Exclusive Google Instant Launch Party Videos with Ben Gomes & Jonathan Effrat

Last night I was lucky enough to get to go the Google Instant launch party. I got to interview Ben Gomes & Jonathan Effrat, two of the key people behind the new product. On the record and off the record what did I learn? The team are a hard working group of geeks just trying to bring out the best products they can for consumers. Yes they have done some testing but until we all use it, guess what, they do not know how it is all going to pan out either! According to one insider they have tested the system and just as many people type longer strings than are suggested to them as use the suggestions. Google trends was also hit by people playing with the system and typing in single letter searches but this is expected to normalise in the next couple of months. I would like to thank Nathan Tyler and his team for putting on the event and allowing me access for the interviews.

Ben Gomes

Jonathan Effrat

PS YES they are working on adding it to Google Mobile

If you are logged into a Google account you may have noticed a change to Google search that they call Google Instant. If you haven’t seen it yet, this short video shows how it works:

There will be a lot of Buzz and even more speculation on how Google Instant will affect SEO. The first question, though, is how do users like it?

Since it is brand new and we know that many have opinions we’re taking a quick poll and asking for to leave your thoughts in the comments.

We’ll be doing a roundup of posted opinions about how this change will affect Internet users and SEO so leave links to include (either your own or any you find that you consider interesting or notable) in the comments too.

EARLY GOOGLE INSTANT FEEDBACK:

• State of Search: Google Instant Proves Chinese Wall Between Organic and PPC is a Myth
• TechCrunch: Matt Cutts on whether Google Instant will be the Death of SEO
• InboundMarketingBlog: Bloomberg Interviews Google Co-Founder Sergey Brin Video Instant Search to Draw More Users
• TechCrunch: Live from Google’s Search Event: The Importance of Fast Google Instant
• GrowMap: Bob Dylan Google Instant Video
• Steve Rubel: Google Instant Makes SEO Irrelevant
• Matt Cutts: Will SEO Still Exist in 5 Years (post and video)
• Word of Mouth Marketing Blog: Full (Long) Google Instant Event Video

Related articles by Zemanta

• Google Instant: Love It or Hate It? [POLL] (mashable.com)
• Google Instant Not Working? What You Can Do (huffingtonpost.com)
• How to Turn Off Google Instant Search [Google] (lifehacker.com)
• Music Videos Created from Google Instant Will Keep Us Entertained For Now [Google] (gizmodo.com)
• Thoughts on Google Instant (Matt Cutts/Gadgets, Google, and SEO) (techmeme.com)
• Google Instant: The Headlines and Quick Takes (battellemedia.com)
• Google Instant? Hmmm. (davidnaylor.co.uk)
• Google Debuts Google Instant: Google Instant Bob Dylan Video Demo (nowpublic.com)
• How Do You Feel About Google Instant? [Google] (gizmodo.com)

Katja Garrood, Creative Director of Brand Watch Social Media Monitoring, has worked up new designs for MurrayNewlands.com.

We would like YOUR input to choose which designs to use.

There are TWO surveys – one to choose which of four headers and another to choose which of four designs.

Click once on each image to open it in a new window and again to enlarge it.

PART ONE: Which of these four header scamps do you like best? The images are what is different – number them 1 (top), 2, 3 and 4 (bottom) to vote in the poll.

HEADER CHOICES:

1. Murray head shot photo
2. Murray sitting on a conference panel
3. Murray doing a video or Skype conference call
4. Murray speaking at a podium

Choose One Header for the redesigned MurrayNewlands.com - Click image to make them larger and see more detail.

PART TWO: Which of these redesigns do you like best?

Redesign #1 BLUE – header is green and blue at the top and the center column is blue.

Redesign #1 BLUE MurrayNewlands.com by Katja Jarood of Brand Watch

Redesign #2 ORANGE – header is orange and yellow at the top and titles and mouseover boxes are orange.

Redesign #2 ORANGE MurrayNewlands.com by Katja Jarood of Brand Watch

Redesign #3 RED Header is red and blue at the top and titles, highlights and mouseover boxes are red.

Redesign #3 RED MurrayNewlands.com by Katja Jarood of Brand Watch

Redesign #4 Moodboard

Redesign #4 Moodboard MurrayNewlands.com by Katja Jarood of Brand Watch

Take Your Affiliate Marketing Efforts To The Next Level With A Video Sitemap

Being an affiliate marketer you would be more than aware that video marketing over the last twelve months has grown enormously…Right!

Every affiliate marketer is either using video marketing or promoting the use of it.  They use video squeeze pages to sell affiliate products on their own sites or simply upload their videos to video sharing sites on the Internet. You only have to take a look at Youtube or any of the other video sharing sites to see what I am talking.

What most of these affiliate marketers and anyone who actually has a website has not realized yet is that they are losing good search engine listings by uploading all of their videos to the many video sharing sites…

This article is for any affiliate marketer or website owner that either uses a WordPress blog or Joomla to promote products and services online.

Here’s Why…

Are you aware that Google now allows you to upload a video sitemap into your webmaster tools account which acts exactly the same as your xml sitemap where all your pages indexed? There is nothing new there, right?

Well from first impression you might be thinking yeah so what; I have submitted hundreds of pages to Google Sitemaps and nothing really special has happened; and you would be right in saying that.

But before you close this page and forget about looking at this video sitemap in detail you might want to have a look at this screen shot below…

As you can see, Google really likes video in its search index and will index video super fast as well giving you a definite edge when it comes to competing against others in your marketplace. The screen shot of our video you see above was indexed within a day and is ranked #2 as you can see out of 16,900,000 other websites.

So Who Created The Google Video Sitemap?

I first come across this WordPress plugin the video sitemap around a month ago and after extensive testing not just on my WordPress blog but others as well I thought it only fair to share this information with Murray’s readers too…

The Google video sitemap is the brain child of a marketer called Mark Dulisse who is also the creator of an online course called Dominating Google which by the way is a very in-depth, no-hype, to the point online marketing course. Mark has also created other very effective WordPress plugins which I will discuss in later articles.

This is guest post from Ron. owner and author of Affiliatexfiles.com, which gives affiliates and anyone looking to be successful online the information and facts they need without the cost or the hype… Follow Us on Twitter @Affiliatexfiles

Photo Credit Choose Healthy Food

When it comes to your companies income, your online reputation can greatly increase – or decrease – earnings almost overnight. Ebay sellers and eommerce businesses have known this for a long time.

Bad reviews depress sales and stay around a lot longer than good reviews because they decrease the number of sales you’re getting while they’re visible.

Businesses are going to be affected more and more by what their customers are saying about them online. Good Buzz has a positive affect on earnings, but bad Buzz can be ten times more detrimental.

That is why it is imperative that companies monitor what is being said about their brands and watch their Online Reputation.

As Online Reputation Management Expert Andy Beal so aptly wrote in Ten Tactics That Could Save Your Online Reputation, you can NOT afford to be an ostrich:

“If you find yourself facing a stampede of angry bloggers, with the mission of calling you out on your company’s foul, sticking your head in the sand does not make them go away. You might initially convince yourself that the problem will simply disappear and besides, what harm can a blogger do anyway? In all likelihood your denial will buy you just a day or two before your scandal makes it to the inbox of a New York Times journalist. Game over.”

So what can you do? The fast, enjoyable way to get on top of it all is to attend one of the upcoming Social Media Monitoring Events. Click the banner below for more details:

Murray is working on a new book for Book Publisher Wiley Books and would like your input.

Which of these covers do you like best?

Poll correction: the book cover is for a physical book Murray is writing for Wiley Books – not an e-book.

Monitoring what is being said about you and your business, company or Corporation on Social Networks such as Twitter, Facebook, LinkedIn and hundreds of others is essential to your brand reputation because responding immediately makes the difference between positive Buzz and the type of PR Nightmare HP is experiencing now.

If HP doesn’t know how to effectively handle a reputation crisis will you? You can, if you know what to do in advance!

NOW is the time to put a Social Media Monitoring Plan in place. This is so critical that Influence People has scheduled Social Media Monitoring Events in San Francisco, Boston, New York, Paris and London.

Click the banner above for complete details on each event or to buy tickets. 
Save 10% by using Discount Code iem17 when purchasing tickets.

Andy Beal recently wrote about Tiger Woods Crashing a $1 Billion Reputation With His Silence? on Marketing Pilgrim. This quote says it all:

“In the absence of an official statement, your stakeholders will fill the void with rumor and speculation.” ~ Andy Beal ~

How much can NOT knowing how to monitor Social Media cost you? Here are just a few famous examples:

• Clever Video United Breaks Guitars Costs United Airlines $180 Million
• Apple’s Defensive Tactics Under Fire
• Coca-Cola Gets Slammed For Vulgar Facebook Campaign
• Toyota Brand Damaged by their Slow Reaction Time
• Pampers Reputation Crisis
• CNN Money: Corporate Branding Oops

What else might happen if you don’t know how to monitor your brand on Social Networks?

• Facebook Community Pages: Your Lurking Reputation Nightmare

I hope by now you realize that every company really needs to know The Truth About Online Reputation Management. Jeremiah Owyang wrote about why businesses need to prepare ahead of time for Social Media Attacks.

One of the very best ways to learn what you need to do quickly and enjoyable is to attend an upcoming Social Media Monitoring Event in France, the UK, or in California, Massachusetts or New York. Find out more about all Social Media Monitoring Events.

Remember to use Discount Code iem17 to save 10% off any ticket purchased.

ATTN: Bloggers – Are you or your readers interested in knowing more about using Social Media?  You can save them 10% on any of our upcoming Social Media Advertising, Marketing or Monitoring Events and earn a 10% commission on every ticket sold using your unique discount code. Contact GrowMap for details.

Affiliate Summit West 2011 Las Vegas is taking place January 9-11, 2011 in Las Vegas.

This year at the Wynn Las Vegas

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

I had a good time a couple of weeks ago a ASE10 and I have just seen that Shawn and Missy  have started to promote ASW11. I highly recommend that you go, it is sure to be a great event. Now a couple of friends of mine missed New York because waited to long to buy a ticket so I recommend you get your ticket now so as not to miss out http://www.affiliatesummit.com/ 

PS – Want another reason to go Brian Solis, Principal of FutureWorks is Keynote on the Tusday!

Have you RSVP’s for the next London blog club meet-up? Ebuzzing certainly have. We’re keen to meet bloggers in person (as much as we love your digital personalities) and to meet the faces behind the words.

You might have seen us at the August London Blog Club where Paul Coggins, MD of Ebuzzing UK, took to the spotlight and shared an insight into Ebuzzing, ‘a dating agency matchmaking advertisers and bloggers.’ Ebuzzing take pride in introducing bloggers to a range of campaigns directly suited to their own blogs. Here at Ebuzzing, we only want you to write about something that you would write about anyway, but we’ll pay you for your work.

The August event was sponsored by Ebuzzing which meant that the drinks were flowing; I bet a few shoddy posts were created that night.

We’ll be at the next event, so look out for us if you want to have a chat and find out more. It looks set to be a corker, with Laura Scott, freelance music and art blogger, speaking at the event.

If you can’t wait until the next London Blog event to meet the Ebuzzing team, then send an email to Zarina@ebuzzing.com

We’ve got a few spaces left for a great campaign paying 50 euros for the (fully disclosed) post, so get in touch by Friday August 27^th if you would like to view the brief. Email Zarina@ebuzzing.com

Remember, if you don’t think the brief is suitable for your blog, then there will be plenty more campaigns that are. All posts created for Ebuzzing will have ‘sponsored post’ at the beginning or end of the post.

 by Zarina Raja  | Community and Social Media Manager | zarina@ebuzzing.com

Learn to use the latest tools and techniques for running effective, integrated Social Media advertising campaigns from leading brands, agencies and marketeers at the upcoming Social Media Advertising Events in London and Miami.

Do you still have big questions about how to maximize and measure your Social Media advertising ROI? Do you know the best way to combine Social Media engagement with an effective advertising presence or which are the most effective networks on which to advertise? What about location-based networks, mobile networks or Social Gaming?

These are the ultimate events for anyone interested in social media marketing. Both cover the basics so you can attend the one convenient to you or choose the speaker lineup you find most interesting.

“Together, earned and paid media are far more effective when the programs are humanized. The difference between social network advertising and marketing and traditional online campaigns are the ecosystems where engagement is fostered” – Brian Solis

Both conferences are fully interactive with presentations, case studies, Q&A sessions and panel discussions. Social Media advertising tools and services will be showcased in an Exhibition Area. The ticket price includes refreshments, lunch (optional) and a handbook. There will also be networking drinks at the end of the day.

Sponsored by Synthesio Web Monitoring and Viadeo Network Development Solutions, attend the London event and learn to combine Social Media engagement with an effective advertising presence.  Monitor Event Buzz by searching Twitter using Hashtag #SMMUK10.

• Paid, Owned and Earned Media
• How to Run Effective Social Media Ad Campaigns
• B2B Advertising: Business Networks
• Twitter and Promoted Tweets
• Advertising through Apps
• Blog Advertising and Sponsored Posts
• Case Studies and Best Practise Examples

Programme Highlights

• Social Gaming: The World’s Most Compelling Ad Campaigns
• New Forms of Measurement for Advertising
• Video Advertising: Ten Tips to Leverage the Viral Power of Social Media
• How to Manage and Optimise Facebook Advertising Campaigns
• Social Targeting : Understanding Social Media Data Mining & Analysis
• The Future Has Arrived: How to Get Started in Mobile Social Advertising
• Using Advertising to Drive Social Media Traffic: tested and proven strategies and tips on how to effectively leverage social media and paid search to generate new social media connections. He will explain how to integrate paid advertising with social media engagement, including Facbook Advertising and Google Adwords.

Some Early Bird Tickets are still available
Save 10% on any ticket to the London Event by using this link
Or type in discount code iem17 manually

Sponsored by Leading Email Marketing Solution provider Constant Contact, the Miami one day conference offers expert-led guidance on how to engage with customers via advertising and promoted content in social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for.

Topics we will cover during the day include:

• Insights into the Latest High Profile Viral Marketing Campaigns
• The Psychology of Persuasion: Next Generation Marketing
• How to use Social Networking Theory to Tune your Campaigns
• Innovations in Location-Based Marketing (Foursquare & beyond)
• Tweets that Travel: The Essential Skill of Viral Writing
• Using B2B Social Media to Connect with C-level Execs
• The Science of Social Media Advertising
• How to Create Highly Effective Ad Campaigns
• Expert Review: Facebook, Twitter & LinkedIn Ads
• Case Studies and Best Practise Examples
• B2B & B2C Social Media Advertising
• Blog Advertising and Sponsored Posts
• Tools and Trends to Watch in 2010

Monitor Event Buzz by searching Twitter using Hashtag #SMMiami

Some Early Bird Tickets are still available

Type in discount code iem17 manually or use the links below:

SAVE 10% on any ticket to the Miami event by using this link

Save 10% on any ticket to the London Event by using this link