NML Connect Newsletter

Outreach - How to Identify and Manage Key Bloggers

Justin Levy — Wed, 28 Oct 2009 04:00:00 GMT

One of the most effective social media strategies available today is the ability to leverage the power of key bloggers to generate value for your business, but it isn't always as easy as it sounds.

Does Your Social Media Experience Extend

Chris Brogan — Wed, 28 Oct 2009 04:00:00 GMT

I'm thinking about wiring the human business. Does your social media experience extend to your other points of human contact? I believe it was with Tim Hayden from GamePlan that I was having this talk (if not, someone will come along and correct me in the comments, I'm sure). We were talking about the fact that Paula Berg from Southwest Airlines is a great brand advocate for her company, and that Morgan Johnston from JetBlue is a great advocate for his company, but that in neither case do we feel the experience extends to, say, the ticket counter, or the gate agent.

What Seinfeld can teach you about social media

Christopher S. Penn — Wed, 28 Oct 2009 04:00:00 GMT

Seinfeld. The show about nothing, or so it was billed, but one of the most successful shows in the world. I've spoken at conferences before and asked audiences when Seinfeld was on. More than a decade after it went off the air, people still remember what station it was on, what day of the week it was on, and what time.

How to Hire Effective Workshifters: 7 Signs and How to Evaluate Them

Zack Grossbart — Wed, 28 Oct 2009 04:00:00 GMT

Hiring a workshifter is one of the most nerve wracking experiences a manager can have. Even thinking about hiring a workshifter seems fraught with risk. You don't know if they'll work out. If they aren't working out how will you know? How will they fit in with the team? What if you can't contact them? The potential problems are seem so insurmountable that many managers decide to never even open that can of worms.

The Power of Being Personal on Your Blog

Darren Rowse — Wed, 28 Oct 2009 04:00:00 GMT

Over the last few weeks I've been exploring principles that are evident in many successful blogs. So far we've looked at Listening, Trust, Usefulness and Community. Today I want to get personal with you and share a story with you.

Twitter: the killer app for customer service

Jackie Huba — Wed, 28 Oct 2009 04:00:00 GMT

"Hello, this is Sam Kaufman from the AT&T Internet Executive Office, and I am calling about your tweets."

That's what I heard yesterday after posting a few tweets about my less-than-stellar customer service experience with an AT&T DSL technical support rep. The rep was trying to diagnose my DSL problems and after telling me to stay on the line for 10 minutes, he never returned after 30 minutes. I hung up. He never called back.

New Marketing Labs Tap Top Communications And Business Executives for Management Team

New Marketing Labs — Tue, 13 Oct 2009 04:00:00 GMT

Colin Bower and Robert Collins Join Fast Growing Digital Marketing and Social Communications Agency

New Marketing Labs -- one of the nation's fastest growing Digital Marketing and Social Communications Agencies has doubled in growth over the last six months recently adding SONY, Cisco, Comcast and Pearson Education to its roster of marquee clients.

What Human Business And the Social Web Are About

Chris Brogan — Tue, 13 Oct 2009 04:00:00 GMT

I want to share my take on how human business works, and what the social web is all about. When I talk about these things, they might not line up with what you've thought about, but that's okay. We see things differently. To me, this is a large tapestry and we're weaving the fabric of new stories together a little at a time. It's okay if you don't see it this way yet. I just want to share my perspective, if only to give you a fuzzy squint into what I believe is here, and what I think is coming with all this. Your thoughts and additions to this are welcome. Or this might not resonate at all. I'm open to your ideas, either way.

The Psychology of Twitter with Dr. Drew

Brian Solis — Tue, 13 Oct 2009 04:00:00 GMT

Twitter is a phenomenon unto itself. Which is why, in the study of Social Media, Digital Anthropology and Sociology prevails.

Technology indeed facilitates interaction while also introducing us to nuances that transcend the parameters governing natural conversations and asynchronous dialogue into new forms of conversational threads and networks.

The power of not yet

Christopher S. Penn — Tue, 13 Oct 2009 04:00:00 GMT

There's a little too much no out there.

No, you can't.
No, you don't have that.
No, that's not affordable.
No, you're not good enough.
No, you don't know how to do that.
No, you can't reach those customers.

Business Continuity: What Large Companies Can Learn from Workshifters

Eric Bensley — Tue, 13 Oct 2009 04:00:00 GMT

With flu season looming, large companies are ramping up to make sure they are equipped to handle a workplace disruption. Wikipedia's entry on Business Continuity can make the whole concept seem daunting for any IT director in a big company. It can take a lot of money and resources for a big company to set up a Business Continuity plan. But it seems necessary because the cost of taking hundreds of employees offline is so great.

How 12 Experts Make Money Through Their Blogs (And How You Can Learn Their Secrets)

Jade Craven — Tue, 13 Oct 2009 04:00:00 GMT

I review a lot of information products. Rarely, does one impress me as much as More Buyers Mastermind. Rather than provide a pitch, I thought I'd explain why I believe so strongly in this product.

How To Level Up

Chris Brogan — Tue, 29 Sep 2009 04:00:00 GMT

There were many references in Trust Agents to games. Both Julienand I were raised in the video game culture, and what we learned washow to bring some of this to how we approach business. (Side note: seealso, Christopher S. Penn's posts about World of Warcraft and business.) Today, let's talk about leveling up.

The Wisdom of the Crowds?

Brian Solis — Tue, 29 Sep 2009 04:00:00 GMT

More often than not, we're reminded through simple human behavior and interaction that Twitter isn't always the TNN (Twitter News Network)we expect it to be. And, when the collective of people "beingthemselves" amasses concentration and velocity, we learn that sometimesthe wisdom that manifests within the crowds isn't very wise at all.

Blogging Tips in 140 Characters or Less

Darren Rowse — Tue, 29 Sep 2009 04:00:00 GMT

A couple of days back I tweeted this question:

"Question: what's your #1 blog tip in 140 characters or less? GO!'"

Over the next hour or two a lot of great responses came in - so Ithought I'd post a link to them today because I think in the midst ofthem is a lot of wisdom. Below is a screen shot of the first 11responses - but for the full thread of all replies to that originaltweet check out the thread on twitoaster.

How to calculate your social media influencer value

Christopher S. Penn — Tue, 29 Sep 2009 04:00:00 GMT

"I would do this for free, but I make you pay so that you understand the value of what you are getting." - Mike Lipkin via Mitch Joel

C.C. Chapman had a great podcastthe other day about valuing yourself and your time as an influencer,particularly in social media. I wanted to build off his conversation bygiving you a benchmark for how to calculate your value.

Hey Marketer! Do You Blend In With Your Market?

Beth Harte — Tue, 29 Sep 2009 04:00:00 GMT

As a marketer you know the most important aspect of marketing is to"know thy market." And that, for a lot of marketers, includes knowingdemographics and psychographics, competition, buying-decision processand purchasing habits, etc., etc., etc. And depending on the size ofthe organization that information may come from extensive marketingresearch or a gut instinct that's been built up with years ofexperience.

How Effective Are You Really Being?

David Baeza — Tue, 29 Sep 2009 04:00:00 GMT

First off, let's throw the 80-20 rule out the window!

Manystudies have been written about the importance of using your timeefficiently. We all know it. We all know what it feels like to beexhausted at the end of day, and in hindsight, feel like we didn'taccomplish anything. Ever have one of those days?

5 Things Small Business Owners Should Do Today Online

Chris Brogan — Tue, 15 Sep 2009 04:00:00 GMT

In my neck of the woods, Mick Galuski is doing all kinds of little things to try out social media. He's a comic shop owner. Every Wednesday, I get a direct message or a twitpic showing me the week's comics that I'm really going to want to pick up. Awesome, personalized service!

The Dichotomy Between Social Networks and Education

Brian Solis — Tue, 15 Sep 2009 04:00:00 GMT

Recently, I discussed the validity of whether or not social networking (the verb) and social networks (as a noun) were impairing our ability to learn. A Stanford study suggested that this might be the case.

It seems that the initial research and its supporting data is now emerging to help us further analyze whether or not this is indeed true or merely hypotheses based on the various samplings of individuals who may or may not serve as relevant subjects.