The show made the announcement in a tweet a few minutes ago.

Breakfast is hosted by Paul Henry, Andrew Rochford, Kathryn Robinson and Magdalena Roze.

The show’s EP is Majella Wiemers.

The decision to launch early, while the plan had been for the show to still been in rehearsals, is a different one to that taken during the Queensland flood emergency last year, when 6PM With George Negus did not bring forward the launch date.

Although Wiemers has declined to state a ratings target for Breakfast -which will be in competition with Nine’s Today Show and Seven’s Sunrise – commentators have suggested it needs at least 100,000 metro viewers.

Newman – best known for his often controversial role on Nine’s AFL edition of The Footy Show – will have a role across Triple M’s Melbourne schedule.

Friday nights will see him join Luke Darcy, Garry Lyon, Jason Dunstall & Damien Barretton The Rub to talk about the coming football weekend on the Southern Cross Austereo station.

He will also be a regular on Triple M’s Eddie EcGuire-helmed Hot Breakfast Show which also features Mick Molloy and Luke Darc,y as well as contribute to drive-time show The Rush Hour with Billy Brownless and James Brayshaw.

Newman’s previous stint with the station ended after he had an on air bust up with a listener. He will not be involved in calling matches.  

Brayshaw said: “Sam’s a sports entertainment phenomenon who has been missing from our station for too long. It’s great to have the old boy back and now he’s just gotta behave himself.”

Newman said: “I can’t begin to tell you how excited I am about coming back to Triple M – so, I won’t try to.”

Southern Cross Austereo’s Melbourne GM Ben Amarfio said: “We are genuinely thrilled and a tiny bit nervous to have Sam back at Triple M.”

Newman will be on tomorrow’s Hot Breakfast to be officially reintroduced to listeners.

Cody founded Cody Outdoor in 1986, which was later acquired by APN News & Media.

He has been a non-executive director at APN since 2003.

In a statement released to Mumbrella, Cody said:

It is with some sadness that I announce my resignation, effective immediately from the Board of APN News and Media.

I have been a Non-Executive Director approaching 10 years. I have had a close association with the Company for over 16 years, commencing when APN bought its initial stake in Cody Outdoor- Australia’s largest Billboard business.

Unfortunately I have found it necessary to resign due to unresolved concerns I have had with some ongoing areas of corporate governance..

I must stress that I fully support the endeavours of the Management Team under the stewardship of the well regarded Chief Executive Officer, Brett Chenoweth.

I hope this team can navigate their way through these challenging.

Cody was a partner of the Ball partnership and worked at Clemenger Harvie.

He also founded organic and natural food retailer Macro Wholefoods Market, which was sold to Woolworths in 2009.

Out of home revenue from Ten’s Eye Corp subsidiary fell by 7% for the half year to February, while EBITDA for the group dropped from $106m to $64m.

Warburton said in a statement:

The first-half results reflect tough trading conditions and a difficult final quarter of calendar 2011 as the Company re-set its cost base and focused on creating a more sustainable business.

The success of our Super Sunday line-up and our performance in the 5pm to 8pm timeslot, including The Project, this year has been pleasing.

Many of the new programs we announced last year for 2012 will start to appear over the next few months, including Breakfast – which starts on Monday – Bikie Wars: Brothers in Arms and the return of Offspring and MasterChef Australia. Our multi-channels, ONE and ELEVEN, have posted strong growth this year and are the mostwatched multi-channels among people under 50.

The agency’s Melbourne office was chosen ahead of Leo Burnett to the Beanz and soups business.

There was no formal pitch, with the client selecting from a shortlist of agencies.

Michelle Scalzi, group manager of marketing services at H.J. Heinz Co Australia told Mumbrella that Patts had proved to be the “best fit” for the brand.

GPY&R will work on two upcoming projects – to develop an equity building Heinz Beanz communication campaign, and an integrated campaign for 2012 ‘Soup season’.

Heinz works with a roster of agencies appointed on a project basis.

Campaigns by the advertiser in recent months include the ‘Squeeze the truth out of ketchup’ ads for Heinz Tomato Ketchup by BD Network. Marmalade has worked on Heinz’s soups business.

Last year, Heinz appointed Grey to run projects for its shelf-stable fish brand
Greenseas and all of the company’s beverage brands, which include Golden Circle and LOL.

Janeen Faithfull, currently head of content and rights management at Seven, will take Callaghan’s place at the Endemol-owned company.

Faithfull comes to Southern Star with 28 years of experience in the TV industry and 15 years at Seven.

In her role as head of content rights management at Seven, Faithfull was responsible for IP across all platforms, domestically and internationally. Faithfull had been in the role at Seven since 2009.

Prior to her arrival at Seven, Faithfull was vice president of business affairs at Columbia Tristar Television in the US.

Faithfull will report to Martha Brass, MD of international operations at Endemol Group.

Brass said: “Janeen is an outstanding executive with over two decades of senior management experience in commercial television. Her expertise spans broadcasting, development, production, distribution and exploitation, working both in Australia and the US and across both scripted and non-scripted genres. We are thrilled to have someone of her calibre to take Southern Star into its next chapter of growth.”

Callaghan’s end date and Faithfull’s start date has not yet been announced.

This year, Southern Star’s slate includes new Offspring, the mini series Puberty Blues for Ten, Nine’s World Series Cricket and Paper Giants: Magazine Wars.

Jeremy Simpson, former national sales director for Southern Cross Austereo will be the company’s Sydney GM.

Prior to the merger of Southern Cross Media and Austereo last year, Simpson had been with the Southern Cross Media since 2002 leading radio and TV sales.

As a result of Simpson’s move, Cathy Thomas has been appointed national sales director for SCA. Currently director of radio sales, Thomas has been with the business for 18 years and will now lead sales strategy for metro and regional radio and TV.

Simpson said in a statement: “There already exists an excellent culture of openness and cooperation across the company as well as a burning desire to develop the best possible content and ideas by investing in the best talent in the business – both on air and off air. The Sydney leadership team has done an outstanding job of producing media firsts in entertainment and I am thrilled to be part of this group going forward.”

SCA CEO Rhys Holleran said: “These announcements strengthen what is already an incredibly talented management team and further highlight the benefits of integrating two successful media companies.”

Ashley Howden, who was appointed MD in July last year when Commercial Engine axed its commercial team and let go of MD Piers Hogarth-Scott, has now left the company.

Prior to Hogarth-Scott, Michael Gethen ran the company as CEO when company founder Brandon Saul stepped back from operations.

Howden joined the company in 2009 as director of sales and marketing.

Community Engine is an enigmatic company of 50 staff that has continually changed its offering since it launched three years ago, with building websites its main source of revenue.

The launch of its new invitation-only e-commerce platform will be the culmination of three years of product development.

In a statement to Mumbrella, David Pullini, Community Engine’s executive chairman, said:

The soon to be released community engine platform is a very simple community based commerce tool – a personal community noticeboard and newswire system that will help small business and community organisations connect and transact with their customers and members… it’s an innovation only social commerce platform for everyday life in the village… people powered commerce at its simplest.

We’re looking to lifting the lid later in March. As is the case with most startups we’ve had our fair share of twists and turns – but we’ve learnt a hell of a lot along the way, and we’ve poured it all into the new platform. Having started life as a digital services agency with a specialty in social networking and community building this is really just a natural next step forward for us – an opporunity to share our passion for community building with a wider audience.

The platform we now have was only possible through the contribution of many passionate folk – from the idea stage through market testing, learning, product pivots and the final finessing of the platform. With the basic platform now in place the focus has nove moved to marketing and execution.

There are no immediate plans to replace Howden.

Tuesday’s episode took 1.48m – around 37,000 more than last week – which took 1.44m.

The show was second over all, and across the key demos, 16-39, 18-49 and 25-54. It peaked at 1.77m.

My Kitchen Rules, also on Seven at 7:30pm, was on top of last night’s shows with a strong showing of 1.68m and a peak of 2.25m. It won all key demos except for the 55+ category.

For Nine, new comedy 2 Broke Girls, which aired at 8pm against My Kitchen Rules, rated 10th in total viewers with an audience of 816,000, down on last week’s debut of 984,000.

The show was third across the demos 16-39, 18-49, 25-54, rating 313,000, 467,000 and 480,000 respectively.

It was the best performer in Nine’s prime time comedy line-up that included back to back episodes of The Big Bang Theory from 7pm in 11 and 12 spot, and Two and a Half Men in 13 and 14 which went out at 8:30pm against Packed to the Rafters.

Elsewhere, NCIS at 8:30pm was Ten’s best performer of the night placing ninth in total viewers with 847,000.

The show was also ninth in Ten’s target demo of 16-39, while Biggest Loser, which was 16 in total viewers, jumped to sixth place in the 16-39 demo.

ABC News was the public service broadcaster’s best performer, placing 7th in total viewers – but first place for viewers 55+.

A repeat of Who Do You Think You Are? was SBS’s number one show for total viewers placing 28th over all.

 Tuesday’s night’s top shows:

1. My Kitchen Rules  Seven  1.682m
2. Packed to the Rafters  Seven  1.481m
3. Seven News  Seven  1.176m
4. Today Tonight  Seven  1.030m
5. Nine News  Nine  1.016m
6. Home and Away  Seven  0.967m
7. ABC News  ABC1  0.946m
8. A Current Affair  Nine  0.902m
9. NCIS   Ten  0.847m
10. 2 Broke Girls  Nine  0.816m
11. Big Bang Theory-Tue  Nine  0.776m
12. Big Bang Theory-Rpt  Nine  0.725m
13. Two and a Half Men  Nine  0.706m
14. Two and a Half Men-ep2  Nine  0.725m
15. 7:30 Summer edition  ABC  0.666m

Derek Wright, SA Health’s executive director of Mental Health and Substance Abuse, said: “We anticipate that the far-reaching scope of this campaign will spread the message of understanding and help South Australians better empathise with those around them.”

The campaign will be running across press, outdoor and online.

Credits:

Amanda Stewart – Senior Communications Advisor, SA Health
Michael Sequeira – Creative
Malcolm Maclean – Writer
Lauren Mestichelli – Business Manager
Jane Orchard – Group Business Director
Chantelle Edwards – Agency Producer
Andrew Nowrojee – Director
Beatrice Masia – Producer, Open Space Productions

For the first time, NRL is using social media to engage with fans, with the campaign involving the sport’s Facebook page.

The campaign will also have a heavy presence on outdoor, with key sites including at the Sydney Domestic Airport and a super-site on the M4 motorway near Parramatta. Outdoor executions – which will be erected on Saturday – include goal posts.

Retail advertising, experiential marketing, radio, press and mobile advertising will run in support, with the TV ad running in NRL stadia.

“Rugby League fans embraced the campaign last year which is evident with increased crowd and TV numbers, while Bon Jovi’s universal appeal made it possible to engage a wider entertainment audience,” said Paul McKay, MD of MJW, the agency behind the campaign.

“The success of last year’s campaign show’s that this concept has longevity and the ability for us to create brand equity for the NRL via a campaign which hits both the hearts and the mind’s of rugby league fans,” he added. “This year’s campaign is about showcasing all the game stands for by broadening its appeal to connect with people beyond the TV screen and in stadium.”

Credits:

• Scott Patterson: Director
• David Miley: Art Director
• David Holmes: Audio
• Lucy Cunningham: Account Director
• Tristan Hay: Consultant

The announcement from ABC:

The ABC’s Head of Current Affairs, Denise Eriksen, has today tendered her resignation for personal reasons.

“The recent successful launch of two new business programs and the appointment of a new Executive Producer for 7.30 means my immediate work is complete and it’s an appropriate time for me to leave,” said Ms Eriksen. “I’ve relished working with the amazing team in ABC Current Affairs – on television and radio. They are second to none in bringing the stories Australia needs to hear to our audiences – professionally and with dedication and determination. Long may that continue and I wish them all good things in the future.

“But for now, events in my personal life mean that the time is not right for me to continue in this job. I’ve had eight fantastic years in senior executive positions both here at the ABC and at SBS, but it’s time now to explore other options for my professional life – including those which allow me to work again at the coal face of content creation.”

Denise returned to the ABC in 2010, initially helping relaunch 7.30 and then leading the current affairs stable of programs across radio, television and online. She helped guide the changes to ABC News business coverage, including reformatting Inside Business with Alan Kohler, and working with the business team and ABC News 24 to developThe Business with Ticky Fullerton.

“I want to thank her for her contribution to ABC News and for the drive, energy and commitment she has shown over the past 18 months,” said Director of ABC News, Kate Torney. “Denise brought wide-ranging experience to the role and injected a great deal of energy into the job of leading our talented current affairs teams. I wish her all the very best for the future.

Denise will leave the ABC on March 30, 2012.

Russell, who was also formerly CIO at Fairfax Digital, joins the digital leadership team at Salmat Digital. He will report to Nick Spooner who joined Salmat Digital as CEO from Ten in June last year.

Spooner said in a statement: “Paul has over 10 years of leadership experience in the fast-evolving digital sector. His deep knowledge, passion and extensive commercial experience will help strengthen our operations to ensure we consistently deliver a high return on communication for our customers.”

Salmat Digital was formed in September last year after an acquisition spree by its owner. The company now owns digital assets including Be Interactive, C4, MessageNet, Returnity, Lasoo and Roamz, which was named in the BRW top ten start-ups earlier this month.

Despite a slating from creatives, the Coles campaign, which has included cheesy reworkings of Petula Clarke’s Down Town as Down Down and Normie Rowe’s Shakin’ All Over as No Added Hormones, along with celebrity appearances from the likes of The Wiggles, has led to record sales for Coles.

Woolies marketing boss Luke Dunkerley was speaking at a marketing outlook breakfast organized by the AFR and Nine Entertainment Co.

Asked about the role of traditional media in the advertising mix, Dunkerley said: “If our major competitor did not have TV to use, we’d be in better shape. There’s no doubt they’ve used TV very effectively.”

Later, Dunkerley was asked about perceptions that momentum lay with Coles. He conceded: “They’ve earned it. They’ve done quite a thorough job in marketing and used some techniques we were all quick to point to as infantile. But they’ve worked. The Wiggles are infantile but they work.”

Dunkerley said that Coles had also improved their stores themselves. He said: “They’ve taken what was a really poor business and (turned it round). On top of that, they had some very focused, very effective marketing and gone to places where we’ve never been before.”

Interpublic Group’s UM, which has held the government’s media account since 2002, will handle the government’s media planning and buying up to 2014. The decision was made by the Australian Government’s Department of Finance and Deregulation.

Mat Baxter, CEO of UM Australia, said in a press release: “We will continue to perform at the highest levels and deliver superior outcomes in our tasks ahead for the Australian Government.”