d1cc8b9bfa",heading:"What is the future of the DAM market? ",children:[{_uid:"450570f0-028d-4f57-887d-1d0c2f22be21",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Hyland’s Nuxeo Platform has been named a leader in ",type:"text"},{text:"Omdia report on the DAM market",type:"text",marks:[{type:"link",attrs:{href:"resources/analyst-reports/omdia-nuxeo/",uuid:"eee5c854-3f70-4731-8164-be7944ed2b5f",anchor:null,target:null,linktype:"story",story:{name:"omdia-nuxeo",id:108597985675846,uuid:"eee5c854-3f70-4731-8164-be7944ed2b5f",slug:"omdia-nuxeo",url:"resources/analyst-reports/omdia-nuxeo/",full_slug:"resources/analyst-reports/omdia-nuxeo/",_stopResolving:true}}}]},{text:". Our vision is fundamentally different than other vendors in the market. Here are three key trends we anticipate for digital asset management solutions:",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Intelligent DAMs with artificial intelligence and machine learning",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Over the next few years, digital asset management solutions will become more advanced as they merge with disruptive technologies like AI. ",type:"text"},{text:"AI reduces image hide-and-seek",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/ai-dam",uuid:"0200c633-5342-472c-9e7c-0f13fd2982d2",anchor:null,target:null,linktype:"story"}}]},{text:" by automatically tagging content with metatags, making it easier for human users to tag assets with metadata.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"The cost savings of AI-powered DAM can be monumental. As Hyland research shows, in 60% of cases where an asset can’t be found, it will be recreated, which can cost up to $30,000–$50,000 per asset that needs to be recreated. So if AI can automatically tag assets and eliminate this issue completely, there are substantial cost savings to be made.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Migrations to the cloud",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Digital asset management also has a role to play as a key enabling technology for organizations moving to the cloud. To ensure access to all assets, enterprises need to adopt platforms that support cloud deployment and upscale with user needs.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Cloud-friendly DAM",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/cloud-dam-benefits",uuid:"4462d70b-1c26-4541-8267-ec8732207fbc",anchor:null,target:null,linktype:"story"}}]},{text:" is critical for creating an online repository of data that a company can combine with data analytics to gather operational insights and turbocharging existing processes.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Accelerated creative processes",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Accelerating product development has proven difficult for many of the world’s largest companies. The biggest challenge is the tangled web of processes and workflows. Leverage DAM to:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Accelerate product introduction to grow market share",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Identify and create opportunities in design, development and go-to-market processes",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Provide an improved customer experience",type:"text"}]}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"76738111-0187-4fc1-bbb0-79e0ac04ef73",heading:"Brand management vs. DAM",children:[{_uid:"6ccfde10-0c35-4b6e-865d-e1ba55f75178",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Brand management activities involve defining, building and maintaining a brand's identity, perception and equity in the market. This is done through strategies such as creating brand guidelines and establishing brand positioning to ensure consistency across communications and experiences.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Over time, brand management capabilities have progressively been incorporated into DAM solutions as an integral component. DAM systems offer capabilities beyond traditional brand management, serving as centralized hubs for storing and managing brand assets while providing robust metadata management and permissions control features.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"By leveraging DAM, organizations can streamline brand management processes while addressing a broader spectrum of digital asset management needs. This integration of brand management into DAM empowers organizations to safeguard brand integrity, enhance brand equity and deliver compelling brand experiences across digital channels.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"55f67f7d-b4dc-4cb5-887d-8c75f2169961",heading:"DAM FAQs",children:[{_uid:"66d22c56-50d6-49da-85e7-1de23f61e687",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Curious about DAM? Here are some common questions and answers to get you started:",type:"text"}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"What is a digital asset?",type:"text",marks:[{type:"bold"}]},{text:" Any form of a digital file that an organization uses.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Who needs DAM?",type:"text",marks:[{type:"bold"}]},{text:" Any organization looking to optimize digital workflows can benefit from DAM.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"What is DAM SaaS?",type:"text",marks:[{type:"bold"}]},{text:" Its DAM offered as a software as a service, hosted in the cloud.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"What are the benefits of DAM for marketing teams?",type:"text",marks:[{type:"bold"}]},{text:" DAM streamlines the organization and distribution of marketing assets, enhances collaboration among team members, ensures brand consistency and improves time-to-market for campaigns.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Can DAM integrate with other software systems?",type:"text",marks:[{type:"bold"}]},{text:" Yes, DAM systems often offer integration capabilities with other software systems such as content management systems (CMS), customer relationship management (CRM) platforms, project management tools and design software, among others.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"How does DAM handle metadata?",type:"text",marks:[{type:"bold"}]},{text:" DAM systems utilize metadata to provide descriptive information about digital assets, such as title, description, keywords and copyright information.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Is DAM only for large enterprises?",type:"text",marks:[{type:"bold"}]},{text:" No, DAM solutions are available for organizations of all sizes, from small businesses to large enterprises, with scalable options to meet different needs and budgets.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"What are some common challenges in implementing DAM?",type:"text",marks:[{type:"bold"}]},{text:" Challenges include user adoption, legacy systems integration, metadata consistency and ensuring data security and compliance with regulations.",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"How does DAM help with rights management?",type:"text",marks:[{type:"bold"}]},{text:" DAM systems enable organizations to manage rights associated with digital assets, ensuring compliance with legal and contractual requirements and reducing the risk of copyright infringement and legal liabilities.",type:"text"}]}]}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Learn more about ",type:"text"},{text:"digital asset management (DAM)",type:"text",marks:[{type:"link",attrs:{href:"platform/digital-asset-management",uuid:"17609e22-cb10-49dd-9002-716a62c377e1",anchor:null,target:null,linktype:"story",story:{name:"digital-asset-management",id:108599907126800,uuid:"17609e22-cb10-49dd-9002-716a62c377e1",slug:"digital-asset-management",url:"platform/digital-asset-management",full_slug:"platform/digital-asset-management",_stopResolving:true}}}]}]}]},component:"Richtext"},{_uid:"12d55dd8-a52d-4b48-be9b-5792aacfb9ba",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"You might also like",type:"text",marks:[{type:"bold"}]},{text:":",type:"text"}]},{type:"bullet_list",attrs:{tight:false},content:[{type:"list_item",content:[{type:"paragraph",content:[{text:"The 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time-to-market",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/design-prototyping-pclm-brief",uuid:"4083f80e-eed5-4fc6-9a0d-eacefd2b1604",anchor:null,linktype:"story"}}]}]}]}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false}],component:"TableOfContents",content_width:"narrow",nav_orientation:"horizontal"}],ctas:[],author:[],component:"ArticlePage",languages:["en"],page_icon:"",page_type:"article",page_image:{id:108541899189349,alt:"Person sits at desktop computer with houseplants on desk.",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/7ce2829afb/work-from-home-1280x854_cropped.jpg",copyright:"",fieldtype:"asset",meta_data:{alt:"Person sits at desktop computer with houseplants on desk.",title:"",copyright:"",SitecoreGuid:"{4713309F-6F47-469D-82E9-2AC9E88C27A1}"},is_external_url:false},page_title:"Understanding DAM ",page_author:"",sitecore_guid:"{2F7A40AB-B6C5-4F75-AB9A-E184593ED576}",tags_products:["nuxeo"],redirects_from:"",lite_navigation:false,show_breadcrumb:true,tags_industries:[],noindex_nofollow:false,page_description:"Explore the essentials of digital asset management (DAM), a crucial system for organizing and managing rich media such as images and videos in any organization.",tags_departments:[],show_publish_date:false,show_reading_time:false,tags_capabilities:["digital_asset_management"],tags_integrations:[],canonical_override:{id:"",url:"",linktype:"story",fieldtype:"multilink",cached_url:""},page_content_title:"Everything you need to know about digital asset management (DAM)",exclude_from_sitemap:false,published_at_override:"",exclude_from_analytics:false,page_content_description:"Uncover the fundamentals, functions and benefits of DAM systems to optimize your digital workflows and elevate your organization's asset management strategy.",show_notification_banner:false},slug:"what-is-digital-asset-management",full_slug:"resources/articles/what-is-digital-asset-management",sort_by_date:null,position:-1300,tag_list:[],is_startpage:false,parent_id:108591509006686,meta_data:null,group_id:"6e71a3de-c589-4d44-ac13-bde684cdb5e8",first_published_at:"2026-05-29T18:53:31.269Z",release_id:null,lang:"default",path:null,alternates:[],default_full_slug:null,translated_slugs:null,_stopResolving:true},{name:"open-source-digital-asset-management",created_at:"2025-11-03T20:49:31.206Z",published_at:"2026-06-04T20:08:21.807Z",updated_at:"2026-06-04T20:09:16.700Z",id:108598768573401,uuid:"9ed56173-7969-4856-9aa0-b112060c53b7",content:{_uid:"abd8a22b-6367-4dab-9074-723bd87a8919",body:[{_uid:"ca327839-b7f6-42d7-885d-324539d42589",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Open source digital asset management (DAM) systems are catching the eye of more and more IT teams. Their open API model allow teams to solve infinite problems without adding tools or expensive customization.",type:"text"}]}]},ctas:[{_uid:"917f8563-ac6a-4261-a9b1-bf7a624e53cb",label:"Share",variant:"secondary",component:"LinkShare",i18n_share_heading:"Share"}],media:[{lcp:false,_uid:"b61c51c7-0fdc-4f05-9cdd-06917ef3fb3c",image:{id:108541785324618,alt:"Person works from home overlooking hills and a lake.",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/d7a4a3865a/remote-work-with-a-view_cropped-scaled.jpg",copyright:"",fieldtype:"asset",meta_data:{alt:"Person works from home overlooking hills and a lake.",title:"",copyright:"",SitecoreGuid:"{EDA378E4-F6A0-4ECF-AFA4-1E532CD439BF}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"Choosing Open Source DAM Software for Your Needs",component:"HeroArticle",i18n_minutes:"minutes",i18n_reading_time:"Reading time",show_reading_time:true},{_uid:"7d767ac8-64bd-43a6-8f42-56eda8272272",promos:[],content:[],sections:[{_uid:"d674e12c-5107-4bce-9479-332f331c3f66",heading:"Open source DAM vs. proprietary DAM",children:[{_uid:"8470ebff-1781-4cbb-bb8d-9fe1fd93b930",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"Open source digital asset management (DAM) systems are a popular choice because they have a public source code that anyone can view, and modify in their own instance. Development teams can easily initiate new features and create a customized DAM experience that meets their security needs, which will benefit the organization far beyond IT.",type:"text"}]},{type:"heading",attrs:{level:2},content:[{text:"Digital Asset Management: Open source software vs. proprietary DAM",type:"text"}]},{type:"paragraph",content:[{text:"The key difference between an open source ",type:"text"},{text:"DAM software",type:"text",marks:[{type:"link",attrs:{href:"platform/digital-asset-management",uuid:"17609e22-cb10-49dd-9002-716a62c377e1",anchor:null,linktype:"story",story:{name:"digital-asset-management",id:108599907126800,uuid:"17609e22-cb10-49dd-9002-716a62c377e1",slug:"digital-asset-management",url:"platform/digital-asset-management",full_slug:"platform/digital-asset-management",_stopResolving:true}}}]},{text:" and a proprietary DAM solution is that open source software has publicly available source code; a proprietary solution does not.",type:"text"}]},{type:"paragraph",content:[{text:"Proprietary platforms",type:"text",marks:[{type:"bold"}]},{text:" are sold ‘as-is’ — no personalization, no flexibility and they can’t be modified or extended (beyond any customizable features offered by the vendor).",type:"text"}]},{type:"paragraph",content:[{text:"Open source DAM solutions",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-process-flow",uuid:"5130879c-f98d-41d0-9e72-3de14e013740",anchor:null,linktype:"story"}}]},{text:" provide users with complete access to the source code to add new features and functionalities. When compared to prepackaged proprietary DAM solutions, free access to the source code:",type:"text"}]},{type:"bullet_list",attrs:{tight:false},content:[{type:"list_item",content:[{type:"paragraph",content:[{text:"Makes it easier to extend the platform to integrate it with an organization’s existing technologies",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Gives creative teams increased control over how users store and manage digital assets",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Allows the management systems to be more agile",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Makes security reviews much easier because source code is visible",type:"text"}]}]},{type:"list_item",content:[{type:"paragraph",content:[{text:"Encourages scalability",type:"text"}]}]}]}]},component:"Richtext"},{_uid:"b137ceda-1834-4140-a7b5-33ca75d0eccb",copy:{type:"doc",content:[{type:"paragraph",content:[{text:"This comprehensive DAM market report from Omdia analyzes 10 DAM vendors and details their strengths and limitations. Learn why Omdia named Hyland’s Nuxeo Platform, which includes a DAM solution, a Leader and awarded it the maximum score for advanced capabilities and solution breadth.",type:"text"}]}]},ctas:[{_uid:"d736980c-9b86-49ac-9837-f2cdbb2c47f2",link:{id:"eee5c854-3f70-4731-8164-be7944ed2b5f",url:"",linktype:"story",fieldtype:"multilink",cached_url:"resources/analyst-reports/omdia-nuxeo",story:{name:"omdia-nuxeo",id:108597985675846,uuid:"eee5c854-3f70-4731-8164-be7944ed2b5f",slug:"omdia-nuxeo",url:"resources/analyst-reports/omdia-nuxeo/",full_slug:"resources/analyst-reports/omdia-nuxeo/",_stopResolving:true}},pill:false,size:"medium",label:"Get the Omdia report ",inverse:false,variant:"secondary",children:[],component:"Link",background:"light",icon_after:"",icon_before:""},{_uid:"7279c633-2afb-4d6d-8f05-4f536548f567",link:{id:"17609e22-cb10-49dd-9002-716a62c377e1",url:"",linktype:"story",fieldtype:"multilink",cached_url:"platform/digital-asset-management",story:{name:"digital-asset-management",id:108599907126800,uuid:"17609e22-cb10-49dd-9002-716a62c377e1",slug:"digital-asset-management",url:"platform/digital-asset-management",full_slug:"platform/digital-asset-management",_stopResolving:true}},pill:false,size:"medium",label:"Learn about Nuxeo DAM ",inverse:false,variant:"tertiary",children:[],component:"Link",background:"light",icon_after:"arrow_right",icon_before:""}],site:"",media:[{lcp:false,_uid:"2e750825-86e7-4c4b-ba9b-d7aaab3d48bf",image:{id:108555386840372,alt:"Smiling woman working at a computer",name:"",focus:"",title:"",source:null,filename:"https://s3.amazonaws.com/a-us.storyblok.com/f/1023488/09e60a13f5/omdia-woman-computer.png",copyright:"",fieldtype:"asset",meta_data:{alt:"Smiling woman working at a computer",title:"",copyright:"",SitecoreGuid:"{FEB4D1C3-EAAF-46FD-8497-07805E8569E7}"},is_external_url:false},sizes:"",filters:"",component:"Image",responsive:true,smart_crop:true,aspect_ratio:"1"}],heading:"10 DAM vendors, 1 Omdia Universe report on DAM",component:"SectionCallout",background:"gradient-light"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"ce5b6f8e-3490-434e-b4d9-482c1e0d1da1",heading:"6 reasons to adopt open source DAM software",children:[{_uid:"129f1489-f1ef-48ba-af08-8702421f4471",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"There are many reasons to adopt an open source DAM solution, from customization options to ",type:"text"},{text:"cutting costs",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-roi",uuid:"d00fe442-6f34-4e56-8da2-c9f6d2b94da3",anchor:null,target:null,linktype:"story"}}]},{text:", and even the inclusion in active support communities. The top six reasons to adopt an open source DAM software include:",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"1. Increased agility with customization",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"As mentioned above, the public source code enables developers to ",type:"text"},{text:"customize and secure the DAM experience",type:"text",marks:[{type:"bold"}]},{text:" with features that are relevant to their environment. This means if the out-of-the-box platform doesn’t have a feature they want, they can build it themselves. They can change the entire content and ",type:"text"},{text:"product life cycle",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/product-lifecycle-management",uuid:"62c27bba-77e4-4742-a0a5-636fa7025431",anchor:null,target:null,linktype:"story"}}]},{text:", depending on their objective or the team structure. Just as importantly, visible source code allows developers to ensure applications meet even the most stringent security standards.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"2. Greater scalability",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Open-source DAM platforms provide ",type:"text"},{text:"increased scalability",type:"text",marks:[{type:"bold"}]},{text:" when compared to out-of-the-box DAM solutions. For example, when users add new assets to an open source platform, they can add new features to enable users to discover and protect those files.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Get details in this guide: ",type:"text",marks:[{type:"bold"}]},{text:"How and why Hyland’s Nuxeo Platform benchmarked 11 billion documents",type:"text",marks:[{type:"link",attrs:{href:"resources/downloads/benchmarks-11b",uuid:"4e21178c-c449-4f44-bafb-16f81cc6790a",anchor:null,target:null,linktype:"story"}},{type:"bold"}]}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"3. Cost-effectiveness",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"One of the most significant advantages of an open source DAM platform is that the licensing can be more cost-effective. For example, when an open source vendor is focused on support or hosting, it often means there aren’t expensive per-user licensing models. While there may be costs for storing a high volume of assets, it is still a cost-effective alternative to the high license and storage costs of proprietary DAM tools.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"4. Take advantage of open source marketplaces",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"With open source DAM solutions that provide a marketplace (",type:"text"},{text:"Hyland’s Nuxeo Marketplace",type:"text",marks:[{type:"link",attrs:{href:"https://connect.nuxeo.com/nuxeo/site/marketplace",uuid:null,anchor:null,target:"_self",linktype:"url"}}]},{text:", for example), users can deploy packages to extend functionality and integration points, or even contribute their own packages to deploy across multiple instances.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"5. Open source DAMs are also ready out-of-the-box",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Most open source DAM platforms have a ",type:"text"},{text:"comprehensive feature-set",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-features",uuid:"84bc4eae-818a-418f-9389-5eba79ddf587",anchor:null,target:null,linktype:"story"}}]},{text:" available immediately that is usable without writing new code. Default features enable users to make immediate impacts when adopting a new DAM solution.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Read more about ",type:"text"},{text:"digital asset management workflows",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-process-flow",uuid:"5130879c-f98d-41d0-9e72-3de14e013740",anchor:null,target:null,linktype:"story"}}]},{text:" and ",type:"text"},{text:"DAM taxonomy",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-taxonomy",uuid:"e4c35b06-d0f6-40fd-a445-6a7001e38c6d",anchor:null,target:null,linktype:"story"}}]},{text:".",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"6. Enjoy robust community support",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Many open source DAM tools have an active user community that makes collaborating quite simple. Easy accessibility to the community and all its knowledge means faster platform modifications and pathways to innovation.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"For example, ",type:"text"},{text:"Hyland Community",type:"text",marks:[{type:"link",attrs:{href:"https://community.hyland.com/",uuid:null,anchor:null,target:"_self",linktype:"url"}}]},{text:" (the interactive customer community for all of Hyland’s products) supports and highlights ways to enhance product use cases that may otherwise seem out of reach.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"6b473ade-87e9-4846-a8ad-43d41eeab161",heading:"Open source DAM limitations",children:[{_uid:"8d66e61c-4476-4467-85f1-cddf14f9061b",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Though there are many reasons to choose an open source DAM, there are some disadvantages to consider, including:",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"You need an experienced IT team",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"If you want to make use of the coding and customization options offered by an open source DAM platform, you need an experienced team of IT professionals with moderate development, deployment and coding experience.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"For some organizations, this requires investing in employees who have those skills. For others, it may mean either ",type:"text"},{text:"working with the vendor",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/vendor-relationship-management",uuid:"eb3907cc-87b9-46e9-8da7-5ddf39b55448",anchor:null,target:null,linktype:"story"}}]},{text:" or partners to ",type:"text"},{text:"manage your environment for an additional cost",type:"text",marks:[{type:"link",attrs:{href:"solutions/services/managed-services",uuid:"2c3e229c-3684-4f13-a8bd-bff475ad968b",anchor:null,target:null,linktype:"story"}}]},{text:".",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"You need to verify security",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"While your IT team has control over coding an open source DAM, they also need to take responsibility for keeping your assets encrypted and secure. Failing to protect your assets could leave you vulnerable to a data breach and other financial, legal and reputational damage.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Upgrade responsibilities remain with you",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"While open-source tools are great for getting you away from license fees and subscription costs, there are other potential costs. Costs like having an IT staff that can manage upgrade processes, or as is common with open source, the cost of paying for vendor support, can add to the bottom line. However, oftentimes these costs are still less than the proprietary licensing route.",type:"text"}]},{type:"heading",attrs:{level:3,textAlign:null},content:[{text:"Increased liabilities and warranties",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"Most proprietary software comes with a license agreement, warranty and indemnity protection, as the vendor takes responsibility for securing the platform and its internal code. Open source platforms don’t come with these protections because users modify the source code.",type:"text"}]}]},component:"Richtext"}],component:"TableOfContentsSection",heading_level:"2",hide_content_heading:false},{_uid:"97e2fdff-c013-495e-9d12-e21609e3a389",heading:"Choose your DAM system based on your needs",children:[{_uid:"fcfdc7a5-4318-47db-8011-12a48712b695",copy:{type:"doc",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Open source tools aren’t necessarily better than proprietary tools; they just have their own set of advantages.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"If you want a consistent, prepackaged and ",type:"text"},{text:"effective DAM",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/dam-implementation",uuid:"ee0e7588-cbce-4a95-902f-87b81f32e15a",anchor:null,target:null,linktype:"story"}}]},{text:", a proprietary tool may have the well-designed, prebuilt features you want.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"However, suppose you want a flexible, scalable and agile DAM system that can evolve with market changes.",type:"text",marks:[{type:"bold"}]},{text:" In that case, an open source tool like ",type:"text"},{text:"Hyland’s Nuxeo Platform for DAM",type:"text",marks:[{type:"link",attrs:{href:"/platform/digital-asset-management",uuid:"17609e22-cb10-49dd-9002-716a62c377e1",anchor:null,target:"_self",linktype:"story",story:{name:"digital-asset-management",id:108599907126800,uuid:"17609e22-cb10-49dd-9002-716a62c377e1",slug:"digital-asset-management",url:"platform/digital-asset-management",full_slug:"platform/digital-asset-management",_stopResolving:true}}}]},{text:" will be a better fit as it can implement features that complement your existing processes.",type:"text"}]},{type:"paragraph",attrs:{textAlign:null},content:[{text:"You may also like:",type:"text",marks:[{type:"bold"}]}]},{type:"bullet_list",content:[{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Product designing and prototyping: How DAM helps with a faster time-to-market",type:"text",marks:[{type:"link",attrs:{href:"resources/articles/design-prototyping-pclm-brief",uuid:"4083f80e-eed5-4fc6-9a0d-eacefd2b1604",anchor:null,target:null,linktype:"story"}}]}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Case study: Global beauty brand manages assets across enterprise",type:"text",marks:[{type:"link",attrs:{href:"customers/beauty-company",uuid:"7539029c-b73e-4ea1-b691-969caddba6be",anchor:null,target:null,linktype:"story"}}]}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"Omdia Universe report for DAM | Hyland a Leader",type:"text",marks:[{type:"link",attrs:{href:"resources/analyst-reports/omdia-nuxeo/",uuid:"eee5c854-3f70-4731-8164-be7944ed2b5f",anchor:null,target:null,linktype:"story",story:{name:"omdia-nuxeo",id:108597985675846,uuid:"eee5c854-3f70-4731-8164-be7944ed2b5f",slug:"omdia-nuxeo",url:"resources/analyst-reports/omdia-nuxeo/",full_slug:"resources/analyst-reports/omdia-nuxeo/",_stopResolving:true}}}]}]}]},{type:"list_item",content:[{type:"paragraph",attrs:{textAlign:null},content:[{text:"What can you do with Hyland's Nuxeo 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