Everything!

The truth is both you and I would be hard pressed to find a small business owner or entrepreneur with a gut feeling that they really need to step up their online marketing either through website redesign, social media, email marketing, or one of the hundreds of other ways to market a business online. In fact, that person might be you.

So, what’s the hangup? Why don’t you get started?

The Question: What is keeping you from busting into the world of effectively marketing your business online?

The Answer: You don’t know what you want for breakfast?

That’s right, you don’t know what you want for breakfast.

Have you ever woken up in the morning, hungry, walked over to the cupboard, opened it up, stared at a box of cereal, closed the cupboard, and mumbled to yourself, “There’s nothing to eat for breakfast. I’ll wait for lunch,” then went to work hungry convinced what’s there isn’t worth it?

You were just staring at a box of cereal weren’t you? But what was the cereal? Super Duty Bran Flakes

So, why didn’t you eat the Super Duty Bran Flakes? You bought it didn’t you? You put it in your shopping cart and paid for it didn’t you?

In fact, didn’t you stand there staring at the cereals saying to yourself, “Yummy Fruity Pebbles? Super Duty Bran Flakes. Yummy Fruity Pebbles? Super Duty Bran Flakes. Yummy sweet sugary indulgent breakfast bliss? Dry raspy healthy bran breakfast hell?”

The problem was, you didn’t decide and commit to that decision. So you just picked the one on sale and now, a day later, you’re frustrated with yesterday’s attempt to buy cereal. So, that box of Super Duty Bran Flakes sits on the shelf long past its expiration date gathering cob webs in the back of the cupboard.

The same holds true for online marketing.

A business owner knows he or she needs to get a website and start marketing online. Unsure of whether the website should be lively and exciting or clean and simple, the business owner either blindly picks one or “plays it safe” with a boring generic website with the hopes that it will appeal to all audiences.

Well, that generic middle-of-the-road website doesn’t appeal to anyone, and what you’re left with is a website that sits on a virtual cupboard shelf gathering cobwebs while the business owner convinces himself that online marketing doesn’t work and isn’t worth it.

What’s the solution?

DEFINE YOUR TARGET MARKET AND TAKE ACTION!

When you were buying cereal, you didn’t commit and take action what you really wanted, so you just took what was on sale.

When you were starting to market online, you didn’t commit and take action to attract the customers you really wanted, so your generic website and marketing continues to pull in generic non-committed customers.

In the grocery store, had you committed fully to either Fruity Pebbles or Super Duty Bran Flakes, you would have open up the cupboard for breakfast knowing exactly what was in there, and ate a great breakfast.

In your online marketing, had you committed fully to build your website and develop your online marketing plan to attract your most valuable customers, you would open up your email every day knowing exactly what kind of business leads you are going to find in there, and have a great list of pre-qualified leads.

So what’s it going to be? Fruity Pebbles or Super Duty Bran Flakes?

It’s time to commit and give new focus to your online marketing efforts.

Have you  ever found yourself in this situation?

You are driving the car, your kids are being loud, or you’re in a noisy environment and your phone rings with an strange phone number. . . and you instantly freeze staring at your phone debating whether you should answer it and run the risk of a potential client or customer being turned off by the noise in the background, or let it go your your personal unprofessional voicemail and risk losing the sale. You don’t know.

If you have a virtual phone number, either a toll free number or a local number, that forwards to your cell phone or home phone, with caller ID you’ll know that it’s a business call coming through so you can get to a quiet place and take the call. Or, you can let the caller go to a professional voicemail recording for your business.

How helpful is a virtual phone number?

I have like 5 of them. That said, eVoice is now giving away 6 month free trials. I have honestly never seen an opportunity like this. I’ve seen free 14 day trials, and free 30 day trials, but free 6 month trials? Never.

If you think this might be a good tool for your business click the banner below to get the offer.

1) The graphics files that make up your website are too large. Web graphics are different than print graphics. If you use graphics meant for print on a website, it’s going to take forever for those graphics to load on someone’s screen.

2) There’s too much extra code behind the scenes of your website.

3) Your hosting account is slow. Your hosting account is like the gas for your website. If you have a junk hosting account, the site’s going to always run slow no matter what.

What’s the fix?

A) Have a web professional like myself or someone else have a look at your website for a free quick assessment.

B) Try switching to a new hosting account. I won’t name names but some are notoriously slow. Want a fast one? Here’s a company I recommend: Unlimited Domain Hosting Only $9.95 a Month

It happens to everyone that unrolls an effective online marketing campaign. First, there’s the thrill of new business leads magically appearing in your email box. Then, those leads get lost among your other email, then your mental Rolodex of leads maxes out, and finally all leads mix together and your lead management turns into and endless game of 52 Card Pickup.

Ah, you remember 52 Card Pickup. I remember the first time I was taught how to play that game. I was about 8 years old and I was invited to play a card card came. “What’s it called?” I asked enthusiastically. “It’s called 52 Card Pickup,” was the reply. “How do you play?” I asked. And down went the entire deck of cards all over the floor waiting for us to pick them up.

If you feel like you’re constantly playing 52 Card Pickup with your leads, you need a lead nurturing software to keep all your leads under control in a tight deck.

As soon as the cards, I mean leads, start hitting the floor there are usually two reactions: 1) generate more leads to replace those that you know are falling by the wayside or 2) tighten up the deck and get a follow up system for lead management.

The best solution is to tighten up the deck and manage or nurture your leads effectively.

So, what do I personally use to manage my leads? Well, I’ve tried all kinds of solutions that I won’t go into here and the best solutions I’ve found is a software called Act! It’s fantastic. You can track your leads from the source, through the sales process, and into production. It will even track the money your leads are converting into.

Is it intuitive? Yes. I don’t have time to read instruction manuals, and I use the software just fine.

Can you take it for a FREE Act! Test Drive to try it out? Absolutely.

Now, I don’t own Act! or anything. I bought the software to use for my business, it solved my problem, and I recommend you check it out. Here’s where you can get FREE Act! 2010 test drive, no strings attached. Great company!

When it comes to marketing online, Google, Yahoo!, Bing, AOL, and others don’t care where you business is, how many employees you have, what your tax return was last year, or what you wear to “the office”, which for many businesses is little more than a leisurely stroll past the refrigerator for a cold drink then on to a laptop at the kitchen table. The job of the search engines is to deliver relevant information to those searching for it.

The real online marketing magic happens when you learn how to make your business the source of information that people are searching for.

Let’s go through a real life example. Suppose you have a small boutique in Hawaii on the North Shore of the island of Oahu that sells a variety of products. Where would you start marketing online? Well, first of all, with some research you learn that every month there are about 1,000 people around the world searching online for the exact phrase “gifts of Hawaii”. Next, you make some changes to your website so that it comes up at the top of Google when people search for “gifts of Hawaii”. Then, if your website is built to sell, you’ve tapped into a steady stream of customers.

This is a perfect example because the average business owner would not think that “gifts of Hawaii” is what people are actually searching for. Well, they are. And when that little Hawaiian boutique owner’s business starts showing up on the Google search engine when people search for “gifts of Hawaii”, the sales are poised to go up.

And for all those Hawaiian boutique owners that read my blog, “You’re welcome”. Happy marketing!

While it’s a piece of cake to register domain names and build a D0-It-Yourself website for cheap that you will quickly realize must be replaced by a professional site if you have any hopes of generating business with it, it’s a royal pain when you’re ready to cross that bridge.

Rather than bore you with all the technicalities or the system, it would be like handing a bag of  ’86 Toyota Tercel car parts to a master mechanic and asking him or her to build a Porsche.

What do I wholeheartedly recommend? Scan the sidebar to the right of this post for the answer.

New income streams and sources of revenue to new and existing businesses are always on my mind. I am flattered when a good friend of mine, Mark Seery, franchise owner of  The Referral Institute, introduces me to others as a web designer, SEO, and online marketing specialist, then follows the introduction by saying something along the lines of, “But still waters run deep, and with Nate they run really deep.”

Do I have multiple streams of income? Yes. Am I willing to share what they are? Yes, for those who are interested.

Now, when you read that opening paragraph, you probably had one of two thoughts:
A) Yeah, yeah, I know, I know. I’ve heard that before.    Or. . .
B) Nate, you are exactly right. You nailed it right on the head.

The truth is, if your thoughts were somewhere along the lines of  response “A”, you either haven’t been in business very long, or you probably won’t be. If your thoughts were along the lines of response “B”, you probably have a steady flow of clients or customers.

In a day 0f instant gratification from a consumer point of view, business owners often seek after instant gratification from the service provider point of view, anxious to move on to the next customer without really meeting the needs of their current clients. The service provider is going after the instant gratification of a happy client when, the truth is, that client may have expected more.

Take care of your clients, my friends. It’s quick becoming a lost virtue. Those who do are poised for success!

Violations are not determined by the size of your company. And, when they contact you it’s not for a citation or for negotiations, it’s because you’ve already been tagged for the violation.

What’s the fine? I know of 3 businesses that were fined one for $25,000, another for $85,000, and a third for $100,000. And the last one was simply for not obtaining verifiable parental consent prior to collecting personal information from children.

What’s the solution? I personally use and recommend Len Thurmond’s Auto Web Law.

It’s a simple piece of software that you download and use right away. You simply choose the form you want, fill in the blanks and click “Get Document”.  Instantly, you have document you need for your website. Then you just cut and paste the text when you need it.

Here’s a screen shot of how it works:

For a closer look at Auto Web Law, click here.  They have 2 options:

1) Auto Web Law Pro – Has almost 70 documents. This is not a blanket legal forms software. This is for website owners and is being constantly updated as new laws regarding the internet come into effect.  (THIS IS THE ESSENTIAL PACKAGE)

2) Auto Web Law Pro + IPPP Intellectual Property Protection Plan – Includes legal forms to notify those who are stealing content from your website or digital books.  (THIS IS FOR ULTIMATE PROTECTION)

Both include Privacy Policies and Terms of Use forms.
Again this is exactly what I personally use to legally protect my websites.
If you don’t have it, get it.
Visit the Auto Web Law website HERE.

Here’s what Linda emailed me today, “Hi Nate: Thanks so much for the referral to Vistaprint. We just received our first order and they’re exactly the same as we’ve been ordering from our prior supplier – but at almost 25% of the price. Wow, that’s 75% off!!! We do a full bleed, glossy business card and are so sold on Vista Print that we’re now excited about having them print other marketing materials. – Linda”

We’ll here’s the unreal deal like I said, a FREE one!

Why would Vistaprint give away free customized business cards? It must be a trick right?

Nope. There’s no trick. You don’t have to order anything else. Just get your free cards. Vistaprint knows their cards are so good that, when the give away a free stack of them to business owners like Linda at Aloha Kine, they are confident that the business owner is going to be a new client for life. Was it worth giving away a free stack of cards? Absolutely.

I found the banner below and put it in this blog post so you can get your free cards.

Give ‘em a shot, it’s free.
On a side note, I honestly don’t know how long this offer is going to last but if the banner is still down there, click it and jump on the offer before Vistaprint takes it down. . . here it is ↓↓↓↓