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		<title>5 Home Builder Ideas for Generating More Leads During Model Home Hours</title>
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		<pubDate>Mon, 19 Jul 2010 21:17:14 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=596</guid>
		<description><![CDATA[5 Home Builder Ideas for Generating More Leads During Model Home Hours Happy summer to you! I&#8217;ve been working with my clients on a recurring problem for home builders and remodelers&#8230; Maybe you&#8217;ve experienced it. It&#8217;s called &#8220;generating qualified leads- in the summer- with a tax credit &#38; low consumer confidence hangover.&#8221; Let&#8217;s face it, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>5 Home Builder Ideas for Generating More Leads During Model Home Hours</strong></p>
<p><span><span>Happy  summer to you!<br />
</span></span><br />
<span><span><strong>I&#8217;ve been  working with my clients on a recurring problem for home builders and  remodelers&#8230;</strong></p>
<p>Maybe you&#8217;ve experienced it. It&#8217;s called &#8220;<strong>generating qualified leads- in the summer-  with a tax credit &amp; low consumer confidence hangover.&#8221;</strong></p>
<p>Let&#8217;s  face it, summer time has always been a challenge for new leads, model  home traffic, etc. But with the tax credit ending April 30th many of the  housing markets, especially lower priced, have seen traffic/leads  nearly dry up.</p>
<p>After reading a great article in the May issue of  Realtor Magazine I got <strong>5 great ideas  for dealing with this issue</strong>. Here they are&#8230;</p>
<p></span></span><span><span>~Rick</p>
<p></span></span></p>
<h2><span><strong><span style="color: #ff0000;">How to Beat the Summer Doldrums, Tax Credit &amp; Low Consumer  Confidence Blues</span></strong></span></h2>
<div>
<div><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/153.jpg" border="0" alt="Has the Tax Credit Expiration Given you a  Hang Over?" width="192" height="132.4" align="right" />If you&#8217;ve worked in  this industry long enough you may have heard the saying, &#8220;You have to  make hay while the sun shines.&#8221; </span></div>
<div><span></p>
<p>Well may be<strong> YOU</strong> haven&#8217;t heard this before but my  father grew up on a farm so I got to hear it a lot! Historically the  home builders and remodelers have generated the bulk of their leads with  spring home shows, home tours and marketing events.</p>
<p><strong>Since about 2006 most of these events are no  longer working the way they once did</strong>. You&#8217;re not seeing the  numbers, quality and certainly the confidence at these events today.</p>
<p>As  consumers continue to evolve and change our housing market it&#8217;s time we  did the same. Let&#8217;s look at the most traditional way to generate leads-  model hours.</span></div>
<div><span><br />
</span></div>
<h2><span><strong><span style="color: #0000ff;">Model Hours- Are they  still viable today?</span></strong></span></h2>
<div><span>In our old housing market  we&#8217;ve used the retail mentality when it comes to model hours- Be open for the convenience of the consumer.  This meant 7 days a week and 6 &#8211; 8 hours a day.</span></div>
<div><span></p>
<p>Now unless  you&#8217;re a public home builder and have a large advertising budget to  drive traffic- you&#8217;ve spent your fair  share of time at the model getting skunked. It&#8217;s demoralizing to  the salesperson and the builder. But what are the options?</span></div>
<h2><span><strong><span style="color: #0000ff;">Open House vs. Model Hours</span></strong></span></h2>
<div><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYFq39-J0RjIsCS3IoJRFuYSzRQre6qRvRNoLx_FRITLr7Lz_ulTa7zUiFSVR9Sd2zBGIo0aEV76c" target="_blank"><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/154.jpg" border="0" alt="Try an  open house instead" width="181.2" height="130" align="left" /></span></a><br />
<span><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYOV1erkT4X4xU7QNYaG5yhJ3Yuwt8pZ5mFNWqQnXazH9BSw7Y2xwd4q40sCtPBjt8q8RRh87jREjF_Aj26zs3TjTo3FKAXbEIR86RCAgqQwf4D7ommu4LYEZRCO2fNhVhSrtt7M_Ot5U" target="_blank">&#8220;Open Houses That Work,&#8221;</a>is an  article in the May issue of Realtor magazine that showed how some  Realtors were &#8220;redefining&#8221; this traditional advertising method.</span></div>
<div><span></p>
<p>Many  Realtors have written off the open house since 9 out of 10 buyers are  starting their home search online. But other Realtors are focusing more  of their energies on open house with dramatic results.</p>
<p><strong>What if you were to treat your model hours  more like an open house?</p>
<p>What would you do differently?</p>
<p>What would be the results?<br />
</strong><br />
Here&#8217;s  my <strong>top 5 ideas for increasing leads  during your model hours</strong> by treating them as an open house.</p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0BtTDf8NDjevgMMu3_bT20_THSwgXHIHXDTnIlkNfY-IJqIj1DASCRCf7K7r5mhZ-VqUh_vR6jg7W6PRd8VCRCY" target="_blank">You can get more specifics for these ideas  for FREE by clicking here&gt;&gt;</a></strong><br />
</span><span><br />
</span></div>
<div>
<div><span>1. <strong>Change  Your &#8220;Shotgun&#8221; approach to <img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/155.gif" border="0" alt="Use a rifle approach" width="142.8" height="120.4" align="right" />that of a rifle</strong>.  Sitting in your model home 5-7 days a week with no traffic is a recipe  for disaster. <strong>Instead of focusing on  quantity of hours, change to QUALITY of hours.</strong> That is, put more  time into promoting a specific event that will appeal to your target  market. Here are some ideas:</span></div>
<ul>
<li>
<ul>
<li><span>Plan 1 special weekend event for  consumer prospects each month. Give them a special reason to come out or  come back.</span></li>
<li><span>Plan 1 special weekday event for Realtor  prospects each month. Give them a special reason to come out.</span></li>
<li><span>Spend 12-20 hours promoting and planning each  event OUTSIDE of your model. More details on this to come.</span></li>
</ul>
</li>
</ul>
<div><span>2. <strong>Leverage the web</strong>. Since prospects  are searching online get your &#8220;open house&#8221; event online too. List it on  the MLS, Craigslist, any local event clandars (check your local paper),  Trulia, Zillow and Realtor.com.</p>
<p>Blog about the event and utilize  Active Rain&#8217;s Localism tool.</p>
<p>3.  <strong>Get Your Signs Out There!</strong> Try a mix of <img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/156.gif" border="0" alt="Lots of signs" width="150.4" height="132" align="left" />20-40 different  signs from company branded to hand-made specialty signs advertising any  giveaways.</p>
<p>If you can use balloons do it. Helium containers can  be rented from most party stores. Check with your municipality  guidelines and see if they&#8217;re allowed attached to signs.</p>
<p>4. <strong>Use Partners and Themes</strong>- Give  Realtors and consumers a compelling reason to stop by. You have dozens  of local businesses to partner with and cross promote your open house  events. Start attending the local chamber events and meet these people.  Look to suppliers and manufactures to help too.</p>
<p>5.<strong> Make it Memorable</strong>- Now that you&#8217;ve <img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/157.jpg" border="0" alt="Make your events  unique, fun and memorable" width="175" height="111.3" align="right" />got that prospect  at your model how will you make it memorable? What kind of experience  will you deliver? Why would they leave their contact information?</p>
<p>Here&#8217;s  your litmus test&#8230;What is your favorite business to visit? Take a  close look at what they do to deliver a fantastic experience and  incorporate that into your event. </span><span></p>
<p></span></div>
<p><span>Does this take more work? Yes absolutely.</p>
<p>Does  it take time to develop a database of prospects to market these events  to? Yep.</p>
<p>But what&#8217;s your option? </span></p>
<p><span><strong>I&#8217;ve compiled a more specific summary of the above 5 ideas  that you can download for FREE on my website. </strong></p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0BtTDf8NDjevgMMu3_bT20_THSwgXHIHXDTnIlkNfY-IJqIj1DASCRCf7K7r5mhZ-VqUh_vR6jg7W6PRd8VCRCY" target="_blank">You can get it by clicking here&gt;&gt;</a></strong></p>
<p>By  the way, do you have some other ideas to get more leads? Leave a comment below and tell me about them!</p>
<p></span></div>
</div>
<p><span><span>Happy Selling</span>!</span></p>
<p><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
</span></p>
<div>
<div>
<div><span><br />
P.S. My website  resource area is loaded with tools, techniques and videos to help you  navigate and excel in today&#8217;s market.</p>
<p>Everything is Free and you  can start improving your lead generation today!</p>
<p><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0BtTDf8NDjevgMMu3_bT20_THSwgXHIHXA6LuE-c0Sox-2K58ImRgn0mmWUa52fCrU=" target="_blank">Use this link to check out the free  resource area&gt;&gt;</a></p>
<p></span></div>
</div>
<div><span><a href="http://r20.rs6.net/tn.jsp?et=1103559239193&amp;s=0&amp;e=001GxUczjLimh8_06thvCXpU1ro-qlKEdIuEP1E6XKH_u9mPmZ6LGHNYHaEqzLNsJBdczn5P-IJU0CQA_TN9Y_iCZjh-bGl_NB1A5p1DIeQldjMLTZynB0xEg==" target="_blank">Ask Rick a question and he  may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></div>
</div>
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		<item>
		<title>Advanced Home Builder and Remodeler Negotiation Techniques Revealed…</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/QZ8uBvZn4hA/</link>
		<comments>http://www.nhsalescoach.com/blog/transforming-cold-prospects-to-hot-leads/advanced-home-builder-and-remodeler-negotiation-techniques-revealed/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:15:47 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[Transforming Cold Prospects to Hot Leads]]></category>
		<category><![CDATA[negotiation techniques]]></category>
		<category><![CDATA[new home sales]]></category>
		<category><![CDATA[remodeling sales]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=592</guid>
		<description><![CDATA[Advanced Home Builder and Remodeler Negotiation Techniques Revealed&#8230; I had this elaborate idea of a &#8220;goof&#8221; email I was going to send you. But, after testing it on some family members I decided to &#8220;come clean&#8221;. A client of mine sent me a video link with the words &#8220;Good video on negotiation techniques.&#8221; Last Friday [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Advanced Home Builder and Remodeler Negotiation Techniques Revealed&#8230;</strong></p>
<p>I had  this elaborate idea of a &#8220;goof&#8221; email I was going to send you. But,  after testing it on some family members I decided to &#8220;come clean&#8221;.</p>
<p>A client of mine sent me a video link with the words &#8220;Good video on  negotiation techniques.&#8221; Last Friday when I was catching up on my email I  decided to watch it.</p>
<p>I was poised to learn some new ideas and share them with you. As I  watched the video I was studying the technique of the presenter and  taking notes.</p>
<p>Then I got to the end&#8230;</p>
<p>I thought I was going to pee my pants laughing.</p>
<p>The video is, you guessed it, 2 minutes and 40 seconds. And couldn&#8217;t we  all use a good laugh?</p>
<p>Enjoy!</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/uQMfK382ueU&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/uQMfK382ueU&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div>
<div><span><span style="color: #000000;">Happy Selling!</span></span></div>
</div>
<p><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><img src="https://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><span style="color: #000000;"><strong>P.S</strong> As much as I study women&#8217;s buying behaviors as they  relate to housing decisions I&#8217;m a bit perplexed why my wife didn&#8217;t find  this funny&#8230;</p>
<p><strong>P.P.S</strong> Don&#8217;t  forget to check my resource page for updates. I&#8217;ve been adding some  great stuff. </span></p>
<p><strong><a href="http://nhsalescoach.com/free-sales-resources.html">Use this link to search for FREE  strategies you can use&gt;&gt;</a></strong><br />
</span><br />
</span></span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../newsletter.html">Click  here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE  copy of 6 Secrets  to Maximizing Your Home Sales in Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../contactus.html">Ask  Rick a question and he may feature it in an upcoming issue of Coach&#8217;s  Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span><br />
</span><span style="color: #000000;"><span style="color: #0033cc;"><span style="color: #000000;">Rick  Storlie has been helping home builders and remodelers maximize their  sales since 1992. Get your FREE  e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by  visiting</span> </span></span><span><a href="../../">www.NHSalesCoach.com.</a></span><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><br />
</span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span></span></span></div>
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		<title>The Prospect asks the Home Builder, “Why Should I Buy From You?” What is Your Answer?</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/bhWLcZQKgC0/</link>
		<comments>http://www.nhsalescoach.com/blog/landing-perfect-prospects/the-prospect-asks-the-home-builder-why-should-i-buy-from-you-what-is-your-answer/#comments</comments>
		<pubDate>Thu, 13 May 2010 04:55:35 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Free Seminars]]></category>
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		<category><![CDATA[homebuilder marketing strategies]]></category>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=582</guid>
		<description><![CDATA[The Prospect asks the Home Builder, &#8220;Why Should I Buy From You?&#8221; What is Your Answer? That&#8217;s the question constantly going through your prospect&#8217;s mind- &#8220;Why Should I Buy from You?&#8221; Have you ever stepped away from your business and really given this question some thought? Do you struggle trying to answer it? If you&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Prospect asks the Home Builder, &#8220;Why Should I Buy From You?&#8221; What is Your Answer?</strong></p>
<p><span>That&#8217;s  the question constantly going through your prospect&#8217;s mind</span><span>- </span></p>
<div id="attachment_583" class="wp-caption alignright" style="width: 224px"><a href="http://www.nhsalescoach.com/blog/wp-content/uploads/2010/05/pondering-man.jpg"><img class="size-medium wp-image-583" title="pondering-man" src="http://www.nhsalescoach.com/blog/wp-content/uploads/2010/05/pondering-man-300x225.jpg" alt="" width="214" height="160" /></a><p class="wp-caption-text">Why choose you?</p></div>
<p style="text-align: center;"><span><br />
<strong>&#8220;Why Should I Buy from You?&#8221;</strong></span></p>
<p><span>Have  you ever stepped away from your business and really given this question  some thought? Do you struggle trying to answer it?</span></p>
<p>If you&#8217;re  like most of the home builders and remodelers I&#8217;ve talked to, you&#8217;re  probably busy&#8230;</p>
<p>&#8230;Running your day-to-day business<br />
&#8230;Trying  to get your next sale<br />
&#8230;Keeping your current customers happy</p>
<p>Let&#8217;s  face it- it&#8217;s really easy to get bogged down in the details of working  IN your business. Working ON your business is constantly getting pushed  to the back burner. But if your prospects are constantly asking  themselves, &#8220;Why should I buy from you?&#8221;&#8230;</p>
<div><strong><span>Isn&#8217;t  This a Question You Should Have a GREAT Answer For?</span></strong></div>
<p><span><br />
And  please don&#8217;t go down the road of&#8230;</span></p>
<p>&#8230;because we&#8217;re family  owned<br />
&#8230;because we&#8217;re a quality builder/remodeler<br />
&#8230;because we  have 20+ years of experience<br />
&#8230;because we have excellent service</p>
<p>All  those things are <strong>MINIMUM</strong> expectations of buyers today.<span> </span></p>
<p><strong><span style="color: #ff0000;">So how do You  get MORE Buyers to Choose You?<br />
</span></strong></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/148.jpg" border="0" alt="How to Get Noticed in a Sea of Sameness" width="192" height="74" align="left" /></span></p>
<div style="text-align: center;"><strong><span><span><span>Market  Positioning- The Home Builders (and salespersons) Map for Unleashing  Sales in a Battle-Hardened Housing Market </span></span></span></strong></div>
<p><span><span><span><br />
This is a no B.S.  conversation about how the best home builders, remodelers and  salespeople are using market positioning to gain market share.</span></span></span></p>
<p>I&#8217;ll  demystify market positioning and show you 5  easy-to-implement steps that will reignite your sales for 2010 and  beyond.</p>
<p>You can watch a copy of the webinar using the link below (and why not- it&#8217;s FREE!)</p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=https%3A%2F%2Fwww2.gotomeeting.com%2Fregister%2F787568195&amp;id=preview" target="_blank">https://www2.gotomeeting.com/register/787568195</a></strong></p>
<p><span><strong>90% of what you do is  just like your competitors.</strong> This program will show you how to  leverage the 10% that makes all the difference to your bottom line.<br />
</span><span> </span></p>
<p><span>To get started on re-positioning your company, neighborhood or personal brand- get my FREE e-guide below</span></p>
<p><strong><a href="http://www.nhsalescoach.com/free-sales-resources.html#findprospects" target="_blank">http://www.nhsalescoach.com/free-sales-resources.html#findprospects </a></strong></p>
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<div><span><span style="color: #000000;">Happy Selling!</span></span></div>
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<div><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;"><strong>P.S</strong> As a bonus to everyone that attends I&#8217;m going to help  you get started repositioning your company, neighborhood and/or your  personal brand. This tool is invaluable for your future success.</span></p>
<p>Register  here</p>
<p></span> <strong><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=https%3A%2F%2Fwww2.gotomeeting.com%2Fregister%2F787568195&amp;id=preview" target="_blank">https://www2.gotomeeting.com/register/787568195</a></strong><br />
</span><br />
</span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fnewsletter.html&amp;id=preview" target="_blank">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of 6 Secrets to Maximizing Your Home Sales in  Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature  it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick  Storlie has been helping home builders and remodelers maximize their  sales since 1992. Get your FREE  e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by  visiting </span></span></p>
</div>
<p><span><a href="http://r20.rs6.net/tn.jsp?t=d5irvtdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com&amp;id=preview" target="_blank">www.NHSalesCoach.com.</a></span><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><br />
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		<title>3 Fundamentals to Getting More Leads- A Home Builder’s &amp; Remodeler’s Guide to Advertising</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/CVbA_EPJsLo/</link>
		<comments>http://www.nhsalescoach.com/blog/landing-perfect-prospects/3-fundamentals-to-getting-more-leads-a-home-builders-remodelers-guide-to-advertising/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 13:17:18 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Landing Perfect Prospects]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising campaign]]></category>
		<category><![CDATA[design build remodeling]]></category>
		<category><![CDATA[Home Builders]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[new homes]]></category>
		<category><![CDATA[remodelers]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=571</guid>
		<description><![CDATA[3 Fundamentals to Getting More Leads- A Home Builder&#8217;s &#38; Remodeler&#8217;s Guide to Advertising I was speaking with a home builder the other day about advertising. A quote came up that I&#8217;ve heard before- maybe even you&#8217;ve uttered it&#8230; &#8220;We don&#8217;t advertise.&#8221; The builder didn&#8217;t advertise in the traditional sense (print, radio, bill boards, etc.). [...]]]></description>
			<content:encoded><![CDATA[<p><strong>3 Fundamentals to Getting More Leads- A Home Builder&#8217;s &amp; Remodeler&#8217;s Guide to Advertising </strong></p>
<p><span><span>I was  speaking with a home builder the other day about advertising. A quote  came up that I&#8217;ve heard before- maybe even you&#8217;ve uttered it&#8230;</span></span></p>
<div style="text-align: center;"><strong><span><span>&#8220;We don&#8217;t advertise.&#8221;</span></span></strong></div>
<p><span><span><br />
The builder  didn&#8217;t advertise in the traditional sense (print, radio, bill boards,  etc.). But they do advertise. They just were defining it wrong.</span></span></p>
<p>What  followed was my explanation of how advertising has evolved. And why  virtually no home builders and remodelers advertise correctly.</p>
<p><strong>If  you&#8217;ve ever wondered why your advertising isn&#8217;t working you&#8217;ll find the  answer here. Enjoy!</strong></p>
<p>~Rick</p>
<div style="text-align: center;">
<h2><span><span style="color: #ff0000;"><strong>The 3 Fundamentals to Getting More Leads</strong></span></span></h2>
</div>
<div><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/143.jpg" border="0" alt="sunrise  at lutsen" width="173.5" height="173" align="left" />I was  watching a video blog last year when the presenter asked, <strong>&#8220;Do you know  the difference between advertising and marketing?&#8221;</strong></p>
<p>It was a  great  question and I didn&#8217;t know the answer. So I started looking at the  difference- which led me to TRULY understand what&#8217;s missing from home  builder&#8217;s and remodelers marketing plans.</p>
<p><strong><span style="color: #3366ff;">Advertising  vs Marketing</span></strong></p>
<p><a href="http://en.wikipedia.org/wiki/Advertising">Wikipedia</a> defines advertising as&#8230;</p>
<p></span></p>
<div style="text-align: center;"><span><span><strong>Advertising</strong> is a form of communication  intended to persuade an audience (viewers,  readers or listeners) to take some action.</span></span></p>
<div style="text-align: left;">Pretty simple,  right?</div>
<div style="text-align: left;"><span></p>
<p>Now take a look at <a href="http://en.wikipedia.org/wiki/Marketing">Wikipedia&#8217;s </a>definition of Marketing&#8230;</p>
<p></span></p>
<div style="text-align: center;"><span><strong>Marketing</strong> is the process by which  companies determine what  products or services may be of interest to customers, and the strategy  to use in sales, communications and business development. <strong>It is an integrated process through which  companies create value for  customers and build strong customer relationships in  order to capture value from customers in return.</strong><br />
</span></div>
</div>
</div>
</div>
<div><span><span><br />
Ok- maybe not so simple!</p>
<p>As  you can see home builders and remodelers spend a lot of time focusing  on advertising (i.e. generating traffic to models) but not much time on  marketing.</p>
<p>However, it&#8217;s  <strong>MARKETING that sells your services- NOT advertising</strong>. If you&#8217;re not  sure what your marketing strategy is how could you put together an  effective advertising campaign?</p>
<p></span><br />
<strong><span style="color: #ff0000;">Fundamental #1 to  Getting More Lead</span><span style="color: #ff0000;">s: Understand Your Prospect&#8217;s Problems  Better than Anyone Else</span></strong></span><span style="color: #ff0000;"> </span></div>
<div><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/144.gif" border="0" alt="Who is your buyer?" width="161" height="143.5" align="right" /></span></span></span><br />
<span><span> </span></span></div>
<div><span><span><span>I  took a home study course on writin</span></span></span><span><span><span>g  c</span></span></span><span><span><span>opy and the  very first thing I did was build</span></span></span><span><span><span> a</span></span></span><span><span><span> &#8220;</span></span></span><span><span><span>Tarket&#8221;.  The author described how<strong> we need t</strong></span></span></span><strong><span><span><span>o </span></span></span><span><span><span>go a step further than identifying our  target </span></span></span><span><span><span>mar</span></span></span><span><span><span>ket- we needed to create our own </span></span></span></strong><span><span><span><strong>fictitious buyer (e.g. tarket)&#8230;right down to their names.</strong><br />
</span></span></span><br />
<span><span><span>Here&#8217;s  the idea behind it- What are you really selling? <strong>People don&#8217;t move or remode</strong></span></span></span><span><span><span><strong>l if their current home fits their life  hunky dory</strong>. They don&#8217;t even consider the idea until there is some  &#8220;pain&#8221; being caused by their current situation.</p>
<p>You can&#8217;t  understand your prospect&#8217;s pain unless YOU feel you COMPLETELY know  them. And people don&#8217;t want to do business with people or companies they  don&#8217;t relate too. The only way to REALLY know someone is to <strong>define EXACTLY who they are</strong>. Once you  do that you can focus on exactly what they need.</p>
<p></span></span></span><span style="font-size: small;"><strong><a href="http://nhsalescoach.com/free-sales-resources.html#findprospects">You can create your Tarket &amp; download my &#8220;Build Your Buyer&#8221; Form  for Free by clicking on this link&gt;&gt;</a></strong><br />
</span><br />
<span><span><span>Infomercials have this down to a science.  The next time you are scanning what&#8217;s on- look at the titles to these  programs. Every program has a defined buyer profile with a defined set  of problems the product solves.</p>
<p><span><strong><span style="color: #ff0000;">Fundamental #2 to  Getting More Leads: Don&#8217;t Propose on the First Date&#8230;</span></strong></span></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/145.jpg" border="0" alt="Slow down and get to know one another  first" width="171.25" height="137" align="left" />You&#8217;re probably  thinking I&#8217;ve lost my mind. Let me explain&#8230;</span></p>
<p><strong>When you ask a prospect to become a customer  in one step it&#8217;s like proposing on the first date! </strong>They don&#8217;t know  you, trust you or see the value of your services.</p>
<p>Yet what do  our advertising messages ask people to do- &#8216;If you&#8217;re ready to buy call,  email or stop by and we&#8217;ll sell you.&#8217;</p>
<p>Relationships evolve over  time. What&#8217;s the best way to start a relationship? <strong>Focus on helping your prospect and ask for  nothing in return.</strong></p>
<p></span></span>I&#8217;m not  talking about giving away your services but I am talking about giving  away your knowledge and expertise. <strong>The  more you give away the better chance you have of your prospect choosing  you.</strong></p>
<p><span style="color: #ff0000;"><strong><span>Fundamental #3 to Getting More  Leads:</span></strong></span><span><span style="color: #ff0000;"><strong>Be Different Not Better!</strong></span></span></p>
<p></span><span><span><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/146.jpg" border="0" alt="Focus on Your  Differences" width="200" height="150" align="right" /></span></span></span></span></span><br />
<span><span><span><span><span>The housing  industry is awash in a sea of sameness. <strong>90%  of what we do is EXACTLY what our competitors do.</strong> So how do we  advertise?</p>
<p></span></span></span></span></span></div>
<div>
<div><strong><span><span><span><span><span>We tell  people we&#8217;re better. </span></span></span></span></span></strong></div>
<p><span><span><span><span><span><br />
We use  terms like&#8230;</span></span></span></span></span></p>
<p>Quality&#8230;</p>
<p>Family-owned&#8230;</p>
<p>___ years  of experience AND my favorite&#8230;</p>
<p>&#8220;We  try to build a perfect house&#8221; (I just saw that one in an ad last week)</p>
<p>What  we forget is our prospects hear these same things from everyone. These  are minimum expectations in their mind. If they think you&#8217;re the same as  the builder down the street the question they ask themselves are, <strong>&#8220;Why should I choose you? Are you the lowest  price?&#8221;</strong></p>
<p>Instead of advertising about the things you do  that are just like your competitors- advertise  about how you are different. You&#8217;ll attract people interested in  your differences.<br />
<span><br />
<span style="color: #3366ff;"><strong>Now What?</strong></span></span></p>
<p><span><strong>If you&#8217;re  no longer wondering why your advertising isn&#8217;t working I&#8217;d like to give  you a hand</strong>. I&#8217;ve put together a cheat sheet called<strong> &#8220;4 Keys to Improving Your Advertising.&#8221;</strong></span></p>
<p>It&#8217;s  a summary of the techniques and strategies you should be using to  generate leads through your advertising.</p>
<p><a title="4 Keys to Improving Your Advertising" href="http://nhsalescoach.com/free-sales-resources.html#improveadvertising" target="_blank"><strong>Of course, you can download it here for  free&gt;&gt;</strong></a></p>
</div>
<p><span>Happy Selling!</span></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
</span></p>
<div>
<div>
<div><span><br />
P.S. My website  resource area is loaded with tools, techniques and videos to help you  navigate and excel in today&#8217;s market.</p>
<p>Everything is Free and you  can start improving your lead generation today!</p>
<p><a href="http://nhsalescoach.com/free-sales-resources.html">Use this link to check out the free resource  area&gt;&gt;</a></p>
<p></span></div>
</div>
<div><span><a href="http://nhsalescoach.com/contactus.html">Ask Rick a question and he may feature it in an upcoming  issue of Coach&#8217;s Corner&gt;&gt;</a></span></div>
</div>
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		<title>Taxi Cabs, Mexico, Selling New Homes and Remodeling- What do they have in Common? A Discussion We All Need to Have…</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/O_OGv2FRTZA/</link>
		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/taxi-cabs-mexico-selling-new-homes-and-remodeling-what-do-they-have-in-common-a-must-read-story-we-can-all-use/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 22:14:21 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[Transforming Cold Prospects to Hot Leads]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[closing more sales]]></category>
		<category><![CDATA[critical path]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[remodeling sales]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[transforming cold prospects into hot leads]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=544</guid>
		<description><![CDATA[Taxi Cabs, Mexico, Selling New Homes and Remodeling- What do they have in Common? A Discussion We All Need to Have&#8230; So here&#8217;s the scoop&#8230;I was privileged to be invited by NAHB and a Builder 20 group to speak &#8211; in Cancun. Yes you&#8217;re right, not a bad gig if you can get it! Here [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Taxi Cabs, Mexico, Selling New Homes and Remodeling- What do they have in Common? A Discussion We All Need to Have&#8230;</strong></p>
<p><span>So  here&#8217;s the scoop&#8230;I was privileged to be invited by NAHB and a Builder  20 group to speak &#8211; in Cancun. Yes you&#8217;re right, not a bad gig if  you can get it!</span></p>
<p>Here I thought I was coming to Mexico to educate  home builders on sales and marketing. <strong>Little  did I know I would become the student, not the teacher.</strong></p>
<p>It  all started when we arrived at the airport and needed a taxi. What  followed was the most beautiful example of a multi-step sales process  (the same process YOU need to be using) that I have EVER seen&#8230;Enjoy!</p>
<p>~Rick</p>
<p><span>My wife  Nancy and I decided to add a few days to </span><span><img title="Edit  Image" src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/129.gif" border="0" alt="Taxi" width="225" height="100.5" align="right" /></span><span>the  trip for some R&amp;R  WITHOUT kids. We arrived at the airport and </span><span>proceeded  through immigration and customs. <strong>Our  next task was to get transportation to the hotel.</strong></span><br />
<span><br />
<span style="color: #ff0000;"><strong>Engage</strong></span></span></p>
<p>As  we walked we were greeted by a helpful young man who escorted us to  Jeanie- a person who could help us get a cab.</p>
<p>Jeanie spoke  excellent English and quickly advised us on which cab service to use and  how much we should pay<strong> (using the  wrong service </strong><span><strong>could double our fare!). </strong></span></p>
<p>After she took care of our cab ride she switched the  conversation to our hotel- namely, where we were staying. She asked us  if we had been to Cancun before and how well we knew the area. <strong>It had been 13 years since our last visit so  we welcomed her information.</strong></p>
<p><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/130.gif" border="0" alt="Map of Cancun" width="129" height="262" align="left" /><strong><span style="color: #ff0000;">Establish Trust and  Credibility</span></strong><span> </span></p>
<p>Jeanie pulled out a map of the Cancun hotel  zone. <strong>She showed us where our hotels  were.</strong> Next she pointed out the airport location. <strong>As she is doing this she begins making notes  with a black marker.</strong></p>
<p>On the edges of the map were photos  of different activities. Her next question was,<strong> &#8220;We&#8217;re you planning any activities while in  Cancun?&#8221;</strong> Nancy told her she wanted to swim with Dolphins.</p>
<p>Jeanie  flipped over the map and on the back was sample prices of what you  would pay for each activity if you booked it through a hotel. Jeanie  asked, <strong>&#8220;Would you be interested in  picking as many of these activities as you wanted for $50 per person?</strong>&#8221;</p>
<p><strong><span style="color: #ff0000;"> </span></strong></p>
<p><span><strong><span style="color: #ff0000;">Lifestyle</span></strong></span></p>
<p>Jeanie  explained to us that the #1 resort in Cancun (she didn&#8217;t disclose WHERE  that stat came from!) was celebrating 25 years in business this year.  The resort&#8217;s goal was to introduce as many people to it as possible.</p>
<p>She  told us the resort was offering <strong>3  benefits</strong> to everyone interested <strong>(she  wrote these benefits on the map as she explained them).</strong></p>
<p>1.  Unlimited activities for $50/person.<br />
2. A full day at an  all-inclusive resort- FREE<br />
3. Two 30 minute spa&#8217;s- FREE</p>
<p>All  the resort wanted us to do was <strong>stop by  on Saturday for a 90 minute breakfast</strong>.</p>
<p><span><span style="color: #ff0000;"><strong>Be Proactive</strong></span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/131.jpg" border="0" alt="Objections" width="160" height="120" align="right" /></span></p>
<p>I told  Jeanie that I couldn&#8217;t attend Saturday because I was presenting all  day. She asked if Sunday would work and I told her we were switching  hotels so I wasn&#8217;t sure.</p>
<p>Jeanie quickly came up with an idea. Her  resort would pay for a round trip taxi. To save us some money, the cab  could pick us up at our old hotel and bring us to the new hotel. I knew  we had some downtime between check out and check in and thought this  would work fine.</p>
<p>I asked her one last question,<strong> &#8220;Is this a timeshare presentation?&#8221;</strong> She  showed me a receipt from her resort that specifically stated, <strong>&#8220;This is not a timeshare presentation.&#8221;</strong></p>
<p><span style="color: #ff0000;"><strong>Controlled Release of Information</strong></span></p>
<p>To  get the activity passes we had to <strong>pay  for them at the airport and PICK THEM UP at the breakfast</strong>. We  were given the map Jeanie had made notes on and she asked us to plan  which days we wanted to do each activity.</p>
<p><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/133.jpg" border="0" alt="sales environment" width="185.5" height="117.25" align="left" /><strong><span style="color: #ff0000;">The Sales  Environment</span></strong></p>
<p>On Sunday we arrived at the resort and met  Hector. Hector had breakfast with us and showed us the resort. It was  gorgeous. Hector showed us the grounds, common areas and suites. I had  fun talking to Hector and at the end of our time together he took us  into a &#8220;closing&#8221; area of the resort.</p>
<p><span><span style="color: #ff0000;"><strong>The Rest of the  Story&#8230;</strong></span><br />
</span><br />
<span>The resort wasn&#8217;t selling timeshares- they were selling a  vacation club (as far as I can tell it&#8217;s about the same thing). For  those of you who have been to time share presentations before you know the drill.</span></p>
<p>As we went through the process, I  asked Hector what his conversion rate was. His answer? 30%- He closes 3  out of 10!</p>
<p><strong>What if resorts sold  timeshares and vacation clubs like we sell new homes and remodeling?</strong></p>
<p>Can you  imagine my reaction if Jeanie would have handed me a brochure and asked,  &#8220;Are you thinking about joining a vacation club?&#8221; Her conversion would  be about 0 out of 10!</p>
<p>Yet isn&#8217;t that how we try to sell new  homes and remodeling services?</p>
<p><strong>We  try to generate as many leads as possible and ask all of them if they  are ready to buy&#8230;How well is this working for you?</strong></p>
<p><span style="color: #ff0000;"><strong>One-Stepping</strong></span></p>
<p>A  one-step sales approach is where you ask your prospects to become a  buyer in ONE STEP. You advertise&#8230;&#8221;Call, email or stop by if you&#8217;re in  the market for a new home?&#8221; And guess what- the phone doesn&#8217;t ring too  often, does it?<br />
<span><br />
The  q</span><span>uestion you have to ask yourself is- how many people are  you talking to that are INTERESTED BUT NOT READY? You probably talk to  hundreds like this each </span><span>year.</span></p>
<p><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/132.jpg" border="0" alt="Sales Funnel" width="105" height="93.6" align="right" /></span><span><strong>Your Sales Funnel</strong><br />
</span><span><br />
The  resort in Mexico had painstakingly developed a sales funnel that  converted 30% of their prospects. It started with a taxi ride and  offering knowledge of the area.</span></p>
<p>They know people are shopping  differently today.<strong> They changed their  sales approach.</strong></p>
<p>As you might have guessed, your sales  process needs to change to. You need to develop a multi-step sales  funnel needs that includes the following areas&#8230;</p>
<p style="text-align: center;">
<p><span><strong>The hook</strong>. The hook has nothing to do  with your solution (your new homes, lots or remodeling) but has  everything to do with the problems of your target market.</span><span> </span></p>
<p><span><span><strong>Believability</strong>.  Only 10% of adults learn by listening. 45% learn visually and 45% learn  kinesthetically (learning by doing.) Yet I walk through countless model  homes with no visual aids and no active participation in the sales  process. Credibility is established through visual aids (and a model  home alone isn&#8217;t enough).</span></span></p>
<p><strong>Building  Value</strong>. 90% of what you do is exactly what other home builders  and remodelers do. You can&#8217;t build value by trying to prove you have  better sticks and bricks. Value is only built with the 10% that makes  you unique, special and DIFFERENT.</p>
<p><strong>Anticipating Objections.</strong> The top 6 objections from your  target market should be built in to your sales process. Don&#8217;t wait for  them to be brought up. Brag about them!</p>
<p><strong>A Reason to Follow-up</strong>. The only way you can control the  sales process is by holding back key information. You do this to give  your prospects a reason to meet with you in the future or follow-up with  them.</p>
<p><strong>Your Facilities</strong>.  Perhaps one of the most overlooked aspects to selling new homes and  remodeling services is leveraging the 5 senses. Auditory, visual, smell,  touch and taste are powerful subconscious motivators.</p>
<p><strong>Getting the Sale</strong>. Rarely are large  purchases such as home sold on the first or even second c<span><strong><span style="color: #ff0000;"><a href="http://nhsalescoach.com/free-sales-resources.html#salestool3" target="_blank"><img class="alignright size-medium wp-image-558" title="Multi-step sales  process" src="http://www.nhsalescoach.com/blog/wp-content/uploads/2010/04/Multi-step-sales-process2-300x231.jpg" alt="" width="300" height="231" /></a></span></strong></span>onsultation. It  can take months and in some cases years from the time you first meet a  prospect until they sign on the dotted line.</p>
<p><span><strong><span style="color: #ff0000;">Developing Your own  Multi-step Sales Funnel</span></strong></span></p>
<p><strong> </strong></p>
<p>This is a pretty complex process  and since you&#8217;re still reading I want to help you do this. I&#8217;ve recorded  a short &#8220;how to&#8221; video that will walk you through this system AND have a  guide you can download in my resource area. Of course both are FREE.</p>
<p><strong><a href="http://nhsalescoach.com/free-sales-resources.html#salestool3" target="_blank">You can get access to the &#8220;how to&#8221; video and  guide by clicking here&gt;&gt;</a><br />
</strong><br />
I can&#8217;t guarantee you a  30% conversion rate but I WILL guarantee this&#8230;</p>
<p>If you&#8217;re still  using a one-step approach to selling today you&#8217;re losing sales to your  competitors who have adopted a multi-step approach. It&#8217;s just a matter  of time before they put you out of business.</p>
<p>Wouldn&#8217;t you rather  be the one left standing?<br />
<span><br />
</span></p>
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<div><span><span style="color: #000000;">Happy Selling!</span></span></div>
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<div><span style="color: #000000;"><span style="color: #0033cc;"><span><span><span><span><span><span><span><span><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;"><strong>P.S</strong> This is probably the best resource I&#8217;ve added to my free library. It&#8217;s a road map of what my best clients are using today. Why not get started today?</span></p>
<p><strong><a href="http://nhsalescoach.com/free-sales-resources.html#salestool3" target="_blank">Watch the  video and get the free guide by clicking here&gt;&gt;</a></strong></p>
<p></span></p>
<p></span> </span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../newsletter.html">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of 6 Secrets to Maximizing Your Home Sales in  Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="../../contactus.html">Ask Rick a question and he may feature it in an upcoming  issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick  Storlie has been helping home builders and remodelers maximize their  sales since 1992. Get your FREE  e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by  visiting </span></span></p>
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		<title>7 New Home Closing Experts Share Their Best Closing Strategy</title>
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		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/7-new-home-closing-experts-share-their-best-closing-strategy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 23:04:09 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[closing more sales]]></category>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=536</guid>
		<description><![CDATA[7 New Home Closing Experts Share Their Best Closing Strategy Here&#8217;s  a quick read with 7 ideas you can use to help your closing process today! Happy Selling ~Rick http://www.housingzone.com/probuilder/article/CA6718962.html Click here&#62;&#62; and get Rick’s FREE copy of 6 Secrets to Maximizing Your Home Sales in Any Market Revealed. Ask Rick a question and he [...]]]></description>
			<content:encoded><![CDATA[<p><strong>7 New Home Closing Experts Share Their Best Closing Strategy</strong></p>
<p>Here&#8217;s  a quick read with 7 ideas you can use to help your closing process today!</p>
<p>Happy Selling</p>
<p>~Rick</p>
<p><a href="http://www.housingzone.com/probuilder/article/CA6718962.html ">http://www.housingzone.com/probuilder/article/CA6718962.html </a></p>
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		<title>Wondering How to be a “Hall of Fame” Home Builder, Remodeler or Realtor? Why Not Copy How a REAL Hall of Famer’ did it…</title>
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		<pubDate>Wed, 17 Feb 2010 08:05:49 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[closing more sales]]></category>
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		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=522</guid>
		<description><![CDATA[Wondering How to be a &#8220;Hall of Fame&#8221; Home Builder, Remodeler or Realtor? Why Not Copy How a REAL Hall of Famer did it&#8230; I caught a radio interview with John Randle the other day- a former NFL defensive tackle that was just voted into the Pro Football Hall of Fame. With everything John had [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Wondering How to be a &#8220;Hall of Fame&#8221; Home Builder, Remodeler or Realtor? Why Not Copy How a REAL Hall of Famer did it&#8230;</strong></p>
<p><span style="font-size: medium;"><span style="font-size: small;"> </span></span><span style="font-size: medium;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/122.jpg" border="0" alt="John Randle" width="126.5" height="160" align="right" /></span></span><br />
<span style="font-size: medium;"><span style="font-size: small;">I caught a radio interview with John Randle the other day- a former NFL defensive tackle that was just voted into the Pro Football Hall of Fame.</span></span></p>
<p>With everything John had to go through, <strong>he never should of played in the NFL</strong>. Yet in 2010 he was voted, by his peers, as one of the best players to <strong>EVER</strong> play the game.</p>
<p>I couldn&#8217;t help but see the similarities in his story- with what we as home builders, Realtors and remodelers are up against on a daily basis.</p>
<p>There&#8217;s a few lessons we can all learn from John. Maybe you too can create a hall of fame business- against all odds.</p>
<p>~Rick</p>
<div><strong><span style="color: #ff0000;"><span style="font-size: small;"><span style="font-size: medium;">&#8220;I don&#8217;t know if you have the weight- but you&#8217;ve got heart. And heart goes a long way.&#8221;</span></span></span></strong></div>
<p><span style="font-size: medium;"><span style="font-size: small;"><br />
<img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/123.jpg" border="0" alt="randle" width="100" height="120" align="left" />This was told to the 244 pound defensive tackle John Randle in 1990 at the Minnesota Vikings training camp by a coach.</span></span></p>
<p>John&#8217;s story starts in the little  town of Hearne<span style="font-size: medium;"><span style="font-size: small;">, Texas</span></span><span style="font-size: medium;"><span style="font-size: small;">- population 150. He was a self-proclaimed poor country kid that had to hitch hike home from practice every day.</span></span></p>
<p>He attended the small division II school of Texas A&amp;I where he ALMOST <span style="font-size: medium;"><span style="font-size: small;">went </span></span><span style="font-size: medium;"><span style="font-size: small;">completely unnoticed.</span></span></p>
<p>After he went <strong>undrafted</strong>, a Minnesota Viking scout remembered catching one of his college games and invited John to attend training camp as an undrafted free agent.</p>
<p><span style="font-size: medium;"><span style="font-size: small;">The first thought on John&#8217;s mind was trying to last the entire 2 week camp. But as camp progressed he was overwhelmed by the chance to show the pro&#8217;s what he could do.</span></span></p>
<p>That chance was all he needed and John earned a roster spot on the team. H<span style="font-size: medium;"><span style="font-size: small;">e played in all 16 games his rookie year and earned a starting spot the following season.<br />
</span></span><span style="font-size: medium;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/124.jpg" border="0" alt="randle1" width="135" height="165" align="right" /></span></span><br />
<span style="font-size: medium;"><span style="font-size: small;">After an injury sidelined him for part of the 1991 &#8211; 1992 season, John went on to play in 183 consecutive games. Over his 14 year career he amassed 137.5 sacks- tied for the number 6 most sacks of any NFL player.</span></span></p>
<p><span style="font-size: medium;"><br />
</span></p>
<h2><span style="font-size: medium;"><span style="font-size: small;"><strong><span style="color: #ff0000;">Always Behind the 8 ball</span></strong></span></span></h2>
<p><span style="font-size: medium;"><span style="font-size: small;"><br />
Every game John played he was undersized. Just like every day you look for business- unemployment, low consumer confidence and tight credit are bigger and stronger than you are.</span></span></p>
<p>John developed 4 strategies to cope with his &#8220;market&#8221; and become one of the best to ever play the game&#8230;</p>
<p><span style="font-size: small;"><strong>Strategy #1: Leverage Your Coaches. </strong>A big heart and great attitude will only get you so far. John credits his coach&#8217;s for teaching him techniques that allowed him to stand out. He came in early and stayed late at practices- always looking for an edge.</span></p>
<p><span style="font-size: small;">I&#8217;m sure you work hard. But are you working smart? Are you leveraging the people in your life- or bringing others into your life that can give you that extra edge?</span></p>
<p><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/125.jpg" border="0" alt="Favre sack" width="135" height="154.5" align="left" /><strong>Strategy #2: The Law of Focus.</strong> John wouldn&#8217;t talk to his teammates before a game. He wouldn&#8217;t shake hands with any opposing players and he was superstitious. He had the same pregame rituals that HE felt gave him an edge.</p>
<p>Are you focusing on the activities that will bring your next buyer in the door? Or are you spending time doing things that are no longer relevant in this market? Everyone has the same amount of time in the day. How are you spending yours?</p>
<p><strong>Strategy #3: Have a Secret Weapon. </strong>Speed was what John was known for. But he&#8217;ll tell you  what made him great <span style="font-size: small;">was </span><span style="font-size: small;">his hands.</span></p>
<p>&#8220;I used my hands to make sure guys couldn&#8217;t block me,&#8221; he said in his interview. &#8220;Nobody was expecting that.&#8221;</p>
<p>What do you do for your prospects that your competitors won&#8217;t do? How do you differentiate? Every owner and salesperson needs to push themselves to where they are uncomfortable.</p>
<p>You must constantly be developing your own secret weapons.</p>
<div style="text-align: center;">
<p><span style="font-size: small;"><strong>None of you can develop one thing that will make a big difference. However, you can do a lot of LITTLE things that will get you the sale. </strong></span></p>
<div style="text-align: left;"><span style="font-size: small;">What will you do that&#8217;s unexpected?</span></div>
</div>
<p><strong><span style="font-size: small;">Strategy #4: What are You </span><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/126.jpg" border="0" alt="randle2" width="112.5" height="154.75" align="right" /></span></strong><span style="font-size: small;"><strong>Saying?</strong> John </span><span style="font-size: small;">was </span><span style="font-size: small;">infamous for his &#8220;motor mouth.&#8221; He would study </span><span style="font-size: small;">his opposing players and find out as much personal information as he could.</span></p>
<p>On Sunday he had his scripts all ready to go&#8230;</p>
<p><span style="font-size: small;">&#8220;I used trash talk to get into people&#8217;s heads and make them overplay, &#8221; John commented. &#8220;One game Trent Dilfer was thrown out for beating on my chest because he was so upset at what I was saying to his offensive lineman.&#8221;</span></p>
<p>Now more than ever you need a carefully crafted verbal presentation. And it&#8217;s changed over what you needed just a few years ago. Many salespeople lose opportunities not because of outside forces. They lose buyers because they don&#8217;t pay attention to what they&#8217;re saying or asking.<br />
<strong><br />
</strong></p>
<h2><strong><span style="color: #ff0000;">It all comes down to objections&#8230;</span></strong></h2>
<p><span style="font-size: small;">During the radio interview John described how he got into the NFL. &#8220;Some guys get there in a limo. Some guys take a bus. I happened to walk.&#8221;</span></p>
<p><span style="font-size: small;">You&#8217;re just a country kid&#8230;</span></p>
<p>You didn&#8217;t go to the right college&#8230;</p>
<p>You didn&#8217;t get drafted&#8230;</p>
<p>You&#8217;re too small to play in the NFL&#8230;</p>
<p>These are nothing but objections. John learned to deal with them. And you can deal with the objections of the moment too.</p>
<p style="text-align: left;">You just need a big heart. The rest is easy&#8230;<br />
<span style="font-size: small;"><br />
</span><br />
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<span style="font-size: small;"> </span></p>
<p style="text-align: left;">
<p style="text-align: left;"><span style="font-size: small;">Happy Selling!</span></p>
<p><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
</span></p>
<div>
<div>
<div><span style="font-size: small;"><br />
P.S. Take John&#8217;s advice and leverage your coach&#8217;s. I&#8217;ve got a ton of help ready for you in the Free resource area. Just use the link below to get started!</p>
<p><a href="http://r20.rs6.net/tn.jsp?t=w589njdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2Ffree-sales-resources.html&amp;id=preview" target="_blank">http://nhsalescoach.com/free-sales-resources.html</a></p>
<p></span></div>
</div>
<div><span style="font-size: small;"><a href="http://r20.rs6.net/tn.jsp?t=w589njdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></div>
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		<title>Home Builders, Remodelers and Realtors- You Have a 96% Chance of Failure if You Miss This</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/incojWNhows/</link>
		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/home-builders-remodelers-and-realtors-you-have-a-96-chance-of-failure-if-you-miss-this/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:00:08 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[closing more sales]]></category>
		<category><![CDATA[Maximizing Profits]]></category>
		<category><![CDATA[new home sales training]]></category>
		<category><![CDATA[remodeling sales]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[sell more homes]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=527</guid>
		<description><![CDATA[Home Builders, Remodelers and Realtors- You Have a 96% Chance of Failure if You Miss This Are you ready for the spring sales market? Are you looking for innovative ways to Close More Sales and Maximize Profits? Statistics show that about 60% of your sales are made by June 1st. These next couple of months [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Home Builders, Remodelers and Realtors- You Have a 96% Chance of Failure if You Miss This</strong></p>
<p><span style="font-family: Trebuchet MS,Verdana,Helvetica,sans-serif; color: #003366; font-size: x-small;"><span style="font-size: small;"><span style="color: #000000;">Are you ready for the spring sales market?</span></span></span></p>
<p>Are you looking for innovative ways to Close More Sales and Maximize Profits?</p>
<p>Statistics show that about 60% of your sales are made by June 1st. These next couple of months will either make or break your year.</p>
<p>Well, this is where the rubber meets the road&#8230;</p>
<p>It&#8217;s where I pull out all the stops and take a full day to share with my clients the most powerful sales techniques I know.</p>
<p>If you&#8217;re tired of muddling along without the sales tools you need in 2010- this is your once-a-year chance to attend my Sales Symposium&#8230;</p>
<p><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">The Ultimate System for Closing More Sales and Maximizing Profits&gt;&gt;</a>.</p>
<p><span style="color: #000000;">Here&#8217;s the deal. I put this on for my clients and only let a few other people attend. That&#8217;s it. No encores.</span></p>
<p><strong>This year I&#8217;ve decided to let 10 other people get the same iron-clad strategies my clients are using to outsell their competitors 8 to 1.</strong></p>
<p>I&#8217;ll be presenting the same sure-fire tactics that my clients get- only at a fraction of the price. And when 10 other people have signed on- the doors are closed on this symposium until next year.</p>
<p>Does this stuff work? Don&#8217;t listen to me. <a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">Click on this link to see how Andy beat out 25 other competitors who didn&#8217;t have my training. </a></p>
<div><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/127.png" border="0" alt="brunn video cap" width="455" height="369" /></span></div>
<p><span style="font-size: small;"><br />
<a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">Use this link to hear Andy&#8217;s story&gt;&gt;</a></span></p>
<p><span style="color: #000000;">One last thing&#8230;<strong>if you register for the class in the next 3 days, you can take 10% off the registration when you use the promo code moresales2010. Just type in &#8220;moresales2010&#8243;</strong> when you checkout to save 10%. You need to do it by February 19th to get it!</span></p>
<p>Will you be in my video talking about your great 2010 next year?</p>
<p><span style="font-size: small;"><br />
</span></p>
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<div><span style="font-size: small;"><span style="color: #000000;">Happy Selling!</span></span></div>
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<div><span style="color: #000000; font-size: medium;"><span style="color: #0033cc; font-size: large;"><span><span><span><span><span><span><span style="font-size: medium;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;">P.S Remember- only 10 people get the opportunity to get my easy-to-implement ideas AND save 10% off the registration. Good luck!</span></p>
<p><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2FClosing-More-Sales-Maximizing-Profits.html&amp;id=preview" target="_blank">Register for the symposium here&gt;&gt;</a></p>
<p></span><br />
</span></span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fnewsletter.html&amp;id=preview" target="_blank">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of 6 Secrets to Maximizing Your Home Sales in Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><span style="color: #000000;"><strong><br />
</strong></span></span></span></div>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span style="font-size: small;"><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick Storlie has been helping home builders and remodelers maximize their sales since 1992. Get your FREE e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by visiting </span></span></p>
</div>
<p><span style="font-size: small;"><a href="http://r20.rs6.net/tn.jsp?t=myflujdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fwww.nhsalescoach.com&amp;id=preview" target="_blank">www.NHSalesCoach.com.</a></span><span style="color: #000000; font-size: medium;"><span style="color: #0033cc; font-size: large;"><span><span><span><span><span><span><br />
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		<title>Live- 6 Secrets for Improving Home Builder and Remodeling Sales this Tuesday February 9th, 2010</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/bVHaK3lQe_c/</link>
		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/live-6-secrets-for-improving-home-builder-and-remodeling-sales-this-tuesday-february-9th-2010/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 20:57:44 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[Free Seminars]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[home builder]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[remodeling]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales training]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=517</guid>
		<description><![CDATA[This Tuesday February 9th from 12:00 &#8211; 12:45 CST (1:00 &#8211; 1:45 EST) I&#8217;ll be talking with Marie O&#8217;brien of Blue Tangerine Solutions as part of their &#8220;Ask the Experts&#8221; series about how to stimulate your sales in 2010. You can use this link to register (there is NO fee) https://www2.gotomeeting.com/register/753470490 The program we&#8217;ll be [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;"><strong>This Tuesday February 9th from 12:00 &#8211; 12:45 CST (1:00 &#8211; 1:45 EST) </strong>I&#8217;ll be talking with Marie O&#8217;brien of <span><a href="http://r20.rs6.net/tn.jsp?t=xwzmgidab.0.0.a7ensubab.0&amp;ts=S0450&amp;p=http%3A%2F%2Fwww.bluetangerinesolutions.com%2Findex.cfm%3Fmethod%3Dwebinar&amp;id=preview" target="_blank">Blue Tangerine Solutions </a></span> as part of their &#8220;Ask the Experts&#8221; series about how to stimulate your sales in 2010.</span></p>
<p><strong>You can use this link to register (there is NO fee)</strong></p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?t=xwzmgidab.0.0.a7ensubab.0&amp;ts=S0450&amp;p=https%3A%2F%2Fwww2.gotomeeting.com%2Fregister%2F753470490&amp;id=preview" target="_blank">https://www2.gotomeeting.com/register/753470490 </a></strong></p>
<p>The program we&#8217;ll be discussing is called <strong><em>6 Secrets to Maximizing Your Sales in Any Market Revealed</em></strong>. <span>It&#8217;s an <strong>UNCONVENTIONAL </strong>approach at marketing and selling new homes and design/build remodeling.</span></p>
<p>First of all- <strong>We&#8217;re NOT selling ANYTHING at this program. AND everyone that attends will be able to download a summary of the program- at NO cost</strong>. Plus you&#8217;ll have an opportunity to ask questions and offer your opinion.</p>
<p>We <strong>WILL</strong> uncover the most common mistakes builders and their salespeople are making today&#8230;and how you can avoid them.</p>
<p><span style="font-size: small;"><strong>We&#8217;ll talk about&#8230;</strong><br />
</span></p>
<div><span style="font-size: small;"><br />
</span></div>
<ul>
<li><span style="font-size: small;">What you&#8217;re doing wrong with your marketing approach and <strong>how to correct it</strong></span></li>
</ul>
<ul>
<li><span style="font-size: small;">Why relying on a sales process that worked during the last recessions <strong>WON&#8217;T WORK</strong>.</span></li>
</ul>
<div>
<ul>
<li><span style="font-size: small;">The <strong>3 phases of marketing</strong> and selling that matter- <strong>TODAY</strong></span></li>
</ul>
</div>
<ul>
<li><span style="font-size: small;">Why 99% of home builders are looked at as all the same. <strong>What you can do to stand out to today&#8217;s consumer</strong></span></li>
</ul>
<p><span style="font-size: small;"> <strong><span style="color: #ff0000;">&#8220;Thanks Rick. With your new ideas we&#8217;ve adjusted our attitude and will create some new opportunities.&#8221;</span></strong><br />
-Mark Williams, Mark D. Williams Custom Homes</span></p>
<p>We&#8217;ll be discussing <strong>REAL WORLD</strong> strategies, from the trenches, that are working in markets that are down 85%+ from their peak.</p>
<p><span style="font-size: small;"><span>And I&#8217;ll even take a stab at predicting how builders and remodelers will <strong>need to evolve their sales strategies</strong> as the decade progresses!</span></span><span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;"><strong>Warning: </strong>This will not be more of the &#8220;been there heard that&#8221; from sales trainers and marketers that think the answers to today&#8217;s market is what worked in the past.</span></p>
<p><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">If you</span></span> don&#8217;t want to be challenged with <strong>NEW IDEAS</strong> and a fresh perspective on the housing market- avoid this webinar at all costs!</span></p>
<p>If you are ready for something different&#8230;Get yourself signed up and hold on to your seat! Remember- <strong>there&#8217;s no cost but it&#8217;s this Tuesday only</strong>.</p>
<p><strong><a href="http://r20.rs6.net/tn.jsp?t=xwzmgidab.0.0.a7ensubab.0&amp;ts=S0450&amp;p=https%3A%2F%2Fwww2.gotomeeting.com%2Fregister%2F753470490&amp;id=preview" target="_blank">Register here&gt;&gt;</a></strong><br />
<span style="font-size: small;"> </span></p>
<div>
<div><span style="font-size: small;"><span style="color: #000000;">Happy Selling!</span></span></div>
</div>
<div>
<h3>
<div><span style="color: #000000; font-size: medium;"><span style="color: #0033cc; font-size: large;"><span><span><span><span><span><span><span style="font-size: medium;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="110" height="45" /></p>
<p><span style="color: #000000;">P.S If you can&#8217;t make it maybe someone else in your company can&#8230;Use the forward button below and tell them to use the link below to register.<br />
</span><br />
<strong><a href="http://r20.rs6.net/tn.jsp?t=xwzmgidab.0.0.a7ensubab.0&amp;ts=S0450&amp;p=https%3A%2F%2Fwww2.gotomeeting.com%2Fregister%2F753470490&amp;id=preview" target="_blank">Register for the webinar here&gt;&gt;</a></strong></p>
<p></span><br />
</span></span></span></span></span></span></span></span></span></p>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=xwzmgidab.0.0.a7ensubab.0&amp;ts=S0450&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fnewsletter.html&amp;id=preview" target="_blank">Click here&gt;&gt;</a></span></strong> <span style="color: #000000;">and <strong>get Rick&#8217;s FREE copy of 6 Secrets to Maximizing Your Home Sales in Any Market Revealed.</strong></span></span></span></div>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><span style="color: #000000;"><strong><br />
</strong></span></span></span></div>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"> </span></span></div>
<div><span style="color: #000000; font-size: small;"><span style="color: #0033cc;"><strong><span style="text-decoration: underline;"><a href="http://r20.rs6.net/tn.jsp?t=xwzmgidab.0.0.a7ensubab.0&amp;ts=S0450&amp;p=http%3A%2F%2Fwww.nhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></span></span></div>
<p><span style="font-size: small;"><br />
</span><span style="color: #000000;"><span style="color: #0033cc;">Rick Storlie has been helping home builders and remodelers maximize their sales since 1992. Get your FREE e-guide, &#8220;6 Secrets to Maximizing your Sales in any Economy Revealed by visiting</span></span><span style="font-size: small;"><a href="http://r20.rs6.net/tn.jsp?t=xwzmgidab.0.0.a7ensubab.0&amp;ts=S0450&amp;p=http%3A%2F%2Fwww.nhsalescoach.com&amp;id=preview" target="_blank"><span style="color: #000000;"> </span>www.NHSalesCoach.com.</a></span><span style="color: #000000; font-size: medium;"><span style="color: #0033cc; font-size: large;"><span><span><span><span><span><span><br />
</span></span></span></span></span></span></span></span></p>
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</h3>
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		<title>Realtors and Home Builders: If You Knew a Sure-Fire Tactic to Generate More Sales- Would You use it?</title>
		<link>http://feedproxy.google.com/~r/Nhsalescoach/~3/_BvrPcY1DQk/</link>
		<comments>http://www.nhsalescoach.com/blog/closing-more-sales-and-maximizing-profits/can-realtors-and-builders-work-together-and-ditch-the-oil-and-water-chemistry/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:16:20 +0000</pubDate>
		<dc:creator>Coach Rick</dc:creator>
				<category><![CDATA[Closing More Sales and Maximizing Profits]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[home builder]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[National Association of Realtors]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Realtors]]></category>
		<category><![CDATA[remodeling]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.nhsalescoach.com/blog/?p=503</guid>
		<description><![CDATA[Realtors® and Home Builders: If You Knew a Sure-Fire Tactic to Generate More  Sales- Would You use it? I&#8217;ve been teaching quite a bit of real estate continuing education of late and have noticed there is still a HUGE chasm between Realtors® and builders. So here&#8217;s the questions&#8230; How can Realtors® leverage builders to increase [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Realtors® and Home Builders: If You Knew a Sure-Fire Tactic to Generate More  Sales- Would You use it?</strong></p>
<p><span style="font-size: medium;"><span style="font-size: small;"><br />
</span></span><span style="font-size: medium;"><span style="font-size: small;">I&#8217;ve been teaching quite a bit of real estate continuing education of late and have noticed there is still a HUGE chasm between Realtors® and builders.</span></span></p>
<p><strong>So here&#8217;s the questions&#8230;</strong></p>
<p>How can Realtors<span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: medium;"><span style="font-size: small;"> leverage builders to increase their business in 2010?</span></span></p>
<p>How can builders increase their co-op Realtor<span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: medium;"><span style="font-size: small;"> sales?</span></span></p>
<p>Building relationships with Realtors<span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: medium;"><span style="font-size: small;"> and builders is the <strong>fastest, easiest way to build your business</strong>. Here&#8217;s how to do it.<br />
</span></span><span style="font-size: medium;"><span style="font-size: small;"><br />
~Rick </span></span></p>
<h2><strong><span style="color: #ff0000;">Cracking the Realtor</span></strong><span style="color: #ff0000;"><span style="font-size: small;">®</span></span><strong><span style="color: #ff0000;">/Builder Code</span></strong></h2>
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<div><span style="font-size: medium;"><span style="font-size: small;"><span>Every time I teach a real estate continuing <img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/119.png" border="0" alt="Money on table" width="180" height="156" align="right" />education class I always ask this question&#8230; </span></span></p>
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<p><strong><span style="font-size: medium;"> </span></strong></p>
<p style="text-align: center;"><span style="font-size: small;"><span><strong>&#8220;How many of you derive 5 &#8211; 15% of your income from representing buyers in new home sales?&#8221;</strong></span></span></p>
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The statistics are pretty consistent&#8230;about 5%!</span></span></span></p>
<p>That means 95% of Realtors<span style="font-size: medium;"><span style="font-size: small;">®</span></span> AND builders are leaving money on the table.</p>
<p><span style="font-size: small;">Here&#8217;s what Realtors</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"> are telling me about WHY they aren&#8217;t comfortable with builders&#8230;</span></p>
<ol>
<li><span style="font-size: small;"><strong>They don&#8217;t trust builders.</strong> Either they&#8217;ve been burned by a client going directly to a builder or have heard a story about it in their office.</span></li>
<li><span style="font-size: small;"><strong>They don&#8217;t understand the building process</strong>. It&#8217;s hard to admit but Realtors</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"> don&#8217;t feel comfortable working with builders because they don&#8217;t understand the process.</span></li>
<li><span style="font-size: small;"><strong>They don&#8217;t think of it</strong>. Most brokerages don&#8217;t have a training program that deals with buyer representation in new construction. Out of sight and out of mind.</span></li>
<li><span style="font-size: small;"><strong>They don&#8217;t want to wait to get paid</strong>. Would you? Let&#8217;s see&#8230;you can sell a used home and get paid in 45 days or wait 6 months to get paid for a build. Tough choice, isn&#8217;t it!</span></li>
<li><span style="font-size: small;"><strong>They don&#8217;t realize new homes are available in the area they&#8217;re showing homes</strong>. Most Realtors</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"> don&#8217;t realize infill possibilities exist. Most aren&#8217;t aware of remodeling options and renovation financing either.</span></li>
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<p><span style="font-size: small;">Now I&#8217;m sure there are more reasons</span> <span style="font-size: small;">but these are the top 5 I&#8217;m hearing on a consistent basis.</span><span style="font-size: small;"><strong><span style="color: #ff0000;"> </span></strong></span></p>
<p><span style="font-size: small;"><strong><span style="color: #ff0000;">Builders Pay Attention</span></strong></span></p>
<p><span style="font-size: small;">Because 85 &#8211; 95% of all transactions in any particular market are used- <strong>builders need Realtors</strong></span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"><strong> a lot more than Realtors</strong></span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"><strong> need builders.</strong></span></p>
<p>Here&#8217;s the top mistakes I see builders making when it comes to working with Realtors<span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;">&#8230;</span></p>
<ol>
<li><span style="font-size: small;"><strong>Paying the builders representative a higher commission if no outside Realtor</strong></span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"><strong> is involved</strong>. And how is this set up supposed to foster better cooperation?</span></li>
<li><span style="font-size: small;"><strong>Making the client registration process difficult</strong>. Have registration forms available at your model, office and on your website. Phone calls are just fine for temporary registrations too.</span></li>
<li><span style="font-size: small;"><strong>Relying on the MLS for your Realtor</strong></span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"><strong> business</strong>. Relationships, not showings will build your Realtor</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"> business. Remember Mr. Builder, you need them more than they need you. You have to put your best foot forward to get these relationships going.</span></li>
<li><span style="font-size: small;"><strong>Treating the co-op fee as a commission</strong>. The 2-4% you pay out, Mr. Builder, is not a commission- it&#8217;s a marketing fee. The best news is you don&#8217;t pay a dime of it unless the sale is made.<br />
</span></li>
<li><span style="font-size: small;"><strong>Offering to take 2-4% off the price since the buyer doesn&#8217;t have a Realtor</strong></span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;">. Look, I work in the trenches with my clients and I know how tight deals are today. But the minute you utter these words to your buyer and they get back to the Realtor</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"> community- it&#8217;s the kiss of death. AND think about it- unless 100% of your sales are with cooperating Realtors</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;">, you don&#8217;t have a 2-4% co-op fee built in on every sale.<br />
</span></li>
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<div style="text-align: center;"><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/120.jpg" border="0" alt="oil and water" width="128.5" height="184.5" align="left" /></span><span style="font-size: small;"><br />
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<h3 style="text-align: center;"><span style="font-size: medium;">&#8220;<strong>So herein lies our problem- Realtors</strong></span><strong><span style="font-size: medium;"><span style="font-size: small;">®</span></span></strong><span style="font-size: medium;"><strong> and builders keep traditional mind sets and no new business relationships are fostered</strong>. Well, is that good enough for you in 2010?&#8221;</span></h3>
<h2><span style="font-size: small;"><strong><span style="color: #ff0000;">Fresh Opportunities for the New Economy</span></strong></span></h2>
<p><span style="font-size: small;">Realtors</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"> and Builders can&#8217;t continue the oil and water relationships of the past. Each needs a new avenue for business and both have something the other wants.</span></p>
<p><span style="font-size: small;">I&#8217;ve developed a list of &#8220;best practices&#8221; for Realtors</span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"> and builders. It&#8217;s called <strong><em>Cracking the Realtor</em></strong></span><span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;"><strong><em>/Builder Code- 10 Sure-Fire Tactics to Jack up Your Sales</em></strong>.</span></p>
<p>This list is based on direct feedback from Realtors<span style="font-size: medium;"><span style="font-size: small;">®</span></span><span style="font-size: small;">, builders and builder sales representatives.</span></p>
<p><strong><span style="font-size: small;"><a href="http://r20.rs6.net/tn.jsp?t=7a7aqhdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2Ffree-sales-resources.html%23salestools2&amp;id=preview" target="_blank">You can download it for absolutely FREE by clicking on this link&gt;&gt;</a></span></strong></p>
<p><span style="font-size: small;"><span style="font-size: medium;">What about Your Thoughts?</span></span></p>
<p><span style="font-size: small;">Am I missing anything?</span></p>
<p>What are some of the successful relationships you have fostered with Realtors or builders?</p>
<p>We all have our horror stories of the past but that won&#8217;t help anyone grow their business today. I look forward to hearing what you think! Leave a comment below.</p>
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<p><span style="font-size: small;">Happy Selling!</span></p>
<p><span style="font-size: small;"><img src="http://origin.ih.constantcontact.com/fs060/1101275763584/img/4.gif" border="0" alt="Rick Storlie" width="143" height="28" /><br />
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<strong>P.S. </strong>It doesn&#8217;t matter if you&#8217;re a Realtor and have never sold a new home or are a seasoned builder representative. <strong>You need to change the way you approach working with each other. </strong></span></div>
<div><span style="font-size: small;"><strong> </strong><br />
<strong><a href="http://r20.rs6.net/tn.jsp?t=7a7aqhdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2Ffree-sales-resources.html%23salestools2&amp;id=preview" target="_blank">Download Cracking the Realtor/Builder Code- 10 Sure Fire Tactics to Jack up Your Sales here&gt;&gt;</a></strong></span></div>
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<div><strong><span style="font-size: small;"><a href="http://r20.rs6.net/tn.jsp?t=7a7aqhdab.0.0.a7ensubab.0&amp;p=http%3A%2F%2Fnhsalescoach.com%2Fcontactus.html&amp;id=preview" target="_blank">Ask Rick a question and he may feature it in an upcoming issue of Coach&#8217;s Corner&gt;&gt;</a></span></strong></div>
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