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<channel><generator>iloblog 1.0</generator><title>Network PR - business (b2b) PR blog Feed</title><link>http://blog.networkpr.dk/</link><description>Paul Lynn blogs about public relations, copy writing, business marketing and communication issues for companies in b2b markets&lt;br/&gt;</description><item><title>The Basics of a Business Logo</title><link>http://iloapp.networkpr.dk/blog/blog?Home&amp;post=6</link><description><![CDATA[ A logo is one thing that can make your business stand out from your competitors. Customers make an instant judement about your business, through the style and design of your logo.   The design you choose is an important one, and should not be overlooked in branding terms.  This article  by Ben Johnson of  Logo Inn  provides a thorough insight about the basics of logo design and pointers on what to look for.  
 ]]></description><pubDate>Mon, 22 Jun 2009 17:06:04 +0200</pubDate><category>Public Relations</category></item><item><title>Counting the cost of bad publicity</title><link>http://iloapp.networkpr.dk/blog/blog?Home&amp;post=5</link><description><![CDATA[ The old saying that 'there's no such thing as bad publicty' does'nt always ring true. Negative PR about a company's struggle to stay afloat in the current climate can often make things worse, as  one UK retailer revealed this week .  Whilst shoppers have generally cut back on the high street, JJB blamed poor publicity about its struggle to stave off administration as a further turn off for customers, and also suppliers.  Pitching this story to the media was always going to be tricky, as new headlines could aggravate their plight further still.      I think the executive chairman made great strides in highlighting the steps they had taken to address their problems and give his full backing to the new management team on the challenges ahead.       Only time will tell if customers will get this message, and not just the shareholders.   
 ]]></description><pubDate>Tue, 26 May 2009 23:52:47 +0200</pubDate><category>Public Relations</category></item><item><title>Take care when writing online</title><link>http://iloapp.networkpr.dk/blog/blog?Home&amp;post=4</link><description><![CDATA[ When on radio or TV, public figues often make slip ups and wrong remarks. But writing an article should be pretty foolproof - Yes?. Well, as this article from Sky News shows, failing to keep your creative side in check can be costly.      So whether editing your website, writing an article, or writing on your blog - take care at all times and make sure you (or someone else to) proofread everything before hitting the 'publish' button.  
 ]]></description><pubDate>Tue, 19 May 2009 23:05:45 +0200</pubDate><category>Public Relations</category></item><item><title>Prepare a Press Release</title><link>http://iloapp.networkpr.dk/blog/blog?Home&amp;post=3</link><description><![CDATA[ Editors and Journalists get stacks of press releases every day. If you have spent time and resources planning a creative PR campaign, you need to make sure your press release stands out from the crowd.  Here´s a great checklist from  David M Freedman in CW Bulletin  with tips and advice on how to create a winning release that gets results with journalists.  
 ]]></description><pubDate>Fri, 27 Mar 2009 14:47:00 +0100</pubDate><category>PR coaching</category></item><item><title>What to do about negative stories</title><link>http://iloapp.networkpr.dk/blog/blog?Home&amp;post=2</link><description><![CDATA[  For many, the time to create a press release is when you have something positive to say. But what happens when you discover someone is posting negatives comments about your business, products and services?   In today's blogging culture, there is always a risk that a visitor, angry customer, or even a competitor could post negative comments about your business. Worse still your name could be associated with those comments for some time, if they have been posted on a high ranking website and picked up by Google.  So what should you do? The time is not to sit back, but to be proactive and take control. Create more positive stories about your business and post them to your website, PR submission sites, social marketing sites, industry sector sites, etc..   You can do this by creating online press releases, technical and bylined articles, targeting magazine features... Create individual sites for your key products, start your own blog and send material to other related blogs.   Draw up a campaign and create enough material to send positive stories out regularly (one per week, for example). You won´t see results overnight, but after a few months the offending material should slide down the search pages in preference to your positive news articles.   There is also a risk of those negative messages reaching customers. If the negative press is sufficiently high profile, you may need to address the comments directly and write to your customer base. If they are not, then simply remind customers how much you value your business and what activities you have on the horizon. You could bring forward your customer newsletter schedule to achieve this.  If you have long standing key customers willing to be ambassadors for you, then there are opportunities to do joint PR campaigns and get more positive messages out there.  The more counter-communication you post, the more chance you have of maintaining a good reputation, retaining good customers and turning future visitors into hot prospects. This is especially important if you are targeting new markets in other parts of the world, where people are more remote from you and need more effort to be converted.  In summary, be tough, be proactive, and stick with it.  
 ]]></description><pubDate>Thu, 26 Mar 2009 12:54:20 +0100</pubDate><category>press release writing</category></item><item><title>New look website</title><link>http://iloapp.networkpr.dk/blog/blog?Home&amp;post=1</link><description><![CDATA[ Phew! at long last, our  new look website  is now launched.   Like most start-ups, we needed to keep costs down and we have done this by designing and producing the website ourselves. In fact, the only real costs we have had so far are the listing fees for the domain itself.   However, the 'costs' have come in other ways. We may have spent many long hours sorting technical issues out, and of course the tea and coffee budget has gone through the roof! Still the site is now in its second generation after a few months or so, and we're looking forward to its future.  As well as the new look, you will see some new features -   *We have launched a  PR Coaching  service for those who do their own marketing and DIY PR solutions and want a helping hand to get started. Anyone doing their own PR should be in it for the long term, and as a coach i can help people stay on track for longer and train them to become more creative. I use the same techniques myself. Plus i'm only a phone call away for advice.  *if you are a b2b company you can  add your link to our site  (with no obligation) to help you with your link building activities. We've asked for a small maintenance fee after you get started, but we waiver that if you complete our  business marketing survey  (again no obligation afterwards)  *People can sign up for our  free newsletter  (which will be the source for client offers), and of course we have launched this blog as well. We do a lot of work on the web, and so it makes sense to share our experiences when we see sites that we think are of value. Of course, feel free to submit your thought too.   
 ]]></description><pubDate>Thu, 19 Mar 2009 14:53:32 +0100</pubDate><category>Public Relations</category></item><item><title>Launch</title><link>http://iloapp.networkpr.dk/blog/blog?Home&amp;post=0</link><description><![CDATA[ Hello everyone,  Today we have just launched our blog about all things topical to do with business-to-business (b2b) public relations, business communications and online marketing.   Think it sounds a bit dry? Well, i will do my best to keep the subject matter chatty and concise, where i can. And I hope it becomes a a source of news, tips and inspiration for those businesses, companies and
individuals (primarily in Denmark) that want to get a foothold in overseas markets. People should also get an insight into the work we do here at Network PR.   Our aim is for cost-effective and DIY public relations, so everyone has a chance to raise their image and profile. Best of luck in these continuing difficult economic times, and please don´t hesitate to provide us with your feedback about the blog.   Paul.   
 ]]></description><pubDate>Thu, 22 Jan 2009 15:09:07 +0100</pubDate><category>Public Relations</category></item></channel>
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