NML Stream

Integrating Social Media- A Middle Up Down Approach

chrisbrogan — Tue, 27 Oct 2009 19:30:53 GMT

In talking with Jess Krywosa yesterday, I realized that I hadn’t explained much about my take on how I get traction on social media projects in companies. The way we do it at New Marketing Labs more often than not is with what I call the middle-down, middle-up approach. Okay, that might take a [...]

How Does This Share

chrisbrogan — Mon, 26 Oct 2009 06:05:11 GMT

An important question to start asking yourself is, “how does this share?” The way these tools work best is when we can share easily. Is what you’re doing something easy to share? Have you given your ideas handles so that others can easily move it down the line? Are you equipping your information for [...]

FDA Mandates Bloggers Disclose Side Effects

Colin Browning — Fri, 23 Oct 2009 20:18:42 GMT

Friday Funnies: The recent FDA ruling has many bloggers concerned that their readership will all be scared off. The FDA has mandated that bloggers must disclose all potential side effects from reading or prolonged exposure to their blogs. As the video below shows, our ConstructingSocial lab is hard at work to determine the correct protective [...]

Poll: What is the FTC impact on blogs?

Colin Browning — Tue, 20 Oct 2009 15:24:12 GMT

I am curious on what you think the impact will be on blogs? Are sponsorships a thing of the past or will bloggers fight back? Please enter your vote and add a comment as you see fit!Thanks,/Colin

FTC Blogger Regulations: 3 Smart Opinions

Colin Browning — Tue, 20 Oct 2009 12:39:23 GMT

At the Inbound Marketing Summit, I was able to get some time from Jason Falls of Social Media Explorer, Aaron Strout of Powered, Inc, and Michael Schneider of Allen & Gerritsen. Some very good and interesting opinions in the video below:For your information I am providing a few resources below. First, here is [...]

Radian6 and SocialCRM

Colin Browning — Fri, 16 Oct 2009 12:20:09 GMT

At last weeks Inbound Marketing Summit, I had a chance to talk to Lauren Vargas of Radian6. Below is our short overview where she talks of Radian6’s focus on SocialCRM and its Salesforce.com integration.Links to the resources mentioned by Lauren:Radian6Radian6 SocialCRM & Presentation on SocialCRMPaul GreenbergLauren Vargas on TwitterFinally, in the interest of full disclosure, [...]

Tweeting a Balanced Diet

Colin Browning — Wed, 14 Oct 2009 13:13:22 GMT

I thought I would return to some of the fundementals of how I help clients to engage every day on Twitter. Part of how I engage and build Twitter audiences focuses on a balanced approach to messaging (certainly another aspect is a targeting which is a topic for another day).First, there are four basic ways to 'tweet' or send messages on Twitter...

It's Not the Tools, It's What You Do With Them

Justin Levy — Wed, 14 Oct 2009 12:22:11 GMT

One of the most inspiring and captivating presentations of the Inbound Marketing Summit was the keynote that Chris Brogan delivered. Yes, I work with him at New Marketing Labs. No, that is not why I feel the need to pimp the hell out of this presentation. I have the distinct opportunity to hear Chris speak [...]

Permission TV Relaunches as Visible Gains

Colin Browning — Tue, 13 Oct 2009 12:46:06 GMT

A short video interview with Matthew Mamet speaking of the re-launch of PermissionTV as Visible Gains and their focus on Sales 2.0! Their leadership in buyer-led video technology is VERY compelling and I can’t wait to see more and follow their success!/colin

Determining Social Media ROI

Justin Levy — Mon, 12 Oct 2009 22:12:42 GMT

A few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about. Of that discussion came the decision to do the presentation on how to determine the ROI of social media. Figuring out social media ROI continues to be a very hot topic not only for [...]

Chasing the Human Web

Justin Levy — Sun, 11 Oct 2009 18:50:15 GMT

Today AJ Leon stops by to share his thoughts on chasing the human web. AJ is co-founder of The LaC Project, a regular contributor to workshifting.com (client project) and spends a lot of his time traveling the world helping impoverished communities. You can connect with AJ on Twitter and Tumblr.So, I’m about to walk [...]

Friday Funnies: Has Brogan Jumped the Shark?

Colin Browning — Fri, 09 Oct 2009 03:52:34 GMT

Aaron Strout, C.C. Chapman, Jeff Cutler, Jason Falls, Mike Langford and even Chris Brogan share their thoughts on whether Chris Brogan has jumped the shark at the recent Inbound Marketing Summit.Happy Friday to all – and most of all to Chris, my favorite shark jumper!/colin

A Different Kind of Blogger Outreach

chrisbrogan — Thu, 20 Aug 2009 06:50:00 GMT

When our clients at Sony Electronics USA wanted to do a blogger outreach project for some of their new gear, I pitched Marcy Cohen from Sony on doing something a bit more thematic than just asking some bloggers to play with some gear. We came up with the DigiDad project, which is a series [...]

Gary Vaynerchuk Treats People Like Goldfish

Justin Levy — Tue, 18 Aug 2009 14:00:38 GMT

I bet if you were just cruising through your tweets or feeds, this probably caught your eye huh? You might be thinking that I’m just trying to create a catchy title to get you to stop on by, right? Well, if that’s what you thought then you’re partially correct. Of course, I love it when [...]

Why You Should Buy Trust Agents

Justin Levy — Mon, 17 Aug 2009 13:28:25 GMT

If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith, today I explain what I’ve seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves.If you can’t view the video, you can [...]

The Power of a Note

Justin Levy — Sun, 09 Aug 2009 03:15:52 GMT

One of the most powerful communications tools still remains the pen and paper. While technologies such as blogs, video and photo sharing sites, and phones that can capture and post all of that content, have helped to create a 24/7, always-on communications and news cycle, it has only enhanced how powerful a simple pen [...]

Friday Funnies: Separated At Birth 2.0

Colin Browning — Fri, 07 Aug 2009 11:12:14 GMT

The Constructing Social Genealogical Research division has uncovered the following amazing similarities between social media and mass media mega stars – pure coincidence? We think not!Happy Friday to all!/colin

Facebook Marketing for Businesses

Justin Levy — Tue, 04 Aug 2009 13:54:40 GMT

Today is a special day for me as I announce signing my first book deal. I have inked a deal with Pearson Education/Que Publishing to write a book tenatively titled Facebook Marketing: Designing Your Next Marketing Campaign. The book is slated for release in January.My goal with the book is to provide you with a [...]

Interview with Mr. Sales 2.0

Colin Browning — Tue, 04 Aug 2009 10:43:05 GMT

I was honored to have a chance to talk with Nigel Edelshain, of Sales 2.0 – the individual who 3 years ago coined the term Sales 2.0. It was great fun talking to him about Sales 2.0 and how social technologies can help sales people today. I strongly recommend a visit to his site to [...]

Sales 2.0 on Permission TV

Colin Browning — Sat, 01 Aug 2009 12:37:59 GMT

Last week I had the honor of sitting in on PTV Live with Matthew Mamet of Permission TV. It was great fun and I especially loved the conversations that they shared with me on their product vision. Stay tuned for some very exciting things coming from Permission TV this fall!Here is the video from Matthew [...]