I’ve just been reading a press release by ComScore and GroupM on the importance of Social Media, PPC and SEO integration and the benefits this has on results.

The most important parts are:

The study showed searchers who engage with social media, especially those exposed to a brand’s influenced social media, are far more likely to search for lower-funnel terms compared to consumers who do not engage with social media. Further, consumers exposed to a brand’s influenced social media and paid search programs are 2.8x more likely to search for that brand’s products compared to users who only saw paid search

This shows the Return on Investment benefits of an integrated Search and Social campaign. SEO regularly shows benefits to lower-funnel search terms, with less competition and higher conversion rates being the most notible benefits. Through Social Media the traffic to such terms can be increased, resulting in an overall increase in traffic for such terms which directly results in additional conversions.

The study also showed a 50 percent CTR increase in paid search when consumers were exposed to influenced social media and paid search. This revealed consumers exposed to social media are more likely to click on a brand’s paid search ad compared to those exposed to the brand’s paid search alone. Among searchers using a brand’s product name in the query, the CTR increased from 4.5 percent to 11.8 percent when users were exposed to both influenced social media and paid search around a brand.

In organic search, consumers searching on brand product terms who have been exposed to a brand’s social marketing campaign are 2.4x more likely to click on organic links leading to the advertiser’s site than the average user seeing a brand’s paid search ad alone.

Social Media has similar attributes to Public Relations and the increase in brand awareness is a commonly known benefit of PR. The increase Click Through Rate for Paid search and organic search for brand terms shows that Social Media is offering similar results. Again, the integration between Social Media, SEO and PPC offers benefitial results across all mediums.

This shows that it is important to integrate these mediums and companies should make sure their agency is fully integrated when it comes to ‘Digital Discovery’ Marketing Cougar Club movie download and doesn’t operate all departments as separate entities as this will dilute the benefits of the integration.

Contact No Pork Pies for more information on how we can offer you a truly integrated offering.

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After several months in the making and a lot of playing around, the new No Pork Pies website has finally gone live.

There is still work to be done and pages to be added but the new site reflects our vision of a new Digital Agency and identifies that No Pork Pies is now an agency and no longer just a blog.

Our Digital Discovery Marketing approach runs throughout the company with a structure built around integration, offering clients a fully integrated Digital Marketing Strategy, no matter which agency implements each area of the strategy.

Through this approach No Pork Pies can offer analytics, reporting, tools and ROI across the board for SEO, PPC and Social Media.

Please contact us if you would like more information.

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Matt Cutts answers my question on Universal search results

It was only a matter of time really. With the release of Google Chrome many people anticipated that Google’s next step was to step on Microsoft’s toes and go for the Operating System market and now it is happening, well in 2010 release date anyway.

“Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010. Because we’re already talking to partners about the project, and we’ll soon be working with the open source community, we wanted to share our vision now so everyone understands what we are trying to achieve.”
- http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html

The best part of it is that it’s free and open source so those of you that have Android mobile phones know what to look forward too!

All looks very exciting but it will mean that everything i do will be done in-line with Google, which freaks even me out!

I’ve just been looking at some holidays and seen some great deals on British Airways.
They have a deal for Vegas flights plus 3 nights accommodation from £399! Bargain

Definitely worth a look - https://www.britishairways.com/travel/flights-hotels-car-rental/public/en_gb

(No I don’t work with BA)

Really off topic to my normal blog posts but its one of those things that has had a really impact on my life so thought i’d make an exception.

Michael Jackson was an amazing musician and performer (i know a lot of people are discussing the other things but that is not what i will remember). To get the post on topic to the site I’m going to try to use his music videos as an example of how people should understand social media. MJ made the most amazing music videos i’ve ever seen and i can think of anyone else that has done anything like it. Like social media the videos don’t need to be so epic or long, most music videos show a song and end, his last 10 mins and had more special effects than most action films.

Why is this relevant to social media? - Well you could be basic and simple and get your point across but will that make people want to share it? It maybe difficult to justify the costs but i’m certainly going to watch Michael Jackson music videos for years to come and he hasn’t made one for a decade! Don’t know any other musician i can say that about! Think of that in social media terms and you get the idea of the impact!

Anyway back to my MJ tribute - I’ve made my own Spotify playlist -
http://open.spotify.com/user/alee171181/playlist/23w6jLhukS5QOka9Lnq3GF

and here are a few of my favourite videos - Ghost has to be my favourite - even if it is a bit of a Thriller ripe off. I remember watching it when it first came out and being blown away! Enjoy

Ghost Part 1

Ghost Part 2

Ghost Part 3

Ghost Part 4

Remember the Time

Smooth Criminal - Live

The Way You Make Me Feel with Britney Spears

RIP Michael Jackson

Could this show us the future of interactive websites development?

http://news.bbc.co.uk/1/hi/technology/8077369.stm

The new Xbox controller shows the ability to be part of the ‘game’ or more importantly the screen. One of the examples seen in the video on the BBC is a woman trying on different clothes - this is amazing and shows the possibility to interact directly with the website - try on clothes before you buy.

Really exciting look at the future!

First new post in a while - sorry i’ve been a bit slack lately!

I am planning on a complete site overhaul in the near future so watch this space.

I’ve just seen a message at the top of my iGoogle saying:

‘Students: Submit your photos for the Google Photography Prize’ with a link to this page - http://www.google.com/intl/en/landing/photographyprize/

My first thought was with all the data Google collects about me I would have thought they could make this a bit more targeted - I haven’t been a student for some time.

After some consideration it was decided this probably wouldn’t be the best approach - I mean seeing an ad like this might scare the shit out of me!

Adam - we know you have bought a sony SLR camera and have been taking pictures on Brighton seafront. Submit your photos for the Google Photography Prize’

Interesting to see Google using iGoogle in this way, will be interesting to see if this is adapted into another advertising platform in future.

I’ve just noticed Google has integrated ‘Google Suggests’ into their search box. Apparently they did this a couple of weeks ago but i just spotted it, (sorry i’m a bit slow on this one!). http://googleblog.blogspot.com/2009/03/local-flavor-for-google-suggest.html

For those that don’t know what Google Suggests does it is a tool that offers suggestions as you type into the search box with the number of results appearing on the right. It is really useful for search term research for SEO.

However, now it is integrated into the search box will this affect current search term research? People will think less about what they have to type and rely more on Google’s suggestions. Will mean sites need to optimise for less terms but the terms they do optimise for will be far more competitive as everyone will be optimising the same terms.

Have to keep an eye on the analytics to see if the longer tail terms start to drop off for traffic flow.

Google Local (the Google map displayed in the results for specific searches) has made a few changes resently. Previously the Local result would appear for specific geographic search terms, such as hotels in London now they are appearing for generic terms apparently based on IP targeting.

The thing that is annoying me is everytime one has appeared it hasn’t been relevant to my search (so Google are going backwards on making the search results more relevant) and the ‘location’ is always showing ‘London’ results, which is probably because my ISP has their IP set up in London which will be the case with most users having IP addresses in different locations to where they live. Basically resulting in the Local results be irrelevant to my search as i live 60 miles from London!

It’s also annoying me for a work related reason - I have been working on Weatherseal for Double Glazing. They have been hovering around 5th or 6th for a while now (from 15th a few months ago) but now Google have added the local results to position 4 of the results for Double Glazing they are a lot lower down in the page, drastically affecting click through rates.

Hopefully Google will see the error of their ways and either remove the Local results for generic terms or implement a better system for geo-targeting the results.