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		<title>10 Home Builder and Remodeler Marketing Tips for 2010</title>
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		<comments>http://www.nhsalescoach.com/blog/landing-perfect-prospects/10-home-builder-and-remodeler-marketing-tips-for-2010/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 18:59:53 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
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		<description><![CDATA[10 Home Builder and Remodeler Marketing Tips for 2010 I was recently asked for my &#8220;Top Marketing Tips&#8221; for a home building publication. I put this list together as 10 steps for what I&#8217;d recommend to a home builder or remodeler in 2010. It&#8217;s quick and easy. Remember, you can get a ton of great [...]]]></description>
			<content:encoded><![CDATA[<p><strong>10 Home Builder and Remodeler Marketing Tips for 2010</strong></p>
<p><span><br />
</span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/165.jpg" border="0" alt="" width="163.5" height="174" align="right" /><span>I was recently asked</span> for my <strong>&#8220;Top Marketing Tips&#8221;</strong> for a home building publication. I put this list together as 10 steps  for what I&#8217;d recommend to a home builder or remodeler in 2010. It&#8217;s  quick and easy.</p>
<p>Remember, you can get a ton of great information in <a href="http://r20.rs6.net/tn.jsp?llr=a7ensubab&amp;et=1103622102298&amp;s=0&amp;e=001PMxiusAh6X9MB0q91dCUBG4G_1DRLiEHGk2HilWif4vt8cjq8JPgTJJbx9jeEOYoeht_qSD3_kaStBwEtldMYe6Yc0KvNkMk44RAjRYTHS8rIjcZiv6_6IxuYUFUJwsX_ta-QXj-2Ig=" target="_blank">my resource section</a> too. Enjoy!</p>
<p>~Rick</p>
<p><strong>2010 Top Marketing Tips</strong><br />
<strong><br />
Step #1</strong>: Identify if there is a market for your services. If there is, go to step 2&#8230;<br />
<strong>Step #2</strong>: Answer the question, &#8220;Why would I buy from you?&#8221;, in one sentence.<br />
<strong>Step #3</strong>: Take what your market will give you. Don&#8217;t wish for what it won&#8217;t.<br />
<strong>Step #4</strong>: Focus on being different, not better.<br />
<strong>Step #5</strong>: Don&#8217;t wait for your customers to tell you what they want. Think like Apple.<br />
<strong>Step #6</strong>: Focus on a single strategy but try LOTS of different ways to advertise it.<br />
<strong>Step #7:</strong> What are your guarantees? If you don&#8217;t know them your prospects don&#8217;t either.<br />
<strong>Step #8:</strong> Involve a young person (under 40 and preferably under 30) in the leadership of your company.<br />
<strong>Step #9</strong>: Create transparency in everything you do<br />
<strong>Step #10</strong>: If it doesn&#8217;t sell, quit, learn from it and try something else.</p>
<p><span><span>Happy Selling</span>!</span></p>
<p><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
</span></p>
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<div><span><br />
<strong>P.S.</strong> My website resource area is loaded with tools, techniques and videos to help you navigate and excel in today&#8217;s market.</p>
<p>Everything is Free and you can start improving your lead generation today!</p>
<p><a href="http://r20.rs6.net/tn.jsp?llr=a7ensubab&amp;et=1103622102298&amp;s=0&amp;e=001PMxiusAh6X9MB0q91dCUBG4G_1DRLiEHGk2HilWif4vt8cjq8JPgTJJbx9jeEOYoeht_qSD3_kaStBwEtldMYe6Yc0KvNkMk44RAjRYTHS8rIjcZiv6_6IxuYUFUJwsX_ta-QXj-2Ig=" target="_blank">Use this link to check out the free resource area&gt;&gt;</a></p>
<p></span></div>
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<div><span><a href="http://r20.rs6.net/tn.jsp?llr=a7ensubab&amp;et=1103622102298&amp;s=0&amp;e=001PMxiusAh6X9MB0q91dCUBG4G_1DRLiEHGk2HilWif4vt8cjq8JPgTJJbx9jeEOYoeht_qSD3_kaStBwEtldMYe6Yc0KvNkMk164lLnW4F5WjdJwZd6EHig==" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></div>
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		<title>As a Home Builder, Realtor or Remodeler- How Would You Answer the Question, “What Does the Housing Market Need?”</title>
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		<pubDate>Thu, 12 Aug 2010 15:15:39 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=604</guid>
		<description><![CDATA[As a Home Builder, Realtor or Remodeler- How Would You Answer the Question, &#8220;What Does the Housing Market Need?&#8221; I was having a conversation with a colleague when he asked me, &#8220;What do you think the housing industry needs?&#8221; Wow- talk about an open ended question! Let&#8217;s set the stage. This was not a question [...]]]></description>
			<content:encoded><![CDATA[<p><strong>As a Home Builder, Realtor or Remodeler- How Would You Answer the Question, &#8220;What Does the Housing Market Need?&#8221;</strong></p>
<p><span>I was having a conversation with a colleague when he ask</span><span>ed me, </span><strong><span>&#8220;What do you think the housing industry needs?&#8221;</span></strong><span></p>
<p>Wow- talk about an open ended question!</p>
<p>Let&#8217;s  set the stage. This was not a question about government intervention,  housing markets recovering or consumer confidence increasing.</p>
<p>This was all about <strong>&#8216;what would you do to grow your home builder, real estate or remodeling business in the current economy?&#8217; </strong></p>
<p>How would YOU answer this question?</span><span></p>
<p>I  didn&#8217;t have a planned answer but answered the question right away. My  answer surprised me but the more I thought about it, the more it made  sense.</p>
<p>See what you think&#8230;<br />
</span><span><br />
~Rick</p>
<p></span></p>
<h2><span><span style="color: #ff0000;"><strong><span>&#8220;The Housing Industry Needs a Good Dose of&#8230;&#8221;</span></strong></span></span></h2>
<p><span><br />
<img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/160.jpg" border="0" alt="" width="107.75" height="160" align="left" />I  competed in my first duathlon last year. A duathlon is a run/bike/run  race where you travel the same distance as a marathon (26.2 miles) in  about 1.5 &#8211; 2 hours. Last year I finished in just under 2 hours and  officially &#8220;got the bug.&#8221;</p>
<p>This August I&#8217;m competing in 5 races- 2  duathons and 3 mountain bike races. Now I&#8217;m 40 and technically a  rookie. I&#8217;m learning as I go through tips from other racers, online  research and trial/error.</p>
<p>The other day I was thinking about the keys to improving as a racer. I came up with three&#8230;</p>
<p></span></p>
<ol>
<li><span><strong>Physical Conditioning</strong>.  Specifically- cross training. At 40 my body doesn&#8217;t handle repetitive  stress very well so I do a lot of different types of training.</span></li>
<li><span><strong>Technique</strong>. The better your technique the less energy used. This allows you to travel faster and farther.</span></li>
<li><span><strong>Mental Stamina</strong>.  Racing, like selling, has a lot to do with confidence. Just like the  confidence you gain from making a sale- completing a race is a huge  boost to mental stamina for future races.<br />
</span></li>
</ol>
<p><span>I&#8217;m  very fortunate to live near a world class single track mountain bike  trail. Single track means the trail is very narrow and one way. It&#8217;s 10  miles long and has a beginner, intermediate and advanced loop. The  advanced loop comes complete with various &#8220;technical&#8221; areas such as  riding up and over boulders, on narrow bridges and over logs.</p>
<p>I  would estimate about 90% of the riders on this track skip or go around  the technical areas. The first few times I rode I did the same. But I  had this little voice in my head telling me, &#8216;If you don&#8217;t try you won&#8217;t  get any better&#8230;&#8217;</p>
<p></span></p>
<h2><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/161.jpg" border="0" alt="" width="216" height="144" align="right" /><strong><span style="color: #ff0000;">If you can&#8217;t BE Young, you need to THINK Young!</span></strong></span></h2>
<p><span><br />
</span><span>Guess what- I started to try the technical stuff. What do you think happened next?</p>
<p>Yep,  I fell down. Again, and again and again. It got to the point where my  kids wanted to see my new &#8220;owies&#8221; every time I came back from riding (I  was smart enough to purchase elbow and knee pads after some serious  bruising).</p>
<p>And then finally I made it through my first technical  area. And then I made it a second, third and fourth time. I still  regress as I try new stuff and take some spills but I&#8217;m consistently  getting better.<br />
<span style="color: #ff0000;"><br />
</span></span></p>
<h2><span><strong><span style="color: #ff0000;">So what does all this have to do with the Housing Industry?</span></strong></span></h2>
<p><span><br />
NAHB just released a report called Profile of the Typical Single-Family Builder in 2009.  Much like the National Association of Realtors report, the average age  of a builder is 53 and they&#8217;ve been in business for 15 years (Realtors  have an average age of 55).</p>
<p><strong>&#8220;What do you think the housing industry needs?&#8221;</strong><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/164.jpg" border="0" alt="Do you THINK young?" width="200" height="151" align="left" /></p>
<p>My answer to the question is <strong>YOUTH</strong>.  The older we get the harder it is to change. But the only way we can  change is to try new things- and fail. It&#8217;s a simple formula that nobody  likes to follow.</p>
<p>Sam Walton understood this lesson. He  understood the biggest hindrance to growth was past success. When he  tried something and failed he learned from the failure and didn&#8217;t make  the same mistake again.</p>
<p>I see our industry still clinging to the  &#8220;glory days of the past.&#8221; We&#8217;re waiting for the &#8220;markets to bottom out&#8221;  and &#8220;consumer confidence to return.&#8221; We keep asking the question, &#8216;When  will things get better?&#8217; <strong>Meanwhile people are buying, selling, building and remodeling homes. </strong></span><span></p>
<p></span></p>
<h2><span><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/162.jpg" border="0" alt="" width="144" height="158.4" align="right" /></span></span><strong><span style="color: #ff0000;"><span>3 Keys for Adapting to the New REALITIES of the Housing</span></span></strong><span><span style="color: #ff0000;"><strong> Market</strong></span></span></h2>
<h2><span><span style="color: #ff0000;"> </span></span></h2>
<p><span><br />
Just like the keys to improving as a racer, adapting your business to the realit</span><span>ies of the housing market takes a strategic approach.<br />
</span></p>
<p><strong><span>Mar</span></strong><span><strong>ket Conditioning</strong>-  Stop focusing on what has worked in the past or what someone did during  the last recession. If you only look within the housing industry you&#8217;ll  only find the same old thinking. Instead, look outside the industry.  How has the auto, retail and grocery companies evolved? How has Apple  grown their company? How can you incorporate some of these strategies  into your business?</span></p>
<p><span><strong>Technique</strong>-  If you&#8217;re going to improve your marketing and sales technique you&#8217;ve  got to try new ideas. Specifically I&#8217;d consider changing the &#8220;steps&#8221;  you&#8217;re taking to move someone from a prospect to a customer. The key is  failure. If you don&#8217;t try and fail you&#8217;ve learned nothing. After enough  failures you&#8217;ll find what works.<br />
</span><br />
<span><strong>Mental Stamina</strong>-  If you think consumer confidence is low builder/Realtor confidence is  abysmal. Confidence comes from successes. When I host sales meetings I  always like to start the meeting with a success story from everyone  involved. The success could be as simple as getting an appointment with a  top Realtor or prospect. The key is to encourage everyone to try  something new and focus on small successes and lessons learned from  those activities.<br />
</span></p>
<p><span><a href="http://nhsalescoach.com/free-sales-resources.html#newrealities"><strong>You can find a complete summary with more ideas in my FREE resource section here&gt;&gt;<br />
</strong></a><br />
Remember<strong> if you can&#8217;t be young you need to THINK young</strong>.  Young people don&#8217;t know what the housing market USED to be like. They  are eager to learn new things. They try and fail all the time but keep  trying until they get it.</p>
<p>I suggest setting up a &#8220;swear jar&#8221; and make anyone associated with your company put in $1 if they utter&#8230;</p>
<p>&#8220;Traffic stinks&#8221;</p>
<p>&#8220;It&#8217;s better to wait until things get better.&#8221;</p>
<p>&#8220;I&#8217;m not going to try that. It&#8217;ll never work.&#8221;</p>
<p>&#8230;and anything else you can think of. The simple reply to anyone who uses a similar phrase is,<strong> &#8220;Would a 25 year old just entering the industry say that?&#8221;</strong><br />
</span><span><br />
</span><span>Take what your market will give you. Don&#8217;t wish for what it won&#8217;t.</p>
<p></span></p>
<div>
<div><strong><span><span style="color: #000000;">Happy Selling!</span></span></strong></div>
</div>
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<div><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;"><strong>P.S </strong>Do you have young or young thinking people in leadership positions in  your company? Some of the most successful companies today have just  that.<br />
</span><br />
<span style="color: #000000;"><strong>P.P.S </strong>Get a summary of the <strong><em>3 keys for adapting to the new realities of the housing market</em></strong> for FREE <strong><a href="http://nhsalescoach.com/free-sales-resources.html#newrealities">with this link&gt;&gt;&gt;</a></strong></span><br />
</span></span></span></span></span></span></span></span></span></span><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><br />
<a href="../../newsletter.html">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of <em>6 Secrets to Maximizing Your Home Sales in Any Market Revealed.</em></strong></span></span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><span style="color: #000000;"><strong><em><br />
</em></strong></span></span></span></div>
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<div><span style="color: #000000;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../contactus.html">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick Storlie has been helping home builders and remodelers maximize their sales since 1992. Get your FREE e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by visiting </span></span></div>
<p><span><a href="../../">www.NHSalesCoach.com.</a></span><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><br />
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		<title>5 Home Builder Ideas for Generating More Leads During Model Home Hours</title>
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		<pubDate>Mon, 19 Jul 2010 21:17:14 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=596</guid>
		<description><![CDATA[5 Home Builder Ideas for Generating More Leads During Model Home Hours Happy summer to you! I&#8217;ve been working with my clients on a recurring problem for home builders and remodelers&#8230; Maybe you&#8217;ve experienced it. It&#8217;s called &#8220;generating qualified leads- in the summer- with a tax credit &#38; low consumer confidence hangover.&#8221; Let&#8217;s face it, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>5 Home Builder Ideas for Generating More Leads During Model Home Hours</strong></p>
<p><span><span>Happy  summer to you!<br />
</span></span><br />
<span><span><strong>I&#8217;ve been  working with my clients on a recurring problem for home builders and  remodelers&#8230;</strong></p>
<p>Maybe you&#8217;ve experienced it. It&#8217;s called &#8220;<strong>generating qualified leads- in the summer-  with a tax credit &amp; low consumer confidence hangover.&#8221;</strong></p>
<p>Let&#8217;s  face it, summer time has always been a challenge for new leads, model  home traffic, etc. But with the tax credit ending April 30th many of the  housing markets, especially lower priced, have seen traffic/leads  nearly dry up.</p>
<p>After reading a great article in the May issue of  Realtor Magazine I got <strong>5 great ideas  for dealing with this issue</strong>. Here they are&#8230;</p>
<p></span></span><span><span>~Rick</p>
<p></span></span></p>
<h2><span><strong><span style="color: #ff0000;">How to Beat the Summer Doldrums, Tax Credit &amp; Low Consumer  Confidence Blues</span></strong></span></h2>
<div>
<div><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/153.jpg" border="0" alt="Has the Tax Credit Expiration Given you a  Hang Over?" width="192" height="132.4" align="right" />If you&#8217;ve worked in  this industry long enough you may have heard the saying, &#8220;You have to  make hay while the sun shines.&#8221; </span></div>
<div><span></p>
<p>Well may be<strong> YOU</strong> haven&#8217;t heard this before but my  father grew up on a farm so I got to hear it a lot! Historically the  home builders and remodelers have generated the bulk of their leads with  spring home shows, home tours and marketing events.</p>
<p><strong>Since about 2006 most of these events are no  longer working the way they once did</strong>. You&#8217;re not seeing the  numbers, quality and certainly the confidence at these events today.</p>
<p>As  consumers continue to evolve and change our housing market it&#8217;s time we  did the same. Let&#8217;s look at the most traditional way to generate leads-  model hours.</span></div>
<div><span><br />
</span></div>
<h2><span><strong><span style="color: #0000ff;">Model Hours- Are they  still viable today?</span></strong></span></h2>
<div><span>In our old housing market  we&#8217;ve used the retail mentality when it comes to model hours- Be open for the convenience of the consumer.  This meant 7 days a week and 6 &#8211; 8 hours a day.</span></div>
<div><span></p>
<p>Now unless  you&#8217;re a public home builder and have a large advertising budget to  drive traffic- you&#8217;ve spent your fair  share of time at the model getting skunked. It&#8217;s demoralizing to  the salesperson and the builder. But what are the options?</span></div>
<h2><span><strong><span style="color: #0000ff;">Open House vs. Model Hours</span></strong></span></h2>
<div><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYFq39-J0RjIsCS3IoJRFuYSzRQre6qRvRNoLx_FRITLr7Lz_ulTa7zUiFSVR9Sd2zBGIo0aEV76c" target="_blank"><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/154.jpg" border="0" alt="Try an  open house instead" width="181.2" height="130" align="left" /></span></a><br />
<span><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYOV1erkT4X4xU7QNYaG5yhJ3Yuwt8pZ5mFNWqQnXazH9BSw7Y2xwd4q40sCtPBjt8q8RRh87jREjF_Aj26zs3TjTo3FKAXbEIR86RCAgqQwf4D7ommu4LYEZRCO2fNhVhSrtt7M_Ot5U" target="_blank">&#8220;Open Houses That Work,&#8221;</a>is an  article in the May issue of Realtor magazine that showed how some  Realtors were &#8220;redefining&#8221; this traditional advertising method.</span></div>
<div><span></p>
<p>Many  Realtors have written off the open house since 9 out of 10 buyers are  starting their home search online. But other Realtors are focusing more  of their energies on open house with dramatic results.</p>
<p><strong>What if you were to treat your model hours  more like an open house?</p>
<p>What would you do differently?</p>
<p>What would be the results?<br />
</strong><br />
Here&#8217;s  my <strong>top 5 ideas for increasing leads  during your model hours</strong> by treating them as an open house.</p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0BtTDf8NDjevgMMu3_bT20_THSwgXHIHXDTnIlkNfY-IJqIj1DASCRCf7K7r5mhZ-VqUh_vR6jg7W6PRd8VCRCY" target="_blank">You can get more specifics for these ideas  for FREE by clicking here&gt;&gt;</a></strong><br />
</span><span><br />
</span></div>
<div>
<div><span>1. <strong>Change  Your &#8220;Shotgun&#8221; approach to <img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/155.gif" border="0" alt="Use a rifle approach" width="142.8" height="120.4" align="right" />that of a rifle</strong>.  Sitting in your model home 5-7 days a week with no traffic is a recipe  for disaster. <strong>Instead of focusing on  quantity of hours, change to QUALITY of hours.</strong> That is, put more  time into promoting a specific event that will appeal to your target  market. Here are some ideas:</span></div>
<ul>
<li>
<ul>
<li><span>Plan 1 special weekend event for  consumer prospects each month. Give them a special reason to come out or  come back.</span></li>
<li><span>Plan 1 special weekday event for Realtor  prospects each month. Give them a special reason to come out.</span></li>
<li><span>Spend 12-20 hours promoting and planning each  event OUTSIDE of your model. More details on this to come.</span></li>
</ul>
</li>
</ul>
<div><span>2. <strong>Leverage the web</strong>. Since prospects  are searching online get your &#8220;open house&#8221; event online too. List it on  the MLS, Craigslist, any local event clandars (check your local paper),  Trulia, Zillow and Realtor.com.</p>
<p>Blog about the event and utilize  Active Rain&#8217;s Localism tool.</p>
<p>3.  <strong>Get Your Signs Out There!</strong> Try a mix of <img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/156.gif" border="0" alt="Lots of signs" width="150.4" height="132" align="left" />20-40 different  signs from company branded to hand-made specialty signs advertising any  giveaways.</p>
<p>If you can use balloons do it. Helium containers can  be rented from most party stores. Check with your municipality  guidelines and see if they&#8217;re allowed attached to signs.</p>
<p>4. <strong>Use Partners and Themes</strong>- Give  Realtors and consumers a compelling reason to stop by. You have dozens  of local businesses to partner with and cross promote your open house  events. Start attending the local chamber events and meet these people.  Look to suppliers and manufactures to help too.</p>
<p>5.<strong> Make it Memorable</strong>- Now that you&#8217;ve <img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/157.jpg" border="0" alt="Make your events  unique, fun and memorable" width="175" height="111.3" align="right" />got that prospect  at your model how will you make it memorable? What kind of experience  will you deliver? Why would they leave their contact information?</p>
<p>Here&#8217;s  your litmus test&#8230;What is your favorite business to visit? Take a  close look at what they do to deliver a fantastic experience and  incorporate that into your event. </span><span></p>
<p></span></div>
<p><span>Does this take more work? Yes absolutely.</p>
<p>Does  it take time to develop a database of prospects to market these events  to? Yep.</p>
<p>But what&#8217;s your option? </span></p>
<p><span><strong>I&#8217;ve compiled a more specific summary of the above 5 ideas  that you can download for FREE on my website. </strong></p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0BtTDf8NDjevgMMu3_bT20_THSwgXHIHXDTnIlkNfY-IJqIj1DASCRCf7K7r5mhZ-VqUh_vR6jg7W6PRd8VCRCY" target="_blank">You can get it by clicking here&gt;&gt;</a></strong></p>
<p>By  the way, do you have some other ideas to get more leads? Leave a comment below and tell me about them!</p>
<p></span></div>
</div>
<p><span><span>Happy Selling</span>!</span></p>
<p><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
</span></p>
<div>
<div>
<div><span><br />
P.S. My website  resource area is loaded with tools, techniques and videos to help you  navigate and excel in today&#8217;s market.</p>
<p>Everything is Free and you  can start improving your lead generation today!</p>
<p><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0BtTDf8NDjevgMMu3_bT20_THSwgXHIHXA6LuE-c0Sox-2K58ImRgn0mmWUa52fCrU=" target="_blank">Use this link to check out the free  resource area&gt;&gt;</a></p>
<p></span></div>
</div>
<div><span><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0CQA_TN9Y_iCZjh-bGl_NB1A5p1DIeQldjMLTZynB0xEg==" target="_blank">Ask Rick a question and he  may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></div>
</div>
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<img src="http://feeds.feedburner.com/~r/Nhsalescoach/~4/51rDRe1MqS4" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.nhsalescoach.com/blog/landing-perfect-prospects/5-home-builder-ideas-for-generating-more-leads-during-model-home-hours/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.nhsalescoach.com/blog/landing-perfect-prospects/5-home-builder-ideas-for-generating-more-leads-during-model-home-hours/</feedburner:origLink></item>
		<item>
		<title>Advanced Home Builder and Remodeler Negotiation Techniques Revealed…</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/QZ8uBvZn4hA/</link>
		<comments>http://www.nhsalescoach.com/blog/transforming-cold-prospects-to-hot-leads/advanced-home-builder-and-remodeler-negotiation-techniques-revealed/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:15:47 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[Transforming Cold Prospects to Hot Leads]]></category>
		<category><![CDATA[negotiation techniques]]></category>
		<category><![CDATA[new home sales]]></category>
		<category><![CDATA[remodeling sales]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=592</guid>
		<description><![CDATA[Advanced Home Builder and Remodeler Negotiation Techniques Revealed&#8230; I had this elaborate idea of a &#8220;goof&#8221; email I was going to send you. But, after testing it on some family members I decided to &#8220;come clean&#8221;. A client of mine sent me a video link with the words &#8220;Good video on negotiation techniques.&#8221; Last Friday [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Advanced Home Builder and Remodeler Negotiation Techniques Revealed&#8230;</strong></p>
<p>I had  this elaborate idea of a &#8220;goof&#8221; email I was going to send you. But,  after testing it on some family members I decided to &#8220;come clean&#8221;.</p>
<p>A client of mine sent me a video link with the words &#8220;Good video on  negotiation techniques.&#8221; Last Friday when I was catching up on my email I  decided to watch it.</p>
<p>I was poised to learn some new ideas and share them with you. As I  watched the video I was studying the technique of the presenter and  taking notes.</p>
<p>Then I got to the end&#8230;</p>
<p>I thought I was going to pee my pants laughing.</p>
<p>The video is, you guessed it, 2 minutes and 40 seconds. And couldn&#8217;t we  all use a good laugh?</p>
<p>Enjoy!</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/uQMfK382ueU&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/uQMfK382ueU&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div>
<div><span><span style="color: #000000;">Happy Selling!</span></span></div>
</div>
<p><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><span style="color: #000000;"><strong>P.S</strong> As much as I study women&#8217;s buying behaviors as they  relate to housing decisions I&#8217;m a bit perplexed why my wife didn&#8217;t find  this funny&#8230;</p>
<p><strong>P.P.S</strong> Don&#8217;t  forget to check my resource page for updates. I&#8217;ve been adding some  great stuff. </span></p>
<p><strong><a href="http://nhsalescoach.com/free-sales-resources.html">Use this link to search for FREE  strategies you can use&gt;&gt;</a></strong><br />
</span><br />
</span></span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../newsletter.html">Click  here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE  copy of 6 Secrets  to Maximizing Your Home Sales in Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../contactus.html">Ask  Rick a question and he may feature it in an upcoming issue of Coach&#8217;s  Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span><br />
</span><span style="color: #000000;"><span style="color: #0033cc;"><span style="color: #000000;">Rick  Storlie has been helping home builders and remodelers maximize their  sales since 1992. Get your FREE  e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by  visiting</span> </span></span><span><a href="../../">www.NHSalesCoach.com.</a></span><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><br />
</span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span></span></span></div>
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		<item>
		<title>The Prospect asks the Home Builder, “Why Should I Buy From You?” What is Your Answer?</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/bhWLcZQKgC0/</link>
		<comments>http://www.nhsalescoach.com/blog/landing-perfect-prospects/the-prospect-asks-the-home-builder-why-should-i-buy-from-you-what-is-your-answer/#comments</comments>
		<pubDate>Thu, 13 May 2010 04:55:35 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Free Seminars]]></category>
		<category><![CDATA[Landing Perfect Prospects]]></category>
		<category><![CDATA[homebuilder marketing strategies]]></category>
		<category><![CDATA[Market share]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[remodeling marketing training]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=582</guid>
		<description><![CDATA[The Prospect asks the Home Builder, &#8220;Why Should I Buy From You?&#8221; What is Your Answer? That&#8217;s the question constantly going through your prospect&#8217;s mind- &#8220;Why Should I Buy from You?&#8221; Have you ever stepped away from your business and really given this question some thought? Do you struggle trying to answer it? If you&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Prospect asks the Home Builder, &#8220;Why Should I Buy From You?&#8221; What is Your Answer?</strong></p>
<p><span>That&#8217;s  the question constantly going through your prospect&#8217;s mind</span><span>- </span></p>
<div id="attachment_583" class="wp-caption alignright" style="width: 224px"><a href="http://www.nhsalescoach.com/blog/wp-content/uploads/2010/05/pondering-man.jpg"><img class="size-medium wp-image-583" title="pondering-man" src="http://www.nhsalescoach.com/blog/wp-content/uploads/2010/05/pondering-man-300x225.jpg" alt="" width="214" height="160" /></a><p class="wp-caption-text">Why choose you?</p></div>
<p style="text-align: center;"><span><br />
<strong>&#8220;Why Should I Buy from You?&#8221;</strong></span></p>
<p><span>Have  you ever stepped away from your business and really given this question  some thought? Do you struggle trying to answer it?</span></p>
<p>If you&#8217;re  like most of the home builders and remodelers I&#8217;ve talked to, you&#8217;re  probably busy&#8230;</p>
<p>&#8230;Running your day-to-day business<br />
&#8230;Trying  to get your next sale<br />
&#8230;Keeping your current customers happy</p>
<p>Let&#8217;s  face it- it&#8217;s really easy to get bogged down in the details of working  IN your business. Working ON your business is constantly getting pushed  to the back burner. But if your prospects are constantly asking  themselves, &#8220;Why should I buy from you?&#8221;&#8230;</p>
<div><strong><span>Isn&#8217;t  This a Question You Should Have a GREAT Answer For?</span></strong></div>
<p><span><br />
And  please don&#8217;t go down the road of&#8230;</span></p>
<p>&#8230;because we&#8217;re family  owned<br />
&#8230;because we&#8217;re a quality builder/remodeler<br />
&#8230;because we  have 20+ years of experience<br />
&#8230;because we have excellent service</p>
<p>All  those things are <strong>MINIMUM</strong> expectations of buyers today.<span> </span></p>
<p><strong><span style="color: #ff0000;">So how do You  get MORE Buyers to Choose You?<br />
</span></strong></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/148.jpg" border="0" alt="How to Get Noticed in a Sea of Sameness" width="192" height="74" align="left" /></span></p>
<div style="text-align: center;"><strong><span><span><span>Market  Positioning- The Home Builders (and salespersons) Map for Unleashing  Sales in a Battle-Hardened Housing Market </span></span></span></strong></div>
<p><span><span><span><br />
This is a no B.S.  conversation about how the best home builders, remodelers and  salespeople are using market positioning to gain market share.</span></span></span></p>
<p>I&#8217;ll  demystify market positioning and show you 5  easy-to-implement steps that will reignite your sales for 2010 and  beyond.</p>
<p>You can watch a copy of the webinar using the link below (and why not- it&#8217;s FREE!)</p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=https%3A%2F%2Fwww2.gotomeeting.com%2Fregister%2F787568195&amp;id=preview" target="_blank">https://www2.gotomeeting.com/register/787568195</a></strong></p>
<p><span><strong>90% of what you do is  just like your competitors.</strong> This program will show you how to  leverage the 10% that makes all the difference to your bottom line.<br />
</span><span> </span></p>
<p><span>To get started on re-positioning your company, neighborhood or personal brand- get my FREE e-guide below</span></p>
<p><strong><a href="http://www.nhsalescoach.com/free-sales-resources.html#findprospects" target="_blank">http://www.nhsalescoach.com/free-sales-resources.html#findprospects </a></strong></p>
<div>
<div></div>
<div><span><span style="color: #000000;">Happy Selling!</span></span></div>
</div>
<div>
<div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;"><strong>P.S</strong> As a bonus to everyone that attends I&#8217;m going to help  you get started repositioning your company, neighborhood and/or your  personal brand. This tool is invaluable for your future success.</span></p>
<p>Register  here</p>
<p></span> <strong><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=https%3A%2F%2Fwww2.gotomeeting.com%2Fregister%2F787568195&amp;id=preview" target="_blank">https://www2.gotomeeting.com/register/787568195</a></strong><br />
</span><br />
</span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fnewsletter.html&amp;id=preview" target="_blank">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of 6 Secrets to Maximizing Your Home Sales in  Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature  it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick  Storlie has been helping home builders and remodelers maximize their  sales since 1992. Get your FREE  e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by  visiting </span></span></p>
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		<title>3 Fundamentals to Getting More Leads- A Home Builder’s &amp; Remodeler’s Guide to Advertising</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/CVbA_EPJsLo/</link>
		<comments>http://www.nhsalescoach.com/blog/landing-perfect-prospects/3-fundamentals-to-getting-more-leads-a-home-builders-remodelers-guide-to-advertising/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 13:17:18 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Landing Perfect Prospects]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising campaign]]></category>
		<category><![CDATA[design build remodeling]]></category>
		<category><![CDATA[Home Builders]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[new homes]]></category>
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		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=571</guid>
		<description><![CDATA[3 Fundamentals to Getting More Leads- A Home Builder&#8217;s &#38; Remodeler&#8217;s Guide to Advertising I was speaking with a home builder the other day about advertising. A quote came up that I&#8217;ve heard before- maybe even you&#8217;ve uttered it&#8230; &#8220;We don&#8217;t advertise.&#8221; The builder didn&#8217;t advertise in the traditional sense (print, radio, bill boards, etc.). [...]]]></description>
			<content:encoded><![CDATA[<p><strong>3 Fundamentals to Getting More Leads- A Home Builder&#8217;s &amp; Remodeler&#8217;s Guide to Advertising </strong></p>
<p><span><span>I was  speaking with a home builder the other day about advertising. A quote  came up that I&#8217;ve heard before- maybe even you&#8217;ve uttered it&#8230;</span></span></p>
<div style="text-align: center;"><strong><span><span>&#8220;We don&#8217;t advertise.&#8221;</span></span></strong></div>
<p><span><span><br />
The builder  didn&#8217;t advertise in the traditional sense (print, radio, bill boards,  etc.). But they do advertise. They just were defining it wrong.</span></span></p>
<p>What  followed was my explanation of how advertising has evolved. And why  virtually no home builders and remodelers advertise correctly.</p>
<p><strong>If  you&#8217;ve ever wondered why your advertising isn&#8217;t working you&#8217;ll find the  answer here. Enjoy!</strong></p>
<p>~Rick</p>
<div style="text-align: center;">
<h2><span><span style="color: #ff0000;"><strong>The 3 Fundamentals to Getting More Leads</strong></span></span></h2>
</div>
<div><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/143.jpg" border="0" alt="sunrise  at lutsen" width="173.5" height="173" align="left" />I was  watching a video blog last year when the presenter asked, <strong>&#8220;Do you know  the difference between advertising and marketing?&#8221;</strong></p>
<p>It was a  great  question and I didn&#8217;t know the answer. So I started looking at the  difference- which led me to TRULY understand what&#8217;s missing from home  builder&#8217;s and remodelers marketing plans.</p>
<p><strong><span style="color: #3366ff;">Advertising  vs Marketing</span></strong></p>
<p><a href="http://en.wikipedia.org/wiki/Advertising">Wikipedia</a> defines advertising as&#8230;</p>
<p></span></p>
<div style="text-align: center;"><span><span><strong>Advertising</strong> is a form of communication  intended to persuade an audience (viewers,  readers or listeners) to take some action.</span></span></p>
<div style="text-align: left;">Pretty simple,  right?</div>
<div style="text-align: left;"><span></p>
<p>Now take a look at <a href="http://en.wikipedia.org/wiki/Marketing">Wikipedia&#8217;s </a>definition of Marketing&#8230;</p>
<p></span></p>
<div style="text-align: center;"><span><strong>Marketing</strong> is the process by which  companies determine what  products or services may be of interest to customers, and the strategy  to use in sales, communications and business development. <strong>It is an integrated process through which  companies create value for  customers and build strong customer relationships in  order to capture value from customers in return.</strong><br />
</span></div>
</div>
</div>
</div>
<div><span><span><br />
Ok- maybe not so simple!</p>
<p>As  you can see home builders and remodelers spend a lot of time focusing  on advertising (i.e. generating traffic to models) but not much time on  marketing.</p>
<p>However, it&#8217;s  <strong>MARKETING that sells your services- NOT advertising</strong>. If you&#8217;re not  sure what your marketing strategy is how could you put together an  effective advertising campaign?</p>
<p></span><br />
<strong><span style="color: #ff0000;">Fundamental #1 to  Getting More Lead</span><span style="color: #ff0000;">s: Understand Your Prospect&#8217;s Problems  Better than Anyone Else</span></strong></span><span style="color: #ff0000;"> </span></div>
<div><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/144.gif" border="0" alt="Who is your buyer?" width="161" height="143.5" align="right" /></span></span></span><br />
<span><span> </span></span></div>
<div><span><span><span>I  took a home study course on writin</span></span></span><span><span><span>g  c</span></span></span><span><span><span>opy and the  very first thing I did was build</span></span></span><span><span><span> a</span></span></span><span><span><span> &#8220;</span></span></span><span><span><span>Tarket&#8221;.  The author described how<strong> we need t</strong></span></span></span><strong><span><span><span>o </span></span></span><span><span><span>go a step further than identifying our  target </span></span></span><span><span><span>mar</span></span></span><span><span><span>ket- we needed to create our own </span></span></span></strong><span><span><span><strong>fictitious buyer (e.g. tarket)&#8230;right down to their names.</strong><br />
</span></span></span><br />
<span><span><span>Here&#8217;s  the idea behind it- What are you really selling? <strong>People don&#8217;t move or remode</strong></span></span></span><span><span><span><strong>l if their current home fits their life  hunky dory</strong>. They don&#8217;t even consider the idea until there is some  &#8220;pain&#8221; being caused by their current situation.</p>
<p>You can&#8217;t  understand your prospect&#8217;s pain unless YOU feel you COMPLETELY know  them. And people don&#8217;t want to do business with people or companies they  don&#8217;t relate too. The only way to REALLY know someone is to <strong>define EXACTLY who they are</strong>. Once you  do that you can focus on exactly what they need.</p>
<p></span></span></span><span style="font-size: small;"><strong><a href="http://nhsalescoach.com/free-sales-resources.html#findprospects">You can create your Tarket &amp; download my &#8220;Build Your Buyer&#8221; Form  for Free by clicking on this link&gt;&gt;</a></strong><br />
</span><br />
<span><span><span>Infomercials have this down to a science.  The next time you are scanning what&#8217;s on- look at the titles to these  programs. Every program has a defined buyer profile with a defined set  of problems the product solves.</p>
<p><span><strong><span style="color: #ff0000;">Fundamental #2 to  Getting More Leads: Don&#8217;t Propose on the First Date&#8230;</span></strong></span></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/145.jpg" border="0" alt="Slow down and get to know one another  first" width="171.25" height="137" align="left" />You&#8217;re probably  thinking I&#8217;ve lost my mind. Let me explain&#8230;</span></p>
<p><strong>When you ask a prospect to become a customer  in one step it&#8217;s like proposing on the first date! </strong>They don&#8217;t know  you, trust you or see the value of your services.</p>
<p>Yet what do  our advertising messages ask people to do- &#8216;If you&#8217;re ready to buy call,  email or stop by and we&#8217;ll sell you.&#8217;</p>
<p>Relationships evolve over  time. What&#8217;s the best way to start a relationship? <strong>Focus on helping your prospect and ask for  nothing in return.</strong></p>
<p></span></span>I&#8217;m not  talking about giving away your services but I am talking about giving  away your knowledge and expertise. <strong>The  more you give away the better chance you have of your prospect choosing  you.</strong></p>
<p><span style="color: #ff0000;"><strong><span>Fundamental #3 to Getting More  Leads:</span></strong></span><span><span style="color: #ff0000;"><strong>Be Different Not Better!</strong></span></span></p>
<p></span><span><span><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/146.jpg" border="0" alt="Focus on Your  Differences" width="200" height="150" align="right" /></span></span></span></span></span><br />
<span><span><span><span><span>The housing  industry is awash in a sea of sameness. <strong>90%  of what we do is EXACTLY what our competitors do.</strong> So how do we  advertise?</p>
<p></span></span></span></span></span></div>
<div>
<div><strong><span><span><span><span><span>We tell  people we&#8217;re better. </span></span></span></span></span></strong></div>
<p><span><span><span><span><span><br />
We use  terms like&#8230;</span></span></span></span></span></p>
<p>Quality&#8230;</p>
<p>Family-owned&#8230;</p>
<p>___ years  of experience AND my favorite&#8230;</p>
<p>&#8220;We  try to build a perfect house&#8221; (I just saw that one in an ad last week)</p>
<p>What  we forget is our prospects hear these same things from everyone. These  are minimum expectations in their mind. If they think you&#8217;re the same as  the builder down the street the question they ask themselves are, <strong>&#8220;Why should I choose you? Are you the lowest  price?&#8221;</strong></p>
<p>Instead of advertising about the things you do  that are just like your competitors- advertise  about how you are different. You&#8217;ll attract people interested in  your differences.<br />
<span><br />
<span style="color: #3366ff;"><strong>Now What?</strong></span></span></p>
<p><span><strong>If you&#8217;re  no longer wondering why your advertising isn&#8217;t working I&#8217;d like to give  you a hand</strong>. I&#8217;ve put together a cheat sheet called<strong> &#8220;4 Keys to Improving Your Advertising.&#8221;</strong></span></p>
<p>It&#8217;s  a summary of the techniques and strategies you should be using to  generate leads through your advertising.</p>
<p><a title="4 Keys to Improving Your Advertising" href="http://nhsalescoach.com/free-sales-resources.html#improveadvertising" target="_blank"><strong>Of course, you can download it here for  free&gt;&gt;</strong></a></p>
</div>
<p><span>Happy Selling!</span></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
</span></p>
<div>
<div>
<div><span><br />
P.S. My website  resource area is loaded with tools, techniques and videos to help you  navigate and excel in today&#8217;s market.</p>
<p>Everything is Free and you  can start improving your lead generation today!</p>
<p><a href="http://nhsalescoach.com/free-sales-resources.html">Use this link to check out the free resource  area&gt;&gt;</a></p>
<p></span></div>
</div>
<div><span><a href="http://nhsalescoach.com/contactus.html">Ask Rick a question and he may feature it in an upcoming  issue of Coach&#8217;s Corner&gt;&gt;</a></span></div>
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		<title>Taxi Cabs, Mexico, Selling New Homes and Remodeling- What do they have in Common? A Discussion We All Need to Have…</title>
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		<pubDate>Fri, 02 Apr 2010 22:14:21 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[Transforming Cold Prospects to Hot Leads]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[closing more sales]]></category>
		<category><![CDATA[critical path]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[remodeling sales]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[transforming cold prospects into hot leads]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=544</guid>
		<description><![CDATA[Taxi Cabs, Mexico, Selling New Homes and Remodeling- What do they have in Common? A Discussion We All Need to Have&#8230; So here&#8217;s the scoop&#8230;I was privileged to be invited by NAHB and a Builder 20 group to speak &#8211; in Cancun. Yes you&#8217;re right, not a bad gig if you can get it! Here [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Taxi Cabs, Mexico, Selling New Homes and Remodeling- What do they have in Common? A Discussion We All Need to Have&#8230;</strong></p>
<p><span>So  here&#8217;s the scoop&#8230;I was privileged to be invited by NAHB and a Builder  20 group to speak &#8211; in Cancun. Yes you&#8217;re right, not a bad gig if  you can get it!</span></p>
<p>Here I thought I was coming to Mexico to educate  home builders on sales and marketing. <strong>Little  did I know I would become the student, not the teacher.</strong></p>
<p>It  all started when we arrived at the airport and needed a taxi. What  followed was the most beautiful example of a multi-step sales process  (the same process YOU need to be using) that I have EVER seen&#8230;Enjoy!</p>
<p>~Rick</p>
<p><span>My wife  Nancy and I decided to add a few days to </span><span><img title="Edit  Image" src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/129.gif" border="0" alt="Taxi" width="225" height="100.5" align="right" /></span><span>the  trip for some R&amp;R  WITHOUT kids. We arrived at the airport and </span><span>proceeded  through immigration and customs. <strong>Our  next task was to get transportation to the hotel.</strong></span><br />
<span><br />
<span style="color: #ff0000;"><strong>Engage</strong></span></span></p>
<p>As  we walked we were greeted by a helpful young man who escorted us to  Jeanie- a person who could help us get a cab.</p>
<p>Jeanie spoke  excellent English and quickly advised us on which cab service to use and  how much we should pay<strong> (using the  wrong service </strong><span><strong>could double our fare!). </strong></span></p>
<p>After she took care of our cab ride she switched the  conversation to our hotel- namely, where we were staying. She asked us  if we had been to Cancun before and how well we knew the area. <strong>It had been 13 years since our last visit so  we welcomed her information.</strong></p>
<p><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/130.gif" border="0" alt="Map of Cancun" width="129" height="262" align="left" /><strong><span style="color: #ff0000;">Establish Trust and  Credibility</span></strong><span> </span></p>
<p>Jeanie pulled out a map of the Cancun hotel  zone. <strong>She showed us where our hotels  were.</strong> Next she pointed out the airport location. <strong>As she is doing this she begins making notes  with a black marker.</strong></p>
<p>On the edges of the map were photos  of different activities. Her next question was,<strong> &#8220;We&#8217;re you planning any activities while in  Cancun?&#8221;</strong> Nancy told her she wanted to swim with Dolphins.</p>
<p>Jeanie  flipped over the map and on the back was sample prices of what you  would pay for each activity if you booked it through a hotel. Jeanie  asked, <strong>&#8220;Would you be interested in  picking as many of these activities as you wanted for $50 per person?</strong>&#8221;</p>
<p><strong><span style="color: #ff0000;"> </span></strong></p>
<p><span><strong><span style="color: #ff0000;">Lifestyle</span></strong></span></p>
<p>Jeanie  explained to us that the #1 resort in Cancun (she didn&#8217;t disclose WHERE  that stat came from!) was celebrating 25 years in business this year.  The resort&#8217;s goal was to introduce as many people to it as possible.</p>
<p>She  told us the resort was offering <strong>3  benefits</strong> to everyone interested <strong>(she  wrote these benefits on the map as she explained them).</strong></p>
<p>1.  Unlimited activities for $50/person.<br />
2. A full day at an  all-inclusive resort- FREE<br />
3. Two 30 minute spa&#8217;s- FREE</p>
<p>All  the resort wanted us to do was <strong>stop by  on Saturday for a 90 minute breakfast</strong>.</p>
<p><span><span style="color: #ff0000;"><strong>Be Proactive</strong></span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/131.jpg" border="0" alt="Objections" width="160" height="120" align="right" /></span></p>
<p>I told  Jeanie that I couldn&#8217;t attend Saturday because I was presenting all  day. She asked if Sunday would work and I told her we were switching  hotels so I wasn&#8217;t sure.</p>
<p>Jeanie quickly came up with an idea. Her  resort would pay for a round trip taxi. To save us some money, the cab  could pick us up at our old hotel and bring us to the new hotel. I knew  we had some downtime between check out and check in and thought this  would work fine.</p>
<p>I asked her one last question,<strong> &#8220;Is this a timeshare presentation?&#8221;</strong> She  showed me a receipt from her resort that specifically stated, <strong>&#8220;This is not a timeshare presentation.&#8221;</strong></p>
<p><span style="color: #ff0000;"><strong>Controlled Release of Information</strong></span></p>
<p>To  get the activity passes we had to <strong>pay  for them at the airport and PICK THEM UP at the breakfast</strong>. We  were given the map Jeanie had made notes on and she asked us to plan  which days we wanted to do each activity.</p>
<p><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/133.jpg" border="0" alt="sales environment" width="185.5" height="117.25" align="left" /><strong><span style="color: #ff0000;">The Sales  Environment</span></strong></p>
<p>On Sunday we arrived at the resort and met  Hector. Hector had breakfast with us and showed us the resort. It was  gorgeous. Hector showed us the grounds, common areas and suites. I had  fun talking to Hector and at the end of our time together he took us  into a &#8220;closing&#8221; area of the resort.</p>
<p><span><span style="color: #ff0000;"><strong>The Rest of the  Story&#8230;</strong></span><br />
</span><br />
<span>The resort wasn&#8217;t selling timeshares- they were selling a  vacation club (as far as I can tell it&#8217;s about the same thing). For  those of you who have been to time share presentations before you know the drill.</span></p>
<p>As we went through the process, I  asked Hector what his conversion rate was. His answer? 30%- He closes 3  out of 10!</p>
<p><strong>What if resorts sold  timeshares and vacation clubs like we sell new homes and remodeling?</strong></p>
<p>Can you  imagine my reaction if Jeanie would have handed me a brochure and asked,  &#8220;Are you thinking about joining a vacation club?&#8221; Her conversion would  be about 0 out of 10!</p>
<p>Yet isn&#8217;t that how we try to sell new  homes and remodeling services?</p>
<p><strong>We  try to generate as many leads as possible and ask all of them if they  are ready to buy&#8230;How well is this working for you?</strong></p>
<p><span style="color: #ff0000;"><strong>One-Stepping</strong></span></p>
<p>A  one-step sales approach is where you ask your prospects to become a  buyer in ONE STEP. You advertise&#8230;&#8221;Call, email or stop by if you&#8217;re in  the market for a new home?&#8221; And guess what- the phone doesn&#8217;t ring too  often, does it?<br />
<span><br />
The  q</span><span>uestion you have to ask yourself is- how many people are  you talking to that are INTERESTED BUT NOT READY? You probably talk to  hundreds like this each </span><span>year.</span></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/132.jpg" border="0" alt="Sales Funnel" width="105" height="93.6" align="right" /></span><span><strong>Your Sales Funnel</strong><br />
</span><span><br />
The  resort in Mexico had painstakingly developed a sales funnel that  converted 30% of their prospects. It started with a taxi ride and  offering knowledge of the area.</span></p>
<p>They know people are shopping  differently today.<strong> They changed their  sales approach.</strong></p>
<p>As you might have guessed, your sales  process needs to change to. You need to develop a multi-step sales  funnel needs that includes the following areas&#8230;</p>
<p style="text-align: center;">
<p><span><strong>The hook</strong>. The hook has nothing to do  with your solution (your new homes, lots or remodeling) but has  everything to do with the problems of your target market.</span><span> </span></p>
<p><span><span><strong>Believability</strong>.  Only 10% of adults learn by listening. 45% learn visually and 45% learn  kinesthetically (learning by doing.) Yet I walk through countless model  homes with no visual aids and no active participation in the sales  process. Credibility is established through visual aids (and a model  home alone isn&#8217;t enough).</span></span></p>
<p><strong>Building  Value</strong>. 90% of what you do is exactly what other home builders  and remodelers do. You can&#8217;t build value by trying to prove you have  better sticks and bricks. Value is only built with the 10% that makes  you unique, special and DIFFERENT.</p>
<p><strong>Anticipating Objections.</strong> The top 6 objections from your  target market should be built in to your sales process. Don&#8217;t wait for  them to be brought up. Brag about them!</p>
<p><strong>A Reason to Follow-up</strong>. The only way you can control the  sales process is by holding back key information. You do this to give  your prospects a reason to meet with you in the future or follow-up with  them.</p>
<p><strong>Your Facilities</strong>.  Perhaps one of the most overlooked aspects to selling new homes and  remodeling services is leveraging the 5 senses. Auditory, visual, smell,  touch and taste are powerful subconscious motivators.</p>
<p><strong>Getting the Sale</strong>. Rarely are large  purchases such as home sold on the first or even second c<span><strong><span style="color: #ff0000;"><a href="http://nhsalescoach.com/free-sales-resources.html#salestool3" target="_blank"><img class="alignright size-medium wp-image-558" title="Multi-step sales  process" src="http://www.nhsalescoach.com/blog/wp-content/uploads/2010/04/Multi-step-sales-process2-300x231.jpg" alt="" width="300" height="231" /></a></span></strong></span>onsultation. It  can take months and in some cases years from the time you first meet a  prospect until they sign on the dotted line.</p>
<p><span><strong><span style="color: #ff0000;">Developing Your own  Multi-step Sales Funnel</span></strong></span></p>
<p><strong> </strong></p>
<p>This is a pretty complex process  and since you&#8217;re still reading I want to help you do this. I&#8217;ve recorded  a short &#8220;how to&#8221; video that will walk you through this system AND have a  guide you can download in my resource area. Of course both are FREE.</p>
<p><strong><a href="http://nhsalescoach.com/free-sales-resources.html#salestool3" target="_blank">You can get access to the &#8220;how to&#8221; video and  guide by clicking here&gt;&gt;</a><br />
</strong><br />
I can&#8217;t guarantee you a  30% conversion rate but I WILL guarantee this&#8230;</p>
<p>If you&#8217;re still  using a one-step approach to selling today you&#8217;re losing sales to your  competitors who have adopted a multi-step approach. It&#8217;s just a matter  of time before they put you out of business.</p>
<p>Wouldn&#8217;t you rather  be the one left standing?<br />
<span><br />
</span></p>
<div>
<div><span><span style="color: #000000;">Happy Selling!</span></span></div>
</div>
<div>
<div>
<div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;"><strong>P.S</strong> This is probably the best resource I&#8217;ve added to my free library. It&#8217;s a road map of what my best clients are using today. Why not get started today?</span></p>
<p><strong><a href="http://nhsalescoach.com/free-sales-resources.html#salestool3" target="_blank">Watch the  video and get the free guide by clicking here&gt;&gt;</a></strong></p>
<p></span></p>
<p></span> </span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../newsletter.html">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of 6 Secrets to Maximizing Your Home Sales in  Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../contactus.html">Ask Rick a question and he may feature it in an upcoming  issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick  Storlie has been helping home builders and remodelers maximize their  sales since 1992. Get your FREE  e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by  visiting </span></span></p>
</div>
<p><span><a href="../../">www.NHSalesCoach.com.</a></span><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><br />
</span></span></span></span></span></span></span></span></p>
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		<title>7 New Home Closing Experts Share Their Best Closing Strategy</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/It5Q1_5CIjo/</link>
		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/7-new-home-closing-experts-share-their-best-closing-strategy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 23:04:09 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[closing more sales]]></category>
		<category><![CDATA[critical path]]></category>
		<category><![CDATA[home builder]]></category>
		<category><![CDATA[new home sales training]]></category>
		<category><![CDATA[sales process]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=536</guid>
		<description><![CDATA[7 New Home Closing Experts Share Their Best Closing Strategy Here&#8217;s  a quick read with 7 ideas you can use to help your closing process today! Happy Selling ~Rick http://www.housingzone.com/probuilder/article/CA6718962.html Click here&#62;&#62; and get Rick’s FREE copy of 6 Secrets to Maximizing Your Home Sales in Any Market Revealed. Ask Rick a question and he [...]]]></description>
			<content:encoded><![CDATA[<p><strong>7 New Home Closing Experts Share Their Best Closing Strategy</strong></p>
<p>Here&#8217;s  a quick read with 7 ideas you can use to help your closing process today!</p>
<p>Happy Selling</p>
<p>~Rick</p>
<p><a href="http://www.housingzone.com/probuilder/article/CA6718962.html ">http://www.housingzone.com/probuilder/article/CA6718962.html </a></p>
<div><strong><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fnewsletter.html&amp;id=preview" target="_blank">Click here&gt;&gt;</a></strong> and <strong>get Rick’s FREE copy of 6 Secrets to Maximizing Your Home Sales in Any Market Revealed.</strong></div>
<div><strong><br />
</strong></div>
<div><strong><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach’s Corner&gt;&gt;</a></strong></div>
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		<title>Wondering How to be a “Hall of Fame” Home Builder, Remodeler or Realtor? Why Not Copy How a REAL Hall of Famer’ did it…</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/NVoTHVJX2VA/</link>
		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/wondering-how-to-be-a-hall-of-fame-home-builder-remodeler-or-realtor-why-not-copy-how-a-real-hall-of-famer-did-it/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:05:49 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[closing more sales]]></category>
		<category><![CDATA[home builder]]></category>
		<category><![CDATA[John Randle]]></category>
		<category><![CDATA[Minnesota new home sales training]]></category>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=522</guid>
		<description><![CDATA[Wondering How to be a &#8220;Hall of Fame&#8221; Home Builder, Remodeler or Realtor? Why Not Copy How a REAL Hall of Famer did it&#8230; I caught a radio interview with John Randle the other day- a former NFL defensive tackle that was just voted into the Pro Football Hall of Fame. With everything John had [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Wondering How to be a &#8220;Hall of Fame&#8221; Home Builder, Remodeler or Realtor? Why Not Copy How a REAL Hall of Famer did it&#8230;</strong></p>
<p><span style="font-size: medium;"><span style="font-size: small;"> </span></span><span style="font-size: medium;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/122.jpg" border="0" alt="John Randle" width="126.5" height="160" align="right" /></span></span><br />
<span style="font-size: medium;"><span style="font-size: small;">I caught a radio interview with John Randle the other day- a former NFL defensive tackle that was just voted into the Pro Football Hall of Fame.</span></span></p>
<p>With everything John had to go through, <strong>he never should of played in the NFL</strong>. Yet in 2010 he was voted, by his peers, as one of the best players to <strong>EVER</strong> play the game.</p>
<p>I couldn&#8217;t help but see the similarities in his story- with what we as home builders, Realtors and remodelers are up against on a daily basis.</p>
<p>There&#8217;s a few lessons we can all learn from John. Maybe you too can create a hall of fame business- against all odds.</p>
<p>~Rick</p>
<div><strong><span style="color: #ff0000;"><span style="font-size: small;"><span style="font-size: medium;">&#8220;I don&#8217;t know if you have the weight- but you&#8217;ve got heart. And heart goes a long way.&#8221;</span></span></span></strong></div>
<p><span style="font-size: medium;"><span style="font-size: small;"><br />
<img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/123.jpg" border="0" alt="randle" width="100" height="120" align="left" />This was told to the 244 pound defensive tackle John Randle in 1990 at the Minnesota Vikings training camp by a coach.</span></span></p>
<p>John&#8217;s story starts in the little  town of Hearne<span style="font-size: medium;"><span style="font-size: small;">, Texas</span></span><span style="font-size: medium;"><span style="font-size: small;">- population 150. He was a self-proclaimed poor country kid that had to hitch hike home from practice every day.</span></span></p>
<p>He attended the small division II school of Texas A&amp;I where he ALMOST <span style="font-size: medium;"><span style="font-size: small;">went </span></span><span style="font-size: medium;"><span style="font-size: small;">completely unnoticed.</span></span></p>
<p>After he went <strong>undrafted</strong>, a Minnesota Viking scout remembered catching one of his college games and invited John to attend training camp as an undrafted free agent.</p>
<p><span style="font-size: medium;"><span style="font-size: small;">The first thought on John&#8217;s mind was trying to last the entire 2 week camp. But as camp progressed he was overwhelmed by the chance to show the pro&#8217;s what he could do.</span></span></p>
<p>That chance was all he needed and John earned a roster spot on the team. H<span style="font-size: medium;"><span style="font-size: small;">e played in all 16 games his rookie year and earned a starting spot the following season.<br />
</span></span><span style="font-size: medium;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/124.jpg" border="0" alt="randle1" width="135" height="165" align="right" /></span></span><br />
<span style="font-size: medium;"><span style="font-size: small;">After an injury sidelined him for part of the 1991 &#8211; 1992 season, John went on to play in 183 consecutive games. Over his 14 year career he amassed 137.5 sacks- tied for the number 6 most sacks of any NFL player.</span></span></p>
<p><span style="font-size: medium;"><br />
</span></p>
<h2><span style="font-size: medium;"><span style="font-size: small;"><strong><span style="color: #ff0000;">Always Behind the 8 ball</span></strong></span></span></h2>
<p><span style="font-size: medium;"><span style="font-size: small;"><br />
Every game John played he was undersized. Just like every day you look for business- unemployment, low consumer confidence and tight credit are bigger and stronger than you are.</span></span></p>
<p>John developed 4 strategies to cope with his &#8220;market&#8221; and become one of the best to ever play the game&#8230;</p>
<p><span style="font-size: small;"><strong>Strategy #1: Leverage Your Coaches. </strong>A big heart and great attitude will only get you so far. John credits his coach&#8217;s for teaching him techniques that allowed him to stand out. He came in early and stayed late at practices- always looking for an edge.</span></p>
<p><span style="font-size: small;">I&#8217;m sure you work hard. But are you working smart? Are you leveraging the people in your life- or bringing others into your life that can give you that extra edge?</span></p>
<p><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/125.jpg" border="0" alt="Favre sack" width="135" height="154.5" align="left" /><strong>Strategy #2: The Law of Focus.</strong> John wouldn&#8217;t talk to his teammates before a game. He wouldn&#8217;t shake hands with any opposing players and he was superstitious. He had the same pregame rituals that HE felt gave him an edge.</p>
<p>Are you focusing on the activities that will bring your next buyer in the door? Or are you spending time doing things that are no longer relevant in this market? Everyone has the same amount of time in the day. How are you spending yours?</p>
<p><strong>Strategy #3: Have a Secret Weapon. </strong>Speed was what John was known for. But he&#8217;ll tell you  what made him great <span style="font-size: small;">was </span><span style="font-size: small;">his hands.</span></p>
<p>&#8220;I used my hands to make sure guys couldn&#8217;t block me,&#8221; he said in his interview. &#8220;Nobody was expecting that.&#8221;</p>
<p>What do you do for your prospects that your competitors won&#8217;t do? How do you differentiate? Every owner and salesperson needs to push themselves to where they are uncomfortable.</p>
<p>You must constantly be developing your own secret weapons.</p>
<div style="text-align: center;">
<p><span style="font-size: small;"><strong>None of you can develop one thing that will make a big difference. However, you can do a lot of LITTLE things that will get you the sale. </strong></span></p>
<div style="text-align: left;"><span style="font-size: small;">What will you do that&#8217;s unexpected?</span></div>
</div>
<p><strong><span style="font-size: small;">Strategy #4: What are You </span><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/126.jpg" border="0" alt="randle2" width="112.5" height="154.75" align="right" /></span></strong><span style="font-size: small;"><strong>Saying?</strong> John </span><span style="font-size: small;">was </span><span style="font-size: small;">infamous for his &#8220;motor mouth.&#8221; He would study </span><span style="font-size: small;">his opposing players and find out as much personal information as he could.</span></p>
<p>On Sunday he had his scripts all ready to go&#8230;</p>
<p><span style="font-size: small;">&#8220;I used trash talk to get into people&#8217;s heads and make them overplay, &#8221; John commented. &#8220;One game Trent Dilfer was thrown out for beating on my chest because he was so upset at what I was saying to his offensive lineman.&#8221;</span></p>
<p>Now more than ever you need a carefully crafted verbal presentation. And it&#8217;s changed over what you needed just a few years ago. Many salespeople lose opportunities not because of outside forces. They lose buyers because they don&#8217;t pay attention to what they&#8217;re saying or asking.<br />
<strong><br />
</strong></p>
<h2><strong><span style="color: #ff0000;">It all comes down to objections&#8230;</span></strong></h2>
<p><span style="font-size: small;">During the radio interview John described how he got into the NFL. &#8220;Some guys get there in a limo. Some guys take a bus. I happened to walk.&#8221;</span></p>
<p><span style="font-size: small;">You&#8217;re just a country kid&#8230;</span></p>
<p>You didn&#8217;t go to the right college&#8230;</p>
<p>You didn&#8217;t get drafted&#8230;</p>
<p>You&#8217;re too small to play in the NFL&#8230;</p>
<p>These are nothing but objections. John learned to deal with them. And you can deal with the objections of the moment too.</p>
<p style="text-align: left;">You just need a big heart. The rest is easy&#8230;<br />
<span style="font-size: small;"><br />
</span><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mwH1eZRT6Ys&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/mwH1eZRT6Ys&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<span style="font-size: small;"> </span></p>
<p style="text-align: left;">
<p style="text-align: left;"><span style="font-size: small;">Happy Selling!</span></p>
<p><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
</span></p>
<div>
<div>
<div><span style="font-size: small;"><br />
P.S. Take John&#8217;s advice and leverage your coach&#8217;s. I&#8217;ve got a ton of help ready for you in the Free resource area. Just use the link below to get started!</p>
<p><a href="http://r20.rs6.net/tn.jsp?t=w589njdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2Ffree-sales-resources.html&amp;id=preview" target="_blank">http://nhsalescoach.com/free-sales-resources.html</a></p>
<p></span></div>
</div>
<div><span style="font-size: small;"><a href="http://r20.rs6.net/tn.jsp?t=w589njdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></div>
</div>
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		<title>Home Builders, Remodelers and Realtors- You Have a 96% Chance of Failure if You Miss This</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/incojWNhows/</link>
		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/home-builders-remodelers-and-realtors-you-have-a-96-chance-of-failure-if-you-miss-this/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:00:08 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[closing more sales]]></category>
		<category><![CDATA[Maximizing Profits]]></category>
		<category><![CDATA[new home sales training]]></category>
		<category><![CDATA[remodeling sales]]></category>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=527</guid>
		<description><![CDATA[Home Builders, Remodelers and Realtors- You Have a 96% Chance of Failure if You Miss This Are you ready for the spring sales market? Are you looking for innovative ways to Close More Sales and Maximize Profits? Statistics show that about 60% of your sales are made by June 1st. These next couple of months [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Home Builders, Remodelers and Realtors- You Have a 96% Chance of Failure if You Miss This</strong></p>
<p><span style="font-family: Trebuchet MS,Verdana,Helvetica,sans-serif; color: #003366; font-size: x-small;"><span style="font-size: small;"><span style="color: #000000;">Are you ready for the spring sales market?</span></span></span></p>
<p>Are you looking for innovative ways to Close More Sales and Maximize Profits?</p>
<p>Statistics show that about 60% of your sales are made by June 1st. These next couple of months will either make or break your year.</p>
<p>Well, this is where the rubber meets the road&#8230;</p>
<p>It&#8217;s where I pull out all the stops and take a full day to share with my clients the most powerful sales techniques I know.</p>
<p>If you&#8217;re tired of muddling along without the sales tools you need in 2010- this is your once-a-year chance to attend my Sales Symposium&#8230;</p>
<p><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">The Ultimate System for Closing More Sales and Maximizing Profits&gt;&gt;</a>.</p>
<p><span style="color: #000000;">Here&#8217;s the deal. I put this on for my clients and only let a few other people attend. That&#8217;s it. No encores.</span></p>
<p><strong>This year I&#8217;ve decided to let 10 other people get the same iron-clad strategies my clients are using to outsell their competitors 8 to 1.</strong></p>
<p>I&#8217;ll be presenting the same sure-fire tactics that my clients get- only at a fraction of the price. And when 10 other people have signed on- the doors are closed on this symposium until next year.</p>
<p>Does this stuff work? Don&#8217;t listen to me. <a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">Click on this link to see how Andy beat out 25 other competitors who didn&#8217;t have my training. </a></p>
<div><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/127.png" border="0" alt="brunn video cap" width="455" height="369" /></span></div>
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<a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">Use this link to hear Andy&#8217;s story&gt;&gt;</a></span></p>
<p><span style="color: #000000;">One last thing&#8230;<strong>if you register for the class in the next 3 days, you can take 10% off the registration when you use the promo code moresales2010. Just type in &#8220;moresales2010&#8243;</strong> when you checkout to save 10%. You need to do it by February 19th to get it!</span></p>
<p>Will you be in my video talking about your great 2010 next year?</p>
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<div><span style="font-size: small;"><span style="color: #000000;">Happy Selling!</span></span></div>
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<div><span style="color: #000000; font-size: medium;"><span style="color: #0033cc; font-size: large;"><span><span><span><span><span><span><span style="font-size: medium;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;">P.S Remember- only 10 people get the opportunity to get my easy-to-implement ideas AND save 10% off the registration. Good luck!</span></p>
<p><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">Register for the symposium here&gt;&gt;</a></p>
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<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fnewsletter.html&amp;id=preview" target="_blank">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of 6 Secrets to Maximizing Your Home Sales in Any Market Revealed.</strong></span></span></span></div>
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<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span style="font-size: small;"><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick Storlie has been helping home builders and remodelers maximize their sales since 1992. Get your FREE e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by visiting </span></span></p>
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<p><span style="font-size: small;"><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com&amp;id=preview" target="_blank">www.NHSalesCoach.com.</a></span><span style="color: #000000; font-size: medium;"><span style="color: #0033cc; font-size: large;"><span><span><span><span><span><span><br />
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