Movies, Music, Marketing, Martial Arts & the Muse

The Trolley Problem

natesanvinod@gmail.com (Vinod Natesan) — Sun, 26 Oct 2014 09:19:00 -0700

The trolley problem and the doctrine of double effect

This one caught my attention. It is a conundrum and has to do with choices we may have to make. At the end of it you realize that everything, including morality, is relative.

Rags to Riches. Inspiring Stories. Labourer to Lordly Status

natesanvinod@gmail.com (Vinod Natesan) — Mon, 25 Aug 2014 21:50:00 -0700

Labourer to Lordly Status

The Ice Bucket Challenge. Lessons in Social Media Use.

natesanvinod@gmail.com (Vinod Natesan) — Thu, 21 Aug 2014 02:28:00 -0700

While the jury is still out on what the I ce Bucket Challenge does for the research and cure for ALS, it offers a lot of lessons on using Social Media.Ice Bucket Challenge and lessons on Social Media Use.

Some more on the Ice Bucket Challenge.Some More on the Ice Bucket Challenge

The Balanced Score Card. Courtesy the Harvard Business Review.

natesanvinod@gmail.com (Vinod Natesan) — Thu, 21 Aug 2014 02:21:00 -0700

The Balanced Score Card as a strategic management tool.

My Life Song

natesanvinod@gmail.com (Vinod Natesan) — Thu, 14 Aug 2014 10:41:00 -0700

Emily Bronte put it beautifully and the poem has always echoed in my heart...

"Often rebuked, yet always back returning

To those first feelings that were born with me,

And leaving busy chase of wealth and learning

For idle dreams of things which cannot be:

To-day, I will seek not the shadowy region;

Its unsustaining vastness waxes drear;

And visions rising, legion after legion,

Bring the unreal world too strangely near.

I’ll walk, but not in old heroic traces,

And not in paths of high morality,

And not among the half-distinguished faces,

The clouded forms of long-past history.

I’ll walk where my own nature would be leading:

It vexes me to choose another guide:

Where the gray flocks in ferny glens are feeding;

Where the wild wind blows on the mountain side.

What have those lonely mountains worth revealing?

More glory and more grief than I can tell:

The earth that wakes one human heart to feeling

Can centre both the worlds of Heaven and Hell."
Emily Bronte

Memorable Speeches. Indian Parliament

natesanvinod@gmail.com (Vinod Natesan) — Sun, 10 Aug 2014 01:53:00 -0700

The Indian Parliament rarely witnesses speeches and communication that makes its voter's proud. Here are a collection of those rare moments.

Memorable Speeches. Indian Parliament.

Innovation in Action. Ravi Shankar and his intelligent wheel chair.

natesanvinod@gmail.com (Vinod Natesan) — Wed, 23 Jul 2014 10:33:00 -0700

Read more about this young engineer from Coimbatore, India, who designed possibly one of the most useful devices for those who are physically challenged and have to use a wheel chair. He seems to have an appetite for innovation and projects he works on are all relevant and have huge social benefits. These include projects to reduce transportation losses incurred in marketing of fruits and vegetables, monitoring gas, water and electricity consumption at homes online and making payments vide the same medium,security applications at homes and industries...the list goes on
Where does this appetite come from ? He says, "The most important thing is to understand the pain of others and take it up as your own. Believe that every problem has a solution."
He sums up his approach thus, "Spend some time thinking of the possible ways to solve it. Analyze the merits and demerits. The scope of any innovation revolves around cost, performance and utility. The solution’s simplicity is its essence.”
Innovation in Action. Ravi Shankar and his intelligent wheelchair

Smart Marketing Campaigns of 2014

natesanvinod@gmail.com (Vinod Natesan) — Sat, 19 Jul 2014 07:25:00 -0700

Smart Marketing Campaigns- 2014

Update on Elements Homestead Products Pvt Ltd

natesanvinod@gmail.com (Vinod Natesan) — Sat, 12 Jul 2014 05:13:00 -0700

12^th July 2014

Dear All

At some point in time I may have contacted you with regard to a project I was doing for Elements Homestead Products Pvt Ltd. Please be advised that the said assignment was stopped after a commercial dispute and I am no longer responsible for the work being released, including the facebook page and other digital assets created and some of which are currently in existence. I am also not responsible for claims regarding fair trade practices and organic farming made through these digital assets and on social media during my contract period.

Enquiries and proposals made for this project are also now null and void.

An FIR ( 530/14)has been registered by the Kasaba Police Station , Calicut at the 1^st Class Judicial Magistrates Court No 3 ,against Mr Tomy Mathew Vadakancheril , the MD of Elements Homestead Products, Mr Lijin Jacob Tom, the Manager at Elements and Mr Anup Nair, an IRMA Alumni and CEO of Local Economic Development Society, Cochin, under Sections 406( criminal breach of trust),420( cheating) of the IPC read with Section 34 of the IPC ( common intent). This was further to my complaint to the Commissioner of Police Calicut and a fortnight long preliminary investigation by the ACP Crime Detachment of the Calicut Police into the same.

Legal notices from lawyers are also being exchanged under the civil procedure code for recovery of dues and damages caused and is being progressed to final litigation.

The matter is sub-judice and I do not wish to make any comments on the parties involved. I am informing you of this development to close the loop that was opened and to prevent any miscommunication or false beliefs you may have regarding my current projects.

Regret the inconvenience caused.

Vinod Natesan

Mayan Consultants International

Mumbai

Using Linkedin Better

natesanvinod@gmail.com (Vinod Natesan) — Fri, 31 Jan 2014 07:33:00 -0800

Informative link on how to use Linkedin better.Using Linkedin Better

INDIAN MEDIA : HAS EDITORIAL ALSO BECOME ADVERTISING SPACE?

natesanvinod@gmail.com (Vinod Natesan) — Wed, 29 Jan 2014 04:39:00 -0800

In media classrooms one always distinguishes advertising from public relations by underlining the fact that advertising is a paid form of endorsement through mass media, while public relations is unpaid. In fact it is taught that public relations may include an organization or an individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. Nowadays though, such definitions look outdated, anachronistic and may even end up as misinformation.
Stories of "paid news" has been doing the rounds since the beginning of the millennium and towards the end of the first decade, the issue has come out into public domain.The links attached below therefore may not shock people, but it provides us with an understanding of the scale and dynamics of this disease.
Paid News in Indian Media

Indian Media Highs and Lows

How to become famous in India

The surge of news channels and launch of newspapers by politicians, industrial houses, businessmen suddenly seems to make sense and falls into a clear pattern. Not surprising that even in social media also, we will see "paid internet users" publishing content and possibly internet real estate/media owners manipulating algorithms to ensure that a certain point of view prevails.

I suppose we now have to consume all forms of media with a large pinch of salt!! Hopefully blood pressures will not go up too much as a consequence!!!
Ends.

Amazing Photos

natesanvinod@gmail.com (Vinod Natesan) — Wed, 22 Jan 2014 02:20:00 -0800

Amazing Timing, Amazing Photos.

Psephology: Indian Elections. Delhi 2014. Analysis of Voter Behavior.

natesanvinod@gmail.com (Vinod Natesan) — Tue, 21 Jan 2014 05:54:00 -0800

An interesting analysis of Delhi election results. Psephology is a great way of explaining voter behavior. Interesting too, that most political parties in India now have backroom analysts armed with computers to analyze trends and use digital marketing agencies.
Delhi Election Analysis 2014

Rags to Riches. Inspiring Stories

natesanvinod@gmail.com (Vinod Natesan) — Tue, 7 Jan 2014 21:31:00 -0800

Rags to Riches Stories

Trends in 2013. Collection of links

natesanvinod@gmail.com (Vinod Natesan) — Sat, 28 Dec 2013 22:53:00 -0800

Internet Trends.

http://socialmediatoday.com/irfan-ahmad/2028196/internet-marketing-trends-and-tactics-2014?goback=.gde_3044917_member_5822341505766944771#!

Retail Branding

http://www.linkedin.com/groups/Why-do-Retailers-Continue-Compete-3044917.S.5822341505766944771?view=&gid=3044917&type=member&item=5822341505766944771

AdGully Trends in advertising and mobile advertising. India 2013.

http://www.adgully.com/13-events-bidding-adieu-to-2013-56417.html

http://www.adgully.com/agvoice-2014-mobile-advertising-trends-forecast-56408.html

Viral Videos of 2013

http://in.screen.yahoo.com/storyfuls-review-viral-videos-defined-101629650.html

HOUSEWIFE HITS HEADLINES. GIVES IT LEFT,RIGHT, LEFT, TO THE LEFT.

natesanvinod@gmail.com (Vinod Natesan) — Fri, 27 Dec 2013 09:38:00 -0800

HOUSEWIFE HITS HEADLINES. GIVES IT LEFT,RIGHT, LEFT, TO THE LEFT PARTY.

This is an interesting article of how a housewife took on the might of the Leftist parties in Kerala and give them a sound tongue lashing.

Housewife scolds Left Leaders.. http://youtu.be/h2OMKdD4yvk

What she said was in typical, no holds barred, Trivandrum slang“ You Communist party people ( sic) came to all our houses and collected Rs 100/- each. For what? To block the road we use? “

The Communist party leaders responded “It is for the people that we are protesting”

The reply came” Which people? What people?( sic).” “When 10 and 12 year old girls are harmed, you don’t have time to protest” “what are you protesting against?”

The CPM party responded “Against the Chief Minister”

And the tirade continued “ Let him rule, we elected him for 5 years” “Why are you troubling us, why are you blocking our road and right of passage, it is because of you people( sic) that the police have kept barricades”?

At this the Left party quickly shifted the focus and vent their spleen on the policemen asking them to give right of way to the lady!!!

The news went viral in Trivandrum and by nightfall she was declared a heroine. “Veer Vanitha” or “valorous one” became her nickname!

Kochouseph Chitilapally, the owner of V Guard brand of electrical appliances gave her an award of Rs 5 lakhs for showing exemplary courage and for voicing what nearly everyone wanted to say, but never had the courage to do so.

http://www.firstpost.com/politics/housewifes-anger-on-left-leaders-keralas-aap-moment-1285881.html

http://ibnlive.in.com/news/kerala-housewife-takes-on-left-workers-laying-siege-to-cms-house/439371-62-126.html

Discussions on LDF strike. Kochouseph Chitilapaly, LDF, Kadakampally Sundaresan http://youtu.be/tx9SGnYEavA

The rather clue less Left Front party leaders responded in the way that is now characteristic of them. They accused her of being a worker of the Opposition!!! Not surprisingly some unknown people damaged agricultural property at her house!!

Leftists lambasts housewife: http://www.youtube.com/watch?v=tx9SGnYEavA

Property damage at her house: http://youtu.be/CzZ0yycNOC8

And life goes on in God’s own country!!!

Caveat Emptor. Star Health and Allied Insurance Co Ltd.

natesanvinod@gmail.com (Vinod Natesan) — Thu, 19 Dec 2013 05:47:00 -0800

This is for the benefit of Indian citizens who avail of medical insurance.

I had recently taken an Individual Medical Insurance from Star Health Assurance vide their agent in Mumbai, India. This was to oblige an agent of theirs who was very helpful to me with regard to purchase of some consumer electronic items and their repairs.

I was covered by a medical insurance taken through Oriental Insurance Company for the past three years. I decided to discontinue that and shifted to Star Health Assurance on his request and advice, since I was told that the Star Health policy was cashless and accepted at Hinduja Hospitals where I had been for my medical checkups. The cover was for Rs 300,000/-(Rupees Three hundred thousand only).

One year passed and this year, in September 2013, I renewed it for Rs 5,00,000/- ( Rupees Five Hundred Thousand only). I have never been hospitalized and have no diseases as indicated in my medical records. The company mentioned that I would be entitled to a no claim bonus. This meant that my policy would be for Rs 5,75,000/-( Rupees Five Hundred and Seventy Five Thousand Only). Now, when the policy came to me, there is no mention of any No Claim Bonus and the policy was not the formal contractual document that is provided, but a single sheet of paper called a schedule which mentioned the cover amount at Rs 500,000/- ( Rupees Five Hundred Thousand Only).

My repeated requests for a revision of the documents went unheeded for two months and even after I approached a senior manager of Star Health by the name of Tarakeshwar Mishra, who argued in my favor. The response was lukewarm. I got a letter vide email, which was titled "endorsement" and mentioned some amounts which included Rs 515,000 and also Rs 10,00,000/-.

This did not make any sense and I approached the IRDA Ombudsman. The Ombudsman did not respond for a fortnight or so and I called them up. They responded on the second call and a token number was given. The response from Star Health to this is attached below. It is ridiculous for the following reasons:

It has been sent by courier and states that I did not register my email id in my complaint with the IRDA.This is a blatant lie. The complaint itself was filed from my email id to the IRDA and forwarded by them. Star Health themselves had been corresponding with me vide my email id!!
Secondly they claim that "due to some technical problems, the no-claim bonus is not getting reflected in the policy"!!! This raises the question of whether Star Health Assurance is actually qualified to be a medical insurance provider? If they do not have the systems to identify policies accurately, the amount insured correctly, how can they process cashless payments to policy holders?
I think Mr T.S. Vijayan should suspend their license till they are ready to function with all their systems intact and functional. Else the company will be violating recent Supreme Court Judgements regarding provision of medical insurance beneifts.

The Murky Mysteries of Mahindra Park Ghatkopar West, Mumbai, India.

natesanvinod@gmail.com (Vinod Natesan) — Mon, 16 Dec 2013 01:18:00 -0800

This is a social media experiment. I purchased a flat in Mahindra Park towards the end of 1997. Sixteen years later, I find that there are some serious problems there which need to be solved urgently. It cannot be done by a single person, and I believe social media may provide the answers.

Please find enclosed the gist of the story at Mahindra Park Ghatkopar which I have christened "The Murky Mysteries of Mahindra Park". I have provided links to a blog I created specifically to load documents and evidence regarding this story. Trust this is of use to those of you who follow issues of public interest and chose to take up causes.

The Murky Mysteries of Mahindra Park

· Mahindra Infrastructural Developers develop a residential property in Ghatkopar and sell flats from 1997 onwards.

h http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/05/1997-purchase-of-the-flat-at-mahindra-park-ghatkopar-west/

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/investigations-beginand-the-mysteries-of-mahindra-park-appear/

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-parkcontinued/

The sales agreement mentions a land parcel of 32,463 sqmts of land and 400 flats with a swimming pool, club house with gymnasium and kids play area along with ample car parking.

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-parkthe-original-sale-agreement-1997/

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-park-the-commencement-certificate-iod/

Mahindra’s build 440 flats in 11 blocks and then hand over part of the land to the MCGM as a Municipal Garden and also promise to construct a Maternity Hospital in the premises in exchange for additional FSI to construct another 40 flats!!

· The land area available with the MPCHSLtd ( flat owners) comes down to 26,702 sqmts!! A reduction of 5,761 sqmts of land. This would have a market value of at least Rs 120 crore/- according to real estate consultants!!

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-parkclub-house-k-block-municipal-gardens-maternity-hospitals/

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-parkthe-proposal-for-conveyance/

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-park-the-proposal-for-conveyance-in-a-map/

· There is then the possibility of misrepresentation by the builder regarding open spaces available to the flat owners as the letters from the builder evidence…

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-park-the-mirepresentations-from-mldl-continue/

· Within all this, the role of the Management Committee’s begin to look very mysterious and inexplicable. There is a resolution passed in a Special General Body Meeting in January 2007 to initiate legal proceedings against the builder and that is not acted upon till date, after nearly 6 years!!!

· The person who moved that resolution is Mr Ashish Mehta, who is now the incumbent Secretary. He however has a completely different point of view, almost justifying the builder, which he aired to a correspondent from the Economic Times!!

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-park-the-role-of-the-management-committees/

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-park-management-committees/

· Another Management Committee member by the name of Ashok Kheratmal who was also the Secretary of the MPCHSLtd mentions that when he went vigorously against the builder and led a march of the residents to the Police Station, he received threatening calls.

The circular he distributed on the 12th December 2009 is a veryuseful document, since it lists all the issues involved. It is an eternal mystery as to why this was not followed through!! It is now 4 years since this note and things have not moved much!!!

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-dec-2009-ashok-kheratmalpage-2/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page-3/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page-4/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page-5/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page6/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page-7/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page-8/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page-9/

http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/legal-notice-of-12th-december-2009-ashok-kheratmal-page-10/

He mentions in an email to the members in January 2013, that he received threatening calls on more than one occasion.He apparently also filed a complaint at the Police Station. He has since then, gone cold on this issue.

In 2010, the builder sent a “proposal for conveyance” wanting the Management Committee to approve the plans to give up the land for a Park and the Maternity Hospital. They also suggested a proposal to allow them to construct a road through the property to connect another plot they were developing with the Mahindra Park main entrance. All of this was rejected by the legal counsel who is also a resident of Mahindra Park. His recommendation that we move legally was strangely not acted upon for nearly 3 years now!!!

· Another member by the name of Sudip Narvekar ( Cell Phone XXXX) has gone ahead and filed a case against the builder ( MLDL) and the Mahindra Park Cooperative Housing Society Limited ( Management Committee). He was however forced to move outside and lease his house out to somebody else!! A climate of fear has therefore been created and a culture of cowardice.

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/15/mysteries-of-mahindra-park-the-climate-of-fear-and-the-culture-of-cowardice/

· This explains the anonymous tweets and anonymous emails floating around. The tweeter apparently posted aggressive messages on Anand Mahindra’s tweeter account demanding corrective action!!!

· http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/09/signs-of-trouble-2013/

·         Mahindra’s allegedly have sold the undeveloped plot near Mahindra Park to Damji Shamji Shah Group. There is now fear that this Group may build the road through the property by influencing the Management Committee and since the conveyance is still with the builder, it will be difficult for the flat owners to move legally.
     http://blogs.rediff.com/mahindraparkghatkoparflatowner/2013/12/16/the-mysteries-of-mahindra-park-the-issue-of-a-road-and-boundary-walls/

POST SCRIPT. 21st FEBRUARY, 2014.
    My investigations are over. A circular to all the members of Mahindra Park is carried below:

Dear All,

This is to let you know that my investigations into the "Mysteries of Mahindra Park" are over. The findings that are relevant to you are given below. You will also find the text of a missive sent to the MCGM and the Government of Maharashtra regarding the observations and a request to correct the same.

It is clear that the sale agreements signed by Mahindra Lifespace Developers ( MIPL) were for 32,463 sqmts of land and that the land use agreement mentioned in the agreement was CE/355/BPES/LON dated 14.5.1994.

This land use plan was changed by Mahindra Lifespace Developers, without the knowledge and express consent of the members who had purchased flats in Mahindra Park and land was unlawfully handed over for creation of a maternity hospital, recreation ground along with the access road to these areas.This is evidenced by the altered and amended copy of CE/355/BSE/LAN dated 26.08.2003. This is a violation of the Maharashtra Ownership of Flats Act.

This has left the member owners of the Mahindra Park with only 26,702 square meters of land. This is roughly equal to the FSI utilized by Mahindra Lifespace Developers Ltd and barely keeps all the buildings and the 440 flats, barely within FSI limits. The balance land, where FSI utilisation is not possible due to height restrictions and D.C.Regulations, has been unlawfully handed over to the MCGM, to obtain additional FSI, to build another block of flats, as also TDR, for FSI to be utilised elsewhere.This is clearly unlawful and the builder has taken away land estimated by some, as worth more than Rs 140 crores!!

The altered plan of 26.08.2003 also does not provide for any space to be provided for parking facilities to the 440 flat owners, as is required by the DC Regulations and MOFA and is therefore unlawful. The open space calculations seem to be for 26,702 sqmts of land and not the full 32,463 sqmts of land.

The RG in front of A to E blocks has been falsely indicated as belonging to Mahindra Park in a communication from Mahindra Lifespace Developers Ltd dated 13.10.2010. Documents clearly evidence that MCGM owns it and that we have been only paying for its maintenance.

Evidence of this can be seen by clicking on this link.Unlawful Alteration of Land Use Plan and Misrepresentation of RG Ownership. Sections 405 and 420 of the IPC???

Since the MCGM would become a co-respondent in any litigation regarding the unlawful land use plan, I have written to MCGM and the Maharashtra Government, to repudiate this land use plan, including the sanctions for the Maternity Hospital, RG and the TDR and to return the land taken away from us. As also to instruct Mahindra Lifespace Developers to issue us the conveyance for the full 32,463 sqmts of land, as per the law and regulations prevailing.

Cancelling the land use plan CE/355/BSE/LAN dated 26.08.2003 and getting a revised plan, which provides for 25% open space and car parking area for all the 440 flats, would be the way forward.

Mr Ashok Kheratmal has shared with me a letter dated 24th Dec 2007signed by most members which requests Mahindra Lifespace Developers to stop the construction of the Maternity Home. He informs me that he had sent copies of this to the MCGM also. I believe a similar joint petition should be sent to MCGM and to the Chief Minister's Office,signed by all members asking the authorities to rescind the land use plan CE/355/BSE/LAN dated 26.08.2003 and for their intervention to get us the long overdue conveyance for the 32,463 sqmts of land that belongs to us.

This should then be followed up with a legal notice from the elected representatives in Office and signed by all the members. The litigation should then start, if the response is not positive. The litigation should be initiated by the elected Management Committee. The MPCHSLtd has the option to initiate criminal proceedings for criminal breach of trust and my counsel informs me, that it would be the best option to take.

My counsel informs me that a lone member petitioning this issue, may have lesser chances of success, as compared to the full general body. The judiciary could ask why most members are silent and protesting only through anonymous sources, when they stand to lose so much of their money. It is a question which media is also asking. It is also clear that the litigation would and could benefit everyone, so why should just one person or a few others bear the entire burden of costs, risk and time? I have therefore declined the financial help offered by some members and asked them to persuade the Management Committee to act on this without further delay, or petition the Registrar of Cooperative Societies to do so.

As far as I am concerned I have done my bit. There is nothing more to be done here.

The case rests.

Vinod Natesan
D55 Mahindra Park

_____________________________________________________________________________________________
15^th February 2014

Mumbai

To,

Sitaram Kunte, IAS

Municipal Commissioner

Municipal Corporation of Greater Mumbai Municipal Head Office Mahapalika Marg Mumbai-400 001.

Sub: Request to investigate possible violation of various laws relating to the DevelopmentControl Regulations , Maharashtra Region and Town Planning Act, MaharashtraOwnership of Flats Act, Mumbai Munical Corporation Act, Urban Land Ceiling Registration Act and thevarious IOD’s issued to the MahindraLifespace Developers Ltd, (Previously known as Mahindra Infra-structural Projects Ltd andMahindra Gesco)

Reference:Mahindra Park Cooperative Housing Society Ltd. MUM/WN/ HSG(TC)/8644/SAN-2001. CTS175, Narayan Nagar, LBS Marg,Ghatkopar West. Mumbai 400086.

Your Reference:IOD dated 7.2.1994 carrying file number CE/5629BPES/AN

Commencement Certificate CE/5629/BPES dated 20.4.1994.

Commencement Certificate CE/5628/BPES/AN dated 7.4.1997

Land Use Plan approval CE/355/BPES/LON dated 14.5.1994

Altered and amended copy ofCE/355/BSE/LAN dated 26.08.2003

Dear Sir,

We, as residents of Mahindra Park, had purchased flats underthe provisions of the Maharashtra Ownership of Flats Act and were promised 32,463sq mts of land since 1997, from CTS 175, N ward, Ghatkopar West.

Till date, the conveyance has not been provided for theentire 32,463 sqmts. The MPCHSLtd had, according to the office bearers, made verbal requests and these were not responded to, positively.

On 9^th December 2009, the MPCHSLtd has written to the MCGM and the local police station of violations regarding the provisions ofthe Section 7 of the Maharashtra Ownership of Flats Act Section, violations of DC regulations 23 and 29 and thevarious provisions of related laws. Construction of a Maternity Hospital by unlawfully handingover our land was then stopped. The land however is guarded by theSecurity Guards of Mahindra Lifespace Developers and is not available to us. An RG located in our premises has been unlawfully handed over to the MCGM for public use, since 2003, in violation of laws and without our consent. Please rescind the approval given to a public RG and return the open space.

In 2010 we received a proposal for conveyance which suggested that the land use plan was amended without our consent and that the land committed in agreement to us which came to 32,463 square meters and was reduced to 26,702 square meters. This clearly is unlawful and the builder has committed a criminal breach of trust by giving away land already sold to flat owners to the MCGM to possibly avail of additional benefits of TDR and related FSI. The CE/355/BSE/LAN dated 26.08.2003therefore should be repudiated and declared null and void.

Please also be advised that the parking lots as required by Maharashtra Ownership of Flats Act have not been provided to all the flat owners (only 60 or so, out of the440 flat owners, have dedicated parking lots) and the plans submitted, do not provide the space for this. The current practice of parking followed by residents is clearly violating the rules for Fire Safety and was pointed out in a Fire Brigade audit.

The builder has also misrepresented facts in his letterto us of 13^th October 2010,where it was mentioned that an RG under CTS 183/a is for the exclusive use ofMahindra Park residents. Evidence indicates that in 2009 the MCGM hadwritten to MIPL to return the RG back to the MCGM since they were not maintaining it properly. The MPCHSLtd has been paying for its maintenance since.

We would also like to inform you that the plot shown asIndustrial Plot Plot D in the CE /355/BSE/LAN has been handed over Samji DhamjiShah Developers and a residential plot “Tivon Park” is being marketed to buyersvide their web site. We have been told by prospective buyers that the access road to this plot for motor vehicles could be given through Mahindra Park. A similar proposal was made by Mahindra Lifespace Developers in the past, which was rejected by the General Body. Interestingly, the boundary wall that connects Tivon Park with MahindraPark was brought down recently and till date, it has not been reconstructed . Since the Management Committee has not acted on this, we have moved the Registrar to remove the Management Committee under Section 89 of the Maharashtra Cooperative Housing Society Act for failure to protect the assets of the Housing Society.

The legal counsel for the residents, had clearly warned that in the event of a road passing through the Mahindra Park Society, connecting Tivon Park and Mahindra Park, there would be violations of the DC Regulations with regard to open space requirements and also violations of Maharashta Ownership of Flats Act with respect to parking rights of members and unauthorized use and denial of property owned by them.

The owners of this residential area were clearly promised a gated community with the land available being 32,463 square meters and ample parking space and open spaces for families to live in peacefully. All this has been violated. One member has already taken the builder and the Management Committee to court. Social media is also active with this issue and the newswas carried in Economic Times http://articles.economictimes.indiatimes.com/2013-10-15/news/43068677_1_facebook-page-facebook-and-twitter-errant-builders

It is quite possible that this could blow up into a media circus when the residents file a writ in High Court. More so, given that the issue of real estate would be headline news in this election after the Campa Cola and Adarsh stories. Appealing to you and the Chief Minister is the first step in the process. Legal action would be the last resort. Hope your intervention renders legal options superfluous.

For and on behalf of residents of Mahindra Park

Vinod Natesan. D55 Mahindra Park. Narayan Nagar, LBSMarg, Ghatkopar West, Mumbai 400086.

ENDS
Post Script.

I sent across a complaint to the Chief Minister of Maharashtra and received this response from his office. Hopefully corrective steps will be taken and our land returned to us.
Response from the Chief Minister's Office to Mahindra Park Residents

ENDS

If you need anymore details or contact numbers or any copies of documents , please email me at natesanvinod@rediffmail.com.

Simple and Stunning Use of Social Media for Social Welfare.

natesanvinod@gmail.com (Vinod Natesan) — Thu, 12 Dec 2013 23:39:00 -0800

"Once Again" and NGO from Bangalore, used the simple function of tagging to create a highly successful campaign on social media.Once Again and its social media campaign "Tag It"

West Jet Christmas Promotion.

natesanvinod@gmail.com (Vinod Natesan) — Wed, 11 Dec 2013 09:11:00 -0800

West Jet has come up with a very interesting promotion. Their credo is about caring for customers and being friendly and warm. True to their essence, they came up with a "brand action" which seems to have worked for them. Watch these videos. My guess is you will smile and then share it :) Which is why it is a great effort!!
West Jet Christmas Promotion

The rationale behind the promotion and what went into it. The Rationale and Mechanics.

Merry Christmas from Mayan Consultants International for you ...Ho ho ho :)

Sachin Tendulkar. Farewell Speech.

natesanvinod@gmail.com (Vinod Natesan) — Sun, 17 Nov 2013 11:18:00 -0800

I was one among the many who thought that this mania about one cricketer was going beyond healthy limits. But this farewell speech, to borrow a cricket term, clean bowled me!
Sachin Tendulkar Farewell Speech.

As Ian Bishop a West Indian said, humility, in the face of all this adulation, was remarkable and something to be applauded and emulated. Brian Lara in his column mentioned being surprised by what Sachin meant for the common man on the streets. He gave them something to be proud of. When he succeeded and showed excellence wearing the country's colors, they actually identified with him and felt proud and vindicated!

Always heart warming to see a wonderful sports personality who played the game well and managed to remain a great human being, an affectionate and respectful son, brother, a loving husband and father, a supportive colleague and associate and overall a grateful person who chose to remember everyone big and small at the most poignant moment of his life.

All the best Sachin. Thank you for the cricket and for always doing the right thing.

Namaste.

.Front page devoted to the speech and retirement by the print media. There is a priceless picture of the cue sheet he carried for the speech he gave, courtesy Times of India

Amul Hoardings. Campa Cola Compound Stand off.

natesanvinod@gmail.com (Vinod Natesan) — Fri, 15 Nov 2013 06:32:00 -0800

What happened at Campa Cola Compound? November 2013

The Capable Children of Campa Cola Compound.

natesanvinod@gmail.com (Vinod Natesan) — Fri, 15 Nov 2013 06:13:00 -0800

To those of you who are new to what happened at the Campa Cola Compound in Worli, Mumbai, this link would be of help.

http://mayanmuse.blogspot.in/2013/11/the-cursed-children-of-campa-cola_8.html

The bull dozer was ready, the policemen were in position and it seemed as if homes would become rubble, dreams destroyed and memories rendered meaningless.

However, the children of Campa Cola maintained their composure and displayed stoicism of an unseen kind. What was seen in myriad movies and clips of passive resistance or Satyagraha was very much in evidence. On the 12^th of November,2013,in Mumbai on a November morning. Children, mothers, grandmothers, the sick and the elderly, young men, women, parents all of them with tears streaming, refusing to accept what was to them an unacceptable breach of their property, denial of their rights and a shocking disregard for the human plight.

The policemen in uniform had no choice but to obey the “elected representatives” and do their duty. As force began to be exerted and the bulldozer crushed the gate, it almost looked as if what happened on countless occasions when the British ruled the country as a colony, would be repeated.

But it did not become another Jallianwala Bagh and no one was injured grievously. Almost as if caused by a hand of God, the Supreme Court felt pangs of conscience and ruled that there was a human interest involved and that while the rule of law would have to be implemented, its spirit should not be lost. The demolition was stayed till the end of May 2014! Many relieved souls at the compound would have repeated the proverb, “Bhagwan ke ghar mein der hoga, par andher nahin”.Roughly translated, it would mean "there may be a delay in God’s blessings, but it will always come”. Skeptics would have remarked that the first part of the proverb was quite true of the Indian judicial system, but such thoughts gave way to celebrations and a more positive outlook.

http://www.indianexpress.com/news/sc-relief-for-campa-cola-residents/1168659/

For this writer what was heartening about this whole episode and its positive denouement was the role played by its young denizens. None of this would have been possible if these youngsters had not organized themselves and started a digital campaign to get their voices heard. Instead of lamenting their lot and taking the exit route, they stood their ground and used the long road of winning public opinion in their favor and putting pressure on an administration which seemed intent to render them destitute. Their story is told in this piece from Mumbai Mirror which is one tabloid which seems to be doing a lot more for the Mumbaikars than the entire political class!! From facilities at KEM Hospital which was putting lives of children at risk, pavements which were being encroached, pot holes that kill motorists, to women being molested in trains, it has been a never ending crusade for the journalists of this tabloid!!!

http://www.mumbaimirror.com/mumbai/civic/Spin-doctors-of-Campa-Cola/articleshow/25719607.cms

As one resident mentioned, “it was as if my son had grown up overnight”. For these kids it has been a baptism by fire and the good thing is that they seem to be the stronger for it. Steel is always forged in fire and the grit they showed augurs well for all of us if it is something that most of the youngsters of this country possess within themselves.

On this “children’s day I salute these youngsters and many others like the one’s in Delhi and elsewhere who have learned not to accept the status quo, but to protest and fight, not with guns or fists, but with their intellect, skills and inner strength. I had written the first article using the term the “condemned/ cursed” children, but am more than proud and happy to give this the nomenclature of “The Capable Children of Campa Cola Compound”

Jai Hind.

Google Search TVC ReUnion. Brilliant Advertising.

natesanvinod@gmail.com (Vinod Natesan) — Wed, 13 Nov 2013 06:16:00 -0800

Well, we knew that technology could make our lives better. Google decided to demonstrate that with their search engine's many applications. They made this TVC which has the whole sub-continent which covers India and Pakistan in a tizzy, or tears, as the case may be.
Unlike some TVC's which look contrived, mawkish if not maudlin, this one looks genuine, realistic and not at all contrived. And more importantly, it stays within the product territory. The Google search engine is the main hero in the whole plot as it brings two separated friends and families together.
The Partition of the sub- continent is an emotionally charged issue in both countries and in those chaotic months, many families were uprooted from their homes and forced to live far away in another geography. One often see's the emotional undercurrents surface whenever the two countries come together in war, or in sport. Many creative efforts have crossed boundaries and resonated to applause in the other country and this TVC traverses that terrain. You could compare this to Isreal and Palestine, to the Balkans, I suppose. Yes, Google has delivered a heart warming story and managed to make themselves part of the everyday life with it.
Kudos to the team at Google and Ogilvy for a wonderful piece of work.

http://youtu.be/gHGDN9-oFJE

There are 4 more executions in this campaign:

Rasagulla http://youtu.be/ltXy9tGqlT0

Cricket score http://youtu.be/qI_Ke3iyfac

Anarkali http://youtu.be/O0lzSb0m1cs

Fennel http://youtu.be/vYVoM8tgbvA

English Literature from India.The Hindu Prize for Best Fiction 2013.

natesanvinod@gmail.com (Vinod Natesan) — Sun, 10 Nov 2013 22:57:00 -0800

Shortlisted books for Hindu Prize for Best Fiction 2013