http://www.nicclark.com/Nic Clark Business Blogen-ushttp://www.nicclark.com/blog.xmlWhat really defines a small business? The turnover? The number of staff? Or is it simply the nature of the business? When it all boils down, small business is defined by many things but it has a unique challenges and opportunities because large business is not interested in competing in their market it is just not worth the effort.http://www.nicclark.com/blogview/the-big-business-of-small-business-160It doesnt take Sherlock Holmes to realise that business has changed. In the last ten years the shift has gone from foot traffic to internet traffic and marketing has taken on a whole new Ethernet meaning. Add to this the effects of the GFC as well as the disasters that have befallen Australia and New Zealand recently, and you have The End Of Civilisation As We Know It well at least in a business sense. http://www.nicclark.com/blogview/the-end-of-business-as-we-know-it-159Increase Value of Business And Greater Recognition Within The CommunityYour brand provides your customer with more value and this is why they are prepared to pay a premium to acquire it (your brand). Your Business's brand has a value and at some point will pay dividends, either via increased profits during each financial year or at time of sale of your business and not always recognised ... a desire by potential employees to work with Your Business rather than our competitors.http://www.nicclark.com/blogview/build-a-stronger-brand-158