Musings For A Darkened Room

Why Most Businesses and Their Franchises Aren’t Ready For Social Media and the Web

Mike Wilton — Tue, 02 Feb 2010 13:00:00 +0000

We all know that businesses are taking the web more seriously thanks to social media and the ability to interact with customers and product fans, but more and more I am finding that while their web presence is successful their infrastructure, or more specifically their franchises, aren’t quite ready for the change. You might remember last [...]

Considering Demographic and Audience When Planning A Social Media Strategy

Mike Wilton — Mon, 01 Feb 2010 13:00:13 +0000

These days more and more people are talking about social media engagement and how brands need to embrace social media resources like Twitter, Facebook, and the like. But when you look at sites like Digg, Mixx, Reddit, and StumbleUpon, you are looking at a whole other playing field. A lot of people feel you can [...]

Flashback Friday: Weekly Search & Social Recap January 8, 2010

Mike Wilton — Fri, 08 Jan 2010 08:00:18 +0000

It’s no surprise that the first week into the year our RSS readers, twitter streams, and Facebook walls have been overflowing with posts looking back on 2009 and looking ahead to 2010. Throw the Google Nexus in the mix and it was nearly impossible to find a signal shrouded in all the noise, but believe [...]

5 Search & Social Geeks I’d Love To Spend A Day With

Mike Wilton — Wed, 06 Jan 2010 08:00:04 +0000

It’s been a long journey since I started in the search marketing industry and over the years I have had the chance to meet and interact with a number of great search and social marketers. Many of whom I have come to look up to in one way or another. Each of them bring upon [...]

Another Alternative’s Self Titled Release

Mike Wilton — Mon, 04 Jan 2010 08:00:46 +0000

Last August I wrote a couple of posts looking back at my short lived musical ventures with my band Another Alternative. At the time I shared the story of Another Alternative recording at Moonsong Studios with producer Bob Moon and shared a long lost live recording of one of our biggest songs, Chasing Dreams. [...]

2009 and Looking Ahead To 2010

Mike Wilton — Wed, 23 Dec 2009 06:41:33 +0000

Well it’s that time of year again, a time where I sit back and reflect at the past 12 months and look ahead to the coming year. This year much like last year was quite rocky, but ultimately a lot of good things did come out of 2009 and I hope open the door to [...]

Poll: Do You Follow Celebrities on Social Networks?

Mike Wilton — Mon, 02 Nov 2009 23:50:12 +0000

In ramping up to do a post in regards to recent gag orders on celebrities when it comes to social networks and their work on new projects I am trying to get a feel for how fans and consumers interact with celebrities on social networks like Facebook, Twitter, Myspace, etc. Do you follow a [...]

Google Music Search and the Death of the Music Operator

Mike Wilton — Fri, 30 Oct 2009 05:20:32 +0000

Earlier this week Google announced it’s partnership with a number of online music sources such as Myspace and Lala to provide searchers with new music search results that include music samplings. However, it appears that this exciting new feature came at a cost. Avid music searchers like me may recall that oftentimes when you would search [...]

The Official Launch of the SEO Dojo

Mike Wilton — Mon, 19 Oct 2009 14:56:29 +0000

You might recall earlier this year when I mentioned the opportunity to reach search geek nirvana at the SEO Dojo. At the time one of my fellow search geeks David Harry, AKA TheGypsy, had begun beta testing a little community called the SEO Dojo and what was once a small group of search geeks, has [...]

A Modern Day War of the Worlds on Twitter

Mike Wilton — Thu, 15 Oct 2009 04:38:11 +0000

Tomorrow one of the largest earthquake drills in California history will take place. An estimated 6.6 million people statewide will participate, with roughly 675,000 of them hailing from Orange County. While the bulk of the participants will simply be doing a typical drop, cover, hold drill, the Orange County Register reported that many [...]