Bill Niemeyer

Why Google TV Can Succeed In Spite of The Cable Companies

2010-06-24T22:59:17Z

bit.ly/9KP6Fe The announcement of Google TV has certainly got a lot of attention. I think it could (maybe) gain a good deal of consumer, developer, advertiser and network traction. Even be a Game Changer. While my 10 years in the advanced TV/video business has taught me to be a curmudgeon about “Net Meets TV” efforts and there [...]

What I Took Away From The Cable Show (other than the tsotchkes), plus A Brief Google TV Note (For Now)

2010-06-24T23:09:33Z

bit.ly/9xFrlG (Regarding the news in advanced TV from last week – Google TV – I think it could be a Big Deal and a Game Changer. Possibly, maybe. There are a lot of “devils in the details” in gaining consumer traction. Plus, gaining advertiser, network and operator traction will depend on business side issues including the Fear Of Google that [...]

Better Monetization through Better Counting: Measurement Matters A Lot for Advanced TV/Video

2010-06-24T23:08:35Z

bit.ly/9GSlh6 Next week is the informative and stimulating TV of Tomorrow Show presented by Interactive TV Today (http://www.thetvoftomorrowshow.com/ – San Francisco March 3 & 4). ITVT calls it “The Experts Conference” and it is. If you have attended in the past, you know it’s a must go for people in the advanced TV and video space. There [...]

Is Online Video Use Hockey Sticking? Or Not? comScore vs. Nielsen data…

2010-02-28T20:08:36Z

bit.ly/xOuEY As you may (or may not) have noticed, this newsletter was on “hiatus” this summer as I attended to a variety of other projects. And in retrospect, this summer was not a bad time for a hiatus. It was not a season filled with news (with respect to advanced video and TV). But as we [...]

Please WSJ, Just Say No To Cord Cutting Hype (Metrics Say DVR Matters Much More)

2010-02-28T20:07:40Z

tinyurl.com/ox4sp3 Nielsen recently released the Q1 09 edition of their series of A2/M2 Three Screen Reports on usage of TV, DVR, online video and mobile video (you can download the latest PDF here). I’ve run some calculations against that data – see below for charts and the trends they indicate. And just in time to raise [...]

Today’s Cable TV “Revenue Split” and Why Over The Top Likely Can’t Be Ad-Supported Only

2009-05-31T20:55:14Z

tinyurl.com/pw4us9 Unsurprisingly, the ABC/Hulu deal of two weeks ago got my attention (some interesting insights on that from Bob Iger in the transcript of last week’s Disney earnings call). But, one aspect of the deal in particular got my quantitative interest. It was the long-form TV content online deal ABC elected [...]

ad:tech: A Bit of Reality To Go With Some Net Kool-Aid – NAB: A Tale of Two Shows

2009-05-31T20:54:36Z

tinyurl/ckp4sz Last week I attended the NAB Show (National Association of Broadcasters) in Las Vegas and Internet advertising conference ad:tech in San Francisco. More on NAB below. Quick take… big crowds around the digital production systems vendor’s booths and a lot of space in the aisles elsewhere. Zero length cab lines were a telling sign. At [...]

TV Stations’ Challenges Online – To Start, Local TV Is Mostly Not Local

2009-04-27T02:08:33Z

tinyurl.com/c4khe2 As the NAB show starts next weekend in Las Vegas (I’ll be there next Monday and Tuesday), one of the top mindshare topics will be how TV stations can best respond to consumer shifts from linear TV to the on-demand, targeted and interactive world of online and digital TV platforms (including [...]

NCTA Notes – MSOs Say They’re Not On The Newspaper Arc (yes, but…)

2009-04-13T02:55:17Z

tinyurl.com/dfmndr I’m just back from The Cable Show (aka NCTA) in Washington DC. Much of interest in advanced video for a "quiet news" show, here’s some topline takeaways… Despite the economy, attendance was actually slightly ahead of last year at around 12,000 (being in DC undoubtedly helped). On the exhibit floor, most of the big [...]

VOD – The MSOs’ Less Favorite Child? (When It Could Be the Cinderella Story)

2009-04-06T04:36:46Z

tinyurl.com/cohrsz It’s Spring, and thoughts turn to March Madness and The Cable Show (this week in DC – if you’re going I’ll see you there). And since Cinderella Stories are part of March Madness and VOD seems like it has the status of Cinderella among the various "children" of the MSOs (their business initiatives)… Rather than extending [...]