Nathalie Magniez* Next Generation Marketing

Dan Pink on the surprising science of motivation

Nathalie — Mon, 09 Nov 2009 09:44:58 +0000

Very interesting talk from Dan Pink on motivation at TED 2009

I am a big fan of Seth Godin

Nathalie — Wed, 16 Sep 2009 13:09:00 +0000

Feel free to share, post on your blog or include in your presentations!

And visit http://sethgodin.typepad.com

Competition Analysis

Nathalie — Wed, 09 Sep 2009 07:41:49 +0000

I continue my story with Acme Inc. marketing department on the way they handle competition. And in your company, what is your strategy?

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Porter’s Five Forces

Nathalie — Wed, 02 Sep 2009 10:55:19 +0000

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5 Key Things about Business Ecosystems

Nathalie — Mon, 31 Aug 2009 08:31:02 +0000

The word ecosystem is more and more used in business. But what does it mean? What are the key elements about business ecosystems?

Business Ecosystem: companies and individuals that use a platform to co-create and deliver value to customers, partners, themselves, overall community
A Business Ecosystem is successful when companies can produce outcomes and attract more resources with the ecosystem than without it
Healthy forces that help move toward a stable ecosystem include competition, innovation, evolution and diversity
Unhealthy forces that push toward the danger zones include hegemony, centralized control, redundancy, and protected diversity
3 cardinal measures of business ecosystem performances: productivity, robustness and niche creation

What’s your take on all this? Any that I missed when I wrote this?

The Long Tail

Nathalie — Wed, 26 Aug 2009 07:17:56 +0000

I am back with a new character. Hope you’ll like it! Let’s start by surfing on the long tail from Chris Anderson.

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I’ll be back soon

Nathalie — Sun, 26 Jul 2009 05:41:52 +0000

Island Ecosystem

Nathalie — Thu, 23 Jul 2009 12:39:18 +0000

Seth Godin just published an article on Island Marketing. The idea behind this article is that every interaction is important on a island.

If you run a business on a small island, every interaction matters and every customer is precious.

While I was reading this article, my mind extrapolates Seth Godin’s analogy to my favorite topic: An island is an ecosystem.

It is dynamic, it depends of its environment and interactions on the island are key. If one specie disappears, the overall balance of the island might suffer.

So, you should think as your business as if you were on an island, think about interactions, possible evolution.

“All marketers are now on an island.” Today, competition is more about ecosystem versus ecosystem than about company versus company.

Business Ecosystem is successful when companies can produce outcomes and attract more resources with the ecosystem than without it.

You can read Seth Godin’s article on his blog.

Photo: Aaron Escobar

To do or not to do?

Nathalie — Wed, 22 Jul 2009 12:00:55 +0000

This week, I have chosen to illustrate a quote from Michael Porter: “The essence of Strategy is choosing what Not to do”.

I believe it is particularly important in tough times…

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Slide:ology

Nathalie — Tue, 21 Jul 2009 16:50:20 +0000

I am a fan of presentations. I believe it is a great communication tool. I will not enter too much in the details here but I highly recommend this article “Unique Storyboard Method: Receipt Tape” by Nancy Duarte, the author of Slide:ology.

Presentations are only as good as the idea, visuals and delivery. Some visual thinkers challenged me to write a very short presentation about the power of visual thinking during these tough economic times. So I whipped out our presentation map and got to work. First, I considered my audience. I decided to gear my presentation toward managers in organizations that may be getting discouraged as leaders.

And if you have not read her book, you will guess that I also highly recommend it