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	<title>Coherent Social Media</title>
	
	<link>http://blog.coherentia.com</link>
	<description>Neicole Crepeau of Coherent Interactive provides analysis of social media and specific suggestions for businesses on how to use social media to build an effective online presence.</description>
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		<title>When the next 20 children die</title>
		<link>http://blog.coherentia.com/index.php/2013/03/when-the-next-20-children-die/</link>
		<comments>http://blog.coherentia.com/index.php/2013/03/when-the-next-20-children-die/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 11:43:58 +0000</pubDate>
		<dc:creator>Neicole Crepeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.coherentia.com/?p=5746</guid>
		<description><![CDATA[When the next 20 children die from a crazed killer using high-capacity clips/weapons, it&#8217;s your fault. I know that&#8217;s harsh. But if you took no action in the wake of Newtown to donate or contact your representatives in pursuit of effective change to prevent this from happening again, then it IS your fault. Experts say [...]]]></description>
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		<title>The nail in the social media consulting coffin?</title>
		<link>http://blog.coherentia.com/index.php/2013/02/the-nail-in-the-social-media-consulting-coffin/</link>
		<comments>http://blog.coherentia.com/index.php/2013/02/the-nail-in-the-social-media-consulting-coffin/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 14:44:05 +0000</pubDate>
		<dc:creator>Neicole Crepeau</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.coherentia.com/?p=5737</guid>
		<description><![CDATA[This weekend I saw FedX&#8217;s commercial poking fun at social media and social media strategists. It took me by surprise. After going back and watching it again on YouTube, I think it just confirms what some have been saying for a while: a backlash is underway for social media&#8211;or at least social media consulting. If [...]]]></description>
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		<title>Evaluating the ROI of Website Changes</title>
		<link>http://blog.coherentia.com/index.php/2013/01/evaluating-the-roi-of-website-changes/</link>
		<comments>http://blog.coherentia.com/index.php/2013/01/evaluating-the-roi-of-website-changes/#comments</comments>
		<pubDate>Tue, 22 Jan 2013 14:45:36 +0000</pubDate>
		<dc:creator>Neicole Crepeau</dc:creator>
				<category><![CDATA[The Toolbox]]></category>

		<guid isPermaLink="false">http://nmc.itdevworks.com/?p=3860</guid>
		<description><![CDATA[Forrester&#8217;s 2007 research estimated the ROI of website redesigns as generally anywhere from 70% to 500%. That&#8217;s a big range. Whether you&#8217;re looking at a total website redesign or targeted improvements, you&#8217;d like to know that the changes you make will give you a good return on your dollar. Here&#8217;s how you can estimate ROI. [...]]]></description>
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