Shopzilla UK Publisher News

 Another great video by the Shopzilla UK Publisher team providing a roundup of the last year and incites in to their forthcoming year.  Are you with the Shopzilla affiliate program yet? If not you should be!

Sign up as a Shopzilla UK Publisher http://publisher.shopzilla.co.uk/ 

MommyNamedApril An Interview

April aka MommyNamedApril is a mom of , take lovely photos and writes three blogs. Is that all there is about her? Not in the least. She calls herself a Rabid Mommy Blogger and was an attorney. She’s quite funny and even her giveaways have a touch of humor added to them.

Tell me about your Blog -

What was your first blog?

It bothers me when bloggers are disingenuous for the sake of their audience.  I understand that we’re all putting out a ‘persona’ but outright lying is just distasteful.  I love when bloggers invite us into their lives with pictures.  Photographs add a real human touch.

What advertiser would you like to work with given a chance?

Energy Smart Review

I was amazed to read at the weekend that gas oil and electric fires are being ripped out and being replaced by wood burdening and coal fires. Why you might ask? To me this would seem to be going backwards. Well for all their convenience and cleanliness they are expensive to run and wood and coal work out much cheaper as a source of heating. Coal and wood suppliers have had customers queuing out the door. Customers are getting energy smart. The other reason is that lots of consumers like the idea of burning local and renewable wood.

 Energy prices are expected to continue to raise affiliate marketing in the energy markets could be an unexpected boom. Yes the winter is coming to an end but as summers seem to get hotter and air conditioning comes on energy costs will again be a factor. This made me think what other little affiliate gems are there out there springing up as society changes?

Oklahoma Video

Come to the Affiliate Meetup 2010 OKLAHOMA

Where and then is it? 19th March 2304 South Post Road Midwest City OKLAHOMA. If you have not booked yet sign up at http://bigiddy.com/affiliatemeetup/

Revi Media Bas Offers an interview

ReviMedia is a full service online marketing agency, specialized in developing and executing direct response and performance marketing campaigns. http://twitter.com/revimedia

Marketing to women online has recently become a hot topic due to a rapidly growing number of women actively engaged in blogging, social networking, connecting with other women, sharing their stories, researching, and making purchases online. Women make over 80% of household buying decisions, posing a huge opportunity for affiliate marketers looking to target this powerful group. However, some affiliates steer clear of marketing to women due to lower conversion rates than what they’ve experienced with more spontaneous consumers (which poses a huge opportunity for those not yet involved with this niche). You cannot simply ask, “Why Market to Women?” You’ve got to ask, “How can I market to women? How can I speak her language?”

A plethora of recent studies reveal that women need to trust in the ability of a product to meet her needs (and the needs of her family) and will quickly leave a landing page that does not appear trustworthy, female-friendly, or speak her language. Understanding the nature of this group is key in creating a highly-targeted, profitable marketing campaign!

Recently, a post on the Clickbooth blog caught my attention. Sara Anderson has written an insightful post on the importance of marketing to this powerful group of consumers and how to increase your campaign’s success when targeting Women Ages 35-55. Why market to this group when you could market to more uniformed or spontaneous consumers? “The answer is spending power.” explains Anderson, “When you market to women within this age range, you are essentially marketing to both her and her entire family.”

Read the post here for more information about this niche and how to increase conversions when marketing to women online!

PR Video for PR people wanting to connet with me.

PR Video

After a week of being deluged with email from PR companies I have created this PR Video especial for you guys and girls. Yes I have received some interesting information that I will blog about I should add I have good relationships with lots of PR companies, but emails sent to me that start Dear Nick do not get anywhere….. you would think that there might be some clue in the name of the blog. Seriously if you have something interesting to say that my readers would like then I would love to hear from you, but please help us both and make a proper attempt at blogger outreach. Are you a blogger with the same problem, which PR agencies are the best / worst?

You might also want to take a look at this (not by me).

What would you like to see in a PR Video?

Content writing for SEO
Make the name of the post URL and the post title the term that you want to optimise the content writing to target and ensure that the term that you want to optimise the content of is in the first paragraph in this case “content writing for SEO”

Content writing for SEO tips

-The shorter the URL the better

-Put the term you want to optimise for at the front of the post name and URL not the back. I.e.

Title: “Content writing for SEO top tips”

Not

Title: “Top tips for content writing for SEO”

-People link tend to link to the post using the name of the post so it the post is content writing for SEO people will link to your post on the words you want to rank for.

Content writing for SEO and titles
Put tiles in your text using the keyterm that you want to have the post found for, like this one.

Content writing for SEO to get what you want   
Blog about what you want to be found for! If I wanted to get work offering content writing and SEO services then this post is likely to generate readers about that subject who might buy my services.

Content writing for SEO and Google Keyword tool
Review your competitor’s websites and see what they are optimising their websites for.

Think of title for your posts and then use Google external tool to see how much traffic is available on the terms you are looking for.

Do a search on Google for title:”Keyword tool” to see what the competition on that term is. If you are optimising a post for a key term you will put the term in the title: therefore the more people with the key term in the title the more competitive it is and the harder it is to rank for that term.

1) Use the key term in the first paragraph of the post.

2) Use the key term several times in the post.

3) Use the key term at the end of the post.

Content writing for SEO and with small chunks
This makes it easy to read and means that you can repeat phrases you want to have within the copy.

Content writing for SEO and links
1) Google makes sites rank for the words that people use as terms to link to that site from. Link to my site using the words “Content writing for SEO” and I will start to rank for that term. Link to me for the term Obama and I will start to rank for the word Obama.

2) Link to other blogs from your posts and they are more likely to do the same back.

3) If you are going to link to my blog please write about me as said Murraynewlands.com Content writing for SEO and link on the term Content writing for SEO. Why? Because I am currently trying to rank for those terms. Not sure how I want you to link to me? A – ask me, B look at the key terms in my title bar.

4) Know what terms you want to rank for and ask people to link to you from those words.

5) If you want to rank for a term that is not in your title description do a blog post about that term and then ask people to link to your site using that word to that post.

I.E., please link to me using the words “Content writing for SEO” to the post to this post

6) Link to this post on the term “Content writing for SEO”

Content writing for SEO and linking to yourself
While writing the posts you can link to yourself from the term you are trying to rank for “Content writing for SEO”

Content writing for SEO and sharing with your friends

1) Teach this to your friends, all of them.

2) They will rank better.

3) They will get better links.

4) They will get more traffic.

5) When they link to your site it will help your site more because the will link to you from terms you want to rank for.

Content writing for SEO and social bookmarket
 Once your article is published if you share it on Twitter, Facebook, Stumble etc it is more likely that Google will find the article fast and they will carry some SEO weight even if only a small amount.

Content writing for SEO
The more sites you link with and teach better SEO and the more they link to you the better your SEO will be and the more your blog will grow.

Content writing for SEO  Even more tips
-Make a video with the name of the article post it in YouTube. place it in the article and link back to the article from YouTube.
-Make the article at least 250 words.
-Repetition of the keyterm to maintain the keyword density.
-Link to your article from other places in your website.
-End the article with the keyterm in this case content writing for SEO.

PR videos that make me smile

It was this PR video that got me started, if you work in PR or publishing you have to love it.

Thank you Claire http://www.wavespr.com for making me aware of that one.

So some others?

I love this one because the PR video company are selling their service, 60 second videos, with a 2 minute video. Take a look would you hire them?

Do you know a must see PR video you would like me to share with everyone?  Please let me know comment the URL below.

How bloggers can stop smoking and save lives with social media by Laura Luxton

Working with Frank PR for No Smoking Day 2010 we’ve created a Facebook application called WeQuit that’s been specially designed to harness the power of social media to help people give up smoking.

It’s never easy to quit when you’re alone, and with people increasingly using Facebook to keep in touch with friends from all around the world, why not let these friends help you to quit smoking?

Whilst most quit smoking aids are only applicable if you’re a smoker, WeQuit takes a unique new angle by getting non-smokers directly involved. The app is designed to let people challenge friends or themselves to give up smoking in a way that feels fun – you can create custom challenges to help encourage a quit attempt by making your own rewards for success, forfeits for failure, or even pledging money to charity. We’ve also taken inspiration from social media videogames, including medals and awards to unlock as you progress to remind yourself and your friends how you’re progressing with your quit attempt.

The aspect of the application that we feel is unique however, is the fact that it takes advantage of accountability – people are often very conscious about how they appear to others on Facebook, so after they’ve publically pledged give up smoking by accepting a friend’s challenge, hopefully the thought of losing face by failing to quit will act as a really helpful motivator when giving up smoking, acting as a really useful tool to help people finally kick the habit! To keep up this communication, each WeQuit user has a ‘wall of Fame and Shame’ for friends to add comments and photos to, to keep them motivated – and a little more accountable!

If you have a blog and are interested in the cause, why not add a link to WeQuit so your readers can participate, and add #WeQuit to your own experiences on twitter. Social media really is the new frontier of helping to improve everyone’s health.

You can find out more about WeQuit, and try it out yourself by going to www.WeQuit.co.uk/facebook – for more information on No Smoking Day and tips on how to give up smoking, check out www.WeQuit.co.uk.

 post from Laura Luxton, PR & Marketing Manager of No Smoking Day