Lagana, most recently comes from Goodby, Silverstein & Partners San Francisco where he was associate creative director on accounts Nintendo, Chevrolet, Adobe, Google Plus and Hewlett Packard.

Leo Sydney’s chief creative officer Andy DiLallo said: “It gives me great pleasure to add Vince to the ranks. He is unquestionably one of the best talents in the industry today.

Lagana’s position is a new role, a spokesperson told Mumbrella, and comes as a result of company growth.

In 2010-11 while at Saatchi’s Sydney, Lagana won five gold lions at Cannes, three gold at Spikes and a D&AD pencil for the Toyota Border Security campaign.

DiLallo added: “I look forward to seeing what surprises he and his new partner, Grant McAloon, will have in store for us. It isn’t often you get to pair such outstanding talents together. As a matter of fact, I think I’m going to start calling them the Avengers. It truly is a great day for Leo’s.”

People can relax on beanbags in the space, while listening to artists who feature at the festival on wireless headphones.

The execution was created by outdoor ad company oOh! media and follows a similar experiential campaign by rival outdoor firm JC Decaux for NRMA insurance in February this year.

Matt Boyd, GM, oOhfactor!, said: “The sound lounge is a great way to give the community access to local artists and strengthen brand ties with 16 to 24 year-olds, while enabling the People’s Choice Credit Union to leverage their sponsorship of Bass in the Grass.”

Speakers include Matt Barrie, CEO of Frelancer.com; Simon Moss, CEO of image marketplace Image Brief; John Kane, the founder of Idea Gallery; and Jason Sew Hoy, COO of 99 Designs.

Freelancer.com was founded by Barrie in 2009. It claims to be the largest outsourcing and crowdsourcing marketplace in the world, with more than 3 million users and presence in over 240 countries and regions. Last month Barrie was named on Men’s Style’s Men Of Influence list.

Image Brief was created by Simon Moss, a former national sales manager of Bing, in January this year. it claims to be “a world-first online marketplace connecting creative professionals to a global network of high-quality professional photographers and content partners. Buyers post a brief for an image requirement and photographers respond with images tailored to the buyer’s request.”

Kane, a former partner in celebrated but now defunct Aussie agency Happy Soldiers, created Idea Gallery earlier this year as a place for creatives to submit ideas that brands can buy.

99 Designs, based in Melbourne, crowd sources design projects by running contests based on design briefs.

However, not everybody  believes that crowd sourcing is good for the industry. For balance, we’d like to include one of those sceptics on the panel.

If you’d be prepared to argue a case against the wisdom of crowds, Mumbrella would like to hear from you.

Please email conference producer Denise Jinks at denise@focalattractions.com.au.

Mumbrella360 takers place at the Hilton Hotel in Sydney on June 6 and 7. Tickets for Mumbrella360 are available on the conference website.

The match – which aired on Nine – took 2.51m viewers across the five city metro markets, according to preliminary ratings from OzTam.

The result was the best the first match has performed since the introduction of OzTam in 2001.  Last year’s first game took 2.227m.

The post-match wrap up rated 2.009m, although it wasn’t aired in Adelaide. The pre-match show which didn’t air in Perth or Adelaide, took 1.565m viewers.

For Ten, Masterchef, rated 0.975m, Offspring 0.726m and The Good Wife 0.445m.

In Sydney and Brisbane, Seven saved Australia’s Got Talent for Thursday night, instead airing Border Security at 7.30pm which took 0.341m. The Force at 8pm took 0.242m while Castle totalled 0.463m.

Across Melbourne, Adelaide and Perth, primarily non-league supporting states, Australia’s Got Talent at 7.30pm took a total of 0.547m.

Seven News was fourth for the night with 1.399m viewers across the five city metro, followed by The Block with 1.354m viewers.

Wednesday’s top 15 shows:

1. State of Origin – Match Nine 2.510m
2. State of Origin – Post-Match Nine 2.009m
3. State of Origin – Pre-Match Nine 1.565m
4. Seven News Seven 1.399m
5. The Block Nine 1.354m
6. Nine News Nine 1.285m
7. Today Tonight Seven 1.233m
8. A Current Affair Nine 1.170m
9. ABC News ABC 0.998m
10. Masterchef Ten 0.975m
11. Home and Away Seven 0.897m
12. The Big Bang Theory – Episode 1 Nine 0.812m
13. Offspring Ten 0.726m
14. Hot Seat Nine 0.721m
15. Ten News Ten 0.713m

Wednesday’s channel share:

1. Nine: 35.8%
2. Seven: 17.0%
3. Ten: 13.9%
4. ABC1: 8.5%
5. SBS1: 3.9%
6. 7TWO: 3.5%
7. Eleven: 3.5%
8. 7mate: 3.0%
9. GO!: 2.6%
10. ABC2: 2.6%
11. Gem: 2.2%
12. One: 1.4%
13. SBS2: 0.9%
14. ABC News 24: 0.7%
15. ABC3: 0.6%

Greenpeace’s ‘The colonel’s secret recipe’ culture jam urges consumers to put pressure on KFC owner Yum! Brands to change the source of paper it uses.

According to Greenpeace, APP uses timber from Indonesian rainforest that is threatening animal species such as the Sumatran tiger and orangutans with extinction.

The website kfc-secretrecipe.com invites people to choose a KFC character to represent a ‘revolt’ against the fast food brand, which they can share on their Facebook page or Tweet.

The more a ‘revolt’ is shared, the higher it figures in a table of Greenpeace’s ‘Top revolts’. If a participant features in a table of the ‘Top 10 revolts’, they win a T-shirt.

The site also gives people the option to read the full report on KFC and deforestation and more on APP’s deforestation activities.

KFC Australia’s chief supply chain officer Michael Clark, told Mumbrella in a statement: “All of KFC Australia’s packaging is sourced from sustainable timbers grown locally and overseas. None of KFC Australia’s packaging is sourced from Asian Pulp and Paper.”

APP issued the following response:

Asia Pulp & Paper (APP) Response to the Greenpeace KFC Campaign In its latest report Junking the Jungle, Greenpeace has yet again mislead the public regarding the facts about Mixed Tropical Hardwood (MTH). The truth is the presence of MTH fiber says nothing about whether the product is sustainable or not.

It is perfectly possible for MTH fiber to come from legal and sustainable sources. In fact, independent testing done by Covey Consulting in Australia

Last year showed that MTH fiber was present in many products which were approved by the Forest Stewardship Council (FSC) under its ‘Mixed Source’ Certification.

MTH can be found easily in recycled paper, or it can come from the legal and sustainable harvesting of trees in primary rainforest. It can also come from tree residues that are cleared, after forest area has become degraded, logged over or burned, as part of a sustainable development plan.

You can find MTH, referred to as ‘rainforest fiber’ by Greenpeace, in everyday life. You can find it in your house flooring, furniture, wooden decoration, toys, musical instruments as well as numerous other items. As far as APP products are concerned, MTH does NOT come from the felling of virgin tropical rainforest trees in Indonesia.

APP has strict policies and practices in place to ensure that only residues from legal plantation development on degraded or logged‐over forest area and sustainable wood fiber enters the production supply chain. Just last week, APP announced an enhancement to its environmental strategy, by adopting the internationally accepted standard of High Conservation Value Forest (HCVF), with a view to conserving more of Indonesia’s precious natural resources.

APP is already taking steps to operationalize this globally accepted environmental and social standard developed by the HCV Resource Network.

Our announcement was welcomed by the Government of Indonesia, environmentalists and industry stakeholders alike. We deeply appreciate their support as we take these critical steps to evolve our business to further protect HCVF, including our commitment to suspend all natural forest clearance on our owned concessions on June 1, 2012.

APP deplores this distortion of the facts by Greenpeace. We are asking that Greenpeace stops portraying Indonesia and its leading companies as the villains in the fight against climate change at a time when our Government and the rest of Indonesian society are making huge efforts to preserve our rainforests and reduce greenhouse gas emissions substantially over the rest of this decade.

The paper company, known locally as Solaris, has engaged in an ongoing PR battle with Greenpeace, which culminated last year in Solaris employees abusing a Greenpeace staffer in the comment thread beneath a story about APP on Mumbrella.

The idea behind the ads is that peoples’ moods, occasions, relationships and even the weather affect what and how we eat.

The ads were shot by director Patrick Hughes of Finch who used a variety of cameras – a 35mm, anamorphic, 16mm on a Bolex, digital HD and an iPhone, mixed in with stock footage.

To complement the different stories, three individual music tracks were used, including an original recording of a 1928 blues standard, Fishin’ Blues by Henry Thomas.

Credits:

Agency: Colenso BBDO and .99
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Team: Victoria Daltrey & Will Bingham
Group Account Director: Jillian Stanton
Client Services Director: Jarad O’Hara
Planner: Katheryn Thomas

Agency Producer: Jen Storey
Production Company: Finch
Production Company Producer: Karen Bryson, Nikki Walker
Director: Patrick Hughes
Sound Design: Franklin Road
DOP/Cinematographer: Jeremy Rouse
Editor: Adam Mills
Online Editor: Richard Betts
Post Production: DigiPost
Music – Artist/Title: Henry Thomas/Fishin’ Blues, Ash Grunwald/Walking,
Silversun/LazyEye

The “Can’t” teaser campaign kicked off the weekend, with online ads, a Twitter profile, outdoor and ambient stunts building up to a reveal this weekend.

Despite some initial speculation that Westpac was behind the campaign, CommBank has since emerged as the favourite partly because timings work, with a new ad agency in M&C Saatchi and a relatively new chief marketing officer in Andy Lark.

Heritage Bank was the first brand to try to join the conversation, buying Google search terms around the word “Can’t”.

Today ANZ Bank joined in, with the brand’s Twitter profile joining in on the #CANT hashtag being promoted by the WhatIsCan’t account.

This afternoon ANZ tweeted messages about its services using the #CANT hashtag.

It is not the first time that major banks have gone head-to-head on Twitter. When NAB launched its “Breakup” campaign with the other banks in February 2011, it began with a single tweet, that appeared to be a mistake, intended for a staffer’s personal account.

Westpac was hoaxed into joining in, based on having had a similar mistweet from the brand itself.

The Cock Up Confessional is being curated by creative agency The Works, with the most insightful, and amusing, confessions being played to delegates as one of the final sessions of the conference.

Marketing cock ups – and how to learn from them – will be discussed by a panel featuring Ray Noble, brand director of Beam Global Australia; Nick Stace, CEO of consumer organisation Choice; Anthony Gregorio, group CEO of Euro RSCG Australia and Jon Bradshaw, brands director of Lion. The session will be moderated by Damian Pincus, creative partner at The Works

All of those recording Cock Up Confessional videos will be asked two questions: “What’s your biggest Marketing cock up?” And “What did you learn from this cock-up?”

Early cock up contributions come from Mark Holden, global strategy director of PHD Worldwide; The Agency Register’s Peter McDonald; Simon Corah, CEO of Growth Mantra:

As well as at Mumbrella360 itself, guests at a speakers drinks party as part of Vivid Sydney next week will be asked to share their confessions.

Details of the program for Mumbrella360, which takes place on June 6 and 7, along with ticket details, can be found on the Mumbrella360 event website.

The deal saw 163,093 $2 seven-inch Pizza Mias sold in a week on LivingSocial Australia’s website.

The Hungry Jack’s deal offered Scoopon’s 2m subscribers a $2 Whopper and fries meal deal through its coupon deal.

However, LivingSocial claims its Pizza Mia deal outdoes the Scoopon Hungry Jack’s offer, since its own deal required consumers to commit to the offer in advance, not just download a coupon with the option not to redeem it.

Adam Rigby, executive GM of LivingSocial Australia and New Zealand said: “LivingSocial’s Pizza Hut deal was so compelling that Australians opened their wallets, not just clicked to download, showing their commitment to redeem. A seven-inch pizza for just $2.00 is what inspired such an exceptional response.”

He added: “With 163,093 pizzas sold nationally, this is Australia’s best group buying deal. The success of the offer shows that Australians are very much motivated by exciting deals at great prices. We’ll be continuing to offer more great deals in the future.”

The LivingSocial Pizza Hut voucher was redeemable when ordering through pizzahut.com.au for orders picked up from Pizza Hut restaurants.

In the video, the lollipop ladies block the path of passers-by in a city believed to be Perth.

The video was emailed to Mumbrella journalists this afternoon with the subject line ‘Can’t get through? with a link to the campaign website www.whatiscant.com.

Klick boss Kim McKay

Australian PR shop Klick Communications has launched an office in the US.

Based in Los Angeles, the office will be set up by the Klick’s founder Kim McKay, who will work with US-based PR executive Charlotte Crivelli.

Crivelli has worked with clients such as Bloomberg, Intel, iRobot, Adobe, Palm and Ralph Lauren.

McKay will continue to run Klick’s Sydney office, but will be “making regular visits to the US to promote the launch”.

She said: “Klick was named one of the top 25 start ups in Australia, we’ve worked with more than 30 of the country’s top brands and we are excited to replicate this tremendous success in the US.”

Klick established a presence in the US previously through video blogger Scotty Iseri. Although Iseri now has a job elsewhere, he will continue to provide content for Klick, McKay said.

The session, moderated by Mumbrella’s Cathie McGinn, will attempt to cover off 100 facts in 100 minutes.

The so-lo-mo session will feature a heavyweight panel of Stuart Spiteri, chief operating officer of News Digital Media; Ben Cooper, digital director at ad agency The Monkeys; and Kat Thomas, CEO of PR agency One Green Bean.

The aim of the discussion is to allow to delegates get up to speed in key digital developments, and provide them with enough information to know where to go next in developing their own brand strategies.

Contributors to the session will include Mandi Bateson, head of social media at Mindshare; Rachel Beaney, head of social media at Channel Ten; Evan Reas, CEO of Circle; Sally O’Donoghue, manager, iview and internet broadcasting at the ABC; and Jonathan Barouch, founder and CEO of mobile app Roamz.

Mumbrella360 takes place on June 6 and 7. Further details and tickets are available on the Mumbrella360 website.

McLean: 15-year Microsoft veteran

Senior Microsoft marketer David McLean has resigned after 15 years with the company.

McLean is to leave his post as director of Microsoft’s consumer channels group to ‘pursue other interests’. The search is on for a replacement.

A statement to Mumbrella read: “Microsoft can confirm that after 15 years with the business, including the past year as Consumer Channels Group (CCG) lead, David McLean has made the decision to leave the business to pursue other interests. He has made a strong contribution to the business and we wish him well for the future. The CCG business will report directly to Microsoft Managing Director, Pip Marlow, until a new appointment has been made.”

In the role, McLean led strategy for Windows PCs, Windows Phones, Xbox 360, Microsoft Office and Microsoft keyboards through telco, online and retail channels.

When he took the job late last year, it was a new role, with the tech giant’s retail, distribution and mobile operator teams all reporting into McLean.

During his 15 year stint with the company, McLean has filled a number of roles including entertainment and devices regional director, Australia and New Zealand and regional group manager Xbox sales and marketing.

Reid (left) and Lockwood

One of the best known operators among Australia’s online sales houses is to step down from the company he founded more than a decade ago.

Andrew Lockwood co-founded PostClick in 2001. The company was acquired by Komli Media two years ago.

He will leave the company next month, handing the MD role to Andrew Reid.   

Reid has been VP of data solutions at Komli since late last year. Prior to that he headed Komli’s ViziSense, which made an unsuccessful attempt to win the IAB online audience measurement tender.

Prior to that Reid was MD of music industry business Peer Group for two years. He was in a management role at Blue Freeway before that.

Today’s announcement said that Lockwood would be taking “an extended break” but might return later in an advisory role.

Reid said: “Andrew has made an enormous contribution to the online advertising industry in Australia. He created an innovative, agile and very successful ad network. And we look forward to seeing the next chapter in his career.”

The announcement comes a few days after PostClick announced the opening of a Brisbane office run by long time staffer Carla Zipper.

Baz Luhrmann’s 3D interpretation of F Scott Fitzgerald’s The Great Gatsby has debuted on YouTube and Apple Trailers this morning.

The film received a reported $10-12m rebate to shoot in NSW by the NSW Film & Television Industry Attraction Fund.

With a budget of an estimated $127m, the film was shot Sydney’s Fox Studios involving a key Australian crew of creative’s including Luhrmann’s Oscar winning wife Catherine Martin as both producer and production/costume designer, producer Anton Monsted, editor Jason Ballantine, screenwriter Craig Pearce, as well as Kiwi Simon Duggan, with hundreds of extra crew and cast employed.

As well as an international cast that includes Leonardo DiCaprio as Jay Gatsby, Carey Mulligan as Daisy Buchanan and Tobey Maguire as Nick Carraway there is a strong Australian cast including Joel Edgerton as Tom Buchanan, Isla Fisher, Gemma Ward, Jason Clark, Jack Thompson and Vince Colosimo.

The film is due for release on 10 January 2013 in Australia.