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	<title>NewsBusiness</title>
	
	<link>http://www.newsbusiness.com.au/blog</link>
	<description>A blog about PR Marketing</description>
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		<title>The perils of using stock photos on your website</title>
		<link>http://www.newsbusiness.com.au/blog/?p=334</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=334#comments</comments>
		<pubDate>Tue, 27 Oct 2009 07:42:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Websites etc]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=334</guid>
		<description><![CDATA[Just read this post by &#8220;New Rules of Marketing &#38; PR&#8221; author David Meerman Scott on the dangers of using stock photography on your website &#8211; everyone uses the same images. In the article he refers to the image of one particular person that crops up on a number of websites &#8211; and I&#8217;m sure [...]]]></description>
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		<title>The most relevant thing is not building a website, but figuring out how you get traffic</title>
		<link>http://www.newsbusiness.com.au/blog/?p=325</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=325#comments</comments>
		<pubDate>Tue, 27 Oct 2009 02:31:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Websites etc]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=325</guid>
		<description><![CDATA[This quote, from chief Executive of WebDynamic Dominic Gamble, on the importance of getting people to your site over and above just building it.
Interestingly, none of the points in the article talk about what is said on a website &#8211; the words. Do web developers assume this is part of the brief &#8211; or do [...]]]></description>
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		<title>Practical business uses for Twitter</title>
		<link>http://www.newsbusiness.com.au/blog/?p=321</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=321#comments</comments>
		<pubDate>Mon, 12 Oct 2009 07:54:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=321</guid>
		<description><![CDATA[
As people continue to debate the usefulness of Twitter from a business perspective, and as Twitter continues to think about what it can do to help businesses and in the process make money from the application, we can only speak from our own experience here at NewsBusiness.
Here are a few things we have been using [...]]]></description>
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		<title>What’s in a name?</title>
		<link>http://www.newsbusiness.com.au/blog/?p=313</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=313#comments</comments>
		<pubDate>Thu, 08 Oct 2009 13:08:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=313</guid>
		<description><![CDATA[News Equals Business becomes NewsBusiness
After much umming and ahhing I/we/the team @ News Equals Business have decided to change the name of  the business. It&#8217;s not a big change. We&#8217;re just going to drop the &#8216;equals&#8217; and call ourselves NewsBusiness.
We could have a marketing campaign along the lines of &#8216;NewsBusiness &#8211; no equals&#8217; but unfortunately [...]]]></description>
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		<title>Do a survey!</title>
		<link>http://www.newsbusiness.com.au/blog/?p=299</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=299#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:19:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=299</guid>
		<description><![CDATA[How surveys can drive your business &#8211; giving you news material for your PR and allowing you to make better business decisions.
A number of internet-based services now make conducting a survey either free or very low cost, and very easy to put together. If you’re not familiar with the tools, check out SurveyMonkey or Constant [...]]]></description>
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		<title>Seth Godin suggests 20 questions to ask before you redo your website</title>
		<link>http://www.newsbusiness.com.au/blog/?p=290</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=290#comments</comments>
		<pubDate>Thu, 24 Sep 2009 12:58:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Websites etc]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=290</guid>
		<description><![CDATA[Seth Godin, the marketing author and guru, recently posted an article on his blog, ‘Things to ask before you redo your website’. He thinks people are generally asking the wrong questions (or at least not the most important questions) when they are contemplating a website revamp. Perhaps the most important question he says is &#8220;what [...]]]></description>
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		<title>It’s official – PR drives up to 80% of media content</title>
		<link>http://www.newsbusiness.com.au/blog/?p=281</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=281#comments</comments>
		<pubDate>Mon, 14 Sep 2009 01:43:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=281</guid>
		<description><![CDATA[Back in May Sydney academic Jim Macnamara put together an analysis of more than 70 local and international studies published over the last 80 years.
He concluded that a lot of media content is derived from PR material &#8211; although not surprisingly some publications and media are more reliant than others on news releases and PR [...]]]></description>
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		<item>
		<title>I don’t want to talk about my music – I only want to talk about my personal life</title>
		<link>http://www.newsbusiness.com.au/blog/?p=273</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=273#comments</comments>
		<pubDate>Thu, 03 Sep 2009 11:30:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[media coverage]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=273</guid>
		<description><![CDATA[Wouldn’t it be refreshing to hear this from any of the latest horde of pop stars? But of course they never say it, and so ensues the normal round of gossip columnists, radio DJs, TV interviewers etc trying to wheedle interesting comments out of the celeb in question.
I suppose it makes you wonder what an [...]]]></description>
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		<title>How do you measure PR?</title>
		<link>http://www.newsbusiness.com.au/blog/?p=263</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=263#comments</comments>
		<pubDate>Tue, 25 Aug 2009 01:17:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>
		<category><![CDATA[measuring pr]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=263</guid>
		<description><![CDATA[This is an interesting post on the US PR/journalism related blog Journalistics. Even though the information is based on the US, it is still applicable outside the US. It’s also interesting to see that the author mentions polls and surveys as a good way of measuring the impact of PR, despite the fact that they [...]]]></description>
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		<title>How do journalists view follow up phone calls?</title>
		<link>http://www.newsbusiness.com.au/blog/?p=256</link>
		<comments>http://www.newsbusiness.com.au/blog/?p=256#comments</comments>
		<pubDate>Tue, 25 Aug 2009 01:03:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR etc]]></category>
		<category><![CDATA[following up news release]]></category>

		<guid isPermaLink="false">http://www.newsbusiness.com.au/blog/?p=256</guid>
		<description><![CDATA[Another post from the Journalistics blog (based in the US) puts some facts and figures behind the old argument as to whether or not you should follow up a news release with a phone call. We’ve explained the pros and cons in our report “Ditch Your Marketing&#8230; and do PR instead” but it’s always useful [...]]]></description>
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