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  <channel>
    <title>New Media Knowledge - Articles</title>
    <link>http://www.nmk.co.uk</link>
    <description>New Media Knowledge</description>
    <copyright>(C) NMK 2009</copyright>
    <language>en-gb</language>
    <itunes:subtitle>from New Media Knowledge</itunes:subtitle>
    <itunes:author>NMK</itunes:author>
    <itunes:summary>Interviews with movers and shakers in the rich world of internet marketing, media, design, startups and strategy.</itunes:summary>
    
    <itunes:image href="http://www.nmk.co.uk/uploads/0000/0013/NMKlogo_200pixW.jpg" />
    
    
    <itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords>
<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/Nmkpodcast" /><feedburner:info uri="nmkpodcast" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>(C) NMK 2009</media:copyright><media:thumbnail url="http://www.nmk.co.uk/uploads/0000/0013/NMKlogo_200pixW.jpg" /><media:keywords>media,social,media,web,2,0,marketing,online,design,startups</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Education/Educational Technology</media:category><itunes:owner><itunes:email>editor@nmk.co.uk</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Education"><itunes:category text="Educational Technology" /></itunes:category><item>
  <title>NMK Podcast - Episode 14 - Aprico</title>
  <description>&lt;div class='article full' id='article_1158'&gt;
  &lt;p&gt;&lt;p&gt;Aprico provides a service which accesses video from TV programming, on-demand services, podcasts and the Internet, and allows users to create personal channels based on their own interests. As well as tailoring entertainment and information content, APRICO also targets advertising and branded video to the channels its users create, so only adverts relevant to the viewer are seen by them.  &lt;/p&gt;&lt;p&gt;Dvorak was a panellist on &lt;i&gt;NMK&lt;/i&gt;&amp;rsquo;s recent &amp;ldquo;What happens to TV?&amp;rdquo; debate and we caught up with him to talk about TV advertising, content and targeting.  &lt;/p&gt;&lt;h4&gt;Get to the Audio &lt;/h4&gt; &lt;p&gt;Download/Play just this episode using your MP3 player:  &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0026/Aprico_Final.mp3" rel="enclosure"&gt;Aprico&lt;/a&gt; &lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;The Podcast Feed  (RSS)&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;param name="src" value="/uploads/0000/0026/Aprico_Final.mp3" /&gt;&lt;embed type="video/quicktime" width="100" height="100" src="/uploads/0000/0026/Aprico_Final.mp3"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Mon, 17 Aug 2009 12:16:23 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/0ejRZJpjfb4/1158</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1158</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>&lt;p&gt;Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform &lt;a href="http://www.aprico.tv/"&gt;Aprico&lt;/a&gt; can. &lt;/p&gt;</itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/ugY9jzM1tuE/Aprico_Final.mp3" fileSize="6104700" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1158</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/ugY9jzM1tuE/Aprico_Final.mp3" length="6104700" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0026/Aprico_Final.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast - Episode 13 - dotCommerce</title>
  <description>&lt;div class='article full' id='article_1154'&gt;
  &lt;p&gt;&lt;p&gt;New Media Knowledge speaks to Simon Bird, technical director at dotCommerce,  about the survey&amp;rsquo;s findings and gets some e-commerce best practice tips.&lt;/p&gt;&lt;p&gt;&lt;img src="/pictures/0000/0247/Simon-Bird_sm.jpg" alt="simonbird" title="simonbird" /&gt; &lt;/p&gt; &lt;h4&gt;Get to the Audio &lt;/h4&gt; &lt;p&gt;Download/Play just this episode using your MP3 player:  &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0025/Dotcommerce_FINAL.mp3" rel="enclosure"&gt;dotCommerce&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;param name="src" value="/uploads/0000/0025/Dotcommerce_FINAL.mp3" /&gt;&lt;embed type="video/quicktime" width="100" height="100" src="/uploads/0000/0025/Dotcommerce_FINAL.mp3"&gt;&lt;/embed&gt;&lt;/object&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;The Podcast Feed  (RSS)&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Thu, 30 Jul 2009 10:40:15 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/qoYrgBMhE7E/1154</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1154</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>Web consultancy &lt;a href="http://www.dotcommerce.co.uk/"&gt;dotCommerce&lt;/a&gt;&amp;rsquo;s recent  study of the UK&amp;rsquo;s leading retailers found widespread neglect when including  added-value content and other features that would encourage repeat visits, high  transaction values and ongoing brand loyalty. </itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/2bbwTU1GABw/Dotcommerce_FINAL.mp3" fileSize="6660309" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1154</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/2bbwTU1GABw/Dotcommerce_FINAL.mp3" length="6660309" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0025/Dotcommerce_FINAL.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast - Episode 12 - Seat 61</title>
  <description>&lt;div class='article full' id='article_1151'&gt;
  &lt;p&gt;&lt;h3&gt;Get to the Audio &lt;/h3&gt;&lt;p&gt;Download/Play just this episode using your MP3 player: &lt;/p&gt;&lt;p&gt;&lt;a rel="enclosure" href="/uploads/0000/0024/Seat61_Final.mp3"&gt;seat61&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="src" value="/uploads/0000/0024/Seat61_Final.mp3" /&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;embed type="video/quicktime" src="/uploads/0000/0024/Seat61_Final.mp3" width="100" height="100"&gt;&lt;/embed&gt;&lt;/object&gt; &lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your feed reader of choice whenever they are published: &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;&lt;font color="#669966"&gt;The Podcast Feed (RSS)&lt;/font&gt;&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;&lt;font color="#669966"&gt;iTunes Store Link (free)&lt;/font&gt;&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Wed, 22 Jul 2009 12:37:51 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/LucW6soAS4M/1151</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1151</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>Mark Smith turned his passion for train travel into a full-time occupation by forming the rail information website &lt;a href="http://www.seat61.com/"&gt;&lt;font color="#669966"&gt;Seat 61&lt;/font&gt;&lt;/a&gt;. The site has picked up a number of travel industry awards since its inception in 2001. &lt;i&gt;NMK&lt;/i&gt; caught up with Smith, also known as &amp;ldquo;The Man in Seat 61&amp;rdquo;, to see how he did it, gain his advice for would-be Internet entrepreneurs and find out why he believes content is king.</itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/qjzXqLKYkPA/Seat61_Final.mp3" fileSize="5345752" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1151</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/qjzXqLKYkPA/Seat61_Final.mp3" length="5345752" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0024/Seat61_Final.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast - Episode 11 - Sarah Beeny</title>
  <description>&lt;div class='article full' id='article_1147'&gt;
  &lt;p&gt;&lt;p&gt;&lt;i&gt;NMK&lt;/i&gt;&amp;rsquo;s Chris Lee caught up with her to see how Tepilo works and gets  her advice on how to set up an Internet business.&lt;/p&gt;&lt;p&gt;&lt;img src="/pictures/0000/0241/sarahbeenytwit.jpg" alt="sarahbeeny" title="sarahbeeny" /&gt; &lt;/p&gt; &lt;h3&gt;Get to the Audio &lt;/h3&gt; &lt;p&gt;Download/Play just this episode using your MP3 player:  &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0023/Beeny_Final.mp3" rel="enclosure"&gt;sarahbeeny&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;param name="src" value="/uploads/0000/0023/Beeny_Final.mp3" /&gt;&lt;embed type="video/quicktime" width="100" height="100" src="/uploads/0000/0023/Beeny_Final.mp3"&gt;&lt;/embed&gt;&lt;/object&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;The Podcast Feed  (RSS)&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Tue, 14 Jul 2009 15:02:47 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/4MkQUsS6XnE/1147</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1147</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>&lt;a href="http://www.sarahbeeny.com/"&gt;Sarah Beeny&lt;/a&gt; is probably best known as  the face of the Channel 4 TV show &lt;i&gt;&lt;a href="http://www.channel4.com/4homes/on-tv/property-ladder/"&gt;Property  Ladder&lt;/a&gt;&lt;/i&gt;, but she has also been heavily involved in successful online  projects, such as &lt;a href="http://www.mysinglefriend.com/"&gt;MySingleFriend.com&lt;/a&gt;. She recently  teamed up with digital agency &lt;a href="http://www.codegent.com/"&gt;Codegent&lt;/a&gt; to  form &lt;a href="http://www.tepilo.com/"&gt;Tepilo&lt;/a&gt;, a website which aims to  educate and enable people how to sell their own homes. </itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/5RQWVp3-SgA/Beeny_Final.mp3" fileSize="5413579" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1147</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/5RQWVp3-SgA/Beeny_Final.mp3" length="5413579" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0023/Beeny_Final.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast  - Episode Ten - Location-Based Digital Services Firm Iome</title>
  <description>&lt;div class='article full' id='article_1144'&gt;
  &lt;p&gt;&lt;h4&gt;Get to the Audio &lt;/h4&gt; &lt;p&gt;Download/Play just this episode using your MP3 player:  &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0022/iome_FINAL.mp3" rel="enclosure"&gt;iome&lt;/a&gt;&amp;nbsp;  &lt;/p&gt;&lt;p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="src" value="/uploads/0000/0022/iome_FINAL.mp3" /&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;embed type="video/quicktime" src="/uploads/0000/0022/iome_FINAL.mp3" width="100" height="100"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;The Podcast Feed  (RSS)&lt;/a&gt;  &lt;/p&gt;&lt;p&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Tue, 07 Jul 2009 14:16:38 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/x49SkF92eEc/1144</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1144</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>The rapid rise in smart phone adoption has led to an increase in location-based  digital services, which could provide massive opportunities, especially on the  High Street. Phil Eames is CEO of &lt;a href="http://www.io-me.com/"&gt;iome&lt;/a&gt;,a  British firm which is helping develop this fast-growing market. Here he speaks  to &lt;i&gt;NMK&lt;/i&gt; about the potential for location-based digital services. </itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/m2GPJiO0HLM/iome_FINAL.mp3" fileSize="6124887" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1144</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/m2GPJiO0HLM/iome_FINAL.mp3" length="6124887" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0022/iome_FINAL.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast - Episode Nine - Twittering Bletchley Park</title>
  <description>&lt;div class='article full' id='article_1140'&gt;
  &lt;p&gt;&lt;p&gt;&lt;a href="http://www.bletchleypark.org.uk/"&gt;Bletchley Park&lt;/a&gt; near Milton  Keynes in southern England holds a special place in the history of computing.  It&amp;rsquo;s here that code breakers cracked the infamous Enigma code during World War  II, a feat US President Eisenhower credited with shortening the war by two  years, potentially saving 22 million lives in the process. Also, the first  programmable computer &amp;ndash; Colossus &amp;ndash; was developed here. The grounds at Bletchley  Park now include a museum and conferencing facilities, but the site has  struggled to raise sufficient funds to keep going.  &lt;/p&gt;&lt;p&gt;Get to the Audio &lt;/p&gt; &lt;p&gt;Download/Play just this episode using your MP3 player:  &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0021/Bletchley_secondFinal.mp3" rel="enclosure"&gt;podcast9&lt;/a&gt;&amp;nbsp; &lt;/p&gt;&lt;p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="src" value="/uploads/0000/0021/Bletchley_secondFinal.mp3" /&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;embed type="video/quicktime" src="/uploads/0000/0021/Bletchley_secondFinal.mp3" width="100" height="100"&gt;&lt;/embed&gt;&lt;/object&gt; &lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;&lt;b&gt;The Podcast Feed  (RSS) &lt;/b&gt;&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Mon, 29 Jun 2009 10:59:29 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/8dmex8xTIoY/1140</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1140</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>Dr Sue Black of the &lt;a href="http://www.westminster.ac.uk/"&gt;University of  Westminster&lt;/a&gt; has been using social networking, specifically &lt;a href="http://www.twitter.com/"&gt;Twitter&lt;/a&gt;, to raise awareness of the plight of  Bletchley Park, including a big boost from the author and actor Stephen Fry. She  spoke to &lt;i&gt;NMK&lt;/i&gt; about how she&amp;rsquo;s hoping to help preserve this important piece  of British &amp;ndash; and computing &amp;ndash; history. </itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/8_O0v39pVF0/Bletchley_secondFinal.mp3" fileSize="8546071" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1140</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/8_O0v39pVF0/Bletchley_secondFinal.mp3" length="8546071" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0021/Bletchley_secondFinal.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast - Episode Eight - Dog's Trust</title>
  <description>&lt;div class='article full' id='article_1137'&gt;
  &lt;p&gt;&lt;p&gt;&amp;nbsp;&lt;img src="/pictures/0000/0233/Dogs-Trust-logo_sm.jpg" alt="dogstrust" title="dogstrust" /&gt;&lt;/p&gt;&lt;h3&gt;Get to the Audio &lt;/h3&gt;  &lt;p&gt;Download/Play just this episode using your MP3 player: &lt;/p&gt;  &lt;p&gt;&lt;a href="/uploads/0000/0020/Dogs_Trust_FINAL.mp3" rel="enclosure"&gt;podcast8&lt;/a&gt;&lt;/p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;param name="src" value="/uploads/0000/0020/Dogs_Trust_FINAL.mp3" /&gt;&lt;embed type="video/quicktime" width="100" height="100" src="/uploads/0000/0020/Dogs_Trust_FINAL.mp3"&gt;&lt;/embed&gt;&lt;/object&gt;  &lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;&lt;b&gt;The Podcast Feed  (RSS) &lt;/b&gt;&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Wed, 24 Jun 2009 10:37:09 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/3LSvrlc6Fyk/1137</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1137</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>&lt;a href="http://www.dogstrust.org.uk"&gt;Dogs Trust&lt;/a&gt; is a major UK-based charity   dedicated to educating dog owners on best practice and finding caring homes for   dogs across the world. The organisation&amp;rsquo;s digital marketing manager, Jacqui   Darlow, talks to &lt;i&gt;NMK&lt;/i&gt; about its social media strategy, which includes &lt;a href="http://www.doggysnaps.com"&gt;DoggySnaps&lt;/a&gt;, its own &amp;ldquo;Facebook for dogs&amp;rdquo;,   and &lt;a href="http://www.twitter.com/dogstrust"&gt;Twitter&lt;/a&gt;, where it has almost   6,000 followers.</itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/cYWWwucg23A/Dogs_Trust_FINAL.mp3" fileSize="4556521" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1137</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/cYWWwucg23A/Dogs_Trust_FINAL.mp3" length="4556521" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0020/Dogs_Trust_FINAL.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>Podcast Seven: NMK Talks to the Mobile Marketing Association</title>
  <description>&lt;div class='article full' id='article_1134'&gt;
  &lt;p&gt;&lt;p&gt;Paul Berney is managing director, Europe, for the MMA, and Clare Grant, who  also heads up communications at mobile marketing technology firm &lt;a href="http://www.velti.com/"&gt;Velti&lt;/a&gt;, has recently been added to the MMA&amp;rsquo;s  2009 European Board of Directors. &lt;/p&gt;&lt;p&gt;&lt;img src="/pictures/0000/0223/Paul-Berney-mini_sm.jpg" alt="paulb" title="paulb" /&gt; &lt;img src="/pictures/0000/0224/clare_mma_sm.jpg" alt="claremma" title="claremma" /&gt;&lt;/p&gt; &lt;h4&gt;Get to the Audio &lt;/h4&gt; &lt;p&gt;Download/Play just this episode using your MP3 player:  &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0019/MMA_FINAL_CUT_080609.mp3" rel="enclosure"&gt;podcast7&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="src" value="/uploads/0000/0019/MMA_FINAL_CUT_080609.mp3" /&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;embed type="video/quicktime" src="/uploads/0000/0019/MMA_FINAL_CUT_080609.mp3" width="100" height="100"&gt;&lt;/embed&gt;&lt;/object&gt; &lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;&lt;b&gt;The Podcast Feed  (RSS) &lt;/b&gt;&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Tue, 16 Jun 2009 10:23:07 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/J7nce-HuuNM/1134</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1134</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>This week, NMK is joined by two senior members of the Mobile Marketing  Association (&lt;a href="http://www.mmaglobal.com/"&gt;MMA&lt;/a&gt;) to talk about its role  in promoting mobile media guidelines and best practice, as well as discuss the  future of this fast-growing sector. </itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/oSoVqosiqa0/MMA_FINAL_CUT_080609.mp3" fileSize="9915767" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1134</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/oSoVqosiqa0/MMA_FINAL_CUT_080609.mp3" length="9915767" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0019/MMA_FINAL_CUT_080609.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast - Episode Six - Writing for the Web</title>
  <description>&lt;div class='article full' id='article_1131'&gt;
  &lt;p&gt;&lt;h3&gt;Get to the Audio &lt;/h3&gt; &lt;p&gt;Download/Play just this episode using your MP3 player: &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0018/EMC_Final_Cut.mp3" rel="enclosure"&gt;episode6&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="src" value="/uploads/0000/0018/EMC_Final_Cut.mp3" /&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;embed type="video/quicktime" src="/uploads/0000/0018/EMC_Final_Cut.mp3" width="100" height="100"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt; &lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published: &lt;/p&gt; &lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;&lt;b&gt;The Podcast Feed  (RSS) &lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Thu, 04 Jun 2009 16:56:17 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/tfGWEL3bEuM/1131</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1131</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>Liz Keller is a senior business consultant at &lt;a href="http://www.conchango.com/index-2.php"&gt;EMC Consulting&lt;/a&gt;, specialising in  search engine optimisation (SEO). In this week&amp;rsquo;s podcast, she talks to New Media  Knowledge about writing for the Web and provides practical advice for  organisations of all sizes keen to improve their Web content and SEO  effectiveness.</itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/PqPXMg8-lN0/EMC_Final_Cut.mp3" fileSize="7794818" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1131</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/PqPXMg8-lN0/EMC_Final_Cut.mp3" length="7794818" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0018/EMC_Final_Cut.mp3</feedburner:origEnclosureLink></item>
<item>
  <title>NMK Podcast - Episode Five - All Dig Down</title>
  <description>&lt;div class='article full' id='article_1128'&gt;
  &lt;p&gt;&lt;p&gt;&amp;nbsp;&lt;img src="/pictures/0000/0218/Shelley-Taylor_sm.jpg" alt="shelley_taylor" title="shelley_taylor" height="333" width="276" /&gt;&lt;/p&gt;&lt;h3&gt;Get to the Audio &lt;/h3&gt; &lt;p&gt;Download/Play just this episode using your MP3 player:  &lt;/p&gt;&lt;p&gt;&lt;a href="/uploads/0000/0017/alldigdown_FINAL_260509.mp3" rel="enclosure"&gt;episode5&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0" width="100" height="100"&gt;&lt;param name="src" value="/uploads/0000/0017/alldigdown_FINAL_260509.mp3" /&gt;&lt;param name="width" value="100" /&gt;&lt;param name="height" value="100" /&gt;&lt;embed type="video/quicktime" src="/uploads/0000/0017/alldigdown_FINAL_260509.mp3" width="100" height="100"&gt;&lt;/embed&gt;&lt;/object&gt; &lt;/p&gt;&lt;p&gt;or subscribe to the feed to have our podcasts delivered to iTunes or your  feed reader of choice whenever they are published:  &lt;/p&gt;&lt;p&gt;&lt;a href="/articles/podcasts.rss"&gt;&lt;b&gt;The Podcast Feed  (RSS) &lt;/b&gt;&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=314208799"&gt;iTunes  Store Link (free)&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;
&lt;/div&gt;
</description>
  <pubDate>Tue, 02 Jun 2009 11:07:31 +0100</pubDate>
  
  <link>http://feedproxy.google.com/~r/Nmkpodcast/~3/3WIHzPp8fhU/1128</link>
  <guid isPermaLink="false">http://www.nmk.co.uk/articles/1128</guid>
  <itunes:author>NMK</itunes:author>
  <itunes:summary>Shelley Taylor is CEO and founder of &lt;a href="http://www.alldigdown.com/"&gt;all  dig down&lt;/a&gt;, which describes itself as a &amp;ldquo;digital entertainment site for the  culturally curious&amp;rdquo;. She talks to &lt;i&gt;NMK&lt;/i&gt; about the site, the fast-evolving  cultural media scene and music distribution. </itunes:summary>
<author>editor@nmk.co.uk</author><media:content url="http://feedproxy.google.com/~r/Nmkpodcast/~5/Od4g80XJWL0/alldigdown_FINAL_260509.mp3" fileSize="6504363" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>from New Media Knowledge</itunes:subtitle><itunes:keywords>media,social,media,web,2,0,marketing,online,design,startups</itunes:keywords><feedburner:origLink>http://www.nmk.co.uk/articles/1128</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/Nmkpodcast/~5/Od4g80XJWL0/alldigdown_FINAL_260509.mp3" length="6504363" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.nmk.co.uk/uploads/0000/0017/alldigdown_FINAL_260509.mp3</feedburner:origEnclosureLink></item>
  <media:credit role="author">NMK</media:credit><media:rating>nonadult</media:rating><media:description type="plain">from New Media Knowledge</media:description></channel>
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