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Google Analytics Social Media Reports

Luke Hay — Mon, 21 May 2012 12:36:20 +0000

Google Analytics launched their new Social Media reporting features last month and I have been having a look at how useful these new reports are. A quick overview The Social Reporting can be found in the Traffic Sources section of Google Analytics. It looks at the following: Social Sources – the traffic from Social Media sites to your website Pages – which of your pages... Read more...

EU Cookie Law Ebook

Adam Lee — Wed, 16 May 2012 13:24:02 +0000

In 2009 the EU issued a requirement for all web pages to obtain consent from website users for cookies and similar technologies. Governments had until 2011 to implement this requirement into their own laws and so the UK has done this through the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.

Why ‘Cognitive Dissonance’ is a Term SEOs Need to Understand

Adam Lee — Tue, 24 Apr 2012 16:03:39 +0000

Guest post written by Liza Baron at Silicon Beach Training. Cognitive dissonance is a psychological occurrence that has a powerful influence on people’s perceptions, thought processes and behaviour. It was identified by Festinger in 1956 as a bias to minimise any differences between our thoughts or perceptions – “a discomfort caused by holding conflicting cognitions simultaneously” according to Wikipedia. We try to minimise this discomfort by... Read more...

Measuring the buzz around the new F1 Season

James Christie — Fri, 16 Mar 2012 17:15:59 +0000

Which drivers and teams are generating the most online buzz on the eve of the season? The Formula One season is nearly upon us again; a time when the buzz and drone of the cars on the starting grid reaches a deafening crescendo. And the ‘buzz’ about the contenders for this year’s Drivers and Constructors Championship is also increasing in volume on online forums, blog... Read more...

Engelbert Humperdinck v The Buranovo Grannies

James Christie — Thu, 15 Mar 2012 09:33:01 +0000

A look at how social media monitoring software can determine what online communities really think about this year’s Eurovision Song Contest entries One of the jobs of digital marketing agencies is to track social media mentions of our clients and their competitors. We use several ‘tools’ to identify social media mentions – where they are made, by who and what the sentiment is. This data... Read more...

Should I be considering Pinterest in our Social Media Strategy?

Susan Luxford — Mon, 12 Mar 2012 13:13:18 +0000

If you’re not already feeling overwhelmed by Facebook, Twitter, LinkedIn, Google+, YouTube and Flickr (just a few of the social media platforms out there and already in use by businesses and the public alike) there’s a new kid on the block that’s entered the social media arena and everyone’s talking about it… Pinterest. What is it? Pinterest describes itself as: “a virtual pinboard. Pinterest allows you... Read more...

Timeline for Facebook Like pages have arrived. Are you prepared?

Susan Luxford — Fri, 02 Mar 2012 10:34:14 +0000

Facebook forced all individual profile users to have a Timeline from December 2011 and it was anticipated then that Timelines would be incorporated into Fan Pages. Yesterday, anticipation became reality as Facebook announced a 30-day window for companies to prepare for Timelines for Fan Pages with a forced switchover on March 30th 2012. The timeline feature is your entire Facebook history from the date that... Read more...

Who will be the next England Manager?

Luke Hay — Fri, 10 Feb 2012 15:45:34 +0000

The big news story this week has been the shock resignation of England manager Fabio Capello. To see how social media reacted to his surprise resignation I used social media monitoring tool Brandwatch to see who the public want to take over for this summer’s European Championships. Just hours after Harry Redknapp was found not guilty of tax evasion Fabio Capello handed in his resignation... Read more...

Premier League Transfer Spending 2011 [infographic]

Kristian Bannister — Fri, 27 Jan 2012 11:31:54 +0000

With the 2011-12 football transfer window set to shut on 31st January, we decided to look at where Premier League transfer money went in 2011; a year that marked the highest transfer spend in the history of the Premiership. We used treemapping to show the distribution of transfer spending between the 23 teams who played in the Premiership in 2011. The infographic also looks at... Read more...

The Don’t Be Evil Search Engine

Tim Aldiss — Thu, 26 Jan 2012 14:40:37 +0000

I posted recently about how True Social Search is Coming and mentioned briefly about a backlash based on the fact that Google are now quite happily pointing people to their own properties, but felt compelled to put pen to paper because, what appears to be, a viable alternative to Google has appeared left field. Briefly – my opinion on whether or not Google should or... Read more...