The Official Blog of Nonprofit Website Solution by Web Partner Group

Benefits of Non-profit Flash Design

noreply@blogger.com (NonProfit Website Solution) — Fri, 24 Jul 2009 01:37:00 +0000

Non-profit website has to offer and encourage becoming involved more than an ordinary web presence.

But non-profit designs are much alike any other website according to the practices they maintain. They should be friendly to users, possess easy navigation, appropriate design elements, such as fonts and colors, and nice design in general.

But how to create a good website if your organization is non-profit and web design services are not so cheap today? Of course, you can make use of website templates which in great variety possess ease at use and are quite affordable at present. Taking into account contemporary development of web technologies, the most popular layouts which will appear an excellent choice for any kind of website are flash templates, due to their interactive features and live action facilities. They are considered to be the best solution for your non-profit website as well as they help you to embody the aims of your non-profit organization within your website design in the most effective and successful way.

As your non-profit organization website is aimed at addressing to people and encouraging them to get involved in some particular activity, you should draw their attention to the most important sections of your website. Making use of flash technology you will create the most impressive and vivid banners to solicit donations, invite donors, volunteers, and media to collaboration. Such indicators will be undoubtedly noticed by all visitors and won't leave them indifferent.

Your non-profit organization site is also pointed at familiarizing people and other organizations with the particular field of social activity you are involved in, which means that you should present relevant content and information. Using flash technology to establish your website you will be able to fill it with most sufficient content, including topical animations, videos and audios for making the most dramatic impression.

Besides, your non-profit organization website designed on the basis of flash templates will cause no obstacles with cross-browser compatibility. It will run smoothly on every computer where Flash Player is installed, no matter what kind of web browser the viewer uses. So this is another benefit of establishing flash-based website for your non-profit activity.

Flash technology helps you to establish the most striking dynamic website for your non-profit organization which will address to hearts of all visitors persuading them to donate and help.

Do It Yourself or Do It For You? Weighing Out Your Website Options

noreply@blogger.com (NonProfit Website Solution) — Tue, 26 May 2009 07:21:00 +0000

Not Internet savvy? You can still take control of your website. (Photo by eiskalt)

Being a non-profit doesn't mean you have to scrimp on everything. Start by hiring a professional, then take over

We all know that financial resources are an important asset for non-profit organizations. Non-profits simply don't have the luxury to spend on projects or events that do not contribute to the accomplishment of their goals, whatever these may be.

There was a time that websites or webspaces were considered a luxury by many people. But as Internet usage grew, it is unquestionable that web presence is an important asset as well, especially for non-profits that need to spread awareness about their goals and their very existence.

Unfortunately, having a website is not enough; if you're not going to have an effective website, you may as well not have a website. Effective non-profit websites are attractive and communicates to visitors immediately what the organization is all about. Its purpose is not only to provide information about the non-profit, but also to attract visitors to supporting or joining the non-profit.

Words are not enough. Websites are a highly graphic experience, so the overall look and feel of a website should be perfect for a non-profit. Here is where we now ask: would it be better to do it yourself, or have somebody else do it for you? Both options have its pros and cons that are well worth considering. However, do remember that you are not limited to choosing just one option, since you can do both anyway. This will come in stages.

Do It For You

As mentioned before, your non-profit website should give visitors an idea of what your organization is all about; plus, it must be pleasing to the eye, easy to use, and functional all in one. This probably sounds pretty complicated if you're not into surfing the net or web design in general. Even if you do have an idea of what you'd like your website to look like, you may not have the skills, knowledge, or software to execute it.

Having a website is important, but worrying about the web design should probably not be the priority. Even if you have staff that has basic knowledge of HTML, hiring professional web designers is still a better option since initially, they would be able to work not only on the web design, but also the website's usability and search engine optimization (an awesome design does not necessarily translate to user- and search engine-friendliness). You're paying web designers for their knowledge of coding, graphic design, web design trends, and visual communication; thus it may be best to leave your website's design to the experts (at least at first).

Useful tips:

Check the portfolio of the designers that you're planning to hire. You will see right away if their design philosophies match with your taste or your organization's needs.
Web designers usually have testimonials on their websites. Review these testimonials and the websites created for these clients, to see if they really were actual clients. You can also contact these clients via their websites.
More expensive does not necessarily translates to better. There are a lot of web designers out there that offer relatively affordable rates especially to non-profits.
Why not go for the whole package? Instead of just enlisting the services of a designer, go for a web development firm that offers web design with a content management system.

Do It Yourself

After having your website created for you, the next step is maintaining it. With the right website software/provider, you can still have the capacity to update your website, whether or not you are Internet savvy. Maintaining a website basically involves updating the content regularly, posting pictures and updates, and quality assurance - making sure that all the pages of your website are active and do not have broken links or images.

If your web designer tells you that you need him/her to update your website, consider hiring somebody else instead. Ideally, your web designer will be in charge of the design, but not the maintenance. That's why many web designers use content management systems so that their clients can be independent from them and update their websites by themselves.

Useful tips:

Always update your website's content regularly. Some visitors may go to your non-profit website to check out the news, events, and activities that your organization is involved in.
Keep your website's content short, simple, legible, and plain. Your website is not a scientific journal so you don't need to impress anybody with heavy jargon.
Try to learn a thing or two about image editing so you won't have to rely on web/graphic designers for the photos or images you'll put on your website.

How do you know you're ready?

Once your designer has set up the essential non-profit website elements, you can start easing yourself in and eventually takeover the maintenance of your website. While your web designer is coming up with a the mock design for your site, start working on the content so that when the template is ready, all you'll need to do is insert your content. Some web development firms offer support and training that can help you understand the backend and how to update your web site.

What technique works/worked for you? Let us know what you think!

What Should You Put In Your Non-Profit Website?

noreply@blogger.com (NonProfit Website Solution) — Tue, 14 Apr 2009 03:17:00 +0000

Photo by scataudo

To survive the Internet, always remember that Content is King

Websites are basically online publications that show the world what your non-profit is all about. I've seen a lot of individuals or organizations that get so much into the hype of creating their own website, but once they have it up and running, they neglect to update its content. That is a major no-no, for both search engines and real-people visitors alike. Unfortunately, this happens because many people or organizations make websites thoughtlessly. They don't have a clear vision of what the website will become, or how it will serve their purpose.

For most non-profit websites, the primary goal is to establish an online presence, so that people can have access to information about your organization easily and anytime they like. Sometimes, you might find yourself running out of ideas on what to put on your non-profit website or blog. The trick to keeping an updated website is to have a list of categories for your content that should serve as a guide while brainstorming for content.

The following are some useful content categories for your website:

Your non-profit's events or activities

If your organization has a lot of activities going on, then your non-profit website is the best place to announce and document these events. Keep a calendar events on your homepage to let people know upcoming events and how they can participate. Then while these events take place, take some pictures and create a short or long recap on what happened during the event. This not only adds content to your website, this also lets people all over the world see what your non-profit is doing and how you're succeeding at it.

Your non-profit's point of views

This would basically serve fill out the News section for your website. Contantly talk about current events, causes, and other issues that affect your non-profit's mission. For example, Greenpeace.org has a Greenpeace News section where they keep track of environmental laws, movements, and actions that are against or for their cause. Of course, don't be lazy enough to copy and paste news stories from other news websites; just be sure to take a quote or two, then add your thoughts or comments about the story.

Your non-profit's expertise

Majority of people out there surf the Internet to search for directions, instructions, or basically tutorials on how to do something. Why not use this to your own advantage? Writing about stuff you know helps your visitors learn something from your website. For example, if you're a non-profit that supports underpriviliged kids in schooling, then go write on your experiences about how you befriend a child, make them feel safe, have fun with them, etc. Talking about your experiences and expertise can also benefit you in the long run, because as you look back, you'll get to see the things you've learned and how much you've improved since then.

Ideally, your non-profit website or blog should be updated every week, to keep people interested and coming back. A regularly updated website also improves your website's ranking in search engine result pages. Keeping your non-profit website updated should be a breeze, and you shouldn't worry too much whether your audience will like what they see. Just be honest and have fun. Plus, make sure that you don't get too stressed when updating your website, or else you'd really lose interest in doing it and see it as a task. You can avoid unnecessary stress by using a convenient Site Builder that helps you focus only on what you type and frees you technical issues like layout, publishing, and HTML.

Recognizing Volunteer Efforts Using Your Non-Profit Website

noreply@blogger.com (NonProfit Website Solution) — Tue, 31 Mar 2009 05:41:00 +0000

Use the Internet to proclaim to the world just how great your volunteers are -- trust us, they'll appreciate it

Volunteers are angels in disguise. If it weren't for volunteers, organizations might find it difficult to go through its daily operations without digging into the non-profit's funds. Volunteers enable non-profits to help others, achieve their mission, and get far. What's more is that volunteers aren't people that are idle and don't live busy lives. Oftentimes, they come to the non-profit headquarters straight from work, during weekends, or in-between. They fit volunteer work into their busy schedules, just so they could help out.

Now that we've established how great volunteers are, no matter what they do, it's high time we do something great to recognize their efforts. They may say that a simple thank you or a small gesture is all they need, but if you can show your appreciation in an easy way, without making them feel obliged, why not do it? Your non-profit website is a communication gateway not just for people wanting to know more about your organization, but also for people already in your organization.

Non-profits are about maximizing their resources, so you may as well maximize your non-profit website and use it as a tool to recognize the work your volunteers have done.

Dedicate a page for your volunteers

There's no limit to the number of web pages (at least in the web sites we provide), so there is no reason to skimp on this. Call this page "Our Volunteers" or "Awesome Folks" or whatever term you refer to your volunteers. On this page, you can feature success stories and recognize the individual accomplishments of the people that volunteer for your organization. You can update this page on a weekly or monthly basis, depending on your time. It's better if these stories are told from their own words - what challenges they faced while working on a particular task, and how they got to overcome these challenges and accomplished the work.

Have a Volunteer-of-the-Month feature in your non-profit website

If for-profit firms can hold Employee of the Month recognition awards, your non-profit organization can do so too. However, if there aren't enough funds to hold such an event, you can use the non-profit website instead. Create a feature page for the Volunteer of the Month - show some pictures, do an interview, share his/her story, why and how he got into volunteering, his other volunteering efforts, and life outside of volunteering. Once the page is created, send an email newsletter to all subscribers or users of the website so they'll know about it.

Store volunteer resources online

Make your volunteers' life a bit easier by uploading guidelines, documents, and forms that they would need. Just be sure that these documents are not private or confidential, if you're storing them on a public web page. Alternatively, you can make use of free services like Google Docs to store your documents, and include the emails of your volunteers on the collaboration list so they can have access to it.

Provide an update on the people you help

Volunteers are happiest when they see that the people that they've helped have succeed in life, that somehow, their efforts did not go to waste. Create another "Success Stories" page, this time for your clients, so that the volunteer teams that were involved would see how they have succeeded in helping these folks. For example, if your non-profit organization is into helping children find the right education, go ahead and feature the ones that made it through college, have graduated and found better jobs. Get in contact with them and we're positive that they'll tell you, in their own words, how great their volunteer tutors were.

These are just some ideas to get you started. There are still so many ways to show your appreciation to the amazing volunteers that you have, whether online or offline. Whatever method you choose, always be sure that you keep your volunteers motivated and appreciated. There's no greater reward than for them to know that they are doing something worthwhile and that they are recognized for it.

Great Internet Services to Promote Your Non-Profit Website

noreply@blogger.com (NonProfit Website Solution) — Fri, 20 Mar 2009 06:32:00 +0000

It's about time you "techie-fy" your organization and make use of these popular Internet services

Non-profits are essentially bootstrapping organizations, so you must always be on the lookout for free services that provide an effective means to further your organization and raise more funds. Some companies that do not necessarily exclusively target non-profits still offer great services that can be maximized by your organization.

Google Grants

When you do a search using Google, have you ever noticed the Sponsored Links row or column at the top of the page? These are link ads that have been paid for using Google AdWords. A brief explanation on how AdWords works. You create an AdWords account, then select and purchase keywords where you'd like your ad to appear in. For example, if you pay for the keywords "non-profit resources" and somebody does a Google search using these terms, your ad will appear in the Sponsored Links section of the results page for this search. It's a lot more complicated since you'd have to gauge which keywords are often used and how much you are willing to pay for them, but in a nutshell, it works like that.

Google Grants works exactly the same way as Google AdWords, except it provides these keywords for free to eligible non-profit organizations. Using Google Grants, you can promote your non-profit website for free to your targeted public. If you want people interested in cancer benefits to know about your organization, then select the keywords these people would most likely type in their search. Google provides a daily keyword budget of $329 to non-profits that meet their requirements. It's a pretty good deal considering how popular Google is as a search engine, and how reliable they are as an Internet service.

Facebook Pages

Facebook is a popular social networking tool, and it has 175 million active users. Pages is a feature in Facebook where you can create a page that looks like a profile for your organization, except more than one users from your non-profit can update and administer this page. On this page, you can add information about your non-profit to keep your customers, donors, and other publics updated and engaged. It's a very good marketing tool because you're able to see who and how many people support your organization (those that have become fans), and they get to promote your organization for free. When someone claims to be a fan of your Page, a link to your Page appears on their profile page and news feed (this will depend on their settings though), where their friends can see it.

Since we're on the topic of Facebook, you can also use the Facebook Causes Application to gain supporters for your non-profit. The disadvantage of Causes is that it is an application that has to be added, so you can only reach people or make them supporters if they add the application to their profile page (some people may not like adding applications).

YouTube Non-Profit Program

Many non-profits use YouTube to upload their videos, but did you know that YouTube has a special, enhanced services for non-profits? By signing up with the YouTube Non-Profit Program, your organization gets increased upload capabilities and premium branding for your non-profit channel. If your non-profit produces a lot of video campaigns then you will definitely benefit from this service, since it will save you server space, bandwidth usage, and let your supporters spread the video through embedding or passing on the link.

Free press release distribution sites

Spread the word about your products or services using free press release distribution sites. Press release distribution is an neat SEO trick that increases your non-profit organization visibility in search engine results pages. Just search for "free press release distribution" and you'll find dozens of lists and services. The downside is, some of these services are not that easy to use, may offer limited benefits, and try to get you to upgrade to a paid service. You could opt with paid press release distribution sites too, if your budget allows it, but in my opinion, the free ones are already effective enough.

There are so many other great sites out there that do not necessarily target non-profits, but do have non-profit enabling services (intentionally or not). You just have to do your research and be a little more creative when using these services.

Of course, most of these surprise marketing tools will be useless unless you have an official non-profit website. After all, what's the use of having an advertisement in Google result pages or Facebook pages if you can't point them to a direction where they can formally learn more about your organization? And remember, promoting your website is just the beginning of the marketing process; to retain donors you have to keep them involved using online non-profit tools such as email newsletters, online event calendars, and online donations forms.

Create a Hassle-Free Nonprofit Website

noreply@blogger.com (NonProfit Website Solution) — Mon, 16 Mar 2009 02:02:00 +0000

When you're targeting all kinds of visitors with different backgrounds, it's best to keep your site as easy to view as possible

Web 2.0 enables us to enhance our websites through so many ways, and a popular and easy method comes in the form of applets. Applets or widgets are developed to inject more dynamism, personality and interactivity in the seemingly impersonal system that is the Internet. With so many free and affordable scripts and widgets, it becomes so easy to indulge and add everything to your website.

Widgets require certain technical requirements for the user to view them properly, like JavaScript-enabled browsers, fast Internet speeds, and screen resolutions. Not all people have the same set of software and computer know-how, though. Your goal for your website may be to impress your visitors, but going crazy with the thingamajigs may turn them off all the more. Or, your visitors may not get what they intended to find when viewing your website, because all the widgets and dynamic content (i.e., automatic streaming music, pop-ups) distract them away from important information.

The website is a very effective tool for reaching the public; depending on its quality, nonprofit websites can help generate attention, funds, and volunteers. Sometimes, we badly want our website to be so impressive that we tend to overdo the design and add all kinds of applets that make the site look fancy to us. But in the process, we realize that implementation is not as easy as we had thought (or had been promised to). Based on experience, some unwanted results that applets usually cause include the page suddenly crashing, the layout is altered, some content or parts of the page disappear, or an annoying error dialog box appears every time the page loads.

As a non-profit organization, understanding diversity should come naturally. We all have different experiences, situations, and opportunities - computer and Internet usage included. The problem with with web design is that we can't impose to everyone what their systems should be like, just so they can view the website properly. Of course, some will tell you to download Adobe Flash or have JavaScript enabled, but they do so because having these programs are essential for the web site's functionality. If it's just for widgets or unnecessary scripts, you cannot and must not tell your visitors to enable JavaScript or download certain programs.

Even when you find that the widgets you're using all work properly, think again. The overall code may be compatible with your computer's system, but it may not be with other configurations. If your nonprofit website is a little more complicated (i.e., contains a lot of JavaScript and other scripts), testing is a must. Try browsing your website using different browsers and versions of these browsers, and in different operating systems and Internet speeds. If multiple computers are not available, an easy route would be to test via free compatibility testing providers like Browser Shots. (You can find more providers in Smashing Magazine's excellent review.)

Keep It Simple, Stupid" (KISS) is a great principle to live by when creating or designing a nonprofit website. As it frankly tells us, it is wiser to keep certain things at a minimum. "You Aren't Gonna Need It" (YAGNI) is another great philosophy. Although coined for software engineering, I think it applies to web design as well - don't add widgets or scripts that your visitors will not need. A personal philosophy of mine is "Don't Go Crazy", (DGC) but it doesn't make much for a witty acronym, does it?

Before I wrap this up, here are some tips to keep in mind before implementing scripts or widgets:

Ask yourself: does your website really need it?
Ask yourself: is there no simple way to achieve/implement the desired results/actions? (e.g., using Flash or an image rotator script when you can use an animated GIF instead)
Check the size and compatibility information before placing the script or widget. JavaScript libraries usually include this information.
Set a maximum number of widgets to be added to your page.
Make sure the widget design complements your website.
Perform browser and compatibility testing.

No doubt, scripts and widgets are awesome. But just like everything else, they must be used in moderation. Use only what's right. Nonprofit websites cater to a larger set of people. The less requirements in viewing the website, the better. Creativity and interactivity are still possible even without the help of all these gadgets.

An Introduction to Nonprofit Website Design

noreply@blogger.com (NonProfit Website Solution) — Wed, 04 Mar 2009 15:36:00 +0000

A nonprofit website should reflect the nonprofit's mission, identity, and commitment

A website is an efficient tool for nonprofits to draw people into wanting to learn more and work with/donate to their organization. Since its primary goal is to attract people, most nonprofits stay on the safe side and create a clean, structured and professional-looking website design. There is absolutely nothing wrong with wanting to do this, but if all nonprofits move towards this direction, then there is also nothing that would distinguish one organization from another. Plus, Web 2.0 is now much more vibrant and leaves a lot of room for customization. Nonprofits should be bold enough to take risks in website design, as this is more likely to earn them points in the eyes of a visitor.

Whether you are working with a designer or by yourself, it is important to remember that the nonprofit website should reflect the organization’s mission, identity, and commitment.

Add subtle graphics and use colors that represent the nonprofit.

What does your nonprofit do? If you are an elementary school, place images of students from your school in certain areas of the site and use more (primary) colors outside the official school colors. If you are a hospital, check that the design is clean and not too bold; use shades of blue, a touch of red and lots of white space. For charity websites, graphics can be used to highlight your cause and how much support you’ve been getting, to entice website visitors to help out as well. It all really depends on what type of nonprofit you are. The more aware you are of your identity, the easier it will be for you and your designer to come up with the appropriate website design.

Have a plan for the website copy.

Non-designers may sometimes think website design is simply about the graphical elements of the website. It is not. Website design also includes the text or website copy. When planning the overall layout, think about the text that will appear on your site: how much per page, how they will look like, and how they will be laid out. Don’t be afraid to play around with typography. When used properly, different fonts, font sizes and/or font colors can help add life to your website by making certain text pop out from the rest (but don’t overdo it, naturally!) Keep the font size at a readable level. When writing copy, keep it short and pleasingly easy to read. Remember, the best way to attract donors or volunteers is through honesty – just be straight to the point and avoid unnecessary spiels or gimmicks.

Keep in mind that you are still a nonprofit.

You may have fun in coming up with your organization’s website design and that is perfectly fine, even encouraged. But do remember that you are still a nonprofit so your website should not be too much of a pleaser – maintain a restraint over the special effects, trendiness, and creativity that might appear on the nonprofit website. The idea is to be lean: maximize but not overdo and do only what should be necessary in making an interesting nonprofit website design. Also, do not forget certain page elements that visitors will be expecting from a nonprofit website.

It is always good to be experimental and shake things up a little. When attempting to insert some playfulness onto your website design, you may want to consider consulting or working with a professional website designer or a web application development company. Designers also have a different (and more technical) perspective in web design, and could guide you in achieving the maximum potential for your nonprofit website.

Social Networks: A Fun Twist to Online Fundraising

noreply@blogger.com (NonProfit Website Solution) — Sat, 28 Feb 2009 08:13:00 +0000

Don't know where to start with online fundraising? Try the fun side--social networks.

As most nonprofit organizations say: it's friend-raising before fundraising. And what fun way to raise friends and funds than through social networks. Yes, you can promote your cause and raise funds through the many social connectivity sites that are around just about every corner of the information superhighway. These cyber communities come in all shapes and sizes so there's sure to be at least one or two that will suit your nonprofit organization.

Although signing up with any one of these social networks takes just a few minutes, building your nonprofit organization's set of connections will involve time, patience and careful planning. However, once your network of friends is established, maintaining it will take a minimum of just a couple of hours a week.

Ben McConnell, co-author of the book Citizen Marketers: When People are the Message, says "Friendraising before fundraising creates better friends who will lend you their time, their attention or if you do an exceptional job of creating trust, their money."

There are a lot of advantages in using social networks for fundraising.

Signing up is FREE.
Most of these sites provide you a space for blogs, chats, photo-sharing as well as other tools that help your nonprofit organization connect with prospective friends and donors.
Most of the people on your donor list are, in all probability, already members of one of these online communities. This gives you a good headstart in building your network. Not to mention they'll now think of your nonprofit as a really "cool" organization.
Social networks provide your nonprofit organization a structure where friends, donors, volunteers and beneficiaries can participate--not just spectate.
You get to share information technologies with other groups and vice versa. The cycle of generosity continues.
Your nonprofit organization is instantly empowered to share its message to a global community through photo galleries, appeal videos, forums, and network alerts.
Your target audience gets to know and understand you more and may consequently go the extra mile for your nonprofit organization--without you having to ask them to.

There's more...but your nonprofit will discover the rest of these advantages once you've signed it up and patiently worked on maintaining a network of friends within one of these social online communities.

Let the fun of friend-raising and fundraising begin!

More Than a Nonprofit Website

noreply@blogger.com (NonProfit Website Solution) — Wed, 25 Feb 2009 10:29:00 +0000

Use your nonprofit website to generate volunteer activities

Given that you’ve got a great nonprofit website – nice design and good content, but there should be more to it.

You can do a lot of things through your website. It’s not only limited to information dissemination, fundraising and marketing your nonprofit organization. Web technologies also provide ways to efficiently manage a volunteer program of your organization. Here are some ways to maximize the use of Internet, particularly your nonprofit website, for your volunteer management:

Online Recruitment

Online recruitment uses internet as portal in employing volunteers. Although online recruitment will not replace traditional recruitment, such as through word-of-mouth, events, newspaper ads, local volunteer center, direct mail and radio/TV ads (these nonprofit recruitment strategies focus only on a specific group of volunteers confined in a single community or area), having an online recruitment in your nonprofit website is the most cost-effective way to reach out and provide updated information to individuals who may want to volunteer.

With online recruitment you can reach out to a more targeted group of volunteers with specific expertise, such as grant-proposal writer, an accountant, and a lawyer whose expertise is on nonprofit organization’s set up. Also, the online recruitment caters to volunteers who prefer to transact with the nonprofit organization through the use of Internet such as gathering volunteering information on your website and signing up an online registration form.

Online Volunteering

Online volunteering emerged as the use of internet flourishes in the United States, and then to the rest of the world. This kind of volunteering accomplishes volunteering tasks, completely and partly, through the use Internet and computers at home or at work offices.

This group of volunteers prefers to do volunteering tasks online rather than onsite. These individuals are those who are restricted with time constraints, those who are with disabilities and physically incapacitated, and those who are restricted with personal commitments.

Since online volunteering is not confined within a single community or area, your nonprofit organization can take full advantage of using the volunteering services of those who are restricted by location and time. Also, these volunteers are willing to use their own resources such as computers, software and expertise for free, thus augmenting your expenses compared with accommodating onsite volunteers.

These online nonprofit activities will not replace the traditional and existing recruitment and volunteering tasks. But utilizing these activities in your nonprofit website will help you reach out more with less resources. Technologies are developed to help the community and to do more, so why not take advantage of these technologies through your nonprofit website? Think about it.

Seven Good Reasons to Use the Internet for Fundraising

noreply@blogger.com (NonProfit Website Solution) — Mon, 23 Feb 2009 09:07:00 +0000

Photo by HowardLake

In this day and age, children to CEOs use the internet to play or transact business. And nonprofit organizations will do well to catch on and use the internet to their advantage, most especially in fundraising.

The negative mindset of the internet being a risky place for monetary exchange continues to fade as commercial websites and web vendors develop online security for their customers. The same can be done by nonprofit organizations.

Afterall, more and more people are getting used to the idea of buying stuff online, so why no even donate online? While online fundraising may not totally replace conventional fundraisers, nonprofits will boost their funds by enhancing traditional fundraising activities with secure online methods.

Here are seven good reasons why your nonprofit organization should start harnessing the power of the net for fundraising:

Your nonprofit organization gets a “facelift” when you tell donors and contributors that you have a website or your website can now accept online donations.

Updates about your nonprofit organization’s cause and beneficiaries can straight away be published online and made available to potential donors and contributors all over the world.

It will just take minutes for your nonprofit organization to revise communication formats such as e-newsletters, sponsorship emails, and appeal videos.

The internet can provide your nonprofit organization with unique information tools that can be easily accessed by members, donors, contributors and beneficiaries.

Interaction among your volunteers and resources are easily facilitated through internet communications matrices your nonprofit organization creates for them.

Fundraising events for your nonprofit organization can be publicized in new and exciting ways such as video streaming, webcasts, podcasts, email, and more.

The web version of your nonprofit organization’s promotion and public relations can enhance traditional materials such as printed brochures, electronic brochures in CD-ROMs, and personalized proposals.

Don’t be left behind in this internet age. Start channeling the forces of the worldwide web today to the advantage of your nonprofit organization.

Making Your Nonprofit Organization a Multifaceted Gem

noreply@blogger.com (NonProfit Website Solution) — Wed, 18 Feb 2009 13:52:00 +0000

Photo by nikilok

Understand what motivates your volunteers to maximize their full potential

Volunteers are multifaceted like a diamond. They have different motivations and personalities. But as the head of your nonprofit organization, appreciating these differences and carefully planning their roles in your organization will bring each facet fit together and be as one shining gem in your nonprofit field.

Based on Bureau of Labor Statistics' Economic News Release for Volunteering in the United States in 2008, around 61.8 million people or 26.4 percent of the total population volunteered to one or more organizations between September 2007 and September 2008. These volunteers came from different age groups, races, educational attainment and employment status. Though with different backgrounds and cultures, these volunteers were bound by the common mission of the organization that they got involved in.

With the vast differences among volunteers, it important that you truly understand what encourages and motivates them to unselfishly give their time and resources for the welfare of others.

Motivated by Accomplishment

These volunteers are focused on realizing the organization’s mission and are motivated in making things happen. They have a strong sense of purpose and a strong commitment towards achieving their goals. They love taking risks and challenges, and over-coming difficult situations. Nothing can make them stop and change their focus on achieving things. For them, failure is not an option. They are well-organized and have a great time management. They have their priorities established and have a well-detailed game plan on achieving things.They are passionate about learning new skills and are conscious about self-improvement. They welcome criticism as a challenge to improve their performance.

Motivated by Relationship

These volunteers have a talent for human relations. They enjoy working and dealing with different kinds of people and give importance on building relationships with others. They are focused on achieving goals with little or no conflict at all.They are sensitive to the feelings of others and are compassionate. They always seek to give support and help others. They love showing appreciation to the people for the things they do. Although this kind of volunteers may take criticisms personally, their role in the volunteer community is to bring balance and give sense on being part of the team. They are likely to participate in an organization where their colleagues and friends are volunteering in and be part of a nonprofit organization with a mission that they are truly passionate about.

Motivated by Change

These volunteers have a charming personality that they use on influencing people to bring changes in the community. They can express themselves eloquently and enjoy intelligent conversations with others. They are natural born leaders and love to be in charge of things. They are very logical, well-focused on their goals and sure of their actions. They gain sense of fulfillment when things are done, and they love public recognition and high status-quo. They love to seek opportunities to innovate things. Though this kind of volunteers may be perceived as autocratic and demanding, their presence give confidence for the team. They are happy when things are accomplished and stressed when everything is in chaos and nobody seems to be in-charged.

Spend time on knowing your volunteers and maximize their full potential to achieve your nonprofit organization's mission. Plan and execute a good volunteer management program so that your organization will be a precious gem like a diamond. Remember that a diamond is just a mineral carefully polished and cut on the right angles. Make sure you plan and do it right.

Organize Your Homepage Layout to Keep Visitors on Your Website

noreply@blogger.com (NonProfit Website Solution) — Tue, 17 Feb 2009 03:07:00 +0000

"Do not judge a book by its cover."

These are very popular words of wisdom, but the truth is many of us still really do it. In the Internet age, most of us often judge a website by its homepage. When we click a link and we don't immediately like what appears, we can leave the page in so many ways: click the browser's close button, do another Google search, or type another URL address. Even if your website content is very interesting and relevant, if the homepage (the landing page of your website) is not laid out carefully, visitors would be most quick to exit the page.

When designing a website, you must understand the browsing behavior of Internet surfers. Website visitors scan a web page using an F-shaped scanning pattern, scanning only the first two horizontal areas and the left-side vertical area of the page not strictly in that order). They do not read everything written on the homepage, unless something in that page really catches their attention. A properly laid out homepage is organized, well-thought, and takes into consideration this website scanning behavior.

Here are some tips on organizing your homepage layout:

Get rid of the splash page.

If you think a very flashy splash page will impress your visitors, think again. Splash pages can have the opposite effect and make visitors leave your website. There are websites that have specific purposes for splash pages; but a typical nonprofit website does not really need one. Visitors arrive at your site looking for information that they can use, not nice animations that they can look at.

Conserve vertical space.

A common consideration in web design is the width of the layout, but height is also an important factor. As much as possible, place all important details and links at the visible portion of the page, where visitors won't have to scroll down. The Nonprofit Technology Network website (nten.org) is a perfect example:

(Click the image for a larger view)

Here, we see that content is strategically positioned to target new and returning visitors. The top area of the page contains mostly call to action links - donate, contact, become a member, newsletter sign up, and attend an event, just to name a few. These links invite new visitors to other pages of the site; and typically, when visitors browse a nonprofit website, they are most likely looking for call to action links or buttons. At the center of the page is a short description of NTEN - a great way of introducing the network briefly, and hopefully, attract the visitor to stay on the site.

The contents at the bottom of the page are targeted for visitors that are already interested in reading more about NTEN - new blog entries, more about links, important issues, and most importantly, basic contact information at the footer.

Go easy on the banner.

The website banner is typically the place for the organization's name, logo, and slogan. For nonprofit websites, the simpler the banner, the better. However, if your website requires a stylish or graphic-heavy banner design, keep in mind that it is ideal to have a banner height of 180 pixels or less. You don't want to have a banner that covers almost half of the visible area of the website.

Keep homepage content short.

Think of the homepage as the book cover, so you don't want to have an entire chapter already published on the front. Use teaser copy instead, and post only teasers to really interesting or recent stuff. Don't worry about your internal pages not being visited because the links on your homepage will lead visitors to these other pages. If you want to display blog entries on the homepage, post only the most recent entry/entries and include a "read more" link (you can change the copy, of course).

Minimize the use of images.

Having too many images on a page may cause your website to load slowly or not at all, which can test your visitors' patience. If you can avoid using images for the design, links, background colors, title headers and/or text, then do so. You can use standard web fonts for that. Reserve images for dramatic layout designs, pictures, and special buttons. Images are only part of the design and should not be the only or primary way to designing the website.

Always remember that in the realm of Internet, Content is King. On top of everything, focus on your content and make sure that you are offering something valuable to your visitors. You can always leave the web design aspect to experts so you can dedicate your time to your nonprofit duties and website content.

Online Valentine Fundraisers for NonProfits

noreply@blogger.com (NonProfit Website Solution) — Fri, 13 Feb 2009 08:26:00 +0000

Photo by ButterflySha

Ever heard the saying, "You can give without loving but you cannot love without giving?" It's a thought in vogue again as Valentine's Day descends upon the planet this year. Lovers, friends and significant others are once more in search of that special gift that will express their affections to their beloved.

For nonprofit organizations, it's a good opportunity not only to raise the level of love among lovers and friends but to also raise funds so that more people benefit from their cause. Here are several ways to hit the proverbial "two birds with one stone" on Valentine's Day.

Host an online silent auction.

Items your nonprofit can auction may range from decadent deserts prepared by local or famous chefs to specially crafted items like quilts, pillows, or lamps. Art pieces and jewelry are also popular auction items. Host the silent auction on your site or partner with online auction facilities.

Have an online raffle.

Contact a good local restaurant and ask them to donate a romantic dinner for two package to your nonprofit organization. Or have a spa donate a day of pampering for a couple. You can also contact a hotel to contribute a romantic weekend package for your nonprofit's cause. Again, you can raffle off these fundraising packages on your nonprofit's website or do it with the help of online raffle hosts.

Conduct a matchmaking service.

A lot of people are looking for Mr or Miss Right and just for Valentine's day, your nonprofit organization might be the one to point them in the right direction. Imagine, they not only get a profile of who can make it as their better half but in the process they've given to a good cause. You may opt to utilize matchmaking software or partner with a matchmaking site.

Be an online ticket sales outlet.

Whether it's a concert by big-name artists or your local bands and singers, there's bound to be at least a couple or so of such events for Valentine's Day. Your nonprofit organization can ride on this by selling prime tickets. Ask the concert organizer to give you tickets to preferred seats that can only be purchased through your site.

Dedicate your fundraiser mall to a special All-Valentine sale.

If you already have an existing fundraiser mall your nonprofit can put on sale those items that are popular on Valentine's day (candies, chocolates, flowers, cookies, wine, etc). Or you can have discounts on special Valentine gift items. For nonprofits that are in partnership with an outside online mall, you can ask them to tag special Valentine gifts so that a portion of the sales from such items will go to your organization.

Donations for your nonprofit organization can come in the form of a percentage of the sale on individual items sold or in commissions from sales quotas from these fundraisers. Just remember that with all of these options, it pays to plan ahead and plan well. Keep in mind that people are cautious when it comes to internet transactions so give every assurance that your online Valentine fundraiser is safe as it is fun.

Happy Valentine's!

What’s in the Internet for your Nonprofit Organization?

noreply@blogger.com (NonProfit Website Solution) — Wed, 11 Feb 2009 13:45:00 +0000

Photo by wagg66

We are living in a digital age, there is no argument about it. Film photography turned into digital photography, while snail mails and voice recordings turned into chat and video conferencing. Almost all gadgets are digital, and all information are uploaded and searchable on the internet – name it – the internet has almost everything!

But have you ever thought how you can maximize all these digital technologies, particularly web technologies, for your nonprofit organization?

Here are some things that you can take advantage of through the internet:

Bridging Communication

Internet is the best way to disseminate your nonprofit organization’s mission to the public and is the cheapest way. Everything you post on the internet, specifically on your website, reaches far beyond your feet can tread, and most likely reaches far beyond your means. A wide range of information, such as events, projects, and other announcements, can be posted to better communicate with your staff, donors, stakeholders and volunteers. Though most of the information you post on your website is purely information dissemination, technology now allows you to interactively communicate with the public through feedback forms, forums, and blogs.

Building Credibility

Having a website of your nonprofit organization gives credibility on your organization. Right now, almost everyone has access on the internet. And most of the time, people will just go through the internet and search about things. A website lets everybody knows that your nonprofit organization exists and that your organization is dedicated to reach out to others in the most possible and easiest way. If your nonprofit organization is not searchable on the internet, it gives an impression that your organization operates in prehistoric era and is not equipped to fully help others.

Networking to Other Resources

Let us face it, there are times that your organization cannot accomplish your mission by your own resources and means. And sometimes, it is best to work hand in hand with other nonprofit organizations that share the same mission as yours. There are a lot of directories of nonprofit organizations available in the internet that you can connect with, some even offer free membership and free access on their databases. Take advantage of it. After all, these nonprofit organizations care for humanity no matter what their missions are.

Volunteer Recruitment and Donor Handling

There are people out there who are willing to help – willing to share their time and their resources. But sometimes they do not know where to start and how to extend their help. Having your nonprofit organization searchable and accessible on the internet opens door for searching volunteers and donors. All you need to do is to post the details on how to connect with you. You do not have to be the first one to search and ask for help all the time, some are willing to take the first step.

Think of the vast benefits and opportunities that web technologies may offer to your nonprofit organization. It is worth investing.

Be An Intelligent Nonprofit Marketer

noreply@blogger.com (NonProfit Website Solution) — Sun, 08 Feb 2009 05:14:00 +0000

Marketing is an important task for any organization, both profits and nonprofits. It involves not just selling or advertising your nonprofit's services, but ultimately focusing on the target market: where it is, who they are, and what they need. An intelligent nonprofit marketer understands the value of his or her product. You don't just promote and promote without keeping the customer in mind, because if you do that, chances are, your efforts will go nowhere. The information you send out will more or less be misunderstood because it is not communicating to anyone.

Selling is only at the tip of the marketing iceberg. Marketing also involves research and analysis - with the customer in mind. As Philip Kotler puts it, "Exchange is the central concept underlying marketing. It calls for the offering of value to another party in exchange for value...By offering something attractive, they acquire what they need in return. Since both parties agree to the exchange voluntarily, both see themselves as better off after the exchange." (Kotler, p. 6) An intelligent marketer understands the value, mission, and objectives of his or her nonprofit organization, as well as how or why the target market can benefit out of it. In short, the initial question in marketing a nonprofit would be: What value can your organization offer to the customer in exchange for their material and/or immaterial investment?

Before you go produce and distribute promotional materials, here are some basic steps to keep in mind.

Determine your market.

Kotler defines a market as the distinct group of people and/or organizations that have resources which they want tot exchange, or might conceivably be willing to exchange, for distinct benefits. For nonprofits, these are donors, volunteers, partner organizations, suppliers and clients - groups of people that you want to somehow get involved with your nonprofit organization. Once you identify these groups, you must then determine their needs and figure out how your nonprofit can provide it to them, in exchange for their resources.

Know your value proposition.

The value proposition is what your market will receive in return for investing (materially or immaterially) in your nonprofit organization. You should know this by heart, because believing in it will help you sell it to your market. If you understand each market's needs well enough, put yourself in their perspective to realize how your goods or services can address these needs. As you will find out, the value proposition may not the same for every group. By taking note of this, your nonprofit can now come up with better marketing strategies that would communicate these value propositions directly and specifically to each group, instead of having a common language for everyone.

Develop your material.

Now is the time to look at your marketing materials. How are you communicating to each market? Are you telling them what they need to know? On one hand, while marketing does involve selling, it shouldn't involve deception. Don't use too many buzz words, or build it up too much. Overpromising may get you new patrons, but it definitely would not keep them. On the other hand, writing honestly doesn't have to mean you should produce boring content. You don't need to give all the details, just the few key information that you know will attract your market. Keep it straight, simple and honest - and in line with your nonprofit's value proposition.

Distribute your material.

Your material may be ready, but if nobody gets to read it, then its useless. An intelligent nonprofit marketer is innovative; you can resort to traditional ways of marketing, but don't be afraid to explore other ways to get it out there. The Internet provides many ways to get your nonprofit out there, and if you do it right, you'll soon gain the attention of your target market. Creating a website, starting a blog, joining forums, and using social networking sites are just some of the ways to connecting with your public, but we will discuss these in later posts.

You may think that these tips are pretty basic, and they actually are. However, some marketers aim to get as much money/donors/customers as possible and do things randomly. Some get lucky, but would you really leave marketing your nonprofit organization to chance? Be an intelligent nonprofit marketer - think, strategize, and analyze.

Reference: Philip Kotler, Marketing's Role in Nonprofit Organizations, 2nd ed. New Jersey: Prentice-Hall, Inc., 1975.

Start-Up Ideas for Online Fundraising

noreply@blogger.com (NonProfit Website Solution) — Fri, 06 Feb 2009 06:22:00 +0000

These days everyone and everything seems to be up on the worldwide web--including fundraising. Whether you call it online fundraising or eFundraising, bottomline, it means using the powers of the internet to help fund your organization or cause.

Although raising funds for nonprofit organizations have also hit the cyber highway of information, experts believe that eFundraising still can't totally replace conventional fundraisers. BUT...it can actually be a complementary feature. So here are three quick, easy, and fun start-ups to get your online fundraising on the move.

Create a donation page within your own website or with a fundraiser host.

This is one of the top online fundraising strategies for nonprofits. Once you sign up, you are provided with a dedicated donation page that contains information about your organization or cause, your logo, and a section for accepting donations. Some sites include an email-to-friends feature plus an automatic thank-you email to donors. Payments for donations made to your organization depend on the host's policy. Most do it on a weekly basis. You are also provided with a detailed report of your fundraising status like who has donated and how much funds have been raised.

Set up your own fundraiser mall or sign up with an existing one.

Unless your nonprofit has partnerships with major or famous retailers, you will need the assistance of a fundraiser host that do have this kind of partnerships. After signing up, you are given a URL to your own mall or are included in a list of organizations or causes that online shoppers can choose to support. Special deals that are unique to your organization are made available only to online customers. For some malls your donations come in the form of sales commissions. For others, shoppers make a specific donation and they can choose whether to make it tax deductible or not. There are malls that include donor and donation tracking, emails to supporters, and promotional materials for free or for a fee.

Start a fundraising email brigade.

Enlist a group of current donors or sponsors who are willing to challenge their circle of friends to be donors as well. Create an attractive yet personal email for them to send to these friends. Include a how-to-make-donation feature, a button or link so that those willing to give can immediately contribute. Make it clear to your brigade that the fundraiser email is to be sent only to their close circle of friends in order to avoid spamming.

Fire up your current fundraising activities. Select one of these suggestions or you can incorporate all three of them into a merry mix for better results. Just make sure to plan ahead and plan well.

Is Your Nonprofit Organization Ready to Gear Up?

noreply@blogger.com (NonProfit Website Solution) — Wed, 04 Feb 2009 04:43:00 +0000

Photo by Full Decent

According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million registered nonprofit organizations in the United States as of December 2008 (data based on NCCS Table Wizard). This information represents public charity, private foundations and other nonprofit organizations, with services range from arts and culture, human services, and societal benefit.

With the growing number of nonprofit organizations in the past years, setting off your own organization wouldn’t be that easy to take on, and with the dynamic challenges that your nonprofit field is up for your organization, it wise that you should assess if your nonprofit organization is ready to face and go over these challenges.

Here are some considerations you should think if your nonprofit organization is ready to gear up:

Do you understand well enough your mission field?

Establishing a nonprofit organization starts with you – your ideas and your passion. But these are not enough - it takes more than ideas and passion. With the access of vast information available in the internet, it is easier for you understand more about your mission field. Research if there are other nonprofit organizations that are on the same field in your target community, and you may focus on the area where there is no competition yet. And more importantly, understand the needs of the people you are reaching for. Heart is not enough, you need the skills and brain to start it moving.

Are your plans ready?

Nonprofit organizations are same with businesses, only they are different with goals and where they use their money and profits. For nonprofit organization, your money must be used solely on the operation of the organization. But like businesses, nonprofit organizations need plans – such as marketing and fundraising plans. You may know well your mission field and your goals, but if you don’t have a plan on how to do it, it’s like going into the jungle to rescue someone but you don’t know exactly how to do it. Put your goals and specific plans into documents, it will cost you more time but will save your resources more.

Do you have the right people on board?

You can’t run an organization only by yourself. You need others. But the challenge is not merely getting the skilled people. You must also impart your mission, your passion and your heart. If the people in your organization don’t have the same vision as you, you may only end up like just giving them their way of living, and it will also be quite hard for your nonprofit organization to grow. Passion keeps people moving. Make sure that you and your people are in the same car to reach your destination.

Is your nonprofit organization ready for the challenges ahead? Gear up and reach your destination.

Nonprofit Website Must-Haves

noreply@blogger.com (NonProfit Website Solution) — Sun, 01 Feb 2009 18:04:00 +0000

Using the right tools, you can easily set up a website for your organization in no time. But before you go crazy with all the colors, fonts, and images that you think would make your website fun and appealing, stop and think for a moment. Your organization's website is a convenient information gateway to your organization: it should provide your visitors information without giving them a hard time. Web visitors are very picky, so if they don't find what they're looking for immediately, then they can just click you away.

It is fairly simple to offer vital information about your organization without making your site look overloaded with details or without appearing too pushy. By strategically placing standard website elements, your website will be able to provide visitors the right (initial) information they need, and perhaps make them stay long enough to browse more pages within your website. These website elements may appear on the home page or every page of your site, for easier navigation or recall.

The following elements are what should be standard for nonprofit websites:

Your organization's name and/or logo - There's nothing worse than going to a website and not being able to figure out who or what owns the site. The name and/or logo should be distinct; visitors usually find it in the upper-left corner of the site.
Donation information - If your nonprofit accepts donations, then it is a good idea to provide details on how visitors can donate - bank account details, a "Donate" or PayPal button, or a link to online donations services that your nonprofit uses. Normally you don't want to appear like you are soliciting or requiring a donation, so be sure to place this at the side (where it is visible, but not central), and design it moderately.
About page - While it is logical to have an about page, the content of the about page should be taken into consideration. Some sites overdo it, while others tend to provide less information. An effective about page can tell the visitor its objectives, mission statement, short history, and contact information, without boring them (too long) or turning them off (too short). Three to four paragraphs may be enough to cover important about information; anything longer than that may look like a biography.
Blog - Blogs are really effective for communication because it is more personal and enables visitors to react. It is where you can disseminate news about your nonprofit and ask for or expect opinions/feedback about these news. Plus, you can blog about anything, such as updates on your organization and advocacies, useful articles based on your expertise, nonprofit issues that you may need help in resolving, among other things.
Job / volunteer listings page - When there are nonprofit openings, there's no easier way to announce them than through the Internet. By posting job openings through the Internet, you'll have a wider range of applicants because you'll be reaching a lot of people (that you may not be able to reach through posting bulletins or newspaper ads alone). It never hurts to see what's out there; and in any case, you can always unpublish the job listings page when no jobs are available.
Board members page - Let your website visitors see who the people are behind your nonprofit. Doing so can add credibility to your nonprofit website because they see that the organization is made up of real people, and not just created for some other anonymous purpose. Besides, it's your public's right to know.
Contact information - It is important to make this information visible in all your pages; it is ideal to put your nonprofit's office, phone and/or email details on your footer, then create a contact page to accommodate more contact information. By placing contact information in the footer, visitors won't have to navigate or browse through the contact page to place a call, especially if they are in a hurry! Be careful about posting your email address, however, because there are a lot of spammers out there. A tip: type your email address but replace @ and the dot with real words (e.g. yourname[at]domain[dot]com)
Site Map - If your site has a lot of content, and we all know that all the links can't be placed in the navigation, then you should provide visitors an easy way to look for a particular page. A site map is an organized list of all the pages and sub-pages in your site. You may even want to go a step further by adding a short description of the pages in the site map, so that your visitors will now what to expect when they click the link.

Ken Goldstein of The Nonprofit Consultant Blog also discusses how posting your 990s, audits, and board activity boosts your nonprofit website's value by adding transparency to it. Trust is built around this kind of legal information, and by providing them freely, visitors will see that your nonprofit has nothing to hide and is totally legitimate. Ken puts it perfectly: "...trust, in turn, inspires donations."

Now that you have the standard elements put up, it's time for you to make the most out of your website. Take note that these standard website elements serve as a guide or reminder for nonprofits so they can maximize their site's functionality. Go ahead and create lots and lots of content pages, just make sure to keep your site organized, visually appealing, and easy to navigate.

Link Partners

noreply@blogger.com (NonProfit Website Solution) — Thu, 01 Jan 2009 08:43:00 +0000

We appreciate a link exchange from your site. Please email us.

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* Your URL where you have placed a link to our website
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