Whether you’re new to Next Generation Chiropractor or have been with me since the beginning, you’ll quickly understand that a blog should be the hub of all your online activities — there simply isn’t a more powerful online platform available to chiropractors than a blog to effortlessly, efficiently and effectively promote their products and services.

With that said, building a blog requires a great deal of work, passion and foresight.

In other words, you can’t expect to launch a blog and see results overnight. It takes time to develop your voice, your brand, your community and your content.

However, if done correctly, your business can be richly rewarded by Raving Fans well into the future.

Two Powerful Principles

In previous posts, I’ve explained how content is king and why writing keyword-rich, niche-specific content is critical.

If you don’t focus on those two principles, you’ll never taste success from your chiropractic blog.

Having the Proper Framework

Outside of those two principles, you also need to make sure your chiropractic blog is built within the proper framework.

In other words, the theme you choose for your chiropractic blog is absolutely vital.

Now, I understand that chiropractors can download thousands of free themes from WordPress until they’re blue in the face.

However, the question is can they take that theme and quickly publish content that consistently lands them on the first page of Google?

I think not.

But you’ll have a much greater chance if you are using either Headway or Thesis.

Both Headway and Thesis are professional themes built for professional bloggers. When you take a look around the blogosphere, everyone from Brian Clark to Grant Griffiths is using one of the two aforementioned themes.

What Theme are YOU Using?

So, your first line of business — purchase either Headway or Thesis if you’re serious about being found.

TIP: If you choose Developing Others to build your chiropractic blog, simply request either theme and I’ll be more than happy to customize it for you.

For OPTIMAL Results, Pimp Your Blog Out With This!

Outside of your blog’s theme, there are other tools available to win the search engine optimization war. One that I wouldn’t be without is a plugin called Scribe.

As the creators of Scribe state, here’s how Scribe makes SEO copywriting simple:

In the old days, a scribe was a writer entrusted to record the most valuable and important information for kings, nobles, and cities.

These days, Scribe helps writers create content that gets found online, and that’s become as valued and important as any old scroll or parchment.

Scribe is an SEO software service for WordPress that analyzes the content of web pages, blog posts, online press releases, you name it… at the click of a button.

The Scribe API then reports back to the WordPress interface and tells web writers, bloggers, affiliate marketers, and small business owners how to tweak their content to get more search engine traffic, all while maintaining quality reader-focused copy.

It’s like having an SEO expert as an editorial assistant.

What’s innovative about Scribe is in the way it differs from typical SEO tools. Instead of asking you for a keyword phrase and then pushing you to construct content around it, Scribe:

• Analyzes what you’ve already written, preserving your natural flow
• Reveals what search engines will think you’re writing about
• Suggests changes to better reflect the language searchers are using
• Guides you through remaining content elements based on SEO best practices

With Scribe you’ll:

• Optimize content faster
• Eliminate guesswork about keywords
• Employ SEO best practices
• Preserve maximum readability
• Increase targeted traffic!

While other platforms are on the way, right now Scribe works through a WordPress plugin combined with an API (tech jargon for saying one piece of software talks to another). The Scribe API key you’ll receive when you sign up allows you to tap into the Scribe content optimization algorithm on our servers right from your WordPress interface.

Scribe works with WordPress if you’re able to fill in a custom title tag and meta description for the post or page. While Scribe was originally developed for Thesis Theme for WordPress users, it also works with the free All in One SEO plugin, the Hybrid theme, and the Headway theme.

At Next Generation Chiropractor, I’ve been putting Scribe through its paces and have to say that it’s now my absolutely favorite plugin.

If you choose not to use Scribe as a plugin, you can still access all of Scribe’s power through their online dashboard.

As described above, by simply adding your custom title, description and META tags, Scribe will analyze your blog’s content and grade it based off of stringent SEO criteria.

If you don’t receive a 100%, Scribe will also give you tips on what to focus on, what tags are relevant and how to rewrite your content that’ll produce a perfect score.

So, if you’re looking for a simpler way of beating the SEO war, I highly recommend that you sign up for Scribe TODAY! It’ll be worth every penny you invest!!

How the Scribe WordPress Plugin can Simplify Your Chiropractic Blog’s SEO is a post from: Next Generation Chiropractor

Since the inception of Next Generation Chiropractor, I’ve covered everything from 6 Essential Reasons Why You Need a Chiropractic Blog to how to Form a Tribe for Your Chiropractic Practice the Seth Godin Way.

Today, I’d like to give you 9 ways on how to engage your chiropractic blog prospects through your chiropractic blog.

But, before I do, let’s review two critical concepts:

1. Your chiropractic blog should be the hub of all your online activities.

Remember, you must leverage the power of social media networks to drive traffic to your blog.

Once they arrive, outside of enticing headlines that lead them to read your valuable content, make sure you have tools in place that stimulate action from the reader.

2. Your chiropractic blog needs to engage readers beyond just commenting.

Again, using specific tools throughout your blog will aid in accomplishing this. But, before we talk about them, let’s review a great definition of engagement.

What is engagement?

Engagement refers to the attention other people pay to your published content, like blog posts, news and articles. They see and read a post, and then because it’s interesting, inspiring, or controversial, they get “hooked” and decide to take further action.

Getting hooked and acting on it when you read something that makes you think, laugh, or get angry is engagement. The actions that people then take are called engagement events.

What are Engagement Events?

An Engagement Event implies a single, meaningful occurrence. Engagement events are individual activities performed using specific social networks, sites, or application. One tweet is an engagement event, for example. So is posting one comment, or voting one digg.

So, now that you understand the aforementioned, let’s examine 9 ways to engage your chiropractic blog prospects.

1. Build your marketing list through an opt-in form.

I purposefully made this number one so that you’d realize how important and powerful this is.

A chiropractic blog is a powerful tool. But, if you don’t use its capabilities, you’ll never benefit from all that it can do.

Yes, I realize that there’s beauty in the dialogue. Thanks to Web 2.0 technologies, we’re all benefitting from them.

However, you need to remember that you’re running a business and businesses require cash flow.

So, how do you initiate the cash flow process from a blog?

Through an opt-in form connected to some form of relational marketing like a monthly newsletter, et cetera.

By strengthening relationships through your newsletters, you’ll establish even more trust outside of what you’ve already formed through your blog.

Trust is the currency that eventually opens wallets to do business with you.

Bottom line: create an opt-in form through an email marketing service provider like aWeber and start building your list TODAY!

It couldn’t be easier!

2. Create an engaging email newsletter.

Email marketing services like aWeber and MailChimp make it really easy to create visually stunning email newsletters.

Whether you’re versed in HTML or need a simple WYSIWYG editor, you can do both within either account’s dashboard.

Another nice feature is the ability to engage other prospects through built-in social media tools.

For example, take a look at these tools built within MailChimp:

Pretty sweet, heh?

And, not a single code of HTML or CSS is needed. Nice!

3. Write an eBook.

You’re probably thinking, “Yeah, right! An eBook? How in the world could I possibly write an eBook?”

Well, let’s look at it from a different perspective.

Have you ever written a series of blog posts on one subject?

If so, you’ve got an eBook, my friend!

Simply repackage it and combine the series of posts into one PDF file. Then, offer it as a free download in exchange for one’s name and email address.

Don’t think it will work?

My email opt-ins increased by over 400% simply by adding a free downloadable eBook!

4. Catalyze ongoing engagement events.

Do what with my what?

Umm, let’s try this … stimulate more action from your chiropractic blog readers through various built-in tools.

Need an example?

Check out my post titled How to Engage Your Chiropractic Blog Readers Through the Wibiya Toolbar.

5. Offer promotional services and products via downloadable PDFs.

Let’s say you’ve got a March special centered around St. Patrick’s Day.

First of all, you better have that puppy tied to your Facebook fan page, tweeted to your followers on Twitter and even promoted through a short video that can be uploaded to your YouTube channel — geotagged enabled, of course!

Now that you’ve covered all social media networking bases, it’s time to soft sale your promotion to your opt-in email list.

Simply write a quick email informing all patients and prospects of your upcoming St. Patrick’s Day chiropractic promotion. Then, provide a link back to your blog that provides them with a PDF downloadable coupon.

To add icing on the cake, make sure it is action-driven. Think direct-response marketing.

In other words, include an expiration date on the coupon to stimulate its use.

7. Incorporate a live video chat on a hidden page.

Stick with me here!

If you’ve got a free account through Tokbox, you can embed live video capabilities within a designated hidden page.

Then, on a pre-determined date for email subscribers only, provide a free live webinar on a health topic of your choice.

Got the picture on why you’d offer this to only your email subscribers?

It’s just another opportunity to promote the benefits of joining your email list! If they’re not on the list, then they don’t get the free prize inside!

8. Provide a contact page.

You think I’m joking?

Well, I’m not!

You’d be amazed at how many chiropractic blogs I’ve visited — which sadly aren’t that many considering the most recent statistics — that don’t offer this one powerful customer service option.

You want to roll the red carpet out to everyone that comes to your blog’s front door.

In other words, don’t barricade yourself behind a wall. Give prospects and patients direct access to your email Inbox through your chiropractic blog’s contact page.

Now, there are many plugins available that serve a contact page’s purpose.

Nevertheless, the one that wins hands down is Gravity Forms.

Check out their site for more details. You won’t be disappointed with all the features packed into that one plugin!

9. Provide a FAQ page with downloadable forms

Most visitors to your blog will be prospects who are searching for solutions to their health concerns.

With that being the case, why not offer a very detailed FAQ page that addresses the top concerns both prospects and patients have had before utilizing your chiropractic services?

What? You don’t have that information handy?

Never fear! SurveyMonkey is HERE!

Why surveys?

Because how else will you ever know what your prospects truly want if you don’t survey them?

Unless you’re an exceptionally gifted mind reader, I’ve got nothing!

And, with today’s technology, you can make this process fun and easy. Well, maybe not fun, but definitely easy!

Now, if you don’t want to use SurveyMonkey, another method is to keep an active poll going on the home page of your blog. This can easily be done through plugins like the ones listed over at WordPress.org.

Just be forewarned — it takes a great deal of time to develop a FAQ page through individual polls than it does through a thoroughly written survey.

And now for the encore!

I realize that I’ve already given you what you expected but I’m feeling generous today and thought I’d throw one more at you.

BONUS ROUND: End each blog post with a question

This really is more of an art than a science. But, if you ask the right question, you’ll open the flood gates for comments.

And, in all honesty, comments become the life blood of each blog post since they stimulate more ideas, opinions and dialogue.

Plus, comments are counted as engagement events!

Therefore, you’ve killed two birds with one stone simply through ending your post with a question.

Now it’s my turn!

Question: So, what do you think? Do any of the above tips provide value on how to engage your chiropractic blog readers?

If so, let’s hear your thoughts below in the {comments} section.

9 Ways to Engage Your Chiropractic Blog Prospects is a post from: Next Generation Chiropractor

For new chiropractors visiting Next Generation Chiropractor, where to start may be the biggest challenge since many aren’t aware of all that’s offered under the hood.

However, as you take a look around, you’ll quickly notice that my goal for this blog is to provide busy chiropractors with tools, tips and advice on how to maximize their presence online through blogs and social media networks.

For the first time visitor, I recommend that you take a look at the Categories section located in the lower left sidebar.

I’ve carefully organized over one hundred posts by topic to help you quickly find what you’re looking for.

If you’d rather get up to speed quicker than reading a hundred plus blog posts, then simply download my free ebook. It’ll walk you through the very basics on how to start a chiropractic blog.

Prefer email? No problem!

Just look for My eMail Newsletter section over in the left sidebar.

After entering your name and email address, you’ll automatically be added to my monthly newsletter list as well as other important emails that are generated if necessary.

However, if you’re looking for step-by-step tutorials on how to build, grow and market a successful chiropractic blog, then look no further than Blogging Chiros.

So, what is Blogging Chiros anyway?

Blogging Chiros is literally an extension of Next Generation Chiropractor.

It provides a members-only interactive learning environment for chiropractors who are looking for quick, inexpensive but yet effective ways to market their chiropractic practices online.

Blogging Chiros is also an online resource for training chiropractors on how to grow a profitable chiropractic practice through blogging, internet marketing and social media networking.

How is this accomplished?

Blogging Chiros takes advantage of Web 2.0 technologies by enabling its members access to its content 24/7/365.

The material is presented in easily-digested modules as well as multiple media formats to accommodate different learning styles.

Plus, Blogging Chiros members are treated to multiple bonus lessons strategically placed within the modules to expand concepts and accelerate their learning.

What other resources are available?

If ten modules containing five lessons each plus the additional bonus lessons aren’t enough, then join Blogging Chiros members inside the forums.

My goal with the Blogging Chiros forums is to build a community of like-minded chiropractors who can share tips, ideas and strategies that are successfully working for them.

And, since Blogging Chiros members are located all over the world, a marketing technique that works in one country may be just what the doctor ordered in another to obtain a steady stream of new patients.

So, the forums’ strength will be found in its numbers.

Staying up-to-date

As new technologies evolve, the ability for chiropractors to stay up-to-date and current can almost be unbearable.

To lessen this burden, both Blogging Chiros and Next Generation Chiropractor keep a steady eye on these changes and pass the information along through our consistently updated content.

The benefits chiropractors receive are less time trying to figure this new world out and more time seeing patients.

So, if you are serious about taking your chiropractic practice to the next level, then you need to visit Next Generation Chiropractor often and seriously consider becoming a member of Blogging Chiros!

Even though the doors to membership are currently closed, you can be one of the first to know when they re-open by filling out the two fields below.

Until then, however, you still have a great deal to learn, read and study right here at Next Generation Chiropractor!

So, what are you waiting for! Get started TODAY!

And, if you need any help along the way, please let me know. That’s what I’m here for!

HINT: If you still can’t find what you’re looking for, simply use the search function built within Next Generation Chiropractor to narrow down your choices. It’s located at the very bottom of the right sidebar.

What Resources Can Chiropractors Find at Next Generation Chiropractor? is a post from: Next Generation Chiropractor

Over in Blogging Chiros this week, we’re discussing how to bridge the gap between setting up a blog and marketing it via social media networks.

Tools like RSS feeds, RSS via email and email newsletter opt-in fields are critical to the success of any serious blogger.

Why?

Because they allow you to capture leads from some of your most valuable readers.

You see, as a business owner, it makes no sense to devote hours in creating quality content if you don’t have a way to capture readers’ contact information outside of what they provide in the comment section of each blog post.

Now don’t misunderstand me. The comments section of a blog is extremely valuable.

Matter of fact, many times it’ll provide more value than the actual blog post itself.

How?

Through the additional conversations that are stimulated from the original content.

As people respond, more opinions are interjected and new ideals are catalyzed causing the original subject matter to morph into a deeper work of art.

That’s the beauty of Web 2.0 platforms. It provides us with the tools necessary to stimulate dialogue for the benefit of others.

However, blogging entrepreneurs don’t stop there. Instead, they focus incessantly on how to exchange valuable content for readers’ names and email addresses.

Within Blogging Chiros, members learn how to do this through various ways.

But today, I’d like to share with you one of those ways via a video produced by Darren Rowse of ProBlogger.net.

In this video, Darren does an exceptional job explaining how to find more RSS subscribers for your blog. The video is just over six minutes long but, I promise, if you’ll watch it, you’ll come away with some extremely valuable tips to help take your chiropractic blog to the next level. Enjoy!

Question: What did you think? Which tips will you implement? Are you maximizing your blog’s RSS feed?

Share your thoughts via the {comments} section below.

How to Find More RSS Subscribers for Your Chiropractic Blog is a post from: Next Generation Chiropractor

In my last post, I’d mentioned that I’d be announcing something special today in regards to the 8 Chiropractic Blogs Every Chiropractor Should Read.

Well, that time has come and I’m absolutely stoked about it!

Starting TODAY through one website called Chiro Feeds, you can access multiple chiropractic blog posts from some of our profession’s brightest minds in one location.

What is Chiro Feeds?

As the About page for Chiro Feeds explains, its purpose is simple — to serve up the hottest RSS feeds from the top chiropractic blogs from around the world by aggregating them into one location.

The advantage?

It provides the busy chiropractor with a quick resource to find out what’s happening within our profession.

Once on the home page, a quick glance allows doctors to quickly find what they’re searching for. From thought leadership to social media training, you’ll find it at Chiro Feeds.

Why is this important?

Because the more I speak to chiropractors, the more I realize how difficult some of the simplest technologies are for them.

I don’t mean this disrespectful. It’s just the truth. People accelerate in things that others don’t.

For example, don’t ask me how to switch out a timing belt. It ain’t happening!

But, if you need your XML file tweaked so that your Feedburner account recognizes your RSS feed, I’m your man!

The Proof is in the pudding!

The beauty of Chiro Feeds is that it is a real-time aggregator.

So, every time one of my colleagues publishes a new post, you’ll be instantly notified via the website.

And, if you don’t know how to subscribe to their RSS feeds, then you still can take advantage of their content without bouncing around the Internet to find it.

What was that web address again?

No more bookmarking. No more typing in long URLs. No more racking your brain trying to remember the name of doctor so-and-so.

You see, I’m really trying to make this easy for you.

Plus, as time progresses, I’ll be adding even more blogs! So, the list will only increase.

What about me?

If you feel strongly that your content is worth hearing, then you can contact Chiro Feeds by submitting your URL. After review, you’ll be contacted on how the terms of service work.

Just remember — we’re looking for blogs that reach chiropractors. So, if your blog is aimed toward the general public, unfortunately it won’t be featured since it wouldn’t fit the general purpose of the site.

It’s all about the mission!

If you’ve connected the dots, the colleagues featured are all part of an incredible chiropractic business firm called Affordable Management and Consulting. As their motto states, “We are HERE to HELP chiropractors!”

If more chiropractors become and remain successful, more patients can be served. However, we’ve got a great deal of work to do in order to reach the masses for chiropractic.

But, if we all join forces united toward one purpose, we’ll achieve the goal much greater than our own expectations and goals.

If you need more food for thought on this, read How Chiropractors Can Lead America’s Wellness Revolution and Help Me Help Chiropractors Spread the Chiropractic Message

Connect with us on Twitter

Last but certainly not least, make sure you connect with us on Twitter.

Just like the site, our Twitter feed will constantly update every time a new post publishes.

This way you’ll never miss out on when new content hits the web!

How sweet is that?

Question: What other ways can you use technology to reach the masses for chiropractic?

Let me know in the {comments} section below.

ChiroFeeds Aggregates Some of the Top Chiropractic Blogs is a post from: Next Generation Chiropractor

Last Spring I wrote a post encouraging you to subscribe to the RSS feed of seven professional bloggers. For a list of who they are, check out 7 Bloggers You Need to Add to Your RSS Subscription Today!.

Within the chiropractic profession, I recently introduced you to both Dr. Todd Osborne and Thomas A. Owen III. If you haven’t added them to your RSS feed, then I highly encourage you to do so as well.

Not only is their content extremely valuable for the practicing chiropractor but their business insight is both timely and applicable for today. And, as an added bonus, their vision for our profession is unprecedented.

In addition to them, I’d like to introduce you to eight more chiropractic leaders who have joined the blogosphere.

Like Dr. Osborne and Mr. Owen, their passion for the chiropractic profession is intense. I personally know each one of them and am honored to work side-by-side with them toward the advancement of our wonderful profession.

They not only come from some of the most successful practices within the United States but also receive great pleasure in helping other chiropractors reach success. Driven by a vision to reach the masses for chiropractic, their philosophy is sound, their purpose is pure and their hearts are BIG!

I may be biased but you won’t find a greater group of chiropractors to connect with outside of this bunch! They are GOLDEN!

So, without further ado, here’s the list of 8 Chiropractic Blogs Every Chiropractor Should Read:

• Dr. Rick Barrows
• Dr. Tom Boch
• Dr. Jeremy Brubaker
• Dr. Janel Hitson
• Dr. Jim Hitson
• Dr. Chris Owen
• Dr. James Saeli
• Dr. Dee Dee Wampfler

Please welcome each one of them to the blogosphere AND make sure you connect with them via the various social media networks they participate in.

Also, tune in for my next post scheduled for Monday, February 22nd.

I’ll be announcing something unique and special associated with this group of doctors. Without spilling the beans, it’ll be an incredible resource for all chiropractors to turn to. You don’t want to miss it!

Until then, have an incredible day!

Are you confused about RSS? Need a down-to-earth explanation? Then make sure you read What is RSS?.

8 Chiropractic Blogs Every Chiropractor Should Read is a post from: Next Generation Chiropractor

You’re probably not aware of it but the very last seat for charter membership to Blogging Chiros was filled last week. So, as announced earlier, the doors for membership closed while plans for round two began.

Overall, I’m having a wonderful time not only creating the content for these first time chiropractic bloggers but also connecting with them from various parts of the world.

For example, some of the charter members are from Australia, Canada and England. How cool is that!

If you’re not familiar with its structure, the course is taught in modular format with ten modules consisting of five lessons each.

A True Interactive Learning Environment

Lessons are taught in an interactive learning environment and encompass everything from how to install blogging software to how to effectively market chiropractic practices using a blog and social media networks.

Plus, members have direct access to a members-only forum. Its purpose is to stimulate conversation on the topics, to share marketing tips that are working and to build a like-minded global community of chiropractors.

Once whole-heartedly embraced, I believe the forums, not the content, will prove to offer the greatest asset for members.

So much so, it alone will be worth the cost of monthly membership several times over.

Did You Miss Out?

Now, before you wonder if you missed out, please remember the following:

1. Blogging Chiros is offered to a limited number of chiropractors by enrollment only.
2. Once seats fill up, enrollment closes.

Why?

Because I can only manage a certain number of chiropractors at any given time.

In other words, it’s not about the numbers but rather about quality content juxtaposed with outstanding customer service.

Hence the reason for limiting seats to first come, first served.

So, if your serious about joining us in the near future, then you’ll want to take advantage of today’s offer.

By simply providing me with your name and email address in the fields below, I’ll provide you with Lesson One and Lesson Two of Module One absolutely FREE — no strings attached!

You can then see what other members are learning and judge for yourself if it’s worth the time and money invested.

What formats do they come in?

Blogging Chiros consists of audio, video and text-based content.

Lesson One and Lesson Two of Module One are provided in both audio and PDF format. So, portability is a snap.

Just load the lessons onto your favorite mp3 player to listen to the audio format or read the PDF file via any computer or smartphone.

What else can you expect?

By providing me with your name and email address, you’ll receive timely emails that’ll inform you when the doors reopen and enrollment begins for the second class.

So, if you’re truly serious about joining, then you need to be on the email list. Simply fill out the two fields below and I’ll forward you the links to both lessons.

Enjoy! And, hopefully I’ll see you in our second class! Stay tuned … but only via email.

How to Get Two Lessons from Blogging Chiros Free is a post from: Next Generation Chiropractor

If you’ve been blogging for any length of time, you should already understand and appreciate your blog’s ability to stimulate dialogue through the comments section of each post. Dialogue is not only important to aid in building relationships with your readers but also in measuring engagement.

If you’re not familiar with the term engagement, think of it this way — it refers to the attention people give to your content by promoting it through various social networks or social bookmarking sites.

The more valuable your content, the more it’ll spread as an engagement event. The more events your blog stimulates, the more rank it pulls among the sites that matter most like Reddit and DIGG.

As more chiropractors start blogging, one of the frustrations I see them experience is their inability to stimulate dialogue with their readers.

Silence is Golden … Right?

Not exactly.

You see, what they fail to realize is that the deafening silence that’s exhibited isn’t from an inability to stimulate dialogue but rather from a lack of readers.

But My Content is the BEST!

Maybe so.

But, blogging chiropractors still need to realize that digital marketing is slow.

It takes time to build traction and produce the plethora of valuable content that Google seeks to earn their right on Google’s first page.

Then What Should a Beginning Blogger Do?

Look no further than your own toolbox!

There are many tools available to help blogging chiropractors engage the few readers that happenstance upon their site.

And, the one that I now recommend is a nifty toolbar created by the good folks over at Wibiya.

Instead of writing a post on their FREE service, I thought you’d appreciate a quick screencast demonstrating just how easy it is to install and use.

But, before you click the play button, allow me to give credit where credit is due — to Dr. Todd Sullivan of Springfield, Virginia.

He’s Da Man!

Dr. Sullivan has been successfully using the Wibiya toolbar for sometime now on his blog. Because of the results he’s been experiencing, he asked me if I’d tried it to see what I thought.

Being the skeptic, I was hesitant at first. Primarily because previous toolbars had such poorly written scripts that they slowed the performance and download speed of my site.

However, after testing the Wibiya toolbar for over a week, I can proudly state that not only does their toolbar works flawlessly and without any performance issues but I’ve also seen an increase in engagement from my readers since it was installed.

So, my hat’s off to Dr. Sullivan and for encouraging me to take the leap! I’m truly enjoying the new capabilities.

Now, to see it in action, here’s a quick screencast:

Roll That Film!

Question: Besides Wibiya, what other ways do you engage your readers? I’d love to hear about it in the {comments} section below!

How to Engage Your Chiropractic Blog Readers Through the Wibiya Toolbar is a post from: Next Generation Chiropractor

If you’ve been around inbound marketing for sometime, you probably have heard the saying that content is king. Matter of fact, one of the first blog posts that I published on Next Generation Chiropractor covered this subject briefly.

But, as more chiropractors learn the value of inbound marketing — more specifically, becoming a content publisher — one of the traps I see is that content instead of what matters most becomes their primary focus.

In other words, some chiropractors have bought into the mantra without fully understanding the reason for it.

Content as Currency

Content, no matter what format you distribute, is the currency that drives online communities. Without it, our virtual world would come to a sudden stop.

Google and other major search engines use it as the Internet’s road map. By indexing keywords, consumers and prospects can more easily find what they’re looking for via a click of the mouse.

Therefore, as a chiropractor, it’s imperative that you consistently produce as much content as possible that relates to your niche and market. If you don’t pay the never-ending toll, you’re not going to be easily found on the information superhighway.

The Value of Content

Anyone can create content. And, with today’s technology, publishing it is a breeze.

Matter of fact, there are services out there that’ll create it for you. However, I DO NOT recommend them.

Why?

Because if they produce the same material for every chiropractor, then you run the risk of duplicate entries with Google which can blacklist you from their services.

But, the secret isn’t in its creation but rather its value.

To put this into perspective, Google’s market capital is worth over $200 billion. If you don’t think it’s valuable, then I’ve got a bridge to sell you!

So, let’s bring this down to our level.

If our content isn’t valuable, our readers won’t stick around for very long. If this is the case, then there’s no reason to build a presence online in the first place.

Bottom line — you must create content that is valuable!

What’s Its Purpose?

Now that you understand that valuable content is king, you still need to know why. Right?

I mean, what’s the point of producing it if it doesn’t affect your practice’s bottom line?

That’s where its purpose needs to be forever engrained in your mind.

Social media enables you to engage in conversations with your community so you can improve your ability to attract, retain and serve your customers.

Thus, valuable content isn’t created in and of itself. Its created to stimulate conversation with your prospects.

If you’re having trouble grasping this concept, maybe this graph from eMarketer.com will help drive home the point:

If you can stimulate conversations, you can then build relationships. Since relationships are built on trust, it’s the trust that eventually opens wallets to spend money with you.

How do I build these relationships?

By listening to your prospects concerns, responding to their questions and providing as many tools as possible for them to easily connect with you.

These tools can consist of everything from the comments section of your blog to your Facebook fan page.

Bottom line — focus on building genuine, authentic relationships with your readers.

It’s the only avenue to convert leads into dollars from your most valuable content.

In closing, whenever you raise your banner to proclaim content is king, just remember that it isn’t the content but rather the relationships you establish that matter the most. Take care of the relationships and you’ll enjoy being king of your own domain!

Question: How well are you doing in engaging your reader?

Let me know in the {comments} section below.

Why Content is King Shouldn’t Be Chiropractors’ Only Mantra is a post from: Next Generation Chiropractor

Wow! I cannot believe how long it’s been since I’ve featured a chiropractor for my #FollowFriday series from Twitter. If you’re not familiar with this series, you can bring yourself up-to-speed by reading New Series will Feature Chiropractors from Twitter for #FollowFriday.

If you’re just joining us and would like to participate in the series, simply direct message me through Twitter or fill out the contact form for this blog. As soon as I receive your request, I’ll respond back asking for the information you’d like featured.

Without further ado, this week’s featured chiropractor is James Morosky!

James Morosky is a sixth trimester student in the Doctor of Chiropractic program at National University of Health Sciences in Lombard, Illinois.

Originally from Waynesburg, Pennsylvania, James earned his Bachelor of Science degree in Biology from Pennsylvania State University. He also minored in psychology. The musculoskeletal and nervous systems were always interesting to him, and chiropractic was a natural fit.

Also, being more medically-minded aided in the decision to attend National University. With much of his academic career focused on neuropsychology and other biological physiology, the flow into chiropractic was much more natural.

Also, his involvement in undergraduate research prepared him not only for evidence based practice that is vital for any physician’s success, but also valuable to him on his website www.LifeOfAChiro.com.

“I chose chiropractic medicine, at National specifically, because I appreciate an approach to healthcare that doesn’t rely on drugs and yet doesn’t avoid them. Likewise, I also appreciated National because it doesn’t rely exclusively on adjustments for healthcare. National teaches many different modalities of care, and works to build bridges to understand other branches of medical care. I felt this would better prepare me for my future career as a physician. I have developed a profound interest in integrative medicine since I feel that health needs to be achieved from all angles,”

says James.

“It’s also what a strive to achieve with my blog. I want to be bring together all types of patients and all types of doctors and introduce chiropractic and other CAM therapies and showcase what is involved in chiropractic education and its benefits.”

Also at the top of this list is patient advocacy through education on various topics, most notably his “Disease of the Week” series and his recent “World of Hurt” miniseries on various types of headaches. He also has a weekly free newsletter on Wednesdays where he discusses health news and events that are beneficial to his readers.

“It’s my belief that if the patient can understand what’s happening in relation to their health, then the patient and doctor can work together to improve the health of the patient,”

says James.

His site isn’t merely for patients, but also for various doctors, new and old. Not just to introduce the concept of chiropractic, but he has been coordinating with Dr. Bruce Hodges for his in-depth marketing tactics that go beyond blogging to market one’s self.

He has also posted his experiences of visiting chiropractic offices (one example can be seen here.

He always has an open invitation to everyone out there to share their personal stories, specialties, experience, etc. To get in touch with him go to his contact page.

James’ life is a busy one. Not only is he a full-time student, he’s a full-time husband to his wife, Lisa Morosky. They’ve been married for nearly two years.

Lisa is a fulltime blogger and virtual assistant, running several sites such as www.LisaMorosky.com, www.VAforBloggers.com, and the soon-to-be-launched www.SpendLessOnLife.com. With her encouragement and knowledge, James has been able to navigate the blogosphere confidently and make his blog an effective marketing tool for himself.

In addition, James is in the work-study program on campus and works part-time in the Office of the Registrar. He is also a member of the Motion Palpation Club, the Student American Chiropractic Association, and participates in ChiroVoice, a lobbying arm of the American Chiropractic Association.

Originally hailing from Western Pennsylvania, he’s naturally a Steelers fan (naturally saddened by the end of this season, luckily his Nittany Lions had a successful season).

When he graduates, James hopes to practice in Ohio, Colorado, Pennsylvania or any of the states with a broad scope of practice where he can work well in an integrative medical setting where he can consult with MDs, DOs, acupuncturists, and massage therapists as a part of patient care. James also would like to pursue continuing education in internal medicine or neurology.

If you’d like to connect with James Morosky, he can be found online at www.LifeOfAChiro.com. 

He’s also active on the following social media networks:

• Twitter
• Facebook
• LinkedIn
• Friendfeed

In closing, make sure you spend some time connecting with soon-to-be Dr. Morosky. Go ahead and check him out on the aforementioned social media networks. Likewise, let him know how much you appreciate him for taking the time to get to know him better. Besides, isn’t that what this series is all about?

Have a GREAT weekend!

Twitter’s #FollowFriday Featured Chiropractor, James Morosky is a post from: Next Generation Chiropractor