In Depth: Advertisingtag:www.tvweek.com,2009:/news//12009-11-12T17:22:25ZFormerly NewsMovable Type Pro 4.31-enCreative Media Partnership Between History Channel and Boxing Title Match to Promote a TV Series tag:www.tvweek.com,2009:/news//1.389252009-11-12T20:00:00Z2009-11-12T17:22:25ZChuck RossJeff Bewkes, Chairman & CEO, Time Warner, on Why The AOL Merger NEVER Made Sense, and the Lessons We should Learn from the Fiasco (from the TVWeek Innovation360 Conference in NY City, Oct. 13, 2009)tag:www.tvweek.com,2009:/news//1.386472009-10-24T20:51:21Z2009-10-24T21:03:43ZChuck RossWhat's Really Going on With the Latest Challenge to Nielsen?tag:www.tvweek.com,2009:/news//1.378832009-09-11T12:33:13Z2009-09-11T18:57:07ZChuck RossAll About GM's New Auto Ad Campaigntag:www.tvweek.com,2009:/news//1.378902009-09-11T12:30:00Z2009-09-11T15:49:42ZChuck RossDisney is Buying Marvel for $4 Billion: Hannah Montana and the Wizards of Waverly Place, Meet Your New Cousins That All the Boys Love—Spider-Man, Iron Man and the X-Mentag:www.tvweek.com,2009:/news//1.376902009-08-31T16:47:48Z2009-08-31T17:14:19ZChuck RossIn an Extraordinarily Tough Year for Ad Sales, The NFL Scores a Touchdown; Plus the NFL Network's Way to Engage Those Working at Media Agenciestag:www.tvweek.com,2009:/news//1.376672009-08-28T21:01:12Z2009-08-28T21:19:52ZTom Gilberthttp://www.tvweek.com/Okay Planners, You're Being Bombarded by Clients Wanting Product Placement in TV Shows. Time to Think a Little Out of Your Comfort Zone, as This Article Atteststag:www.tvweek.com,2009:/news//1.376192009-08-26T19:44:36Z2009-08-26T20:00:14ZChuck RossVideo: Ed Reimers, Who Told Us We Were in Good Hands With Allstate From 1957 to 1979, Dead at 96tag:www.tvweek.com,2009:/news//1.374312009-08-17T19:49:01Z2009-08-17T22:07:25ZChuck RossIn Today's World of Increasing Ad Clutter, One Cable Network Learns The Art of Getting Viewers to Pay Attention to Adstag:www.tvweek.com,2009:/news//1.372942009-08-09T20:26:31Z2009-08-10T20:37:55ZChuck RossAnalysis: Ben Silverman--What Went Wrong at NBC, What He Hopes Will Go Right With Barry Dillertag:www.tvweek.com,2009:/news//1.370052009-07-27T20:56:47Z2009-07-27T21:02:01ZChuck RossWhat is REALLY Going on With the Upfront and Why One of Our Most Esteemed U.S. Presidents was Wrongtag:www.tvweek.com,2009:/news//1.369342009-07-22T18:53:49Z2009-07-23T01:35:03ZChuck RossThe Top 5 Questions Media Planners Need to Asktag:www.tvweek.com,2009:/news//1.368512009-07-20T18:45:00Z2009-07-20T18:56:37ZChuck RossRaging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Markettag:www.tvweek.com,2009:/news//1.367722009-07-13T22:03:23Z2009-07-13T22:11:52ZWith a letter that went out to clients last week from Nielsen Media Research to its clients, there's a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran TV reproter Steve McClellan reports for AdWeek.--Chuck RossChuck Ross
With a letter that went out to clients last week from Nielsen Media Research to its clients, there's a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran TV reproter Steve McClellan reports for AdWeek.--Chuck Ross
Here's a First: Live Commercials in a Scripted Showtag:www.tvweek.com,2009:/news//1.367712009-07-13T21:31:53Z2009-07-13T21:59:30ZChuck RossGM to Sell Cars on eBaytag:www.tvweek.com,2009:/news//1.367682009-07-13T21:21:43Z2009-07-13T21:27:29ZChuck Ross