No Pork Pies

Progressive Reduction and Progressive Disclosure – Two ways to show users less but give them more!

Luke Hay — Fri, 17 May 2013 13:50:49 +0000

Progressive disclosure and progressive reduction are two different techniques that aim for the same outcome; an improved user experience. A common way to improve the usability of a website is to remove elements from it. The idea being that less content and options often equals a smaller cognitive load for the end user. Removing unnecessary content and options from the site is not always an... Read more...

Microsoft Outlook and Skype rival Google for its email services

Ryan Hooker — Wed, 15 May 2013 10:26:57 +0000

In recent weeks Microsoft have announced that they will be supporting Skype. So I decided to look into this and see what’s really going on, and how this will affect us in the world of marketing. Their approach will allow users to make audio and video calls from their email inbox. This will allow users to import their Skype contacts into Outlook to continue the... Read more...

Fantasy Football & Mobile UX: Less is Not More

Kristian Bannister — Thu, 09 May 2013 09:43:53 +0000

I’ve been a player of the Fantasy Premier League game for seven seasons now (in 2016 I’ll be having my fantasy testimonial!). The obsession started back when I was at university, and while many of my bad habits formed at uni have faded over time (such as drinking on a Sunday night, devouring greasy takeaways after a night out, and placing ridiculously massive accumulator bets);... Read more...

Google Author Tag – Why do I want it? Why does Google want it?

Digby — Mon, 29 Apr 2013 09:00:36 +0000

The author tag isn’t necessarily new, but it’s definitely taking its time in ‘catching on’, recently however, I’ve seen an increased amount of chatter around the tag, with people heralding 2013 as “the year of the author (tag)”… Ok so maybe I haven’t heard anyone say those exact words, but you get my point. With all this in mind I thought a post explaining the... Read more...

What does a Content Executive do?

Vivienne Egan — Thu, 25 Apr 2013 12:05:03 +0000

We’ve decided to shine a spotlight on the day-to-day here at No Pork Pies. The digital industry is growing constantly as more and more businesses realise they need expert advice – but many are unsure of what it is we actually do. In this series, the No Pork Pies team will be talking about their jobs in an effort to make the digital industry a... Read more...

An Introduction to Universal Analytics

Luke Hay — Wed, 24 Apr 2013 11:19:23 +0000

For a while now I’ve been interested in getting away from traditional web analytics and focusing more on CEA; Customer Experience Analytics. Fortunately, Google have brought out an alternative to their traditional analytics package which aims to track interaction on a website from a user centric approach. How does it work? If you have a website that requires your visitors to register then Universal Analytics... Read more...

Stand out and be different when marketing!

Ryan Hooker — Fri, 19 Apr 2013 12:07:47 +0000

You’re creating a new campaign or introducing something new into your business or have just created a new product, but have no idea on how to advertise it and make it stand out above competitors? Below are a few ideas on how you can settle your worries of marketing. Be creative - When thinking creatively make sure your thinking whether this is actually going to... Read more...

Tracking BrightonSEO on Twitter [infographic]

Kristian Bannister — Wed, 17 Apr 2013 14:36:10 +0000

Last Friday the No Pork Pies team ventured down the road to our favourite free SEO shindig: BrightonSEO. We thought this year’s BrightonSEO was another great event (you can read our highlights here), but we were also interested to see what everyone else thought of the conference. We’ve used Brandwatch to analyse Twitter conversations about this year’s conference. After a bit of data crunching we... Read more...

BrightonSEO – April Round Up and Highlights

Luke Hay — Mon, 15 Apr 2013 16:04:02 +0000

Some of the No Pork Pies team took a day out of the office to attend BrightonSEO on Friday. BrightonSEO has become one of the most popular SEO events in the country and has come a long way from its humble beginnings when it started as a small meetup in a pub four years ago. This time there were more speakers than ever, as the... Read more...

How social media is changing the video game industry

Kristian Bannister — Wed, 10 Apr 2013 08:15:09 +0000

Back in February 2013 Sony unveiled their latest video games console – the PlayStation 4. One of the main talking points of the announcement was the added inclusion of a share button on the PS4 controller. Sony are clearly acknowledging the huge influence social media is having on our daily lives, and are placing bets that their consumers care enough about social networking to want it... Read more...